区块链防伪原理,区块链防伪技术详解

区块链防伪技术是一种利用区块链技术，将商品的特征和属性信息，通过加密算法和算法计算，生成一个唯一的指纹，以此来识别商品的真伪。它将商品的特征和属性信息，以及指纹信息等，存储在区块链上，实现了商品真伪鉴定，确保了商品的真实性。

区块链防伪原理是指利用数字技术，利用加密技术和计算机算法，将商品的特征和属性信息，转换成一个唯一的指纹，然后将指纹信息存储在区块链上，以此来识别商品的真伪。它可以有效地防止假冒伪劣商品的流通，保障消费者的权益，同时也可以有效地提高企业的品牌形象。

区块链防伪应用是指将区块链防伪技术应用于实际生产中，以确保商品的真实性。它可以帮助企业有效地防止假冒伪劣商品的流通，从而保障消费者的权益，提升企业的品牌形象。此外，它也可以帮助企业更好地掌握商品的流通情况，以及消费者的消费情况，从而更好地实现供应链的可追溯性。

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1. New opportunities and challenges for blockchain enterprise applications

New opportunities and challenges for blockchain enterprise applications
New technologies come from existing technology modules Combination, once the power of combination is superimposed, it will stimulate the economy to bring about exponential growth. Economy is an expression of technological evolution.

Blockchain is actually a combination of several technologies, including peer-to-peer communication (P2P), distributed ledgers (also known as distributed storage), asymmetric encryption, etc. Once these technologies are combined, they will have a great impact on some new business models and economic forms, and these impacts are being revealed - now the world has entered an era called global automation, which is the fourth stage of our current informatization. stage.
We can call the Internet era that began in the 1990s and continues to the era represented by social media such as Facebook the pre-Internet era, that is, the first half of the Internet economy. The core of the rules in this first half is to improve productivity. Many technologies do not actually change the shape of enterprises and the economy. They achieve economic leaps by improving productivity. Now the new rules are called the era of automated global network economy. The core of the rules is to enhance connections and improve production relations, such as the sharing economy that has opened up a new business form. However, the current form of the sharing economy is still an economic model built with centralized Internet companies as the core. The current shared bicycles and Didi are a one-way economic model. In fact, they do not feed back the growth and improvement of value to users.
The global era of automation not only requires productivity-enhancing technologies such as artificial intelligence, blockchain edge computing, etc., but more importantly, it requires a new model to improve production relations. Blockchain is actually such a new technology that can bring a new shift in business models to everyone.
So the future is here. Among the current eight core technologies, including blockchain, Internet of Things, augmented reality, virtual reality, artificial intelligence, robots, drones, 3D printing, etc., only blockchain has made improvements. Production relations, technologies that enhance connections.
Microsoft believes that technologies such as mixed reality, artificial intelligence and quantum computing are revolutionary new technologies that will continue to improve productivity in the future. But in fact, blockchain is not a new technology. It is just a combination of existing technologies. Its value lies in creating a trustworthy platform. As Alan Weber, founder of Fast Company, said: The new economy starts with technology and ends with trust.
In November 2015, the cover of The Economist magazine was called trustmachine, which is the machine of trust, the promise of blockchain. In fact, it is announced from this perspective: Blockchain technology is actually the core technology of the future Internet 3.0. This technology will gradually be transmitted to many aspects of the entire social and economic life through upper-layer applications, providing support for many business models, industry operations and governance systems. bring innovationnew. Blockchain builds a new type of Internet with value as the core, rather than the old generation Internet with information as the core.
2 Blockchain+ vs. Internet+
Blockchain integrates trust mechanisms and technology and will bring great changes to the world.
In the Web 1.0 era before 2005, e-commerce portal entrepreneurs basically used a large portal to start their business in a one-to-many manner.
The Web 2.0 era is the era of social networks and sharing economy, but in this ecosystem, core enterprises are still centralized, monopolizing user relationships and large amounts of data, enjoying the value of user contributions, and deciding rules at will. In this case, the so-called Internet + is an information model that is harmful to traditional enterprises.
The Web 3.0 era is a new global sharing economy based on the blockchain value network. It is decentralized, so there will be no oligarchic monopoly on innovation, interactions will be more spontaneous, and the scope of collaboration will be wider. Extensive, the impact will be more comprehensive and deeper.
Therefore, the best way to digitally transform and upgrade traditional enterprises or industries is not Internet+, but Blockchain+. Because Internet+ still needs to rely on a centralized, classical Internet enterprise. Although companies like Alibaba, Tencent, JD.com, and Xiaomi are now at their peak, they are still essentially centralized enterprises that formulate the rules of the game for the ecosystem and monopolize customer relationships and data.
We call blockchain+ web3.0, which actually has a higher dimension than traditional Internet companies and Internet ecological companies. When information was scarce in the past, it was necessary to build a hierarchical structure and center to improve the overall information transmission efficiency. But when there is enough information, the network of peer-to-peer relationships (P2P) will gradually replace it, and when these networks of peer-to-peer relationships are connected together, a high-dimensional additive value network can be formed. . Enterprises formed based on this network system are called consensus economic social enterprises.
The high-dimensional business model of blockchain+ has a stronger future-oriented imagination than the existing Internet ecosystem or companies such as Internet+ enterprises. Let’s review most traditional companies: One-dimensional companies are engaged in engineering, and their main business models are actually rent-seeking, resource monopoly, and customer relations; two-dimensional product companies have certain product development and marketing capabilities, but this Both are company forms in the industrial economy era. Its value curve is linear. If you invest one, you will get one, and if you invest ten, you will get ten. Therefore, a company like Jack Ma with a market value of hundreds of billions of dollars, in fact, due to so many years of accumulation, is actually in line with the traditional neoclassical economic growth pattern, and its marginal returns are diminishing.
At Sanwei Internet Service Company, due to the addition of online service dimensions, data value-added services began to be provided. Its core is low-cost customer coverage, reducingThe cost of serving customers is lowered, so the adaptability can be higher than that of two-dimensional companies. The price-to-earnings ratio of companies in this form can be as high as more than 20 times. The third-dimensional company can further open up the API and allow third parties to develop more applications on its platform. At the same time, it can connect service providers and users to form an online market. This constitutes a platform company. Platform The company's price-to-earnings ratio can exceed forty times.
When platform companies further open up their capabilities, combine resources such as data network brands and users with investment services, and empower partners, they will become Internet ecological enterprises like BAT. This ecosystem The price-to-earnings ratio of Internet companies in a centralized cluster may even exceed 100 times.
This is why these companies are desperately advocating Internet +. In fact, Internet+ does not create new value for traditional companies. It just uses the method of attracting stars to attract all the data, customer relationship channels, etc. of traditional companies to Internet ecological companies. They only play a subversive role in traditional enterprises, but they do not create greater value for society. They are still a value ecosystem with their own enterprises as the core.
Everyone has contributed to Jack Ma’s company for so many years, and has continuously contributed so many transactions and data to support his corporate price-earnings ratio. If you think this is not a particularly fair way, then we now have a new business model, which is blockchain. Through the blockchain + industry, an alliance ecosystem is formed, that is, the alliance chain. Even if it does not issue coins, it can have a higher dimension than existing Internet companies, because it is a cross-organization and cross-platform industry-oriented business processes, a secure distributed sharing, which will completely subvert the traditional enterprise ownership model.
The blockchain uses consensus mechanisms and beliefs to connect enterprises, which forms an industry chain, a decentralized social enterprise owned by the whole people, and can embed trust and security mechanisms without the need for a third party. In the autonomous agreement of the entire industry chain, the data of all relevant parties will be respected and protected on the chain. At the same time, if C-side users can be added in the future, and then through digital currencies, certificates or tokens, new business model dimensions can be added and greater value space can be opened up. That is to say, all businesses are combined with B2C business to form an industry palace for all employees.
This is what we call the bright future of the business model that blockchain 3.0 brings to everyone. It is completely based on a decentralized high-dimensional value network. I have listed for you some entrepreneurial project companies in this field, whether in distributed cloud storage, decentralized secure social networking, distributed identity management, distributed copyright and digital asset management, Internet of Things smart contracts, public governance There are many 3.0 creative innovation companies in fields such as anti-counterfeiting and anti-fraud, and digital market transaction prediction.
Three Opportunities and Challenges of Blockchain
Most of the projects currently implemented are relatively easy to combine finance and digital asset management due to the inherent properties of blockchain technology, but theirIn fact, we have also seen that more and more traditional industries have new opportunities to integrate blockchain. This market will reach 176 billion US dollars by 2025, and will reach 3.1 trillion US dollars by 2030. This is actually a very Very huge numbers.
There are actually many strange entrepreneurial projects in China, but now the government has imposed some restrictions last year. However, in the future, the government will have some new compliance requirements for digital currencies, and will gradually relax restrictions on blockchain infrastructure.
2018 is a very critical year for enterprises to go online. This is equivalent to 20 years ago when you talked to companies about enterprise internet. It sounded like a fantasy and they didn’t know how to start. But those who started exploring the Internet for enterprises early were precisely the group of pioneers from around 1997 to 2000. They eventually became the trendsetters of the previous generation of classical Internet. Therefore, 2018 is a very critical opportunity for traditional enterprises.
The main application scenarios of blockchain + are actually nothing more than several areas based on the core technology of blockchain, such as digital identity management, digital asset management, development and deployment of distributed applications, and the development and deployment of smart contracts. Services, these four main application scenarios combine some characteristics of the industry to provide enterprises with application implementation services.
Four Theoretical Pioneers of Blockchain
So enterprises need to fully refresh their understanding and upgrade the underlying commercial operating system in this round of opportunities. There are some disruptive innovations here, giving traditional industries and the public the opportunity to counterattack the classical Internet. I have listed a few books here. If you have time, you can read them and have a deeper understanding of blockchain. Although some of these books were written in the 1930s and 1970s, classics always have guiding significance.

The most famous is Schumpeter's theory of economic development. He believed that innovation is the fundamental cause of economic development.
Then Thomas Kuhn proposed that the technological paradigm revolution is not continuous. At a certain stage, it will cause a new revolution. When the revolution comes, many traditional enterprises will die, but at the same time new technologies will establish Business models and economic forms will explode.
Christensen’s main contribution is of great significance to how traditional enterprises can seize opportunities, avoid the innovator’s dilemma, and embrace new opportunities to achieve transformation and innovation.
The British management guru, Charles Handy, his current book is called "The Second Curve", which mainly talks about how traditional enterprises can achieve leapfrog and transformation with the help of technological innovation and business model innovation.
5 Crossing the Second Curve

In terms of crossing the second curve, Microsoft’s own experience and lessons are actually worth learning from. Everyone knows that Microsoft was the overlord of the PC era. At that time, 76% of the industry's profits were divided between Microsoft and Intel. However, it also fell into the innovator's dilemma. It was the success of the PC that caused Microsoft to miss out on the mobile Internet. opportunities for companies such as Apple to overtake them, but Micro-Fortunately, the opportunity of cloud computing has not been missed. Microsoft's advance layout in AI has given Microsoft a great lead in the world's smart cloud and blockchain. These experiences and lessons can be summarized to help traditional enterprises achieve digital transformation.
Microsoft has seized opportunities in artificial intelligence-led cloud computing, blockchain IoT edge computing, and mixed reality. The second curve has been achieved, and Microsoft will have some new layouts in the future, such as quantum computing, etc., which are some of Microsoft's own successful experiences. Of course, there are some lessons from failure. In terms of mobile Internet, Microsoft also acquired Nokia. In fact, Nokia is not worth acquiring at all, because Nokia has not crossed from the first curve to the second curve. In terms of mobile Internet, Nokia will be ignored by outsiders. Companies that have never done mobile Internet are easily defeated.
This kind of digital transformation of the enterprise industry, or the conversion of old and new kinetic energy, mainly helps traditional enterprises connect with external entrepreneurs, incubate entrepreneurial projects through propositions, and achieve transformation and innovation. Therefore, a new type of enterprise outsourcing innovation is needed. Incubation method. Because if the company does its own incubation, it will still be tied to the business trajectory of the first curve, so it can only be incremental innovation to improve the efficiency of existing products or services. For the second innovation, it needs to allow a certain space for trial and error, so it needs to use new methodologies to guide disruptive innovation.
It needs to be oriented towards value creation and growth, and cannot be tied to the current core business, because once tied to the current core business, all performance appraisal management mechanisms will fall into excessive path dependence, resulting in lock-in. In this case, it will not be able to jump out of the original business boundaries and will not be able to see changes in the external market. This is also the reason for Nokia's failure. Nokia strives for excellence in traditional mobile phones, and its management efficiency is very good. So when it was acquired by Microsoft, Nokia didn't know how it lost.
Nokia’s failure was actually due to its failure to see that disruption may not come from within your industry, but may also be intruders from the outside. That is to say, as said in "The Three-Body Problem": If I destroy you, it actually has nothing to do with you.
The second curve plan is to prevent traditional enterprises from falling into their own business development trajectories, so enterprises need transformation and customized accelerators to help them develop new business directions. And this requires a mechanism to guarantee, because the original internal incubation of enterprises comes from the internal organizational structure process, so we must use external incubation methods to directly recruit outside entrepreneurs to supplement fresh blood, and then achieve transformation and innovation through hybridization, and more importantly Focus on external markets and partners.
This will give entrepreneurs a great degree of freedom, and then encourage them with a high risk-reward ratio through the setting of company equity. As an enabler, the enterprise will provide business resources and start-up funds, but do not interfere too much in entrepreneurial projects. own operations and development. All companies need to do is observe, give feedback, and wait. If such a project could be hatchedIn the future, there will be great impetus to expand corporate boundaries and activate corporate ecology.
Six application scenarios of blockchain
The following is a brief introduction to several blockchain application scenarios:

The first is blockchain + cross-border trade financial services. In fact, this involves many solutions, including exporters, importers, issuing banks issuing letters of credit (LoC), etc. These actually require a mechanism that can securely share data across agencies, organizations, and platforms. , and blockchain can just guarantee the realization of the solution. And through smart contract automation, when various conditions are met, clearing and settlement payments can be completed automatically without manual participation.
Cross-border trade finance involves many parties. If we follow the existing method, each party has its own system and some procedures need to be carried out repeatedly. Reconciliation needs to be confirmed by email and fax. It can take three to five weeks to complete a trade finance deal.
Now through the blockchain, all parties in trade finance can share the data on the ledger, and the member units of the alliance chain can be updated synchronously. The use of smart contracts can realize automatic and synchronous execution of multiple parties, so that end-to-end The end-end business process is shortened from three to five weeks to two or three days, and operations that originally required repeated confirmation can be greatly simplified. It only takes about 5 steps to achieve a closed loop of trade finance.

Blockchain can also be used to improve medical and health services. Patients have certain rights to decide who to share their medical history and other information with, to what extent, for how long, etc. Blockchain can effectively solve problems that traditional, decentralized medical drug R&D, physical examinations and other institutional systems cannot solve. This requires the establishment of a personal health data bank.

Blockchain can also be used for cold chain logistics and end-to-end food safety traceability services. From the origin of food to slaughtering, processing, and transportation, all data parameters can be uploaded to the chain, which will provide an end-to-end security guarantee.
For example, the salmon in Norway is doing food safety traceability through a blockchain company, and in this process, because the data of all parties are on the chain, he can later pass Self-service smart contracts realize payment and settlement of supply chain finance based on event triggers, which greatly improves the efficiency of the entire supply chain.

Blockchain can also provide services in the education and employment markets. School research institutions, examination institutions, employers, and government departments can safely share students' academic qualifications, certificates, papers and other data.

The most important thing is that blockchain can also realize P2P peer-to-peer, microgrid power trading or energy trading services. For example, during the renovation of the old city in Brooklyn, photovoltaic solar panels were added to the roofs of houses to generate electricity. The electricity generated is not sold to power energy companies, but is made into a microgrid in the community and then traded through virtual currency.easy.
This model can be further expanded, and the solar energy produced on the roof can be further used as a distributed charging pile, and then internal household electricity, security electricity, smart door locks, etc. can be uploaded to this blockchain. Provide overall shared services.

2. The future development prospects of blockchain

1. Blockchain has become the forefront of global technological development and opened up a new track for international competition. Blockchain will become a new key infrastructure to further accelerate the development of the digital economy, lead a new round of global technological change and industrial change, and become the "source" of technological innovation and model innovation. The world's major developed countries will further pay attention to blockchain technology, intensively introduce relevant policy plans, increase industrial support and guidance, and enhance the competitiveness of their country's blockchain technology and industry.
2. The digital currency bubble gradually cools down. With the spread and popularization of the concept of blockchain technology, more and more people will realize that Bitcoin is not the same as blockchain, and various air coins will be gradually eliminated. Blockchain technology innovation will return to a more rational track. Technical features such as decentralization, multi-party collaboration, and anti-calculation tampering will be highly valued by relevant industries. Some industries with strong innovation capabilities will continue to emerge with blockchain applications that have been transformed based on industry characteristics.

3. Does blockchain have development prospects in the future?

A series of large companies such as Tencent and Alibaba are all trying to share and seize the blockchain cake. Do you think it has development prospects? Of course there is! Below are the top ten predictions of the China Academy of Information and Communications Technology on the global blockchain. I hope it will be helpful to you! !

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From the current market media information, we can see that blockchain information has occupied the major media landscape. It is not an exaggeration to say that it is in the center of the storm. The appropriate metaphor is that it is in the center of the storm.

Why does the blockchain become so popular all of a sudden? Let’s talk about the currency circle. For example, a mainstream currency actually appeared a few years ago but because the individual value direction is not recognized by people, it is not It is worth entering the public eye. After several years of skyrocketing, it seems that some potential human nature has suddenly been activated. It is similar to buying a house. Everyone cannot understand it. It is tempting, explodes, and then activates greedy human nature. Then the information exploded all at once. Seeking knowledge is what everyone wants to know about how coins are produced and how coins are created. So this is how the term blockchain was discovered.

Back to the topic, there is a difference between the currency circle and the blockchain. The currency is just an extension of the blockchain, and the blockchain is the underlying development framework of the currency.structure. Blockchain uses code architecture to build a data distribution architecture similar to a spider web. The information in each link is a storage node, which is different from the previous centralized information storage centers. If you want to modify one of the links, other storage information nodes do not allow it, and you cannot modify the underlying information. This kind of storage center Optimized information distribution is theoretically safer and has better information flow. Just like a house, the framework determines the layout of the house and the comfort of lighting. The principle of building the code architecture is also critical. The specific architecture of the blockchain There is currently not much reference information to what extent the utilization value can be achieved, but large companies have begun to make plans. Judging from the current popularity of the currency circle, the financial attribute field of blockchain is more attractive than other fields. .

The development prospects of the future blockchain are certain. If you want to understand the prospects of the blockchain field, you still need to have a deeper understanding of what the big guys in the current blockchain field are doing. For example, a certain investment giant What are V people doing using blockchain? The direction they are taking has set the benchmark for the development of this field to a certain extent.

I still advise that there are risks in certain coins, so do it and cherish it.

The prospects are great

Blockchain is known as the next generation of disruptive core technology, and some scholars believe it will redefine the world. Our government also supports blockchain technology. All its codes are transparent and each personal information is stored on a separate chain. Compared with the current leakage of personal information, the emergence of blockchain will effectively solve this problem. Question, secondly, there are many other applications of blockchain, private messages that need to be understood!

The current public misunderstanding about blockchain is mainly due to the state’s jurisdiction over digital currencies. The emergence of digital currencies has greatly threatened legal tender. The state has no control over this uncontrollable currency. Supported! However, if digital currency can be effectively popularized in the future, this decentralized currency will be even better than legal currency in terms of security and cost.

Based on the above personal opinions, if you are interested in blockchain and digital currency, please feel free to discuss in private!

Judging from the current situation, it is relatively simple for major Internet companies to test blockchain application functions and is still in its infancy. The real potential application space of blockchain (finance, government affairs, medical care, etc.) is still huge, and it will take time to slowly explore it. In the short term, it does not yet have the conditions for large-scale implementation. However, recently, major Internet companies have frequently deployed blockchain technology, which has played a positive role in cultivating and promoting blockchain in my country's market. Especially in the A-share market, it has attracted strong attention from investors. China Merchants Securities believes that through the conduct of major Internet companies, the audience of blockchain will gradually expand from niche players to the general public.

The current trend is good.

1. Distributed ledgers improve social efficiency.

2.Certain industries can reduce the need for intermediaries.

3. The development of storage and computing performance may bring more industry opportunities.

Bitcoin can solve these problems, and Bitcoin is BSV.

To be honest, the prospects are very good! If you want to talk about digital currencies like Bitcoin, I think the prospects are not great now. Firstly, because mining is now very difficult and it is basically difficult for individual users to mine it, but because the volatility is too high and the water level is too high. Deep down, investment is basically about losing more and making less. The money that can be made is miners and exchanges.

But blockchain is different. Blockchain is a technical and knowledge-based thing. It can be used in many aspects, such as shopping transactions, transportation and logistics, finance, insurance and many other aspects. It can be applied. Not many banks are now cooperating with Internet companies to develop blockchain.

Therefore, blockchain should have good application prospects in the future, mainly because the technology itself has many advantages and has a wide range of applications.

Blockchain definitely has development scenarios! Blockchain technology can be applied in many fields, including finance, insurance, and shopping transactions. And due to the advantages of the blockchain itself, decentralization, asymmetric encryption, etc. are a good way to solve the current trust problems in people's production and life. The future prospects of digital currency may not be great, but I think blockchain has huge room for development.

Qianzhan believes that China’s blockchain market will maintain rapid growth, with a compound annual growth rate of 73% in market size from 2021 to 2026. The market size in 2026 will reach US$16.368 billion, and in the next 20 years , China’s blockchain industry market size is expected to reach the trillion level.

China’s blockchain industry market is developing rapidly

From 2017 to 2020, large IT Internet companies have deployed blockchain, start-ups have entered a blowout mode, and the industry scale has continued to expand. According to IDC According to the data, China's blockchain industry has experienced changes from a market size of US$85 million in 2017 to an industry scale of US$561 million in 2020.

In terms of the number of enterprises, in 2020H1, my country provided blockchain professional technical support, products, solutions and other services, and the number of new blockchain enterprises with input or output reached 303, a year-on-year increase of 274.07 %.

China’s blockchain patents account for a large proportion of the world, and the industrial aggregation effect is beginning to show.

From the perspective of the global competition landscape, my country’s competitive advantages in the blockchain industry are relatively obvious. Judging from the number of patents, according to data from the "Global Enterprise Blockchain Invention Patent Ranking in the First Half of 2020" released by IPRdaily, the world's authoritative third-party intellectual property agency, and the incoPat Innovation Index Research Center, TOP 100 companies mainly come from 14 countries and regions, with China accounting for 46%, followed by the United States accounting for 25%.

As an important carrier for the development of blockchain industrial clusters, local governments are accelerating the construction of blockchain industrial parks. Judging from the location distribution of industrial parks, there are a large number of blockchain industrial parks in cities such as Beijing, Shanghai, Hangzhou, Guangzhou, Chongqing, Qingdao, and Changsha, forming a Bohai Rim agglomeration effect dominated by Beijing and Shandong, with Zhejiang and Shanghai , the agglomeration effect of the Yangtze River Delta dominated by Jiangsu, the agglomeration effect of the Pearl River Delta dominated by Guangdong, and the agglomeration effect of Hunan, Guizhou and Chongqing dominated by Chongqing and Hunan. In the future, China's blockchain industry is expected to accelerate development relying on the aggregation effect.

The blockchain financial field is the most widely used

my country's blockchain industry applications are mainly distributed in finance, supply chain, traceability and hardware, accounting for nearly 65%. According to the "Blockchain Blue Book: China Blockchain Development Report (2019)", there are nearly 28,000 blockchain companies in the country. Among them, about 1,000 blockchain companies have been put into production, accounting for only 3.6%. They are mainly concentrated in developed eastern regions such as Beijing, Shanghai, Guangdong, and Zhejiang.

The market capacity of the blockchain industry is expected to reach trillions in the future

Blockchain technology is a key direction for China’s new generation of independent innovation breakthroughs in information technology, and contains huge space for innovation. In the fields of chips, big data, cloud computing and other fields, innovation activities are becoming increasingly active, and innovation elements are constantly accumulating. The application of blockchain technology in various industries continues to deepen, which will give rise to a large number of new technologies, new products, new applications, and new models.

China focuses on accelerating the transformation of its economic development model, pays more attention to the improvement of economic quality and people's living standards, and uses new generation information technology, including blockchain technology, to transform and upgrade traditional industries and enhance the competitiveness of traditional industries. Develop quality and efficiency, and improve the level of smart social management, public services and home life.

The huge market demand in the future will bring rare development opportunities and broad development space to blockchain technology. Researchers compiled and analyzed that China’s blockchain market will maintain rapid growth, with a compound annual growth rate of 73% in market size from 2021 to 2026. The market size in 2026 will reach US$16.368 billion, and in the next 20 years, China’s blockchain market will The industry market size is expected to reach the trillion level.

—— For more data, please refer to the "China Blockchain Industry Market Prospects and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute

At present, the country also strongly supports the development of blockchain Technology is expected to be applied in various fields, so now some large companies, such as Tencent, Alibaba, NetEase, and the Internet are involved. It is still in the development stage, and we can look forward to the future

Blockchain Economy It cannot be simply understood as various virtual currencies. The essence of blockchain is to solve the problem of authenticity, confidentiality and non-tampering of information. (EveryEveryone involved is a recorder of information, and each person is just a link in the entire information chain.) It more effectively solves the problems of privacy and integrity, so its application scenarios and prospects are broad and promising. (But it should not become a paradise for scammers)

4. What are the opportunities and challenges in the innovative development of blockchain that we must seize?

In this new era of the 20th century, there are many We need to seize opportunities, not only for us personally but also for our country, seizing opportunities is also a very important thing. The new century is a new opportunity and challenge for the whole world. New technology and economy have many impacts on all aspects of our lives. And the latest "digital economic development," has laid an important foundation for the development of today's era. So what is the development and innovation of blockchain?

The whole world is innovating and developing, and we need to see the right time to seize the opportunity. Opportunities are reserved for those who are prepared.

5. What is blockchain anti-counterfeiting technology?

Blockchain anti-counterfeiting technology is a new type of anti-counterfeiting technology used to solve the problem of counterfeiting and shoddy products that appear in the circulation process of goods. . This technology uses a distributed ledger to record and trace the entire process of production, circulation, and sales of goods, and stores the records on the blockchain. Due to the decentralization, non-tampering, and transparency of the blockchain, the authenticity and credibility of the records are guaranteed.
The application of blockchain anti-counterfeiting technology can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, and promote the improvement of product quality and the healthy development of the industry. In the fields of food, medicine, luxury goods and other fields, blockchain anti-counterfeiting technology has been widely used. By scanning the Hupin QR code on the product, consumers can check the production, circulation, sales and other information of the product to ensure that they are purchasing authentic products.
At the same time, blockchain anti-counterfeiting technology can also improve the transparency and efficiency of the supply chain. Traditional supply chain management has problems such as information asymmetry and lack of trust, making it difficult to manage the information flow and capital flow of the supply chain. Blockchain anti-counterfeiting technology can solve these problems. By recording and tracing the shipping process of goods, it can realize the visualization, traceability and controllability of the supply chain, improve the transparency and efficiency of the supply chain, and reduce management costs and risk.
In short, blockchain anti-counterfeiting technology is an innovative anti-counterfeiting technology that can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, promote the improvement of product quality and the healthy development of the industry, and can also improve supply. chain transparency and efficiency, contributing to the sustainable development of society.

6. How to view the future development trend of China’s anti-counterfeiting

Counterfeit wine cases still occur frequently

In recent years, with the advancement and popularization of network information technology, the network environment has caused Due to the mutation and upgrading of counterfeiting criminal methods and organizational models, the crime of manufacturing and selling counterfeit wine has appeared the phenomenon of "the devil is as good as the road", trademark infringement, production, selling counterfeit wine and other cases are still frequent. High-end famous wines such as Moutai and Wuliangye are the "hardest hit areas" for counterfeiting, but affordable brand wines are also targets of counterfeiting.

In January 2021, Qinghai Province uncovered a major criminal case of counterfeiting wine production and sales. 35,000 bottles of counterfeit brand liquor and 25 tons of semi-finished products were seized. The amount involved reached 170 million yuan. The main famous liquor brands are Maotai, Yanghe, Wuliangye, Wuliangchun, etc.

——The above data comes from the "China Liquor Industry" by the Qianzhan Industry Research Institute Anti-counterfeiting industry market competition and investment strategic planning analysis report.

7. The significance of blockchain technology in anti-counterfeiting and traceability

——Yinlian’s answer:

Blockchain can realize traceability and non-traceability of data. Tampering is due to the fact that it is based on a distributed database established by cryptographic links, thus forming a data source that cannot be tampered with. Therefore, complete information records can be achieved in the entire process of products from production to circulation, providing comprehensive product data information to regulatory authorities, allowing them to complete product quality inspection and data interconnection and mutual sharing more efficiently. In this process, blockchain can solve Four issues:

First, information cannot be tampered with, consensus is reached and trust is established. In the network nodes composed of various participants, the business process forms data records. In the product logistics, warehousing, and production links, including raw material sources, processing, assembly and other information are stored in the blockchain network, providing regulatory authorities and cooperative enterprises with Or organizations provide data information for each link.

Second, the process is open and transparent. To achieve product anti-counterfeiting and circulation in the business process, identification chips can be implanted into the product and registered on the blockchain so that it has a digital identity, and then all the information of this digital identity can be recorded through a jointly maintained ledger. Such as source, circulation, etc., to achieve verification effect.

Third, save costs and improve efficiency. The data recorded on the blockchain are kept confidential, and the regulatory authorities store, transmit, verify, and analyze product information, and transfer it between different departments to achieve unified vouchers, full-process records, and corporate credit reporting, which can effectively solve the problem. Issues such as multi-party participation, information fragmentation, and repeated review of circulation links.

Fourth, information sharing. The circulation of enterprise product certification relies on the interconnection of public data resources among departments and institutions such as commerce, customs, quality inspection, industry and commerce, and banks. Under the review environment established by the blockchain, all departments obtain information simultaneously and establish a supply chain-based The credit evaluation mechanism is organically connected with various supply chain platforms to disclose and share information such as credit ratings, credit records, risk warnings, illegal and dishonest behaviors, etc.

The disadvantages of traditional anti-counterfeiting traceability have become very obvious. Anti-counterfeiting traceability has always been an important scenario in blockchain applications. Typical Ruyin Chain also starts from the anti-counterfeiting traceability scenario, hoping to create a blockchain suitable for commercial use. .

Compared with traditional centralized anti-counterfeiting traceability technology, YinlianUsing the underlying technology of the blockchain, merchants produce anti-counterfeiting codes themselves, eliminating the trust issue of cheating by middle-level anti-counterfeiting merchants. The main process is as follows:

8. What is the significance of blockchain technology for anti-counterfeiting and traceability

Blockchain technology is a distributed storage technology. That is to say, after an event occurs, many people will record it. At the same time, the content recorded by these people will be cryptographically verified to ensure consistency. This creates a fact that cannot be tampered with. As for anti-counterfeiting traceability, if it is a file type, it can indeed be achieved. But for physical items, other technologies need to be used in conjunction with blockchain to truly achieve anti-counterfeiting and traceability.

9. Why is blockchain food traceability and anti-counterfeiting technology popular now? Is there anything special about it?

It is mainly to ensure the traceability of food. Only traceability can ensure the safety of food sources and clear sources. , and then through strict management of the processing process, food safety can be ensured

10. Can blockchain anti-counterfeiting traceability really prevent counterfeiting

Hello, there is definitely no problem with anti-counterfeiting. What products are they selling? However, blockchain technology is currently mastered by very few companies. It is more of a concept. The price of developing a real blockchain anti-counterfeiting traceability is also very high, ranging from hundreds of thousands to millions. No, I hope you can distinguish it well and don’t spend a lot of money to buy just an ordinary traceability system. If you have ordinary traceability needs, you can find a Chinese enterprise anti-counterfeiting.