世界巨头公司区块链公司排名,世界巨头公司区块链有哪些

近年来，区块链技术在全球范围内得到了广泛应用，许多世界巨头公司也投入了区块链技术的研发，下面就让我们一起来看看世界巨头公司区块链公司排名。

第一位：IBM，IBM是一家美国跨国科技公司，也是全球最大的区块链公司。IBM把区块链技术应用到了金融、政府、物流等行业，构建了自己的区块链平台，推动着行业的发展和创新。

第二位：微软，微软是一家全球著名的科技公司，也是全球最大的区块链公司之一。微软的区块链技术应用于各个行业，比如金融、物流、政府等，构建了一个安全、可靠、可信赖的区块链平台，为行业的发展和创新提供了支持。

第三位：谷歌，谷歌是一家全球最大的科技公司，也是全球最大的区块链公司之一。谷歌把区块链技术应用到了金融、物流、政府等行业，构建了一个安全、可靠、可信赖的区块链平台，为行业的发展和创新提供了支持。

第四位：阿里巴巴，阿里巴巴是一家全球最大的电子商务公司，也是全球最大的区块链公司之一。阿里巴巴把区块链技术应用到了金融、物流、政府等行业，构建了一个安全、可靠、可信赖的区块链平台，为行业的发展和创新提供了支持。

第五位：腾讯，腾讯是一家全球最大的互联网公司，也是全球最大的区块链公司之一。腾讯把区块链技术应用到了金融、物流、政府等行业，构建了一个安全、可靠、可信赖的区块链平台，为行业的发展和创新提供了支持。

以上就是世界巨头公司区块链公司排名的全部内容，可以看出，IBM、微软、谷歌、阿里巴巴、腾讯等巨头公司都在大力投入区块链技术的研发，以期能够推动行业的发展和创新。

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1. Which countries are currently leading in blockchain in the world?

At present, the countries that are leading in blockchain in the world are mainly as follows:

1. United States: The United States is one of the largest blockchain markets in the world, with many blockchain start-ups and technology giants. At the same time, the U.S. government is also promoting the application of blockchain technology. For example, the U.S. Securities and Exchange Commission (SEC) has approved the first securities trading platform based on blockchain technology.

2. Singapore: Singapore is one of the leaders in the blockchain field in Asia, with a number of leading blockchain companies and research institutions. The Singapore government is also actively promoting the application of blockchain technology. For example, the Monetary Authority of Singapore (MAS) has launched multiple blockchain projects, including blockchain-based payment systems and digital identity verification systems.

3. Switzerland: Switzerland is one of the leaders in the European blockchain field and has many blockchain start-ups and research institutions. The Swiss government is also actively promoting the application of blockchain technology. For example, the Swiss Federal Railways (SBB) has launched an electronic ticketing system based on blockchain.

4. Japan: Japan is one of the important countries in the blockchain field in Asia, with many blockchain start-ups and technology giants. The Japanese government is also actively promoting the application of blockchain technology. For example, the Japan Financial Services Agency has approved the first digital currency exchange based on blockchain technology.

5. South Korea: South Korea is one of the important countries in the blockchain field in Asia, with many blockchain start-ups and technology giants. The Korean government is also actively promoting the application of blockchain technology. For example, the Ministry of Land, Infrastructure, Transport and Tourism of South Korea has launched a real estate registration system based on blockchain technology.

2. Hurun released the "Global Unicorn List" for the first time, 11 blockchain companies were selected

Hurun released the "2019 Hurun Global Unicorn List" for the first time, 11 Blockchain companies selected!

"Blockchain can be said to be the industry that creates wealth the fastest."

"Hurun Report, chairman and chief researcher of Hurun Report, said that as long as blockchain When emerging industries become bigger in China, they will lead the world."

This is the first time that Hurun Research Institute has released a global unicorn list after releasing China's Unicorn Quarterly Index six times.

On October 20, at the World Internet Conference held in Wuzhen, Zhejiang, Hurun Report, chairman and chief researcher of Hurun Report, released the "2019 Hurun Global Unicorn List" on the spot. List2019), this is the first time Hurun Research Institute has released a global unicorn list. The deadline for calculating the valuation of this list is June 30, 2019.

Hurun said that China's wealth creation in the past 20 years was the fastest in the world. According to the "Global Unicorn List",There are 206 Chinese companies on the list, surpassing the United States (203) to rank first in the world. Ant Financial becomes the world’s largest unicorn. The "Global Unicorn List" is a global ranking of technology start-ups with a valuation of more than US$1 billion. The companies on the list have been established for no more than 10 years, have received private equity investment and have not been listed.

It is worth noting that compared with traditional industries, blockchain can be said to be the industry that creates wealth the fastest. According to the list, the number of unicorns in the blockchain industry is 11.

11 blockchain companies were selected

According to the first "Hurun Global Unicorn List 2019" released by Hurun Research Institute, there are a total of 11 blockchain companies in the world. 494 unicorn companies are on the list, and the number of unicorns in the blockchain industry is 11, namely Bitmain (valued at RMB 80 billion), Coinbase (valued at RMB 55 billion), and Ripple (valued at RMB 55 billion) 35 billion yuan), Canaan (valued at 20 billion yuan), Circle Internet Financial (valued at 20 billion yuan), Binance (valued at 15 billion yuan), Block.One (valued at 15 billion yuan) ), Dfinity (valued at RMB 15 billion), Yibang International (valued at RMB 10 billion), BitFury (valued at RMB 7 billion), Liquid Global (valued at RMB 7 billion).

It is worth noting that the three major mining machine giants Bitmain, Canaan, and Yibang International are all on the list. In terms of exchanges, they are Binance, Coinbase and Liquid Global.

In this regard, Hurun Report chairman and chief researcher Hurun said that as long as emerging industries such as blockchain become bigger in China, they can lead the world. "Surprisingly, the United States is not the country with the most unicorn companies in the world. The number of unicorn companies in China ranks ahead of the United States. The opportunities brought by the new economy are global, as long as you develop this industry in China Big, you will suddenly lead the world, such as e-commerce, cloud computing, artificial intelligence, blockchain and other emerging industries."

Ketuan Zhan became the "richest man in China's blockchain" in 2019

According to previous reports from Mars Finance, on October 10, 2019, Hurun Research Institute and LEXUS jointly released the "2019LEXUS.Hurun China Rich List" (2019LEXUS.Hurun China Rich List). This is the Hurun Research Institute The "Hurun Rich List" has been released for the 21st consecutive time since 1999. According to the list, Jack Ma became the richest man in China for the third time with a wealth of 275 billion. Ma Huateng’s wealth increased by 20 billion and returned to second place with a wealth of 260 billion. Real estate developer Xu Jiayin’s wealth shrank by 40 billion., ranked third with 210 billion. It is worth noting that Ketuan Zhan, the founder of Bitmain, ranked 100th, has become the richest man in China’s blockchain field with a net worth of 30 billion.

Compared with traditional industries, blockchain can be regarded as the fastest industry to create wealth. On November 13 last year, Hurun Research Institute also released the "Hurun Blockchain Rich List 2018" for the first time, with 14 people on the list. Although there is still no killer application in the blockchain field this year, there are still 14 people on this year’s list.

According to the list, the people on the list in the blockchain field are mainly from exchanges and mining. Among them, Bitmain founder Micree Zhan topped the list with a wealth of 30 billion, Binance founder Changpeng Zhao ranked second with 18 billion, and Bitmain co-founder Wu Jihan ranked third with 17 billion.

There are three people on the exchange track, namely Binance founder Changpeng Zhao, who ranks 195th with a net worth of 18 billion; OKCoin founder Xu Mingxing, who ranks 398th with a net worth of 10 billion ; Huobi founder Li Lin ranks 531st with a net worth of 7.5 billion.

There are 9 people in the mining queue on the list, including 5 people from Bitmain. In addition to Ketuan Zhan, Wu Jihan (net worth 17 billion), Zhao Zhaofeng (net worth 5.1 billion), Hu Yishuo (net worth 5.1 billion) 3.4 billion) and Ge Yuesheng (with a net worth of 3.5 billion) ranked 214th, 816th, 1204th, and 1166th respectively in the list. It is worth mentioning that Ge Yuesheng, as a post-90s shareholder of Bitmain, has become The youngest member of the team to make the list. Three people from Canaan Zhizhi entered the list, namely Liu Xiangfu (3.9 billion yuan, ranking 1098), Zhang Nangeng (3.9 billion yuan, ranking 1098), and Li Jiaxuan (3.8 billion yuan, ranking 1112); in addition, one person from Yibang International On the list, founder Hu Dong ranked 684th with a net worth of 6 billion.

In terms of investment, Shen Bo, founder of Fenbushi Capital, is on the list with a net worth of 8 billion yuan, ranking 502nd. Wang Mingliu, founder of Maoqiu Technology, a blockchain computing service company, is a new member on the list, with 60 The net worth is ranked 684th. Finally, it is worth noting that Li Xiaolai, who was on the list last year, is not on the list this year.

Blockchain has huge potential, and empowering the real economy is the key

As can be seen from the list, exchanges and mining have the clearest and most profitable business models in the blockchain ecosystem. The strongest mode. Blockchain is not only a technology, but also a new track for global competition. From Bitcoin to Facebook Libra to central bank digital currencies, they are all innovative applications based on blockchain. However, the rapid development of the blockchain industry has not only brought innovation and wealth, but also bubbles and speculation.

The ICO bubble burst in the second half of 2018, and the total market value of cryptocurrencies fell by US$700 billion, lower than the peak in January 2018.The value has dropped by 85%. The return of Air Coin to zero reflects that many commercial applications based on blockchain lack actual value and asset support. Empowering the real economy has become a basic consensus in the development of blockchain technology. As blockchain technology welcomes the 3.0 era, the industry's attention is gradually sinking. It should also pay more attention to the application and implementation of related technologies and deeply tap its growth potential, so as to truly seize the dividends of this era.

Source: Sina Comprehensive

3. Why Oracle is involved in the blockchain field

Oracle is involved in the blockchain field mainly to expand its own company Business.

Database software giant Oracle has officially become a member of the blockchain field. The tech giant officially announced its enterprise blockchain cloud platform at the OpenWorld 2017 conference in San Francisco. With this debut, which is expected to be official sometime next year, Oracle becomes the latest entrant into the "blockchain-as-a-service" ecosystem, joining two technology giants, IBM and Microsoft, that are currently working on Attract enterprise customers to use their own cloud distributed ledger resources. According to statements and statements from Oracle executives, Oracle is trying to use cloud computing technology to expand (simplify) existing cloud products, mainly for the digitization of various businesses.

He explained that a copy of the data in the blockchain network needs to be saved by all nodes. The growing adoption of blockchain among Oracle's core customer base will actually place new demands on the company's traditional data storage solutions. "In traditional computer science, there is only one copy of the database. With blockchain, all ledgers are distributed, so in effect, everyone has a copy of the data. This only amplifies the need for data storage."

4. Why are major Internet companies doing blockchain?

Because the design of blockchain is a protective measure, such as (applied to) highly fault-tolerant distributed computing system. Blockchain makes hybrid consistency possible. This makes blockchain suitable for recording events, titles, medical records and other activities that require data collection, identity management, transaction process management and provenance management. Blockchain has huge potential for financial disintermediation and has a huge impact on guiding global trade.

Extended information:

1. Blockchain is a new application model of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism, and encryption algorithm. . The so-called consensus mechanism is a mathematical algorithm that establishes trust and obtains rights and interests between different nodes in the blockchain system.

2. Blockchain is an important concept of Bitcoin. It is essentially a disintermediated database and serves as the underlying technology of Bitcoin. The blockchain is a series of data blocks generated using cryptographic methods. Each data block contains information about a Bitcoin network transaction and is used to verify the validity of its information (anti-counterfeiting) and generate the next block.

3. Blockchain - the original blockchain is a decentralized database that contains a list called blocks, with continuously growing and neatly arranged records. Each block contains a timestamp and a link to the previous block. The blockchain is designed so that the data cannot be tampered with. Once recorded, the data in a block will be irreversible.

Reference: Blockchain - Network

5. The best listed company in blockchain

There is one best listed company in blockchain Bridge Holdings (002447), Yijian Holdings (600093), Sifang Jingchuang (300468), Feitian Chengxin (300386), Xinguodu (300130), etc.
Introduction to listed companies: 1. Haoxin Internet, a wholly-owned subsidiary of Yiqiao Co., Ltd. (002447), launched Jingdou Cloud, which is the first company to apply blockchain technology to the gaming field; 2. Yijian Co., Ltd. ( 600093) The company cooperates with IBM to explore the application of blockchain technology in the field of supply chain management services; 3. A project of Sifang Jingchuang (300468) and IBM will use blockchain technology in the banking and insurance industry; 4. Feitian Chengxin (300386) has certain technical reserves and research in the field of blockchain, and will participate in digital currency and other blockchain industries in the future; 5. Xinguodu (300130) has previously become a blockchain research center, studying how to integrate areas into Blockchain is applied to the company's field and industry.
[Extended information]
Blockchains are divided into three categories. Hybrid blockchains and private blockchains can be considered as broad private chains. Public blockchains refer to any individual or group in the world. Send a transaction, and the transaction can obtain valid confirmation from the blockchain, and anyone can participate in its consensus process. The public blockchain is the earliest blockchain and the most widely used blockchain. The virtual digital currencies of all major Bitcoin series are based on the public blockchain. There is only one block corresponding to this currency in the world. chain.
Industry Blockchain: Multiple pre-selected nodes are designated within a certain group as bookkeepers. The generation of each block is jointly decided by all pre-selected nodes (the pre-selected nodes participate in the consensus process), and other access nodes can participate. transactions, but does not involve the accounting process (it is essentially still managed accounting, but becomes distributed accounting. How many pre-selected nodes and how to decide the accountant of each block becomes the main risk point of the blockchain), others Anyone can conduct limited queries through the blockchain’s open API. Private blockchain: only uses the general ledger technology of the blockchain for accounting. It can be a company or an individual, with exclusive write permissions to the blockchain. This chain is not much different from other distributed storage solutions. the difference.

6. Why Bitcoin and Blockchain Are Favored by the 'Audit Big Four'

It can be said that the world's largest service companies are all promoting the provision of blockchain solutions to customers. Providing a cheaper, more efficient and faster solution to replace existing infrastructure. auditThe Big Four have embraced Bitcoin and blockchain solutions.
Recently, audit giant KPMG and Microsoft have reached a new strategic partnership. This cooperation between the two companies will be dedicated to the digitalization of large and medium-sized IoT companies in India.
Deloitte is investing heavily in Bitcoin and blockchain technology. Deloitte’s in-house team Rubix is ​​focusing on developing blockchain applications, and Deloitte Canada recently installed a Bitcoin ATM in its Toronto office.
PricewaterhouseCoopers (PwC) is also involved in blockchain development, including their partnership with Bitcoin blockchain startup Blockstream. The services giant also has a partnership with New York-based blockchain startup Digital Assets. In March 2016, PricewaterhouseCoopers released a report, believing that blockchain is a "unparalleled" opportunity to achieve a technological leap in the financial services industry.
In addition, EY Switzerland has announced that from 2017, they will accept Bitcoin as a payment method for services. (Sina)
Blockchain is the basic protocol of Bitcoin, and blockchain is the hottest word in 2016. Giant companies such as Microsoft, Wanda, Tencent, and Ant Financial are already paying attention to blockchain. Domestic European crowdfunding is at the forefront of utilizing blockchain technology.

7. Blockchain creates the “richest man born in the 1990s”! A 27-year-old with a wealth of 3.5 billion, how many miracles there are in the currency circle

The richest man born in the 1990s in the 2018 Hurun Report. On October 28, 2019, the Hurun Research Institute officially Recently released the "2019 Hurun Post-80s Self-Made Rich List", Ge Yuesheng ranked 32nd with assets of 3.5 billion yuan. In fact, as early as last year, this young man was already the richest man born in the 1990s. On October 10, 2018, the "2018 Hurun Rich List" was released. Ge Yuesheng, the 26-year-old executive director of Bitmain, successfully surpassed 3 billion with a high wealth of 3.4 billion. With a net worth of 27-year-old ofo founder Dai Wei, he successfully became the richest man born in the 1990s. In other words, the wealth of Ge Yuesheng, the richest man born in the 1990s, has increased significantly by about 100 million in one year. Let’s find out. , who is this richest man born in the 1990s? How did he obtain his huge wealth?

Ge Yuesheng graduated from Hangzhou University of Electronic Science and Technology in 2013, majoring in business administration. He served as an analyst at Shanghai Aowen Venture Capital Management Co., Ltd. and later joined Bitmain. According to media reports that interviewed Ge Yuesheng, Ge Yuesheng and Bitmain founder Wu Jihan were colleagues. Under the influence of Wu Jihan, he came into contact with Bitcoin, and the two began to cooperate in mining. Wu Jihan is a recognized Bitcoin “evangelist” in the circle and was the first person to translate the Bitcoin white paper into Chinese.

Ge Yuesheng and Wu Jihan invested in Zhang Nangeng’s chipLater, the two found Ketuan Zhan and started making chips. At that time, Ge Yuesheng and Wu Jihan played more of an investor role. After two years of cold winter from 2013 to 2015, Bitmain became the leader in the mining machine industry and officially submitted a prospectus to the Hong Kong Stock Exchange in September 2018.

In the prospectus, Ge Yuesheng held 4.18% of the shares. At that time, Bitmain was valued at US$14.5 billion. During this process, Ge Yuesheng has always kept a low profile.

Wu Jihan was the first person to bring Bitcoin information to the domestic market. After his contact with Ge Yuesheng, Wu Jihan invited Ge Yuesheng to join Bitmain. Ge Yuesheng agreed, became Bitmain's co-founder, and within just three years became the company's executive director. Then they worked together as investors and found a small group to invest. After several years of dormancy, he entered the Hurun wealth rankings in 2008 with his wealth of 3.4 billion.

In addition to his shares in Bitmain, Ge Yuesheng also has many companies under his name. Except for a creative planning company that has been cancelled, most of the others are technology companies. Among them, Suzhou Industrial Park Cheliu Electronic Technology Partnership (Limited Partnership) with a registered capital of 230 million, the major shareholders are still Bitmain (65.93%), Jihan Wu (12.64%), Ketuan Zhan (10.99%), and Ge Yuesheng Accounting for 7.14% of the shares.

Bitmain is a giant in the cryptocurrency industry covering all aspects of mining machines, mining pools, mines, and trading platforms. Among them, its Bitcoin mining pool AntPool is currently the largest Bitcoin mining pool in the world. The mining pool accounts for 20% of the industry's computing power and is one of the giants in the Bitcoin world.

#欧易OKEx# #digitalcurrency# #BTC[超话]#

8. The U.S. House of Representatives investigates the four major technology giants, and the blockchain may usher in a new era Big opportunity

On October 6, the Antitrust Subcommittee of the U.S. House of Representatives released a digital economy competition investigation report, listing the large-scale monopolies used by Apple, Amazon, Facebook and Google, and Relevant solutions are given. According to reports, this report is based on the transcripts of 7 congressional hearings, nearly 1.3 million internal documents, submissions from 38 antitrust experts, and interviews with more than 240 market participants and former employees of the platforms under investigation.

This 449-page report describes the history and relationship between the United States and technology giants. problems faced. Among them, there is no lack of the monopoly market phenomenon that has been formed for a long time by these four companies to suppress competitors;

We know that when a company is strong enough in a certain industry,When it gets big, there will be a certain monopoly phenomenon whether tangible or intangible, either in technology or products. This is nothing more than to maintain its leadership position in the industry; but for the country, this phenomenon will be obvious. To curb the innovation and development of other enterprises is not conducive to the progress and stability of society.

We have all known for a long time that these companies have a monopoly on industry products, and this is not the first time that their monopoly has been investigated; and this time, 449, which was eliminated, also reported, It is obvious that they have made sufficient investigations and preparations, and have also given certain solutions; they even likened the monopoly of these companies on existing industry technologies and products to the kind of monopoly giants we once saw in the era of oil tycoons and railroad tycoons. .

But for those who are engaged in blockchain, they may find a different meaning;

Apple, Amazon Although , Facebook and Google all have their own monopolized industries, they are all Internet companies, and the growth of the Internet benefited from the United States’ original split of telecommunications, railways, and even oil monopolies. Well, since the United States can forcefully break up powerful oligarchs, it is not impossible for these Internet companies to see this happen in the future. So, to achieve this, new technologies need to emerge to influence and change the Internet industry; and as a decentralized blockchain, it is likely to shoulder this important task.

Taking social media as an example, blockchain-based social media is likely to benefit from the confrontation with Facebook. According to statistics, since its inception in 2004, Facebook has repeatedly prevented the leakage of personal information; in 2006, 2007, 2008, 2010, and 2018, this situation has occurred again and again. For the majority of users, they may have already felt Feeling helpless, if there is any alternative, I believe they will resolutely choose to change;

And decentralization Social networking may really be able to do this; if a social media, personal information can be encrypted using blockchain technology, and then the individual saves the private key, and all requests to retrieve personal information require the individual's permission, then this This situation can be greatly improved; this is of great significance to the majority of users who pay more and more attention to the protection of personal information.

After the release of Netflix's new documentary titled "The Social Dilemma," many users are reconsidering the need to have accounts like Facebook and Instagram. "The Social Dilemma" has been hailed by the media as "the most important documentary of our time". It reveals how technology companies influence national elections,The Internet “tracks” billions of people, targeting them with ads and coming up with features that make them addictive. As young people in the new era, they may hate the impact of this situation on themselves;

Seek to make Internet intermediaries more neutral and open, and to separate them from those who can use their accumulated The control of information by powerful third parties for their own purposes seems to be a fairly clear use case for turning to apps and websites that are decentralized in nature. In other words, the kind of infrastructure that the blockchain community has built over the past decade.

Blockchain technology has decentralized characteristics; after years of research and development, DAPPs and decentralized social platforms using this technology have emerged, such as VOICE , a decentralized content platform, or even a decentralized retail market or the use of blockchain in products for traceability or product ownership verification, etc.; what I believe is that with the improvement of the blockchain industry infrastructure, then Most of the technologies or industrial applications related to the Internet will appear on the blockchain;

In this process , maybe it will go through a process from prosperity to chaos to a complete explosion of applications, and then the emergence of phenomenal applications, and finally return to the situation of monopoly; maybe this is the development process of society, there are great similarities; At the same time, in a few years, there will be a new technology that breaks this monopoly and creates new technologies and application forms; however, there is no doubt that the next long period of time will belong to the era of blockchain. We should not miss it.

9. Why Google wants to build its own blockchain

When Google builds its own blockchain, it naturally believes that blockchain is the development trend of the times, and it can only grasp the trend. Only in this way can we be invincible.
1. Blockchain is not just Bitcoin
Nowadays, Bitcoin seems to have been hacked, so people are not optimistic about blockchain.

In fact, blockchain is not the same as Bitcoin, the first application of blockchain. Although Bitcoin is a product of blockchain technology, it has strong financial attributes and needs to be treated separately. Never mind.
2. Heat Death of the Universe: The Trend of Blockchain

What we really need to judge now is whether the blockchain as a whole is a technological trend? In addition to understanding the role of blockchain in all walks of life, we should also know that judging trends, especially major trends, does not necessarily depend on how beneficial it is to human beings, but should be viewed from a broader perspective. look.

From the perspective of the universe, the final trend state of the universe is called heat death. In that state, energy everywhereAll are equal, there will be no more energy flow, and the universe will become a dead place. It's cruel to say, but this is the possible future.

In order to achieve such a state, the universe has adopted various means, including allowing life to evolve. The evolution of life, to a certain extent, is a reaction to the heat engine, changing things from a disordered state to an orderly and more organized state. Such a state itself, not only cannot offset heat death, but also accelerates heat death. The production of silence, because the production of life itself requires a lot of energy.

If we look at the evolutionary history of life, we will find that life has developed from single-cell bodies to complex life organizations like humans, and its energy consumption trend is increasing, and energy consumption is The thermal agent creates the catalyst and vital thrust.

Judging from the current application of blockchain technology, in theory, blockchain requires more energy consumption. This is actually in line with the heat death trend of the universe. From a macro trend, the entire blockchain technology should be better developed.
3. Google’s precise grasp of trends

Coupled with Google’s precise grasp of trends, Google is involved in driverless technology, big data, and artificial intelligence. Therefore, it is imperative for Google to create its own blockchain. Because he also needs to accurately grasp the trend and use this to ensure his status as a giant.

Blockchain is relatively secure and effective in storing and retrieving business-critical data and content, making many companies flock to it. At the same time, enterprises will also be worried about the risk of having only one company manage their critical data and content. Therefore, more and more enterprises are advocating the decentralization of blockchain in order to effectively control the potential risks of data management. Precisely because online services on blockchain platforms continue to grow, technology giants like Google are feeling the threat of blockchain to traditional Internet businesses. Under this wave, if Google cannot defeat it, it will naturally choose to join. into it.

In the past ten years, it is difficult to imagine that Google would miss even a revolutionary technology. Cloud computing, neural networks, big data, artificial intelligence, augmented reality, self-driving cars, machine learning, and more—all are included in the company's designs and even applications. When it comes to blockchain, Google seems to be equally decisive.

CBInsights pointed out that Google has become the second largest corporate investor in the blockchain field, and its six investments cover a variety of private enterprise services (LedgerX) and commercial services. One of the possible reasons is that Google may want to profit from equity investments in blockchain startups while observing the development prospects of this industry.

Another potential reason for Google’s investment in blockchain may be its desire to integrate blockchain to enhance its own business processes. This judgment has beenThere is some support, as Google has recently begun working on developing blockchain-based cloud services.

It is expected that this new solution will not only provide a high level of security protection for personal data stored on cloud servers, but also help Google gain advantages over other companies that have already invested in the blockchain field. Comparative advantages of start-ups. In any case, as long as personal data may intersect with cryptocurrency, Google will never miss such an opportunity. Especially considering that most Internet users are now aware of the pseudo-anonymity of the Bitcoin and Ethereum blockchains, that all transactions and initiators can be tracked in the system, and that wallets are susceptible to third-party access, etc. Question, Google is definitely expected to use its late-mover advantage to gain a foothold in this field.

Currently, the distributed ledger used by anonymous cryptocurrencies such as Zcash and Monero has also been sanctioned in many states in the United States, and regulators regard originally privacy-oriented cryptocurrencies as A powerful money laundering tool that has even been linked to terrorist activities. Before talking about their own blockchain deployment plans, major Internet giants should first find the core problem—a challenge that cannot be solved without using blockchain. With this in mind, using blockchain to protect users’ personal data doesn’t seem feasible.

Related experiments may affect Google Adwords contextual advertising services. The advertising market has been one of the most dynamic growth industries in the past decade, and companies are currently competing for customers on the Internet. Clicks, pageviews and potential customers have become unavoidable and important parameters in any company's marketing activities. However, nowadays we often hear the claim that online marketing is becoming too ineffective. Considering the huge corporate advertising investment, the cost of attracting a user may have been as high as $6. Google and Facebook are monopolies in this field, accounting for 72% of the overall share - which also explains why both parties do not want to change the premises that have achieved their own advantages.

However, advertisers hoping to get price benefits may prioritize blockchain ad networks - and Google should continue to hold its own in this regard.

For example, Brandon Eich, the creator of the famous web browser Mozilla Firefox, announced his new project Brave. In this project, users can use the internal cryptocurrency to view highly relevant and interesting advertising content. Another example of using blockchain technology to distribute existing Google services comes from the start-up Ubex, which provides services to directly connect advertisers with website administrators to provide more attractive promotional conditions in a fully automated manner. The technology promises to be a panacea for monopolies and spam, with neural networks analyzing user behavior, gathering personal preferences and reducing the number of ads shown. According to UAccording to the founder of bex, by combining blockchain, artificial intelligence and the principle of pay-per-result, the company will liberate the Internet from spam advertising and achieve a customer conversion rate of close to 100%. This means that in the future, users will only see one ad in a single web session, and its content will be more relevant to their current purchase intentions.

In addition, analysis will also usher in new optimization methods. Currently, analytics are still entirely based on ad column clicks and conversion calculations. Once the new program goes live, the Internet community will no longer be harassed by intrusive spam, and brand owners will be able to save money by only undertaking high-success customer promotions. By introducing this kind of service to a multi-billion dollar market, the entire field is expected to achieve a major transformation similar to the Ethereum blockchain from "proof of work" to "proof of stake". However, does Google agree with this targeted advertising payment model that can only be achieved using blockchain? Although the answer is not clear, Google will have no other choice if it wants to stay ahead in the advertising field. Artem Chestnov, founder of Ubex, said in an interview:

“Google will move to the blockchain field faster than we imagined, even faster than Google’s management realizes. "They have no choice at all because they are currently lagging behind and will have to catch up through a series of serious acquisition efforts. We will see billions of dollars of M&A activity from multiple technology giants next year."

In addition, due to the ban on initial coin offerings and cryptocurrency advertising, the online advertising market may lose up to 74% of revenue starting from June this year. VItalik Buterin also recently conducted a poll to understand whether people would take this as a hint that "Google Square" is about to come out if he leaves Ethereum and switches to Google.

As a technical practitioner, let me share my opinion.

1. As a well-known popular technology, Google, as a technology giant, will definitely study it

2. As a technology giant, it will definitely build its own
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3. At present, it is still in the stage of exploring implementation scenarios and technical experiments.

In other words, even technology giants have not found more application scenarios for blockchain

As an innovation leader, Google will not miss web3

1. Google has its own understanding of web3. Web3 cannot only have PoW, its value lies more in distributed computing and storage

2. Google has its own joint computing project, including learning , analysis, difference, etc., which are very suitable for decentralized network-wide consensus.Google is the most powerful in designing this consensus algorithm

3. Google is a data-driven company. For compliance reasons, it does not want to own data, but use data, so web3 advocates Returning data rights to individuals is in line with Google's interests and can significantly increase the scope of data utilization

4. Web3 is the next generation of Internet that everyone is optimistic about, and Google also wants to repeat the success of the previous two generations and once again Business access web3

5. The current public chain relies too much on finance-centered consensus such as Pow and PoS, which is not suitable for Google’s computing network, so it must be developed by itself

6. Filecoin was once the only project in the web3 world that had the chance to become another Google or AWS. It was born at the wrong time, and the infrastructure converged with the PoW chain and was unable to carry practical applications.