红酒区块链是什么,葡萄酒区块链

近年来，区块链技术在各行各业发挥着越来越重要的作用，其中红酒区块链也是其中之一。那么，红酒区块链到底是什么？葡萄酒区块链又有何不同？

红酒区块链是一种利用区块链技术对红酒进行追溯的技术，可以有效地防止红酒假冒伪劣，保障消费者的权益。它通过将红酒的生产、流通、消费等全过程的数据存储在区块链上，以实现红酒的安全追溯。它可以让消费者通过扫描二维码，查看红酒的产地、厂家、生产日期、质量等信息，从而保障消费者的安全。

葡萄酒区块链与红酒区块链基本相同，也是利用区块链技术对葡萄酒进行追溯的技术。它可以让消费者查看葡萄酒的产地、厂家、生产日期、质量等信息，从而保障消费者的安全。不同的是，葡萄酒区块链还可以帮助葡萄酒厂家保护葡萄酒的知识产权，让葡萄酒厂家能够更好地保护自己的品牌。

此外，红酒区块链和葡萄酒区块链还可以帮助酒庄更好地管理葡萄园，提高葡萄酒的品质。它可以帮助酒庄收集葡萄园的气候、土壤、植物健康状况等信息，从而更好地管理葡萄园，提高葡萄酒的品质。

总之，红酒区块链和葡萄酒区块链都是利用区块链技术进行追溯的技术，可以有效地保障消费者的权益，让消费者可以更安全地购买红酒和葡萄酒，同时还可以帮助酒庄更好地管理葡萄园，提高葡萄酒的品质。因此，红酒区块链和葡萄酒区块链都是非常重要的技术，可以为红酒和葡萄酒行业带来很多好处。

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① WNN Global Wine Traceability Blockchain Laboratory landed in Zhengzhou

On the afternoon of August 10, WNN Global Wine Traceability Blockchain Laboratory signed a contract with a well-known wine company The launch ceremony of the mall was held in Zhengzhou. Cai Kaisheng, president of North China Region, delivered a speech. Wu Yong, assistant to the president of the China Liquor Distribution Association and vice president of the Henan Liquor Association, explained the application of the liquor chain in the liquor industry. Wuliangye Group, Grande Imported red wine franchise, Henan Shuntianzhai Rice Wine and Renyi Online Mall have signed long-term cooperation agreements with wine chain WNN. It was announced at the meeting that the WNN Global Wine Industry Traceability Blockchain Laboratory has landed in Zhengzhou. The technical staff also demonstrated the entire process of the mall transaction operation at the conference site. WNN wine chain investment enthusiasts from all over the world witnessed this wonderful moment. Everyone believes that the application scenarios of the wine chain WNN have been implemented, and the wine chain WNN is more valuable.

According to reports, WNN wine chain was launched on June 27, successfully logged into the International Trading Market Gold Coin Network on July 27, and the online mall was launched on August 10. It is expected to take 4 to 6 months before landing. The top 5 digital asset exchanges are ZB.com and ok.com.

The industry generally believes that counterfeit wine is a pain point in the wine industry. Counterfeiting and shoddy products may occur in raw materials, production, testing, logistics, distribution, terminals and other links: fake raw materials, fake wine, expired, package swap, etc. Cross-border goods, etc., and the source cannot be traced. The wine industry chain utilizes the traceability, non-tampering, decentralization, openness, anonymity, timestamp and other characteristics of blockchain technology and applies them, so that the wine industry supply chain system can obtain a transparent and reliable unified information platform, which can realize real-time Check the status, reduce logistics costs, trace the entire production and delivery process of items, thereby improving the efficiency of supply chain management. When disputes arise, proof and tracing have become clearer and easier. Put an end to all counterfeiting, authoritatively trace the source of all violations, and use blockchain technology to prevent consumers from buying fake wine. Production companies can solve the problem of fake wine at the lowest cost. The combination of blockchain technology and the real economy has opened up a new era. Blockchain has huge commercial value, thereby achieving win-win for all.

The first domestic blockchain industry white paper "2018 China Blockchain Industry Development White Paper" officially released by the Information Center of the Ministry of Industry and Information Technology this year shows that from the current trend, due to the implementation of blockchain technology The pace is accelerating, the market is becoming more rational, and equity investors are more willing to invest in projects where they can see specific implementation scenarios. In terms of the industrial chain structure, my country's blockchain industry chain has now been formed, from upstream hardware manufacturing, platform services, and security services, to downstream industrial technology application services, to industry investment and financing, talent services, etc. to ensure industrial development. The fields are basically complete and the collaboration is orderly, which will jointly promote the continuous advancement of the industry.

At the meeting, experts also explained the six major developments in the blockchain industryThe trend is: blockchain has become the forefront of global technology development, opening up a new track for international competition; the blockchain field has become a new hot spot for innovation and entrepreneurship, and technological integration will expand new application space; blockchain will be used in the next three years. It has been widely implemented in the real economy and has become an important support for the construction of digital China; blockchain creates a new platform economy and opens a new era of shared economy; blockchain accelerates the process of "trusted digitalization" and drives financial services to "shift from virtuality to reality" Real economy; blockchain supervision and Congyinjiao standard systems will be further improved, and the foundation for industrial development will continue to be consolidated.

② Blockchain accurate traceability platform - Jingchain traceability has a great future

Jingchain traceability is a commodity traceability platform built on a credit system.

Food safety traceability, quality safety traceability, etc., including but not limited to brand anti-counterfeiting in wine, tea, electrical appliances, etc., including gold jewelry, landmark agricultural products, handmade products, etc.; with intelligent manufacturing quality traceability + On-chain mall; reserved business resources include: large steel plants, home appliance manufacturers, and intelligent manufacturing production lines.

The Jinglian traceability platform is suitable for any production company or trader with brand management who wants to build corporate brand value for anti-counterfeiting traceability and brand building.

Jinglian Traceability belongs to Moker Jinglian Digital Technology (Hangzhou) Co., Ltd. The company members are mainly doctors and masters from Peking University, Zhejiang University, and the Chinese Academy of Sciences. Partly composed of scientific researchers, the company has passed the Hangzhou Government's "5213" plan and received government support. The team has blockchain underlying technology, middle layer access development technology, and security protection technology. According to the goal of commercial implementation, it can achieve rapid on-chain , use chain solutions to help create a new digital economy ecosystem.

The global market affected by counterfeit and shoddy products has reached 300 billion US dollars, and the annual turnover of counterfeit and shoddy products has accounted for 10% of the total world trade. There are many copycats of high-end products in the market, the cost of counterfeiting is low, the anti-counterfeiting effect is low, and traceability through traditional methods is difficult.

The JingChain traceability platform is an upper-layer application developed based on the underlying technology of the blockchain. It makes full use of the non-tamperable characteristics of the blockchain and achieves one thing. Two codes (verification/traceability code + consumption/anti-counterfeiting code), the codes are different. It fundamentally eliminates the possibility of counterfeiting and provides a strong foundation for manufacturers to build their brands. Compared with other traceability platforms on the market, the biggest feature of our traceability platform is the decentralization of the blockchain. Although other platforms also use this gimmick, few actually make use of this technology.

l Master the underlying core technology of the blockchain

The company's technology research and development team has more than 40 patents covering the world. These patents include core consensus algorithm design, original asynchronous call smart contract mechanism, 5-layer trust stack design realizes business scenarios at different levels of blockchain. After a bigIt has been commercially tested and supports SM2, SM3 and other national encryption algorithms; it has achieved high performance in transaction processing, with a processing speed of 5000TPS per second, block generation in 10 seconds, transaction confirmation in seconds, and 4 million concurrent users to ensure stability.

l The underlying system adopts modular design, with mature technology and good scalability

The system has excellent reliability, availability and stability, and is technically superior to domestic blockchain companies and international Better than Ripple and Ethereum. Throughput and stability are balanced, and scalability far exceeds that of peers.

l is at the international leading level in supporting the implementation of large-scale entity commercial applications

It has formed a closed loop in the blockchain industry, has a complete ecological layout, and has steadily expanded its internationalization pace; its business performance has been stable and outstanding , has a large number of industry scene performance and experience, and has the ability to output complete blockchain solutions.

l Facebook Libra chose Jingtong’s BFT route for its technical route

Libra chose a route that is consistent with Jingtong’s technical solution, which is the effective method that Jingtong has been practicing since its establishment 14 years ago. Centralization shows that Jingtong is forward-looking in technological development, ahead of similar international and domestic companies, and has been tested in the market for 6 years.

More details about well chain traceability

③ How is the anti-counterfeiting traceability application of blockchain implemented?

The three major characteristics of the blockchain are well-known, which are decentralization, openness and transparency, and non-tamperability. The non-tamperable feature enables blockchain to be used in many places. Such as product traceability, anti-counterfeiting, privacy protection, etc.

Because the production process it traces is all uploaded manually, so even if the data cannot be tampered with, the authenticity of the data cannot be guaranteed, and it still cannot be Solve substantive issues.

In general, although blockchain has brought great benefits, it is not perfect after all. However, blockchain technology has advanced the development of the times, and I believe its future is worth looking forward to.

④ What is the concept of blockchain

Blockchain has two meanings:

1. Blockchain is a distributed data storage, New application models of computer technologies such as point-to-point transmission, consensus mechanisms, and encryption algorithms. The so-called consensus mechanism is a mathematical algorithm in the blockchain system to establish trust and obtain rights and interests between different nodes.

2. Blockchain is the underlying technology of Bitcoin. It is like a database ledger that records all transaction records. This technology has gradually attracted the attention of the banking and financial industries because of its safety and convenience.

In a narrow sense, blockchain is a chain data structure that combines data blocks in a sequential manner in chronological order, and is cryptographically guaranteed to be non-tamperable and non-transferable. Fake distributed ledger.

Broadly speaking, blockchain technology uses block chain data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, and uses cryptography to ensure the security of data transmission and access. , a new distributed infrastructure and computing method that uses smart contracts composed of automated script codes to program and manipulate data.

⑤ Wine companies are deploying "digital wineries", who can win the future

Text/Zhijun

As big data is deeply rooted in people's hearts due to the Internet, Digital wine certificates, digital wineries, blockchain liquor and other new digital marketing models in the wine industry that rely on big data, blockchain, digital technology and the Internet of Things have appeared one after another, bringing people into the other side of alcohol consumption. world.

It may not be long before alcohol consumption will increase to such a scenario: suddenly one day, your friend tells you, brother, I will give you a jar of wine, and this wine will be placed in the winery. digital winery. Whenever you need it, you can log in to the platform to pick up the goods; if you are happy, you can also give it to any friend you want to give it to. The transfer operation is very simple, you only need to enter the other party's mobile phone number to complete.

You were feeling strange when your friend casually took your phone. Under his guidance, you used your identity information to log in to the winery’s “Digital Winery” platform. Next, under his guidance, you quickly find an operation button on the platform, and with one click, you get a digital wine certificate immediately.

At this time, your friend tells you that from now on, there is already a jar of wine in the smart warehouse of the winery that belongs to you. This jar of wine is the physical wine anchored to the digital wine certificate. The winery will help you preserve it for five years for free.

After taking ownership of the jar of wine, you can pick up the goods at any time on the digital winery platform. After picking up the goods, the winery will provide you with free door-to-door delivery service. In addition to the option of picking up the goods, you can also directly transfer your jar of wine to others through the relevant functions of the digital winery platform. The other person can also transfer the wine to a third person, and the third person can transfer it to a fourth person. The fourth person can also transfer the wine to others. Transfer to a fifth person... Before the winery finally ships the product, there is no limit on the number of times this transfer can occur on the platform. For this kind of transaction form, Fu Zukang, general manager of Kuaijishan, summarized it as "countless business flows, one logistics".

After studying the market, we finally found that the great ancient poets were right. When spring rivers are warm, ducks are prophets. The first few ducks to enter the water may find a few more mouthfuls of fresh food than other ducks.

In the field of digital marketing, the Chinese wine industry can find a few "Spring River Ducks". They get up early and get started quickly. Although they are not large in number, they have a great role model effect.

In January 2019, the wine brand "Lava 3329" grandly opened, becoming China's first digital winery ecological platform. It has a professional team that integrates the entire growth and manufacturing of a red wine.The process is digitally imported, and at the same time, combined with supply chain management and control, the entire process of imported wine is digitally selected, strictly managed, and strictly controlled.

In May 2020, Wuliangye issued a digital wine certificate, integrating blockchain technology into the anti-counterfeiting and fidelity system, ushering in an era of digital consumption of liquor. After purchasing, consumers can enjoy warehousing, pledge, transfer, etc. A series of services to help personal consumption and digital asset appreciation and preservation.

In August 2020, Changyu Wine Industry joined hands with Tencent to launch a blockchain cooperation project, deciding to use "black technology gameplay" to empower 4 million bottles of winery wine every year, and strive to create high-end wine blockchain traceability The platform uses the tamper-proof technology and functional attributes of blockchain to realize the traceability of the entire process information of each bottle of winery wine, thereby promoting the upgrade of the brand safety management system.

In August 2021, Kuaijishan Wine Industry, one of the leading rice wine companies in China, began to test the waters of digital marketing. The "Kuijishan Digital Winery" project they launched was officially launched, and the operation results are good. In just 4 months after being launched on the chain, it completed sales of more than 12 million yuan and attracted more than 10,000 digital winery users.

In October 2021, as the first red wine company in the red wine category to be audited and approved by Huawei Harmony, Shanxi's Rongzi Winery officially accessed the atomization service based on Huawei's HarmonyOS2.0 system, taking a step toward digitalization. The essential step of marketing.

So far, although the number of "Spring River Ducks" that detect water temperature can be counted on one's fingers, as a general trend, the wine industry has become digitized and it is inevitable.

Judging from the several wine companies that have been involved in "number", they have covered categories such as liquor, imported wine, domestic wine, rice wine, etc. "Digital wine certificate" as an important tool has already Become their starting point for digital marketing.

What is a digital wine license? Simply put, the essence of the "digital wine certificate" is a blockchain-encrypted electronic delivery voucher. It uses the anchoring technology of one-to-one encryption with the exclusive intelligent identification code of each bottle of physical wine, and relies on the decentralization of the blockchain itself. It can ensure that the data of physical wine from the original factory to the customer, from the factory, warehousing, logistics and transportation, to verification of receipt, etc. is recorded on the chain, and the data in the whole chain can be recorded On the basis of authenticity, the security and fidelity of the whole process of one item and one code are realized, so that fake wine can't hide, which is of epoch-making significance for high-end wine.

Taking Kuaijishan’s “Digital Winery” as an example, its core is to anchor physical wine through a “digital wine certificate”. After customers place orders online, Kuaijishan Winery will provide customers with 5 Free storage service is provided every year. Except for remote areas such as Xinjiang and Tibet, goods can be picked up at any time with one click and free shipping to your home in other areas.

Everyone in the wine industry knows that compared with the bustling white wine, beer on the street, and red wine that is constantly talked about, the world of Chinese rice wine is much lonely. Rice wine industry as a wholeThe growth rate is slow, the consumer groups are small, the consumption areas are too concentrated, and there is a lack of a national market foundation. Under these circumstances, it is inevitable for rice wine to seek changes. But what are the chances of winning in the future when Kuaiji Mountain deploys a "digital winery"? As a promoter in the world, can "digital wine certificates" activate and lead the trend of "digital consumption" in the rice wine category?

In the end, sales data must speak for itself!

For the "Digital Winery" project, Kuaijishan launched the slogan "Hash new wine and drink old wine", trying to adapt to the consumption habits of the old wine collection market and gradually cultivate the wine collection awareness of the target consumer groups. Improve the collection value of "old wine" in Kuaiji Mountain, and at the same time use the consumption model of "hide new wine and drink old wine", rely on consumers' extended sharing and the fission effect in sharing, and rely on buying and buying under the sharing economy to promote and enhance Frequency of consumption of Kuaiji mountain wine.

With the help of "Digital Winery", Kuaiji Mountain has realized the "DIY" ticket playing function of this tool. Consumers can easily complete orders, transfers, value-added realization, and personalization in Alipay or WeChat mini programs. Customization and other operations, and use these functions to enhance consumers' entertainment mentality - if you are serious, this is an investment and transaction, if you want to play, this is a wealth and consumption game based on numbers.

Nowadays, China’s wine industry is undergoing tremendous changes in business models and consumption scenarios, and digitalization has become an important part of improving operational efficiency for some wine companies. As one of the leading liquor companies, after Wuliangye launched the "Digital Liquor Certificate", Zeng Congqin, general manager of Wuliangye Group and chairman of the joint-stock company, made it clear at this year's shareholders' meeting: "It is necessary to combine the blockchain digital liquor certificate with Wuliangye Anchor with physical products, explore new digital consumption models that integrate consumption, investment, collection, storage, etc., and improve Wuliangye's financial attributes."

Liquor, wine, rice wine, and wine companies are all competing for "digital wine" "Zhuang", there is a question to be answered here, involving "several" wine companies, who can win in the end and determine the future?

(The author is the deputy secretary-general of the Jiu Di Think Tank)

⑥ Use blockchain to achieve full traceability of goods

Currently, blockchain technology is widely used in new retail The most talked about application is the application in the supply chain - that is, using blockchain technology to realize the full traceability of goods, thereby preventing counterfeit and inferior goods, or when a problem occurs, the source of the problem can be quickly found. The basic framework for the application of blockchain technology in the supply chain (Figure 1) is that by using blockchain technology, we can solve the problem of consistency and traceability of the circulation of goods at different nodes in the supply chain. However, due to the It is a physical asset, which is different from virtual assets, so the digitization of goods needs to be realized first.

To achieve the digitization of physical assets, a lot of work needs to be done, and the authenticity of the on-chain needs to be ensured. Even in certain scenarios, the on-chain and off-chain need to be synchronized at all times. These are application areas. Blockchain technology costs anddifficulty. One of the current feasible ways to solve this problem is to combine it with the Internet of Things. Specifically, it is to apply RFID technology to achieve the identification of goods and a certain degree of intelligence.

RFID technology has long been used to improve the transparency of the supply chain. Now combined with blockchain technology, it can ensure the transparency and security of mapping items from the physical world to the virtual world. Because blockchain technology can register the transfer of goods or commodities on the ledger as a transaction to determine the various participants, product origin, date, price, quality and other relevant information related to the management of the production chain. In addition, due to the decentralized structure of the ledger, it is impossible for any party to have ownership of the ledger or manipulate the data for personal gain. Furthermore, because transactions are encrypted and immutable, the digital ledger is difficult to compromise. Combining blockchain technology with RFID technology can not only combat counterfeit goods, but also improve customers' trust in the product supply chain.

On the one hand, whenever the custody of a product changes, products with RFID tags need to be scanned. Each scan will update the RFID chip and backend password, and capture and update geographic information in the system. On the other hand, when consumers purchase goods, they can scan the RFID tag with a smartphone equipped with an RFID reader to view the supply chain history to ensure that the product is genuine. When scanning, product information such as origin, manufacturer, appearance, and storage location changes will also be provided. Because each item carries a different RFID tag, which changes dynamically with updates and password changes in the supply chain, copying or counterfeiting is eliminated. Opening the product or removing the label renders the label unusable and therefore cannot be used for illegal purposes.

In addition, with the help of the Internet of Things, automatic uploading of data from various entities in the supply chain can be achieved. At the same time, blockchain technology and smart contracts are used to completely preserve the data of all entities in the entire supply chain, ensuring that the data is open, transparent, traceable and cannot be tampered with, which facilitates anti-counterfeiting, traceability and supervision.

⑦ With this certification (ant blockchain traceability), is it really authentic?

No, it can only prove that the product has a traceable identification (ID). If we assume that all Fake and shoddy products cannot obtain this logo, so all genuine products have traceable IDs.

And the binding between a traceability logo and a product is not unique and unbreakable! The key is that the logo is on the block, but the product is not! In other words, a logo can also be used for counterfeiting. Increasing the difficulty of marking can raise the threshold for counterfeiting, but it cannot completely eliminate it!

Blockchain can only protect digital assets. If you want to protect commodities, the higher the social cost, the more difficult it will be to overcome it. Because commodity protection requires relevant social investment. In fact, the fact that this matter is attached to the concept of block chain is pure speculation! No blockchain, classic technology stackThere are many solutions for traceability identification!

Is blockchain + anti-counterfeiting traceability necessary?

Blockchain is a new application of computer technology such as distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm, etc. It is a series of data blocks generated by using cryptographic methods. Each data block contains a change of hands. or transaction information.

It can be used in the food sector so that each party in the supply chain (producer, processor and distributor) can provide traceability information about their specific role (such as date, location, farm construction, distribution channels).

At present, among the many application fields of blockchain, blockchain food traceability and anti-counterfeiting is currently one of the most promising blockchain fields.

The reasons can be summarized in three aspects:

First, for consumers, this technology will meet their growing demand for food quality transparency;

< p>The second is that for food suppliers (breeders), this is a means to demonstrate the high quality and professionalism of their products;

The third is that the technology is easy to promote and use, and the outer packaging of each product Each will include a QR code that consumers can scan using their smartphones, eliminating the need to purchase additional equipment.