雅虎是否进入区块链市场,雅虎是否进入区块链模式

Ⅰ [Project Evaluation] ENT: South Korea’s first blockchain project in the entertainment industry

Market: 23/26

Evaluation Criteria: Whether Solve the market pain points; whether the blockchain technology is reasonably introduced; market competitive advantage;

Score description: The fan economy is a major component of the entertainment industry. The current problem is that there are a large number of various intermediate links between the interaction between fans and idols, which greatly increases the cost of fan economic operations. At the same time, celebrities often need to participate in some cross-border and cross-industry activities, which involves the cooperation of various participants, and how to quickly establish trust is the key to smooth cooperation. Blockchain technology has natural advantages in solving trust issues, and point-to-point encryption technology can effectively reduce the intermediate costs between fans and idols.

Team: 17/24

Evaluation criteria: Whether the resumes of team members are true; whether the experience is sufficient to support the project; the strength, relevance and authenticity of the consultant;

Score description: The development team is a Chinese and Korean team, composed of AIMHIGH Entertainment Group and Momo Development Team. The advisory team is still a combination of China and South Korea, among which we can see the presence of Martians.

Technology: 15/20

Evaluation criteria: Whether the business logic and technical architecture are clear and reasonable; whether there is underlying innovation in the blockchain; product development progress; Github updates;

Score description: ENT's business architecture mainly consists of: data layer, logic layer, supervision layer, business layer and application layer. Its technical architecture follows Ink's design specifications and standards, and has undergone a series of self-made modifications and developments for typical application scenarios in the entertainment industry. Supports multi-protocol features and is compatible with BIP protocol and POS smart contract platform. At the same time, ENT supports scalability, cross-chain protocols and lightning networks.

Token economic model: 12/15

Evaluation criteria: whether the token is deeply coupled with the project; whether it has necessary uses; whether the token appreciation logic is reasonable; whether the crowdfunding method is reasonable , including financing amount, proportion of public fundraising, use of funds, etc.;

Score description: ENT’s economic model is very special. ENT will serve as the base currency of the entire ecosystem, and stars can mortgage ENT to issue their own idol tokens at a certain ratio. The value of these idol tokens will increase as the star grows. ENT's foundation, ENTF, will be responsible for guiding and supervising the development and maintenance of ENT Cash, and promoting the healthy growth of the ENT blockchain ecosystem.

Project implementation and business development: 12/15

Evaluation criteria: whether the business development line is reasonable; market reputation; number and activity of participants;

Score description : Behind the business is South Korea’s AIMHIGH Global, and the Korean entertainment industry it represents. In addition to South Korea's AIMHIGH, ENT's major shareholders include Kaiying Network (002517) and Cultural Investment Holdings (600715). The project has just started and the future is promising.

ENT is South Korea's first entertainment industry platform based on blockchain technology. It provides a one-stop solution for the global distributed trial community. Specifically:

ENT is based on the quantum platform and uses technologies such as smart contracts and lightning networks to provide platform support for digital payment and idol token distribution in the entertainment industry. It can also provide smart contract configuration and invocation, Automatic classification of accounts and other functions.

ENT's token (ENT Cash) will be used as a general equivalent and fuel in Dapp and the ENT system, and will be used for payment, clearing, and fees for payment system functions. In addition, this ENT token also has a very special function. It can be used as collateral to issue idol-specific tokens with a fixed exchange ratio.

The creation of idol tokens requires the definition of a series of parameters, including name, symbol, precision, exchange ratio, etc. The parameter that needs to be focused on is the fixed exchange ratio between idol tokens and ENT tokens, which is related to the number of idol tokens issued and destroyed.

Wang Xue, former commercial director of Momo, is currently the chairman of AIMHIGH Entertainment Group. Responsible for business, marketing, evaluation, project management, etc., and has many years of operational management experience in games, entertainment and business. AIMHIGH Group is a company dedicated to the global entertainment industry. It is currently listed overseas and its business covers games, film and television, animation, etc.

Li Longyi, technical director of Momo, employee No. 7 of Momo, graduated from Tianjin University of Science and Technology. He has many years of experience in program development and system architecture, and is a well-known senior expert in the blockchain industry in China.

Moon In-sik, Vice President of AIMHIGH Entertainment Group. Responsible for games, movies, TV series, virtual currency, and international IP trading business in China, Japan and South Korea. He has held management positions in well-known Korean companies such as the Korea Network Technology Institute.

Xu Chen, a senior practitioner in the Internet industry, has long been engaged in and researched product and technology development in search, big data, artificial intelligence, blockchain and other fields. He once served as Vice President of Commercial Product Technology at Afanti, co-founder of an intelligent hardware start-up company, and senior R&D and management director at BAT.

Koo Taiyan, legal consultant for the ENT project, representative lawyer and representative director of TEK&LAW Law Firm. TEK&LAW Law Firm was born in the ICT field and is one of the most well-known law firms in South Korea.

Xu Zijing, nicknamed Martian. Founder of Australian Branch Bank Capital, a famous investor in the blockchain industryFunder, project leader of Hcash (Super Cash).

Tang Ling, Chairman of Ink Labs Foundation, Managing Partner of Jenga Blockchain Capital. Founder of the Blockchain Technology and Legal Innovation Research Laboratory of Xi'an Jiaotong University. A key member of the APEC Future Academy Advisory Committee, a member of the World Economic Forum’s Outstanding Youth Community, and a member of the Silk Road Innovation Design Alliance expert group.

Wang Xiaoyin, graduated from the Department of Mathematics of Nanjing University, co-founder of Yitaiyuan Technology, core developer of BitShares 1.0, representative of EEA China, is currently mainly engaged in Ethereum state channel and cross-chain related research. He once served as the technical director of a blockchain technology company.

IN, Hoh Peter, currently the chief consultant of the ENT project, is a representative figure in the Korean blockchain industry. Blockchain expert at Korea University, professor in the Department of Computer Science and Engineering, and chairman of the Korean Blockchain Association.

We all know how powerful the Korean entertainment industry is, and the application of blockchain technology this time may be a good attempt. It not only improves solutions to the pain points of the entertainment industry, but also promotes regional development. Blockchain has entered the public eye. Once the project is successful, it can be said to be cooperation and win-win in both fields.

The core team of the project has many years of experience in the entertainment industry and blockchain development capabilities. The multinational all-star advisory group behind it provides strong support for the smooth progress of the project.

At the same time, we can learn from the official website that many world-class stars such as Running-Man, G-Dragon, Ozawa Maria, etc. have joined ENT's platform.

The total issuance of ENT is 1.6 billion, of which 20% is generated by mining. The distribution plan is as follows:

The fundraising of ENT is mainly divided into three stages:

The team will calculate the exchange ratio about 2 weeks after the completion of the token sale crowdfunding. According to the location of the participants The corresponding number of ENT will be allocated according to the stage situation. After the allocation is completed, it is expected that the wallet will be able to withdraw coins to third-party exchanges for transactions in about 2 weeks. The specific time will be disclosed by the ENT team.

Official website: http://entcash.com/

Ⅱ Who is Xu Mingxing?

Xu Mingxing worked as a development engineer in Yahoo, Alibaba and other companies in his early years. Later, he failed to start his own business and invested in the blockchain field (he should be one of the earliest technology pioneers in China to invest in the blockchain field). Now he is the founder of OKGROUP, a blockchain industry group. In addition, he is also the founding chairman of the China Blockchain Application Research Center and a member of the National Internet Financial Security Technology Expert Committee.

Ⅲ How did Mingxu start his business

"Xu Mingxing, who was born in the 1980s, graduated from the University of Science and Technology Beijing, majoring in applied physics, and then entered the Mathematics Department of Renmin University of China for further study. Similar to the resume of many Internet celebrities, Xu Mingxing dropped out of school midway to start a business. He has experienced He worked on projects such as Wantuan.com and Docin.com, and also joined Yahoo China in the process.
In 2013, Xu Mingxing, who had long been interested in Bitcoin, officially entered the blockchain track that would make him famous in the future. In order to solve the pain points of inconvenience and insecurity in the Bitcoin transaction process, the digital currency exchange OKCoin was founded. Soon it set a record for a global trading platform, and later welcomed big names such as Cai Wensheng, Shi Yuzhu, Wang Yawei, and Tang Yue. "Olive branch"."

IV Exploring the World of Web3.0 - Cognition

Foreword

The web2.0 era has now entered a period of slow growth or even In a state of stagnant growth, large and small factories are forced to close many unprofitable departments because the room for incremental growth is getting smaller and smaller. Even some profitable businesses will have staff reductions, which has led to a large number of layoffs. In foreign countries, due to the maturity of blockchain technology, the concept of web3.0 has been born. Capital has also begun to give up investment in web 2.0 and is all chasing the field of web 3.0. As a result, many applications with blockchain technology and IPFS protocol as the underlying layer have emerged. Recently, I have summarized relevant content through self-study and research, and I hope to discuss and share it with everyone.

What is web3.0?

First of all, let’s talk about web1.0. Web1.0 is “readable”. Representative ones are Yahoo, Sina and other portal websites. All information content is unilaterally output by the platform. Users Only readable rights. In other words, you can watch whatever the platform lets you watch.

In the web2.0 era, it has become "readable + writable". The platform provides creative capabilities, allowing more people to provide relevant information content and interact with the platform at the data level, such as in the early days Facebook, blogs, Weibo, and later short video creation platforms such as Bilibili and Douyin, the content is created and provided by users. This has derived a lot of Internet celebrity economy and creator economy, which can be said to be taken from the people and used for others. civil. The biggest problem is that the content of creators is black-boxed by the platform. If there is a problem, the platform can directly remove it or even delete it.

With web3.0, it has become "readable + writable + ownable". Users can fully control their own information and created content, breaking the infringement of their own privacy by platform monopolies. web3 .0 can break the monopoly because it can be decentralized and run autonomously.

So to summarize: web1.0 information economy, web2.0 platform economy, web3.0 ownership economy (token economy)

Some people here may have a question, in the web3.0 era, does it mean that I have this data?

To give an example of a game scene, in the web2.0 era, the equipment and character levels we play games are owned by the centralized platform. If the developer of the game stops operating, you All virtual assets you own will disappear completely. In web3.0, applications will first be deployed in a decentralized network. All your assets are proven by the blockchain. Even if the developer stops operating, the game can still run and your virtual assets are still valid. It deserves its value.

The main components of web3.0

The web3.0 field mainly consists of: digital currency, smart contracts, blockchain technology, non-fungible currency (NFT), defi decentralized financial services, and community governance model DAO. Of course, the most critical thing is token (token economic model). I will summarize them one by one when I have the opportunity

What changes can web3.0 bring to us?

1. The golden age of creators

In the web2.0 Internet era, creators have created high-quality content for the platform, but the income generated is not transparent to the creators , so that most of the revenue was collected by the platform, and the creators only received a small part of the revenue. In web3.0, decentralization will allow the content created by the author to no longer be restricted by centralized rules. At the same time, most of the revenue will be held by the creator, because the ownership of the content does not belong to the platform. But the creator himself. This is the value of the ownership economy (token economy) mentioned above.

At present, the most representative one is NFT (non-fungible currency). The more famous one overseas is opensea. There are also many NFT digital collection platforms in China, which have brought a lot of benefits to creators. However, the overall domestic NFT business is currently too thin and is still in its embryonic stage.

2. Increased value of ordinary users’ rights

For ordinary users who want to participate and get a share of the pie, this can also be achieved in web3.0. For example, in the web 2.0 era, there are many new tasks issued by platforms. How much cash will be given to the user if the task is successful? First of all, the cost of the platform successfully converting a new user has a calculation model. When you successfully complete the task, you just If you get the phoenix feather water chestnut, the majority of the profit will still belong to the platform, and you can't see the reward rules here because it is a black box. Then the behavior of web3.0 users doing tasks can be reported to the blockchain to form trading assets. At the same time, the platform can allocate most of the cost of attracting new users to users who contribute more, and make the reward rules transparent, so that Users contribute to the platformWillingness to donate will be higher.

3. Platform co-builder economy

Here we need to mention the noun DAO. DAO is the abbreviation of Decentralized Autonomous Organization, which is also called a decentralized autonomous organization. It is a Distributed Autonomous Company (DAC); it has a common goal or consensus and clear core values. Its democratic voting mechanism determines the direction and operation of the organization. The original development direction of the platform was mostly based on a centralized approach to decision-making, while the DAO organization is more democratic, and all model decisions and conclusions are defined by the organizers' voting results. When your suggestions are passed and generate benefits, you will also receive rewards, and the organization members who participated in the voting will also receive corresponding rewards.

How to become a member of the DAO organization of a project, you must have made a certain contribution in the early stage, such as an early investor, or a contributor of certain professional skills, etc. The organizational basis of DAO is an immutable and revocable smart contract submitted to the public ledger of the blockchain, rather than the traditional "Articles of Association." Blockchain technology ensures that DAO members have complete accessibility, complete transparency and exit rights (through forks)

In fact, the world of web3.0 still depends on business innovation and A series of scenes. And through the underlying technology blockchain, token, IPFS distributed storage protocol and other technologies, it will change the economic model of the existing web2.0 era platform and platform participants.

IV Who is Liu Qingyan

Is this friend right? Is it Liu Qingyun you want to ask?

VI What blockchain technology application and development platforms are currently available in China

The so-called blockchain technology, referred to as BT (Blockchain technology), is also known as Distributed ledger technology is an Internet database technology that is characterized by decentralization, openness and transparency, allowing everyone to participate in database records.