区块链方面的网络销售有哪些,区块链方面的网络销售行业
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❶ What are the commonly used methods to promote blockchain
In fact, there are quite a few. This mainly depends on whether you are promoting a blockchain project or a blockchain application. Exchange. Different entities have different promotion methods.
Conventional promotion methods include the following:
1. Filling in basic information on the Internet, information coverage
That is, various post bars, knowing various coverages, and letting others search for what you have;
br />2. Website SEO optimization
Enable your website to be included and recognized by the Internet, and continuously optimize and increase its weight;
3. Community formation
Set up your own community and continuously Expand the size of the community to increase your influence;
4. High PR
Go to some news sources for endorsement;
5. Professional community promotion
It is relatively rare now. Only blockchain communities such as Babbitt, Biyuan Community, and Lobbying Community are doing well and can publish more articles.
❷ What are the advantages of blockchain + e-commerce?
Today’s e-commerce platform applications rely on centralized servers. If a server cluster goes down, the entire platform stops functioning. In the decentralized blockchain + e-commerce platform, business services and storage space can all be provided by community members, which allows network services to continue to operate as long as some network nodes are still running. If you need to know more about the industry dynamics of the blockchain + e-commerce platform, you can pay attention to Fangwei, and share a lot of useful information.
❸ How to apply blockchain technology in the e-commerce field
There is already such an application in the world, called gojoy. The prospect is very optimistic, and consumption is the mining mode. Stimulate consumers to go shopping in this mall. Consumption is investment. Anyway, you will buy wherever you buy. There are also digital assets that can be mined here. The digital assets mined have room for appreciation and can be held or exchanged for money. I only learned about this after listening to the Blockchain Business Revolution on Qianchao. There is a lot of related content in it!
❹ What are the applications of blockchain in the industry
Take the tourism industry as an example. Blockchain applications are mainly concentrated in travel, travel community reviews, digital identity management, credit consumption management, Tracking pilots' professional certificates and qualifications, hotel and airline loyalty programs, reservation management, and consumer points management are several application areas. In addition, with the development of blockchain, many related top domain names have been registered, which has had a relatively large impact on the domain name industry. In addition, blockchain also has applications in finance, games, entertainment and other fields.
❺ Is the sales of blockchain companies reliable?
If the company is formal, then it is reliable. In fact, many times it is your own mentality that is the problem. Once you see it away, you can accept it. There is no problem with blockchain companies. As long as it is not illegal, I think it is OK. But it mainly depends on whether you are interested, but if the conditions and development space given by the blockchain companyIf they are all good, I think I can give them a try. In fact, blockchain is still developing well, and many large companies are engaged in blockchain. Blockchain is defined as an innovative application model of distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and other computer technologies in the Internet era. From a technical perspective, blockchain is a typical distributed system.
Originally, every job change means unknowns. Sometimes when we stay in a position for a long time, it is easy to think that we know enough, but in fact, all you know is what you are exposed to. If you think about it, society is developing so fast and new things are emerging one after another. It is impossible for us to know everything we encounter. But one thing we can be sure of is that we are always learning new things. In other words, we are always growing up.
If the company is willing to give you the opportunity to get to know, explore, and grow, then I think no matter what industry you are in, such a company is worthy of you giving it a try and giving yourself a chance. It also gives the company a chance.
Finally, I want to say to you: Come on, I hope everything goes well for you.
❻ In the new retail era, how to use blockchain technology to create better customer marketing relationships
Author | Campbell R . Harvey
Source | Shiji Business Review (ID: efuture555)
In the marketing and advertising industry, blockchain technology has more important application significance, but, "CMO" However, the survey data shows that only 8% of companies believe that blockchain technology plays a moderate or important role in marketing.
Although the blockchain concept has received a lot of hype, the obvious result is that blockchain technology is not well understood. Such "conceptual hype + lack of in-depth understanding" has caused certain obstacles to the in-depth application of blockchain technology, causing marketers to adopt a "hesitant and wait-and-see" attitude towards this technology.
Blockchain technology has the characteristics of transparency, stability and security, which makes this technology widely used in supply chain management (SCM, SupplierChainManagement), smart contracts (Smart Contracts), and financial reporting (Financial Reporting). It has reliable and trustworthy advantages in information management such as IoT (Internet of Things), private medical treatment, and even power grids. At the same time, the data transfer model of blockchain technology greatly reduces transaction costs, achieves verification and effective exchange of ownership, and opens the door to real-time micropayments. This information exchange model reduces payment friction, some intermediaries and intermediate links that make a living disappear, and it becomes possible for consumers to own and control personal information. aboveAll these allow us to see the disruptive potential of blockchain technology in information management, transactions, marketing and other fields.
Today, financial transactions have considerable transaction costs. Retailers need to pay a 3% payment processing fee to credit card companies (Translator's Note: 3% is the US processing fee standard), and payment processing fees at gas stations are even higher. Sellers who open stores on eBay and Shopify need to bear payment and transaction fees, transaction fees for paying with PayPal, etc. All of these fees add to the cost of goods and are often passed on to consumers. Therefore, with the widespread use of credit cards and debit cards, many merchants have set consumption limits to avoid loss of profits caused by excessive fees.
Blockchain technology will significantly reduce financial transaction costs, even approaching "zero transaction costs." Even small transactions will enjoy this profit. In the financial field, financial giants such as Mastercard and Visa are already using blockchain technology to handle local currency remittance business. The entire process is safe and transparent, which brings more choices and benefits to merchants. Cost comparison opportunities instead of relying solely on credit card transactions.
In the field of marketing and advertising, blockchain technology also has a profound impact. Currently, marketers are already using shared information purchased from third-party social media (such as Facebook) to obtain customer marketing data. This move undoubtedly illustrates the marketing value of data and also points to the trend and potential of digital marketing.
However, using blockchain technology, merchants can use micropayments to incentivize consumers to share personal information without the need for intermediary merchants. For example:
A grocery chain can pay consumers $1 for installing their APP;
If consumers agree to enable location tracking, they can get another $1 Rewards;
If consumers open the APP "1 time per day" and spend at least 1 minute on it, retailers can pay them a few cents or store points to reward customers for their loyalty. Spend.
During this period, merchants will push promotions and special offers to consumers.
In fact, consumer customization opens up some legitimate marketing mechanisms, such as providing personalized marketing or prices. This is one of the main values of consumers voluntarily providing various data. This method of marketing estimation derived from real consumer data will not only reduce the risk of fraud caused by anonymous promotions, but also reduce the various risks of promoting APPs due to incomplete and inaccurate consumer information. Application troubles.
The same method as the above method of promoting the use of APP can also be used for "smart contract" (a virtual agreement, due toSupported by blockchain technology, there is no need for a middleman to confirm, audit and verify identity) marketing. Based on the support of blockchain technology, consumers will activate this "smart contract" when they subscribe to emails or bookmark registration reward programs. After that, whenever consumers interact with emails or advertisements, small incentives will be automatically saved. into consumers’ wallets. This brings us to our next topic.
A similar model can be used in the website promotion advertising business, that is, motivating consumers through compensation to drive page views for each advertising page.
In 2016, a study released by HubSpot showed that most Internet users do not like pop-up advertising windows and mobile window ads, believing that online advertising seriously interferes with vision and has certain intrusive and damaging negative effects. For this reason, more and more users are installing ad blocking tools. This widespread trend of distaste has had significant punitive consequences for the advertising industry. It is estimated that ad blocking will cost publishers a whopping $35 billion in lost revenue by 2020.
With the support of blockchain technology, marketers can rethink their advertising, marketing promotion and revenue models, that is, consumers who pay attention to marketing and advertising can directly pay them "small incentives" "Of course, this method will also get rid of the middle layer of advertising distribution, Google or Facebook.
It is believed that the “duopoly” of Google or Facebook in the Internet and digital advertising will soon be threatened by the application of blockchain technology. Although keyword-based search will not completely disappear, its advantages will no longer exist. Ultimately, individuals will take control of their own private online profiles and manage their own social networks.
With the help of blockchain technology, companies can bypass some of the current social media “giants” by interacting directly with consumers and share the rewards of browsing ads with consumers. In 2016, Google reportedly generated an average of $73 in revenue per active user through advertising. Of course, $73 is just the average return for more than 1 billion active users, and we can reasonably estimate that the revenue Google brings to some highly valued people will be far more than $1,000. Just imagine, when companies use blockchain technology to implement "voluntary browsing advertising" and deliver effective product consumption value to consumers, how great the marketing effect will be?
With the help of blockchain technology, advertising delivery and the degree of consumer participation can also be confirmed to avoid excessive advertising and the abuse of email advertising. Because excessive advertising and flooding of email ads will not only make consumers bored and lose motivation to purchase, but will also aggravate consumers and create disgust, thereby blocking and blocking advertising. For example, consumers have already purchasedIf you buy this product, you will no longer be willing to receive any advertisements from this company.
Blockchain technology can also be used to verify the source of marketing information. Micropayments will effectively destroy large-scale phishing spam emails, weaken the interference of ineffective marketing on people, and purify the Email environment.
Approximately 135 billion spam emails are sent to users every day, accounting for 48% of all emails sent. With only one reply for every 12.5 million emails sent that are considered "junk," the waste and disruption are staggering.
Using blockchain technology, as long as the recipient is paid a small marketing fee, spam can be filtered or blocked through these small marketing costs. With the help of these marketing costs, companies can help identify the target emails. Marketing or trading to consumer groups with independent wishes.
A similar situation is that on the Internet, every time a user clicks on a link, a small micropayment transaction may be generated. In most cases, users only need to pay a small fee, for example, it only costs one cent to read a news article. This kind of micropayment will be a powerful weapon in defeating "denial of service attacks". (Translator's Note: Denial of service attacks, referred to as Dos attack. Dos attack is a type of network attack. This attack has always been a problem that cannot be reasonably solved. For example, an attacker recruits a robot to attack a website, Sending millions of requests causes the website to crash due to full cache, slow response or even outage).
Blockchain technology can also prevent robots from setting up false media accounts, sending a large amount of false information to users, and stealing the online advertising revenue of big brands. Online authenticity is indeed baked into blockchain technology.
Keybase.io is a company dedicated to solving the problem of social media fraud, using blockchain technology to allow individuals to prove that they are the legitimate owners of various social media accounts. This makes marketing impact easier to track and marketing spend easier to demonstrate, both of which represent major breakthroughs for the marketing industry.
As of 2016, fraudulent or deceptive display advertising resulted in a loss of $7.6 billion, and this loss accounted for 56% of total display advertising revenue. In the next few years, this number is expected to increase. will rise to $10.9 billion.
Using blockchain technology to track advertising display activities, marketing organizations can monitor the execution of the entire automated advertising campaign to ensure that marketing support is used to promote return on investment (ROI), and can directly quantify and analyze marketing The input and output of activities generated by each user and each email.
By associating small marketing behaviors with micropayments, blockchain technology solves these attribution problems that have plagued marketers in industry operations and management for decades.
In addition, ordinary people who create popular new media content, such as some highly sought-after viral videos or social posts, can receive "rewards" every time they are clicked , this will all be attributed to "blockchain technology". But the current situation is that unless their work is published on a subscription-based online platform or channel, they are not paid a penny.
In all these blockchain application scenarios, content creators have the right to create and manage their own successful works.
Coupit is both a cryptocurrency (Coupit Coin) platform and an open market where businesses and individuals can sell their products and services. The difference is that Coupit is an e-commerce platform powered by blockchain technology, and Coupit is preparing to maximize the use of blockchain technology to improve the impact of its marketing content.
Based on the support of blockchain technology, the company's marketers can intervene in the development process of consumer loyalty programs and group buying alliance programs. Consumers can exchange their own rewards and offers with each other, and marketers can easily differentiate between dormant and loyal customers. This visible, transparent, and easy-to-operate means helps marketers create personalized marketing prices and promotions for customers, thereby expanding their marketing effectiveness.
Even if aggregator analysis or intermediary analysis is necessary, micropayments will allow businesses to bypass ad blocking tools, and individuals will have control over the amount of personal information they share and will directly receive ad views. With the rewards coming, many privacy issues will also be completely solved due to legal protection.
Take the Brave browser as an example. This new web browser developed by Brendan Eich, co-founder of the Mozailla project and creator of the JavaScript language, in addition to providing a new level of privacy and security protection, Brave enables a blockchain system designed to transform the relationship between users, advertisers and content creators. Its “Basic Attention Tokens” (BATs) are tokens for a blockchain-based advertising platform. The project aims to eliminate third-party advertising transactions, protect user privacy, reduce advertising fraud, and share content with users. Revenue to reward users' attention to improve online advertising. _ Translator's Note) will allow publishers and advertisers to monetize value-added services to gain part of the growth associated with the advertising business, 73% of which is driven by Facebook and Google dominates.
As blockchain becomes mainstream, all intermediaries will need to adapt their business models. The decision-making chain changes structurally:
ConsumerIndividuals will have greater control over how they share their private information;
Consumers will decide how they spend time interacting with advertisers;
Spam and phishing scams blocked , from a cost perspective, the more spam emails are sent, the less sustainable their business will be.
From an enterprise perspective, this may mean a higher level of control over the traffic quality of all marketing promotions, as well as a better understanding of consumer behavior based on data management.
On the other hand, ads cannot be served without a transactional fee being paid to each affected individual. Consumers will also be motivated to post real and accurate social information online, such as describing content of interest, etc., and they will also pay for it. Instead of paying marketing fees to social media middlemen, marketers will pay directly to the end consumer. When the target consumers are high-value customers, the incentive mechanism will also increase, and the marketing will directly hit the bull's-eye.
Blockchain technology has great potential in reshaping social trust, making social trust more powerful, increasing visibility, connecting multiple resources, and rewarding individuals for their contribution to transactions. Marketing activities and the advertising industry have will be fundamentally affected by these changes. Not only for the company's top marketing leaders (CMO, chief marketing officer), but also for decision-makers such as corporate strategic planning, finance, and technology decisions, pushing them to design and implement blockchain as a priority business matter. From an operational perspective, companies may establish new high-level trust models with consumers and ultimately connect consumers with products through credible marketing campaigns.
Marketing managers and technology managers are likely to use blockchain technology to reshape corporate customer relationships. Early introduction of this far-reaching technology will help companies seize market opportunities and benefit from this technology. Benefit in advance from technologies that will be widely used in the future.
About the original author:
Campbell R. Harvey is currently Professor of Finance and J. Paul Sticht Professor of International Business at the Fuqua School of Business, Duke University. He served as the 2016 U.S. President of the American Finance Association. Professor Harvey is an investment strategy advisor to Man Group, PLC, and a partner and senior advisor to Research Affiliates, LLC. For the past 5 years, he has taught blockchain courses at Duke University: Innovation and Crypto ventures.
Christine Moorman is T. Austin Finch, Duke University Fuqua School of Businesssity’s Fuqua School of Business) is a senior professor of business administration and editor-in-chief of the Journal of Marketing.
Marc Toledo, a senior associate focusing on blockchain and digital transformation at PwC, graduated from Duke University with an MBA and worked at the World Bank and Apple During this period, he led large-scale projects related to cybersecurity, machine learning, and artificial intelligence.
❼ How does blockchain help new retail sales links?
The ecology of the smart cloud rental chain is active enough. It even allows people who have the same consensus but are far apart to form and maintain a community together. Consensus means common pursuit and common preferences.�
After grasping this point of consumers, it will be more conducive for merchants to create consumption scenarios, cultivate consumers' minds, and facilitate transactions in a timely manner.
❽ Blockchain public account, how to conduct blockchain marketing
Nowadays, blockchain is extremely popular and its development prospects are good. In terms of marketing and promotion, you can also look to the outer circle. They have marketing and promotion plans for blockchain projects, and they have a lot of popular blockchain media resources, so they meet the needs of promoting high-end blockchain products.
❾ Bitcherry BCHC proposed "Blockchain 4.0" to promote the application practice of blockchain and e-commerce industry
With the continuous development of blockchain technology, it seems that many industries want to It has something to do with the blockchain, and there is a popular saying in the world: "Those who get the blockchain will win the world." So is this blockchain really as amazing as everyone says? How will blockchain finally be implemented? Today, let’s first talk to you about the application practice of blockchain in the field of “e-commerce”.
First, let’s briefly review what is e-commerce? E-commerce was born in the 1990s. It is a business activity that uses information network technology as a means and commodity exchange as the center and side. We call e-commerce "EC" for short. Many people think it is the ultimate major commercial use of the Internet, so they call it an epoch-making symbol.
According to data from US market research company Forrester, by the end of 2018, China’s e-commerce market is expected to reach US$1.1 trillion, becoming the world’s first trillion-dollar e-commerce market. The report points out that by 2022, China's e-commerce market will reach US$1.8 trillion, far exceeding the United States and Japan.
With the expansion of e-commerce, it has also greatly promoted the development of logistics, customer service and other industries. But at the same time, it also brings many problems. According to big data from the e-commerce consumer dispute mediation platform, in the first half of 2018,The number of complaints handled increased by 66.93% year-on-year, and the growth rate was much higher than in previous years.
In order to solve the pain points of e-commerce in aspects such as counterfeit goods, logistics, integrity, and supervision, major companies and platforms are also showing off their skills and tricks. The most eye-catching one is our protagonist: blockchain. So how does it solve these problems?
First, supervise the production process of goods.
Second, trace and track the transportation of goods.
Third, guarantee product sales and after-sales service.
Fourth, protect user privacy.
The distributed e-commerce platform Bitcherry BCHC solves the platform trust crisis
Bitcherry BCHC is the world’s first distributed e-commerce platform. It is based on blockchain technology and is committed to To create a super ecology covering all aspects of clothing, food, housing and transportation. In the community ecology, all participants, such as users, merchants, super nodes, operating nodes, etc., use the token system for everyone's participation and economic sharing to open up the online and offline O2O e-commerce system, making the entire ecology healthy and autonomous. , develop healthily.
It is understood that the distributed e-commerce network has multiple payment methods, distributed sharing mechanisms, behavioral token incentives, distributed open platforms, multi-industry and multi-community access, and operating nodes around the world. , decentralized distributed business organizations, community self-propagation and ripples and other characteristics.
At present, consumer information is leaked, everyone has become a "digital labor", merchant profits are reduced, customer acquisition costs are increasing day by day, supply chain supervision is lacking, and product quality problems occur repeatedly, which is the problem for most centralized e-commerce companies. main pain points. Different from the centralized model of traditional e-commerce platforms, the underlying technology of distributed e-commerce platforms is a distributed accounting method that allows transaction data, dissemination, purchase, circulation and other behavioral data to be uploaded to the chain, making it open, transparent and non-tamperable. In distributed e-commerce based on blockchain technology, industry issues such as product traceability, logistics supervision, user evaluation and community incentives are all well-founded and well-founded. It returns data, traffic and value to the parties involved in the transaction, effectively solving the various shortcomings of centralized platforms.
To promote the implementation of blockchain in actual business scenarios, Bitcherry BCHC proposed "Blockchain 4.0"
According to the reporter's investigation, Bitcherry BCHC will adopt a two-stage implementation of "Blockchain 4.0" 4.0” target. Providing a public chain with high TPS and compatible with Ethereum smart contracts is the first phase of Bitcherry BCHC's measures to ensure the safe and efficient circulation of digital assets in the e-commerce ecosystem. In the second phase, Bitcherry BCHC willProvide a large public chain environment that supports the e-commerce ecology - an e-commerce vertical blockchain network platform, allowing e-commerce operators to quickly realize digital operation transformation in the digital economy era and achieve mutual diversion in the e-commerce ecology. In addition, the reporter learned that the large public chain environment will also provide a governance structure, including a smart contract-based complaint mechanism, reputation scoring, arbitration mechanism, etc., to prevent fraud and damage to the interests of consumers and digital asset investors, and ensure the e-commerce ecosystem compliance and healthy development.
In terms of technology, the Bitcherry BCHC public chain will combine blockchain and DAG technology to provide a chain network system, and the main chain will provide guarantee for the security of the entire system. Use signature algorithm, distributed storage, data operation, consensus mechanism, message diffusion and other technologies to optimize the distributed e-commerce network architecture, and use a decentralized and non-tamperable structure to allow all participating entities in the Bitcherry BCHC ecosystem to establish a trust mechanism to achieve Second-level fast transaction verification by all parties is the main technical feature of the Bitcherry BCHC project.
