36氪 区块链,360区块链技术

1. Where to find more authoritative and high-quality industry analysis reports

You can log in to iiMedia Report Center (report.iimedia.cn), which is a world-renowned new economy The new economic industry data report publishing platform under iiMedia Consulting, an industry third-party data mining and analysis organization, currently has more than 20,000 cutting-edge analysis reports, and high-definition versions are available for download. The report library industry covers artificial intelligence, new retail, e-commerce, education, video, biology, medical care, music, travel, real estate, marketing, entertainment, media, finance, environmental protection and public governance.

The website updates reports basically every week, and most reports can be downloaded in high-definition version for free.

2. What is 36kr

36kr, which was launched on Xiongsui Line in December 2010, is a news website that provides Chenkai domestic and foreign Internet entrepreneurial information. ; 36tree, launched in August 2011, is an investment and financing community that gathers a group of investors who have passed real-name verification and entrepreneurial projects who hope to obtain financing. Entrepreneurs use the template provided by 36tree to submit project introductions, and investors can freely browse the list of entrepreneurial projects and obtain contact information for projects of interest.

3. Where can I learn knowledge about blockchain?

Recently, OKEX and Sina Finance jointly released a popular science video about the introduction of blockchain. Before that, 36 The Krypton website also has videos related to blockchain knowledge, made by Huobi.
With the strong rise of digital cryptocurrencies represented by Bitcoin, emerging blockchain technology has gradually become a hot research topic in academia and industry. The characteristics of blockchain technology such as decentralized credit, non-tamperability and programmability make it have broad application prospects in digital cryptocurrency, financial and social systems. Blockchain-related domain names such as .top have also been registered under the blockchain wave, and related applications can be seen on many trading platforms.
Blockchain technology has three obvious characteristics: publicity, security and uniqueness.
Publicity mainly means that the information stored in the blockchain is completely open to all participants. This is mainly determined by the blockchain point-to-point network storage method. In the blockchain network, each node can store a copy of the blockchain, and the uniqueness of the blockchain can ensure that this copy is consistent between different nodes. exactly the same.
Security mainly means that the information stored in the blockchain block is saved after being processed by digital encryption technology. Only the holder of the private key can decrypt the information to obtain the real information. Other members can only see and verify the integrity and uniqueness of the information, but cannot see the real information.
The uniqueness feature is mainly due to the fact that once the information on the blockchain cannot be tampered with, it is unique. Of course, the uniqueness mentioned here also includes uniqueness in space, that is, all nodes have only one version of the same information, and also includes uniqueness in time, that is, history.Data cannot be changed. This uniqueness also refers to the characteristic that the blockchain maintains only one main chain during its operation. Once other chains appear, there will be a fork. The emergence of forks will cause the blockchain to appear in two different spatial dimensions. Of course, solving this problem requires setting reasonable consensus rules to avoid it. When the blockchain concept was hot, many related top domain names were registered and used as blockchain platforms.

4. Does anyone know which blockchain media information platform is more reliable?

There are many, there are 1,960 information-type blockchain networks in China and 90,000 overseas. There are many. In China, if you directly access "Blockchain Network", you can see a large number of information blockchain websites such as "Blockchain XX Network".

5. 36Kr Exclusive Interview｜Silicon Valley Senior Investor: Web3 is not equal to blockchain, and has nothing to do with “coin”

Different The role of technology in the Web3.0 landscape | Image source: Draper Dragon

"User autonomy is the core of web3, decentralization is not"

36 Krypton: Now people talk about it Web3 must mention "decentralization", and "decentralization" has become an ultimate goal.

Wang Yuehua: That is a misunderstanding. Web3 can be partially centralized and does not necessarily have to be "decentralized".

The core of Web3 should be "user autonomy". Because the basis of web3 is "decentralized" data. The source of data must be decentralized. The so-called "decentralization" means that the data is authorized and managed by the user himself, that is, user autonomy.

If "centralized" services want to achieve "user autonomy", the difficulty lies not in technology, but in how to make users trust you and that you will listen to them? This is hard to convince users to believe.

But if you are decentralized on a technical level, you have essentially met the requirements and there is no need to persuade. Obviously, "decentralization" is the most convenient path to achieve "user autonomy". Everyone chooses a path to take.

36Kr: Can “user autonomy” be achieved in China?

Wang Yuehua: Complete "user autonomy" is unlikely. But there is a question of degree, such as whether to achieve 1% user autonomy or 99% user autonomy.

It depends on the government department. Data rights involve many dimensions, such as dividend rights, operating rights, management rights, etc., and can be divided into hundreds of categories. If any of them involve national security or organizational privacy, users will not be allowed to use them.

36Kr: Since web3 does not necessarily need to be “decentralized”, how to understand the relationship between web3 and web2?

Wang Yuehua: In the Web1 era, the Internet was not centralized because the infrastructure at that timeThe infrastructure is underdeveloped (for example, there is no cloud computing), so it cannot be "centralized" and it is impossible to form a large-scale monopoly.

In order to pursue efficiency and reduce costs, the Web2 platform has become centralized. Web2 is nothing more than "centralizing" user accounts and user data. Now that Web3 technology is complete, centralization can be broken again. Web2 companies can return data rights to users and continue to maintain the original business model, which is no problem.

From Web2 to Web3, it is transition and iteration, they are not separated. There are many projects in the United States from Web2 to Web3, which may not be of much concern in China.

36Kr: "Function protocolization" is often mentioned in Web3. How to understand its commercial value?

Wang Yuehua: Web3.0's layered architecture based on "functions" means a large number of new business opportunities.

The economic dividends originally attributed to a certain Internet company will be redistributed according to the functional combination. It is no longer possible for various protocols to obtain greater economic benefits through the monopoly of certain resources, especially the monopoly of data resources. Instead, only through the improvement and optimization of functions can they reflect their own value and achieve greater benefits. This means more fairness and openness.

More protocols with different attributes and rich functions will have the opportunity to enter the service chain and participate in benefit distribution. It’s a huge opportunity for entrepreneurial teams.

In addition, a very sophisticated incentive system can be established based on smart contracts. This incentive system will directly motivate all teams and individuals who have joined or want to join the web3.0 ecosystem.

(Editor's note: A smart contract is equivalent to coding an agreement and putting it on the Internet for execution. The agreement can include rules such as application gameplay, equity allocation, buyback terms, etc.)

DAO is not suitable for all types of work

36Kr: DAO still seems to be unable to get rid of the problem that the organization is made by a few people making decisions?

Wang Yuehua: DAO is not suitable for all types of work, nor is it suitable for all business models. It's efficient in some situations and inefficient in others, depending on what you're using it to achieve.

The DAO model is more suitable for work collaboration. Many so-called associations in the United States, such as electronics associations, industrial associations, etc., have long used the DAO model to operate, but they are not called DAOs and do not use smart contracts.

36Kr: What is the ideal DAO?

Wang Yuehua: The core logic of DAO is that everyone is for me and I am for everyone. Its functions and properties can be implemented through the deployment of smart contracts and change with organizational goals. The smart contracts are like stacking Lego blocks. The members of the DAO are added one by one according to the rules. The rights of each member are based on contribution, credit rating, participationdegrees and so on to establish different dimensions.

36 Krypton: It is the people who make up the community, and profits are what the company pursues. Therefore, DAO can never make big money, but its incubation team can. Do you agree?

Wang Yuehua: DAO is an operating mechanism, not a profit-seeking organization. Appropriately speaking, DAO can be used as a tool and a platform.

The Web3 industry is being reshuffled

36Kr: In the past year, Web3 has experienced a boom and entered a bear market. What changes have occurred in the portraits of entrepreneurs you have come into contact with?

Wang Yuehua: Most of the entrepreneurs I contacted in the first half of the year were crypto native. In the second half of the year, many entrepreneurs came from the traditional Internet, such as Ant, Tencent, Alibaba, and the Internet. This is a big change.

Crypto native people prefer to capture users in the currency circle. Their methods of building communities and fans are relatively grassroots and not very systematic. Entrepreneurs who have transitioned from Web2 have relatively stable thinking, whether they are dealing with traffic or product design.

36Kr: Over the past year, NFT transaction volume has been declining. Has NFT bid farewell to the era of sky-high prices?

Wang Yuehua: It must be a complete farewell. For a long time, the mentioned NFTs basically belong to PFP (avatar, picture category). The value of PFP is relatively small, and the value can be amplified only by functionality.

NFT should have three attributes: asset, collection, and functionality. PFP projects basically only have asset properties. They only seek recognition from a group to support their value, and their asset properties are pushed up.

The biggest market for NFT in the future is functional. It must be functional and useful. The point is to be useful.

36Kr: After the current crypto bear market, which projects do you think will be shuffled away and which projects will remain?

Wang Yuehua: It is easier for companies in the protocol field to stay, while those in the application field will be shuffled.

Because of the application type, their traffic is originally the traffic of the currency circle. If the market is bearish, these traffic will also disappear.

On the contrary, companies with traffic in Web2 have opportunities because they have advantages in capital and traffic. For example, they can direct traffic to Web3. There are some Web2 projects in the United States that have been transferred to Web3 very quickly because they carry their original traffic.

36Kr: Will the future development space of cryptocurrency become smaller and smaller?

Wang Yuehua: No, it will only be better. Some central banks have issued digital currencies, which may not necessarily be called cryptocurrencies, but they are of the same type and belong to digital currencies, and their volume will become larger and larger. Once regulation keeps up with the development of cryptocurrencies or digital assets, governments will encourage its development.

36Kr: Why encryption must be the future? What is the reason you believe in most? Apart from the financing function, tokens seem to be of little use to the Web3 team?

Wang Yuehua: Encryption is fundamentally interpreted as a privacy protection. Privacy protection is a basic need because without privacy there is no freedom and that is definitely the future. The role of Token is actually to open up the possibility of another business model or even business format. Something as simple as a certificate, a badge, or an asset can be run in the form of a Token.

6. Where to find analysis and research reports for various industries

Information collection channels: Common channels include company official websites, consulting company official websites, securities firm research, databases, WeChat, and Zhihu , search engines, web crawlers, etc. So under what circumstances should we use which channel? Introduced one by one below.

Company official website: Generally speaking, the company's official website contains a lot of information, such as company introduction, product introduction, company annual report, prospectus, etc. The reliability of these information is usually relatively good. The annual report of a listed company will analyze the company's business sales, profit drivers, etc. in the business analysis content. Therefore, when you want to know the business development of a listed company, the annual report is a good choice. The annual reports of listed companies can be obtained from the stock exchange, the company's official website, Juchao, Snowball and other channels.

Consulting companies: Consulting company reports can usually help us know non-public information, because consulting companies usually have their own methodologies to conduct their own qualitative analysis of the market, market research, etc., so they have insights into consumers. To study and judge industry trends, we usually look to reports from consulting companies, but there is also a problem with data that is often difficult to unify. Consulting companies on the market are usually divided into market research consulting companies and management consulting companies, with the former generally serving the latter. Market research consulting companies such as iResearch, Nielsen, and Ipsos usually provide their own insights in consumer research, industry analysis, etc., but they do not provide strategic decisions for corporate development. The research results of such consulting companies are often available for free download on their company official websites and can be used as a source of research data for our industry. Management consulting companies will hire market research consulting companies to provide specialized research and analysis when necessary, and the management consulting companies will give specific strategic suggestions to enterprises. Of course, companies like McKinsey, Bain, BCG, Roland Berger, etc. will also share their industry insights on their official websites. This information is an important source of information that helps us make industry development judgments and business model analysis.

Brokerage reports: Most of the research reports of brokerages are for listed companies and unlisted leading companies. Therefore, when you want to understand a certain industry in depth, you can consider looking for 10 in-depth analyzes and study them carefully. Even if you know something about the industry. The latest developments of listed companies and company strategic actions can be found in the research reports of securities firms. Industry data can also be found here, but you can alsoThere may be problems with inconsistent data reported by multiple securities firms. In this case, cross-validation is needed to select appropriate values. Here I recommend a website I commonly use for checking brokerage reports, Luobo Investment Research.

Professional database: Professional databases generally charge a fee, but the information is also complete. If you have the conditions, you can consider Wind and Huibo Intelligent Strategy Terminal. Of course, there are also free ones, most of which are government department websites. For example, the National Bureau of Statistics can check industry development data, population data, GDP data, etc. In addition, there are industry-related Ministry of Industry and Information Technology, finance-related China Securities Regulatory Commission, Banking Regulatory Commission, stock exchanges, People's Bank of China, import and export-related China Customs, patent-related national intellectual property websites, industrial and commercial information disclosure systems, and corporate equity checks. Check the structure of QiChaCha/TianYanCha, government official websites at all levels to check government policies, industry associations in various industries, and population status query from the Bureau of Health Statistics.

Search engines: Learn to use WeChat, Zhihu and other search channels. You can often get summaries and sharings from some people in the industry. This is also my favorite channel for obtaining information. Although it is fast to use the search engine directly, the authenticity of the information needs to be distinguished. It is suitable for fuzzy search when you don’t know where to start, and then trace back to the source. Adding pdf after the keyword, adding "" to the keyword, adding the website name, etc. will usually have unexpected results.

Using web crawlers requires a certain technical foundation. Regarding information search channels, please read my previous answer.

Channel judgment: You will find that it is easy for us to obtain information from listed companies and mature industries through annual reports, brokerage reports, prospectuses, regulatory agencies, and professional databases, but how do we obtain information from some small businesses and emerging industries? Where is the information? The answer is expert interviews, public news, consulting firms, and consumer research. As mentioned before, consulting company reports often have inconsistent data standards. At this time, multiple data sources are needed for verification. Based on the assumptions made by the consulting company, whether the time is up-to-date, the logic of data derivation, channel sources, etc., you can comprehensively judge what you should do. Data taken.

Obtain information through non-public channels: For a lot of information, you may not be able to obtain it through public channels. At this time, questionnaire surveys, cold calls, expert interviews, and focus groups can be used for brainstorming. Methods such as storms and field surveys have become channels for consulting companies to obtain non-public information. Of course, each method has its own advantages and limitations, which I will analyze one by one below.

Expert interviews: It is expensive, but highly efficient. It allows you to gain an in-depth understanding of non-public information, such as the competitive landscape of the industry, future industry development trends, the key success factors of the industry, and the core competitiveness of the company. wait. At this time, industry interviews should pay attention to time control, usually between half and one hour. Usually we can use expert database companies such as Kaisheng and Sanqiao to help us introduce experts. For the purpose of the interview, it is most appropriate to look for experts who have just resigned. After all, the experts who are still working have some concerns. Be prepared to ask in advanceThere are usually about 10 questions, and the important questions are placed at the front. The purpose is to test the professionalism of the experts to determine whether to continue the interview, which can reduce costs and improve efficiency. During the whole process, you should pay attention to the rhythm, guide the experts to the questions you want to know, and record the information well. When it comes to privacy issues, you need to learn to consider them from an expert's perspective. For example, if you ask directly what is the core competitiveness of your company? It often embarrasses experts. Let’s change the question. For example, if you were to run a business similar to yours, what do you think is most important? This often reduces the mental burden on the expert. As for data-based questions, be careful not to ask a large number of key data indicators in one go. It is often difficult for people to answer in one go. Remember to decompose the problem, a complex problem into multiple problems, proceed layer by layer, and finally summarize and confirm with the other party.

Cold calling: time-consuming and labor-intensive, but you can also get information from expert interviews. Because you are calling a stranger, you need to make reasonable identity assumptions and psychological construction. At the same time, cross-verification of the information obtained is required to ensure that the person being visited does not answer randomly. The number of questions prepared should be no more than 5, if you want to know more than one question. You can visit again every few days. When meeting the front desk, you should use a short and direct tone, provide the company's employee names, etc. to increase trust. Learn to think from the other person's perspective. What benefits will this call bring to the other person?

Questionnaire research: generally includes clarifying the purpose, designing questionnaires, distributing, recycling and analyzing the questionnaires. First of all, let us clarify the purpose of this questionnaire survey, the objects of the survey, and the information that needs to be collected. Regarding the design of the questionnaire, important questions should be placed first, because people are often the most energetic at the beginning. Therefore, in order to ensure quality, the time spent on the questionnaire should not exceed 20 minutes. At the same time, similar questions should be set in different questions for cross-fertilization. verify. Generally speaking, survey questionnaires should be designed and released on a small scale first to look for problems, such as whether the way of asking questions is inappropriate, whether there are ambiguities, and whether there are any imperfections? For example, there is no need to use words with different understandings like occasionally or almost never. The options should be independent of each other and completely exhaustive. When encountering sensitive issues, find ways to eliminate the other party's concerns. For example, remind the other party that the results of the questionnaire will be kept strictly confidential and do not lead the other party to draw conclusions. Answers etc. After the modification is completed, large-scale delivery will be carried out, followed by collection and analysis.

Field research: When choosing a place for field research, you should consider the two dimensions of time and location. First of all, time should consider morning, noon and evening, weekends and working days. The location should be in the city center, suburbs, business districts, and residential areas. Survey samples should be selected so that they are more representative.

Focus group: The focus of the focus group is to allow each participant to fully express his or her opinions. How to do this? Of course, the best way is to let everyone clarify the purpose of this discussion and let participants prepare in advance, so as to avoid the initial cold start. It is best to introduce yourself before starting a group discussion. People are often willing to talk to people they are familiar with.people share their experiences. Since it is a brainstorming session, the design questions should not be yes or no questions, but should be able to arouse extensive discussion. The difficult questions should be placed in the middle, because the middle period is when everyone is most active. The role of the moderator is to remain neutral, clarify the topic, and ensure that everyone is on the right path. At the same time, don’t forget to record the content of the discussion.

7. Why is it called 36kr, and what is the specific meaning of 36kr

Reason: The name 36kr comes from the 36th element "krypton" in the periodic table [pronunciation: kè, meaning as "hermit"], the chemical symbol is Kr. The legendary Krypton is the hometown of Superman.

Meaning: It is China's leading new technology media, reporting on the latest Internet technology news and the most potential Internet startups.