区块链系统部产品运营岗位职责,区块链产品运营是做什么的

关键词：区块链系统部；产品运营；应用场景

区块链系统部是指基于区块链技术构建的软件系统，它可以提供一个安全、可靠的数据存储和管理环境，并能够实现数据的安全共享、审计和核查。区块链系统部是一个技术架构，它能够把区块链技术应用到实际的企业系统中，实现企业内部数据的安全共享和管理。

产品运营是指将区块链系统部软件产品推向市场，实现产品的有效运营和推广。产品运营的目的是通过有效的运营活动，将区块链系统部的产品推向市场，拓展更多的应用场景，让更多的用户能够使用到这种新技术，实现产品的发展和持续增长。

应用场景是指将区块链系统部的产品应用到实际的企业系统中，实现企业内部数据的安全共享和管理。区块链系统部的产品可以应用到众多的行业，比如金融、政府、医疗、法律等，它可以提供一个安全、可靠的数据存储和管理环境，并能够实现数据的安全共享、审计和核查。同时，它还可以实现去中心化的应用，让用户可以自主管理自己的数据，提高数据的安全性。

1. How to use blockchain in new retail

First, use blockchain technology to integrate the supply chain and blockchain storage systems of participants in the circulation of different commodities. connected. These include origins, manufacturers, distributors, retailers, brands and consumers. Make each participant's information viewable in the blockchain system.
Secondly, the operators of the blockchain alliance chain are roughly divided into the following categories: alliance chain, automation, visualization, data efficiency, cross-chain bridging. Each link has a complete set of operating mechanisms, and the data chain information has Comprehensiveness, automation, openness, efficiency, rationality and linkage.
This operation and management mechanism is more scientific and rational. Especially in the food industry, taking beef as an example, through the unique traceability code of the purchased beef, consumers can clearly understand the authenticity of the purchased beef and the full traceability information, which greatly enhances trust. At the same time, big data public opinion helps companies carry out smart marketing activities such as brand cultural promotion to maximize the benefits of companies and consumers.
Finally, based on the fact that the retail industry naturally has the remarkable characteristics of fragmented transaction data, diversified transaction nodes, and complicated transaction networks, the collection, storage, and integration of information on commodity production, circulation, and delivery are the end-to-end retail supply chain. The core proposition of management.
Hongqiao Technology uses blockchain to replace the paper model in the existing cross-border trade process. Through the integrity and correlation of trusted transaction data, it forms a closed-loop self-certification capability for data on the chain. Improve the document review speed and process operation efficiency in cross-border trade. Customs can directly manage the entire process of cross-border trade, review the transaction process in real time, and quickly and accurately analyze and control risks.

2. Is traffic promotion a blockchain operation?

Traffic promotion and blockchain operations are two different concepts.
Traffic promotion refers to using various means to increase the exposure of the website or product and the number of visits to the shooting town, in order to achieve the purpose of attracting more potential customers. This process requires advertising, SEO optimization, social media promotion, etc.
Blockchain operation refers to related activities in the field of blockchain, including but not limited to blockchain technology research, digital currency transactions, smart contract development, blockchain security, etc. It also includes the marketing and promotion of blockchain projects, but its main purpose is to promote and disseminate blockchain technology and applications.
Although traffic promotion, travel distribution and blockchain operations may sometimes overlap, they are two different concepts and need to be judged based on specific circumstances.

3. Do you really understand the blockchain operation that determines the life and death of the project?

01

Everyone knows that blockchain is now in the spotlight. It is still a very new industry now. In the blockchain ecosystem, one position you have to mention is operations. Whether you are a blockchain self-media, a blockchain project party or an exchange, as long as you are in the blockchain ecosystem, you should cultivateOne of the core competitiveness of Yangyang is operations. The 21st century is an era of attention economy. Just like the products placed in the middle of supermarket display shelves are more popular, you have to find a way to divert other people's attention to where you want them to look, and then you can gain traffic. That is money.

Generally speaking, operation is a basic skill that all professionals must learn. You are operating yourself all the time in the workplace, giving full play to your talents and skills. Then at the right time and place, externalize it through work reports or performance and other means to let others know, and then get promoted and get a salary increase. This whole process is actually operations, but you are operating yourself! Returning to the blockchain ecosystem, if you operate well, you can attract or even focus the attention of users or potential consumers to projects or communities or other places, and you will have greater influence. For example, for a blockchain project operation officer, attracting the attention of others means there is traffic, which means there is consensus, and the currency price of projects with consensus will rise, especially in a bear market. Stage, proper operation to attract as much attention as possible can even be a matter of life and death for a project. Having said so much, I think you should have a certain understanding of the status and importance of operations in the blockchain ecosystem. So, what is blockchain operation? Where should you start to quickly understand the profession of blockchain operations?

Because blockchain operation is still a very new position, it is somewhat different from operations in traditional fields. Therefore, in order to better understand blockchain operations, you first need to understand the relevant concepts of operations. . Here is the definition of operations by Zhang Liang, the author of "Operations from Scratch": "Everything that can promote products, promote user usage, and improve user awareness is operations." Maybe you think the word "everything" is too broad. , but operations are like this. As the saying goes, operations are like bricks, you can move them wherever they are needed. Operations is like a basket, everything can be put in it. From here you can see that the operation system is very large and contains a lot of work. The operation you need to understand now is actually a position that emerged with the development of the Internet. According to the core work of operation, it is generally divided into content operation, user operation and activity operation:

Activity operation includes activities Planning, tracking event progress and post-event publicity, including being responsible for the results of the publicity;

User operation is mainly about user growth and increasing user stickiness;

Content operation is to control content Quality, and the purpose of achieving sales or brand exposure or attracting fans through some content.

Operations is a position that is responsible for results. It overlaps with sales. In many cases, the indicator set by operations is to convert users, which is actually an indicator of how many products users buy. But the difference between it and sales is active and passive, one-to-many and one-to-one. operationsThe sales actions are relatively cold, just like flowers coming without saying a word, flowers (such as operating projects) have fragrance (value), and then the flowers (operators) are waiting there, and a group of butterflies (corresponding users or customers) ) comes by following the fragrance (value). Unlike sales, which requires proactive one-on-one sales to customers, it is more annoying. Therefore, the operation posture is passive and strives for conversion rate in a one-to-many situation.

Now that you should have a simple understanding of operations, let’s talk about blockchain operations.

02

Companies in the blockchain industry can be roughly divided into five categories: blockchain projects, exchanges, blockchain media, tool products and investments Blockchain project. Therefore, blockchain operations can actually be discussed separately for these types of companies. The operating practices of different types of companies are completely different. Due to the space limit of the article, we choose a main perspective-blockchain project to expand in detail. Why choose a blockchain project? Let’s talk about exchanges first. Although the number of exchanges may now be greater than that of blockchain projects, firstly, the entire industry revolves around blockchain projects. Secondly, if it is sales in the traditional field, some training on blockchain With the knowledge, you can slowly get started with the operation positions of the exchange. Let’s talk about the operation of tool products and blockchain products. The operation methods of media and tool products are actually not very different from Internet operations. It may be said that it requires a full understanding of some industry background knowledge, so it is not difficult to get started. It will be very big. In short, whether it is exchanges, blockchain media or tool products, they only serve blockchain projects, so the focus of operations here will be blockchain project operations as the main perspective.

In order to better understand the focus of blockchain project operations, here is a comparison between blockchain operations and Internet operations:

Operations must first have an operation object. The operating target of the Internet is very clear, which is Internet products. A product will have its own life cycle: start-up period, growth period, maturity period, decline period, and demise period. The start-up period is the stage of product design and trial and error. Operations at this stage may need to provide various data interfaces; the growth stage is the stage where operations play a core role. This stage has entered a period of rapid growth because the correct direction has been determined; the maturity stage , also called the stable period, during which revenue and user growth are relative; and finally enters the recession period, when the product begins to decline and die, possibly due to technological innovation or other reasons, and the time may vary.

The object of operation in the Internet operation process is often an Internet product, app, website, public account or small program. However, as far as current blockchain projects are concerned, most of them are in the conceptual stage. If compared with the Internet, they can only be regarded as being ahead of the start-up stage. Therefore, in the currency circle, the operation of most projects for a long time is just a concept.The core activity of the camp is PR storytelling. In order for you to better understand the operation of blockchain projects, let’s first understand the operation cycle of the following blockchain projects by analogy with the operation cycle of Internet products.

Internet products have operating targets, which often use the number of users as the operational indicator to divide each stage, while blockchain projects are often measured by currency prices as markers. Therefore, the operating goal is currency price. Theoretically, as the project develops, the currency price should increase at each stage. But there are two points to note here: ① This currency price is a currency price with a quantity, that is, it has a relatively large transaction volume, and this currency price is the real currency price; ② The currency price is phased, and sometimes Although the project is developing, the currency price may not increase.

Therefore, the focus of blockchain project operations so far can be simply divided into the following stages: ① Angel and cornerstone stage: This stage generally focuses on improving the white paper, forming an initial community and finding With the endorsement of strong investment institutions and investors, the investment price (currency price) is relatively low at this time; ② Private placement stage: Let the early fans who are ready to hold firmly to enter at a lower price. The price at this time will be higher than that of angels. The price is higher than that of the cornerstone stage; ③ The exchange stage: the project token can be traded and circulated, and can be quickly realized, which can also be understood as a real listing; ④ DApp or mainnet online stage: the real product will be launched after it is launched Close to the way the Internet operates. However, there are currently not many such projects. To make it easier to talk about it later, it is basically divided into three stages: fundraising, listing on the exchange, and DApp or mainnet online. Only when the DApp or mainnet is online will there be a specific product available for operation. After that, it will overlap with product operations in the traditional field. Now you already know what the key points of blockchain project operations are in these three stages, but after all, operations are the positions responsible for the results. How to do a good job in blockchain project operations? How should it be evaluated?

03

Currently, blockchain operations are in the early stages and the industry is immature. Therefore, there is a huge overlap between operations and marketing at this stage. Blockchain operates on concepts, but it not only pursues the exposure required for marketing, but also carries conversion rate indicators. For marketing, many people have seen it, and if the number of exposures meets the requirements, the task is basically completed, but for operations, the indicators will be much more detailed. If you can't figure out how many of these people have converted into your users, or how many quantifiable effects they have, then the operation will be unsuccessful!

The conversion in the operation of blockchain projects is to quantify how many people buy and hold your coins, but conversion is difficult to count because of the anonymity of the blockchain— —Isolation of addresses and names, so it is difficult for you to determine whether this is the result of your operation; not all transactions are on the chain, and may also be on the exchange, then youConversion data is hard to come by. But the conversion itself is very simple, just buy coins! The result of your operations is that more people will invest in your project!

Let’s talk about the benefits and risks of blockchain operations.

Almost all blockchain companies lack operations, and it is basically easier for most blockchain companies to make money than Internet companies. Therefore, many blockchain companies recruit experienced operating developers. The monthly salary is generally higher than that of Internet companies. According to conservative estimates, the average monthly salary is at least 20K. There are also some companies that will issue Tokens and use Ethereum for pricing. 2 Ethereums per month are worth more than 20,000 yuan in the bull market, but drop to 5,000-6,000 yuan in the bear market; some companies will set up a commission system and related reward mechanism. And there is no other circle where you can get a high salary as quickly as the operation here. The blockchain industry is still very new, and the rules and training content of many industries have not yet been formulated and are still in the exploratory stage. Everyone in this industry has a similar starting point. If you have a strong learning ability, a flexible mind and are relatively hard-working, I believe you can stand out quickly while blockchain is at the forefront.

After seeing the monthly salary of 20K and the stimulation of the blockchain industry, are you very excited now? If you want to wear the crown, you must bear its weight. The greater the income, the risks you have to endure are the risks at work. The challenges will become greater. What are the work challenges in blockchain operations besides being responsible for results and conversions? For example, in the current bear market, the pressure on specific operations is less, but the psychological pressure and mental pressure will be great. In the bear market, although you are busy, the pressure will be much less, and it will be more of the excitement of the wolf when he sees meat. . Regarding the challenges at work, if you learn more about the competency requirements for blockchain operation practitioners introduced below, you may have a deeper understanding!

04

The competency requirements for blockchain operation practitioners are to specifically assess whether you have the capabilities, talents and resources in common with other excellent practitioners? The specific points are as follows:

1. Enthusiasm and passion. It is belief in Bitcoin, belief in the blockchain industry, and recognition of the rules of the crypto world. This is the most important. If you have no faith in the crypto world, you will not be able to make a truly meaningful project even if you enter the blockchain industry.

2. Be in good health. The most well-known community in the currency circle is called the three o'clock community. why? Because a group of big guys stayed up until three o'clock in the middle of the night and kept talking about blockchain. Moreover, many blockchain projects are global collaborations. There are jet lags between colleagues, and meetings often need to be held in the middle of the night. Blockchain projects are often We can't recruit people yet, so we will definitely be very busy, working overtime and staying up late. It's definitely not a retirement position.

3. Have strong learning and cognitive abilities. The blockchain industry is far from mature, and it is changing too fast. Basically, one game is played every month, so learnIf the ability is not strong, it is difficult to keep up with the pace of development. You will find that the tricks you just learned are effective in personal testing. Next month, you will not be able to attract any traffic, and you will not be able to complete the target. On the contrary, if you have strong learning ability, it will be easier for you to get good grades.

How to improve cognitive ability? Read more cognitive books, communicate with people with strong cognitive abilities, and open your mind. The most important thing is to let him know what is happening and why, so as to improve his cognitive ability. This is the core element of blockchain operation, because all routines will fail within two to three months, but knowing what is happening , after knowing why, you will be able to play in the blockchain industry with ease as your cognitive ability improves, and you will have the opportunity to lead the next gameplay.

4. Strong social skills. The currency circle is very small and the system is not that mature, so if you have strong social skills, it will be very easy to obtain resources. Those who can get along will never suffer a loss here, and resource brokers are the most popular here. There is only a thin line between the big guys and ordinary people. It is easy for you to get opportunities to contact them, and it is easy for them to interact with you in new business sectors.

5. Have strong community operation capabilities in the traditional Internet field. This is a big plus in the blockchain industry. The most important thing about a blockchain project is the community. If you have excellent community operation capabilities, the blockchain industry will be a major opportunity for you. What are excellent social skills? You can make a group of people listen to your instructions, discuss things you arrange, and do things you arrange every day. In fact, it means that you have the potential to be a KOL. Running a community is not that simple. It is the same group with a hundred people. Some groups can generate thousands of high-quality messages a day, while some groups may not see any activity for a month. The same theme, the same people come in, and the same flowers Time management, this is the difference between talents and mediocrity.

If you basically have the first 3 basic qualities, plus 4-5 bonus points, you can try blockchain operations, which will definitely make your career There is a big improvement.

Since the blockchain industry is still very new, there are still many places that we need to learn and explore. It is better to teach people how to fish than to teach them how to fish. If you want to grow in the blockchain industry For local development, you also need to understand the three methods of career research:

A. Internet survey:

Internet search: WeChat, Zhihu, recruitment website, block Chain content platform

Industry communities: subscription accounts, WeChat groups, forums, etc.

Others: Xingdaidian (original answer), Rice Ball, Knowledge Planet, etc.
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I didn’t talk about the Internet here, because my Xixi operations mentor Wang Yuefeng gave his own thoughts on searching for knowledge in the blockchain field: “When searching for knowledge in the blockchain field, you must use WeChat. search box instead of web, except for some very early knowledge you might want to go to Babbitt. "In Zhihu, you can also find a lot of useful information about blockchain by entering the "keyword site:hu.com" in the search engine (be careful not to add www.). On the recruitment website, you mainly look at the area. Specific requirements for recruiting talents in the blockchain industry. It is worth mentioning that if you can regularly browse the content in the forum or the messages in the WeChat group in various blockchain forums such as Zambi community and blockchain-related communities , when you can understand most of the content, you will be considered to have really started in the blockchain industry.

B. Consulting with industry insiders:

Email consultation: speaking skills It’s “Can you help me answer my questions about XXXX in the blockchain industry via email? ”

Professional interview: The phrase is “Can you give me 30 minutes to ask you something about XXXX in the blockchain industry?” ” (can be via email, phone or WeChat voice)

Consulting with people in the blockchain industry is one of the more reliable ways for you to obtain more accurate information. But there are three points to note here:

① You need to ask people in the industry who have been in the industry for 5 years (it is better if they have been in the industry for 1 year, 2 years, or 3 years, which will help you have a comprehensive understanding). It is best not to find people with aura, such as The big names you can contact on Weibo may have forgotten how they got in in the first place. (This is just like Uncle Cai choosing the writing instructor of Zambi Academy among the top authors on Bihu and eliminating them. Those who are big names in the traditional field and then enter blockchain content creation, because they have their own traffic, doing well in Bihu may not necessarily mean that they are good at content creation in the blockchain field.)

②Don’t ask questions that are too trivial or can be found through search. If you want to ask, ask questions that are worth answering! It is not someone else’s obligation to answer your questions. You should reduce the number of people who answer your questions. Time cost and opportunity cost. Moreover, if your question is valuable and worth answering, it may be easier for the person in the industry who helps you to answer your questions. You can say to this person in the industry: "I have passed... ...I found the information about.... through the channel, but I still don’t quite understand it, so I thought if you are free, could you ask me some questions about....? "God helps those who help themselves. People are willing to help those who help themselves, so maybe others will have a deep impression on you!

③Ask for advice. For example, "If you have any questions about me, Some advice, what would it be? "True knowledge comes from practice. Listening to industry experts' suggestions may guide your future direction.

C. Personal experience

Become a customer: Become a customer Users of the other party’s products and services (such as tool products in the blockchain industryCompany)

Professional experience: Work with the other party for a day, such as working as an assistant

Participate in internships: You can participate in free or public welfare internships, and invite the leaders of the other company after the end Evaluate you. However, this kind of internship should be at least longer than 1 month. If you only have time on Saturdays and Sundays, the longer the period, the better the understanding of the position will be.

You need to do all three steps of ABC, because this is also a step-by-step and step-by-step process. Personal experience is the most important step, as it can reduce your trial and error costs. Assuming that you are interested in the blockchain industry and want to try to join an operational position in the blockchain industry, after these three steps, I believe you can determine whether you really want to enter the blockchain industry.

In summary, this article introduces some of what I know about blockchain operations. It is not particularly detailed due to space limitations, but it is relatively comprehensive. This article also introduces three methods of career research. No matter what kind of career you want to research, you can use these three methods to conduct it. What is the content of the survey—the focus of the work? How to evaluate? Opportunities and challenges at work? What are the competency requirements for this job? Salary and future development, etc. I hope each of us can find a good career that we still love despite the pain and pressure!

I am An Qing, a blockchain content creator who is on the offensive. If you are also interested in blockchain, welcome to communicate with me and grow together!

4. What does blockchain operation do?

Well, I am a blockchain operator.

Yes, I am engaged in operational work in the blockchain technology industry, covering community operations, user operations, and content operations.

Are you a little confused that blockchain technology is developing steadily, but the blockchain industry seems to be ups and downs? Blockchain operations are also being explored in constant changes. Me too.

The following is my confession.

1.1. Neither sad nor happy, Token is not everything

When operating in the blockchain industry, prices are inevitable talking about. Ups and downs are common, and ups and downs are also a daily occurrence. If you don’t have a mentality of not being surprised, I’m afraid you won’t be able to withstand such changes when operating in the blockchain industry.

2.2. Work is still work, no change

What is operations? Compared with the early Internet industry, when most operations in the industry are still relatively shallow community operations, what we can do is better than the average level in the industry. Operations are still operations, and because this is the blockchain industry, the nature of operations will not change.

3.3. Although it is groping, it isThere are routines

In the process of operating in the blockchain industry, you will find that some operations are still at the level of simple community operations or user operations, and cannot even be called user operations. Some operations can turn around, upgrade and iterate their own operating routines, have their own insights into the development of the industry, and explore their own blockchain operation methodology.

4.4. Professional level, top-notch ability

What is professionalism? On a ten-point scale, make it twelve points. If there are traces to be followed for operations in the classical Internet era and there are ways to go about the operation methodology, then the operations of the blockchain industry are based on the operations of the classical Internet. The changes in the blockchain industry are no less than the changes in the early days of the Internet, and even worse than the changes in the early days of mobile Internet, O2O and other products. What we need is not just professionalism in operations, but top-notch capabilities.

5.5. Figure out what you want

Most of those who enter the blockchain industry have taken a fancy to the infinite opportunities contained in this industry, even from scratch. Irrelevant industries directly crossed over. No matter what career background you had before becoming an operator in the blockchain industry, I believe this industry will bring you what you want. But the question is, before entering this industry, have you really figured out what you want?

6.6. Your core competitiveness and how to continue to improve

Whether operating in the classical Internet industry or operating in the blockchain industry, the core competitiveness should be continuously explored and strengthened And continuous improvement are what we must do. Since you are good at it, dig deeper. When there is not much difference at the starting line, dedication is the only key.

The development of a new thing still needs to go through many detours, and the development of an emerging industry will also inevitably go through many critical nodes.

You have to use your own skills to eat crabs, right?