京东酒业探索区块链防伪追溯是真的吗,京东酒真假

近日，京东酒业引发了网友们的热议，它宣布开始尝试使用区块链技术来防伪追溯。那么，京东酒业探索区块链防伪追溯是真的吗？

答案是肯定的。京东酒业的实验已经在苏州开始了，它正在使用区块链技术来追踪一系列产品，从原材料采购到酿造、装瓶、包装、运输等环节，实现全程可追溯。

京东酒业探索的区块链防伪追溯技术有许多优势，首先，它可以有效防止假冒伪劣商品的流入，保障消费者购买到正品；其次，它可以提高产品的质量，保证消费者购买到高品质的产品；最后，它可以提供更多的详细信息，让消费者更好地了解产品。

此外，京东酒业正在实施一系列的措施，以确保产品的真实性和质量。首先，它收集了大量的原料和生产记录，并将其存储在区块链上；其次，它采用了高科技的防伪标签，可以有效防止假冒伪劣商品的流入；最后，它还采用了一系列的安全技术，可以有效保护消费者的个人信息。

总之，京东酒业探索区块链防伪追溯是真的，它不仅可以有效防止假冒伪劣商品的流入，还可以提高产品的质量，有助于消费者购买到正品高品质的产品。

① How to check product traceability on JD.com

Click on the JD.com app, open Scan, and scan the barcode of the product.
JD.com’s corporate vision is to become the most trustworthy company in the world. Its long-term persistence and defense of product quality has been recognized and supported by consumers. It uses the Internet of Things and blockchain technology to achieve full-process anti-counterfeiting traceability in the supply chain. , is not only a positive response to the national policy direction, but also a powerful innovation to strengthen product quality management. At the same time, we can take this opportunity to carry out pilot cooperation between government and enterprises, promote the establishment of a quality traceability alliance, and actively participate in the formulation and practice of national traceability standards.

② How is the anti-counterfeiting traceability application of blockchain implemented?

The three major characteristics of blockchain are well known, which are decentralization, openness and transparency, and non-tampering. The non-tamperable feature enables blockchain to be used in many places. Such as product traceability, anti-counterfeiting, privacy protection, etc.

Because the production process it traces is all uploaded manually, so even if the data cannot be tampered with, the authenticity of the data cannot be guaranteed, and it still cannot be Solve substantive issues.

In general, although blockchain has brought great benefits, it is not perfect after all. However, blockchain technology has advanced the development of the times, and I believe its future is worth looking forward to.

③ Jingdong Cloud released the top ten technology application trends of 618, and smart express vehicles were put into use in batches

Observer Network News (Text/Editor by Lu Siye/Zhuang Yi) June 15 , JD Cloud released the top ten technology application trends. This is the first time that JD Group has integrated cloud, retail, and logistics multi-party 618 technical teams to jointly decode the technical connotation behind JD 618.

According to Dr. Mei Tao, Vice President of JD Group and IEEE & IAPR Fellow, the top ten technology application trends of JD Cloud 618 are: C2M reverse customization, intelligent customer service, multi-modal content generation, and blockchain anti-counterfeiting Traceability, intelligent supply chain decision-making, integrated supply chain, virtual digital human, private computing platform, hybrid digital infrastructure and liquid-cooled data center.

JD Cloud released the top ten technology application trends of JD.com 618

Among these top ten technology application trends, the digital intelligent supply chain is the foundation and base. According to Liu Xiaoen, vice president of JD.com and head of JD.com’s retail intelligent supply chain Y business department, JD.com faces great challenges behind its 31.2-day turnover, which mainly come from four aspects: massive quantities of goods and complex warehouse distribution. Network, online and offline multi-scenario retail model, and supply and demand matching with a large number of upstream suppliers.

Currently, JD.com’s intelligent supply chain decision-making has achieved “inventory turnover days reduced to 31.2 days” through intelligent operations, warehouse network optimization, omni-channel fulfillment, and C2M reverse customization. The integrated supply chain also exerted strong potential in this JD.com 618. According to JD.com data, the entireThe 200 cities in the National Super League have achieved "minute-level delivery".

Wei Haixing, a senior expert in JD.com’s Logistics Strategy and Innovation Business Department, introduced that JD.com segments the supply chain according to demand scenarios, product characteristics, expected values ​​and other dimensions, optimizes the balance between warehouses, and reduces secondary and tertiary allocations. Make circulation more direct and efficient. "At the same time, as the largest smart warehouse cluster in the field of e-commerce logistics in Asia, the 32-seater Asia One has set a new record. The new generation of smart express vehicles has achieved large-scale operations in many cities, becoming a "minute-level delivery" for consumers. Strong guarantee."

During this year's JD 618, JD Logistics' latest batch of smart express vehicles equipped with L4 level autonomous driving kits were put into batch use and joined JD 618 services in Shanghai, Changshu and other cities in the Yangtze River Delta region. and subsequent large-scale operations.

According to Kong Qi, chief scientist of autonomous driving at JD Logistics, JD officially released the country’s first unmanned delivery vehicle in 2016. It entered university campus operations for the first time in 2017, and gradually started operating on many domestic campuses in 2018. The city’s open roads are up and running, and city-level smart distribution operations will be realized by 2020.

In the first half of 2020, the total domestic logistics costs accounted for 14.2% of GDP, and there is still a lot of room for improvement. The level of intelligence in logistics is still an important part of restricting the improvement of business efficiency.

JD Logistics Technology, from parks, warehousing, sorting, to transportation and distribution, is based on key technologies such as 5G, Internet of Things, artificial intelligence, and intelligent hardware to enable all aspects of logistics to have their own capabilities. Perception, self-learning and self-decision capabilities, thereby comprehensively improving system prediction, decision-making and intelligent execution capabilities.

Currently, the operating power consumption of smart express delivery vehicles has been significantly reduced to the industry-leading level of 10%, and the daily delivery order volume that can be completed during the promotion period is more than 1.5 times the original.

Regarding the fourth-generation smart express vehicle products that have been launched in batches this time, Kong Qi said: "This is a key step in the mass production and large-scale application of JD Logistics' smart express vehicles. This batch of smart express vehicles has Production strictly follows vehicle regulations and has gone through a standardized process from design, development, to production line production and verification."

Intelligent express delivery vehicle

In back-end scientific research , the JD Discovery Research Institute, established at the end of November last year, has focused its research on the three major areas of artificial intelligence: "trusted artificial intelligence", "super deep learning" and "quantum machine learning".

Professor Tao Dacheng, President of JD.com Research Institute, said that many countries are currently deploying super-deep learning. It is expected that super-deep learning will gradually support the digital intelligent social supply chain system in the next 5 to 10 years. accomplish. Super deep learning can empower the entire industry chain, including smart retail, smart logistics, smart supply chain and many other industries related to human needs.

It is understood that the top ten skillsThe trend of technology application has been implemented on a large scale in JD.com 618. As the technological cornerstone behind JD.com 618, 100% of JD.com 618 Shopping Festival orders are completed on the cloud, and JD.com Logistics, JD.com Finance, etc. have all moved to the cloud. Data shows that in the early morning of JD.com’s 618 event, the peak QPS of JD Cloud access increased by 223% compared with the same period last year, the access bandwidth increased by 140%, and the total number of real-time data analysis reached 3 trillion.

Cao Peng, vice president of JD Group and head of JD Cloud product R&D of JD Technology, mentioned when introducing the panorama of 618 technology on the cloud that it is based on high-performance SDN control, TB-level dedicated line access, intelligent traffic scheduling, and high-speed cloud computing. With rich resources such as concurrent database access, JD Cloud can more easily cope with 618 high-concurrency and large-traffic scenarios, and through a three-dimensional unified security operation center and integrated DDoS protection system.

④ Can blockchain anti-counterfeiting traceability really prevent counterfeiting

Hello, there is definitely no problem with anti-counterfeiting. What products do you sell? However, blockchain technology is currently almost Few companies have mastered it, and more tend to be concepts. The price of real blockchain anti-counterfeiting traceability is also very high, ranging from hundreds of thousands to millions. I hope you can distinguish it well and don’t spend a lot of money to buy it. It is just an ordinary traceability system. If you have ordinary traceability needs, you can find Chinese anti-counterfeiting companies.

⑤ What are the manifestations of commodity anti-counterfeiting traceability in the application of blockchain technology

Chongqing Gold Wowo analysis: The first is the application of blockchain technology in commodity anti-counterfeiting and traceability.
Blockchain technology can be used to integrate information on the raw material process, production process, circulation process, and marketing process of goods and write them into the blockchain to achieve full-process authenticity traceability down to one item and one code. The information is unique and comes with the digital signature and timestamp of each subject for consumers to query and verify.

⑥ Online shopping is guaranteed and information is transparent throughout the process: JD.com establishes quality traceability and anti-counterfeiting alliance

The Internet continues to accelerate the restructuring of traditional industries, and the e-commerce industry has ushered in new development opportunities.

Data shows: The scale of e-commerce transactions is expected to reach 43.8 trillion in 2020. The formation of such a large transaction scale depends on the rapid development of domestic e-commerce platforms such as JD.com and Tmall and the gradual formation of online shopping habits among consumers.

Figure Overview of JD.com’s blockchain anti-counterfeiting and traceability solutions

The establishment of JD.com’s blockchain anti-counterfeiting and traceability open platform has great and far-reaching significance.

A very important significance is to continue to improve consumers’ shopping experience in obtaining authentic and high-quality goods on JD.com;

Reduce the cost of traceability and anti-counterfeiting in the supply chain and eliminate the flow of physical information. There is a lot of complex collaboration and communication between them;

Imagine that in the future, after we shop, we can easily know all the real and openable information about the goods we purchased, and we don’t have to worry about waiting for half a month. Products purchased overseas are fake, the food purchased is unsafe, and there are a series of shopping trapsThey all disappeared. Aren’t you looking forward to this kind of shopping experience?

Text丨Li Minmin

⑦ What is blockchain anti-counterfeiting technology

Blockchain anti-counterfeiting technology is a new type of anti-counterfeiting technology used to solve problems in The problem of counterfeiting and shoddy products in the circulation of goods. This technology uses a distributed ledger to record and trace the entire process of production, circulation, and sales of goods, and stores the records on the blockchain. Due to the decentralization, non-tampering, and transparency of the blockchain, the authenticity and credibility of the records are guaranteed.
The application of blockchain anti-counterfeiting technology can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, and promote the improvement of product quality and the healthy development of the industry. In the fields of food, medicine, luxury goods and other fields, blockchain anti-counterfeiting technology has been widely used. By scanning the Hupin QR code on the product, consumers can check the production, circulation, sales and other information of the product to ensure that they are purchasing authentic products.
At the same time, blockchain anti-counterfeiting technology can also improve the transparency and efficiency of the supply chain. Traditional supply chain management has problems such as information asymmetry and lack of trust, making it difficult to manage the information flow and capital flow of the supply chain. Blockchain anti-counterfeiting technology can solve these problems. By recording and tracing the shipping process of goods, it can realize the visualization, traceability and controllability of the supply chain, improve the transparency and efficiency of the supply chain, and reduce management costs and risk.
In short, blockchain anti-counterfeiting technology is an innovative anti-counterfeiting technology that can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, promote the improvement of product quality and the healthy development of the industry, and can also improve supply. chain transparency and efficiency, contributing to the sustainable development of society.

⑧ How to check the quality traceability of Jingdong

Click on Jingdong to scan, and then align it with the barcode. Full traceability, one code to the end
November 2020, The National Health and Medical Commission issued the "Notice on Further Improving the Traceability Management of Cold Chain Foods", requiring that the main responsibilities be clarified. Production and operating enterprises should promptly and accurately record the inspection and quarantine information, nucleic acid test results, and Proof of sterilization, key data such as the source, quantity, and location of the goods. During the Spring Festival of 2021, the Beijing Municipal Administration for Market Regulation and the Beijing Municipal Bureau of Commerce expanded the scope of traceable food varieties on the Beijing cold chain food traceability platform, from imported refrigerated frozen meat and aquatic products to all storage temperatures below 0°C ( Imported cold chain food containing 0℃).
Based on JD Cloud’s anti-counterfeiting traceability technology capabilities, JD.com launched JD cold chain traceability service and took the lead in launching it in Beijing. Blockchain technology has the characteristics of decentralization, openness and transparency, non-tampering, and traceability. When blockchain is applied in cold chain product traceability, it can allow users to quickly grasp the information of each link in the commodity production chain and purchase cold chain products with more confidence. chain goods. Through JD Cloud’s one-item-one-code blockchain traceability, the entire process of cold chain food production and circulation information can be uploaded to the chain, from production to transportation.All cold chain circulation processes can be queried and traced. When consumers purchase imported cold chain products on the JD.com platform, they can use the traceability code to check the product’s country of origin, production date, batch number, circulation path, as well as comprehensive health and safety information such as the product’s nucleic acid test report and disinfection certificate.

⑨ The significance of blockchain technology in anti-counterfeiting and traceability

——Yinlian’s answer:

Blockchain can realize data traceability and non-tampering , because it is based on a distributed database established by cryptographic links, thus forming a data source that cannot be tampered with. Therefore, complete information records can be achieved in the entire process of products from production to circulation, providing comprehensive product data information to regulatory authorities, allowing them to complete product quality inspection and data interconnection and mutual sharing more efficiently. In this process, blockchain can solve Four issues:

First, information cannot be tampered with, consensus is reached and trust is established. In the network nodes composed of various participants, the business process forms data records. In the product logistics, warehousing, and production links, including raw material sources, processing, assembly and other information are stored in the blockchain network, providing regulatory authorities and cooperative enterprises with Or organizations provide data information for each link.

Second, the process is open and transparent. To achieve product anti-counterfeiting and circulation in the business process, identification chips can be implanted into the product and registered on the blockchain so that it has a digital identity, and then all the information of this digital identity can be recorded through a jointly maintained ledger. Such as source, circulation, etc., to achieve verification effect.

Third, save costs and improve efficiency. The data recorded on the blockchain are kept confidential, and the regulatory authorities store, transmit, verify, and analyze product information, and transfer it between different departments to achieve unified vouchers, full-process records, and corporate credit reporting, which can effectively solve the problem. Issues such as multi-party participation, information fragmentation, and repeated review of circulation links.

Fourth, information sharing. The circulation of enterprise product certification relies on the interconnection of public data resources among departments and institutions such as commerce, customs, quality inspection, industry and commerce, and banks. Under the review environment established by the blockchain, all departments obtain information simultaneously and establish a supply chain-based The credit evaluation mechanism is organically connected with various supply chain platforms to disclose and share information such as credit ratings, credit records, risk warnings, illegal and dishonest behaviors, etc.

The disadvantages of traditional anti-counterfeiting traceability have become very obvious. Anti-counterfeiting traceability has always been an important scenario in blockchain applications. Typical Ruyin Chain also starts from the anti-counterfeiting traceability scenario, hoping to create a blockchain suitable for commercial use. .

Compared with the traditional centralized anti-counterfeiting traceability technology, Yinlian uses the underlying technology of the blockchain, and the merchants produce the anti-counterfeiting codes themselves, eliminating the trust problem of cheating by the middle anti-counterfeiting dealers. The main process is as follows:

⑩ What convenience can the blockchain service platform launched by JD.com bring to the operation of enterprises

In recent years, the blockchain service platform The concept of chain is very popular, but in addition to its use in the field of digital currency (virtual currency), its applications in other fieldsThere haven’t been many implemented projects. JD.com’s recently released “Zhi Zhen Chain” can be said to be an important attempt to implement blockchain in business scenarios. After all, JD.com itself is already very large and has established a relatively complete ecosystem. If “Zhi Zhen Chain” If it can gradually be implemented and play a role within the JD system, it will have a lot of reference value for blockchain applications in the commercial field.

The blockchain itself has the characteristics of tamper-proof, traceability, full process, decentralization, etc., and these characteristics are more consistent with the e-commerce field where market operation is relatively clear. In my opinion, the blockchain platform created by JD.com can bring the following benefits:

First, products can be traced. Product anti-counterfeiting has always been a headache for e-commerce platforms, and it also accounts for a large part of the e-commerce platform's expenses. After using blockchain technology, product tracking can be completed to ensure product traceability. Product authenticity will no longer be a problem that troubles merchants.

Second, the service is traceable. Not only products can be traced, but services can also be traced using blockchain technology. Services that follow products are often one of the core factors that affect user experience. Making services traceable can build a service system to facilitate smoother connection and cooperation between merchants and between merchants and users.

Third, standardize bill (contract) management. Invoice management has always been a troublesome matter in a business environment. After using blockchain, standardized management of invoices can be completed. Blockchain notes have natural characteristics such as being unforgeable, tamperable, traceable, and verifiable, and these characteristics can avoid a large number of transaction risks.

Fourth, the process is intelligent and standardized. By using the "Smart Chain", many companies participating in the JD platform can effectively use the "Smart Chain" to complete various business operations (to be developed and improved), which greatly lowers the entry threshold for participating companies.

I believe that the "Smart Chain" will be further developed and improved in the future, and will also bring more convenience and benefits to service merchants.

My research direction is big data and artificial intelligence. I am currently leading graduate students in related fields. I will continue to write some popular science articles on big data on Toutiao. Friends who are interested can check it out. If you pay attention to me, I believe you will gain something from the demolition tribe.

If you have any questions about big data, you can also consult me.

Thank you!