区块链天使轮什么意思,区块链天使轮几个阶段
区块链天使轮是指投资者在区块链初创企业中投资的一种投资方式。区块链天使轮的投资主要是投资初创企业的早期阶段,帮助企业完成初期的融资,以获得一定的股权回报。
区块链天使轮一般分为三个阶段,分别是前期融资阶段、中期融资阶段和后期融资阶段。
前期融资阶段,投资者主要是私人投资者,他们会投资一定的资金,以获得初创企业的股权,并帮助企业完成初期的融资。
中期融资阶段,投资者将会投资更多的资金,以支持企业的发展,并获得更多的股权回报。
后期融资阶段,投资者将会投资更多的资金,以便企业能够获得更多的资金,以实现更大的发展。
总的来说,区块链天使轮的投资是一种非常有效的投资方式,可以帮助企业实现快速发展,并获得更多的股权回报。区块链天使轮投资的最大优势在于,投资者可以获得股权投资的回报,而不需要承担风险。此外,投资者还可以从区块链初创企业中获得更多的投资机会,以获得更多的收益。
因此,区块链天使轮投资是一种非常有效的投资方式,可以帮助企业实现快速发展,并获得更多的股权回报。投资者在进行区块链天使轮投资时,应该综合考虑投资风险,以便能够取得最佳的投资效果。
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① Advantages of blockchain technology
1. Decentralization:
Blockchain technology does not rely on additional third-party management agencies or hardware facilities. Central control, in addition to the self-contained blockchain itself, each node realizes information self-verification, transmission and management through distributed accounting and storage. Decentralization is the most prominent and essential feature of blockchain.
2. Openness:
The foundation of blockchain technology is open source. In addition to the private information of the parties to the transaction being encrypted, the data of the blockchain is open to everyone. Anyone can access it through the public The interface queries blockchain data and develops related applications, so the entire system information is highly transparent.
3. Independence:
Based on consensus specifications and protocols (similar to various mathematical algorithms such as the hash algorithm used by Bitcoin), the entire blockchain system does not rely on other third parties, and all nodes can Verify and exchange data automatically and securely within the system without any human intervention.
4. Security:
As long as 51% of all data nodes cannot be controlled, network data cannot be manipulated and modified at will. This makes the blockchain itself relatively safe and avoids subjective and artificial data changes.
5. Anonymity:
Unless there are legal requirements, technically speaking, the identity information of each block node does not need to be disclosed or verified, and information transfer can be carried out anonymously.
Digital China is a major development strategy clearly proposed for the first time in the report of the 19th National Congress of the Communist Party of China. Digital technology applications represented by cloud computing, big data, and mobile Internet are no longer limited to the economic field, but have widely penetrated into public services, social development, and all aspects of people's lives, requiring macro coordination, overall control, and integrated development.
With the new round of technological revolution and industrial transformation continuing to deepen, the wave of digital economy is unstoppable on a global scale. Developing the digital economy has become a global consensus and is known as the key to opening the door to the fourth industrial revolution.
Adhering to the world-wide inclusive humanistic spirit of the University of Nice, always embracing changes, standing at the forefront, conforming to the development trend of the digital economy era, and integrating the essence of Chinese and Western cultural thinking, the University of Nice's "Doctorate in Blockchain and Digital Economic Management" ( DDE for short) came into being.
This is the cornerstone to empower digital economy industry managers with a global vision and global integration thinking, integrate knowledge, intelligently operate the digital economy, promote the sustainable development of the industry, and contribute to a community with a shared future for mankind. Therefore, the DDE project will advance in collaboration with colleagues in the digital economy field.
If you have any questions about MBA, please feel free to send me a private message~~~~
② Blockchain platform, which one is doing well
< p>First of all, you must choose according to your needs. You must also pay attention to the strength and effectiveness of the team. I understand that Beckchain has done a good job in blockchain. You can consult first.③Is the blockchain economy the real "sharing economy"?
Recently, some people have been questioning the sharing economy.
First of all, some people questioned Didi, saying that after Didi acquired Kuaidi, Uber China and other online ride-hailing companies, because one company has become the dominant one, There is no need to grab users, so we simply cancel the subsidy. This leads to a reduction in the income of a large number of drivers. Slowly, many drivers quit the Didi platform.
Or think about how to digitize all these idle resources and how to connect them to the blockchain system!
④ How ordinary people can make money with blockchain How to make money with blockchain
The emergence of blockchain is a new social trend. It heralds the arrival of a new era of transformation of human society and change of dynasties. The sociological foundation of blockchain is based on the evolutionary laws of nature, society, and technology based on biological logic: distributed, decentralized; from edge to center to edge, from out of control to control and back to out of control. The technical foundation of blockchain is a distributed network architecture. It is precisely because of the maturity of distributed network technology that decentralized, weak-centered, sub-centered and shared, consensus, and shared organizational structures, business structures, and social structures can be effective. Build it up.
First, currency speculation. Coin speculation is the lowest threshold way to make money in the blockchain. The one that everyone is most familiar with is Bitcoin. Bitcoin has increased 40,000 times since its birth. In addition to Bitcoin, there are many digital currencies, such as Ethereum and so on.
Coin speculation is divided into primary market (ICO) and secondary market (exchange). The primary market is like an angel round investment for a certain project, which is usually played by experts; the secondary market is to buy coins on the exchange, just like buying stocks, buy low and go high.
Second, traders. Blockchain is a global market. The price of each currency on each platform and each time period is different. Many people can, like small traders, move from low-price platforms to high-price platforms to sell and make a profit on the price difference. The threshold for this way of making money in the blockchain is low. However, now there are team vendors who use software to operate quickly and accurately.
Third, earn commission from promotion. This method is like a Taobao customer who promotes Taobao product links and gets a commission when the transaction is completed. The blockchain approach is to first register an exchange account, generate your own invitation link, and then promote it. If someone registers the exchange through your link and generates transactions, you will get a commission. The threshold for this way of making money in the blockchain is also relatively low.
Fourth, mining. “Mining” in Bitcoin is the accounting process. This process requires grabbing, and if you grab the opportunity to bookkeeping rights, you will be rewarded, and the reward is Bitcoin. This behavior is "mining". Mining requires equipment, professional mining machines. The threshold for this way of making money in the blockchain is slightly higherSome.
Fifth, technical support. Provide blockchain technology support to some teams and enterprises. This way of making money in the blockchain has a high threshold and requires a technical foundation.
Sixth, open an exchange (trading website). Open a trading website, let everyone trade, and charge handling fees. The threshold is high.
Seventh, develop wallet. The wallet is the infrastructure of the blockchain, just like the "Alipay" or "WeChat Pay" of the blockchain. Mainly business traffic. The threshold is high.
Eighth, do blockchain projects. For example, issuing coins. For example, Ethereum. The Ethereum Foundation raised $18 million in start-up capital and then kept 10 million Ethereum for itself. The way they play is this, first spend the raised funds, mainly to developers. As developers develop the core technology, Ethereum appreciates in value. Then consume ether coins, spend 9 million ether coins, and the ether coins will circulate. The remaining 1 million Ethereum coins are valued at US$100 million; B. Research blockchain applications. The threshold for this way of making money in the blockchain is very high.
Ninth, basic equipment suppliers. When blockchain becomes popular, whether it is mining or anything else, equipment is needed. For example, the production of mining machines and chips. For example, Bitmain, which produces hardware and software, earns billions of dollars a year. The threshold for this way of making money in the blockchain is too high.
⑤ What is blockchain technology? What exactly is blockchain? A chain data structure composed of sequential connections, and a cryptographically guaranteed distributed ledger that cannot be tampered with or forged.
Broadly speaking, blockchain technology uses block chain data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, and uses cryptography to ensure data transmission and access. It is a new distributed infrastructure and computing method that uses smart contracts composed of automated script codes to program and operate data securely.
[Infrastructure]
Generally speaking, the blockchain system consists of data layer, network layer, consensus layer, incentive layer, contract layer and application layer composition. Among them, the data layer encapsulates the underlying data blocks and related basic data and basic algorithms such as data encryption and timestamps; the network layer includes distributed networking mechanisms, data dissemination mechanisms, and data verification mechanisms; the consensus layer mainly encapsulates network nodes Various consensus algorithms; the incentive layer integrates economic factors into the blockchain technology system, mainly including the issuance mechanism and distribution mechanism of economic incentives; the contract layer mainly encapsulates various scripts, algorithms and smart contracts, and is the core of the blockchain The basis of programmable features; the application layer encapsulates various application scenarios and cases of the blockchain. In this model, the chain block structure based on timestamps, the consensus mechanism of distributed nodes, and the economic incentives based on consensus computing powerAnd flexible and programmable smart contracts are the most representative innovations of blockchain technology.
Extended information:
[Blockchain core technology]
Blockchain mainly solves the trust and security issues of transactions, so it addresses this issue Four technological innovations:
1. Distributed ledger means that transaction accounting is completed by multiple nodes distributed in different places, and each node records a complete account, so they all Can participate in supervising the legality of transactions and can also jointly testify for them.
The uniqueness of blockchain's distributed storage is mainly reflected in two aspects: First, each node of the blockchain stores complete data according to the block chain structure. Traditional distributed storage generally stores The data is divided into multiple parts for storage according to certain rules. Second, the storage of each node in the blockchain is independent and has equal status, relying on the consensus mechanism to ensure the consistency of storage, while traditional distributed storage generally synchronizes data to other backup nodes through the central node.
No node can record ledger data independently, thus avoiding the possibility of a single bookkeeper being controlled or bribed to record false accounts. Also because there are enough accounting nodes, theoretically speaking, the accounts will not be lost unless all nodes are destroyed, thereby ensuring the security of the accounting data.
2. Asymmetric encryption and authorization technology. Transaction information stored on the blockchain is public, but account identity information is highly encrypted and can only be accessed with authorization from the data owner. , thus ensuring data security and personal privacy.
3. The consensus mechanism is how all accounting nodes reach a consensus to determine the validity of a record. This is both a means of identification and a means of preventing tampering. Blockchain proposes four different consensus mechanisms, which are suitable for different application scenarios and strike a balance between efficiency and security.
The consensus mechanism of the blockchain has the characteristics of "the minority obeys the majority" and "everyone is equal". "The minority obeys the majority" does not entirely refer to the number of nodes, but can also be the computing power and the number of shares. Or other characteristic quantities that the computer can compare. "Everyone is equal" means that when a node meets the conditions, all nodes have the right to give priority to the consensus result, which will be directly recognized by other nodes and may eventually become the final consensus result.
4. Smart contracts. Smart contracts are based on these trustworthy and non-tamperable data and can automatically execute some predefined rules and terms. Take insurance as an example. If everyone's information (including medical information and risk occurrence information) is true and trustworthy, it will be easy to automate claims settlement in some standardized insurance products.
In the daily business of insurance companies, although transactions are not as frequent as those in the banking and securities industries, the reliance on trusted data continues unabated. Therefore, the author believes that using blockchain technology from the perspective of data management can effectively help insurance companies improve their risk management capabilities. ToolGenerally speaking, it is mainly divided into risk management of policyholders and risk supervision of insurance companies.
Blockchain-Network
⑥ What should the phenomenon and application of blockchain look like
1. The revolution of blockchain
It was not until the seventh year after the emergence of Bitcoin that its underlying core technology, blockchain, began to become known to people. With the wealth effect caused by Bitcoin’s multi-million-fold increase, blockchain is becoming more and more popular. Its value is widely recognized and it is generally considered to be the core technology leading the fourth industrial revolution.
In 2018, Xu Xiaoping, a well-known angel investor, raised his arms and shouted: "The blockchain revolution has arrived! We must embrace this revolution!" With one stone, it caused thousands of waves, and soon the official blockchain learning book was launched online , official media interpreted that a wave of entrepreneurship and recruitment are coming one after another. In 2019, blockchain was officially designated as “an important breakthrough for independent innovation in core technologies.”
Under this situation, blockchain has become an out-and-out "new trend", and blockchain application has become a keyword. It has significant advantages in optimizing business processes and building trustworthy systems. How can we use these advantages of blockchain technology to empower the real economy?
Not only blockchain project parties are trying, but also Chinese Internet giants represented by BAT, financial systems and mobile operators represented by China Merchants Bank, Bank of China, and Ping An Insurance, etc. They are all actively carrying out "blockchain+", and it is also in full swing overseas. Facebook, Goldman Sachs, JPMorgan Chase, etc. are all actively promoting it.
2. Blockchain+
On August 10, 2018, Tencent issued the first blockchain electronic invoice. As of July 3, 2020, invoices were issued Volume reaches 25 million. Blockchain electronic invoices have the advantages of simple invoicing, on-demand supply, low cost, high efficiency, and anti-counterfeiting. Tencent Blockchain quickly occupied the market with first-mover advantages in blockchain + government affairs and blockchain + taxation.
Ant Financial, owned by Alibaba, began to deploy blockchain as early as 2015. So far, Ant Blockchain has open alliance chain, BaaS platform and other products covering dozens of application scenarios. It has reached on-chain cooperation with many well-known global companies such as Intel, Jingdezhen Porcelain, and Bayer. The Internet also entered the blockchain very early and launched blockchain games, blockchain certificate storage and other services. Currently, the number of certificates stored on the chain has exceeded 100 million.
In 2019, the scale of China's blockchain industry alone reached 1.2 billion yuan. Data from the research institution Research and Markets shows that the output value of blockchain technology in the telecommunications field will surge from 4.66 million US dollars in 2018 to 2023. 993.8 billion US dollars in the year. Against this background, 2020 will usher in multiple policy benefits.
1. OfficialThe party will incorporate blockchain into the scope of new infrastructure and new technology infrastructure;
2. Hunan released the "Three-Year Action Plan for the Development of the Blockchain Industry in Hunan Province (2020-2022)";
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3. Guangzhou launched the "Implementation Opinions on Promoting the Innovative Development of the Blockchain Industry in Guangzhou (2020-2022)";
4. Beijing issued the "Innovative Development of the Blockchain Industry in Beijing" Action Plan (2020-2022)";
5. Jiangxi launched a blockchain service hall;
6. Wuhan held a special event for the transformation of blockchain technology and scientific and technological achievements ;
7. The Chongqing Smart Expo Blockchain Application Innovation Competition plans to invest a huge amount of 50 million yuan as investment incentives.
However, although the implementation of blockchain in financial, government affairs, public welfare, games, agriculture, manufacturing, medical care, copyright and other physical fields has achieved remarkable results, it has also played an active role in fighting the new crown epidemic. role.
However, due to the influence of the general environment, more funds, resources, and attention have been attracted to the direction of blockchain empowering the real economy, but the core native applications of blockchain have been ignored.
3. Blockchain native applications
The Internet has opened an era of information explosion, and blockchain will bring a future where value flows freely. In today's global economic and financial system, affected by many factors such as ideology, cultural systems, business models, and technological levels, the cost of value transfer is high and the efficiency is low, especially in cross-border payment scenarios.
In the future blockchain era, value transfer will be like information transfer: global, instant, free, and equally enjoyed by everyone. All offline assets such as stocks, securities, identities, and real estate can be freely converted on the chain.
Moreover, the impact of blockchain technology has far exceeded the technical category itself. It is also an idea. The soul of blockchain lies in consensus. In the era of blockchain, truly powerful vitality will be born in community consensus and application implementation, and community and consensus will become the main body and soul of the industry.
In a community with consensus, individual energy and value will be fully stimulated, offsetting the fission effect of traditional centralization, breaking the original solid underlying structure, and reshaping new business and social values.
Therefore, blockchain native applications should be based on community and consensus, give individuals a path to realize their value, and be able to maximize the application ecosystem that stimulates individual energy and creativity, ultimately breaking monopoly and forming Decentralized free value exchange network.
Individual energy and value are multi-dimensional and highly subjective. These blockchain model designs show thatHowever, it cannot fully stimulate individual energy, and it is even far from it.
Native applications that truly conform to the spirit of blockchain should be grand and comprehensive in application model design, taking into account all online and offline value-creating behaviors of individuals for personalized use by individuals. , each individual’s areas of expertise are different.
Borrowing from the Pareto optimal solution theory, each individual's energy can be maximized to maximize the energy of the whole, and only then can the original centralized business model be broken and a free flow of global individuals be formed. A peer-to-peer value transmission network builds a new decentralized business infrastructure, changes the value creation and delivery model, and reshapes the values of the entire society.
#BTC[超话]# #digital currency# #欧易OKEx#
⑦ Where is the U.S. dollar data on the blockchain exchange updated the fastest
< p>.Binance ExchangeThe world's leading international station for blockchain digital assets, currently only supports email registration, and provides a wide range of digital currency transactions, blockchain education, and blockchain projects to the world. Incubation, blockchain asset issuance platform, blockchain research institute, and blockchain charity services currently have users all over the world. With 1.4 million orders/second core memory matching technology, it is the fastest platform for cryptocurrency transactions in the world. One of the platforms with the largest cryptocurrency trading volume in the world.
2. Huobi Exchange
Huobi Global Professional Station is an innovative digital asset international station under Huobi Group that serves professional trading users around the world. It is committed to discovering high-quality Innovative digital asset investment opportunities currently provide trading and investment services in more than 40 digital asset categories. It is headquartered in Singapore and is operated by the Huobi Global Professional Station team.
3.k.com
k.com received an angel round of US$3 million in March 2014. The main investor is Hummingbird Ventures. Currently, Kraken has become one of the most active digital currency international sites in the United States. According to current data from BitcoinCharts, the daily trading volume of the Kraken platform is 4,579 BTC, which exceeds competitors ANX and BTC-e.
4. Eureka Exchange
One of the world’s famous digital asset international stations, it mainly provides spot digital assets such as Bitcoin, Litecoin, and Ethereum to global users. and derivatives trading services, affiliated with OKEX Technology Company Limited. In early 2014, OKEX received a US$10 million Series A investment from China's famous venture capital fund Ceyuan Ventures and Longling Investment, the founder of Hong Kong-listed company Meitu (01357.HK).
5. Matcha Exchange
MEXCGlobal is a platform focused on the exchange and exchange of blockchain assets, founded by senior quantitative trading teams from Wall Street, Japan and Europe, and senior blockchain practitioners through a decentralized self-organization form. MEXCGlobal will provide users with more secure, convenient and intelligent blockchain asset circulation services, aggregate global high-quality blockchain assets, integrate the world's top security technologies, and strive to create the world's top international station for blockchain assets.
6. CoinbasePro Exchange
CoinbasePro is headquartered in the United States and provides users with a secure platform to facilitate users to invest in various digital assets. The CoinbasePro platform page is simple and easy to use, including real-time order query, charting tools, transaction history and simple order process.
7. B Network Exchange
Bittrex, commonly known as B Network, provides services for currency, US dollars and coins. Registration is very simple. Founded in 2015, Bittrex is an international Bitcoin site in the United States. It supports more than 200 trading pairs and has a daily trading volume of billions of yuan. Bitterex team members come from major companies such as Microsoft, Amazon, Qualys and Blackberry, and have more than 50 years of professional security and development experience in services
8.Bitfinex Exchange
Bitfinex is one of the largest and most advanced international Bitcoin sites in the world, supporting the trading of virtual currencies such as Ethereum, Bitcoin, Litecoin, and Ethereum Classic, with a daily trading volume of more than 3 billion yuan. Provide currency-to-crypto transactions, USD and currency transactions.
9. Open Sesame Exchange
On July 22, 2020, the Gate.io brand was fully upgraded, and the Chinese name "Open Sesame" was officially launched.
gate.io Open Sesame International Station is a global blockchain asset international station with attitude. Since its establishment in 2013, it has provided nearly 500 high-quality blockchain asset trading and investment services to millions of users from around the world.
10. Gemini Exchange
Gemini (Gemini) is an international station for Bitcoin and Ethereum founded by the Winklevoss brothers. It is a digital currency financial investment platform and custody The institution, which allows customers to invest and store digital assets, is directly regulated by the New York State Department of Financial Services (NYDFS). Headquartered in New York, Gemini currently only supports investments in BTC, ETH and Zcash, and only operates in the United States, Canada, the United Kingdom, South Korea, Hong Kong and Singapore.
⑧ Do you really understand the blockchain operation that determines the life and death of the project?
01
EveryoneWe all know that blockchain is hot right now, and it is still a very new industry. In the blockchain ecosystem, one position you have to mention is operations. Whether you are a blockchain self-media, a blockchain project party, or an exchange, as long as you are in the blockchain ecosystem, one of the core competitiveness you should cultivate is operations. The 21st century is an era of attention economy. Just like the products placed in the middle of supermarket display shelves are more popular, you have to find a way to divert other people's attention to where you want them to look, and then you can gain traffic. That is money.
Generally speaking, operation is a basic skill that all professionals must learn. You are operating yourself all the time in the workplace, giving full play to your talents and skills. Then at the right time and place, externalize it through work reports or performance and other means to let others know, and then get promoted and get a salary increase. This whole process is actually operations, but you are operating yourself! Returning to the blockchain ecosystem, if you operate well, you can attract or even focus the attention of users or potential consumers to projects or communities or other places, and you will have greater influence. For example, for a blockchain project operation officer, attracting the attention of others means there is traffic, which means there is consensus, and the currency price of projects with consensus will rise, especially in a bear market. Stage, proper operation to attract as much attention as possible can even be a matter of life and death for a project. Having said so much, I think you should have a certain understanding of the status and importance of operations in the blockchain ecosystem. So, what is blockchain operation? Where should you start to quickly understand the profession of blockchain operations?
Because blockchain operation is still a very new position, it is somewhat different from operations in traditional fields. Therefore, in order to better understand blockchain operations, you first need to understand the relevant concepts of operations. . Here is the definition of operations by Zhang Liang, the author of "Operations from Scratch": "Everything that can promote products, promote user usage, and improve user awareness is operations." Maybe you think the word "everything" is too broad. , but operations are like this. As the saying goes, operations are like bricks, you can move them wherever they are needed. Operations is like a basket, everything can be put in it. From here you can see that the operation system is very large and contains a lot of work. The operation you need to understand now is actually a position that emerged with the development of the Internet. According to the core work of operation, it is generally divided into content operation, user operation and activity operation:
Activity operation includes activities Planning, tracking event progress and post-event publicity, including being responsible for the results of the publicity;
User operation is mainly about user growth and increasing user stickiness;
Content operation is to control content Quality, and the purpose of achieving sales or brand exposure or attracting fans through some content.
Operations is a position responsible for results. It overlaps with sales. In many cases, the indicator set by operations is to convert users, which is actually an indicator of how many products users buy. But the difference between it and sales is active and passive, one-to-many and one-to-one. The operation's sales actions are relatively cold, just like flowers coming without saying a word, flowers (such as the projects operated) have fragrance (value), and then the flowers (operators) are waiting there, and a group of butterflies (corresponding users or Customers) follow the fragrance (value) and come. Unlike sales, which requires proactive one-on-one sales to customers, it is more annoying. Therefore, the operation posture is passive and strives for conversion rate in a one-to-many situation.
Now that you should have a simple understanding of operations, let’s talk about blockchain operations.
02
Companies in the blockchain industry can be roughly divided into five categories: blockchain projects, exchanges, blockchain media, tool products and investments Blockchain project. Therefore, blockchain operations can actually be discussed separately for these types of companies. The operating practices of different types of companies are completely different. Due to the space limit of the article, we choose a main perspective-blockchain project to expand in detail. Why choose a blockchain project? Let’s talk about exchanges first. Although the number of exchanges may now be greater than that of blockchain projects, firstly, the entire industry revolves around blockchain projects. Secondly, if it is sales in the traditional field, some training on blockchain With the knowledge, you can slowly get started with the operation positions of the exchange. Let’s talk about the operation of tool products and blockchain products. The operation methods of media and tool products are actually not very different from Internet operations. It may be said that it requires a full understanding of some industry background knowledge, so it is not difficult to get started. It will be very big. In short, whether it is exchanges, blockchain media or tool products, they only serve blockchain projects, so the focus of operations here will be blockchain project operations as the main perspective.
In order to better understand the focus of blockchain project operations, here is a comparison between blockchain operations and Internet operations:
Operations must first have an operation object. The operating target of the Internet is very clear, which is Internet products. A product will have its own life cycle: start-up period, growth period, maturity period, decline period, and demise period. The start-up period is the stage of product design and trial and error. Operations at this stage may need to provide various data interfaces; the growth stage is the stage where operations play a core role. This stage has entered a period of rapid growth because the correct direction has been determined; the maturity stage , also called the stable period, during which revenue and user growth are relative; and finally enters the recession period, when the product begins to decline and die, possibly due to technological innovation or other reasons, and the time may vary.
The object of operation in the Internet operation process is often an Internet product, app, website,Official account or mini program. However, as far as current blockchain projects are concerned, most of them are in the conceptual stage. If compared with the Internet, they can only be regarded as being ahead of the start-up stage. Therefore, in the currency circle, the operation of most projects has been for a long time. The core of the operation is just a concept, and the core action of your operation is PR storytelling. In order for you to better understand the operation of blockchain projects, let’s first understand the operation cycle of the following blockchain projects by analogy with the operation cycle of Internet products.
Internet products have operating targets, which often use the number of users as the operational indicator to divide each stage, while blockchain projects are often measured by currency prices as markers. Therefore, the operating goal is currency price. Theoretically, as the project develops, the currency price should increase at each stage. But there are two points to note here: ① This currency price is a currency price with a quantity, that is, it has a relatively large transaction volume, and this currency price is the real currency price; ② The currency price is phased, and sometimes Although the project is developing, the currency price may not increase.
Therefore, the focus of blockchain project operations so far can be simply divided into the following stages: ① Angel and cornerstone stage: This stage generally focuses on improving the white paper, forming an initial community and finding With the endorsement of strong investment institutions and investors, the investment price (currency price) is relatively low at this time; ② Private placement stage: Let the early fans who are ready to hold firmly to enter at a lower price. The price at this time will be higher than that of angels. The price is higher than that of the cornerstone stage; ③ The exchange stage: the project token can be traded and circulated, and can be quickly realized, which can also be understood as a real listing; ④ DApp or mainnet online stage: the real product will be launched after it is launched Close to the way the Internet operates. However, there are currently not many such projects. To make it easier to talk about it later, it is basically divided into three stages: fundraising, listing on the exchange, and DApp or mainnet online. Only when the DApp or mainnet is online will there be a specific product available for operation. After that, it will overlap with product operations in the traditional field. Now you already know what the key points of blockchain project operations are in these three stages, but after all, operations are the positions responsible for the results. How to do a good job in blockchain project operations? How should it be evaluated?
03
Currently, blockchain operations are in the early stages and the industry is immature. Therefore, there is a huge overlap between operations and marketing at this stage. Blockchain operates on concepts, but it not only pursues the exposure required for marketing, but also carries conversion rate indicators. For marketing, many people have seen it, and if the number of exposures meets the requirements, the task is basically completed, but for operations, the indicators will be much more detailed. If you can't figure out how many of these people have converted into your users, or how many quantifiable effects they have, then the operation will be unsuccessful!
And the transformation in the operation of blockchain projectsIt is to quantify how many people buy and hold your coins, but it is difficult to count the conversion because of the anonymity of the blockchain - the isolation of addresses and people's names, so it is difficult for you to determine whether this is the result of your operation. ;Not all transactions are on the chain, they may also be on exchanges, so it will be difficult for you to obtain conversion data. But the conversion itself is very simple, just buy coins! The result of your operations is that more people will invest in your project!
Let’s talk about the benefits and risks of blockchain operations.
Almost all blockchain companies lack operations, and it is basically easier for most blockchain companies to make money than Internet companies. Therefore, many blockchain companies recruit experienced operating developers. The monthly salary is generally higher than that of Internet companies. According to conservative estimates, the average monthly salary is at least 20K. There are also some companies that will issue tokens and use Ethereum for pricing. 2 Ethereums per month are worth more than 20,000 yuan in the bull market, but drop to 5,000-6,000 yuan in the bear market; some companies will set up a commission system and related reward mechanism. And there is no other circle where you can get a high salary as quickly as the operation here. The blockchain industry is still very new, and the rules and training content of many industries have not yet been formulated and are still in the exploratory stage. Everyone in this industry has a similar starting point. If you have a strong learning ability, a flexible mind and are relatively hard-working, I believe you can stand out quickly while blockchain is at the forefront.
After seeing the figure of 20K monthly salary and the stimulation of the blockchain industry, are you very excited now? If you want to wear the crown, you must bear its weight. The greater the income, the risks you have to endure are the risks at work. The challenges will become greater. What are the work challenges in blockchain operations besides being responsible for results and conversions? For example, in the current bear market, the pressure on specific operations is less, but the psychological pressure and mental pressure will be great. In the bear market, although you are busy, the pressure will be much less, and it will be more of the excitement of the wolf when he sees meat. . Regarding the challenges at work, if you learn more about the competency requirements for blockchain operation practitioners introduced below, you may have a deeper understanding!
04
The competency requirements for blockchain operation practitioners are to specifically assess whether you have the capabilities, talents and resources in common with other outstanding practitioners? The specific points are as follows:
1. Enthusiasm and passion. It is belief in Bitcoin, belief in the blockchain industry, and recognition of the rules of the crypto world. This is the most important. If you have no faith in the crypto world, you will not be able to make a truly meaningful project even if you enter the blockchain industry.
2. Be in good health. The most well-known community in the currency circle is called the three o'clock community. why? Because a group of big guys stayed up until three o'clock in the middle of the night and kept talking about blockchain. Moreover, many blockchain projects are global collaborations. There will be jet lag between colleagues and they often need to hold meetings in the middle of the night. Blockchain projectsThe project is often unable to recruit people, so it will definitely be very busy, and you will work a lot of overtime and stay up late. It is definitely not a retirement position.
3. Have strong learning and cognitive abilities. The blockchain industry is far from mature, and it changes too fast. Basically, one game is played every month. The learning ability is not strong, and it is difficult to keep up with the pace of development. You will find that the tricks you just learned are effective in personal testing. Next month, you will not be able to attract any traffic, and you will not be able to complete the target. On the contrary, if you have strong learning ability, it will be easier for you to get good grades.
How to improve cognitive ability? Read more cognitive books, communicate with people with strong cognitive abilities, and open your mind. The most important thing is to let him know what is happening and why, so as to improve his cognitive ability. This is the core element of blockchain operation, because all routines will fail within two to three months, but knowing what is happening , after knowing why, you will be able to play in the blockchain industry with ease as your cognitive ability improves, and you will have the opportunity to lead the next gameplay.
4. Strong social skills. The currency circle is very small and the system is not that mature, so if you have strong social skills, it will be very easy to obtain resources. Those who can get along will never suffer a loss here, and resource brokers are the most popular here. There is only a thin line between the big guys and ordinary people. It is easy for you to get opportunities to contact them, and it is easy for them to interact with you in new business sectors.
5. Have strong community operation capabilities in the traditional Internet field. This is a big plus in the blockchain industry. The most important thing about a blockchain project is the community. If you have excellent community operation capabilities, the blockchain industry will be a major opportunity for you. What are excellent social skills? You can make a group of people listen to your instructions, discuss things you arrange, and do things you arrange every day. In fact, it means that you have the potential to be a KOL. Running a community is not that simple. It is the same group with a hundred people. Some groups can generate thousands of high-quality messages a day, while some groups may not see any activity for a month. The same theme, the same people come in, and the same flowers Time management, this is the difference between talents and mediocrity.
If you basically have the first 3 basic qualities, plus 4-5 bonus points, you can try blockchain operations, which will definitely make your career There is a big improvement.
Since the blockchain industry is still very new, there are still many places that we need to learn and explore. It is better to teach people how to fish than to teach them how to fish. If you want to grow in the blockchain industry For local development, you also need to understand the three methods of career research:
A. Internet survey:
Internet search: WeChat, Zhihu, recruitment website, block Chain content platform
Industry communities: subscription accounts, WeChat groups, forums, etc.
Others: Be the best (original answer), rice balls, Knowledge Planet, etc.
I didn’t talk about the Internet here, because my Xixi operations mentor Wang Yuefeng gave his own thoughts on searching for knowledge in the blockchain field: “Search for knowledge in the blockchain field. To search, be sure to use the WeChat search box instead of the Internet. Except for some very early knowledge, you may go to Babbitt." In Zhihu, by entering the "keyword site:hu.com" in the search engine (be careful not to Add www.), you can also find a lot of useful information about blockchain. On the recruitment website, you mainly look at the specific requirements for recruiting talents in the blockchain industry. It is worth mentioning that if you can regularly browse through various blockchain forums such as the Zambi community and blockchain-related communities, you can understand most of the content in the forum or the messages in the WeChat group. At that time, you will be considered as a real starter in the blockchain industry.
B. Consulting with industry insiders:
Email consultation: The phrase is "Can you help me answer questions about XXXX in the blockchain industry through email?"< br />
Professional interview: The phrase is "Can you give me 30 minutes to ask you something about XXXX in the blockchain industry?" (Can be email, phone or WeChat voice)
Consulting blockchain industry professionals is one of the more reliable ways for you to obtain more accurate information. But here are three points to note:
① You need to ask people in the industry who have been in the industry for 5 years (divided into 1 year, 2 years, and 3 years are better, which will help you have a comprehensive understanding), It’s best not to look for people with a halo, such as big names you can contact on Weibo. They may have forgotten how they got in in the first place. (This is just like Uncle Cai choosing the writing instructor of Zambi Academy among the top authors on Bihu. He will eliminate those who are big names in traditional fields and then enter blockchain content creation, because they have their own traffic. , being good at Bihu does not necessarily mean good content creation in the blockchain field.)
②Don’t ask questions that are too trivial or can be found through search, just ask Ask questions worth answering! It is not someone else’s obligation to answer your questions. You have to reduce the time cost and opportunity cost of answering your questions. Moreover, if your question is valuable and worth answering, the person who helps you may be able to answer your questions. It’s easier for people in the industry to answer. You can say to this person in the industry: "I have inquired about the information of... through... channels, but I still don't quite understand it, so I thought if you are free, could you please tell me about... question?" God helps those who help themselves, people are willing to help those who help themselves, so maybe others will have a deep impression on you!
③Ask for suggestions. Speech skills such as "If you had some advice for me, what would it be?" Real knowledge comes from practice, and listen to what the industry knows about you.The suggestions may provide some guidance for your future direction.
C. Personal experience
Become a customer: Become a user of the other party’s products and services (such as tool product companies in the blockchain industry)
Professional experience: Work with the other party for a day, such as working as an assistant
Participate in internships: You can participate in free or public welfare internships, and invite the leaders of the other company to evaluate you after the end. However, this kind of internship should be at least longer than 1 month. If you only have time on Saturdays and Sundays, the longer the period, the better the understanding of the position will be.
You need to do all three steps of ABC, because this is also a step-by-step and step-by-step process. Personal experience is the most important step, as it can reduce your trial and error costs. Suppose you are interested in the blockchain industry and want to try to join an operational position in the blockchain industry. After these three steps, I believe you can determine whether you really want to enter the blockchain industry.
In summary, this article introduces some of what I know about blockchain operations. It is not particularly detailed due to space limitations, but it is relatively comprehensive. This article also introduces three methods of career research. No matter what kind of career you want to research, you can use these three methods to conduct it. What is the content of the survey—the focus of the work? How to evaluate? Opportunities and challenges at work? What are the competency requirements for this job? Salary and future development, etc. I hope each of us can find a good career that we still love despite the pain and pressure!
I am An Qing, a blockchain content creator who is on the offensive. If you are also interested in blockchain, welcome to communicate with me and grow together!
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