京东区块链溯源平台,揭秘京东区块链开源项目

1. What is the blockchain + product traceability solution?

In the heat wave of "embracing blockchain" in 2018, who can be the first to find application scenarios, Launching practical projects has become the most important part of competition.

Among them, traceability and anti-counterfeiting are considered to be one of the most promising areas for blockchain implementation, and it is also the first place where giants compete for the implementation of blockchain technology. fields. Domestically, cities such as Chongqing and Hangzhou have taken the lead in "testing" the application of blockchain in food traceability; e-commerce giants such as Tmall and JD.com are also using blockchain technology to trace the origin of goods and prevent counterfeiting in their respective systems.

Compared with traditional traceability and anti-counterfeiting, what are the advantages of blockchain traceability? What pain points can blockchain technology solve in the traceability and anti-counterfeiting business? Can blockchain technology open a new chapter in traceability and anti-counterfeiting business?

2. How to check the quality traceability of JD.com

Click on JD.com to scan and then align it with the barcode. Full traceability, one code In the end
In November 2020, the National Health Commission issued the "Notice on Further Improving the Traceability Management of Cold Chain Foods", requiring clarification of the main responsibilities, and production and operation enterprises should timely and accurately record each batch of key cold chain Key data such as food inspection and quarantine information, nucleic acid test results, proof of sterilization, source, quantity, and location of the goods. During the Spring Festival of 2021, the Beijing Municipal Administration for Market Regulation and the Beijing Municipal Bureau of Commerce expanded the scope of traceable food varieties on the Beijing cold chain food traceability platform, from imported refrigerated frozen meat and aquatic products to all storage temperatures below 0°C ( Imported cold chain food containing 0℃).
Based on JD Cloud’s anti-counterfeiting traceability technology capabilities, JD.com launched JD cold chain traceability service and took the lead in launching it in Beijing. Blockchain technology has the characteristics of decentralization, openness and transparency, non-tampering, and traceability. When blockchain is applied in cold chain product traceability, it can allow users to quickly grasp the information of each link in the commodity production chain and purchase cold chain products with more confidence. chain goods. Through JD Cloud's one-item-one-code blockchain traceability, the entire cold chain food production and circulation process information can be uploaded to the chain, and the entire cold chain circulation process from production to transportation can be queried and traced. When consumers purchase imported cold chain products on the JD.com platform, they can use the traceability code to check the product’s country of origin, production date, batch number, circulation path, as well as comprehensive health and safety information such as the product’s nucleic acid test report and disinfection certificate.

3. Online shopping is guaranteed and information is transparent throughout the process: JD.com establishes quality traceability and anti-counterfeiting alliance

The Internet continues to accelerate the restructuring of traditional industries, and the e-commerce industry has ushered in new development opportunities.

Data shows: The scale of e-commerce transactions is expected to reach 43.8 trillion in 2020. Such a big dealThe formation of scale depends on the rapid development of domestic e-commerce platforms such as JD.com and Tmall and the gradual formation of online shopping habits among consumers.

Figure Overview of JD.com’s blockchain anti-counterfeiting and traceability solutions

The establishment of JD.com’s blockchain anti-counterfeiting and traceability open platform has great and far-reaching significance.

A very important significance is to continue to improve consumers’ shopping experience in obtaining authentic and high-quality goods on JD.com;

Reduce the cost of traceability and anti-counterfeiting in the supply chain and eliminate the flow of physical information. There is a lot of complex collaboration and communication between them;

Imagine that in the future, after we shop, we can easily know all the real and openable information about the goods we purchased, and we don’t have to worry about waiting for half a month. The products purchased overseas are fake, the food purchased is unsafe, and a series of shopping traps have all disappeared. Are you looking forward to such a shopping experience?

Text丨Li Minmin

4. What are the advantages of using blockchain technology in anti-counterfeiting traceability of goods?

In the early days of the "blockchain era", people were concerned about The understanding of blockchain is limited to digital currency and currency speculation operations. With the development of technology, people realize that applying blockchain technology to industries and promoting the economic development of the industry is its true value. Blockchain traceability and anti-counterfeiting is considered to be one of the most promising areas for blockchain implementation, and it is also one of the first areas where giants compete for the implementation of blockchain application technology. It can be said that whoever can launch the first implementation project will be one step ahead in the industry.
With the help of blockchain technology, information on the circulation process of commodity raw materials, production process, commodity circulation process, and marketing process will be integrated and written into the blockchain to achieve one-item, one-code, full-process authenticity traceability. Blockchain technology is used to digitize the information of participants in different commodity circulation and store it in the blockchain. These include origins, manufacturers, distributors, retailers, brands and consumers. Make each participant's information viewable in the blockchain.
With the help of blockchain technology, the information of all aspects of the goods from production to warehousing is integrated and written into the blockchain. Each piece of information has an independent and special blockchain ID, accompanied by the digital signature and digital signature of the goods. Timestamps provide users with good underlying data support and product quality control.
At the consumer level, through terminal traceability QR codes and open and transparent blockchain technology support, users can easily check the authenticity of products, cultivate users' awareness of authenticity, and enhance brand value.
Due to the complex and difficult-to-verify transaction content and the temptation of high profits, counterfeiting and selling of counterfeit products are frequently prohibited in the market. This not only affects the shopping experience of consumers, but also damages the brand image of merchants. For merchants and consumers, it is urgent to establish a credible anti-counterfeiting traceability system.
All commodity transactions in the entire market must be supported by a trustworthy anti-counterfeiting traceability mechanism. In this way, we can better ensure the quality of the company's own products and improve consumers' shopping experience.

5. BlockHow is the anti-counterfeiting traceability application of the blockchain implemented?

The three major characteristics of the blockchain are well known, which are decentralization, openness and transparency, and non-tampering. The non-tamperable feature enables blockchain to be used in many places. Such as product traceability, anti-counterfeiting, privacy protection, etc.

Because the production process it traces is all uploaded manually, so even if the data cannot be tampered with, the authenticity of the data cannot be guaranteed, and it still cannot be Solve substantive issues.

In general, although blockchain has brought great benefits, it is not perfect after all. However, blockchain technology has advanced the development of the times, and I believe its future is worth looking forward to.

6. The significance of blockchain technology in anti-counterfeiting and traceability

——Yinlian’s answer:

Blockchain can realize traceability and non-traceability of data. Tampering is due to the fact that it is based on a distributed database established by cryptographic links, thus forming a data source that cannot be tampered with. Therefore, complete information records can be achieved in the entire process of products from production to circulation, providing comprehensive product data information to regulatory authorities, allowing them to complete product quality inspection and data interconnection and mutual sharing more efficiently. In this process, blockchain can solve Four issues:

First, information cannot be tampered with, consensus is reached and trust is established. In the network nodes composed of various participants, the business process forms data records. In the product logistics, warehousing, and production links, including raw material sources, processing, assembly and other information are stored in the blockchain network, providing regulatory authorities and cooperative enterprises with Or organizations provide data information for each link.

Second, the process is open and transparent. To achieve product anti-counterfeiting and circulation in the business process, identification chips can be implanted into the product and registered on the blockchain so that it has a digital identity, and then all the information of this digital identity can be recorded through a jointly maintained ledger. Such as source, circulation, etc., to achieve verification effect.

Third, save costs and improve efficiency. The data recorded on the blockchain are kept confidential, and the regulatory authorities store, transmit, verify, and analyze product information, and transfer it between different departments to achieve unified vouchers, full-process records, and corporate credit reporting, which can effectively solve the problem. Issues such as multi-party participation, information fragmentation, and repeated review of circulation links.

Fourth, information sharing. The circulation of enterprise product certification relies on the interconnection of public data resources among departments and institutions such as commerce, customs, quality inspection, industry and commerce, and banks. Under the review environment established by the blockchain, all departments obtain information simultaneously and establish a supply chain-based The credit evaluation mechanism is organically connected with various supply chain platforms to disclose and share information such as credit ratings, credit records, risk warnings, illegal and dishonest behaviors, etc.

The disadvantages of traditional anti-counterfeiting traceability have become very obvious. Anti-counterfeiting traceability has always been an important scenario in blockchain applications. Typical Ruyin Chain also starts from the anti-counterfeiting traceability scenario, hoping to create a blockchain suitable for commercial use. .

Compared with traditional centralized anti-counterfeiting traceabilityCompared with source technology, Yinlian uses the underlying technology of the blockchain, and the merchants produce the anti-counterfeiting codes themselves, eliminating the trust problem of cheating by the middle anti-counterfeiting merchants. The main process is as follows:

7. Why SF Express and JD Logistics are accelerating the deployment of blockchain technology applications

In the field of logistics, blockchain technology can play a role. It can perform functions such as traceability, reconciliation, and credit reporting. It is understood that SF Express uses blockchain in logistics services to compress intermediate links in logistics services and improve the overall efficiency of the industry on the premise of optimizing resource utilization. JD Logistics is also accelerating the deployment of blockchain technology to realize that each product has its own unique blockchain "ID card". At the same time, it also built a blockchain document platform, a blockchain reconciliation platform, and a trusted warehouse receipt service platform, combined with the Internet of Things, AI, and GIS technologies to ultimately realize the digitization of logistics documents, the contractualization of operating rules, and the assetization of logistics data. .
Blockchain has significant advantages such as decentralization, distributed accounting, and encrypted traceability, which can well ensure the integrity and authenticity of on-chain data. Once it has been tampered with or forged, it can be discovered. At the same time, because the blockchain has the characteristics of distributed accounting, even if the data on individual nodes is deleted, other nodes can still completely save the data, ensuring the integrity of the entire blockchain certification system. normal operation. Based on the above advantages, blockchain is naturally suitable for electronic data storage. The introduction of blockchain certificate storage can effectively solve the authenticity and legality issues of electronic evidence, making the electronic data certificate storage process more trustworthy. Future industry trends will develop based on the "blockchain+" model. Yibaoquan uses blockchain technology to effectively solve the whole-link trust issue of electronic data from generation, storage, notarization, and proof: when uploading to the chain, the blockchain is used to ensure the originality and integrity of the storage data. After being put on the chain, each judicial node on the preservation chain is used to ensure the credibility and security of the data; during litigation, the evidence is directly passed to the Internet court to improve the efficiency of rights protection.

8. What convenience can the blockchain service platform launched by JD.com bring to the operation of enterprises?

The concept of blockchain has become very popular in recent years, but in addition to digital currency ( Except for use in the field of virtual currency), there have not been many implementation projects in other fields. JD.com’s recently released “Zhi Zhen Chain” can be said to be an important attempt to implement blockchain in business scenarios. After all, JD.com itself is already very large and has established a relatively complete ecosystem. If “Zhi Zhen Chain” If it can gradually be implemented and play a role within the JD system, it will have a lot of reference value for blockchain applications in the commercial field.

The blockchain itself has the characteristics of tamper-proof, traceability, full process, decentralization, etc., and these characteristics are more consistent with the e-commerce field where market operation is relatively clear. In my opinion, the blockchain platform created by JD.com can bring the following benefits:

First, products can be traced. Product anti-counterfeiting has always been a headache for e-commerce platforms, and it also accounts for a large part of the e-commerce platform's expenses. After using blockchain technologyIt can complete product tracking and ensure product traceability. Product authenticity will no longer be a problem that troubles merchants.

Second, the service is traceable. Not only products can be traced, but services can also be traced using blockchain technology. Services that follow products are often one of the core factors that affect user experience. Making services traceable can build a service system to facilitate smoother connection and cooperation between merchants and between merchants and users.

Third, standardize bill (contract) management. Invoice management has always been a troublesome matter in a business environment. After using blockchain, standardized management of invoices can be completed. Blockchain notes have natural characteristics such as being unforgeable, tamperable, traceable, and verifiable, and these characteristics can avoid a large number of transaction risks.

Fourth, the process is intelligent and standardized. By using the "Smart Chain", many companies participating in the JD platform can effectively use the "Smart Chain" to complete various business operations (to be developed and improved), which greatly lowers the entry threshold for participating companies.

I believe that the "Smart Chain" will be further developed and improved in the future, and will also bring more convenience and benefits to service merchants.

My research direction is big data and artificial intelligence. I am currently leading graduate students in related fields. I will continue to write some popular science articles on big data on Toutiao. Friends who are interested can check it out. If you pay attention to me, I believe you will gain something from the demolition tribe.

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Thank you!