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1. What new products or services can the combination of Qihuo blockchain technology and NFT marketing bring to brand enterprise marketing?

1. Distributed brand marketing: Block Chain technology can ensure the safety of Yutatan brand marketing activities on a global scale, and can effectively disperse brand publicity and promotional activities to different regions, thereby increasing the brand's visibility and influence.

2. Intelligent delivery: AI technology can intelligently analyze the delivery of brand marketing activities, identify potential customers more accurately, achieve more effective advertising, and thereby improve the efficiency of advertising.

3. Intelligent customer service: AI technology can provide intelligent customer service, which can quickly solve customer problems, improve customer satisfaction, enhance customer loyalty, and promote the success of brand marketing activities. .

2. What kind of project is POPC?

With the continuous development and application of blockchain technology around the world, according to data from the industry development report, China’s blockchain The industry is developing rapidly. Blockchain has a wide range of applications. Thanks to the continuous innovation of blockchain technology and China's huge Internet consumer group, blockchain applications in China have also shown the characteristics of being diverse, extensive and active.
Because of its focus on China's vast market, POPC decided to enter the Chinese market strongly. POPC comes from the United States. It is a "blockchain + advertising" project launched by Point-of-Purchase(pop)ad Co., Ltd. based on the application of blockchain technology in the advertising industry. It has already been launched in Canada, Singapore, Branch companies have been established in China, Japan and other countries and regions.
POPC is an intelligent, transparent, open and honest advertising ecosystem, and an innovative application of blockchain technology in the advertising field. It encapsulates the underlying blockchain technology and provides access to various advertising platforms and media platforms; it also provides various services such as smart contract setting, smart contract triggering, automatic accounting, data uploading, and data query.
POPC uses blockchain technology and uses a decentralized consensus method to provide a network for contribution pricing and equity returns in the content production field, so that content producers, content investors, and content consumers can all receive reasonable incentives and benefits. In return, advertisers can also achieve precise marketing on the platform. (Micro It will ultimately bring about a new round of digital economic revolution, which will have the most profound impact on our production and lifestyle.

3. BlueFocus and the Blockchain Data Foundation cooperate to explore marketing blockchain applications

Recently, the Blockchain DATA Foundation and BlueFocus reached an agreement Strategic cooperation, both parties will work together to build blue lightThe marketing blockchain laboratory of Kunlun Hall Research Institute. The two parties will cooperate on the technical implementation of the DATA project in data anti-fraud in the field of digital marketing, and will also jointly explore the broad application prospects of blockchain technology in the field of advertising and marketing.

BlueFocus was founded in 1996 and listed on the GEM in 2010. In addition to having branches in major domestic regions, BlueFocus also has an international business network in North America, Europe and other countries and regions in the Asia-Pacific. Asia's largest marketing communications company. In the context of the era of big data and social media, BlueFocus continues to increase data genes and technology genes through business innovation and investment and mergers and acquisitions, and achieves the integration of content, creative services and product technology capabilities, forming new core competitiveness. In 2017, BlueFocus achieved total revenue of 15.2 billion yuan, of which data technology business revenue accounted for nearly 90%. More than 20% of the ideas have been completed by independently developed intelligent service robots, and the intelligent management service platform has taken shape.

The DATA project is a decentralized terminal data credit protocol based on blockchain and driven by AI technology and P2P mobile storage architecture. The DATA project is committed to using blockchain technology to solve serious problems in the global digital ecosystem such as data fraud, low cooperation efficiency caused by lack of trust, waste of ecological resources, and uneven value distribution. Through terminal-level data trustworthiness assessment, the DATA project hopes to solve the problems of data traceability, confirmation of incentives, and quality control.

In March of this year, BlueFocus and Lakala Group jointly established the Kunlun Hall Big Data Research Institute, which consists of four major laboratories: cloud computing, artificial intelligence algorithms, service robots, and blockchain applications. And set up a research center in Silicon Zen Valley. BlueFocus hopes to integrate various forces to build a smart operation platform. In the future, it will rely on big data construction capabilities to realize the output transformation and in-depth application of scientific research results, provide a powerful engine for the intelligent development of the entire marketing system, and ultimately empower customers with smart operations. Ability to achieve business model innovation.

The two parties will carry out the following cooperation on the implementation of the DATA project and the exploration of blockchain technology in the field of digital marketing:

On the one hand, based on the accumulation of marketing communication services over more than 20 years , BlueFocus has a deep understanding and strong demand for digital marketing effect monitoring. BlueFocus will try to use the Data Authentication Protocol and other related technologies provided by the DATA project within the system to build the underlying blockchain infrastructure for terminal data quality monitoring and traffic fraud prevention. For example, its mobile intelligent marketing integration service company Domob focuses on mobile brand advertising, performance advertising and APP distribution, and has a one-stop programmatic advertising platform. By combining DATA, Domob can not only further improve its own flowIt has a quantitative anti-fraud system to optimize service processes and improve marketing efficiency. It will also become a DATA ecological certification node and work with ecological partners to jointly manage the ecosystem.

On the other hand, the two parties will combine the actual needs of BlueFocus and its subsidiaries in the marketing field to explore more application scenarios of blockchain technology, and will be jointly organized by the Blockchain Data Foundation (Blockchain DATA Foundation) leads the research of the institute’s blockchain laboratory in the field of marketing. Through core mechanisms such as blockchain-based consensus engines and smart contracts, the two parties will conduct research on marketing alliance chain research and development, intelligent marketing, settlement and payment, and data privacy security. By combining AI and big data technologies, we jointly improve digital marketing efficiency and create more value for customers and ecological partners.

In this cooperation, BlueFocus will also join the Global Data Trust Alliance as a strategic partner to jointly build a true, mutually trusting and efficient global data ecosystem. The Global Data Trust Alliance is an alliance initiated by the Blockchain DATA Foundation with the goal of establishing a true and mutually trusting data ecosystem. Currently, the American marketing data monitoring and analysis company Kochava, XCHNG Global Zone Blockchain digital marketing platform and global mobile monetization optimization platform Yomob are both members of the alliance. At the same time, Kunlun Hall Marketing Blockchain Laboratory will also work together with members of the Global Data Trust Alliance to explore potential vertical application scenarios that blockchain technology can really empower in solving data trust.

4. The current development status of digital marketing

The development of digital marketing in China
The digital marketing industry was first listed in the category of advertising marketing, and there was no dedicated media company. As large international advertising companies, BBDO, JWT, Leo Burnett, and McCann Advertising all provide similar services, but they are not their main business. The well-known foreign-funded companies that have introduced digital marketing in China include SinoTech Media Company, Youke Advertising and Hakuhodo Japan. Domestic localization, and is trying more comprehensive functions of the full-network e-commerce digital marketing platform: Youke.com.
Marc Pritchard said that it is a mistake to regard all digital tools, technologies, and platforms as the marketing concept of digital marketing. The marketing concept based on tools and channels is dead.
In domestic digital marketing, the changes brought about by the Internet, especially the mobile Internet, to marketing are unprepared. More and more channels are making it more and more difficult for Party A’s brand companies to manage, and Party B’s various agencies are also suffering. More and more facts prove that marketing based on tools can only be passive.and ineffective, so tool-driven digital marketing is dead.

5. If you want to promote overseas blockchain, what should you do?

If you want to promote overseas blockchain, what should you do?

You can consider looking for an expo Overseas dissemination.

If you want to do blockchain advertising and promotion, is there any precision marketing platform?

You can consider Xiacheng Outer Circle, which has a dedicated blockchain industry promotion solution, integrating more than 10 types of media relations resources with more than 300W, and it is said to be good at precise advertising.

Why does funsworld launch blockchain K assets?

Because blockchain has three major advantages: openness and transparency, collective maintenance, and reliable database, it has broad prospects and huge market potential, so they launched this electronic currency.

How to learn blockchain

Blockchain has become crazy, but you know nothing about it!

Blockchain is a decentralized database system participated by different nodes and an open ledger system.

It consists of a series of data blocks or data packets generated according to cryptographic methods, that is, blocks. The data information of each block is automatically stamped. Timestamp, thereby calculating a data encryption value, that is, hash value (hash).

Why does Panyubao launch the blockchain delivery function?

It should be for a better user experience

How to play foreign exchange when blockchain comes

How to play it specifically, Tiger Foreign Exchange has done a good job in this aspect of the industry

How to prevent counterfeiting in blockchain ? How to spot fakes?

They will record the production information, logistics information, sales information and other data of the product. It is equivalent to a person having an ID card, but this ID card is a code. After entering, you can see very complete information. Even your "parents" know your net worth and name, and they can't change it! With this kind of blockchain for anti-counterfeiting and traceability, even the labor cost of printing is saved.

After reading the previous content of Blockchain Three Plus One, what are the ways to promote blockchain?

From traditional promotion to offline and online methods, it mainly describes the different methods of promotion in entities and on the Internet. The main promotion of blockchain is through e-commerce online promotion channels (database marketing, social media marketing, online advertising, mobile clients, distribution platforms, search engine marketing, resource cooperation marketing, classified information, etc.). The models are always changing, but they remain the same. Regardless of the promotion channels, they all serve a common goal: profit.
The above are purely personal thoughts.

Blockchain, what kind of project is it? How to do it?

I have been studying blockchain for a long time and have learned about several projects. You can discuss it.

How to learn blockchain

Take two steps, the first step is to determine the direction, and the second step is to determine the details. . The directions are as follows: IJust a novice who wants to know roughly what it is.

I want to work in the blockchain industry, doing development, operations, products, and even blockchain entrepreneurship.

The details of each direction are purple:

Direction 1

I want to understand what the blockchain is and what the various coins do.

Let’s start with Bitcoin. Here we recommend "Bitcoin" edited by Li Jun, Chang Chai, etc., which can help you understand the consensus wisdom behind Bitcoin, the principle of decentralization, the history of Bitcoin, etc. Next, let’s research various currencies. The larger domestic chains include QTUM and NEO, and the larger foreign chains include EOS, ETH, etc. Go study their white paper, team, history, itter, telegram group and other places where you can get in touch.

At the same time, you also need a place where you can watch the market, exchange ideas, and read articles. Here are some commonly used apps recommended. For example, the commonly used APP blockfolio for checking prices; for checking information, block information, news, and even finding a place to brag, you can use the Baweiyuan APP; for currency information, you can refer to the Feixiao APP, which has a lot of content. Among them, Ba Weiyuan APP is the one I use most because its news is reliable and will not be faked.

Direction 2

Blockchain industry

As far as I know, most of the current practitioners in the blockchain industry have transferred from finance or computer majors. If you are a college student and want to work in the blockchain industry, you may consider majoring in finance or the computer industry. If you are already working and want to join the blockchain industry, then you need to learn the following content. This book "Blockchain: From Digital Currency to Credit Society" by Chang Chai and Han Feng will introduce you to the basic knowledge of blockchain. "Blockchain Technology Guide" can help you deepen your understanding of blockchain technology. "Blockchain Revolution" can take you into a revolution that is about to happen. Overall, there is a lot to learn.

6. How to apply blockchain in the field of digital advertising

Blockchain has now become a highly exposed hot word, and some even believe that this technology will be used in all walks of life around the world. bring huge changes to the industry. So, what impact will it have on the digital out-of-home advertising (DOOH) industry?

Rob Thomas, director of inbound marketing at OpenMedia, gives some perspective:

DOOH and location-based advertising

The outdoor industry is undergoing a micro-revolution. Static and regular banners are no longer enough to attract a loyal and lasting consumer base. In an increasingly digital and internet-driven world, brands are preparing to take the next step in creating outdoor advertising strategies that are not only eye-catching, but also accessible, engaging and impactful.

What is certain is that blockchain has the potential to revolutionize the digital outdoor media industry.capability. Blockchain can enable brands to gain big data insights about their customer base by facilitating and encouraging consumers to interact with their digital location-based ads (e.g., taking photos and sharing them on social media) in exchange for customer rewards. The process is called tokenization.

Leveraging location-based data can have a significant impact on digital out-of-home media. Fundamentally, allowing brands to tailor their ads to specific audiences at specific times and with specific goals really works.

Smart Contracts, Tags, and Outdoor Advertising

Essentially, blockchain is a decentralized record-keeping technology that can be used without the need for a centralized third-party administrator. Facilitate secure and transparent peer-to-peer financial transactions. It is also known as cryptocurrency.

This technology is expected to have an output value of US$175 billion by 2025. In the field of digital out-of-home media, one of the most attractive possibilities is that blockchain can enable the formation of mutually beneficial logos between brands and consumers.

For example, imagine a digital display that drives users to interact with it through taking photos and social media sharing in exchange for a fixed amount of digital (crypto) store credit. In return, this will allow brands to create micro-branded ads, which will provide them with specific and valuable data about their consumer demographics.

This formal marking between enterprises and consumers can be implemented through smart contracts. A smart contract in its simplest definition refers to a piece of computer code that controls future transactions between parties on the blockchain when triggered under specific conditions. For example, a triggering event could be when a consumer engages in an outdoor ad by sharing a photo on their social media. This, in turn, can trigger spontaneous contract execution and store crypto credit rewards from advertised brands will be seamless and transparent.

In addition, consumers can be sure that their information is secure because distributed ledger technology has strong encryption capabilities. As the name suggests, each transaction represents a "block" and all blocks are connected to the next creation chain. Since this chain is distributed to every peer in the network and is not under the control of a central administrator, it is difficult for any hacker or third party to interfere with the data.

There is no doubt that the future of digital out-of-home media is exciting.

As a leader in digital outdoor media, Aoqing Siling is also actively developing blockchain-related businesses. It hopes that through blockchain technology, it can make the digital outdoor ecosystem transparent and reduce advertising fraud. , improve the effectiveness of reaching target groups. In the further future, with the deepening of blockchain and artificial intelligence technology, the overall ecological model of outdoor advertising may be subverted. Quanque is working hard to enhance the interests of advertisers, media, and users.

7. What are the reliable marketing and promotion methods of blockchain, or intelligent marketing platforms?

Our project has been promoted on media cafes, and the promotion platforms are all the same anyway. Bar! It’s just that he has many media outlets, such as Golden Finance, Babbitt, Coin World, and CoinKuaibao, etc. are all available, and there are many choices. Let’s talk about the advertising promotion methods that I think are reliable:

1. For community promotion, you can go to the person in charge of the key areas of major social media to cooperate.

2. Blockchain media promotion, which is easy to understand, is to advertise and post soft articles in the media.

3. SEO promotion is about ranking, but the results are slow.

4. For bidding promotion, you can directly cooperate with major search platforms.

8. What are the reliable marketing and promotion methods of blockchain, or intelligent marketing platforms?

Blockchain marketing and promotion in outer city circles:

< p> When a blockchain project is just launched, it is a great opportunity for brand promotion. Promoting the project together with the brand can not only enhance the popularity of the blockchain brand, but also greatly attract users to pay attention to the project application.

There are currently 10,000+ people living outside the city. If you want to do block chain advertising, then try the outer circle of the city!