区块链技术在电子商务的应用论文,区块链技术在电子商务的应用有哪些

Ⅰ What impact may blockchain have on e-commerce?

Technology is unlimited, and there is a lot of room for blockchain to empower e-commerce. Blockchain's trust mechanism, decentralization, token system, etc., have brought disruptive changes to e-commerce buyers and sellers, supply chains and other links.

II The future prospects of blockchain e-commerce

This development model has good prospects.
Blockchain e-commerce is widely used in the economic field. Blockchain technology has strong practical significance in cultivating new drivers of economic growth, building an honest society, improving management technology, and alleviating financing difficulties for small and medium-sized enterprises.
Blockchain e-commerce has been widely used in many different fields, such as financial services, Internet of Things and supply chain management. It has the characteristics of decentralization, immutability and high security.

Ⅲ What convenience can the blockchain service platform launched by JD.com bring to the operation of enterprises

The concept of blockchain has become very popular in recent years, but in addition to digital currency (virtual currency) Except for currency), there have not been many implementation projects in other fields. JD.com’s recently released “Zhi Zhen Chain” can be said to be an important attempt to implement blockchain in business scenarios. After all, JD.com itself is already very large and has established a relatively complete ecosystem. If “Zhi Zhen Chain” If it can gradually be implemented and play a role within the JD system, it will have a lot of reference value for blockchain applications in the commercial field.

The blockchain itself has the characteristics of tamper-proof, traceability, full process, decentralization, etc., and these characteristics are more consistent with the e-commerce field where market operation is relatively clear. In my opinion, the blockchain platform created by JD.com can bring the following benefits:

First, products can be traced. Product anti-counterfeiting has always been a headache for e-commerce platforms, and it also accounts for a large part of the e-commerce platform's expenses. After using blockchain technology, product tracking can be completed to ensure product traceability. Product authenticity will no longer be a problem that troubles merchants.

Second, the service is traceable. Not only products can be traced, but services can also be traced using blockchain technology. Services that follow products are often one of the core factors that affect user experience. Making services traceable can build a service system to facilitate smoother connection and cooperation between merchants and between merchants and users.

Third, standardize bill (contract) management. Invoice management has always been a troublesome matter in a business environment. After using blockchain, standardized management of invoices can be completed. Blockchain notes have natural characteristics such as being unforgeable, tamperable, traceable, and verifiable, and these characteristics can avoid a large number of transaction risks.

Fourth, the process is intelligent and standardized. By using the "Smart Chain", many companies participating in the JD platform can effectively use the "Smart Chain" to complete various business operations (to be developed and improved), which greatly lowers the entry threshold for participating companies.

I believe that “Smart Chain” will further develop andPerfection can also bring more convenience and benefits to service merchants.

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IV Bitcherry BCHC proposed "Blockchain 4.0" to promote the application practice of blockchain and e-commerce industry

With the continuous development of blockchain technology, it seems that many industries want to It has something to do with the blockchain, and there is a popular saying in the world: "Those who get the blockchain will win the world." So is this blockchain really as amazing as everyone says? How will blockchain finally be implemented? Today, let’s first talk to you about the application practice of blockchain in the field of “e-commerce”.

First, let’s briefly review what is e-commerce? E-commerce was born in the 1990s. It is a business activity that uses information network technology as a means and commodity exchange as the center and side. We call e-commerce "EC" for short. Many people think it is the ultimate major commercial use of the Internet, so they call it an epoch-making symbol.

According to data from US market research company Forrester, by the end of 2018, China’s e-commerce market is expected to reach US$1.1 trillion, becoming the world’s first trillion-dollar e-commerce market. The report points out that by 2022, China's e-commerce market will reach US$1.8 trillion, far exceeding the United States and Japan.

With the expansion of e-commerce, it has also greatly promoted the development of logistics, customer service and other industries. But at the same time, it has also brought about many problems. According to big data from the e-commerce consumer dispute mediation platform, the number of complaint cases accepted in the first half of 2018 increased by 66.93% year-on-year, and the growth rate was much higher than in previous years.

In order to solve the pain points of e-commerce in aspects such as counterfeit goods, logistics, integrity, and supervision, major companies and platforms are also showing off their skills and tricks. The most eye-catching one is our protagonist: blockchain. So how does it solve these problems?

First, supervise the production process of goods.

Second, trace and track the transportation of goods.

Third, guarantee product sales and after-sales service.

Fourth, protect user privacy.

Bitcherry BCHC, a distributed e-commerce platform, solves the platform trust crisis

Bitcherry BCHC is the world’s first distributed e-commerce platformThe platform is based on blockchain technology and is committed to creating a super ecosystem that covers all aspects of food, clothing, housing and transportation. In the community ecology, all participants, such as users, merchants, super nodes, operating nodes, etc., use the token system for everyone's participation and economic sharing to open up the online and offline O2O e-commerce system, making the entire ecology healthy and autonomous. , develop healthily.

It is understood that the distributed e-commerce network has multiple payment methods, distributed sharing mechanisms, behavioral token incentives, distributed open platforms, multi-industry and multi-community access, and operating nodes around the world. , decentralized distributed business organizations, community self-propagation and ripples and other characteristics.

At present, consumer information is leaked, everyone has become a "digital labor", merchant profits are reduced, customer acquisition costs are increasing day by day, supply chain supervision is lacking, and product quality problems occur repeatedly, which is the problem for most centralized e-commerce companies. main pain points. Different from the centralized model of traditional e-commerce platforms, the underlying technology of distributed e-commerce platforms is a distributed accounting method that allows transaction data, dissemination, purchase, circulation and other behavioral data to be uploaded to the chain, making it open, transparent and non-tamperable. In distributed e-commerce based on blockchain technology, industry issues such as product traceability, logistics supervision, user evaluation and community incentives are all well-founded and well-founded. It returns data, traffic and value to the parties involved in the transaction, effectively solving the various shortcomings of centralized platforms.

To promote the implementation of blockchain in actual business scenarios, Bitcherry BCHC proposed "Blockchain 4.0"

According to the reporter's investigation, Bitcherry BCHC will adopt a two-stage implementation of "Blockchain 4.0" 4.0” target. Providing a public chain with high TPS and compatible with Ethereum smart contracts is the first phase of Bitcherry BCHC's measures to ensure the safe and efficient circulation of digital assets in the e-commerce ecosystem. In the second phase, Bitcherry BCHC will provide a large public chain environment that supports the e-commerce ecology - an e-commerce vertical blockchain network platform, allowing e-commerce operators to quickly realize digital operation transformation in the digital economy era and realize mutual cooperation in the e-commerce ecology. diversion. In addition, the reporter learned that the large public chain environment will also provide a governance structure, including a smart contract-based complaint mechanism, reputation scoring, arbitration mechanism, etc., to prevent fraud and damage to the interests of consumers and digital asset investors, and ensure the e-commerce ecosystem compliance and healthy development.

In terms of technology, the Bitcherry BCHC public chain will combine blockchain and DAG technology to provide a chain network system, and the main chain will provide guarantee for the security of the entire system. Use signature algorithms, distributed storage, data operations, consensus mechanisms, message diffusion and other technologies to optimize the distributed e-commerce network architecture, and use a decentralized and non-tamperable structure to allow all participating entities in the Bitcherry BCHC ecosystem to establish a trust mechanism to achieve Fast transaction verification for all parties in secondsIt is the main technical feature of the Bitcherry BCHC project.

IV What are the advantages of blockchain + e-commerce?

Online shopping is convenient, complete, and saves time and effort. It has become an unchangeable way of life for people and has brought a lot of convenience, but there are also some problems that trouble consumers.

Counterfeit goods are rampant and quality issues cannot be monitored

Counterfeit goods are an online and offline economic phenomenon. However, after being spread through Internet platforms, online fakes have been questioned, and sometimes the Internet is even called a "counterfeit goods distribution center."

For e-commerce companies eager to operate normally, the Internet is both a prosperous place and a sad place. Many e-commerce companies have suffered serious damage to their reputation.

In response to this phenomenon, we use blockchain technology to develop a decentralized traceability certification mall. All products in the mall will display the traceability information of the product on the product details page, from the origin of the raw materials, raw material batches, to the production and processing process.

The traceability information of dealers and distributors, including logistics, will be fully displayed on the product details page. Consumers can see all the information about this product just like browsing the product details page normally. . Consumers can supervise products from the source, prevent fakes, and verify the authenticity of products.

Credit crisis

The problem of consumer trust behind selling fake goods. Once trust declines, it will not affect one or two online stores, but the entire e-commerce industry faces an existential crisis. Not only that, in recent years, it is not uncommon for many consumers to engage in dishonest behaviors such as returns of inferior goods, overbearing clauses, and rising prices first and then falling prices. There are also many merchants who try to falsify their products, boost sales and praise, shatter the glass, and confuse consumers.

On the surface, the phenomenon of e-commerce billing is a problem of imperfect laws and regulations, but fundamentally it is an issue of unscientific operating rules of e-commerce platforms, especially e-commerce or product display and sorting. the rule of. Using a unique algorithm, we focus on product quality and service quality, while integrating sales and reputation.

At the same time, we use intelligent detection mechanisms to punish merchants who fake orders. Merchants do not need to spend a lot of money to pay bills, which avoids unfair competition in paying bills and maximizes the overall interests of the community.

Operating costs remain high

The cost of opening a store on a traditional e-commerce platform is getting higher and higher. Excluding product costs, traffic drainage, new production, filming and production, and platform deductions, merchants are increasingly saying that they can’t bear it.

Thanks to the decentralized model, blockchain and smart contracts, quality and security chains and smart contracts are used, using cryptocurrencies as a payment solution that combines security, low cost and fast payment processing speeds.

The combination of blockchain and e-commerce has the following advantages:

Improve operational efficiency: Use the technical advantages of blockchain to simplify operations and improve efficiency. Smart contracts are used to regulate intermediaries, such as logistics and payment processing partners, but also to monitor sellers and consumers.

The smart contract retains records of transactions and evaluations between all sellers and buyers in the quality safety chain, ensuring that all reviews come from customers who actually purchased the product. Transaction records and assessments must not be tampered with.

Trust and Transparency: Another important advantage of blockchain and e-commerce is that it can increase the transparency of transactions, thereby promoting trust. Every transaction is recorded on the shared ledger and cannot be modified by anyone.

It provides high security, enhanced visibility, and faster processing making every transaction trustworthy, reliable and transparent.

Reliable data security: Whether it is centralized storage or cloud storage, data storage is always a vulnerable place and can easily fall into weak encryption. Even the best encryption systems can be hacked.

Blockchain technology is used to provide a decentralized ecosystem to ensure data security on the chain.

Combined with blockchain technology, it breaks the traditional e-commerce benefit distribution system, breaks the traditional e-commerce anti-counterfeiting model, and creates a new "decentralized" trusted mall and blockchain through individuals, merchants, and platforms. Community.

VI How to apply blockchain technology in the e-commerce field

There is already such an application in the world, called g‏ojo‏y. The prospect is very optimistic, and consumption is the mining mode. Stimulate consumers to go shopping in this mall. Consumption is investment. Anyway, you will buy wherever you buy. There are also digital assets that can be mined here. The digital assets mined have room for appreciation and can be held or exchanged for money. I only learned about this after listening to the Blockchain Business Revolution on Qianchao. There is a lot of related content in it!

VII Can blockchain technology be used to promote cross-border e-commerce

On October 11, the Sichuan Provincial People’s Government issued the “Implementation of China (Nanchong) Cross-border E-Commerce Comprehensive Pilot Zone” Plan", the plan states: Support cross-border e-commerce companies to use digital technologies such as cloud computing, big data, artificial intelligence, and blockchain to carry out intelligent, personalized, customized production, cross-border e-commerce live broadcasts, social e-commerce, etc. new modelTo promote innovation and entrepreneurship, telecommunications companies are encouraged to provide dedicated international Internet data channels for foreign trade companies to carry out digital marketing.
Easy Baoquan uses blockchain technology to effectively solve the whole-link trust issue of electronic data from generation, storage, notarization, and proof: when uploading to the chain, the blockchain is used to ensure the authenticity of the stored data. Originality and integrity; after uploading to the chain, each judicial node on the preservation chain is used to ensure the credibility and security of the data; during litigation, evidence is directly passed to the Internet court to improve the efficiency of rights protection.

ⅧWhat are the applications and successful examples of blockchain?

Blockchain can be applied to all walks of life. Taking e-commerce as an example, in order to solve the problem of counterfeit goods, Regarding pain points in logistics, integrity, supervision, etc., major companies and platforms are also showing off their skills and tricks. Blockchain is used as one of the more feasible means, so how does it solve these problems?

First, supervise the production process of goods. When visiting online stores, the biggest worry is buying fake products, especially overseas products. In addition, there is also the price problem caused by fake products. How to buy products at reasonable prices while ensuring the authenticity is really a headache. The transparency and irreversibility of blockchain technology allow consumers to check the production place, manufacturer, raw materials, etc. of goods at any time.

Second, trace and track the transportation of goods. A series of operational activities such as supply chain, inventory, and logistics involved in e-commerce will involve multiple intermediaries. The decentralized, non-tamperable, and traceable characteristics of blockchain make the entire process transparent, and any partner can You can check the inventory and payment status, which can effectively solve the "bullwhip effect" problem in the supply chain. (Bullwhip effect: refers to a phenomenon of demand variation amplification in the supply chain. The fundamental reason for its occurrence is the lack of communication and trust mechanisms between upstream and downstream enterprises in the supply chain. Demand information is transmitted upwards along the supply chain. Keep misinterpreting.) At the same time, blockchain’s smart contracts can be used to regulate intermediaries, such as logistics and payment management partners. Simplify the huge management system to improve efficiency.

Third, guarantee product sales and after-sales service. At present, three-quarters of the transactions in China's e-commerce market are completed on the mobile terminal. Payment trust is a major problem that the platform needs to solve, and blockchain is known as a "trust machine." To give you an example, many websites Stores will fake orders or falsify data in order to get good reviews. Once the purchase information is uploaded to the chain, it cannot be tampered with to ensure authenticity. You can check the merchant's real transaction records to ensure whether the merchant is trustworthy.

Fourth, protect user privacy. The private key, public key, and encryption algorithm of the blockchain can solve this problem. Each user has his own independent address, and due to the anonymity of the blockchain, companies cannot publish or store user information and are protected from hackers. s attack.
 
For specific implementation applications, we take the two domestic e-commerce giants as examples. Alibaba has begun to introduce blockchain since 2016. First, Ant Financial launched blockchain technology to pay for charity donations, which was the first test of blockchain technology; in 2017, Ant Financial’s technology experiment The Office announced the opening of blockchain technology to support imported food safety and product authenticity traceability; in 2018, Cainiao and Tmall International announced the use of blockchain technology to track and verify the full logistics information of cross-border imported goods. These data include goods The country of origin, country of shipment, loading port, mode of transportation, import port, bonded warehouse inspection and quarantine order number, customs declaration number, etc.

Logistics and product traceability are indeed a good entry point for blockchain to enter the e-commerce field. As one of the domestic e-commerce giants, JD.com is certainly not to be outdone. In 2017, JD.com announced the establishment of " Jingdong Quality Traceability Anti-Counterfeiting Alliance", united government departments at all levels to build a Jingdong blockchain anti-counterfeiting traceability platform through the alliance chain; in December of the same year, it jointly announced the establishment of the China National Engineering Laboratory for E-commerce Transaction Technology with Walmart, IBM, and Tsinghua University The first safe food blockchain traceability alliance.

Ⅸ What are the applications of blockchain technology in business

1. Banking industry
A bank is a safe storage warehouse and value exchange center, and blockchain As a new type of digital transaction method, it can prevent financial risks more safely and is even more outstanding in the current financial field. UBS and the British Barclays Bank have successively carried out blockchain research experiments. It is hoped that the cost of settlement middlemen can be reduced through the decentralized ledger characteristics of blockchain technology.
2. Payment and cash transactions
Today’s transaction model has been fixed for hundreds of years. Nowadays, the intervention of blockchain technology is to create a more simplified transaction system, which can create a better future for the existing cash transaction model with the characteristics of decentralization, convenience, borderlessness, ultra-low rates, and instant transaction arrival. "Business Structure".
3. Traceability of academic certificates and training
Using blockchain technology to certify academic certificates will ensure that students’ education and training are traceable. If the future education system can adopt open and transparent academic certificates and results Certificates and diplomas can better solve the problem of academic qualification or certificate fraud, and solve the labor cost and certificate manufacturing cost.
4. Copyright certification
“Traditional copyright protection methods include copyright registration, judicial appraisal and notarization. These are all effective methods to protect originality, but they are time-consuming and labor-intensive. Traditional media consumes a lot of money in After spending time and energy to produce content, the traditional methods of copyright protection seem a bit helpless. It takes as much time and energy as creating content. For example, a single creative article worth a few hundred yuan, or even dozens of yuan, is Hundreds of dollars must be spent on copyright protection, which is unacceptable to many creators.
Through the development of infrastructureThe digital rights management (DRM: Digital Rights Management) technology based on the blockchain records and tracks every authorization when a work is released or the copyright owner's copyright of the work, making both the manager and the author more powerful. control over intellectual property rights. Blockchain technology can help authors, artists, photographers and other art workers register the copyright of their works on the blockchain to prevent infringement.
Blockchain technology provides a simple public database registration, which facilitates creators to register copyright on the blockchain and obtain the corresponding copyright certificate. If someone copies a work without permission, the blockchain will automatically issue a copyright certificate as a warning. It also records all authorized and unauthorized copying and distribution activities, which can be used as management and statistics for the management department and copyright owners, and can also be used as evidence in court for infringement.

5. Public welfare and charity
The characteristics of the blockchain itself are to solve the "trust" problem in charity fundraising. The blockchain is a digital account book that cannot be tampered with. It is based on the block chain. In the transaction model of blockchain technology, there is no central organization or central server. All transactions are recorded in the blockchain distributed database, which means that the donations or benefits raised can be effectively distributed to all parties. The entire process needs to be simpler, safer, more transparent and more authentic in human hands.
Triporg: It is a travel service platform that uses blockchain technology to provide booking services such as air tickets and train tickets.