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Ⅰ How to use blockchain in Pu’er tea

One of the biggest benefits of blockchain is that it has traceability characteristics. If Pu’er tea can be connected with blockchain By integrating it with the blockchain, its reliability can basically be guaranteed, because the blockchain is a trust machine.

Pu'er tea is a famous tea. I believe there are many fakes or imitations on the market, but for consumers, how to distinguish the authenticity? It's difficult unless you're an expert.

This also ensures that all participating nodes have a certain understanding of Pu'er tea and can truly achieve the effectiveness and authenticity of the Pu'er tea production and manufacturing process. sexual confirmation.

II In the era of asset digitization, life consumption will exceed your imagination!

As the attention of blockchain technology is increasing day by day, the current applications based on blockchain technology are also gradually increasing. Blockchain technology combines big data, cloud computing, artificial intelligence, the Internet of Things and other emerging technologies to jointly create a new pattern of Internet+. In the financial field, one of the major application scenarios of blockchain technology is "digital assets."

Digital assets refer to non-monetary assets owned or controlled by an enterprise, existing in the form of electronic data, and held for sale or in the production process during daily activities. Digital assets can be divided into five categories based on their functions and values, namely data assets, digital currency assets, digital equity assets, digital IP (intellectual property) assets and other digital assets.

Among them, digital currency assets are digital encrypted currencies that are issued on the blockchain, have clear ownership relationships, can be circulated within a certain range, and have realizability. Their main value lies in circulation. And use vertical reappearance. Compared with traditional currencies, digital assets have obvious advantages. They can not only save the costs of issuance and circulation, but also improve the efficiency of transactions or investments, and enhance the convenience and transparency of economic transactions.

The People's Bank of China established the Central Bank Digital Asset Research Institute in Beijing as early as January 2017, and announced in the "Thirteenth Five-Year Plan for the Development of Information Technology in China's Financial Industry" that it will fully promote The development of blockchain technology. China has previously made it clear that the central bank of China has full control over cryptocurrency and "as long as conditions are mature, it can accept this technology." "All is ready except for the opportunity". At the beginning of 2019, the People's Bank of China made it clear at the 2019 National Currency and Gold and Silver Work Conference that my country will vigorously promote the research and development of central bank digital currency in 2019. It is foreseeable that once the time is ripe, the domestic central bank may launch a legal digital currency in due course.

Many domestic fields, including finance, public services, education, medical care, culture and entertainment, etc., have implemented blockchain scenarios. In the many market competitions of Shihao, Tea Chain World can be said to be a dark horse. This one is based on blockchain A decentralized digital asset value exchange platform based on technology that combines artificial intelligence and tea entity applications, leading the forefront of the tea industry. Tea Chain World is the first tea blockchain application platform in China. Since its launch on December 31, 2019, the total number of users and total digital asset storage has exceeded expected levels. It digitizes personal and corporate assets through data on-chain. Digital assets empower physical enterprises, which not only reduces costs and expands sales, but also effectively increases the value of personal and corporate assets. Digital assets Because it uses blockchain technology, every link it goes through is safe, reliable and unchangeable. In the future, multi-field services and permissions can be enjoyed through the circulation of digital assets through the uplinking of different industry entities, bringing a more comfortable consumer experience.

At the high-end dialogue on "Blockchain - the Cornerstone of Digital Civilization" at the 2019 Digital Expo, Di Gang, deputy director of the Digital Currency Research Institute of the People's Bank of China, said that trade finance is based on the blockchain platform. It’s a blue ocean! Financial technology, medical, retail and medical fields have huge room for development. In the future, blockchain technology, like the Internet, will become a standard feature of various social member systems, such as governments, enterprises and even families. The model of the tea chain world may also be used for reference in these fields in the future. In the future, as long as we use standardized digital assets to pay for out-of-home consumption, future life consumption may be beyond our imagination! Get in touch earlier, get on the chain earlier, and enjoy the fun brought by digital assets earlier.

Ⅲ Which relevant departments in Shandong have taken action to lay out the blockchain project

Ten years have passed since the blockchain was proposed. In the past ten years, the guidance and guidance of various domestic relevant departments have With support, blockchain has penetrated into various industries. Since 2017, the State Council and the Ministry of Industry and Information Technology have repeatedly proposed to actively promote domestic blockchain research, standardization development and industrial application in related fields. However, blockchain has not yet developed on a large scale in Shandong. Through mainstream search engines such as the Internet and 360, searching for keywords such as "blockchain + Shandong" can reveal some related deployment documents and policies in addition to blockchain. Except for support and a few companies that provide blockchain technology services, there are almost no specific application projects of blockchain. In recent years, relevant departments of the Shandong Provincial Government have also been actively promoting and deploying blockchain project construction.

➨On December 27, 2018, the Shandong Provincial Development and Reform Commission issued the "Shandong Provincial Productive ServicesThe notice "Business Development Layout Plan" aims to accelerate the innovative development, sustainable development and leading development of the producer service industry in Shandong Province. In the layout of the software and information technology service industry, it is emphasized that Jinan, Qingdao, and Yantai are the core nodes, focusing on the development of 12 industrial directions such as artificial intelligence and blockchain. Zhongzhexin Blockchain Co., Ltd. follows the layout planning trend of the Shandong Provincial Development and Reform Commission , actively layout and explore the application of blockchain in the real industry.

➨On October 28, 2018, the "Special Plan for the New Generation Information Technology Industry in Shandong Province (2018)" was issued by the General Office of the People's Government of Shandong Province and implemented by the Department of Industry and Information Technology of Shandong Province and other relevant departments. -2022), the notice emphasizes that we must grasp the development trend of the new generation of information technology industry, adhere to advanced layout, innovative leadership, and solidly promote disruptive technological innovation in cutting-edge fields such as artificial intelligence, quantum technology, virtual reality, and blockchain. , seize the opportunities and commanding heights for the future development of the industry. In exploring and promoting the development and application of blockchain technology, specific requirements are put forward, requiring accelerating the research and application of key technologies such as blockchain architecture, consensus algorithms, asymmetric encryption, fault-tolerance mechanisms, distributed storage, etc., to form blockchain infrastructure and solutions . Actively promote the in-depth integration of blockchain with big data, cloud computing and other technologies, expand blockchain application scenarios, and strengthen the application of blockchain technology in key industries such as finance, industry, energy, and medical care.

➨On March 13, 2019, the General Office of the Shandong Provincial People's Government issued the "Notice on the Digital Shandong 2019 Action Plan", which requires accelerating the innovative development of the big data industry and further improving the big data industry chain. , forming an industrial ecological system with innovative collaboration, reasonable layout, supporting industries, and scientific order (led by the Shandong Provincial Big Data Bureau and coordinated by all relevant departments). Emphasize the role of data as a basic resource and innovation engine, and promote the deep integration of big data with cloud computing, artificial intelligence, Internet of Things, blockchain, virtual reality and other technologies. Deepen the innovative application of big data in various industries, promote cross-field and cross-industry data integration and collaborative innovation, enhance development potential through cross-border integration, and cultivate new economic growth points.

➨On December 7, 2018, the General Office of the Shandong Provincial Government issued the "Notice on Promoting Supply Chain Innovation and Application" (hereinafter referred to as the "Notice"). The "Notice" points out that it is necessary to promote the innovative development of supply chain in Shandong Province and improve the level of supply chain development. Promote the integration of advanced technologies such as the Internet of Things, big data, and blockchain in the entire supply chain process to create a visual, perceptible, and adjustable smart supply chain. (The Shandong Provincial Department of Industry and Information Technology, Shandong Provincial Department of Science and Technology, Shandong Provincial Department of Commerce, etc. are responsible according to the division of responsibilities).

➨On December 29, 2018, the Shandong Provincial Department of Science and Technology issued the "Comprehensive Discussion on the Announcement of Major Scientific and Technological Innovation Projects in Shandong Province in 2018 Entering the Next Round"Notice on the List of Certification Link Projects. Among them, two projects related to blockchain have entered the list, namely "R&D and Industrialization of Blockchain Platform Supporting National Cryptozoology Algorithms" by Pulian Software Co., Ltd. and "Efficient Scalable Zone to Support Supervision" by Qilu University of Technology "Blockchain Basic Support System Research and Development and Application Demonstration in the Clearing Field" project, which shows that blockchain projects have begun to play a role in the development of innovative technology projects.

In addition to various notices and layout plans, relevant provincial departments are also actively implementing the cooperation and construction of blockchain projects. On June 28, 2018, the Shandong Provincial Department of Commerce and SF Express Group signed a strategic Cooperation Agreement. The two parties will use their respective advantages to cooperate in areas such as the construction of modern supply chain systems and promote the integration of blockchain and other technologies with supply chains.

➨On July 26, 2018, Xie Weijun, Director of the Shandong Provincial Department of Justice, stated that blockchain technology should be promoted in related fields, explore the implementation form of "blockchain + judicial administration", and promote "district "Blockchain" technology is applied in judicial administration fields such as community corrections, notarization, and forensic appraisals.

The development of blockchain also requires the supervision and supervision of more departments, including the Office of the Network Security and Informatization Committee of the Shandong Provincial Committee of the Communist Party of China, the Shandong Provincial Communications Administration, and the National Computer Network and Information Security Management Center. The "2018 Shandong Province Network Security Report" jointly released by the Shandong Branch pointed out that the security problems brought about by new technologies such as 5G, IPv6, and blockchain will become increasingly serious. The Shandong Provincial Administration for Market Regulation (Intellectual Property Office) also provides services and supervision in industrial and commercial, intellectual property and other aspects.

Zhongzhexin Blockchain Co., Ltd. actively responded to the call of the Shandong Provincial Government, based in Jinan, relying on entities, and took the lead in creating the country's first tea blockchain project in Shandong, striving to create a new generation of information in the country A new frontier of technological development. Tea Chain World is based on blockchain technology and is a tea blockchain application that integrates artificial intelligence. It uses the characteristics of blockchain decentralization and trustlessness to achieve point-to-point interaction and transactions between the supply end and the consumer end. On the one hand, It solves the problems of enterprise operating costs, inventory, sales channels, etc.; on the other hand, the characteristics of blockchain such as non-tampering and traceability solve product quality problems. Products can be monitored in every link from source, production, processing, distribution to the hands of consumers. .

The tea chain world has introduced tokens, using blockchain token incentives to break the original business model and reshape the production relations of the tea industry. Through the consensus mechanism, each participant in the chain can collaborate with each other to jointly create value, and share corresponding rewards and equity certificates according to their contribution, which greatly mobilizes the enthusiasm and creativity of participants, thereby creating more value and fullyIt stimulates the economic vitality of individuals and enterprises and promotes the economic growth of industries. Taking real enterprises as the starting point and starting from the tea industry, it will drive the development of the real economy. Tea Chain World has realized all possibilities for the innovative development of tea companies, and has played a positive leading role in leading China's tea industry to new heights.

IV “Blockchain + Tea Industry” solution Bluestone Technology’s “Cloud Tea on the Chain” looks very high-end

Bluestone Technology and Guangzhou Cloud Tea Gold and reached a comprehensive strategic cooperation agreement to jointly promote "cloud tea on the chain". Combining advanced technologies such as blockchain, Internet of Things, and big data, tea physical assets and digital assets are matched one-to-one to form a "one object, one code" unique identification of digital assets. Through the joint organization and promotion of the alliance, we assist government departments in promoting the establishment of new standards for the tea industry. At the same time, the capital flow, logistics, and information flow generated by blockchain technology are used to provide sales channels and financial support services for tea farmers and tea companies, provide data decision-making services for government departments and financial institutions, and provide asset circulation and service for consumers and dealers. Information inquiry service.

IV Pests can be eliminated without pesticides. You can know the quality of tea by scanning the QR code. What changes have been brought about by the digital tea garden?

If we compare the digital tea mountain project to a person, then he He will end up being a smart guy and a backbone.

On March 27, Zhang Congbin, a tea maker from Mengdinghuang Tea in Ya'an City, got up early in the morning. "Tea before Ming Dynasty is as expensive as oil." It was a good time to harvest new tea. This man has been engaged in the business for more than 30 years. The tea masters carried bamboo baskets and took more than 110 tea picking workers in the fields to pick tea, hoping for a good sign before the Qingming Festival.

What is the production volume in 2020? "The overall production volume is not as good as last year." Zhang Congbin said, but the revenue was about 50,000 yuan year-on-year.

Another change is the creation of the brand. The relevant person in charge of JD.com said that in order to better promote the development of tea gardens, they have established exclusive channels for them, from packaging to operation. Promotion and three-dimensional communication, "In the past, we mainly focused on production, processing, and sales, and we are currently increasing brand building." said Wei Jianyong, chairman of Mengding Imperial Tea.

VI Is Yundingchang Pu'er tea considered a big brand?

On December 17, 2019, the Pu'er tea blockchain traceability platform was officially released.
“JD can do this!” At the opening ceremony of the 2019 JD Cloud (Yuxi) New Economic Industrial Park, Yang Haihui, director of the Yunnan Tea Evaluation, Testing and Traceability Center, witnessed the launch of the Pu’er tea blockchain traceability platform and couldn’t help but say this A sigh.
"Let each cake's 'tea face' and 'ID card' correspond one-to-one and cannot be tampered with." On the stage, Yang Donghai, deputy general manager of the public business west area of ​​​​JD Cloud and AI Division, introduced that from planting and picking to production From processing, from warehousing and logistics to distribution and sales, each step that tea goes through corresponds to the 'birth certificate', 'identity card', 'residence certificate' and 'education certificate' certificates. In this traceability chain, IoT devices collect planting information and connect with government supervision information.AI technology obtains tea cake image characteristics and generates RFID globally unique numbers. Pu'er tea traceability information is written into the blockchain, and consumer purchase data is retained. Each node is cloud computing, AI, Zhizhen Chain, logistics, shopping malls, etc. Jingdong A centralized display of full matrix empowerment.
On December 17, 2019, the Pu'er tea blockchain traceability platform was officially released
As the first project to land in Yunnan after the signing of the comprehensive strategic cooperation agreement between JD.com and Yunnan Province, in June 2019, the people of Yuxi City The government and JD Group reached a contract for the "Internet + New Economy" project. JD Cloud landed in Yuxi and quickly launched a series of projects such as the Yunnan Green Food Big Data Center, the blockchain Pu'er tea identification and traceability system, and the launch of the blockchain industry financial service platform. construction work.
At the "2019 JD Cloud (Yuxi) New Economic Industrial Park Opening Ceremony", Zhang Dehua, deputy secretary of the Yuxi Municipal Committee of the Communist Party of China and mayor of Yuxi, affirmed the work of JD Cloud. He said that the smooth, efficient and fruitful cooperation between the two parties is at the forefront of the country, which fully demonstrates that the cooperation between the two parties has a bright future, a promising future and great potential.
On the same day, the Pu'er tea blockchain traceability platform was officially released. The Pu'er tea blockchain traceability platform is based on JD Digital Technology Group Zhizhen Chain and conducts full industry chain traceability management for Yuxi Pu'er tea. In view of Pu'er tea cakes The uniqueness of each tea cake is that the texture of each tea cake is completely random. Based on AI technology, machine learning is performed on the texture of Pu'er tea cakes. The texture information of each tea cake is collected when leaving the factory and is used as the unique identity ID of the tea cake. Combined with the identity ID, it is entered into Pu'er tea. For tea traceability information, consumers can scan the tea cake image through a dedicated applet to confirm the identity of the tea cake. Realize that Yuxi Pu'er tea has "recorded production, traceable flow, queryable information, traceable quality, more convenient service, and overall visualization."
For Tian Jun, general manager of Kunming Qicai Yunnan Qingfenxiang Tea Co., Ltd., who is committed to tracing the origin of Pu'er tea, the launch of this platform comes at the right time.
From the tea garden to the tea cup, Tian Jun hopes that every piece of tea can have a "perfect memory" of "growth, processing, testing, warehousing, logistics, sales, and consumption." I still remember that in August 2019, when I heard the JD Cloud representative who came to the company to investigate the idea of ​​"launching a blockchain traceability platform," Tian Jun secretly praised "this technology carrier can enable many tea companies to get rid of "The embarrassment of Wang Po selling melons", I didn't expect that this platform would be officially launched in just 3 months.
Tracing is the original intention of Colorful Yunnan. As early as 2012, Colorful Yunnan began to trace the origin of tea, burying a chip in tea cakes to achieve traceability at the production end. In 2017, QR codes were applied to the traceability system. You can know where the raw materials come from, how they are processed, how they are tested, and the final flow direction by scanning the code. But it is undeniable that whether it is a "chip" or a "QR code", due to the emergence of "Li Gui", people often fall into the trouble of self-proven innocence.
How can we achieve more accurate, safe and stable traceability?
“With the help ofAI technology uses machine learning on tea cake texture features and abstract recognition algorithms to establish a unique 'ID' for each tea cake." Fan Long, general manager of the public business west area of ​​JD Cloud and AI Division, suggested, "Use blockchain technology , recording digital signatures can ensure that the source, circulation, and transaction process of tea cake information cannot be tampered with and are authentic and credible. ”
At that time, as soon as the idea of ​​blockchain traceability was proposed, it was recognized by Tian Jun and many Yunnan tea people. In the past three months, JD Cloud led the R&D team to visit tea gardens and tea companies. Experts have investigated dozens of Yunnan tea companies, and visited the Yunnan Pu'er Tea Association and the Yunnan Tea Circulation Association many times to find problems, find solutions, and find good strategies, and accumulated detailed traceability information. Planting companies, production companies, and testing institutions , tea warehouse enterprises, can all realize their respective values ​​on the blockchain traceability platform.
Yunnan tea is one of the eight major industries in Yunnan and has huge industrial prospects. In 2018, the Yunnan Provincial Committee of the Chinese People’s Political Consultative Conference issued "About the Development of the Yunnan Tea Industry "Research Report on the Situation" shows that the province's tea gardens cover an area of ​​6.37 million acres and produce 375,000 tons, ranking second in the country. The tea industry has become a key agricultural industry on the plateau of Yunnan Province and an important pillar for targeted poverty alleviation and economic and social development in border areas. Industry. It is worth mentioning that in 2015, the "Food Safety Law" raised food traceability to a legal level. Guobanfa (2015) No. 95 emphasized: "Apply the Internet of Things and cloud computing technology to accelerate the construction of traceability systems and realize product The source can be checked, the destination can be traced, and the responsibility can be held accountable." This brings new opportunities for the traceability development of Yunnan tea.
In the new era of food traceability, in 2018, Yunnan proposed to make every effort to create a world-class "green energy" The "three cards" of "green food" and "healthy life destination", as well as the "Implementation Opinions on Promoting the Green Development of Yunnan Tea Industry", once again anchor the development direction of Yunnan Tea. Yang Haihui, director of the Yunnan Tea Evaluation, Testing and Traceability Center, said that JD.com The launched Pu'er tea blockchain traceability platform not only implements national laws, but also demonstrates the social responsibility of large enterprises, and also opens up new space for increasing the pricing power and voice of Yun Tea.

< p>Ⅶ What help can blockchain bring to the tea industry

Blockchain can help the tea industry’s supply chain management, quality appraisal and rating, information storage, asset digitization, circulation transactions, resource sharing, etc. To provide a safe and trustworthy environment, you can learn about the ecological protocol.