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❶ The U.S. House of Representatives is investigating the four major technology giants, and blockchain may usher in greater opportunities
On October 6, the Antitrust Subcommittee of the U.S. House of Representatives released A digital economy competition investigation report lists the large-scale monopoly conditions used by Apple, Amazon, Facebook and Google and gives relevant solutions. According to reports, this report is based on the transcripts of 7 congressional hearings, nearly 1.3 million internal documents, submissions from 38 antitrust experts, and interviews with more than 240 market participants and former employees of the platforms under investigation.
This 449-page report describes the history and relationship between the United States and technology giants. problems faced. Among them, there is no lack of the monopoly market phenomenon that has been formed for a long time by these four companies to suppress competitors;
We know that when a company is strong enough in a certain industry, it will have tangible or Invisibly, there will be a certain monopoly phenomenon, either in technology or products. This is nothing more than maintaining its leadership position in the industry; but for the country, this phenomenon will obviously curb the innovation of other companies. and development, which is not conducive to the progress and stability of society.
We have all known for a long time that these companies have a monopoly on industry products, and this is not the first time that they have been investigated for their monopoly; and this time, 449, which was eliminated, also reported, It is obvious that they have made sufficient investigations and preparations, and have also given certain solutions; they even likened the monopoly of these companies on existing industry technologies and products to the kind of monopoly giants we once saw in the era of oil tycoons and railroad tycoons. .
But for those who are engaged in blockchain, they may find a different meaning;
Apple, Amazon Although , Facebook and Google all have their own monopolized industries, they are all Internet companies, and the growth of the Internet benefited from the United States’ original split of telecommunications, railways, and even oil monopolies. Well, since the United States can forcefully break up powerful oligarchs, it is not impossible for these Internet companies to see this happen in the future. So, to achieve this, new technologies need to emerge to influence and change the Internet industry; and as a decentralized blockchain, it is likely to shoulder this important task.
Taking social media as an example, blockchain-based social media is likely to benefit from the confrontation with Facebook. According to statistics, since its inception in 2004, Facebook has repeatedly prevented the leakage of personal information; in 2006, 2007, 2008, 2010, and 2018,This situation occurs again and again. For the majority of users, they may have already felt helpless. If there is any alternative, I believe they will choose to change resolutely;
Decentralized social networking may really be able to do this; if a social media, personal information can be encrypted using blockchain technology and then saved by individuals Private key, all requests to retrieve personal information require personal permission, then this situation can be greatly improved; this is of great significance to the majority of users who pay more and more attention to the protection of personal information.
After the release of Netflix's new documentary titled "The Social Dilemma," many users are reconsidering the need to have accounts like Facebook and Instagram. "The Social Dilemma" has been hailed by the media as "the most important documentary of our time". It reveals how technology companies influence national elections, "track" billions of people on the Internet, serve them targeted ads, and come up with ideas. Features that lead to their addiction. As young people in the new era, they may hate the impact of this situation on themselves;
Seek to make Internet intermediaries more neutral and open, and to separate them from those who can use their accumulated The control of information by powerful third parties for their own purposes seems to be a fairly clear use case for turning to apps and websites that are decentralized in nature. In other words, the kind of infrastructure that the blockchain community has built over the past decade.
Blockchain technology has decentralized characteristics; after years of research and development, DAPPs and decentralized social platforms using this technology have emerged, such as VOICE , a decentralized content platform, or even a decentralized retail market or the use of blockchain in products for traceability or product ownership verification, etc.; what I believe is that with the improvement of the blockchain industry infrastructure, then Most of the technologies or industrial applications related to the Internet will appear on the blockchain;
In this process , maybe it will go through a process from prosperity to chaos to a complete explosion of applications, and then the emergence of phenomenal applications, and finally return to the situation of monopoly; maybe this is the development process of society, there are great similarities; At the same time, in a few years, there will be a new technology that breaks this monopoly and creates new technologies and application forms; however, there is no doubt that the next long period of time will belong to the era of blockchain. We should not miss it.
❷ Blockchain Encyclopedia: The Past and Present of Blockchain - Era 3.0
Blockchain 1.The representative of the 0 era is Bitcoin, the representative of the 2.0 era is Ethereum, and the troubled times of various copycats and air coins. Blockchain 3.0 is the era of consumer-level blockchain that has truly entered commercial and physical applications after the troubled times. The typical symbol is the emergence of tokens. The pass has brought about changes in traditional business models and production relations. The pass has moved from the digital world to the real economy and has begun to seek practical applications in various industries.
The pass has three elements, one of which is indispensable.
Pass: The pass can be circulated on a large scale in a network and can be verified anytime and anywhere; Certificate: As a proof of digital rights and interests, the pass must be a certificate of rights and interests that exists in digital form, and it must represent It is a right, an inherent and intrinsic value; value: the token must have economic value.
In this way, the meaning of "token economy" is not difficult to understand. The token economy is a large-scale group collaboration based on tokens. It maximizes the role of tokens, allows every role that creates value to share value fairly, fully mobilizes participation motivation, and forms a self-organizing form.
Major changes in the blockchain 3.0 era
The token economy has laid the theoretical basis and technical support for the large-scale application of blockchain, and the future world will also be transformed by it. Large-scale changes include:
1. Fragmented investment, fragmented income, subverting the traditional way of doing business on the Internet. In the traditional Internet era, it was impossible for ordinary people to participate in the investment of a company, but the emergence of blockchain allows ordinary people to make fragmented investments in a large asset. Assuming that Alibaba originally adopted blockchain for fragmented investment, then all fragmented shareholders who invested in Alibaba would be able to reap a return on investment that has increased thousands of times today!
2. Break the money-burning model of the Internet and make everyone a winner. The free model of the traditional Internet is essentially to obtain a large number of users through free products to form monopolies and barriers, and then make profits through advertising and value-added services on this basis. In the blockchain 3.0 era, project income is redistributed by issuing tokens to attract more early investors and community users. As the number of users holding tokens increases, the value of the tokens will become higher and higher, and community users, investors, and projects can all benefit from it. In this way, the money-burning model of providing free services in the early days of the traditional Internet can also be improved, and everyone will become a winner.
3. Breaking down the traditional corporate organizational hierarchy, self-organization may become a future trend. In the blockchain 3.0 era, through the establishment of distribution and collaboration mechanisms through smart contracts, it can be more efficient and accurate than enterprises. All token owners will naturally form a community, and everyone is working towards the same goal - "promote the development of the project and make it a success""Gong", they are all members of the community, contribute to the community, promote the value-added of the token, and thereby profit together. From a philosophical level, this kind of free, independent, and equal new self-organized community must be the future trend. Gojoy District Blockchain e-commerce is a blockchain self-organized community. Every consumer is a token owner and a fragmented investor, so he is very happy to co-create Gojoy value.
Therefore, we can look forward to the era of great development of the blockchain 3.0 token economy, and the existing ones may be subverted. What we need to be prepared for is to work hard to embrace the blockchain. If we want to seize the trend of blockchain , to understand how to transform the blockchain, please leave a message to communicate and take you to learn the blockchain professional certification course.
❸ You have to know the operating principles and development of the blockchain!
1. Why is there innovation in blockchain?
The starting point of the first generation of the Internet is the TCP/IP protocol, which is an open code that implements a unified format for peer-to-peer transmission of information by all nodes on the network. But such an The impact of uncomplicated innovation on human beings is epoch-making. She has programmed, protocolized and executable the basic values required by the global unified market: "freedom, equality, and fraternity". Then the STMP email protocol, The HTTP domain name protocol, etc., decentralizes the low-cost and high-efficiency transmission of global information. As Alibaba Vice President Gao Hongbing said:
"The Internet is to eliminate the (information) supply chain that has low value and high cost. ——It is open, interconnected, peer-to-peer, global and decentralized. "
We know: The essence of the market is also decentralized. It automatically executes the decentralized agreement of "equivalent exchange", just as Nobel Prize winner Ronald Coase summed up: "The establishment of a market economy Based on two deep cognitive foundations: admitting ignorance and embracing uncertainty. "Adam Smith also described the market as: "the invisible hand"! Therefore, the market must require decentralized and low-cost flow of information. The Internet was born in response to the climate of the formation of a unified global market.
However, the first-generation Internet solved the problem of low-cost and high-efficiency transmission of information in a decentralized manner, but it did not solve the problem of credit of information. Therefore, what the second-generation Internet must break through is: how to establish global credit in a decentralized manner? Let value transfer be carried out at low cost and with high efficiency.
So what are the problems with the original centralized credit system? As we all know: centralized credit, such as legal currencies in various countries, has different credit values and incompatible clearing systems, which brings great challenges to global trade. This has greatly increased costs. The current global credit system centered on the US dollar has a "Triffin Paradox" in its mechanism (the essence is that a country's legal currency cannot simultaneously resolve the conflict between its own economic interests and global economic needs). Therefore, in 2009 In 2008, Zhou Xiaochuan, governor of the People's Bank of China, called for the creation of a super-sovereign storage currency. In the same year, Satoshi Nakamoto disclosed the first-generation blockchain source code - "Bitcoin" - online.
2. Blockchain system how luckyOK?
First of all, Satoshi Nakamoto knew very well that establishing a credit payment system must solve the problem of preventing "double payments", that is, not counterfeiting coins. The centralized credit system relies on state machinery to prevent counterfeit currency. What about "Bitcoin"? Satoshi Nakamoto's great innovation is to "timestamp" every transaction. There is a block (block: equivalent to a network account book) every ten minutes, and all network transactions for these ten minutes are correctly timestamped. The question is who will cover it? Satoshi Nakamoto did not assume that everyone on the Internet is Lei Feng. He agreed with Adam Smith: people in the market are greedy. He asked the so-called "miners" to compete for the accounting rights of these ten-minute blocks. The rules of the competition were to correctly record the accounting and at the same time solve the SHA256 problem. Who can prove that their computer has the fastest computing power (the so-called PROOF OF WORK mechanism), he can compete for the legal accounting rights of these ten-minute blocks and get a reward of twenty-five bitcoins. This is the so-called "mining" process. It is actually a decentralized credit process that establishes a network-wide ledger - the blockchain. Therefore, the more essential function of miners is "bookkeepers"!
Satoshi Nakamoto is here In its Bitcoin white paper, the process of establishing this credit system is described in detail:
Step 1: In order for the entire network to recognize it as valid, each transaction must be broadcast to each node (node: that is, the miner);
The second step: Each miner node must correctly timestamp each transaction in these ten minutes and record it in that block;
The third step: Each miner node must Compete for the legal accounting rights of this ten-minute block by solving the SHA256 puzzle, and strive to get a reward of twenty-five bitcoins (fifty bitcoins every ten minutes for the first four years, decreasing by half every four years);< br>Step 4: If a miner node solves the SHA256 puzzle of these ten minutes, it will publish all the timestamped transactions recorded in its ten-minute blocks to the entire network, and they will be checked by other miner nodes in the entire network;< br>Step 5: Other miner nodes in the entire network check the correctness of the block accounting (because they are also stamping the accounting at the same time, but they have not competed for the legal block accounting rights, so there is no reward), there is no error Finally, they will compete for the next block after the legal block, thus forming a single chain of legal accounting blocks, which is the general ledger of the Bitcoin payment system - the blockchain.
Generally speaking, each transaction must undergo six block confirmations, that is, six ten-minute accounting, before it can finally be recognized as a legal transaction on the blockchain. The following is the accounting format of Bitcoin:
So the so-called "Bitcoin" is such a billing system: it includes the owner electronically signing with the private key and paying to the next owner, and then the entire network's "miners" "Time stamp the account and form a blockchain.
3. What are the innovations in Bitcoin’s blockchain finance?
Similar to gold, trying to establish decentralized credit on the global Internet may make the value of the entire network high-speed and low.The rate of transfer (currently the rate for each transfer is one ten thousandth);
The total amount of currency is agreed upon by the cryptographic protocol;
Compared to gold, digital currency is infinitely divisible;
The value of currency Can be built on a large number of P2P transactions;
Complete transparency of financial management (each transaction can be checked on the blockchain).
Bitcoin’s blockchain-wide accounting system has established a market value of US$10 billion, the highest on the global Internet. Therefore, Wu Xiaoling, dean of Tsinghua PBC School of Finance, pointed out: The blockchain experiment established distributed credit, which is an upgraded version of Internet TCP/IP, upgrading from information transmission to value transmission;
4. Bitcoin’s blocks What are the inherent flaws of the chain system?
Bitcoin’s blockchain system has had successes since it was open sourced on the Internet in 2009, but it also shows some inherent flaws that are difficult to overcome:
The total amount cannot be adjusted at any time As the market situation changes, it will inevitably rise and fall sharply;
Mining is high-carbon. Only less than 1% of miners can compete for the accounting rights of blocks of less than ten minutes, and more than 99% of other miners participating in the competition have the computing power. Waste;
The annual inflation of about 10% has greatly increased the cost of the Bitcoin financial ecology, and even threatened her survival;
As a decentralized self-organizing DAC system, the operating costs of the accounting and issuance functions are too high high.
As a global payment system, its efficiency is far from meeting the actual requirements of global trade. The Bitcoin network currently confirms a maximum of 7 transactions per second. In comparison, Visa's network system can process 10,000 transactions per second at the fastest, and Alipay's record is 80,000 transactions per second on Singles' Day in 2014!
5. Block The development of chain technology 2.0:
As the 2.0 upgrade and development of blockchain, it first focuses on solving the high-carbon mining of Bitcoin accounting:
When we discuss how to overcome the high carbon of Bitcoin mining and accounting Professor Liu Taoxiong from the Tsinghua Institute of Economics pointed out that mining competition relies on computing power. In the end, only one company competes for the legal accounting rights, and the other 99% of the miner nodes are mined for nothing, which is a waste of resources. It is obviously unreasonable. If The whole network transparently knows the legal accounting rights of the next block, and it is randomly generated in the entire network, which eliminates the high carbon cost of competitive accounting! After hearing this, we all praised Professor Liu for his brilliant idea, because the second generation is now more successful. Coin NXT has this mechanism. Their white paper is called "Transparent Forging". However, the probability of the accounting rights going to someone is directly proportional to the NXT token holdings in each miner node wallet. This is called the proof of equity mechanism ( PROOF OF STOCK). Of course, this also triggered a debate about the unfairness of NXT’s distribution of tokens to early investment developers!
RIPPLE is a semi-decentralized blockchain solution that uses “trusted gateways” to conduct block operations. The credibility of chain accounting is based on the consensus ledger protocol that these gateways will not do evil at the same time.
The most ambitiousThe attempt is Ethereum, which combines blockchain technology with Turing completeness, hoping to develop a basic platform that can meet the construction of various blockchain systems in the future and can support various credit currencies and digital assets. , smart protocols and even the development of financial derivatives. Its system design is to unify blockchain accounting on the ETHERUM platform and be used by all developers. Maybe their official version will be released in the near future.
6. Possible applications of blockchain innovation in other fields:
Now, blockchain’s attempts to establish decentralized credit are no longer limited to the financial world, but have attracted attention from all fields of society, especially in At present, some of China's central credit institutions, such as the "Red Cross", are in a "collapse" situation. Blockchain can provide a new way of thinking and technical options for social management. The following are some new developments and related discussions we have learned about:
The combination of blockchain and the Internet of Things unifies digital assets and atomic assets, smooths the difference between consumer assets and cash assets, expands public credit, and accelerates value circulation; (IBM-Samsung)
Built on the blockchain Intellectual property protection system, accounting for the use of intellectual property across the entire network, and establishing a global advertising market;
Whether blockchain can provide technical support for the issuance of protocol-based cryptographic currencies by emerging economies along the Belt and Road;
Block Chain + cloud computing can develop into a decentralized self-media and community system;
Blockchain can build a decentralized equity crowdfunding system, allowing innovative projects to enter the circulation field in advance;
Blockchain can develop Develop a fully transparent financial management system;
Blockchain supports the establishment of a global decentralized corporate organization.
In short, in this era when credit has become a scarce resource, the technological innovation of blockchain, as a distributed credit model, provides new opportunities for finance, social management, talent evaluation and decentralized organization construction in the global market. All provide a broad development prospect.
❹ What is the development trend of blockchain, and what about Heshu chain technology
The development trends of blockchain are:
01. Blockchain The industry is improving in the long term, and its core values are generally recognized;
02. Technology development is more pragmatic, with engineering and ecological construction becoming the focus;
03. Blockchain and privacy computing develop collaboratively;
04 , Blockchain interconnection has become the focus, and the future of value interconnection is promising;
05. The call for blockchain infrastructure is gradually rising, and the construction model still needs to be explored in depth;
06. Blockchain cannot conquer the world. Digital transformation needs to be completed with the cooperation of multiple technologies;
07. The application of certificate storage takes the lead and gradually moves towards multi-party collaboration and value transfer;
08. The importance of the blockchain alliance business model is further highlighted;
09. Government support will still be an important driving force for industrial development in the future;
10. As the scale of blockchain practitioners increases, the relative shortage of talents will continue to exist.
(4) Those who gain the blockchain community will gain the world. Further reading:
Blockchain is a chain composed of blocks one after another. Each block stores a certain amount of information, and they are connected into a chain in the order in which they were generated. This chain is saved in all servers. As long as one server in the entire system can work, the entire blockchain is safe. These servers are called nodes in the blockchain system, and they provide storage space and computing power support for the entire blockchain system. If you want to modify the information in the blockchain, you must obtain the consent of more than half of the nodes and modify the information in all nodes. These nodes are usually in the hands of different subjects, so it is extremely difficult to tamper with the information in the blockchain. thing. Compared with traditional networks, blockchain has two core characteristics: first, data is difficult to tamper with, and second, it is decentralized. Based on these two characteristics, the information recorded in the blockchain is more authentic and reliable, and can help solve the problem of people's mutual distrust.
Blockchain is still mainly used for certificate storage. For example, the application of blockchain in supply chain finance, product traceability, trade finance and other fields has achieved certain results, but its application model is still based on documents, contracts, The main thing is the deposit certificate of the bill. As the industry application of blockchain continues to deepen, in order to further promote the role of blockchain in promoting the development of the real economy, in the future, we will focus on the development of multi-party collaboration and value transfer applications.
Blockchain is not just a technology, but also a concept and a cooperation model. Blockchain will connect upstream and downstream parties in the industry, and it is necessary to rely on the common interests of the alliance to bring together all participants. At present, there are two main organizational models of blockchain alliances, namely, core organization leadership and participating organizations co-governance. Both blockchain alliance business models also have their own pros and cons. For the long-term and stable development of the alliance, how to build and which kind to build The model also requires continued in-depth exploration by the industry.
❺ What signals does the blockchain 3.0 era give us
In 2020, blockchain was included in the category of "new infrastructure" by the country, and at least 7 provinces introduced district Blockchain support policy. In the same year, blockchain technology was gradually moving from concept to implementation, with many application scenarios blooming. Various industry applications of "blockchain" have become a symbol of the continuous maturity of blockchain.
The development status of "blockchain" in 2020
In 2020, the COVID-19 epidemic swept the world, and the uncertainty of world economic development increased significantly. Governments and enterprises of various countries are exploring the use of emerging technologies to reduce economic and social operating costs, improve the operating efficiency of the real economy, and further find new growth points for economic development.
At present, blockchain is cross-innovating with new technology infrastructure such as cloud computing and artificial intelligence. More and more vertical fields of the real economy are showing the development pattern of "blockchain" and the "elimination trend". "real" good momentum.
In order to avoid turning reality into fiction, in addition to continuing to severely crack down on speculation, we must also guide the deep integration of blockchain technology with practical application scenarios. Therefore, various industrial application scenarios of "blockchain" have becomeOne of the inevitable trends in the development of blockchain.
According to the "Blockchain White Paper (2020)" recently released by the China Academy of Information and Communications Technology, as of October 2020, more than 262 listed companies have been involved in the blockchain field, each from insurance , real estate, commercial department stores, security equipment, packaging materials, telecommunications operations and other 39 fields. In the blockchain information service registration list released by the State Internet Information Office, there are 45 blockchain projects of listed companies.
Among them, finance is the most explored scenario among blockchain technology application scenarios, with specific projects implemented in subdivisions such as supply chain finance, trade finance, payment and settlement, and fund management. The white paper shows that as of November 2020, among the domestically registered blockchain information services, the number of projects in the financial (including supply chain finance) field ranks first, accounting for as high as 36%.
As the implementation of blockchain applications accelerates, "blockchain" business has become the focus of development for Internet backbone enterprises to enter the blockchain industry. In addition to financial business, they actively deploy the Internet, traceability, and supply. Applications in chain & logistics, digital assets, government affairs and public services, intellectual property, law, medical and other fields.
At the same time, the industry is gradually understanding that blockchain is the basic component of trusted transactions, but this does not mean that blockchain can conquer the world. Blockchain needs to be combined with other technologies such as artificial intelligence, Internet of Things, big data, 5G, etc. to use synergy to form integrated solutions to jointly promote digital transformation.
According to relevant data, the current application of blockchain is mainly in the field of certificate storage. Blockchain has entered into how to make it better from an engineering perspective, more credible, more stable, and more scalable. Well, a stage that can accommodate more nodes. He Baohong, director of the Institute of Cloud Computing and Big Data of the China Academy of Information and Communications Technology, believes that this process will continue for some time or longer. In the next step, blockchain technology competition will shift from engineering optimization and improvement to technology ecology and business ecology.
In addition, it is understood that the blockchain industry is improving in the long term, and industry cognition has returned to rationality. With the central government's planning and guidance for the development of blockchain technology, my country's blockchain has clarified the development ideas based on the alliance chain, focusing on serving the real economy and optimizing public services, and the direction of industrial development has become clearer. At this stage, the confidence of the majority of practitioners in blockchain continues to improve, and the long-term strategic value of blockchain is generally recognized.
What is the prospect of “blockchain” in 2021?
As my country’s blockchain industry chain gradually improves, most blockchain companies not only focus on one aspect, but also show a trend of coordinated development in multiple fields. According to statistics, among the 801 blockchain information service registration lists released by the Cyberspace Administration of China, Beijing, Guangzhou, Shanghai, Zhejiang, Jiangsu, and Shandong are the provinces and cities with the most registered companies.
The core role of blockchain corresponding to its technical characteristics is mainly reflected in three aspects: certificate storage, automated collaboration and value transfer. As its value potential is constantly being explored, application scenarios have evolved from finance toA breakthrough point, gradually expanding to the real economy, government affairs and people's livelihood and other fields.
The core value of blockchain for the real economy is to promote efficient collaboration between upstream and downstream industries and improve the efficiency of industry-finance integration. In the early stages of development, the blockchain application model mainly focused on the storage of documents, contracts, etc. At this stage, blockchain industry applications are gradually moving towards automated collaboration and value interconnection such as government data sharing, supply chain sales collaboration, and cross-border trade.
2020 is the warm-up for 2021. In 2021, the use of blockchain, distributed ledgers, and smart contract tools will continue to grow as it did in 2020. With the continuous deepening of blockchain technology, the foundation of the blockchain industry will become better and better, the industrial ecology will also develop rapidly, and the industrial chain will become increasingly widespread.
From the perspective of industrial structure, the blockchain industry is mainly divided into four parts: underlying technology, platform services, industrial applications, and peripheral services.
The first three parts show a relatively obvious upstream and downstream relationship. The underlying technology part provides the necessary technical products and components of the blockchain respectively. The platform service part builds an area that can run corresponding industry applications based on the underlying technology. The industrial application part of the blockchain platform mainly uses blockchain technology to develop industry applications based on the actual scenarios of various industries and realize the innovation of business collaboration models within the industry.
The peripheral services part provides supporting services to the industry, including industry organizations, market research, standard formulation, system evaluation and certification, industry media, etc., to provide impetus for the development of industrial ecology.
Among them, as far as the industrial application of blockchain is concerned: Blockchain is the innovative development result of information technology, and it is also the main booster for the reconstruction of business processes and the innovation of industrial interaction models in various industries.
Blockchain has gradually expanded from the initial digital finance to supply chain finance, product traceability and other fields. Now it has been explored and applied in government affairs, people's livelihood, industrial management and other industries, and its application scenarios are becoming increasingly rich, presenting It has shown a development trend of deep integration with other industries.
At present, domestic enterprises are focusing on the development of applications related to serving the real economy and improving government affairs and people's livelihood. Among them, supply chain finance and product traceability have accounted for half of all applications. Others, such as government affairs and people's livelihood, have become the future of manufacturers. Key layout areas are about to experience explosive growth.
After blockchain investment cooled down in 2020, the blockchain industry may begin to gradually become more rational in 2021. However, a relatively complete industrial chain and active market entities provide a good foundation for the integrated development of the blockchain industry. The blockchain industry will also show a positive development trend in terms of policy support, ecological construction, platform services, application implementation, and integrated innovation.
❻ Bitcherry BCHC proposed "Blockchain 4.0" to promote the application practice of blockchain and e-commerce industry
With the continuous development of blockchain technology, it seems that many industries want to It has something to do with the blockchain, and there is a popular saying in the world: "Those who get the blockchain will win the world." Then this blockIs the chain really as awesome as everyone says? How will blockchain finally be implemented? Today, let’s first talk to you about the application practice of blockchain in the field of “e-commerce”.
First, let’s briefly review what is e-commerce? E-commerce was born in the 1990s. It is a business activity that uses information network technology as a means and commodity exchange as the center and side. We call e-commerce "EC" for short. Many people think it is the ultimate major commercial use of the Internet, so they call it an epoch-making symbol.
According to data from US market research company Forrester, by the end of 2018, China’s e-commerce market is expected to reach US$1.1 trillion, becoming the world’s first trillion-dollar e-commerce market. The report points out that by 2022, China's e-commerce market will reach US$1.8 trillion, far exceeding the United States and Japan.
With the expansion of e-commerce, it has also greatly promoted the development of logistics, customer service and other industries. But at the same time, it has also brought about many problems. According to big data from the e-commerce consumer dispute mediation platform, the number of complaint cases accepted in the first half of 2018 increased by 66.93% year-on-year, and the growth rate was much higher than in previous years.
In order to solve the pain points of e-commerce in aspects such as counterfeit goods, logistics, integrity, and supervision, major companies and platforms are also showing off their skills and tricks. The most eye-catching one is our protagonist: blockchain. So how does it solve these problems?
First, supervise the production process of goods.
Second, trace and track the transportation of goods.
Third, guarantee product sales and after-sales service.
Fourth, protect user privacy.
The distributed e-commerce platform Bitcherry BCHC solves the platform trust crisis
Bitcherry BCHC is the world’s first distributed e-commerce platform. It is based on blockchain technology and is committed to To create a super ecology covering all aspects of clothing, food, housing and transportation. In the community ecology, all participants, such as users, merchants, super nodes, operating nodes, etc., use the token system for everyone's participation and economic sharing to open up the online and offline O2O e-commerce system, making the entire ecology healthy and autonomous. , develop healthily.
It is understood that the distributed e-commerce network has multiple payment methods, distributed sharing mechanisms, behavioral token incentives, distributed open platforms, multi-industry and multi-community access, and operating nodes around the world. , decentralized distributed business organizations, community self-propagation and ripples and other characteristics.
At present, consumer information is leaked, everyone becomes a "digital laborer", business profits are reduced, and customers are lost.Rising costs, lack of supply chain supervision, and repeated product quality problems are the main pain points for most centralized e-commerce companies. Different from the centralized model of traditional e-commerce platforms, the underlying technology of distributed e-commerce platforms is a distributed accounting method that allows transaction data, dissemination, purchase, circulation and other behavioral data to be uploaded to the chain, making it open, transparent and non-tamperable. In distributed e-commerce based on blockchain technology, industry issues such as product traceability, logistics supervision, user evaluation and community incentives are all well-founded and well-founded. It returns data, traffic and value to the parties involved in the transaction, effectively solving the various shortcomings of centralized platforms.
To promote the implementation of blockchain in actual business scenarios, Bitcherry BCHC proposed "Blockchain 4.0"
According to the reporter's investigation, Bitcherry BCHC will adopt a two-stage implementation of "Blockchain 4.0" 4.0” target. Providing a public chain with high TPS and compatible with Ethereum smart contracts is the first phase of Bitcherry BCHC's measures to ensure the safe and efficient circulation of digital assets in the e-commerce ecosystem. In the second phase, Bitcherry BCHC will provide a large public chain environment that supports the e-commerce ecology - an e-commerce vertical blockchain network platform, allowing e-commerce operators to quickly realize digital operation transformation in the digital economy era and realize mutual cooperation in the e-commerce ecology. diversion. In addition, the reporter learned that the large public chain environment will also provide a governance structure, including a smart contract-based complaint mechanism, reputation scoring, arbitration mechanism, etc., to prevent fraud and damage to the interests of consumers and digital asset investors, and ensure the e-commerce ecosystem compliance and healthy development.
In terms of technology, the Bitcherry BCHC public chain will combine blockchain and DAG technology to provide a chain network system, and the main chain will provide guarantee for the security of the entire system. Use signature algorithms, distributed storage, data operations, consensus mechanisms, message diffusion and other technologies to optimize the distributed e-commerce network architecture, and use a decentralized and non-tamperable structure to allow all participating entities in the Bitcherry BCHC ecosystem to establish a trust mechanism to achieve Second-level fast transaction verification by all parties is the main technical feature of the Bitcherry BCHC project.
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