区块链新媒体商务好做吗知乎,区块链新媒体商务好做吗现在

㈠ What is the development trend of new media? Is full-platform operation of new media the future development trend?

New media is a media that is constantly developing. The "newness" of new media is destined to be It requires constant iteration. Compared with traditional media, media has clear characteristics and attributes. In 2020, new media will have the following five major development trends.
1. Decentralization
In the new media era, media platforms are diversified, and the personnel who produce media information are also diversified. Information distribution is completed directly by the platform, changing the top-down communication of traditional media method, so the new media method, so the new media has the characteristics of decentralization.
2. Mobility
The Internet has entered the mobile era from the PC era. Currently, users of new media platforms such as Weibo and WeChat are also mainly concentrated on the mobile terminal. Therefore, new media regardless of the platform Both choice and user dependence show the characteristics of mobility.
3. Nationalization
At the beginning of the development of new media, it showed the characteristics of youth. The core users of new media platforms are mainly young Internet users. At the current stage of development, Internet users of all ages have participated in the production and dissemination of new media information, and new media has shown the characteristics of universalization.
4. Integrated media
The development of new media at this stage, in addition to being different from traditional media, also reflects the characteristics of integrated media. New media must not only develop its own new media, but also take advantage of traditional media to integrate with traditional media in terms of content and platform.
5. Matrix
The decentralized characteristics of new media make it more diverse in content and platform. In order to give full play to the communication role of new media, enterprises and organizations have shown matrix characteristics in their new media operation planning. Enterprises can maximize the effect of new media communication by establishing an account communication matrix and conducting planned content operations.
So the new media full-platform operation you mentioned is a new trend. In the past, companies only operated one official account, but that is no longer possible now. Considering the current market, only by matrixing new media operations can the communication effect be maximized.
At the same time, it is not recommended for enterprises to operate themselves. As the saying goes, "professional people do professional things." New media operation companies generally have mature and stable project operation teams, and their personal qualities and teamwork are very professional. Yes, looking for new media operations is to find professional people to help deal with things that you are not good at. This method is the most cost-effective for enterprises.

Does blockchain really have development prospects?

Blockchain undoubtedly has development prospects, and the necessary condition for development prospects is to enter the mainstream market.

Matt Spoke, founder and CEO of North American blockchain infrastructure The OAN (formerly Aion Network), published an article in Forbes on July 24 titled "In order to successfully enter the mainstream market, blockchain projects must"You must "eat dog food"" article, in which Matt mentioned his views on how blockchain should enter the mainstream market - "eat dog food".

In the technology circle, there is a jargon called "dogfooding" (also known as eating your own dog food), which refers to a company using its own products and becoming a user of its own products. Many high-growth companies (such as Microsoft, Facebook, Amazon, Apple, Netflix and Google) also use dog food to test products or help build credibility for their products. Although "eating dog food" is often used to find and fix bugs, it has another value: creating reliable use cases for the company's products.

This is worth learning from blockchain projects, because blockchain projects often hold the idea of ​​"if it is built, they (users) will naturally come" and habitually create new and interesting things. Responsibility for blockchain applications is given to third parties.

This attitude is so common that even the well-known blockchain summit Consensus 2019 (2019 Consensus Conference) also held a conference titled "Build it, they (users) will naturally come: Creating a global area" Blockchain Center's roundtable forum discusses how governments around the world can make efforts to attract blockchain projects while balancing regulatory, investment and innovation needs.

To be fair, this strategy may be effective for blockchains that only target cryptocurrency circles. For security tokens, especially exchanges that trade such representatives, this makes even more sense - "supply creates demand" is the usual thinking here, especially considering the complex infrastructure required to implement these transactions. .

In contrast, "eating dog food" is more likely to be used by blockchain project developers seeking mainstream audiences (such as those in the financial industry, manufacturing and supply chain, identity management, etc.) use. If blockchain technology wants to break into these mainstream fields, blockchain companies must first "eat dog food." This will not only clearly prove that blockchain technology is feasible outside the currency circle, but also highlight that blockchain can not only optimize existing use cases, but also create new use cases.

The OAN team has always adhered to this concept and relied on the technology stacks of The OAN and Aion built over the years to develop Moves, a financial technology platform for independent workers.

Matt said that when developing the Moves product, the team hopes that the relevant functions of The OAN blockchain network can be fully utilized, so the focus will be on the following three aspects:

1. How to use The OAN blockchain network to improve the credit efficiency of products.

There are two main considerations for improving credit efficiency: 1) whether it can learn from the mechanisms of the DeFi market to reduce capital costs; 2) whether it can use blockchain technology to increaseExternal trust in Moves’ credit granting process. Here, Moves will form a "pooling of wisdom" mechanism, allowing everyone to contribute to reducing credit risks and increasing the credibility of the credit granting process, and may even develop a micro-guarantee mechanism in the future. Therefore, users will be able to participate in the market established by the platform as a borrower, lender or guarantor.

2. How to align the interests of products and users.

Specifically, by connecting Moves to The OAN network, and with the help of the digital asset Aion, a relationship of consistent interests is formed between the product and the user, so that users can experience Moves personally. Whether the product development is successful or not, you can also directly participate in the blockchain network that supports Moves - The OAN.

3. How to create a pioneering financial reputation data open system with Moves.

This open system may become a replacement for traditional credit scores or related mechanisms. For years, banks and financial institutions have used scores from Equifax, FICO or others as risk indicators, and the Moves team believes the product it is building will be a good start - a better, more modern financial system. The beginning of the reputation system. This is a long-term goal.

Moves supports mainstream ride-sharing, food delivery and other gig economy platforms in North America and will be the flagship open application developed by The OAN on its blockchain network. In June, Moves' business operations expanded from Ontario to two more provinces - Alberta and British Columbia, and into Western Canada.

The OAN team’s various initiatives are all based on the spirit of “eating dog food” and working hard to allow blockchain technology to enter the mainstream market as soon as possible. Blockchain is not for the niche, but for the mainstream. In addition to The OAN team, many projects and institutions in the blockchain industry are also moving towards this goal. With such an excellent and targeted blockchain, what can you do? Are you saying there is no development prospect?

What are the prospects of blockchain?

The application of blockchain has extended to many fields such as medical health, education, charity, social management, and finance. The biggest advantage of blockchain is that it truly completes the construction of credit in an anonymous society, bringing new opportunities to many fields, thus making various innovative applications possible. . The current blockchain is equivalent to the Internet 20 years ago. It is in its preliminary stage. In the future, it will definitely become a major part of the social economy and be used to benefit the people and society. Please wait and see!
Blockchain is an intelligent peer-to-peer network that uses distributed databases to identify, disseminate and record information, also known as the Internet of Value. The concept of blockchain was first published in the Bitcoin Forum by Satoshi Nakamoto in late 2008 in his paper "Bitcoin: A Peer-to-Peer Electronic Cash Sys"tem".
It is a chain data structure that combines data blocks in a sequential manner in chronological order, and is cryptographically guaranteed to be an untamperable and unforgeable distributed ledger.
Broadly speaking, blockchain technology uses block chain data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, and uses cryptography to ensure the security of data transmission and access. A new distributed infrastructure and computing method that uses smart contracts composed of automated script codes to program and manipulate data.
Blockchain Investment
Blockchain investment is indeed one of the hottest investment methods in today’s society. Although blockchain seems to have just started, as such a novel existence, it It is indeed very unique. Many people don’t know what blockchain is. They only know that blockchain mining can make money, so they follow it in a fog. But to achieve a truly safe investment, I suggest that everyone still Understand it first, prepare well before taking action, and don’t fight an unprepared battle.
Blockchain technology does have huge room for growth in the future. Many people believe that it will be able to subvert many existing industries in the future. This is very important. This is the source of all your confidence. If you If you don’t recognize the value of blockchain from the bottom of your heart, then you are likely to be affected by some negative remarks and even doubt the entire industry, which will affect your entire decision-making and judgment.
If you just want to play casually or test the water, the chance of success is very small.
Once you are determined, be prepared and spend all your precious energy on research. When investing, you must do your homework! Never invest money without knowing what the project is about.
Finally, the blockchain is a new industry after all. It is currently in a mixed situation, and of course there are scammers. Therefore, when we invest, we must be careful and do not accept what others say. Bright eyes.
In addition, I still have to say that investment is risky, so you must be cautious!

What is the prospect of blockchain technology?

What is the prospect of blockchain technology? The following content is just personal experience and opinion, for reference and learning only.

I have been in contact with the blockchain industry for many years and have my own opinions and understanding from its ups and downs. I personally think blockchain technology is still very good. The reasons are as follows:

1. Blockchain technology is a new technology after the Internet. The Internet is information transmission, while blockchain is value exchange. The development trend of blockchain is similar to the development of the Internet;

2. Blockchain has experienced great storms and has been widely ambiguized. There are still many blockchain explorers and practitioners in the industry who are constantly conducting research and development. Dedication and effort;

3. As the country and various countries attach importance to the blockchain industry, governments across the country have established blockchainDevelopment funds to promote the development of the local blockchain industry, thereby occupying the high ground of the blockchain industry;

4. The Internet of Everything is the future development trend. Facing the growing demand for the Internet of Things ecosystem, the center The computing power of the server is severely challenged, and decentralization has become the key to solving this problem.

The above content is only a general point of view, and it still requires specific analysis of specific issues. After all, practice is the only criterion for testing truth.

What are the advantages of blockchain + e-commerce?

Online shopping is convenient, complete, and saves time and effort. It has become an unchangeable way of life for people and has brought a lot of convenience, but there are also some problems that trouble consumers.

Counterfeit goods are rampant and quality issues cannot be monitored

Counterfeit goods are an online and offline economic phenomenon. However, after being spread through Internet platforms, online fakes have been questioned, and sometimes the Internet is even called a "counterfeit goods distribution center."

For e-commerce companies eager to operate normally, the Internet is both a prosperous place and a sad place. Many e-commerce companies have suffered serious damage to their reputation.

In response to this phenomenon, we use blockchain technology to develop a decentralized traceability certification mall. All products in the mall will display the traceability information of the product on the product details page, from the origin of the raw materials, raw material batches, to the production and processing process.

The traceability information of dealers and distributors, including logistics, will be fully displayed on the product details page. Consumers can see all the information about this product just like browsing the product details page normally. . Consumers can supervise products from the source, prevent fakes, and verify the authenticity of products.

Credit crisis

The problem of consumer trust behind selling fake goods. Once trust declines, it will not affect one or two online stores, but the entire e-commerce industry faces an existential crisis. Not only that, in recent years, it is not uncommon for many consumers to engage in dishonest behaviors such as returns of inferior goods, overbearing clauses, and rising prices first and then falling prices. There are also many merchants who try to falsify their products, boost sales and praise, shatter the glass, and confuse consumers.

On the surface, the phenomenon of e-commerce billing is a problem of imperfect laws and regulations, but fundamentally it is an issue of unscientific operating rules of e-commerce platforms, especially e-commerce or product display and sorting. the rule of. Using a unique algorithm, we focus on product quality and service quality, while integrating sales and reputation.

At the same time, we use intelligent detection mechanisms to punish merchants who fake orders. Merchants do not need to spend a lot of money to pay bills, thus avoiding unfair competition in paying bills.Maximize the overall interests of the community.

Operating costs remain high

The cost of opening a store on a traditional e-commerce platform is getting higher and higher. Excluding product costs, traffic drainage, new production, filming and production, and platform deductions, merchants are increasingly saying that they can’t bear it.

Thanks to the decentralized model, blockchain and smart contracts, the use of quality and security chains and smart contracts, the use of cryptocurrencies as payment solutions, taking into account security, low cost and fast payment processing speed.

The combination of blockchain and e-commerce has the following advantages:

Improve operational efficiency: Use the technical advantages of blockchain to simplify operations and improve efficiency. Smart contracts are used to regulate intermediaries, such as logistics and payment processing partners, but also to monitor sellers and consumers.

The smart contract retains records of transactions and evaluations between all sellers and buyers in the quality safety chain, ensuring that all reviews come from customers who actually purchased the product. Transaction records and assessments must not be tampered with.

Trust and Transparency: Another important advantage of blockchain and e-commerce is that it can increase the transparency of transactions, thereby promoting trust. Every transaction is recorded on the shared ledger and cannot be modified by anyone.

It provides high security, enhanced visibility, and faster processing making every transaction trustworthy, reliable and transparent.

Reliable data security: Whether it is centralized storage or cloud storage, data storage is always a vulnerable place and can easily fall into weak encryption. Even the best encryption systems can be hacked.

Blockchain technology is used to provide a decentralized ecosystem to ensure data security on the chain.

Combined with blockchain technology, it breaks the traditional e-commerce benefit distribution system, breaks the traditional e-commerce anti-counterfeiting model, and creates a new "decentralized" trusted mall and blockchain through individuals, merchants, and platforms. Community.

㈥What is the prospect of blockchain?

Since 2018, the blockchain industry has been booming. Blockchain-related exploration and application are no longer limited to the underlying platform. Internet giants and financial giants have strengthened the use of blockchain in the fields of finance, public welfare, commodity traceability, etc., especially in the financial field, with blockchain technology as the core. Applications are being implemented faster.

The blockchain industry is in a stage of rapid development

my country's blockchain industry is currently in a stage of rapid development. According to "In-depth Business Model Innovation and Investment Opportunities in the Blockchain Industry" released by the Qianzhan Industry Research InstituteData from the Degree Analysis Report shows that as of the end of March 2018, the number of blockchain companies in my country with blockchain business as its main business reached 456, ranging from upstream hardware manufacturing, platform services, and security services to downstream industries. From technology application services to industry investment and financing, media, and talent services to ensure industrial development, companies in various fields are basically complete.

Analysis on changing trends in the number of newly established companies and financing events in China’s blockchain industry from 2013 to Q1 2018

Data source: compiled by Qianzhan Industry Research Institute

Judging from the application scenario classification of the TOP20 companies on the ranking list, in addition to 13 companies focusing on blockchain infrastructure and platform construction such as underlying platforms and blockchain hardware, the application scenarios of blockchain has been gradually enriched. Judging from the distribution of industry subdivisions, there are 7 industry application companies, mainly Internet companies (Alibaba, JD.com, Tencent) applied to public welfare and product traceability, as well as innovations in the evolution of financial companies (Ping An, China Merchants Bank, Bank of China) Fintech applications such as supply chain finance, bill and transaction clearing.

Since blockchain can make information non-tamperable and eliminate the possibility of data falsification from the root, the financial industry, especially those with higher requirements for real data, will embrace blockchain more actively.

Analysis of blockchain development trends

1. Blockchain has become the forefront of global technology development and opened up a new track for international competition;

2. District The blockchain field has become a new hot spot for innovation and entrepreneurship, and technological integration will expand new application space;

3. Blockchain will be widely implemented in the real economy in the next three years and become an important support for the construction of Digital China;< /p>

4. Blockchain creates a new platform economy and opens a new era of sharing economy;

5. Blockchain accelerates the process of "credible digitalization" and drives finance to "shift from virtuality to reality" Serving the real economy;

6. The blockchain supervision and standard system will be further improved, and the foundation for industrial development will continue to be consolidated.

In addition, as an emerging technology, there are still many technical difficulties when applying blockchain in the actual production environment of the financial industry, such as throughput, scalability, consensus mechanism, privacy and security. performance, manageability, etc.

Technological innovations such as blockchain are of great significance to the financial industry and are expected to accelerate the process of "credible digitalization" and continue to drive finance "from virtuality to reality."