区块链在旅游业的运用,区块链在旅游业的应用前景
近年来,随着区块链技术的发展,越来越多的行业开始尝试将其应用到实际生活中,旅游业也不例外。本文将探讨区块链在旅游业的三个关键词:旅游支付、旅游护照、旅游供应链。
旅游支付:旅游支付是指在旅游中使用区块链技术进行支付。使用区块链技术进行支付,可以确保交易的安全性和速度,也可以减少支付手续费。此外,它还可以满足更多的支付需求,如跨境支付,支持多种货币和支付方式,以及更高的支付安全性。
旅游护照:旅游护照是指使用区块链技术来管理旅客的身份信息。使用区块链技术可以更有效地管理旅客的身份信息,可以更有效地确保旅客的身份信息安全,并可以更快地完成旅客的登机登记等流程。此外,使用区块链技术还可以确保旅客的信息不被篡改,从而更加安全。
旅游供应链:旅游供应链是指使用区块链技术来管理旅游行业的供应链。使用区块链技术可以更有效地管理旅游行业的供应链,可以更有效地管理旅游行业的物流、财务等流程,并可以更快地完成订单处理等流程。此外,使用区块链技术还可以更有效地确保供应链的安全性,从而更加安全。
总之,区块链在旅游业的运用可以提高旅游业的安全性和效率,并可以为旅游业带来更多的发展机会。因此,我们期待区块链在旅游业的应用前景拓展。
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1. What are the applications of blockchain technology in commercial tourism?
The tourism industry’s big data maturity, bundled price increases, and information opacity have become the key pain points to be solved in the current industry. When Ctrip becomes a channel brand and one company dominates, the so-called decentralization gives other companies with similar channels the opportunity to decentralize the channels.
Many technology startups are currently focusing on blockchain technology because it will disrupt many industries, including banking, healthcare, education, and tourism. In fact, in 2017, blockchain startups received approximately $1.8 billion in investment.
Blockchain in the tourism industry
I believe that everyone who travels will encounter some inconveniences to some extent, even if they have already happened in the early stage Even if you have made adequate plans and preparations, some unexpected things will still happen that will affect the entire travel experience and mood. Things like long lines at security checks, finding ID to have at the ready, and being asked to voluntarily give up your seat due to overbooking.
Secondly, there will also be the problem of fraud, which is very critical. Travel agencies lose as much as 0.44% every year, and 4% of flight bookings are rejected due to fraud. All of these problems cost the travel industry $4.8 billion annually.
Blockchain can solve these problems very well. The following are examples of blockchain applications in the tourism industry.
1. Identity Management
According to statistics, up to 40 million travel documents have been recorded as lost or stolen in recent years. However, with biometrics and blockchain, identity and travel documents can be recorded and permanently stored, accessible with a simple click. We can avoid having to print multiple documents for multiple checkpoints during travel. Credit card information can also be easily stored. Planes, hotels and passports can streamline travelers' gear, and government agencies can be more secure when handling tourists.
2. Smart Contracts
Blockchain has been used to consolidate contracts between companies, and neither party can change the terms. Within the tourism industry, there is huge room for smart contracts. Travelers and travel agencies will record all transactions in a block; loyalty programs and tourist points can be stored in the block; commission agreements between airlines, hotels and booking agents will also be very clear about who when Get paid; your corporate agreement with your travel agency can be kept forever with no questions or hidden fees.
3. Avoid fraud
As far as I know, last year about 55 million consumers made reservations on third-party platforms that they thought belonged to hotels. In fact, these websites were operated by fraudsters. operational. Not only did it cause direct losses to consumers, but it also affected the reputation of the hotel involved.
If blockchain technology is applied, it will effectively solve the above problems and help consumers verify ownership and so on. In addition, by storing documents and identities in blocks, travel agencies do not need to manually check theseWhether the booking has been flagged as potentially fraudulent. Visitor information can be securely accessed via blockchain, and losses due to fraud will be significantly reduced.
4. Overbooking
This is an old and vexing problem for travelers who may be kicked off the plane because no one is willing to give up their seats. Governments are even taking regulatory measures to punish airlines that engage in these behaviors. Through blockchain, passengers will have greater security as their bookings will be securely stored in a block, and airlines will be forced to abandon the practice of overbooking.
In addition, the tourism industry involves various service industries, and you will also encounter many different consumer points programs during travel. It’s just that the various points systems are complicated and isolated from each other, and customers don’t fully understand the details. This not only affects the interests of customers, but also causes trouble to travel companies. If blockchain technology is used to unify these points plans on a shared ledger and use a wallet to manage points, these long-standing problems may be solved.
2. What are the application examples of blockchain in the tourism industry
1. Consumption points management
Leou online cultural tourism platform is the world’s first covering food and accommodation It is a blockchain tourism platform in six major tourism fields, including travel, travel, shopping, and entertainment. It transforms the company's original points system to a certain extent and converts it into a new one independently issued by the company with blockchain as the underlying technology. Points enable free trading and redemption of points, maximize the use of points services and functions, help service providers achieve customer acquisition, and help travel consumers obtain greater benefits.
2. Air tickets and hotel bookings: Russia’s Siberian Airlines (S7) and Alfa-Bank have partnered to sell air tickets on the blockchain. One of the main advantages of using this technology is to speed up the payment process.
3. Loyalty programs for hotels and airlines
Loyyal is a universal loyalty rewards platform based on blockchain and smart contract technology, which was presented at the 2016 industry theme conference held at Burj Al Arab Hotel in Dubai Use blockchain technology to enable tourists to better obtain consumer loyalty points to promote the development of the tourism industry. In addition, Singapore Airlines (SIA) also announced in 2018 that it would launch a blockchain-based customer loyalty KrisFlyer program for flyers.
4. Track pilots’ professional certificates and qualifications
France’s Airbus, a participant in the Hyperledger Blockchain Alliance, is also exploring the possibility of blockchain applications. The test project is to use zone Blockchain tracks pilots’ professional certificates and qualifications, among other things.
5. Credit consumption management
On the Airbnb platform, reputation is extremely important. Users whose credit reaches a certain level can rent specific types of houses. Airbnb uses blockchain technology to better establish a reputation platform for merchants and travelers, and to effectively store identity information..
6. Digital Identity Authentication
Joanne Zen, the founder of Backpack Chain in New Zealand, is leading the team to create the BTA system, using underlying blockchain technology combined with Internet applications to create personal electronic digital identity authentication. When a user registers on the Backpack Chain APP, in addition to the regular registration process, the user's passport also needs to be scanned and facial recognition information uploaded, thus generating unique mobile personal ID information in the world. Each ID information owner will have a key, which is known only to the information owner.
7. Verify house information
Airbnb provides more than 2 million house information in 191 countries and has received 60 million customers. The P2P hotel website has achieved certain success in optimizing the one-stop process of hotel rental. It is also exploring the verification of house information, establishing a text message communication system to allow customers to communicate with landlords, and improving the payment experience.
8. Electronic identity management
In Estonia, blockchain technology has been used to develop electronic identity projects. It is reported that the country allows non-Estonian residents to apply to become e-citizens, similar to a permanent residence permit or identity card, which enables these residents to enjoy a range of services provided by the country. Currently, Estonia uses this program to encourage talented people from all over the world to start businesses in the country. Such plans would provide a significant boost to tourism in some destinations. For more information, you can follow bitmom
3. What are the specific application scenarios of blockchain
Take the tourism industry as an example. Blockchain applications are mainly concentrated in tourism and travel. , travel community reviews, digital identity management, credit consumption management, tracking professional certificates and qualifications of pilots, hotel and airline loyalty programs, reservation management, and consumption points management.
In addition, with the development of blockchain, many related top domain names have been registered, which has had a relatively large impact on the domain name industry
In addition, blockchain is also used in finance, games, entertainment and other fields
p>4. How to apply blockchain technology to the development of red tourism
Follow the instructions of the leader. Blockchain technology can be applied to everything. Then Red Tourism can record visitors’ information and push targeted travel information to visitors based on their interests and past experiences.
5. Heshu Software: Will blockchain + tourism bring us a new experience?
Faced with the sudden epidemic, attractions across the country have stopped operations. The tourism industry was shrouded in a cold winter and became an isolated island, causing huge losses. However, with the advent of the new coronavirus vaccine, the epidemic has gradually eased, and more and more people are going out of their homes. Driven by the easing of the epidemic, the development of the tourism market has shown an upward trend in terms of demand for transportation, hotels and scenic spots. However, with the rapid recovery of the tourism industry, there are also various problems.
CurrentlyThe travel model relies heavily on online travel agencies (OTAs). Travel-related products and services are booked through OTAs. On the one hand, it is developing in the direction of experiential travel, which emphasizes the innovation of travel products and customer experience. However, the OTA model severely squeezes upstream service providers, resulting in a decline in the quality of travel services provided by suppliers. At the same time, OTA is also an intermediary platform, and service providers and tourists will charge an intermediary service fee of RMB 77,888. For example, forcing customers to buy insurance on the platform and charging ticket change fees higher than the price of the ticket itself have harmed customers.
Blockchain technology is a decentralized technology, and intermediaries will be outlawed. The direction of the combination of tourism and blockchain mainly focuses on the high-quality development of tourism, aiming to solve the basic problems and "pain points" of industry development, identify accurate application scenarios, and gradually open up development space. "Blockchain + Tourism" provides a tourism data sharing model, that is, the shared data does not belong to a single node, but is shared by all nodes on the chain; the more valuable the contributed data, the more access to other data you have. Permissions; all nodes reasonably allocate and use data according to smart contracts.
Under the "blockchain + tourism" model, tourism service providers can directly connect with tourists. Tourists can check attractions and book tickets online through the tourism platform based on blockchain technology. Through the decentralization of the blockchain and the characteristics of information that cannot be tampered with, copied multiple times, and open and transparent, the authenticity and reliability of the scenic spots and ticket information in the blockchain platform are guaranteed, and there is no need to pay intermediary fees. At the same time, travel suppliers can use blockchain smart contracts in the consumer ecosystem to operate cross-border payments flexibly, safely and efficiently at zero cost. Inconveniences such as agency fees and remittance fees from travel service providers will also become a thing of the past.
Heshu Software uses blockchain to integrate scenic spot services, scenic spot management, new cultural and tourism consumption and other scenarios that are closely related to residents and enterprises to solve problems such as uneven service quality and consumer disputes in the tourism industry. The blockchain tourism scenario revitalizes cultural tourism industry resources, accelerates the circulation of cultural tourism assets, and ensures that all dialogue information between resource service providers and tourists becomes transparent, credible, and traceable in the form of contracts, thereby achieving the purpose of being non-tamperable. , so that their bad behavior can be restrained and the interests of all parties can be fully protected.
6. What are the applications of blockchain travel services
1. Consumption points management
Loyyal in New York, USA is developing “Du Points” for Norway and Dubai ) project, which uses blockchain as the underlying technology and uses a gamified tour method to help tourists discover new attractions and guide tourists on their tour routes. Du Points will encourage tourists to choose attractions according to their own preferences through points tours, and according to theirScore and redeem points dynamically.
2. Reservation management
(1) Inventory management: Winding Tree is a B2B travel inventory trading platform that applies blockchain, including air tickets, hotel rooms, car rentals, destination tours and activities and other products.
Winding Tree is the only open source public blockchain in the tourism industry so far. It is built on the public Ethereum and has its own currency. It is a mature encrypted economic project. It aims to remove rent-seeking middlemen from the distribution system by creating a platform that allows suppliers to regain control of their inventory and display it at almost no cost.
(2) Air ticket booking: Russian Siberian Airlines (S7) and Alfa-Bank have cooperated to sell air tickets on the blockchain. One of the main advantages of using this technology is to speed up the payment process.
In December 2016, S7 and Alfa Bank performed the first letter of credit payment service using Ethereum smart contracts. Aeroflot, one of Russia's largest airlines, has also publicly stated that it is proposing to introduce digital assets and related technologies into the company's operating procedures.
(3) Travel agent: British social platform Cool Cousin launched an open source cryptographic token called CUZ based on the Ethereum platform for exchanging travel services and unique local information.
CUZ is a decentralized ecosystem that uses smart contracts to ensure the direct and secure exchange of knowledge and services between travelers and locals around the world. Cool Cousin's mission is to revolutionize the travel business in every city on the planet by connecting travelers with like-minded local Cousins for the unmediated exchange of personalized information and personalized services.
As a decentralized travel service booking platform, domestic Tripio directly links global travel service providers (enterprises or individuals) and consumers through the blockchain network, using travel accommodation booking as the entry point to build a platform based on A future travel service ecosystem of trust, motivation and zero commission.
3. Loyalty programs for hotels and airlines
Singapore Airlines (SIA) announced in 2018 that it would launch a blockchain-based customer loyalty KrisFlyer program for flyers. SIA will launch a mobile digital wallet application within six months of this year, where users can purchase SIA tickets.
In addition, blockchain-based applications will allow KrisFlyer members to use miles to participate in retailer point-of-sale transactions, develop retail partnerships, and also provide users with more ways to spend points, thereby increasing customer incentives. and loyalty.
4. Track pilot professional certifications and qualifications
HypFrench Airbus, a participant in the Erledger Blockchain Alliance, is also exploring the possibility of blockchain applications. The test project is to use blockchain to track pilots’ professional certificates and qualifications.
5. Credit consumption management
Airbnb is studying how to use blockchain technology to verify the credibility and identity information of landlords and users. On the Airbnb platform, credibility is extremely important. In the future, users can only rent if their credibility reaches a certain level. A specific type of house. Airbnb uses blockchain technology to better establish a reputation platform for merchants and travelers, and to effectively store identity information.
Joanne Zen, the founder of Backpack Chain in New Zealand, is leading the team to create the BTA (Backpack Blockchain Tourism Alliance) system, using underlying blockchain technology combined with Internet applications to create a new travel data trading platform, gradually replacing the traditional OTA system . The Backpack Chain system uses the concept of open source sharing and uses blockchain technology to establish an efficient, transparent, and credible global database to create a borderless tourism credit consumption sharing ecological community.
6. Digital Identity Management
In Estonia, blockchain technology has been used to develop electronic identity projects. It is reported that allowing non-Estonian residents to apply to become e-citizens in the country will enable these residents to enjoy a range of services provided by the country. Currently, Estonia uses this program to encourage talented people from all over the world to start businesses in the country.
7. Travel community reviews
Yuelu Chain is a decentralized travel community review platform based on the blockchain. It is committed to building TripAdvisor in the blockchain. It is also the first in the world to serve the real tourism economy. Blockchain. Peer-to-peer network technology based on blockchain and smart contracts allows every individual user or organization to participate in the process of building a shared ecology, thus forming a peer-to-peer "decentralized" ecosystem.
8. Travel
Travel travel chain uses advanced blockchain, big data and artificial intelligence technology to create an industry-leading travel sharing platform. Not only can a more fair and transparent travel system be established, but it can also provide new impetus for the shared travel ecology. In the travel chain ecosystem, various participants can share a new world of point-to-point decentralized travel.
7. What enlightenment does this game product give you in terms of theme innovation?
Zanadu blockchain innovation will subvert middlemen such as OTAs and create a tourism premium area. The new technological era of blockchain. This also aroused the author's interest in learning more about the "subversive" innovation made by Zanadu combined with blockchain. Zanadu's logic for tourism plus blockchain is actually to integrate some of the advantages of blockchain technology into the actual travel booking business. For example, any participant can own the platform data and benefit from it. Subvert the OTA commission model and redistribute the value relationship between consumers, merchants and platforms in the economy.
Zanadu travels through innovationContent, combined with high-end tourism products, constitutes its own profit model. At present, domestic travel companies involved in the field of VR include, in addition to Zanadu, eLong, Homeinns, and Century Cruises.. 1. Product design should highlight features, and design and develop unique styles and styles based on its own resource advantages and market demand. Tourism products with cultural connotations. 2. Meet the individual needs of different levels of consumer groups by changing product forms or production processes. 3. Make full use of Internet technology to establish a tourism e-commerce platform and provide rich and diverse information services. 4. Incorporate the trend of the times to introduce the old and bring out the new, and adopt the method of "new wine in old bottles" to create modern theme products. 5. Achieve integrated operations by strengthening collaboration between tourist destinations and other related industries. 6. Innovate the management model of core tourist attractions such as scenic spots.
8. How does tourism blockchain realize blockchain technology? How does blockchain technology help the tourism industry?
What problems can blockchain help the tourism industry solve?
1. Solve Bilateral trust issuesOTA, the full name is Online Travel
Agency, which is translated as "online travel agency" in Chinese, is a professional term in the tourism e-commerce industry. It refers to "tourism consumers booking travel products or services from travel service providers through the Internet and paying online or offline, that is, each travel entity can conduct product marketing or product sales through the Internet."
Currently, more and more people are communicating with travel service providers through OTA platforms. Of course, the supplier's primary goal is to make high profits, thus exposing the trust crisis between the two. OTA platforms will not actively share credit information with both parties to reduce risks.
But with the support of blockchain technology, the whole process will become different, simpler, more effective and safer. The blockchain travel OTA decentralized platform uses the tamper-proof attributes of the blockchain and the support of smart contracts to standardize the information and transaction conditions of both parties to the transaction.
2. Zero commission modelAs long as the third-party platform exists, there will be a game between the supplier and the hotel. Hotels focus on how to earn high fees from tourists. More and more behaviors such as "illegal charging of parking fees", "excessive tips" and "unreasonable price increases" are appearing. These commission models have become the "hidden rules" of the hotel industry, and the desire for profit has slowly annihilated the good intentions of businesses.
The OTA platform under blockchain technology is based on blockchain smart contracts. It moves payment, transactions, credit, complaints, and dispute resolution systems to smart contracts, and establishes suppliers based on smart contracts. and consumers' credit base, making it impossible for hotel "scams and abductions" to escape. Tourists can enjoy the petty cash model when it comes to accommodation and effectively safeguard their own interests.
3. Quality and experience are guaranteedUsually when we choose a hotel to settle in, we will read the reviews of previous guests on the OTA platform in advance.Determine whether to book by looking at some actual photos and living experience. This phenomenon has gradually led to fierce competition among hotels - phenomena such as brushing reviews and reputation star ratings. It is also difficult to provide consumers with real travel accommodation guarantees.
The OTA platform under blockchain technology is based on the identity authentication system. The mutual ratings and comments of both parties to the transaction will be saved in the blockchain, which is open, transparent, authentic and credible. The ratings and comments made by each participant in the blockchain tourism ecosystem form the basis of the entire ecological credit system. The credit influence of participants will be reflected in the economic behavior of the ecosystem, which is true and High-quality reviews help consumers make the best purchasing choices.
9. What impact will Leou’s online cultural tourism platform apply blockchain technology to the tourism industry?
Now, blockchain seems to be a myth. Everyone mentions and recommends it. In addition to the three fields where blockchain is most promising - government projects, medical care, and logistics, in fact, in the tourism industry, blockchain technology also plays a huge role, and it is gradually changing Our way of traveling.
First of all, from the perspective of blockchain technology itself, the value of blockchain in the tourism industry is that the network it forms is a transparent and tamper-proof global database. Every user on the network can upload and upload information in real time. Get travel data. Once a transaction occurs, this database will quickly and accurately record the data information in the reservation and payment system, which can not only prevent overbooking, but also flexibly adjust pricing based on real-time tracking of supply and demand. In addition, after smart contracts are connected with other services such as market forecasts and travel insurance on the blockchain, tourism companies can maximize revenue.
Secondly, the emergence of travel platforms such as Leou Online Culture and Tourism has changed the way of travel for the best. The reason why websites like Ctrip and Qunar can often rip off customers is because of their high commissions. It is simply because these travel websites have monopolized the entire travel market. While bringing convenience to travel, there are naturally many incidents of cheating and robbing customers. Nowadays, the first step for blockchain to be implemented in the tourism industry is to establish a decentralized OTA platform. Decentralized institutions will re-establish the traditionally interrupted credit chain and resolve a large number of deviations from credit principles in an open and transparent blockchain. It is invisible and solves the bilateral credit problems between consumers and travel service providers.
Furthermore, let’s talk about a grand ideal of blockchain tourism, the realization of community autonomy. Simply put, tourists become the masters of the tourism industry, while big players such as Ctrip and Leou only provide order and stability. maintain. The public provides travel services, purchases travel products, and conducts travel transactions through the blockchain network, and the review and rating of tourist attractions and hotel ratings are also decided by tourists themselves. Such awesome things are not only fantasized by the entire tourism industry, but also for the public. What a good thing. Be the master wherever you go, the most advanced way to change the way you travel.
I hope you will adopt it, and if you think it is good, please give it a follow
10. TravelDoes the country support blockchain?
Yes
Blockchain is the future trend, and the country supports it. It will not be banned now or in the future. Many people confuse the concepts of blockchain with Bitcoin and Ethereum. Blockchain is a public chain and a technology. It is distributed accounting, peer-to-peer, and cannot be tampered with. Solve the problem of trust between people, companies and companies, people and governments. It is an extension and upgrade of the Internet, so it is impossible to ban it.