区块链在文化产业的应用,区块链在文化领域的应用

随着科技的发展，区块链技术在文化产业中的应用越来越广泛。区块链技术可以帮助文化产业实现更加安全、高效、可信的数据管理，从而推动文化产业的发展。本文将介绍三个与区块链在文化产业领域的应用相关的关键词：数字版权管理、去中心化娱乐、文化资源共享。

数字版权管理

数字版权管理是指利用区块链技术来管理数字版权的方法。区块链技术可以将作者的数字版权记录在区块链上，并且可以被不可篡改的记录，从而保护作者的版权。同时，区块链技术还可以通过智能合约来实现版权许可的自动化管理，从而更好地保护作者的版权。

去中心化娱乐

去中心化娱乐是指利用区块链技术来实现去中心化娱乐的方法。区块链技术可以改变传统的中心化娱乐模式，使得用户可以参与到娱乐当中，而不受任何中心化机构的控制。同时，区块链技术还可以实现数据的安全存储，从而保护用户的隐私。

文化资源共享

文化资源共享是指利用区块链技术来实现文化资源共享的方法。区块链技术可以实现文化资源的安全存储和共享，使得文化资源可以在多个平台上安全共享。同时，区块链技术还可以实现数据的安全存储，从而保护文化资源的完整性。

以上就是关于区块链在文化产业领域的应用的三个关键词：数字版权管理、去中心化娱乐、文化资源共享。它们可以帮助文化产业实现更安全、高效、可信的数据管理，从而推动文化产业的发展。

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『一』Blockchain status quo and future development trends

Blockchain has developed to 3.0, and application exploration is the current goal

According to IDC definition , Blockchain refers to a distributed ledger that records information and data. The ledger is stored between multiple participants in the peer-to-peer network. Participants can use cryptographic signatures to add new transactions to the existing transaction chain, forming a secure, continuous, and immutable chained data structure; from a data perspective It seems that blockchain is a kind of distributed data that cannot be changed.

In 2008, an article titled "Bitcoin—A Peer-to-Peer Electronic Cash System" marked the birth of Bitcoin and the beginning of the global blockchain industry. Since its development, the blockchain has developed from 1.0 to 3.0, from the characteristics of digital currency to the application exploration stage.

The above data comes from the "China Blockchain Industry" by Qianzhan Industry Research Institute "In-depth Analysis Report on Business Model Innovation and Investment Opportunities". At the same time, the Qianzhan Industry Research Institute also provides solutions such as industrial big data, industrial planning, industrial declaration, industrial park planning, and industrial investment promotion.

『二』What is the current situation of the blockchain industry

Judging from the application scenario classification of the TOP20 companies on the ranking list, in addition to 13 companies focusing on the underlying platform and blockchain In terms of hardware and other blockchain infrastructure and platform construction, blockchain application scenarios have gradually become richer. Judging from the distribution of industry subdivisions, there are 7 industry application companies, mainly Internet companies (Alibaba, JD.com, Tencent) applied to public welfare and product traceability, as well as innovations in the evolution of financial companies (Ping An, China Merchants Bank, Bank of China) Fintech applications such as supply chain finance, bill and transaction clearing.
Since blockchain can make information non-tamperable and eliminate the possibility of data falsification from the root, the financial industry, especially those with higher requirements for real data, will embrace blockchain more actively.
Analysis of blockchain development trends
1. Blockchain has become the forefront of global technology development, opening up a new track for international competition;
2. The blockchain field has become a new hot spot for innovation and entrepreneurship , technological integration will expand new application space;
3. Blockchain will be widely implemented in the real economy in the next three years and become an important support for the construction of Digital China;
4. Blockchain will create a new platform economy , opening a new era of sharing economy;
5. Blockchain accelerates the process of "trusted digitization" and drives finance to "shift from virtuality to reality" to serve the real economy;
6. Blockchain supervision and standard system will Further improvements will be made and the foundation for industrial development will continue to be solidified.
In addition, as an emerging technology, there are still many technical difficulties when applying blockchain in the actual production environment of the financial industry, such as throughput, scalability, consensus mechanism, privacy and security, and reliability. Management etc.
Technological innovations such as blockchainThe new technology is of great significance to the financial industry and is expected to accelerate the process of "credible digitalization" and continue to drive finance "from virtuality to reality."

『三』How is blockchain developing now

In 2020, blockchain was included in the category of "new infrastructure" by the country, and at least 7 provinces introduced blockchain Support policies. In the same year, blockchain technology was gradually moving from concept to implementation, with many application scenarios blooming. "Blockchain+" various industry applications have become a symbol of the continuous maturity of blockchain.

The development status of "Blockchain+" in 2020

In 2020, the COVID-19 epidemic swept the world, and the uncertainty of world economic development increased significantly. Governments and enterprises of various countries are exploring the use of emerging technologies to reduce economic and social operating costs, improve the operating efficiency of the real economy, and further find new growth points for economic development.

At present, blockchain is cross-innovating with new technology infrastructure such as cloud computing and artificial intelligence. More and more vertical fields of the real economy are showing the development pattern of "blockchain +" and "escape from reality". The good momentum of "Towards Reality".

In order to avoid turning reality into fiction, in addition to continuing to severely crack down on speculation, we must also guide the deep integration of blockchain technology with practical application scenarios. Therefore, "blockchain+" various industrial application scenarios have become one of the inevitable trends in the development of blockchain.

According to the "Blockchain White Paper (2020)" recently released by the China Academy of Information and Communications Technology, as of October 2020, more than 262 listed companies have been involved in the blockchain field, each from insurance , real estate, commercial department stores, security equipment, packaging materials, telecommunications operations and other 39 fields. In the blockchain information service registration list released by the State Internet Information Office, there are 45 listed company blockchain projects.

Among them, finance is the most explored scenario among blockchain technology application scenarios, with specific projects implemented in subdivisions such as supply chain finance, trade finance, payment and settlement, and fund management. The white paper shows that as of November 2020, among the domestically registered blockchain information services, the number of projects in the financial (including supply chain finance) field ranks first, accounting for as high as 36%.

As the implementation of blockchain applications accelerates, "blockchain +" business has become the focus of development for Internet backbone enterprises to enter the blockchain industry. In addition to financial business, they actively deploy the Internet, traceability, Applications in supply chain & logistics, digital assets, government affairs and public services, intellectual property, law, medical and other fields.

At the same time, the industry is gradually understanding that blockchain is the basic component of trusted transactions, but this does not mean that blockchain can conquer the world. Blockchain needs to be combined with other technologies such as artificial intelligence, Internet of Things, big data, 5G, etc. to use synergy to form integrated solutions to jointly promote digital transformation.

According to relevant data, the current application of blockchain is mainly in the field of certificate storage. Blockchain has entered into how to make it better, more credible and more stable from an engineering perspective., a stage with better scalability and the ability to accommodate more nodes. He Baohong, director of the Institute of Cloud Computing and Big Data of the China Academy of Information and Communications Technology, believes that this process will continue for some time or longer. In the next step, blockchain technology competition will shift from engineering optimization and improvement to technology ecology and business ecology.

In addition, it is understood that the blockchain industry is improving in the long term, and industry cognition has returned to rationality. With the central government's planning and guidance for the development of blockchain technology, my country's blockchain has clarified the development ideas based on the alliance chain, focusing on serving the real economy and optimizing public services, and the direction of industrial development has become clearer. At this stage, the confidence of the majority of practitioners in blockchain continues to improve, and the long-term strategic value of blockchain is generally recognized.

What is the prospect of "Blockchain+" in 2021?

As my country’s blockchain industry chain gradually improves, most blockchain companies not only focus on one aspect, but also show a trend of coordinated development in multiple fields. According to statistics, among the 801 blockchain information service registration lists released by the Cyberspace Administration of China, Beijing, Guangzhou, Shanghai, Zhejiang, Jiangsu, and Shandong are the provinces and cities with the most registered companies.

The core role of blockchain corresponding to its technical characteristics is mainly reflected in the three aspects of certificate storage, automated collaboration and value transfer. As its value potential is constantly being explored, application scenarios have evolved from the breakthrough point of finance. , and gradually expanded into many fields such as the real economy, government affairs and people's livelihood.

The core value of blockchain for the real economy is to promote efficient collaboration between upstream and downstream industries and improve the efficiency of industry-finance integration. In the early stages of development, the blockchain application model mainly focused on the storage of documents, contracts, etc. At this stage, blockchain industry applications are gradually moving towards automated collaboration and value interconnection such as government data sharing, supply chain collaboration, and cross-border trade.

2020 is the warm-up for 2021. In 2021, the use of blockchain, distributed ledgers, and smart contract tools will continue to grow as it did in 2020. With the continuous deepening of blockchain technology, the foundation of the blockchain industry will become better and better, the industrial ecology will also develop rapidly, and the industrial chain will become increasingly widespread.

From the perspective of industrial structure, the blockchain industry is mainly divided into four parts: underlying technology, platform services, industrial applications, and peripheral services.

The first three parts show a relatively obvious upstream and downstream relationship. The underlying technology part provides the necessary technical products and components of the blockchain respectively. The platform service part builds an area that can run corresponding industry applications based on the underlying technology. The industrial application part of the blockchain platform mainly uses blockchain technology to develop industry applications based on the actual scenarios of various industries and realize the innovation of business collaboration models within the industry.

The peripheral services part provides supporting services to the industry, including industry organizations, market research, standard formulation, system evaluation and certification, industry media, etc., to provide impetus for the development of industrial ecology.

Among them, in terms of the industrial application of blockchain: Blockchain is the innovative development result of information technology, and it is also the main booster for the reconstruction of business processes and the innovation of industrial interaction models in various industries..

Blockchain has gradually expanded from the initial digital finance to supply chain finance, product traceability and other fields. Now it has been explored and applied in government affairs, people's livelihood, industrial management and other industries, and its application scenarios are becoming increasingly rich, presenting It has shown a development trend of deep integration with other industries.

At present, domestic enterprises are focusing on the development of applications related to serving the real economy and improving government affairs and people's livelihood. Among them, supply chain finance and product traceability have accounted for half of all applications. Others, such as government affairs and people's livelihood, have become the future of manufacturers. Key layout areas are about to experience explosive growth.

After blockchain investment cooled down in 2020, the blockchain industry may begin to gradually become more rational in 2021. However, a relatively complete industrial chain and active market entities provide a good foundation for the integrated development of the blockchain industry. The blockchain industry will also show a positive development trend in terms of policy support, ecological construction, platform services, application implementation, and integrated innovation.

『四』The future development prospects of blockchain

1. Blockchain has become the forefront of global technological development and opened up a new track for international competition. Blockchain will become a new key infrastructure to further accelerate the development of the digital economy, lead a new round of global technological change and industrial change, and become the "source" of technological innovation and model innovation. The world's major developed countries will further pay attention to blockchain technology, intensively introduce relevant policy plans, increase industrial support and guidance, and enhance the competitiveness of their country's blockchain technology and industry.
2. The digital currency bubble gradually cools down. With the spread and popularization of the concept of blockchain technology, more and more people will realize that Bitcoin is not the same as blockchain, and various air coins will be gradually eliminated. Blockchain technology innovation will return to a more rational track. Technical features such as decentralization, multi-party collaboration, and anti-calculation tampering will be highly valued by relevant industries. Some industries with strong innovation capabilities will continue to emerge with blockchain applications that have been transformed based on industry characteristics.

『武』What is the overall development of blockchain now?

The current status of blockchain development in China

1. The industry is in a stage of rapid growth

< p> From the industry level of blockchain, from 2016 to 2018, as large domestic IT Internet companies have deployed blockchain, start-ups have entered a blowout mode, and the industry scale of blockchain has continued to expand. According to IDC data, the market size of China's blockchain industry has grown from US$85 million in 2017 to US$561 million in 2020, with a compound annual growth rate of 60.3%.

『Lu』 How is the current development of blockchain in our country

The development stage of blockchain

In the past ten years , blockchain technology continues to upgrade, and the industry divides its evolution and development into three stages. These three stages are not realized sequentially, but are a process of common development and mutual promotion.

20In 2020, the blockchain industry will be further standardized

In 2020, my country's blockchain policies will continue to be favorable, standards and regulations will be more perfect, industry scale will continue to grow, technology will continue to innovate and develop, and application demonstration effects in key areas will accelerate. appear. At the same time, based on the problems existing in the development of my country's blockchain in 2019, CCID Blockchain Research Institute proposed to speed up top-level design and formulation, establish a sound regulatory system, accelerate core technology innovation and research and development, promote third-party evaluation and certification, strengthen professional talent training, and accelerate promotion Six suggestions for implementation in various fields.

——The above data comes from the "China Blockchain Industry Market Foresight and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute.

『撒』 How to understand the development status of my country’s cultural industry

The development status of my country’s cultural industry
(1) The development process of my country’s cultural industry
Reform and opening up Since the founding of the People's Republic of China, the development of my country's cultural industry has generally gone through the following three stages: 1. Recognition stage (1979-1992)
Since the reform and opening up, with the development of market economy, economic system reform has gradually begun, and the reform of state-owned enterprises has also Great achievements have been made. The development of culture is relatively lagging behind, which seriously restricts the coordinated development of economy and society. At present, the serious contradiction between the market economic system and the existing mechanism of cultural development has caused the art groups, publishing industry, and film and television industries under the state's financial responsibility to face major crises in their own survival and development. People realize that the traditional cultural management system has seriously restricted the development of culture, and cultural development must be coordinated with the market economic system. In 1979, Guangdong Dongfang Hotel opened the first music cafe in mainland China, which marked the beginning of the development of my country's cultural and entertainment market. During this period, due to the lack of legal support, the government's management of individual and private cultural business activities was quite chaotic. It was not until 1987 that the Ministry of Culture, the Ministry of Public Relations, and the State Administration for Industry and Commerce jointly issued the "Notice on Improving the Management of Commercial Dances," which for the first time clarified the legal nature of holding commercial dances, and the government legally confirmed the legality of the cultural market. status.
2. Initial development stage (1993-2002)
The most significant feature of this stage is that along with the reform of my country's economic system, the economic attributes of culture were fully discussed and gradually deepened. In 1993, the Ministry of Culture promulgated the "Measures for the Administration of Commercial Song and Dance Entertainment Venues", which stipulates the application and approval of commercial singing and dancing entertainment venues, venues and facilities, experience and management, rewards and penalties. This is an economic regulation of the entertainment industry. Full affirmation of attributes. In 1996, with the approval of the Propaganda Department of the Central Committee of the Communist Party of China, the State Press and Publication Administration approved the Guangzhou Daily to conduct a pilot reform of the newspaper group, and the Guangzhou Daily Group was officially launched. This indicates that the value attributes of the cultural industry have been widely recognized. Subsequently, the enterprise-oriented reform of public institutions such as the radio, film and television industry, and book publishing industry was gradually carried out, and an enterprise-oriented operation mechanism was partially established.
3. Comprehensive promotion stage (2002 to present)
In 2002, the report of the 16th National Congress of the Communist Party of China proposed that “to build a moderately prosperous society in an all-round way, we must vigorously develop socialist culture and actively develop cultural undertakings and cultural industries” and required “adapting to the requirements of the development of the socialist market economy and advancing the cultural system. reform". [3]68 Subsequently, the pilot work of cultural system reform was fully launched, especially the industrialization reform in terms of operating mechanism, investment and financing mechanism, management mechanism and other aspects. In terms of investment mechanism, capital has begun to enter the media. There are five listed companies in the radio and television system, including Hunan TV and Radio Media, Beijing Gehua Cable, CCTV Media, Shaanxi Radio and Television Network, and Shanghai Oriental Pearl. In terms of management system, the relationship between the government and cultural enterprises and institutions has been straightened out, and the internal reform of cultural enterprises and institutions has been deepened.
(2) Characteristics of the development of my country’s cultural industry
1. The theoretical understanding of cultural industry has gradually formed a consensus, and cultural industry policy has a basic framework
After theoretical discussion on the industrial attributes of culture, People have gradually reached consensus on the industrial development of culture. The cultural industry has also been truly implemented into concrete practice.
2. The development momentum of the cultural industry is good
It is mainly reflected in three aspects: First, the cultural process of audio and video, entertainment, newspapers, film and television, performance and other industries is advancing rapidly. Some industries or cultural categories It has been fully market-oriented and industrialized. Second, many large domestic enterprises and listed companies invest in cultural industries in various ways. Third, the cultural industry is increasingly closely related to urban development, and has gradually become a pillar industry in large and medium-sized cities.
3. The reform of the cultural system continues to advance
In 1993, the former State Economic Reform Commission innovated the media management system and established the "China Reform Newspaper" invested and founded by the company, breaking the previous reliance on A precedent for government-run newspapers. In 1998, Hunan Radio and Television Group was established, breaking industry boundaries and involving a variety of media operations.
4. The cultural industry will further open up to the outside world. After joining the WTO, my country will gradually lift restrictions including in the advertising field within 3 to 5 years, allowing foreign investment to participate in the renovation and reconstruction of Chinese cinemas.

『8』What is the current status of China’s blockchain industry

China’s blockchain industry has developed rapidly in 2019, which is mainly reflected in the following points:

First, high-level national strategic guidance and support create a good policy environment. According to incomplete statistics, in the first half of 2019, more than 23 provinces and cities across the country released more than 112 pieces of policy information involving blockchain. High-level government officials emphasize that the application of blockchain technology plays an important role in technological innovation and industrial transformation, and support the accelerated development of blockchain technology and industrial innovation.

In addition, market supervision policies regarding blockchain have also gradually improved. On the one hand, strict vigilance and testing are carried out for virtual currency transactions and services; on the other hand, related industries with blockchain applications regulatory bodyThe system is also being further built and improved to provide a strong guarantee for industrial blockchain projects to deeply serve the real economy. The market has become more standardized and the industrial environment has gradually become clearer. In addition, support for technological breakthroughs and talent encouragement has also been provided through the establishment of the blockchain industry. Parks, blockchain special investment funds and other means will subsidize technological innovation and talent introduction to promote the development of the blockchain industry.

Second, domestic enterprises actively participate in the research and development and application of blockchain technology and carry out blockchain strategic layout. For example, e-commerce giants such as Alibaba use blockchain technology in areas such as product traceability and cross-border settlement. JD.com uses a transparent supply chain system to combat counterfeit and shoddy products. Tencent focuses on the development of applications in financial fields such as electronic invoices.