区块链外包平台,区块链营销策划公司

请查看相关英文文档

Ⅰ What does my country’s blockchain team building solutions include?

my country’s blockchain team building solutions include:

1. Team building must break Instead of being bound by traditional disciplines and colleges, we give full play to the advantages of cross-disciplinary research.

2. Establish a chief expert responsibility system.

3. Strictly manage the size of the team and encourage in-depth communication among members.

4. Strengthen the joint construction of blockchain scientific research teams to achieve complementary advantages and strong alliances between teams.

Origin

Blockchain originated from Bitcoin. On November 1, 2008, a person claiming to be Satoshi Nakamoto published The article "Bitcoin: A Peer-to-Peer Electronic Cash System" [4] elaborates on the architectural concept of an electronic cash system based on P2P network technology, encryption technology, timestamp technology, blockchain technology, etc., which marks the The birth of.

Two months later, the theory came into practice, and on January 3, 2009, the first genesis block with serial number 0 was born. A few days later, block number 1 appeared on January 9, 2009, and was connected to the genesis block number 0 to form a chain, marking the birth of the blockchain.

In recent years, the world's attitude towards Bitcoin has been ups and downs, but blockchain technology, one of the underlying technologies of Bitcoin, has received increasing attention. In the formation process of Bitcoin, blocks are storage units one by one, recording all communication information of each block node within a certain period of time.

The links between each block are realized through random hashing (also called hash algorithm). The latter block contains the hash value of the previous block. With the expansion of information exchange, a block Continuing with one block, the result is called a blockchain.

Ⅱ What are the reliable marketing and promotion methods of blockchain, or intelligent marketing platforms?

Our project has been promoted on media cafes, and the promotion platforms are all the same anyway. ! It’s just that his family has many media outlets, such as Golden Finance, Babbitt, Bi World, Bi Express, etc., and there are many choices. Let’s talk about the advertising promotion methods that I think are reliable:

1. For community promotion, you can go to the person in charge of the key areas of major social media to cooperate.

2. Blockchain media promotion, which is easy to understand, is to advertise and post soft articles in the media.

3. SEO promotion is about ranking, but the results are slow.

4. For bidding promotion, you can directly cooperate with major search platforms.

Ⅲ What are the reliable marketing and promotion methods of blockchain, or intelligent marketing platforms?

Blockchain marketing and promotion in the outer circle of the city:

When a blockchain project is just launched, it is a great opportunity for brand promotion. Promoting the project together with the brand can not only enhance the popularity of the blockchain brand, but also greatly attract users to pay attention to the project application.

There are currently 10,000+ districts in the outer circle of the cityBlockchain attracts tens of thousands of people. If you want to do block chain advertising, then try the outer circle of the city!

IV Which company does blockchain solutions better

I have been working in the blockchain industry for three years since 2017, and have witnessed the industry go from obscurity to sudden explosion and then to calmness. Let me start with the conclusion. If you are willing to spend money, it is recommended to find a professional IT consulting and delivery company like ThoughtWorks. My understanding is that the market is roughly divided into
1. Underlying chain platform providers, such as Ant/Network, etc., usually only provide chains and development tools, but have limited industry/scenario-based solutions and development delivery capabilities. It is not the focus of their work, but more of wanting to use blockchain packaging to sell more cloud services.
2. Blockchain solution companies usually provide blockchain solutions in the fields they are familiar with, but most of them are small and medium-sized teams or start-up teams. Most of the blockchain technology capabilities of each company are not much different. Have a deep understanding in their respective fields.
But the biggest problem with such companies is that because the blockchain industry is still in its early stages and does not yet have a mature business model or profit model, most of them require external investment to continue to survive, which reduces their service capabilities. Or the ability to continue to perform is difficult to guarantee, and the business is, to put it bluntly, unstable.
On the other hand, because it did not start out as a professional end-to-end delivery company, or professional outsourcing, it does not have the mature methods, team and project management to ensure the efficient and complete delivery of a blockchain solution. Therefore, for buyers, it is easy to lose control during the project, or it is difficult to obtain satisfactory deliverables in the end.
There is another type of problem that is also more common, that is, most customers usually don’t know what to do with blockchain, and how to combine their own business to build a valuable and meaningful blockchain project. With this kind of understanding, if you blindly find a company and directly develop the plan, it is easy to regret it or even give up halfway when you come back to your senses after doing it. I have seen too many such projects, and I can’t figure out the situation and don’t know what I want to do. It’s easy to become corrupted by using blockchain. This type of company usually does not have the ability to conduct pre-sales business consultation, business analysis and planning. To put it bluntly, it is the ability to help you understand the situation. In short, if you know what you want, then it may be OK to find them. If you don't know, then just honestly find a professional consulting company.
3. IT consulting and delivery companies. These companies usually specialize in serving large customers in various industries and have a complete set of consulting and end-to-end delivery methods and team support. Well, among these companies, there are not many companies that do relatively well in the blockchain business, because usually they are not limited to the narrow business of blockchain, such as Accenture or some domestic companies. But ThoughtWorks is slightly different. It has a dedicated blockchain division, which provides pre-sales consulting/business analysis services, as well as delivery services. It also has implemented blockchain projects among its major customers in various industries. Automobile, finance, retail, energy, agriculture, etc.

Ⅳ Are there any people doing blockchain community promotion, team projects, urgent promotion channels?

Now whether it is company promotion or brand promotion, choosing promotion channels is too important. After all, who They all want to spend less money to achieve results. For example, our company used to basically do bidding and advertising. I don’t know how much money was spent on advertising. Once it is closed, there is basically no traffic. Now Jin Suitui publishes soft articles. It has been posted for more than a year. Although the bidding is still there, there is still traffic when the ads are turned off. Let’s rely on accumulation.

Ⅵ If you have a promotion team and technology, how can you build a blockchain without money

I don’t know what level of technology you are talking about, such as blockchain technology. If you have a team or a blockchain product, I will analyze these two situations below

If you have a blockchain technology team and a promotion team, you have the basis for finding venture capital financing to start a business, then The first thing to do is to think clearly about your business model, what value you create for users, and the profit model, which is how to make money, then write a business plan, and first find a business partner to promote your team and ideas. Go out

If you only have blockchain products, or products from agents, and you are very confident in the sales of the products, then because you don’t need to support a technical team, you will not need much start-up capital. It is recommended that You can use self-raise or find individual investors around you to invest in it, which is much less difficult than the first method

But no matter which model, the basis for doing this is to invest in existing products or products. Have enough confidence in your own business model

Ⅶ What reliable marketing and promotion methods are there in the blockchain, or is it an intelligent marketing platform?

High-dimensional space

< p>High Dimension Space is a third-party service company with standardization and process in the domestic blockchain industry. The team is composed of many senior practitioners. The core members have 3 years of experience in blockchain and 6 years of brand incubation planning. Completed angel round financing with a valuation of 35 million yuan, jointly invested by Chubei Capital, Block Planet, Chainstar Capital and others.

In view of the current market situation, Gao Dimensional Space has developed from "white paper writing", "community formation", "cognitive training", "conference event planning", "airdrop candy", "website construction", The "Media Matrix", "Roadshow Competition Shichun Guess", "Investment and Financing Docking", "Publicity and Promotion" and other product service lines have not only provided a complete set of on-chain solutions for newly launched projects and enterprises, but also Major mature blockchain projects protect technology and marketing and make progress together with industry pioneers.

High Dimension Space conducts cognitive training for newly launched project teams, aiming to provide enterprises with a systematic and comprehensive blockchain concept. Through staged classification training, it helps project parties understand the blockchain market and Grasp and control trends, help entrepreneurs grasp the core and direction of blockchain technology development, and support it with a more powerful layoutEmbrace the future.

For major mature blockchain projects, High-Dimensional Space can plan content for different periods for each stage of the project according to the progress of the project itself, activate fan activity and attract new fans. By organizing or participating in various methods such as small salons, summits, high-end private board meetings, etc., we connect resources for project investment and financing, and by organizing the resources of Senchun media in the currency circle and chain circle, we make first-hand preparations for the project release.

At present, it has cooperated with many major domestic business schools that have their own IP, and has successfully incubated many high-quality projects such as: WebVR?Engine?,?Latichain?,?HT.CC?, ?EtainPower and RREX, etc.

Ⅷ In the new retail era, how to use blockchain technology to create better customer marketing relationships

Author | Campbell R . Harvey

Source | Shiji Business Review (ID: efuture555)

In the marketing and advertising industry, blockchain technology has more important application significance, but, "CMO" However, the survey data shows that only 8% of companies believe that blockchain technology plays a moderate or important role in marketing.

Although the blockchain concept has received a lot of hype, the obvious result is that blockchain technology is not well understood. Such "conceptual hype + lack of in-depth understanding" has caused certain obstacles to the in-depth application of blockchain technology, causing marketers to adopt a "hesitant and wait-and-see" attitude towards this technology.

Blockchain technology has the characteristics of transparency, stability and security, which makes this technology widely used in supply chain management (SCM, SupplierChainManagement), smart contracts (Smart Contracts), and financial reporting (Financial Reporting). It has reliable and trustworthy advantages in information management such as IoT (Internet of Things), private medical treatment, and even power grids. At the same time, the data transfer model of blockchain technology greatly reduces transaction costs, achieves verification and effective exchange of ownership, and opens the door to real-time micropayments. This information exchange model reduces payment friction, some intermediaries and intermediate links that make a living disappear, and it becomes possible for consumers to own and control personal information. All of the above allow us to see the disruptive potential of blockchain technology in information management, transactions, marketing and other fields.

Today, financial transactions have considerable transaction costs. Retailers need to pay a 3% payment processing fee to credit card companies (Translator's Note: 3% is the US processing fee standard), and payment processing fees at gas stations are even higher. Sellers selling on eBay and Shopify are responsible forPayment fees and closing costs, transaction fees for paying with PayPal, etc. All of these fees add to the cost of goods and are often passed on to consumers. Therefore, with the widespread use of credit cards and debit cards, many merchants have set consumption limits to avoid loss of profits caused by excessive fees.

Blockchain technology will significantly reduce financial transaction costs, even approaching "zero transaction costs." Even small transactions will enjoy this profit. In the financial field, financial giants such as Mastercard and Visa are already using blockchain technology to handle local currency remittance business. The entire process is safe and transparent, which brings more choices and benefits to merchants. Cost comparison opportunities instead of relying solely on credit card transactions.

In the field of marketing and advertising, blockchain technology also has a profound impact. Currently, marketers are already using shared information purchased from third-party social media (such as Facebook) to obtain customer marketing data. This move undoubtedly illustrates the marketing value of data and also points to the trend and potential of digital marketing.

However, using blockchain technology, merchants can use micropayments to incentivize consumers to share personal information without the need for intermediary merchants. For example:

A grocery chain can pay consumers $1 for installing their APP;

If consumers agree to enable location tracking, they can get another $1 Rewards;

If consumers open the APP "1 time per day" and spend at least 1 minute on it, retailers can pay them a few cents or store points to reward customers for their loyalty. Spend.

During this period, merchants will push promotions and special offers to consumers.

In fact, consumer customization opens up some legitimate marketing mechanisms, such as providing personalized marketing or prices. This is one of the main values ​​of consumers voluntarily providing various data. This method of marketing estimation derived from real consumer data will not only reduce the risk of fraud caused by anonymous promotions, but also reduce the various risks of promoting APPs due to incomplete and inaccurate consumer information. Application troubles.

The same method as the above method of promoting the use of APP can also be used for "smart contract" (a virtual agreement that does not require a middleman to confirm, audit and verify identity due to the support of blockchain technology) marketing middle. Based on the support of blockchain technology, consumers will activate this "smart contract" when they subscribe to emails or bookmark registration reward programs. After that, whenever consumers interact with emails or advertisements, small incentives will be automatically saved. into consumers’ wallets. This brings us to our next topic.

A similar pattern can be usedIn the website promotion advertising business, consumers are encouraged through compensation to drive page views for each advertising page.

In 2016, a study released by HubSpot showed that most Internet users do not like pop-up advertising windows and mobile window ads, believing that online advertising seriously interferes with vision and has certain intrusive and damaging negative effects. For this reason, more and more users are installing ad blocking tools. This widespread trend of distaste has had significant punitive consequences for the advertising industry. It is estimated that ad blocking will cost publishers a whopping $35 billion in lost revenue by 2020.

With the support of blockchain technology, marketers can rethink their advertising, marketing promotion and revenue models, that is, consumers who pay attention to marketing and advertising can directly pay them "small incentives" "Of course, this method will also get rid of the middle layer of advertising distribution, Google or Facebook.

It is believed that the “duopoly” of Google or Facebook in the Internet and digital advertising will soon be threatened by the application of blockchain technology. Although keyword-based search will not completely disappear, its advantages will no longer exist. Ultimately, individuals will take control of their own private online profiles and manage their own social networks.

With the help of blockchain technology, companies can bypass some of the current social media “giants” by interacting directly with consumers and share the rewards of browsing ads with consumers. In 2016, Google reportedly generated an average of $73 in revenue per active user through advertising. Of course, $73 is just the average return for more than 1 billion active users, and we can reasonably estimate that the revenue Google brings to some highly valued people will be far more than $1,000. Just imagine, when companies use blockchain technology to implement "voluntary browsing advertising" and deliver effective product consumption value to consumers, how great the marketing effect will be?

With the help of blockchain technology, advertising delivery and the degree of consumer participation can also be confirmed to avoid excessive advertising and the abuse of email advertising. Because excessive advertisements and flooding of email advertisements will not only make consumers bored and lose motivation to purchase, but will also aggravate consumers and create resentment, thereby blocking advertisements. For example, consumers who have already purchased the product will not be willing to receive it anymore. Any advertising placed by the Company.

Blockchain technology can also be used to verify the source of marketing information. Micropayments will effectively destroy large-scale phishing spam emails, weaken the interference of ineffective marketing on people, and purify the Email environment.

Approximately 135 billion spam emails are sent to users every day, accounting for 48% of all emails sent. In theseWith only one reply for every 12.5 million emails sent that are considered “junk”, the waste and disruption are equally staggering.

Using blockchain technology, as long as the recipient is paid a small marketing fee, spam can be filtered or blocked through these small marketing costs. With the help of these marketing costs, companies can help identify the target emails. Marketing or trading to consumer groups with independent wishes.

A similar situation is that on the Internet, every time a user clicks on a link, a small micropayment transaction may be generated. In most cases, users only need to pay a small fee, for example, it only costs one cent to read a news article. This kind of micropayment will be a powerful weapon in defeating "denial of service attacks". (Translator's Note: Denial of service attacks, referred to as Dos attack. Dos attack is a type of network attack. This attack has always been a problem that cannot be reasonably solved. For example, an attacker recruits a robot to attack a website, Sending millions of requests causes the website to crash due to full cache, slow response or even outage).

Blockchain technology can also prevent robots from setting up false media accounts, sending a large amount of false information to users, and stealing the online advertising revenue of big brands. Online authenticity is indeed baked into blockchain technology.

Keybase.io is a company dedicated to solving the problem of social media fraud, using blockchain technology to allow individuals to prove that they are the legitimate owners of various social media accounts. This makes marketing impact easier to track and marketing spend easier to demonstrate, both of which represent major breakthroughs for the marketing industry.

As of 2016, fraudulent or deceptive display advertising resulted in a loss of $7.6 billion, and this loss accounted for 56% of total display advertising revenue. In the next few years, this number is expected to increase. will rise to $10.9 billion.

Using blockchain technology to track advertising display activities, marketing organizations can monitor the execution of the entire automated advertising campaign to ensure that marketing support is used to promote return on investment (ROI), and can directly quantify and analyze marketing The input and output of activities generated by each user and each email.

By associating small marketing behaviors with micropayments, blockchain technology solves these attribution problems that have plagued marketers in industry operations and management for decades.

In addition, ordinary people who create popular new media content, such as some highly sought-after viral videos or social posts, can receive "rewards" every time they are clicked , this will all be attributed to "blockchain technology". But the current situation is that unless their work is published on a subscription-based online platform or channel, they are not paid a penny.

In all of theseIn blockchain application scenarios, content creators have the right to create and manage their own successful works.

Coupit is both a cryptocurrency (Coupit Coin) platform and an open market where businesses and individuals can sell their products and services. The difference is that Coupit is an e-commerce platform powered by blockchain technology, and Coupit is preparing to maximize the use of blockchain technology to improve the impact of its marketing content.

Based on the support of blockchain technology, the company's marketers can intervene in the development process of consumer loyalty programs and group buying alliance programs. Consumers can exchange their own rewards and offers with each other, and marketers can easily differentiate between dormant and loyal customers. This visible, transparent, and easy-to-operate means helps marketers create personalized marketing prices and promotions for customers, thereby expanding their marketing effectiveness.

Even if aggregator analysis or intermediary analysis is necessary, micropayments will allow businesses to bypass ad blocking tools, and individuals will have control over the amount of personal information they share and will directly receive ad views. With the rewards coming, many privacy issues will also be completely solved due to legal protection.

Take the Brave browser as an example. This new web browser developed by Brendan Eich, co-founder of the Mozailla project and creator of the JavaScript language, in addition to providing a new level of privacy and security protection, Brave enables a blockchain system designed to transform the relationship between users, advertisers and content creators. Its “Basic Attention Tokens” (BATs) are tokens for a blockchain-based advertising platform. The project aims to eliminate third-party advertising transactions, protect user privacy, reduce advertising fraud, and share content with users. Revenue to reward users' attention to improve online advertising. _ Translator's Note) will allow publishers and advertisers to monetize value-added services to gain part of the growth associated with the advertising business, 73% of which is driven by Facebook and Google dominates.

As blockchain becomes mainstream, all intermediaries will need to adapt their business models. The decision-making chain changes structurally:

Individual consumers will have greater control over how they share their private information;

Consumers will decide how to spend time with advertisers Interactive;

Spam and phishing scams are blocked, and from a cost perspective, the more spam they send, the less sustainable their business will be.

From a business perspective, this may mean a higher quality of traffic for all marketing promotionscontrol capabilities and a better understanding of consumer behavior based on data management.

On the other hand, ads cannot be served without a transactional fee being paid to each affected individual. Consumers will also be motivated to post real and accurate social information online, such as describing content of interest, etc., and they will also pay for it. Instead of paying marketing fees to social media middlemen, marketers will pay directly to the end consumer. When the target consumers are high-value customers, the incentive mechanism will also increase, and the marketing will directly hit the bull's-eye.

Blockchain technology has great potential in reshaping social trust, making social trust more powerful, increasing visibility, connecting multiple resources, and rewarding individuals for their contribution to transactions. Marketing activities and the advertising industry have will be fundamentally affected by these changes. Not only for the company's top marketing leaders (CMO, chief marketing officer), but also for decision-makers such as corporate strategic planning, finance, and technology decisions, pushing them to design and implement blockchain as a priority business matter. From an operational perspective, companies may establish new high-level trust models with consumers and ultimately connect consumers with products through credible marketing campaigns.

Marketing managers and technology managers are likely to use blockchain technology to reshape corporate customer relationships. Early introduction of this far-reaching technology will help companies seize market opportunities and benefit from this technology. Benefit in advance from technologies that will be widely used in the future.

About the original author:

Campbell R. Harvey is currently Professor of Finance and J. Paul Sticht Professor of International Business at the Fuqua School of Business, Duke University. He served as the 2016 U.S. President of the American Finance Association. Professor Harvey is an investment strategy advisor to Man Group, PLC, and a partner and senior advisor to Research Affiliates, LLC. For the past 5 years, he has taught blockchain courses at Duke University: Innovation and Crypto ventures.

Christine Moorman is T. Austin Finch, senior professor of business administration at Duke University’s Fuqua School of Business and author of the Journal of Marketing 》 (Journal of Marketing) Editor-in-Chief.

Marc Toledo is a senior associate at PwC focusing on blockchain and digital transformation. He graduated from Duke University with an MBA and worked at the World Bank.While working at Bank of America and Apple, he led large-scale projects related to cybersecurity, machine learning, and artificial intelligence.