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1. What are the reliable marketing and promotion methods of blockchain, or intelligent marketing platforms?

High-dimensional space

High-dimensional space As a third-party service company with standardization and process in the domestic blockchain industry, the team is composed of many senior practitioners. The core members have 3 years of experience in blockchain and 6 years of brand incubation planning, and have completed a valuation of 35 million. Yuan Angel round of financing is jointly invested by Chubei Capital, Block Planet, Chainstar Capital and others.

In view of the current market situation, Gao Dimensional Space has developed from "white paper writing", "community formation", "cognitive training", "conference event planning", "airdrop candy", "website construction", The "Media Matrix", "Roadshow Competition Shichun Guess", "Investment and Financing Docking", "Publicity and Promotion" and other product service lines have not only provided a complete set of on-chain solutions for newly launched projects and enterprises, but also Major mature blockchain projects protect technology and marketing and make progress together with industry pioneers.

High Dimension Space conducts cognitive training for newly launched project teams, aiming to provide enterprises with a systematic and comprehensive blockchain concept. Through staged classification training, it helps project parties understand the blockchain market and To grasp and control trends, Bangsou helps entrepreneurs grasp the core and direction of blockchain technology development and embrace the future with a more powerful layout.

For major mature blockchain projects, High-Dimensional Space can plan content for different periods for each stage of the project according to the progress of the project itself, activate fan activity and attract new fans. By organizing or participating in various methods such as small salons, summits, high-end private board meetings, etc., we connect resources for project investment and financing, and by organizing the resources of Senchun media in the currency circle and chain circle, we make first-hand preparations for the project release.

At present, it has cooperated with many major domestic business schools that have their own IP, and has successfully incubated many high-quality projects such as: WebVR?Engine?,?Latichain?,?HT.CC?, ?EtainPower and RREX, etc.

2. The first Bitcoin cross-border online pyramid scheme was solved, what should be done with the seized funds?

Internet frauds emerge in endlessly, and the methods are constantly being renovated. In response to such situations, the public security department resolutely cracks down on them and resolutely We will crack down on the occurrence of illegal activities and will not tolerate fugitive criminals!

Recently, involving more than 2 million participants, more than 3,000 levels of hierarchical relationships, and a total value of more than 40 billion yuan of virtual currency involved, the first large-scale transnational online pyramid scheme using virtual currency as a medium of transaction was officially solved. .

I hope everyone can be more cautious in financial management and choose some more reasonable financial management methods!

3. Direct to the Digital Expo丨Blockchain Standardization and Application Innovation Summit released three innovative results

Zhang Ping, chief engineer of the Cyberspace Administration of Hebei Provincial Committee, introduced that the DistrictBlockchain is one of the hot spots of this expo. The "Hebei Province Blockchain Special Action Plan (2020-2022)" released by Hebei Province last year clarified the development goals of Hebei Province's blockchain technology and industrial application - to By the end of 2022, there will be 20 leading companies and leading companies in blockchain-related fields in Hebei Province, cultivating a number of blockchain application products, and striving to create 1-3 nationally renowned blockchain brands and form 3 districts with regional influence. The blockchain industry clusters in the park, and the competitiveness of the blockchain industry ranks among the top in the country. To this end, Hebei Province is committed to introducing well-known domestic and foreign enterprises, gathering the most advanced technology, the most cutting-edge innovative concepts, and the most high-end human resources to cultivate innovative forces for the development of Hebei's blockchain industry.

"Hebei Provincial Characteristic Agricultural Products Blockchain Traceability Platform" was jointly developed by the Institute of Applied Mathematics, Hebei Academy of Sciences and Huaye Hebei Co., Ltd. Wang Zhiqiang, deputy director of the Institute of Applied Mathematics of the Hebei Academy of Sciences, introduced that the platform fully integrates blockchain with big data, Internet of Things, artificial intelligence and other technologies to realize the full chain traceability of production, logistics and sales information of specialty agricultural products, making production Operators, the public and regulatory authorities can participate together to build brands, enhance product value, and promote high-quality development of the agricultural economy.

It is reported that the “Hebei Province Specialty Agricultural Products Blockchain Traceability Platform” has three most prominent features:

First, one vote, one code, and object code locking. Intelligent identification and matching of business entity information and sales documents effectively solves problems such as multiple data sources, poor quality, and inconsistency between upstream and downstream.

Then there is the whole-chain evidence storage and accurate traceability. With the traceability code as the carrier and responsibility and flow management as the core requirements, agricultural product circulation data, electronic vouchers and other information are uploaded to the chain to achieve functions such as data non-tamperability and transaction traceability, and improve data throughput through the standardization of data storage and exchange. Key performance indicators such as volume and system response speed.

The third one is multi-source fusion and targeted regulation. On the basis of the blockchain system, for the characteristic agricultural product industry chain, a fusion model of production, circulation and inspection big data has been established to achieve targeted supervision and intelligent decision-making based on big data analysis, and comprehensively enhance the brand of on-chain products. Credibility.

"After three months of trial, the platform has been connected to 212 agricultural product trading markets, 9,807 online merchants, and 3,484 on-chain varieties, demonstrating strong application demand and development potential." Wang Zhiqiang introduced that the Hebei Academy of Sciences is also exploring another high-quality route, cooperating with the Julu County Government to promote the "One Flower Supports Hundreds of Industries" project, using "blockchain empowering agriculture" as the entry point to create an agricultural digital estate, and then drive the development of agricultural digital estates. The integrated development of primary, secondary and tertiary industries in the county will eventually achieve the goal of "one flower blooming and all industries prospering".

This blockchain standardization and application innovationThe new summit is hosted by the China International Digital Economy Expo Organizing Committee and hosted by the China Electronics Technology Standardization Institute, the Software Institute of the Chinese Academy of Sciences, and the Hebei Academy of Sciences.

4. Where is the "2018 Global Media Blockchain Summit" held?

On the 19th, 2018, the "Global Media Blockchain Summit" was held at the Financial Hall of the Hong Kong Exchange. This summit gathered more than 100 media from around the world and dozens of top experts in the industry. At the meeting, everyone witnessed the establishment of the Global Media Blockchain Alliance (BIMG) and the release of the "BIMG Hong Kong Initiative", and conducted in-depth discussions on blockchain development prospects, industry trends and other issues.

Professor Yu Guoming, a member of the Journalism and Communication Discipline Evaluation Group of the Academic Degrees Committee of the State Council and Executive Dean of the School of Journalism and Communication at Beijing Normal University, delivered a topic at the "2018 Global Media Blockchain Summit" Keynote speech for "The Value Responsibility of Mainstream Media in the Technology Wave"

Yu Guoming said: "For the entire social communication in China and other major countries and regions in the world, including the construction process of blockchain , the communication ecology in the process of development and evolution, the value of traditional mainstream media should also be indispensable. Although its share has indeed declined in a worrying way, such responsibility and value It should be said that responsibility is still very important.”

Yu Guoming further pointed out that traditional mainstream media’s professional persistence, social status granting function and local advantages are its huge advantages. At the same time, with the development of society and Internet technology, blockchain is not only a technology, but also a way of reorganizing society to a greater extent. Yu Guoming said: "In Marx's words a hundred years ago, it is a technical form based on a new Internet technology such as the 'Free Alliance of Free Men'. To a large extent, it is a new form of technology after Internet technology activates individuals. A new form of upgrading social evolution. Such a new form requires mainstream media to play an important role in it, because in the development process of a new social evolution such as blockchain, it is embodied in a systematic science. The so-called emergent evolution means that the micro-power and micro-value released by Internet technology are a qualitative change in the development process and direction. It is a qualitative turning point in social development, field development, industrial development and market development. ."

Witnessed by all the guests, the Global Media Blockchain Alliance (BIMG) was officially established at the meeting. Alliance Secretary-General Ding Laibin pointed out in his speech that blockchain truly uses mechanisms to allow people to see some changes that may occur in the future, and these changes may subvert the current status quo and improve social efficiency by leaps and bounds. In this process, the media function cannot be absent. It should play a supervisory role and exert a strong supervision effect of media and public opinion to allow investors to distinguish right from wrong.

Ding Laibin said: "The media is the public knowledge and conscience of society, and is the supervisor of industry development. We must do this role well, that is, we must be close to the game and stand listening.You can see the sound of cannons, so if there was still a little distance between traditional media and blockchain before, then let us eliminate this distance at today’s summit. The listing of any company is not the end, but the starting point. The same is true for many blockchain projects. From the beginning to the development, a lot of disclosure and planning are required, so that the company can be presented to all the public and investors without reservation, and it must be open Transparency, beginning and end, only in this way can the industry grow healthier and grow more rapidly. "

In the "BIMG Hong Kong Initiative" released at the event, Ding Laibin called on the media to join hands and work together to create an industry public opinion environment that is fair, just, legal and honest, vibrant, harmonious and orderly; At the same time, the media are encouraged to be open and inclusive in the dissemination of information in the blockchain field, promote advanced communication, encourage ecological innovation, and continue to provide high-grade, high-style, and high-quality information and services.

Content source International Online

5. The first Bitcoin cross-border online pyramid scheme was solved. Why was the amount involved so large?

This Bitcoin online pyramid scheme was officially solved on July 30 this year. It is a very large multinational online pyramid scheme organization that is entrenched at home and abroad, involving more than 2 million participants, with complex hierarchical relationships, with more than 3,000 upper and lower levels. The total amount involved is as high as more than 40 billion yuan, which is considered to be the highest number of cracked pyramid schemes cases. It is the case that involves the widest area, the largest number of participants, and the largest amount of money committed. This case is very different from previous pyramid schemes. It can almost be regarded as a new type of pyramid scheme. Its biggest feature is that it uses The Internet conducts MLM, and the MLM organization hidden in the dark has moved from the underground to the public's attention.

6. How the distributed cognitive industrial Internet platform empowers the digital transformation of enterprises

The summit will further explore how blockchain, after integrating and innovating with other digital technologies, can create a trusted digital base, protect data privacy, mine data value, and empower and accelerate the digital transformation of various industries.

Before the summit, Chief Blockchain Economist Zou Chuanwei’s team wrote a series of industry research reports around the issue of “How does blockchain empower digital transformation?” to provide an in-depth interpretation of how blockchain will work in the context of new infrastructure and digital migration. Integrate and develop with other technologies to play the due role of information infrastructure.

Author of this article: Wang Puyu Proofreader: Zou Chuanwei

According to Beijing Guoxin Digital Transformation Technology Research Institute (Guoxin Institute) and Zhongguancun According to the definition given by the Information Technology and Real Economy Integrated Development Alliance (CITIC Alliance), digital transformation is to comply with the new round of technological revolution and industrial transformation trends and continuously deepen the application of cloud computing, big data, Internet of Things, artificial intelligence, blockchain, etc. The new generation of information technology stimulates the innovation-driven potential of data elements, builds and enhances the ability to survive and develop in the information age, accelerates business optimization and upgrading and innovative transformation, transforms and enhances traditional driving forces, and cultivates developmentNew momentum, the process of creating, delivering and acquiring new value, realizing transformation, upgrading and innovative development. Focusing on digital transformation, this article will discuss the following three questions: First, from the enterprise level, why digital transformation? Second, what role does the industrial Internet platform play in digital transformation? Third, what can the distributed cognitive industrial Internet provide in the digital transformation of enterprises?

1

Digital Transformation Development

In the fierce market competition, companies need to rely on product quality, price, service and long-term accumulated brand image to maintain the market Competitiveness, but with the rise in labor costs caused by the disappearance of my country's demographic dividend, as well as the uncertainty in international trade and the obstruction of market development caused by the impact of the epidemic, the original competitive advantages of enterprises are disappearing, especially industrial enterprises at the bottom of the value chain. Adding insult to injury. How to get out of trouble? At present, we mainly break the ice in two aspects. The first is to reduce operating costs and continue to maintain price advantages; the second is to expand market sales through innovative business models to increase profits.

Before discussing operating costs, we introduce two groups of concepts. The first group is the supply chain model: supply push and demand pull; the second group is the four major profit sources.

1. Supply chain model

The supply-push model means that companies design, produce and sell products based on market forecast data;

The demand-pull model means that Enterprises respond quickly as needed based on market orders, and meet product production and supply through efficient planning, organization, coordination and control.

2. Four major profit sources

The market is always pursuing lower prices and higher quality. In terms of price control, as shown in Table 1, it has mainly gone through four stages: The first stage mainly obtains profits by controlling raw material costs and expanding scale effects. When the first profit source reaches the upper limit, the second profit source starts, improving work efficiency within the enterprise through lean management and extending employees' working hours to reduce labor costs. When the new profit source once again reached the upper limit, people found that logistics costs accounted for 30% of the company's total operating costs. Therefore, reducing logistics costs became the third profit source.

Table 1 Comparison of the four major profit sources

The first three profit sources are all centered on the company's internal cost control to increase revenue. However, when the company's internal operating cost savings reach the upper limit, people pay attention to to the operation and management issues of upstream suppliers and downstream customers. Before a product with complete functions enters the market, it requires the cooperation of multiple companies in the supply chain. The high operating costs of any one of these companies will lead to an increase in the price of the final product, which will make the product lose its competitiveness in the fierce market competition. . So a new wave of cost reduction began around supply chain information integration and information sharing, which is called the fourth source of profit.

As shown in Table 1, from theFrom the first to the fourth profit source, each stage is supported by various systems in information processing, storage and management, such as production execution management system MES, enterprise resource management ERP, warehouse management system WMS, supply chain management system SCM, etc. .

After experiencing four profit sources, where will the new profit sources be in the future? Governments, enterprises, and research institutions are all trying to find answers. For example, Professor Hao Hao of Shanghai Second Polytechnic University proposed reverse logistics as the fifth source of profit in 2015, realizing product resale, reuse, recycling and remanufacturing through reverse logistics. full life cycle management. Some companies also believe that demand-pull-oriented personalized customization will become the fifth source of profit. The above statements are all reasonable, but they are not accurate. This article believes that the real fifth source of profit is already on the way, that is, the digital transformation of enterprises. In the past decade or so, the rapid development of technology has spawned a large number of new business models, including new retail, live streaming, community group buying, etc. However, the upstream industrial sector still maintains the traditional operating model. Whether it is the development of reverse logistics that drives the global Both life cycle closed-loop management and C2M customized business models rely on rapid response in all aspects and place high demands on enterprise digital management. Therefore, whether it is the need of enterprises to explore new profit sources or the needs of the market, the digital transformation of industrial enterprises is imperative.

Different from the independence of the first four profit sources, the fifth profit source is the application of new technologies to re-give new life to the first, second, third and fourth profit sources, and at the same time it is an innovative business model driven by data. will appear in large numbers. Therefore, the fifth profit source can not only reduce operating costs, but also improve active profitability.

2

The value of industrial Internet platform

1. The first source of profit of industrial Internet platform

The integration of IT and OT, Real-time collection and transmission of data on people, machines, objects, materials, methods, and environment, enabling real-time monitoring of the production process, and then applying AI, big data analysis and other technologies to achieve automated intelligent inspection, intelligent quality inspection, and intelligent fault prediction , intelligent parameter tuning, intelligent energy consumption optimization, intelligent equipment operation and maintenance, intelligent inventory, etc., can improve production efficiency, reduce costs, and upgrade from stand-alone intelligence to system intelligence.

2. The second source of profit of the industrial Internet platform

The management of traditional manufacturing has always revolved around people. The process of products from 0 to 1 is difficult or inefficient to achieve by relying on manpower. The work can be replaced by mechanical equipment. After the influence of the industrial revolution and the information age, a large number of labor-saving mechanical equipment and operating systems (MRP, MRPII, MES, etc.) have emerged, which can improve production efficiency and reduce production costs. With the development of information technology, although there are lagging data that can be used as a reference, its essence still revolves around human experience and human on-site operations. The industrial Internet can give the second profit source a new role,Liberate human execution tasks from operations management, such as quality inspection, troubleshooting and other tasks to achieve intelligent management of operations through AI and big data analysis. After the number of executives is reduced, the company needs more innovators to make the company's innovation and development iterate faster. Secondly, as people's experience is accumulated, it is converted into a knowledge graph, which visualizes the experience and knowledge domain and guides the iteration and decision-making of artificial intelligence algorithms.

3. The third profit source of the Industrial Internet

In the field of industrial Internet of Things, logistics development is relatively advanced, and has experienced manual logistics, mechanical logistics, automated logistics, and now intelligent logistics. Logistics, logistics management efficiency and costs have been greatly improved. For example, in transportation management, from the early days, cargo transportation monitoring data relied on data return and summary at the transportation vehicle's anchor point. Now, it can use GPS, RFID, and various sensors to grasp the temperature, humidity, geographical location, and number of pieces of goods in transit in real time. Information can be used to plan transportation routes based on transportation destinations and real-time traffic congestion conditions. Affected by technology, capital and other aspects, smart logistics is currently developing rapidly mainly in third-party logistics companies and e-commerce companies, while the logistics development of industrial companies is relatively slow, and most of them are still in the stage of mechanical logistics and automated logistics. Industrial Internet platforms can help industrial enterprises achieve rapid upgrades and transformations, and reduce the technical difficulty and cost of system development. Platforms such as IaaS, PaaS, and SaaS can reduce the development time of systems from 0 to 1 and achieve rapid and low-cost digital transformation and upgrades.

4. The fourth profit source of the Industrial Internet

Supply chain integration can improve enterprise cooperation, reduce supply chain costs and inventory bullwhip effect to a certain extent [1], but regardless of the enterprise Whether it is an internal supply chain or a social supply chain, there is still a problem that chokes multi-party collaboration, that is, the data island problem. Earlier we introduced the first to fourth profit sources and mentioned MRP, MRPII, ERP, SAP, MES, SCM and other systems. Each system is like an isolated data chimney, which has a great impact on collaboration efficiency. There are two main reasons: first, the cost of existing EDI data island opening solutions is high and difficult for small and medium-sized enterprises to afford; second, when it comes to multi-party collaboration between supply and demand, there is a lack of trust and reluctance to share internal enterprise data with the outside world. The industrial Internet platform provides a variety of data collection and processing solutions to break data silos and achieve unimpeded data flow. In the use of data, privacy calculation is used to ensure data security, and at the same time, reasonable authorization is made to make the data available and invisible, and solve the worries of data sharing.

5. The fifth profit source of the industrial Internet platform

In the digitalization 1.0 stage, it is a human-adaptive system; and in the digitalization 2.0 stage, it is customized software that adapts to the company's existing operating model will play a vital role.

Figure 1: Comparison of digital transformation stages 1.0 and 2.0

BecauseTherefore, from a technical perspective, how the platform allows companies to quickly and efficiently complete the development of customized software will play a very important role in the digital transformation of industrial companies. Judging from the existing products in the market, including infrastructure as a service IaaS, platform as a service PaaS and software as a service SaaS, industrial enterprises can easily use the platform provider's ready-made low-code or even zero-code tools to complete system development and realize "human "Everyone can be a developer", which solves the problem of "technical personnel do not understand business, business personnel do not understand technology, and the developed system is not easy to use". In the future, low-code (or zero-code) development tools will be like word, excel and other office software. The platform will make various interfaces into graphical interfaces, allowing people who do not understand code development to develop the software they need by dragging icons to reduce the cost of low-code development. Efficient repetitive work. Employees have changed from passive executors to innovators, participating in top-to-bottom digital reforms, and using tools to truly facilitate the work of business personnel.

Three

Distributed cognitive industrial Internet based on blockchain technology

The social economy is divided into two fields: production and circulation, and the centralized industrial Internet platform The use of digital technology to replace information technology solves problems in the production field, while the distributed cognitive industrial Internet based on blockchain technology solves the problem of data trust in the circulation field, but data in the circulation field will affect products in the production field. R&D, product quality management, etc.

1. Reduce the cost of trust

Business models are moving from unilateral (scale effect) to bilateral (network effect), and into multilateral platforms (ecological effect) after entering the digital era. The centralized approach also seems to be able to solve the trust problem, but trust in the centralized model mainly relies on the endorsement of a third-party authoritative organization, which is costly and inefficient. For example, when buyers and sellers in international trade do not trust each other, letter of credit services are used to solve payment problems through bank endorsement; in order to meet bank requirements, both parties need to provide a large number of certificates to meet the terms of the letter of credit, which is very inefficient and costly. However, if blockchain technology is used, the real data will be chained from the source to ensure that the data is safe, trustworthy and cannot be tampered with. Before the transaction, the buyer and the seller have each other's real transaction records in the past, as well as product production information. Will this information help reduce the cost of transaction matching? During the transaction process, through the application of smart contracts, payment can be automatically completed once an agreement is reached, which will greatly reduce transaction costs and transaction time. Especially when entering multilateral platforms, if the centralized credit certification system is still used, it will be impossible to build trust, the moat for ecological construction.

2. Redefine collaboration relationships

In multi-party cooperation in the supply chain, centralized consensus mechanisms and governance solutions are more reflected at the contract level, but they cannot truly bind each other's interests. It is difficult to promote healthy ecological development. But in a decentralized solution, participantsAssets are placed on the chain in the form of tokens or points to technically bind the interests of multiple parties. Once any party makes a behavior that is detrimental to ecological construction, the value of the token or points will be affected, which will affect all participants on the alliance chain. Interests. In the distributed cognitive industrial Internet platform, each participant in the alliance will actively safeguard ecological interests, because this is equivalent to safeguarding their own interests.

3. Trusted data circulation

In product development or product life cycle management, circulation data requires industrial enterprises to obtain it from multiple downstream partners. However, it is difficult to ensure data authenticity and security under traditional technology. In the distributed cognitive industrial Internet, privacy computing can make multi-party data available and invisible, ensuring data security and compliance. In addition, partners will be rewarded with tokens or points based on their data contribution to encourage multi-party data sharing and circulation. In the future, more compliant forms may appear in the data trading market, such as data trusts, data banks and other models based on blockchain technology.

4. Ensure data security

Under the traditional model, industrial enterprises rely on physical isolation to isolate in-factory data from the outside world. However, with the integration of OT and IT, the physical isolation barrier is broken , how to ensure the security of data after it leaves the local area requires the joint efforts of multiple parties. In device communication, device identity authentication management needs to be done to prevent data from being attacked. The distributed cognitive industrial Internet platform achieves anonymous management through device public and private keys, effectively reducing the risk of attacks. In data storage, using distributed storage technology, even a single point attack cannot allow the attacker to obtain complete data.

5. Empower business model innovation

Trusted data will open a new era of business model innovation, and the business role of each organization may change. Under the traditional business model (supply-driven model), information is very fragmented. Different participants in the supply chain all have fragmented data related to some products. It is difficult to achieve optimal results using these incomplete data for product upgrades and customer services. Purpose. However, with the development of technology today, the market has begun to explore the needs of each consumer based on consumption habits, consumption characteristics and other factors, and the manufacturing method has also entered the C2M era from M2C, which requires more complete, credible and compliant data, such as , Not everyone in electric vehicles needs a battery with a range of 1,000km. Through blockchain technology, users authorize driving data to the electric vehicle company to configure the most suitable and cost-effective battery. For another example, car insurance no longer uses vehicle value, number of accidents, etc. as the single indicator for collecting insurance premiums. In the future, insurance premiums may be collected based on trusted mileage data. In addition to changes in business models, the business role of each organization may also change. The role of electric vehicle manufacturers will also change from manufacturer to service provider. Take NIO as an example of the car-electricity separation model, leasing and selling. mode, let the carThe business of manufacturers extends to the management of the entire product life cycle. These model innovations are just the beginning of the digital era.