区块链游戏活动策划运营方案,区块链游戏活动策划运营模式
区块链游戏活动策划运营是一种将游戏活动设计、策划、实施的综合性服务。它通过游戏活动的策划和实施,提高游戏的知名度,提升游戏的活跃度,从而提升游戏的市场份额。下面我们就来介绍一下区块链游戏活动策划运营模式拓展的三个关键词:
社交媒体推广社交媒体推广是指通过社交媒体进行游戏活动推广,包括微信、微博、论坛等。这些社交媒体是最有效的游戏活动推广渠道,可以有效地提高游戏的知名度,增加游戏的活跃度,从而提高游戏的市场份额。社交媒体推广的具体方式包括:发布游戏活动宣传信息,发布游戏活动新闻,发布游戏活动活动海报,发布游戏活动抽奖,发布游戏活动报名信息等。
线上线下联动活动线上线下联动活动是指将线上游戏活动与线下活动相结合的活动,可以有效地提升游戏的知名度,从而提高游戏的活跃度。线上线下联动活动的具体方式包括:组织线上游戏活动,举办线下活动,在线上活动中发布线下活动的宣传信息,在线下活动中发布线上活动的宣传信息,在线上活动中发布线下活动的报名信息,在线下活动中发布线上活动的报名信息等。
大数据分析大数据分析是指通过分析大量数据,提取有价值的信息,从而挖掘出游戏活动的有效推广策略。大数据分析可以通过分析玩家的游戏行为,提取有价值的玩家特征,从而挖掘出游戏活动的有效推广策略,提高游戏活动的效果。大数据分析的具体方式包括:分析玩家的游戏行为,提取有价值的玩家特征,分析玩家的游戏活动参与情况,分析玩家的游戏活动参与率,分析玩家的游戏活动参与时长,分析玩家的游戏活动参与频率等。
以上就是区块链游戏活动策划运营模式拓展的三个关键词:社交媒体推广、线上线下联动活动和大数据分析,它们可以有效地提高游戏的知名度,提升游戏的活跃度,从而提升游戏的市场份额。
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⑴ How to use blockchain for game development
Loom Network
The Loom team will develop a software development toolkit Loom SDK, which developers can use Use a toolkit to quickly create and customize your own Dapp chain. For example, card games and RPG games have different data exchange volume requirements. As a developer, you can choose your own rules in terms of security and speed.
The team has developed a card game based entirely on the blockchain with reference to Hearthstone, which is already available and can be played on mobile phones.
⑵ How merchants make profits by promoting blockchain
Blockchain is now the hottest trend, and entrepreneurs and capital are flocking to it. Frankly speaking, blockchain technology solves the pain points of decentralization and trust issues in traditional networks and has broad development prospects. At the same time, the current blockchain is still in its infancy, and there are problems such as the technology is not fully perfected, such as data throughput speed issues and few application landing scenarios. There is currently no mature commercial application, and direct profit is out of the question. The profit model of blockchain games that are promising for popular applications is also being explored. The online Letts Dog game attracted considerable attention and traffic during the Spring Festival. I started playing it as soon as it went online, and now I have hundreds of thousands of calculus points. I have never purchased points. But generally speaking, the user experience is not good and the functions are not perfect. Chunyu basically doesn’t play anymore. This game has brought huge traffic to the Internet, and the number of downloads of online wallets has also increased dramatically. Perhaps this is the profit point for merchants.
⑶ What does blockchain operation do
Well, I am a blockchain operator.
Yes, I am engaged in operational work in the blockchain technology industry, covering community operations, user operations, and content operations.
Are you a little confused that blockchain technology is developing steadily, but the blockchain industry seems to be ups and downs? Blockchain operations are also being explored in constant changes. Me too.
The following is my confession.
1.1. Neither sad nor happy, Token is not everything
When operating in the blockchain industry, prices are inevitable talking about. Ups and downs are common, and ups and downs are also a daily occurrence. If you don’t have a mentality of not being surprised, I’m afraid you won’t be able to withstand such changes when operating in the blockchain industry.
2.2. Work is still work, no change
What is operations? Compared with the early Internet industry, when most operations in the industry are still relatively shallow community operations, what we can do is better than the average level in the industry. Operations are still operations, and because this is the blockchain industry, the nature of operations will not change.
3.3. Although it is a trial and error, there are tricksRoad
In the process of operating in the blockchain industry, you will find that some operations are still at the level of simple community operations or user operations, and cannot even be called user operations, while some operations are still at the level of simple community operations or user operations. Operations can turn around, upgrade and iterate its own operation routines, have its own insights into the development of the industry, and explore its own blockchain operation methodology.
4.4. Professional level, top-notch ability
What is professionalism? On a ten-point scale, make it twelve points. If there are traces to be followed for operations in the classical Internet era and there are ways to go about the operation methodology, then the operations of the blockchain industry are based on the operations of the classical Internet. The changes in the blockchain industry are no less than the changes in the early days of the Internet, and even worse than the changes in the early days of mobile Internet, O2O and other products. What we need is not just professionalism in operations, but top-notch capabilities.
5.5. Figure out what you want
Most of those who enter the blockchain industry have taken a fancy to the infinite opportunities contained in this industry, even from scratch. Irrelevant industries directly crossed over. No matter what career background you had before becoming an operator in the blockchain industry, I believe this industry will bring you what you want. But the question is, before entering this industry, have you really figured out what you want?
6.6. Your core competitiveness and how to continue to improve
Whether operating in the classical Internet industry or operating in the blockchain industry, the core competitiveness should be continuously explored and strengthened And continuous improvement are what we must do. Since you are good at it, dig deeper. When there is not much difference at the starting line, dedication is the only key.
The development of a new thing still needs to go through many detours, and the development of an emerging industry will also inevitably go through many critical nodes.
You have to use your own skills to eat crabs, right?
⑷ How to promote blockchain games
1. Group bombing
The so-called group bombing means constantly posting in various social groups News about your own game comes with a link to enter. This is the stupidest method, but in fact, it is also the most effective. According to reports from multiple teams, their earliest source of traffic is recruiting people through the community.
The operation of group bombing is very simple, as long as you have the ability to execute it tirelessly and a thick enough skin. But there are also some tips and precautions that can help the group bombing be more effective.
2. Brush the rankings
Brushing the rankings is a very important method for early mobile game promotion, and it can also be used in blockchain games. However, there is a big difference in the specific operations.
The reason why mobile games hit the charts is because many users use the charts to decide which games to download, which is a huge source of traffic.However, there is currently no such influential list in the blockchain field. The only well-known one currently is dappradar.com. This list counts the current popularity of various applications on Ethereum and has a certain degree of popularity and popularity in the industry. Reference value.
3. Soft articles
Soft articles are really a very old marketing method, so much so that they are increasingly ignored in the marketing system. But it can exist for a long time, which shows that its effect is still there. Especially in the initial stage of blockchain games, a good soft article is likely to bring surprises.
About how to promote blockchain games, the editor of Global Ivy will share with you here. If you have a strong interest in game modeling, I hope this article can help you. If you want to know more about game modeling materials and learning methods, you can click on other articles on this site to learn.
⑸ The leading blockchain game Axie Infinity is popular. What is the planning concept of this game?
NFT is very popular, mainly because of the game axie infinity. The world's high-income game products based on the NFT concept have revenue of more than 300 million US dollars, reaching the first echelon of single-game revenue in the world. Twitter co-founder Jack Dorsey posted his first tweet about bidding on valuables on an auction site.
Add to that property rights and economic freedom, and the game becomes something very special. Improve cognitive abilities. Some puzzle games can train logical thinking skills, while some action games can improve hand-eye coordination. People who form social relationships are social animals. Sharing your gaming experience with strangers can avoid awkward chats; chat with your friends about clearance secrets and you may discover friendships you've been estranged from for years. Ease the worries of stressful life and work that can be swept away after the game is over.
⑹ Detailed explanation of Tencent’s Let’s Catch Monsters blockchain game gameplay strategy
Let’s Catch Monsters iOS version
v1.8.998.1
Type: Role-playing
Size: 1500MB
Rating: 10
Platform:
Tag: Card Elf AR Game Real-time Battle
How to play the blockchain game that Tencent is expected to launch in May? With this question, let’s first understand the gameplay. This is a casual game centered on AR collection and development gameplay. In the game, we need to use the correct posture to continue the game!
What are the methods of capturing fairies in the wild? Is there any difference between AR and non-AR? How will the fairies react and how will they respond? What soul beads should be used by different fairies, and how to correctly use the rubber seal to seal the demon soul Zhu? This series of questions is a bit confusing just by saying them. It’s okay, the editor will tell you today the correct posture to catch monsters!
Looking for monstersFairy
After completing the novice mission, click Explore to find wild fairies on the big map. Click on the fairies to capture them! If you cannot find the fairies on the map, you can also use the detector in the lower right corner to assist in finding them!
AR and non-AR
The monster hunting scene is divided into AR and non-AR, which can be switched in the upper right corner of the screen.
AR means that when the camera is turned on, the goblin will appear in the real scene. At this time, you can find the naughty little fairy according to the direction guidance.
Non-AR or goblins appear in a fixed position in the virtual scene of the game, and you can see the goblins without adjusting the direction.
There is not much difference between AR and non-AR capture, it is just a different visual experience. The editor prefers AR to catch monsters, which allows me to feel the existence of the monsters more, as if they are right next to me, which is very friendly and fun.
Basic Capture Operations
Click the edge to seal the demon soul bead, slide up and throw the soul bead to capture the demon. However, the soul bead must hit the goblin before it hits the ground, otherwise it will be considered a capture failure.
After the goblin is hit by the soul bead, the goblin will break free and shake 3 times. Each time the goblin has a certain probability of breaking free from the restraints. Breaking free from the restraints means that the capture fails (the soul bead is also consumed), and it needs to throw the soul bead again to catch it. catch.
Careful demon sealing masters will find that the capture aiming circle will change in size, and this will be repeated until the moment we throw the soul bead. So what is the difference in the size of this aiming circle?
In fact, this is a circle that triggers a powerful seal event. If the soul orb is within the aiming circle when hitting, the smaller the aiming circle, the higher the score will be given. The score is divided into three levels: accurate hit, precise hit, and perfect hit.
Each level will give the Demon Sealer an additional capture success rate, and the success rate is highest when a perfect hit is made. So, it’s time to show off your real skills!~
Using the Soul Bead
When you click the Demon Sealing Soul Bead, a capture aiming circle will appear in front of the goblin. The color of the aiming circle from red to green indicates the difficulty of capture.
Red means that the currently used soul beads are of a lower level and the success rate of catching the monster is low; orange means that the currently used soul beads are just suitable for catching this monster; green means that the currently used soul beads are of a higher level and the success rate of catching the monster is successful. High rate, but a bit wasteful.
If you find that the capture success rate of a certain fairy is relatively low, you may wish to click the soul bead switching button in the lower left corner and try changing to a more advanced demon-sealing soul bead, such as the advanced demon-sealing soul bead and the super demon-sealing soul bead. The success rate of capture will be greatly increased!~
So where do you get these advanced demon-sealing soul beads and super demon-sealing soul beads?
Advanced demon-sealing soul beads can be purchased at Prayer Drum, Diamond Mall, Xumi The island-synthetic platform and events can be obtained. The super demon-sealing soul beads can be obtained in the Diamond Mall and Sumeru Island-synthesis platform and events.
Use of props
Of course, the goblin does not just stand there stupidly for you to capture it so easily. Every goblin has a temper. They can fight back, run away, dodge, and jump. For example, the Shaolin Bronze Man can kill the soul with a straight punch.If the bead is hit back, he will also jump into the sky to avoid the soul bead, and Yang Xiucai will use a fan to hit the soul bead to resist, etc. In this case, just seize the short period of time after the goblins have just finished their actions and attack. The effect is not bad!~
After reading so much, have you decided to play the monster catching blockchain game together? Do you know how to play? In fact, you only need to pay attention to these catching details in the game to easily improve your chances of catching. After you successfully learn these skills, you will get more and more elves!
⑺ Do you really understand the blockchain operation that determines the life and death of the project?
01
Everyone knows that blockchain is now in the spotlight , it is still a very new industry. In the blockchain ecosystem, one position you have to mention is operations. Whether you are a blockchain self-media, a blockchain project party, or an exchange, as long as you are in the blockchain ecosystem, one of the core competitiveness you should cultivate is operations. The 21st century is an era of attention economy. Just like the products placed in the middle of supermarket display shelves are more popular, you have to find a way to divert other people's attention to where you want them to look, and then you can gain traffic. That is money.
Generally speaking, operation is a basic skill that all professionals must learn. You are operating yourself all the time in the workplace, giving full play to your talents and skills. Then at the right time and place, externalize it through work reports or performance and other means to let others know, and then get promoted and get a salary increase. This whole process is actually operations, but you are operating yourself! Returning to the blockchain ecosystem, if you operate well, you can attract or even focus the attention of users or potential consumers to projects or communities or other places, and you will have greater influence. For example, for a blockchain project operation officer, attracting the attention of others means there is traffic, which means there is consensus, and the currency price of projects with consensus will rise, especially in a bear market. Stage, proper operation to attract as much attention as possible can even be a matter of life and death for a project. Having said so much, I think you should have a certain understanding of the status and importance of operations in the blockchain ecosystem. So, what is blockchain operation? Where should you start to quickly understand the profession of blockchain operations?
Because blockchain operation is still a very new position, it is somewhat different from operations in traditional fields. Therefore, in order to better understand blockchain operations, you first need to understand the relevant concepts of operations. . Here is the definition of operations by Zhang Liang, the author of "Operations from Scratch": "Everything that can promote products, promote user usage, and improve user awareness is operations." Maybe you think the word "everything" is too broad. , but operations are like this. As the saying goes, operations are like bricks, you can move them wherever they are needed. Operations is like a basket, everything can be put in it. From here you willIt can be seen that the operation system is very large and contains a lot of work. The operation you need to understand now is actually a position that emerged with the development of the Internet. According to the core work of operation, it is generally divided into content operation, user operation and activity operation:
Activity operation includes activities Planning, tracking event progress and post-event publicity, including being responsible for the results of the publicity;
User operation is mainly about user growth and increasing user stickiness;
Content operation is to control content Quality, and the purpose of achieving sales or brand exposure or attracting fans through some content.
Operations is a position that is responsible for results. It overlaps with sales. In many cases, the indicator set by operations is to convert users, which is actually an indicator of how many products users buy. But the difference between it and sales is active and passive, one-to-many and one-to-one. The operation's sales actions are relatively cold, just like flowers coming without saying a word, flowers (such as the projects operated) have fragrance (value), and then the flowers (operators) are waiting there, and a group of butterflies (corresponding users or Customers) follow the fragrance (value) and come. Unlike sales, which requires proactive one-on-one sales to customers, it is more annoying. Therefore, the operation posture is passive and strives for conversion rate in a one-to-many situation.
Now that you should have a simple understanding of operations, let’s talk about blockchain operations.
02
Companies in the blockchain industry can be roughly divided into five categories: blockchain projects, exchanges, blockchain media, tool products and investments Blockchain project. Therefore, blockchain operations can actually be discussed separately for these types of companies. The operating practices of different types of companies are completely different. Due to the space limit of the article, we choose a main perspective-blockchain project to expand in detail. Why choose a blockchain project? Let’s talk about exchanges first. Although the number of exchanges may now be greater than that of blockchain projects, firstly, the entire industry revolves around blockchain projects. Secondly, if it is sales in the traditional field, some training on blockchain With the knowledge, you can slowly get started with the operation positions of the exchange. Let’s talk about the operation of tool products and blockchain products. The operation methods of media and tool products are actually not very different from Internet operations. It may be said that it requires a full understanding of some industry background knowledge, so it is not difficult to get started. It will be very big. In short, whether it is exchanges, blockchain media or tool products, they only serve blockchain projects, so the focus of operations here will be blockchain project operations as the main perspective.
In order to better understand the focus of blockchain project operations, here is a comparison between blockchain operations and Internet operations:
Operations must first have an operation object. The operating target of the Internet is very clear, which is Internet products.A product will have its own life cycle: start-up period, growth period, maturity period, decline period, and demise period. The start-up period is the stage of product design and trial and error. Operations at this stage may need to provide various data interfaces; the growth stage is the stage where operations play a core role. This stage has entered a period of rapid growth because the correct direction has been determined; the maturity stage , also called the stable period, during which revenue and user growth are relative; and finally enters the recession period, when the product begins to decline and die, possibly due to technological innovation or other reasons, and the time may vary.
The object of operation in the Internet operation process is often an Internet product, app, website, public account or small program. However, as far as current blockchain projects are concerned, most of them are in the conceptual stage. If compared with the Internet, they can only be regarded as being ahead of the start-up stage. Therefore, in the currency circle, the operation of most projects has been for a long time. The core of the operation is just a concept, and the core action of your operation is PR storytelling. In order for you to better understand the operation of blockchain projects, let’s first understand the operation cycle of the following blockchain projects by analogy with the operation cycle of Internet products.
Internet products have operating targets, which often use the number of users as the operational indicator to divide each stage, while blockchain projects are often measured by currency prices as markers. Therefore, the operating goal is currency price. Theoretically, as the project develops, the currency price should increase at each stage. But there are two points to note here: ① This currency price is a currency price with a quantity, that is, it has a relatively large transaction volume, and this currency price is the real currency price; ② The currency price is phased, and sometimes Although the project is developing, the currency price may not increase.
Therefore, the focus of blockchain project operations so far can be simply divided into the following stages: ① Angel and cornerstone stage: This stage generally focuses on improving the white paper, forming an initial community and finding With the endorsement of strong investment institutions and investors, the investment price (currency price) is relatively low at this time; ② Private placement stage: Let the early fans who are ready to hold firmly to enter at a lower price. The price at this time will be higher than that of angels. The price is higher than that of the cornerstone stage; ③ The exchange stage: the project token can be traded and circulated, and can be quickly realized, which can also be understood as a real listing; ④ DApp or mainnet online stage: the real product will be launched after it is launched Close to the way the Internet operates. However, there are currently not many such projects. To make it easier to talk about it later, it is basically divided into three stages: fundraising, listing on the exchange, and DApp or mainnet online. Only when the DApp or mainnet is online will there be a specific product available for operation. After that, it will overlap with product operations in the traditional field. Now you already know what the key points of blockchain project operations are in these three stages, but after all, operations are the positions responsible for the results. How to do a good job in blockchain project operations? How should it be evaluated?
03
Currently, blockchain operations are in the early stages and the industry is immature. Therefore, there is a huge overlap between operations and marketing at this stage. Blockchain operates on concepts, but it not only pursues the exposure required for marketing, but also carries conversion rate indicators. For marketing, many people have seen it, and if the number of exposures meets the requirements, the task is basically completed, but for operations, the indicators will be much more detailed. If you can't figure out how many of these people have converted into your users, or how many quantifiable effects they have, then the operation will be unsuccessful!
The conversion in the operation of blockchain projects is to quantify how many people buy and hold your coins, but conversion is difficult to count because of the anonymity of the blockchain— —The isolation of addresses and names, so it is difficult for you to determine whether this is the result of your operation; not all transactions are on the chain, and may also be on the exchange, so it is difficult for you to obtain conversion data. But the conversion itself is very simple, just buy coins! The result of your operations is that more people will invest in your project!
Let’s talk about the benefits and risks of blockchain operations.
Almost all blockchain companies lack operations, and it is basically easier for most blockchain companies to make money than Internet companies. Therefore, many blockchain companies recruit experienced operating developers. The monthly salary is generally higher than that of Internet companies. According to conservative estimates, the average monthly salary is at least 20K. There are also some companies that will issue Tokens and use Ethereum for pricing. 2 Ethereums per month are worth more than 20,000 yuan in the bull market, but drop to 5,000-6,000 yuan in the bear market; some companies will set up a commission system and related reward mechanism. And there is no other circle where you can get a high salary as quickly as the operation here. The blockchain industry is still very new, and the rules and training content of many industries have not yet been formulated and are still in the exploratory stage. Everyone in this industry has a similar starting point. If you have a strong learning ability, a flexible mind and are relatively hard-working, I believe you can stand out quickly while blockchain is at the forefront.
After seeing the monthly salary of 20K and the stimulation of the blockchain industry, are you very excited now? If you want to wear the crown, you must bear its weight. The greater the income, the risks you have to endure are the risks at work. The challenges will become greater. What are the work challenges in blockchain operations besides being responsible for results and conversions? For example, in the current bear market, the pressure on specific operations is less, but the psychological pressure and mental pressure will be great. In the bear market, although you are busy, the pressure will be much less, and it will be more of the excitement of the wolf when he sees meat. . Regarding the challenges at work, if you learn more about the competency requirements for blockchain operation practitioners introduced below, you may have a deeper understanding!
04
The ability requirements for blockchain operation practitioners are to specifically assess whether you have the capabilities of an excellent practitioner., what do talents and resources have in common? The specific points are as follows:
1. Enthusiasm and passion. It is belief in Bitcoin, belief in the blockchain industry, and recognition of the rules of the crypto world. This is the most important. If you have no faith in the crypto world, you will not be able to make a truly meaningful project even if you enter the blockchain industry.
2. Be in good health. The most well-known community in the currency circle is called the three o'clock community. why? Because a group of big guys stayed up until three o'clock in the middle of the night and kept talking about blockchain. Moreover, many blockchain projects are global collaborations. There are jet lags between colleagues, and meetings often need to be held in the middle of the night. Blockchain projects are often We can't recruit people yet, so we will definitely be very busy, working overtime and staying up late. It's definitely not a retirement position.
3. Have strong learning and cognitive abilities. The blockchain industry is far from mature, and it changes too fast. Basically, one game is played every month. The learning ability is not strong, and it is difficult to keep up with the pace of development. You will find that the tricks you just learned are effective in personal testing. Next month, you will not be able to attract any traffic, and you will not be able to complete the target. On the contrary, if you have strong learning ability, it will be easier for you to get good grades.
How to improve cognitive ability? Read more cognitive books, communicate with people with strong cognitive abilities, and open your mind. The most important thing is to let him know what is happening and why, so as to improve his cognitive ability. This is the core element of blockchain operation, because all routines will fail within two to three months, but knowing what is happening , after knowing why, you will be able to play in the blockchain industry with ease as your cognitive ability improves, and you will have the opportunity to lead the next gameplay.
4. Strong social skills. The currency circle is very small and the system is not that mature, so if you have strong social skills, it will be very easy to obtain resources. Those who can get along will never suffer a loss here, and resource brokers are the most popular here. There is only a thin line between the big guys and ordinary people. It is easy for you to get opportunities to contact them, and it is easy for them to interact with you in new business sectors.
5. Have strong community operation capabilities in the traditional Internet field. This is a big plus in the blockchain industry. The most important thing about a blockchain project is the community. If you have excellent community operation capabilities, the blockchain industry will be a major opportunity for you. What are excellent social skills? You can make a group of people listen to your instructions, discuss things you arrange, and do things you arrange every day. In fact, it means that you have the potential to be a KOL. Running a community is not that simple. It is the same group with a hundred people. Some groups can generate thousands of high-quality messages a day, while some groups may not see any activity for a month. The same theme, the same people come in, and the same flowers Time management, this is the difference between talents and mediocrity.
If you basically have the first 3 basic qualities, plus 4-5 bonus points, you can try blockchain operations, which will definitely make your careerThere is a big improvement.
Since the blockchain industry is still very new, there are still many places that we need to learn and explore. It is better to teach people how to fish than to teach them how to fish. If you want to grow in the blockchain industry For local development, you also need to understand the three methods of career research:
A. Internet survey:
Internet search: WeChat, Zhihu, recruitment website, block Chain content platform
Industry communities: subscription accounts, WeChat groups, forums, etc.
Others: Xingdaidian (original answer), Rice Ball, Knowledge Planet, etc.
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I didn’t talk about the Internet here, because my Xixi operations mentor Wang Yuefeng gave his own thoughts on searching for knowledge in the blockchain field: “When searching for knowledge in the blockchain field, you must use WeChat. Search box instead of the Internet, except for some very early knowledge you may go to Babbitt." And in Zhihu, by entering the "keyword site:hu.com" in the search engine (be careful not to add www.), you also You can find a lot of useful information about blockchain. On the recruitment website, you mainly look at the specific requirements for recruiting talents in the blockchain industry. It is worth mentioning that if you can regularly browse through various blockchain forums such as the Zambi community and blockchain-related communities, you can understand most of the content in the forum or the messages in the WeChat group. At that time, you will be considered as a real starter in the blockchain industry.
B. Consulting with industry insiders:
Email consultation: The phrase is "Can you help me answer questions about XXXX in the blockchain industry through email?"< br />
Professional interview: The phrase is "Can you give me 30 minutes to ask you something about XXXX in the blockchain industry?" (Can be email, phone or WeChat voice)
Consulting blockchain industry professionals is one of the more reliable ways for you to obtain more accurate information. But here are three points to note:
① You need to ask people in the industry who have been in the industry for 5 years (divided into 1 year, 2 years, and 3 years are better, which will help you have a comprehensive understanding), It’s best not to look for people with a halo, such as big names you can contact on Weibo. They may have forgotten how they got in in the first place. (This is just like Uncle Cai choosing the writing instructor of Zambi Academy among the top authors on Bihu. He will eliminate those who are big names in traditional fields and then enter blockchain content creation, because they have their own traffic. , being good at Bihu does not necessarily mean good content creation in the blockchain field.)
②Don’t ask questions that are too trivial or can be found through search, just ask Ask questions worth answering! It is not someone else’s obligation to answer your questions. You must reduce the time cost and opportunity cost of answering questions for you.Ben, and if your question is valuable and worth answering, it may be easier for the person in the industry to answer your questions. You can say to this person in the industry: "I have inquired about the information of... through... channels, but I still don't quite understand it, so I thought if you are free, could you please tell me about... question?" God helps those who help themselves, people are willing to help those who help themselves, so maybe others will have a deep impression on you!
③Ask for suggestions. For example, "If you had some suggestions for me, what would they be?" Only through practice can you gain true knowledge. Listening to the suggestions given by people in the industry may provide some guidance for your future direction.
C. Personal experience
Become a customer: Become a user of the other party’s products and services (such as tool product companies in the blockchain industry)
Professional experience: Work with the other party for a day, such as working as an assistant
Participate in internships: You can participate in free or public welfare internships, and invite the leaders of the other company to evaluate you after the end. However, this kind of internship should be at least longer than 1 month. If you only have time on Saturdays and Sundays, the longer the period, the better the understanding of the position will be.
You need to do all three steps of ABC, because this is also a step-by-step and step-by-step process. Personal experience is the most important step, as it can reduce your trial and error costs. Assuming that you are interested in the blockchain industry and want to try to join an operational position in the blockchain industry, after these three steps, I believe you can determine whether you really want to enter the blockchain industry.
In summary, this article introduces some of what I know about blockchain operations. It is not particularly detailed due to space limitations, but it is relatively comprehensive. This article also introduces three methods of career research. No matter what kind of career you want to research, you can use these three methods to conduct it. What is the content of the survey—the focus of the work? How to evaluate? Opportunities and challenges at work? What are the competency requirements for this job? Salary and future development, etc. I hope each of us can find a good career that we still love despite the pain and pressure!
I am An Qing, a blockchain content creator who is on the offensive. If you are also interested in blockchain, welcome to communicate with me and grow together!
⑻ Can anyone tell me how blockchain games work? Describe blockchain games in the most concise and clear language.
Blockchain games mainly refer to game-type blockchain applications in Dapps, which require a certain degree of interaction with various public blockchain chains. Blockchain games have gradually emerged since November 2017, and their development history is extremely short. Compared with mature games, the current gameplay is also quite simple. In the eyes of industry insiders, many games are evenIt is a capital disk wrapped in a game.
According to the classification of Cryptogames, among the currently online blockchain games, hot potato, collection trading, spinach and ponzi are the main game methods. The largest number of games belong to the hot potato category, including two recent popular games of this type - CryptoCelebrities (encrypted celebrities) and CryptoCountries (encrypted world). There are 35 models in the collection and transaction category, ranking second, with the main representative being CryptoKitties. There are 17 models in the spinach and ponzi category, ranking third. The star products are EtherRoll and Etheremon respectively.
The themes used in blockchain games are also diverse, ranging from cats, dogs, dragons, pigs and other animals, to people, cars, countries, teams and other themes.
Blockchain game 1.0 era
Time: November to December 2017
Main gameplay: collection + transaction
Representative works: CryptoKitties, CryptoPunks
Blockchain technology Give players’ digital assets uniqueness. This gradually gave rise to the concept of NFT (non-fungible tokens, non-fungible tokens). The uniqueness and scarcity of people's assets in blockchain games will not change with the game itself. The first to apply this concept was CryptoPunks launched by LarvaLabs in June 2017. The system randomly generates 10,000 punk avatars, puts them on Ethereum through smart contracts, and distributes them to players for free for players to trade.
When Axiom Zen studio added attributes, reproduction and auction functions on the basis of NFT, Cryptokitties was born. People can buy kittens with different attributes, "breed" them with other cats, or sell their own cats through a Dutch auction. Kittens with rare and unique genes are highly sought after and fetch considerable premiums.
People continued to develop on the basis of Cryptokitties, adding accessories and combat functions, as well as gameplay methods such as digging for gold, feeding, and grabbing treasures.
Blockchain Game 2.0 Era
Time: December 2017 to January 2018
Main gameplay: Ponzi-like
Masterpiece: Etheremon
At the beginning, Etheremon The gameplay is very simple and crude at the beginning. After the player buys a certain pet, as long as someone buys the same pet later, the player can get a small part of the eth reward. The game team quickly made a profit of about 2,000 ETH within a week. Then the gameplay was completely changed and successfully transformed into a collection + combat game. This Ponzi-like gameplay was quickly imitated by other manufacturers, and the followingTaiche, ethertanks and many other imitators.
Blockchain Game 3.0 Era
Time: January 2018
Main gameplay: hot potato mode with fixed selling price and forced price increase
Representative works: CryptoCelebrities, CryptoCountries
Players buy crypto celebrities (Satoshi Nakamoto, Musk, etc.) and crypto countries (Japan, the United States, etc.). Due to the uniqueness of the asset, subsequent players can only purchase it from the asset owner at a higher price, and the price is forced to increase. , the platform earns part of the price difference. Currently, the country with the highest price is Japan, which is about more than 700 ETH. The most expensive celebrity is Elon Musk, who is "worth" about 200 ETH.
Blockchain Game 4.0 Era
Time: February 2018
Main gameplay: combination of multiple mechanisms
Representative works: World.Mycollect, Cryptocities
Adopted in the game Multi-level sales and sharing, player exploration (randomness), lottery, resource uniqueness and other gameplay methods. For example, in Cryptocities, players can purchase countries, continents, and worlds to “conquer.” Players who conquer the world can get 1% tax on the continent and country's transaction volume, and players who conquer the continent can get 1% tax on the country's transaction volume. Players who conquer a country will receive 1% tax on the transaction volume of their subordinate cities in the future. When players explore new cities, they have a chance to discover gems. Obtaining gems can earn ETH rewards.
At the same time, spinach games also emerged. The high transparency of blockchains makes it easier for them to gain the trust of investors. The more famous ones are Etheroll and Vdice. The gameplay is simple and crude. Players spend a certain amount of ETH to bet on a certain number. When the number randomly generated by the system is smaller than the number, they can get profits.
In addition, there are RPG (EtherCraft), fighting games (Etherbots) and two-dimensional (Ether Cute King), etc.
2
Advantages and Disadvantages of Blockchain Games
Looking at these successful cases, we find that blockchain games do have unique advantages:
Higher trust: Trust is quickly established through open source contracts, the usage process is completely transparent, and the information is completely symmetrical. Fairness: The data cannot be tampered with and the rules never change. Assets belong to the players personally: Player assets will not be lost as the game declines. Has strong community attributes: The blockchain itself has strong transaction and community attributes.
Of course, the current blockchain game is also in its infancy, with obvious shortcomings:
Inability to interact in time: blockchain transactions have uncertain waiting times and the possibility of congestion, making it difficult to win among players. timely interaction. The cost of sending instructions is high: each time you send an instruction, you need to consume GAS.The price of ETH still makes GAS fees appear relatively high. Immature development environment: At present, Ethereum’s virtual machine and programming language Solidity are already the most mature development environments among many public chains. But it is still very immature compared to other popular languages.
3
Gamification will boost the implementation of blockchain
In traditional desktop online games, manufacturers continue to incentivize new players, leading to inflation. The actual value of all assets in a game account is often Far less than the player's investment. After the emergence of mobile games, the model of binding items to accounts and accounts to ID cards quickly became popular. This also makes it necessary for players to give up all virtual assets in the game once they decide to leave a game. The emergence and continuous maturity of blockchain technology will make the decentralized formulation of game rules and the decentralized storage of virtual assets technically feasible. The convenience of putting virtual assets on the chain also makes it easier to implement blockchain in game scenarios.
Cryptogames believes that the development direction of blockchain games, or the development direction of classic games (just like basketball, football and chess, once the rules are determined, they will last forever) must be "decentralization" ":
The rules are negotiated and determined by the players. Players supervise each other to ensure that the game is played according to the rules. All props used in the game are owned by each player. Anyone who breaks the rules or is not happy with the game can just leave the game itself. There is a centralized organizer
The popularity of CryptoKitties has greatly promoted private wallets. As an early blockchain application, blockchain games have rapidly promoted the popularity of blockchain. Similarly, using game development experience and game design concepts to develop
⑼ What reliable marketing promotion methods does blockchain have, or is it an intelligent marketing platform?
High-dimensional space< /p>
High Dimension Space is a third-party service company with standardization and process in the domestic blockchain industry. The team is composed of many senior practitioners. The core members have 3 years of experience in blockchain and 6 years of brand incubation planning. Relevant qualifications: It has completed angel round financing with a valuation of 35 million yuan, jointly invested by Chubei Capital, Block Planet, Chainstar Capital, etc.
In view of the current market situation, Gao Dimensional Space has developed from "white paper writing", "community formation", "cognitive training", "conference event planning", "airdrop candy", "website construction", The "Media Matrix", "Roadshow Competition Shichun Guess", "Investment and Financing Docking", "Publicity and Promotion" and other product service lines have not only provided a complete set of on-chain solutions for newly launched projects and enterprises, but also Major mature blockchain projects protect technology and marketing and make progress together with industry pioneers.
High Dimensional Space conducts cognitive training for newly launched project teams, aiming to provide enterprises with a systematic and comprehensive blockchain concept.Segmented and classified training helps project parties grasp and control the blockchain market and trends, and helps entrepreneurs grasp the core and direction of blockchain technology development and embrace the future with a more powerful layout.
For major mature blockchain projects, High-Dimensional Space can plan content for different periods for each stage of the project according to the progress of the project itself, activate fan activity and attract new fans. By organizing or participating in various methods such as small salons, summits, high-end private board meetings, etc., we connect resources for project investment and financing, and by organizing the resources of Senchun media in the currency circle and chain circle, we make first-hand preparations for the project release.
At present, it has cooperated with many major domestic business schools that have their own IP, and has successfully incubated many high-quality projects such as: WebVR?Engine?,?Latichain?,?HT.CC?, ?EtainPower and RREX, etc.
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