生活服务平台结合区块链运营,生活服务平台结合区块链营销

生活服务平台结合区块链运营是一种新的商业模式，它利用区块链技术来实现对生活服务平台的运营，使得其能够更加有效地满足用户的需求。通过结合区块链技术，生活服务平台可以更加安全、可靠地运行，并且可以更好地支持用户的购买需求。

区块链技术是一种新型的分布式计算技术，它可以让用户在网络中安全地存储和传输数据。区块链技术的核心特点是去中心化、安全性、可信度和可追溯性，可以有效地解决传统网络中存在的安全性问题，使得用户的购买行为更加安全可靠。

生活服务平台是一种提供各种生活服务的网络平台，它可以满足用户在日常生活中的各种需求，如购物、旅游、餐饮、娱乐等。生活服务平台可以让用户更加便捷地完成各种购买任务，并可以提供更优惠的价格，从而更好地满足用户的需求。

区块链营销是一种利用区块链技术进行营销的新方式，它可以有效地提升用户的参与度，并可以更好地推动产品和服务的销售。通过利用区块链技术，生活服务平台可以更加有效地进行营销活动，从而更好地提升用户的购买欲望，进而提升生活服务平台的销售业绩。

Ⅰ What are the application examples of blockchain technology

Application of blockchain technology in voting
Kuaishang is the first to use blockchain technology nationwide Applied to the field of voting, it effectively solves the problem of trust in voting data, provides the most authentic and effective data for activists, and protects the rights and interests of real voting users. At the same time, it makes blockchain technology "people-friendly" and allows the general public to quickly perceive, Enjoy the convenience brought by blockchain technology.
The application of blockchain technology in digital asset registration
The Golden Master Digital Asset Service Platform is the first to use blockchain technology. This technology is a global distributed ledger technology that is traceable and non-transitory. Tamper-proof and unforgeable properties. The digital assets of the platform come from regulated digital asset issuers, and the value of the assets is determined through the open market to avoid overestimation or underestimation of value.
The application of blockchain technology in the financial industry
Ant Financial’s independently controllable financial-grade commercial blockchain platform has been deployed globally in multiple institutions and countries in multiple social and commercial application scenarios. Ant Blockchain Chain platform transactions support second-level confirmation, and the consensus mechanism uses an efficient parallel consensus algorithm to ensure the high performance of the blockchain platform. Ant Blockchain has already had multiple production-level applications, applying leading technology to people's livelihood and business. , finance and other fields.

Ⅱ How can blockchain plus service industry change life?

Although Bitcoin, a representative of blockchain, has experienced a significant decrease in market value this year, this does not mean It means that the blockchain has lost its future. Maybe in the long run, this is just the beginning.

I once translated an article explaining blockchain. I think it is easy to understand and I quoted part of the translation as a reference.
If someone came to you in 1992 and said, "Hey, this thing is called the Internet. Let me explain how you can create billions and billions of dollars of value in a whole new business model," how would you react? "Well, maybe you think you have the foresight to see the future of the Internet, but most people? The blockchain (truly decentralized) industry is in the same nascent stage, and the opportunities are huge.
Appeared in the article An architectural diagram about the blockchain. Because it is in English, I made a Chinese translation and conversion.

Many people say that the blockchain is “just a database”, which is true. . It is a distributed database (rather than centralized) where each entry in the ledger is timestamped and cryptographically secure, and linked to the previous and next set of entries in a "block" of transactions.
This connection forms a series of transactions. Therefore, the "blockchain" is not like the centralized institution itself claiming that "here is the state of the ledger", but the participants in the blockchain network maintain a consensus. Rejected anything that wasn't a good fit.
Having a distributed database is great in and of itself, but you don't always needWant one, and there's no real opportunity to create value (and monetize) it.
Blockchain is not just the foundation of digital currency. In fact, it is another system that will be different from the Internet in the future. It has its own philosophy, its own ideas, its own structure, and its own economic performance. Way. If combined with the service industry, new economic manifestations may emerge. Take Uber Taxi (Uber Taxi, there is a similar Didi Taxi in China) as an example. Uber’s economic model is as follows:
In the Uber model, you join the network, and as more users/drivers join, The effectiveness of the network will increase. As the utility of the network increases, the value of Uber increases because they are actually the protocol (the rule setter), connecting buyers and sellers. In this case, Uber represents an appreciation in value to the owners of the “agreement.”
If we define a blockchain taxi-hailing model and call it La'Zooz, its economic model is like this:
La'Zooz created a token (the system token they own, It's called zooz) and makes it available to network members.
Marketing issues aside, here’s what happens:
In order to pay for a ride, riders need Zoozs. Drivers receive Zoozs in return for driving. Since currencies have a finite amount (or predictable inflation by definition) based on protocol rules — (even though they are digital, so they can be cost-effectively divided into multiple decimals), each zooz The value of increases as the demand for them increases.
Let’s think about it simply:
There are 100 Zoozs coins in the blockchain.
Each Zooz is worth $1.
There are 100 network participants. 50 drivers and 50 passengers.
Each ride costs 1 Zoozs.
Assuming La’Zooz is cheaper than Uber, more people want Zoozs. Therefore, they exchange USD or Bitcoin for Zoozs, which increases the price of Zoozs to $2. So now everyone has a value of $2 instead of $1.
Purchasing power has been doubled, so you can use 1 Zoozs for 2 rides. So you sell half the Zoozs to someone who needs them, and let the other person ride them too.
Drivers who have been awarded 1 Zoozs now see the value of the driving services they have provided in the past going from $1 to $2 and are more inclined to accept Zoozs because they want more people to join the network. In effect, by acquiring these tokens, you gain value today and gain value in the future.
This model does notIt’s not Uber who gets the profit, it’s the owners of the network (the token holders) who get the profit!
This is what happens in all types of networks: identity networks, credit networks, social networks
Consumers are not just consumers, they are also part of the producers, and the blockchain brings the right to use value and unified service income rights. Every consumer becomes a producer in the business system. Programming benefits into an automatic distribution mechanism becomes an autonomous economic system.

We still need to maintain an attitude of awe towards the development of science and technology, and we need to keep a cool head towards the craze of capital. In the future, I believe there will be more technologies to change our lives.

Ⅲ What convenience can the blockchain service platform launched by JD.com bring to the operation of enterprises

The concept of blockchain has become very popular in recent years, but in addition to digital currency (virtual currency) Except for currency), there have not been many implementation projects in other fields. JD.com’s recently released “Zhi Zhen Chain” can be said to be an important attempt to implement blockchain in business scenarios. After all, JD.com itself is already very large and has established a relatively complete ecosystem. If “Zhi Zhen Chain” If it can gradually be implemented and play a role within the JD system, it will have a lot of reference value for blockchain applications in the commercial field.

The blockchain itself has the characteristics of tamper-proof, traceability, full process, decentralization, etc., and these characteristics are more consistent with the e-commerce field where market operation is relatively clear. In my opinion, the blockchain platform created by JD.com can bring the following benefits:

First, products can be traced. Product anti-counterfeiting has always been a headache for e-commerce platforms, and it also accounts for a large part of the e-commerce platform's expenses. After using blockchain technology, product tracking can be completed to ensure product traceability. Product authenticity will no longer be a problem that troubles merchants.

Second, the service is traceable. Not only products can be traced, but services can also be traced using blockchain technology. Services that follow products are often one of the core factors that affect user experience. Making services traceable can build a service system to facilitate smoother connection and cooperation between merchants and between merchants and users.

Third, standardize bill (contract) management. Invoice management has always been a troublesome matter in a business environment. After using blockchain, standardized management of invoices can be completed. Blockchain notes have natural characteristics such as being unforgeable, tamperable, traceable, and verifiable, and these characteristics can avoid a large number of transaction risks.

Fourth, the process is intelligent and standardized. By using the "Smart Chain", many companies participating in the JD platform can effectively use the "Smart Chain" to complete various business operations (to be developed and improved), which greatly lowers the entry threshold for participating companies.

I believe that the "Smart Chain" will be further developed and improved in the future, and will also bring more convenience and benefits to service merchants.

My research direction is largeData and artificial intelligence, I am also currently leading graduate students in related fields. I will continue to write some popular science articles on big data on the headlines. Friends who are interested can follow me. I believe that they will definitely gain something. .

If you have any questions about big data, you can also consult me.

Thank you!

IV Living Planet claims to use blockchain technology to build a rental platform. Is it possible?

Based on the blockchain consensus mechanism + IOT technology, Living Planet creates a "rental" platform. In the core community platform, whether landlords or tenants, as well as all participants in the community who provide services, become community co-builders. In the community, members receive benefits based on the value generated in the community.
In the early days, the Living Planet team will play the dual roles of "manager" and "arbiter" in the platform. As the community construction continues to improve, the roles of managers and arbiters will be handed over to the community-elected council. Come take responsibility. Living Planet solves the following problems:
1. Smart door locks replace the traditional intermediary and house viewing model, and can be bound to the house to manage a series of subsequent rental behaviors. At the same time, as a means of ownership mining, it can bring long-term benefits to the owner.
2. The blockchain IOT platform provides a standard DAPI interface, which can connect more smart home devices to the chain and uniquely identify each smart device.
3. An identity authentication platform based on smart locks to solve security problems.
4. Open source and non-tamperable smart contracts enable all contracts and transactions on the platform to be supervised and protected by the inhabited planet.
5. PMS service provides landlords with professional housing management services.
6. Decoration, cleaning, maintenance and other professional services are all connected to the community platform in the form of node service providers, and the service quality is jointly supervised and guaranteed by community co-builders. Ultimately providing better life services to the community.
Ultimately, the Living Planet platform not only provides house rental services for landlords and tenants, but also provides house buying and selling services for owners and home buyers. The housing community platform based on the blockchain consensus mechanism gradually eliminates unreasonable intermediary fees and deposits, and creates a community system and economic system that everyone consciously maintains.

IV Eight major ecosystems help Digital Life Chain DC become the most potential blockchain project

With the rapid development of the blockchain industry ecology, more and more projects have actually been implemented. In the future, blockchain technology will continue to accelerate its widespread application in industrial scenarios, deeply integrate with real economy industries, and form a number of "industrial blockchain" projects, which will become the application trend of blockchain technology.

In terms of market size, the scale of the global blockchain industry is growing rapidly, and application scenarios continue to expand. Thanks to its intermediation, good traceability, and difficulty in tampering, blockchain technology has profound transformation potential in finance, technology and other fields. Since 2013, blockchain application scenarios have been dominated by digital currencies, miningMechanism manufacturing continues to penetrate into many fields such as finance, supply chain, copyright, and medical care, providing sufficient impetus for the development of the blockchain industry. According to data, from 2013 to 2019, the global blockchain market showed steady growth as a whole, reaching US$122.26 billion in 2019.

DC’s Chinese name is Digital Life Chain, which is the world’s first pan-life digital service application platform.

DC is a full ecological platform based on and serving the life service industry. It mainly connects consumers and the life service industry to enable better communication between them and enable the service industry to serve consumers in a timely and efficient manner. The ultimate goal of blockchain technology is to meet people's needs, so DC hopes that industries closely related to people's daily lives can embark on the fast track of blockchain development.

The DC platform is based on all the content of the industry application layer, including blockchain e-commerce, social platforms, charity, entertainment, real estate industry, tourism, electronic games, advertising precision marketing, and unifies them into society The life service platform is committed to combining blockchain technology with areas closely related to people's lives to ensure the creation of a platform for real industry implementation. Blockchain technology and digital currency wealth are no longer obscure and obscure in the clouds, but integrated into every aspect of people's lives.

In all subsequent ecosystems opened, DC will be used as a platform currency and a media currency for the payment and circulation of all ecological services, such as the payment of platform product purchase fees, the use of platform ecological functions (information release, Service fees for merchants and enterprise functions), payment for enjoyment consumption such as games, entertainment and travel, etc.

VI What are the applications of blockchain in real life

(1) Qulian

The underlying platform of Qulian blockchain is developed by Qulian Technology The domestic independent controllable blockchain underlying platform features high performance, high availability, scalability, easy operation and maintenance, strong privacy protection, hybrid storage and other features, and cooperates with the data sharing and secure computing platform BitXMesh and the blockchain open service platform FiLoop, supply chain finance platform FiloLink, certification service platform FiloInk, and smart contract security research and development platform MeshSec can better support industry applications such as enterprises, governments, and industry alliances, and promote value among multiple institutions. Efficient circulation.

(2) JD Chain

JD Chain (JDChain) is an enterprise-level blockchain underlying framework independently developed by JD.com. Its birth marks the full launch of JD.com’s blockchain-based BaaS The construction of the "intelligent ecology" of the platform and the underlying chain of "JDChain". JD Zhizhen Chain Service Platform relies on the "one-click deployment" capability achieved through multiple optimizations to achieve leading second-level blockchain node deployment. In addition, it also has the core advantage of being open and compatible with mature applications such as multiple underlying and enterprise-level dynamic networking. The timely launch of JD Zhizhen Chain will effectively enhance the large-scale application of enterprise-level blockchain in various industries.implementation to promote the construction of trust economy in China and the world.

(3) Thunder Chain

ThunderChain is a blockchain application project independently developed by Xunlei’s Netcenter Technology. It has high concurrency of one million tps and second-level confirmation capabilities. . Based on the research and development of high-performance blockchain products, Xunlei has built the Xunlei Chain open platform to help enterprises or individual developers deploy smart contracts and easily implement products and services on the chain, making blockchain application development more convenient.

(4) Jingtong Chain

Jingtong Blockchain is the core underlying technology of the blockchain with independent intellectual property rights of Jingtong Technology. It is built based on blockchain technology. An effective decentralized Internet trading network that shares the ecology, adopts a hierarchical design (5 layers) of the underlying platform, and a multi-language smart contract system, and has implemented cross-chain functions. It has multi-level, all-round, one-stop service capabilities such as private chain, cloud chain, and alliance chain, and the layout of the industry and regional ecology has initially taken shape.

In addition to the above-mentioned blockchain products, there are also community-led LTC, Cosmos, IOTA, Nervos, NULS, MOAC, etc., and enterprise-led Ripple, Stellar, WeChat BCOS, XuperChain, Huawei, and Ping An , Wanxiang, Ant Financial, ZhongAn, Bubi, Matrix Yuan, Miyuan, Zhongxianbit, Complex Beauty, Shanghai Lianjing and many other blockchain products.

(6) Life service platform combined with blockchain Extended reading:

Blockchain is far more than just a technology, it involves It is the spirit of "multi-party collaboration". In modern society, many things must rely on everyone's cooperation to achieve the effect of 1+1>2, but in cooperation, we need to try our best to avoid problems such as "information asymmetry."

Therefore, alliance members jointly keep accounts, share data, and make everything public to eliminate "information asymmetry" to protect everyone's interests and allow the business environment to develop healthily. If you do things honestly, you will get the benefits you deserve. If you cheat, it will be known to everyone and criticized by thousands of people. Technology is the foundation that helps realize this model. This is the more important "blockchain thinking".

VII Blockchain technology is gradually being used in people’s livelihood services. Are there any cases?

1. What is blockchain technology?

In recent years, we have , News media often hear about blockchain technology, so what is blockchain technology? This is an Internet database technology. This technology is characterized by centralization and technicalization. Many people can participate in it. It is now widely used in science and technology and people's production and life.

Today is an Internet age. We can understand the world and information through the Internet, and we can use blockchain technology to enrich our lives.

In short, our lives are faster and better because of blockchain technology.

Ⅷ LuckWhat are the service applications using blockchain technology?

Blockchain technology has a distributed ledger that cannot be tampered with, ensuring the transparency and sharing of information, thereby establishing trust and reaching consensus between peers in business activities. The cost dropped significantly. This article provides an in-depth interpretation of four typical business scenarios: supply chain finance, commodity traceability, technology and medical care, and industrial Internet.
1. Blockchain adds supply chain finance. Today, the supply chain of most commodities, from the provision of raw materials to the manufacturing of finished products, involves several upstream and downstream small and medium-sized enterprises; and these enterprises are faced with the challenge of unlocking supply chain working capital. pressure. Supply chain finance refers to banks and other financial institutions making systematic financing arrangements for all member companies of the supply chain, thereby forming a win-win situation for core buyer companies and suppliers: the buyer optimizes working capital, and the supplier generates additional operating cash flow, thus Minimize risk throughout the supply chain. There are three pain points in traditional supply chain finance: 1. Information cannot be shared, efficiency is low, and credibility is poor; 2. Bill circulation is inconvenient, contract settlement is slow, and there are often financial risks; 3. Credit cannot be transferred and financing is difficult. The blockchain can realize the following functions: 1. Sharing transaction data, receivables and payables data among core enterprises, multi-level suppliers, and financial institutions while protecting commercial privacy; 2. Transfer of corporate claims and automatic settlement of funds, accelerating corporate recovery. Payment and repayment; 3. The core enterprise's payment commitments flow among multi-level suppliers and financial institutions to convey the core enterprise's credit.
2. Blockchain traceability In the field of commodity traceability, blockchain and Internet of Things technology are combined to trace the entire process of commodity circulation to prevent unscrupulous traders from taking advantage of the information asymmetry in the commodity chain to produce counterfeit and inferior commodities. Shoddy goods. This prevents certain participants from tampering with data or falsely claiming that information is lost when circumstances are detrimental to them, making it difficult to provide evidence and pursue accountability. In addition, blockchain traceability can open up information islands in different links of the supply chain and improve the collaboration efficiency of the supply chain.
3. Blockchain helps medical services Blockchain technology can open up multiple links such as hospital prescription issuance, pharmacist review, drug distribution, drug payment, and process supervision. Through blockchain distributed storage and accurate matching of information on the chain with patients, the one-time dispensing effectiveness of prescriptions is ensured, prescription modification or abuse is prevented, and supervision is facilitated. In the future, patient information, prescription information, drug circulation information, etc. will be encrypted and desensitized through blockchain technology, which can open up more medical application scenarios.
4. Integration of Blockchain and IoT Industrial Internet At the 5th World Internet Conference, the supET Industrial Internet platform, which integrates Internet of Things and blockchain technology, was selected as the world's leading Internet scientific and technological achievement and became the only The award-winning industrial Internet platform.

In addition, blockchain data sharing, blockchain judicial chain, blockchain charity, trusted digital content copyright services, etc. In industries such as government, finance, industry and logistics, healthcare, retail and the Internet, blocks have a wide range ofA wide range of business application scenarios.

Ⅸ Multiple types of data are shared on the "chain", online and offline services are coordinated, and blockchain government affairs make things easier

What will happen when "blockchain + government affairs" collide? spark? Mawei Xingang Community in Fuzhou City, Fujian Province uses blockchain technology to solve the pain points of government informatization and launches a "blockchain + community certification" application. "This application can easily realize the electronic issuance of certificates required by enterprises and the masses, promote the transformation from 'reduced certificates' to 'no certificates', let data run instead of people running errands, improve service efficiency, and better serve the people. "Ms. Zhu, a citizen of Fuzhou, said.

Provident funds can be transferred and continued in other places

"Post-90s" Chen Jing joined a new company at the end of last year, and her work location changed from Hangzhou, Zhejiang to Chengdu, Sichuan. If you change your workplace, how can you transfer the previously accumulated housing provident fund to a new account? After consultation, Chen Jing learned that by searching for the "National Housing Provident Fund" applet on her mobile phone, she could realize the transfer to other places. According to the relevant person in charge of the Ministry of Housing and Urban-Rural Development, the "National Housing Provident Fund" applet will be launched online in October 2021. The Ministry of Housing and Urban-Rural Development has built a credible data environment for the operation of the applet by deepening the application of new technologies such as blockchain to ensure that depositors information and financial security. Thanks to blockchain technology, depositors can transfer housing provident fund accounts and funds across cities through mini programs. They no longer need to go to the counter to handle off-site transfers and continuations, which greatly shortens the processing time and further facilitates the cross-regional flow of human resources. .

Multiple types of data are shared on the "chain", online and offline services are coordinated, and the use of blockchain technology improves the efficiency of government departments and public satisfaction. For example, Haidian District in Beijing has opened a "Blockchain Zone" on the Haidiantong APP, which can directly handle public rental housing subsidies, Haidian District high-tech talent training subsidy approval, etc... With the application of new technologies such as blockchain, many government affairs The service realizes "one-stop service and full online service".

In addition, Zhuzhou City in Hunan Province has also innovated administrative approval service methods and launched blockchain application scenarios for electronic certificates, effectively improving the level of government data sharing and business collaboration efficiency; Fuzhou City has launched the "Rongcheng on the Chain" plan , exploring the use of blockchain technology in four fields including e-government, financial technology, social governance, and people's livelihood security.

Why does the government field favor blockchain technology? Industry insiders believe that blockchain technology has the characteristics of non-tampering, security, confidentiality and traceability, and is highly suitable for government service needs such as cross-domain data sharing and business collaborative management.Actively using blockchain technology can solve problems such as difficulty in data sharing and business collaboration in the government service process, and improve government management services and overall coordination capabilities.

Effectively supporting people’s livelihood services

Related management service platforms based on blockchain in many places in China have been launched frequently: in Jiangsu, the country’s first transfer of idle residential use rights based on blockchain technology The transaction was successfully completed. Relying on the provincial information service platform, the transaction information can be directly uploaded to the "chain" for certificate storage, ensuring that the housing source is credible and the results are traceable; in Zhejiang, the first intellectual property blockchain public certificate storage platform was officially launched, providing data Assets, original designs and other intellectual property rights provide efficient and fast certificate storage services; in Yunnan, the Provincial Market Supervision Administration and the Provincial Key Laboratory of Blockchain Application Technology jointly carry out Yunnan Province’s blockchain underlying chain food traceability work based on domestically produced independent , through blockchain technology, we can promote product source traceability, one-stop code, logistics tracking, responsibility identification and credit evaluation, so that blockchain technology can truly contribute to people's livelihood services.

Hu Kai, a professor at the School of Computer Science at Beihang University, told this reporter that the current blockchain industry applications are mainly divided into four categories: real economy, financial services, social governance and people's livelihood services. The government attaches great importance to guiding blockchain The application of chain in manufacturing, energy, government affairs, education and other fields has been implemented.

Active drive at the policy level has allowed blockchain to continue to advance in industries such as judicial evidence storage and transportation and shipping data sharing. In May, the Supreme People's Court issued the "Opinions of the Supreme People's Court on Strengthening the Judicial Application of Blockchain", proposing that by 2025, a blockchain alliance for interoperability and sharing between people's courts and all walks of life should be established to form a relatively complete blockchain judicial system. Field application standard system. In June, the Ministry of Transport issued the "Guidelines for the Construction of an Electronic Platform for Imported Dry Bulk Cargo Entry and Port Business Based on Blockchain" in June, proposing to promote the in-depth integration and development of blockchain technology and the transportation industry.

Let data flow safely and orderly

Hu Kai believes that today, with the rapid development of the digital economy, numbers and data are key elements for future social development, but there are still legal issues behind the data. , interoperability, privacy, security, traceability, storage, transactions and many other complex issues. How to make data flow more securely and orderly? Blockchain technology has broad room for development.

Blockchain technology is accelerating breakthrough applications and playing a role in establishing a trustworthy and secure digital economic order and promoting high-quality economic and social development. The China Academy of Information and Communications Technology released the "Blockchain Infrastructure Research Report (2022)" in July this year, proposing that as the scale of blockchain infrastructure construction continues to expand and operating capabilities continue to increase, blockchain can not only be used in encrypted digital Currency and other scenarios can also be applied in manufacturing, service industries and other fields. Typical application scenarios such as digital collections, data circulation, supply chain finance, and product traceability have emerged.