传统企业区块链的作用,传统企业区块链有哪些

传统企业使用区块链可以实现供应链的跨境转账、跨境金融服务、数据共享和资源共享，从而实现企业的效率提升和成本降低。本文将介绍传统企业使用区块链的三大拓展：去中心化账本、智能合约和数据共享。

去中心化账本：去中心化账本是一种分布式的数据库，它可以记录所有的交易和对账单。它不仅能够支持传统企业的贸易，还能够支持跨境贸易和跨境金融服务。传统企业可以使用去中心化账本来记录交易数据，从而更好地管理账务，提高企业的效率。

智能合约：智能合约是一种可编程的自动执行程序，它可以自动执行指定的条件。传统企业可以使用智能合约来自动执行交易，从而更好地管理资金流动，减少财务风险。智能合约还可以自动执行合同，提高企业的运营效率。

数据共享：数据共享是指企业通过共享数据来提高企业效率的一种方式。传统企业可以使用区块链技术来实现数据共享，从而更好地利用企业的资源，提高企业的竞争力。区块链技术还可以保证数据的安全性，确保企业的数据安全。

综上所述，传统企业使用区块链可以实现去中心化账本、智能合约和数据共享，从而提高企业的效率和竞争力。区块链技术将为企业的发展带来更多的机遇，为企业的发展提供更多的支持。

1. What are the blockchain companies?

As follows:

At present, almost all Internet companies have started to develop blockchain. Most traditional financial companies are involved. There are serious pure blockchain companies that do some technology research and development, including Yunxiang, Qulian, and Taiyi; there are also companies that do public chain main chains, such as Xunlei, Xiaoyi, Byuan, etc.

There are also many companies that are actually working on blockchain technology, such as Qulian Technology, Wanxiang Blockchain, Energy Chain Group, Complex Beauty Technology, Galaxy Blockchain, Zhigui Technology, and Medical Chain The groups are all well-known companies in the industry with good technology. Internet giants basically have blockchain sections.

More than 10,000 new blockchain companies will be added in 2020

Despite the COVID-19 pandemic, China’s blockchain industry is still growing significantly. As of July 2020, more than 10,000 new blockchain companies have been established in China. The number of new companies in 2020 exceeded the 18,500 in 2019.

The continuous influx of new blockchain companies has laid the foundation for the development of my country's blockchain industry. However, due to the rapid development of the blockchain industry, there is a shortage of professional talents to match it, and most employers will face the problem of recruiting people.

2. What role can blockchain play in traditional enterprises

Blockchain is a new application of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanism, and encryption algorithm. model. Blockchain is essentially a decentralized database.
The application fields of blockchain include digital currency, certificates, finance, anti-counterfeiting and traceability, privacy protection, supply chain, entertainment, etc. With the popularity of blockchain and Bitcoin, many related top domain names have been registered. , which has had a relatively large impact on the domain name industry.
Take agriculture as an example, what problems does blockchain solve in agriculture?
1. Traceability of agricultural products
The traceability of agricultural products has always been a pain point in agriculture. Blockchain technology can make records non-tamperable, so there is detailed data from the production end of agricultural products to the circulation end and consumers, which can realize consumers' clear consumption and increase consumers' willingness to buy.
The traceability of agricultural products can improve the safety of agricultural products and food.
2. Information transparency
In addition to traceability in the agricultural field, there is also the problem of opacity in the information between producers and demanders.
Once blockchain technology is applied to agriculture. We can use big data analysis to establish credit rating references for growers and purchasers; use smart contracts to ensure fair transactions between growers and purchasers. At the same time, blockchain technology can improve the contractual spirit between buyers and sellers of agricultural products.
Also, with the advent of blockchain in the food supply chain, this could streamline the process as the data management system integrates a range of brokers, farmers, processors, distributors, regulators, retailers and Data management systems are becoming more transparent as consumers put them on their radarbright.
3. Reduce costs
After the application of blockchain technology, the costs of production and circulation will be greatly reduced. For example, blockchain technology solves the functions of automatic information storage and database, thus reducing manual investment and investment in other facilities.
In addition, blockchain and applications realize the interconnection of everything, helping manufacturers and distributors reduce various expenses. At the same time, reductions in production and distribution costs will also reduce the prices of agricultural products, ultimately benefiting consumers.
Of course, in addition to the above three reasons, blockchain technology can also be applied in agricultural subsidies, land registration, etc. to solve problems such as corruption and rights and interests.
Therefore, the application of blockchain technology in the agricultural field has been recognized by people at all levels.
The core advantage of blockchain technology is decentralization. It can achieve decentralized credit in a distributed system where nodes do not need to trust each other by using data encryption, timestamps, distributed consensus and economic incentives. Point-to-point transactions, coordination and collaboration, thus providing solutions to the problems of high cost, low efficiency and insecure data storage common in centralized institutions.
Future development and application scenarios of blockchain
1. Digital identity
When many people apply for various certificates, they will encounter "prove that my grandma is an adult", "my mother is my mother" "The dilemma, with blockchain, you no longer have to worry about it. It turns out that our birth certificates, real estate certificates, marriage certificates, etc. need a central node for everyone to recognize them. Once cross-border, contracts and certificates may become invalid because of the lack of a global central node.
The non-tamperable nature of blockchain technology has fundamentally changed this situation. Our birth certificates, real estate certificates, and marriage certificates can all be notarized on the blockchain and become things trusted by the world. Of course, It can easily prove "prove that my grandma is an adult" and "my mother is my mother".
2. Health care
To put it simply, it is to use blockchain to establish a universal record repository with timestamps, so that different databases can extract data information.
3. Travel consumption
When traveling, we often use apps such as Ctrip and Meituan to find and place orders for hotels and other services, and each platform gets commissions from them. The application of blockchain is to remove middlemen and create a secure and decentralized way for service providers and customers to connect and trade directly.
4. More convenient transactions
Blockchain can make payments and transactions more efficient and convenient. The blockchain platform allows users to create smart contracts that become active when certain conditions are met, meaning that automatic payments can be released when both parties to a transaction agree that their conditions are met.
5. Strictly control product quality
If you buy an apple, with blockchain technology, you can know the entire process from the production of the fruit farmer to the circulation link. Among them are government regulatory information, professional testing data, and corporate quality inspections.Data and more. A smart supply chain will make the food we eat and the products we use every day safer and give us more peace of mind.
6. The Art of Property Rights Protection
The creator puts his work on the blockchain, and once someone uses his work, he can know it immediately. Corresponding royalties will also be automatically paid to the creator. Blockchain technology not only protects copyright, but also helps creators sell their works to consumers better and more directly, without requiring the assistance of distribution companies.

3. Whether blockchain and other technologies can be applied to the development of enterprises

On May 31, the State Council issued the "Notice on Issuing a Package of Policy Measures to Solidly Stabilize the Economy." The notice proposes to promote the standardized and healthy development of the platform economy. Platform companies are encouraged to accelerate technological research and development breakthroughs in areas such as artificial intelligence, cloud computing, blockchain, operating systems, and processors.
Based on "blockchain + judicial + application", by deeply cultivating the underlying technology of blockchain and expanding judicial service capabilities, Baoquan has successfully created a one-stop service platform for blockchain applications, providing " The four innovative products and services of electronic data storage, electronic contracting, Internet justice, and originality protection can effectively solve the pain points of traditional business cooperation and judicial rights protection, completely transform the traditional business model, and create a new digital business infrastructure.
In the field of electronic data storage, Yibaoquan's "Preservation Chain" is based on blockchain technology and synchronizes multiple judicial institutions such as notary offices, arbitration committees, and courts, which can effectively solve the "difficulty in obtaining evidence" and "difficulty in obtaining evidence" of electronic data. Pain points such as "difficulty in dispute resolution" and "difficulty in evidence management" turn electronic data into effective electronic evidence.
In the field of electronic signing, Yibaoquan's "Junzi Sign" can help enterprises and institutions solve the problems encountered in traditional paper contracts such as chaotic seal management, high operating costs, easy tampering of content, difficulty in contract search, and easy loss of documents. .
In the field of Internet justice, Yibaoquan's "Zhongzhengbao" can help notary institutions solve traditional notarization problems such as cumbersome procedures, inefficient processing, long on-site processing, and the inability to obtain customers in batches.
In the field of original protection, Yibaoquan's "micro-copyright" helps enterprises and individual users solve problems such as slow confirmation of rights, difficulty in monitoring, difficulty in obtaining evidence, difficulty in pursuing blame, and difficulty in safeguarding rights in the traditional copyright process.

4. Which companies are professional in blockchain system development

When choosing a product traceability system, you must choose a blockchain traceability system.

Because blockchain is an open, transparent and non-tamperable technology, it is very credible when used for information fidelity. Compared with traditional centralized traceability systems, they are more susceptible to hacker attacks, resulting in poor system security and poor stability. , Blockchain decentralization technology has absolute advantages, and well chain traceability is the real blockchain technology.

Moker Jinglian Shenwei has been committed to blockchain technology for six years. At the same time, it has also been practicing the application of blockchain technology, and has jointly created various blockchain technology application platforms with major enterprises. Including business intelligence platform, smart city platform, anti-counterfeiting traceability platform, etc.. Each application platform fully applies blockchain technology to solve various pain points of traditional Internet platforms, making the platform more credible and authentic and deeply loved by enterprises and users. The well-chain traceability and accurate traceability platform is even more popular. Good reviews and recommendations from many companies.

Jinglian Xixiaobu traceability has optimized one object and two codes on the basis of one object and one code, making the query information more comprehensive, traceability & anti-counterfeiting one-to-one locking, and implicit anti-counterfeiting code. Accurate correspondence can be used for anti-counterfeiting, anti-counterfeiting, traceability, code scanning marketing, data analysis, and private customization one-stop services to help companies solve problems such as improving product traceability, anti-counterfeiting, anti-counterfeiting, and brand image.

Brand Advantages

l A platform developed in cooperation with the Internet Center of the Chinese Academy of Sciences to trace China's origins and identify China.

l Provide blockchain traceability technology for the Chinese traceability platform.

l is the first company to settle in the Peking University Entrepreneurship Park and is also an enterprise introduced by the 5213 government.

5. Let’s talk about my personal views on the blockchain industry

Why various companies should join the blockchain industry

The development of the blockchain industry< br />
The Blockchain 1.0 era is represented by Bitcoin. This period solved the problem of "decentralized" value transfer such as BTC LTC, etc.

Blockchain The 2.0 era is represented by Ethereum. The smart contracts proposed by Ethereum during this period made blockchain no longer just a currency field. Blockchain can be applied to all walks of life. During this period, a large number of projects serving all walks of life emerged one after another.

The blockchain 3.0 era is represented by many public chains. During this period, the computing speed of public chains has increased significantly, far exceeding that of Ethereum, so DAPP has exploded on a large scale.

To put it simply, if blockchain 2.0 is compared to 4G, then blockchain 3.0 is the 5G era.

What is the actual value of blockchain to traditional industries?

It can be interpreted from the following aspects:

(1) Blockchain Chain is a means of secure data processing.

Blockchain essentially has four indispensable core technologies, namely: distributed storage, consensus mechanism, cryptography principles, and smart contracts. Corresponding to data storage, data processing and updating, data security and data operations,

In order to get rid of various problems of current "centralized" servers, such as: hacker attacks, downtime, and selling user information blockchain Use these four core technologies for data processing so that the data becomes traceable and cannot be tampered with. All information will be recorded on the blockchain at the moment it is written, and subsequent transportation, sales, and supervision will also be completely recorded on the blockchain, and no one can change it without authorization. If a problem occurs in the future, it can be easily traced back to the originaltimely information to clarify accountability and compensation. This is why it is called a chain. Based on these characteristics, blockchain is used in areas where information fraud is serious, such as rights confirmation, medical care, and charity.

(2) Blockchain is a brainstorm.

Based on the "decentralized" nature of the blockchain, there is no authority in the blockchain industry, or in other words, every individual is the authority. Therefore, a consensus mechanism is adopted, that is, the "consensus mechanism", based on the voting and trust of the nodes, so that all nodes in the entire system can freely and safely store and update data in the system. Different consensus mechanisms determine the different operating perspectives of the system

(3) The blockchain is a tokenization

Based on the tone of blockchain 1.0 and the idea of ​​​​2.0 , basically all blockchain operations require tokens, and the reward tokens used as bookkeeping become the result of the labor of the miners on the chain. The quality of the token affects the enthusiasm of miners to contribute. Tokens are very similar to stocks, so the quality of the token determines the quality of the company.

Enterprises on the chain

The blockchain is very different from the Internet. Its goal is not to make the company’s products easier to sell (because similar goals have made the Internet Achieved). Instead, some of the information carried by these products or services is placed on new infrastructure to generate new value. In consensus economics, this information is called an entropic asset. There are two reasons why it is called an entropy asset: first, it is scarce; second, it contributes to the formation of consensus.

Only information valuable for creating consensus enters the blockchain, which is a cost-effective thing. The most basic part is traceable product information, but traceable value is not necessary in every industry, and blockchain may not be able to solve the authenticity problem of the underlying assets well. Generally speaking, intangible assets are more suitable for being put on the chain, because the property rights system can be quickly improved by using the feature of "publicity means confirmation of rights".

However, one must be extremely cautious when putting physical goods on the chain. If IoT technology is used to achieve authenticity traceability, the legal currency price may be too high and the actual return is too low.

Enterprise on-chain is to carry out blockchain economic transformation of traditional enterprises, allowing them to operate on the chain and become a blockchain economic organization, which is enterprise on-chain. A standard blockchain economic organization is a distributed autonomous organization that replaces the traditional collaboration model by issuing certificates, building consensus, improving productivity, and allowing various stakeholders involved in creating wealth to have the long-term interests of the organization. Co-governance and shared power, the greatest value of enterprises on the chain is to provide new economic development momentum, reduce the production cost of enterprises, and increase the value of enterprise assets. Consumers can purchase tokens to share the development and benefits of enterprises; upstream and downstream companies can also purchase tokens to directly deduct payment for goods or other transactions; after the integration of the industry chain,We will jointly supervise the development of various enterprises in the industry and maintain the stability of the token. Today, many companies are beginning to set their sights on enterprise blockchain.

Difficulties in companies getting on the blockchain

1. First time involved in the blockchain industry and lack of information

2. Lack of successful candidates under the new token economic model Enterprise operating model

3. Lack of corresponding talents for new technologies

4. Huge initial investment cost

Faced with such problems, many companies are deterred. To ensure the smooth progress of enterprises on-chain, you can find blockchain industry service providers through BCSeeker. BCSeeker allows providers and customers to find trading partners, seek services, and negotiate business on this platform in a free and open manner. It can be said that it has established a free matching market on the Internet without geographical and time barriers, and the whole process is convenient for both parties. Totally free.

BCSeeker has specially opened up a path for on-chain enterprises. What are you waiting for?

6. Can blockchain save traditional industries

Jinwowo Network analysis believes that the following points are as follows:
Blockchain is a great idea and thinking. If If artificial intelligence is a kind of productivity, then blockchain is a production relationship.
For traditional large enterprises, it is true that they can be transformed through artificial intelligence data, but without blockchain, the development of artificial intelligence will also be problematic.
If artificial intelligence is compared to the head, blockchain is the blood. In the current data era, especially in terms of personal data protection and information protection, blockchain technology is necessary to better encrypt data and better share data.
Blockchain has a sharing mechanism and a security mechanism to prevent tampering. On top of encryption, it is open source and multi-center. Such a mechanism can solve many pain points in traditional enterprises and traditional industry chains, and can eliminate intermediaries. , promote information symmetry and achieve true resource sharing.

7. How traditional enterprises achieve digital transformation

The steps for digital transformation of traditional enterprises are as follows:
1. Develop a correct corporate strategy and integrate it into the overall corporate strategy;< br />2. Large-scale capacity building;
3. Fast and agile corporate culture;
4. Organization and talent.

1. Develop the right corporate strategy
What does “digitalization” mean to your own organization? This is a question that executives must first answer and reach a consensus on. After that, the first step to success is to develop a clear and coherent digital strategy and fully integrate it into the overall corporate strategy. If integration is incomplete, any subsequent steps are bound to be problematic. However, developing the right digital strategy is a challenge for many companies. Digital LeaderThe gap with ordinary enterprises is mainly reflected in the strategic aspect. One of the difficulties in formulating the right digital strategy is that only a small number of leading companies with high exposure can win social publicity and attention (and generally higher market valuations). This includes market disruptive companies such as Uber. ). To develop the right digital strategy, companies need to answer three key questions:
1. Where are the digital opportunities and threats that deserve the most attention?
2. How fast and scale may digital disruption occur? How big?
3. How can we better embrace these opportunities and better allocate resources to avoid major threats?
Most companies need to take targeted measures and take strategic measures to solve these three problems. These measures include:
1. Small-scale transformation of its own business model to enter new markets or redefine existing markets. For example, Ping An Bank in Shenzhen established Orange Bank, focusing on digitalization and targeting young consumers. The simple, high-return financial products and one-minute account opening financial services it provides are attractive to young consumers that traditional branches or any complex financial product portfolio can hardly match.
2. Keep up with the trend and seize the value brought by industry development. British department store John Lewis has implemented an "online click plus offline physical" solution, allowing customers to place orders on the website and pick up the goods at stores or community grocery outlets.
3. Actively reallocate assets from areas threatened by digital to areas benefiting from digitalization. Germany's Bauer Media Group, for example, has systematically reallocated resources away from its traditional media model and developed a more digitally focused product portfolio. Although on the surface its overall revenue has shrunk, in fact its revenue growth and price-to-earnings ratio have increased.
4. Improve the efficiency of existing business models through digital channels and tools. For example, in order to better serve guests at Disney resorts and theme parks, Disney has developed a series of digital tools, such as the Fast Pass+ service that helps guests book theme park items, or the MagicBand that facilitates guests to book and plan tours within the park. Bracelet (half of Disney guests choose to wear this kind of bracelet). More efficient tour routes allowed Disney's Magic Kingdom to receive 3,000 more visitors per day during the peak holiday season in 2013-2014.
5. It is crucial to find the digital strategy that best suits you. A successful digital strategy goes hand in hand with a differentiated management approach. If the strategy is right, the intervention role of management becomes clearer.
Therefore, companies can consider the following approaches:
1. Boldly take a long-term view, without overly pursuing short-term financial performance, be able to take appropriate risks, and make large-scale investments in digital initiatives and IT architecture.
2. Integrate digitalization into the company’s strategy, make digitalization the core of business, and naturally form internal collaboration and publicCorporate governance will also pay equal attention to digital needs. Strategic priorities and investment decisions belong to the same process.
3. Unremitting attention to customer needs helps the company continue to innovate in key areas. Although the initial customer data can sometimes mislead the direction of the business, their actions can often penetrate the mass market in a short period of time. Companies can establish direct connections with consumers through a variety of scenarios, such as video conferencing, text messaging, and online chat.
Once companies arrive at a well-thought-out strategy, they must commit themselves to it wholeheartedly. Gone are the days of just tinkering with the surface.
2. Large-scale Capacity Building
For digitalization to be successful, some specific capabilities, especially those that consolidate key processes and work content, are crucial. Among them, the most important are the modular IT platform and agile technology delivery capabilities, which allow the company to keep pace with customers at any time in a rapidly evolving world. Most of the companies surveyed by McKinsey have major gaps in their IT platforms, which also reflects that companies are generally prioritizing digital initiatives in IT and investment.
In addition, companies that perform well in the survey tend to be able to interact with customers digitally and optimize their cost-effectiveness in the following four aspects.
1. Decision-making based on big data
Excellent digital companies are good at following customers' digital consumption decision-making journey. For example, they will quickly collect and form structured data (such as demographic structure, purchase history) and unstructured data (such as social media, voice analysis), predict new patterns of customer behavior, and adjust the way of interaction with customers accordingly. These companies skillfully use the resources available within and outside their own businesses to address the most critical issues in their markets.
In 2012, cold and flu medicine manufacturer Reckitt Benckiser used search data from the medical website WebMD (which had nearly 32 million monthly visitors at the time) to track cold and flu symptoms in the United States and predict where outbreaks might occur. The company then released geo- and symptom-specific ads and promotions (including free home delivery) in those areas. During cold and flu season, the program increased Reckitt Benckiser's U.S. sales of cough and cold medicines by 22% in one month compared with the same period last year.
2. Establishing connections with consumers
This is also an indispensable part. Companies should actively embrace new technologies (such as apps, personalization, and social media) that can deepen the connection between brands and customers. These technologies can provide better experiences for customers on the one hand, and can also serve product development on the other.
In 2009, Burberry launched the "Art of the Trench" campaign, encouraging customers to visit its online platform and upload photos of themselves wearing trench coats. Other buyers and fashion experts will comment and like the photos, and share them via email and social mediaon its own platform. Users can also click directly to enter Burberry’s official website to purchase the styles in the photos. Over time, these innovation models have become more closely integrated with the company. While Burberry's approach may not have been impeccable, overall it combined with other innovations helped the company double its annual revenue in six years.
3. Process Automation
Excellent digital companies will focus on automation in process design, and continue to conduct trial and error and optimization in the process. To achieve successful process automation, you must first take a long-term view, put aside immediate limitations, and design every process in the future in advance. For example, reducing turnaround time from days to minutes. After clarifying the goals you want to achieve in the future, you can take a long-term view on the relevant constraints (such as legal agreements).
One European bank used this method to shorten its account opening process from two to three days to less than ten minutes. Meanwhile, the bank has managed to automate parts of the mortgage application process by adding an online calculator to its credit scoring model, providing customers with an initial quote in just one minute. This system greatly reduces costs while significantly improving customer satisfaction.
4. Two-speed IT
Currently, consumer expectations have brought new pressures to IT. Traditional IT architecture cannot cope with the rapidly changing testing, failure, learning, adjustment and iteration mechanisms of digital product innovation. Leading companies often have specialized, high-speed new IT capabilities to achieve rapid output, as well as traditional IT capabilities optimized to support traditional business operations.
This IT architecture can support two different operating speeds: On the one hand, customer-facing technology is flexible and able to react quickly. For example, these technologies can develop and deploy new microservices in days, or serve dynamically personalized web pages to customers in seconds. On the other hand, the core IT infrastructure is solid and can support high-quality data management and built-in security, aiming to ensure the stability and flexibility required for transaction and support systems and ensure the reliability of core business services.
One UK financial institution improved its online retail banking services by adopting a two-speed IT model. The bank opened a new development office that draws on startup company culture to implement agile workflows to rapidly test and optimize new products. To build this capability over the long term, the company is also evolving its services architecture to accelerate the release of new customer-facing features.
3. Fast and agile corporate culture
Strong skills are important, but if perfection cannot be achieved, the company can also combine traditional culture with speed, flexibility, openness and learning ability. Make up for the lack of skills. There is more than one way to create such a culture, but companies with high DQ diagnostic scores will adopt software development methods of testing and learning such as DevOps, continuous delivery, and agile, and have achieved good results. once, these methods were only on the fringes of the work environment, but now their application promotes interaction and communication among core talents. Functions and business units that were previously fragmented have gained new cohesion.
This test-and-learn approach combines automation, monitoring, community sharing, and cross-department collaboration to integrate siled functions and processes into a fast-changing, product-focused culture. In an environment where technology and product property rights are shared, the use of data can be quickly popularized, complexity can be reduced to a minimum, and resources can be quickly reconfigured to establish a cyclic, modular and interactive IT system. To create this collaborative, agile culture, executives can focus on four key areas.
1. External collaboration
By developing a corporate culture that encourages collaboration, companies can participate in a broader ecosystem and engage in cooperation, in-depth learning and collaborative innovation with companies outside their own industry. However, it is difficult for most companies to build these networks or ecosystems on their own. However, within a complex ecosystem, companies can find new ways to create value by specializing in the tree industry (for example, in production or logistics).
Collaboration between enterprises and the outside world does not necessarily have to be achieved in a large ecosystem. Small-scale cooperation with customers, technology vendors and suppliers can also benefit enterprises a lot. It’s also a good idea to make smart use of resources outside your own workforce, such as recruiting talent in interest groups or networks. For example, when SAP launched NetWeaver software, it fully mobilized user community resources.
The above-mentioned external collaboration requires digital leaders to recognize their own strengths and the strengths of others, and improve their ability to cooperate with individuals and institutions. Amid all the hype, they must also know how to distinguish between real opportunities and threats, and whether the other party is friend or foe.
2. Risk Appetite
Leading companies in the digital industry generally dare to take bold measures. In contrast, executives of lagging companies tend to avoid various risks. While established companies are less likely to build or dominate large ecosystems, they are still subject to disruptive forces in their markets or industries and need to face the risks that come with them. In today's world where big data is emerging and uncertainty is increasing, companies must make decisions and respond to disruptive forces as early as possible.
Promote test-and-learn strategies at scale. The core of agile culture is the test-and-learn mindset and product development approach. This model can be effectively applied and transformed in any mature enterprise's projects or processes. Rather than sitting back, not listening to market feedback, and passively waiting for the birth of popular products, digital leaders choose to keep learning, keep tracking, and quickly launch new products into the market. They then analyze consumer interests, collect consumer responses, and continually improve their products. Rigorous data monitoring can help teams quickly decide whether to refine or abandon new initiatives. In this way, failure is common, but the probability of successAlso increased significantly.
For example, Nordstrom’s Innovation Lab launched a series of one-week pilot activities for customers. In order to develop an app for purchasing sunglasses, the company's innovation team set up a temporary work station at the retail flagship store in Seattle to build various sample scenes to simulate real-life online shopping situations, allowing shoppers to click and choose. Customers can point out features they find most useful, or problems with the boilerplate. Using this information, programmers make real-time adjustments and release a new version of the APP for customers to operate on site. After a week of continuous adjustments and re-releases, this APP has become an excellent helper for store sales.
3. Internal cooperation
Whether digital or not, team collaboration is extremely important. According to Wharton’s Adam Grant, the most influential factor in team effectiveness is the extent to which coworkers help each other at work. Collaborative culture is even more important in the process of companies improving DQ. Many companies lack the necessary digital business backbone to coordinate traditionally siled functions, from customer service to order fulfillment to supply chain management and financial reporting.
Of the 150 companies surveyed by McKinsey, less than 30% said they have a highly collaborative corporate culture. However, this also shows that other companies have huge room for improvement, and advanced technology can play a greater role here. to promote teamwork. For example, the virtual cloud can be used as a cross-functional and inter-regional collaboration platform, allowing functional teams to collaborate on the cloud to carry out experiments, trial and error, and innovation.
4. Organization and Talent
In addition to strategy, capabilities and culture, leading digital companies have also taken unified initiatives in managing talent, processes and organizational structure.
1. Attract and cultivate digital talents
The senior management team needs to have a digital leader who can combine talents with business, marketing and technical expertise. But at the same time, the talent at the middle level is also critical. They are the backbone who are down-to-earth and go deep into the front line. The success or failure of digital initiatives often depends on them, because they are the backbone of ultimately bringing products and services to the market.
In the current environment, it is not easy to find the right talents. When looking for talent, companies should recognize that digital capabilities are often more important than industry knowledge, especially in the early stages of digital transformation. Only 35% of digital talents have digital work experience other than their current job.
2. Companies must also take appropriate incentives and clear career development directions to cultivate digital talents
In fact, some mature companies may have more advantages than imagined because young people are more willing to help fashion Well-known brands in apparel, luxury cars, news magazines and other industries have established digital channels. Once a channel is successfully established, it is the beginning of a virtuous cycle. If you train outstanding talents well enough, you can attract more talents, and the organization can expand quickly to ensure that it is digitallyIndustry leadership. When a company is full of talents, more talents will flock to it.
Finally, we recommend our management tools to everyone

Read the original text

Useful
|


Share
How enterprises digitally transform_What is the key to digital transformation
Recommended information worth reading about digital transformation
Hitachi digital technology and digital solutions connect diverse people through cross-border talents and enterprises to create new value. Consider it as a space to accelerate open innovation and prepare it into a multi-functional facility that can prepare for the future of work.
hitachi.com.cn Advertisement
Hitachi Cloud China Dynamic Discount Working Capital Enterprise Digital Transformation Solution Provider
Recommended enterprise digitalization-related information worth reading
Hitachi Cloud Cloud takes "time monetization" as its core concept, aims to "improve the efficiency of capital flow between enterprises", and focuses on providing innovative and efficient digital working capital solutions for global enterprises
hzqyun.com Advertising
Digital Factory Overall solution_Full life cycle digital twin application of industrial products
Integrated solution for digital factory_Years of experience in digital factory planning by Zhishen Technology_Virtual "copies" of real-world physical assets are consistent with the attributes of real objects
Zhishen Software Technology (Shanghai) Advertising
People are also searching
How enterprises achieve digital transformation
Digital transformation of traditional manufacturing industry
Successful cases of digital transformation of traditional enterprises
Human resources Digital transformation
Digital transformation of traditional industries
Digital assets
What aspects of enterprise digital transformation include
How to do digital transformation
What are the types of enterprise classifications, and enterprises have them What characteristics
Winner Wealth Network
05-23
1 Like

Wang Shuwen: The integration of materials and information helps energy companies to successfully transform into digital technologies
Traditional security giants Hikvision continues to increase its focus on the energy industry and realize the flowering of innovative businesses. When AI meets mining, how can Hikvision help the digital transformation of energy companies such as coal, steel, and chemicals? Facing the industrial Internet application field, in what directions will Hikvision focus on R&D and business development?