区块链 上汽,区块链 汽车

区块链技术被视为21世纪最重要的技术之一，它在汽车行业的应用也越来越广泛。上汽集团是中国最大的汽车制造商之一，也是区块链技术在汽车行业的先驱者。

上汽集团正在积极探索区块链技术在汽车行业的应用，以提高汽车制造和销售的效率、稳定性和可靠性。他们认为，区块链技术可以帮助汽车行业实现更快、更安全、更可靠的汽车交易。

上汽集团最近推出了一项新的区块链技术，称为“上汽：自动驾驶解决方案”，旨在改善汽车行业的安全性和可靠性。该解决方案将利用区块链技术来改善汽车行业的数据安全性和可靠性，保护消费者的隐私，确保汽车交易的安全性和可靠性。

上汽集团还借助区块链技术来改善汽车行业的供应链管理，提高汽车行业的效率和可靠性。他们计划在未来几年内，开发出一套完整的区块链解决方案，来改善汽车行业的供应链管理和交易。

上汽集团的区块链技术应用，不仅能够改善汽车行业的效率和可靠性，而且还能够提高汽车行业的安全性。上汽集团打造的区块链技术解决方案，将有助于汽车行业实现更安全、更可靠的汽车交易，提高汽车行业的效率和可靠性。

区块链技术的应用，将为汽车行业带来巨大的变革，上汽集团的区块链技术解决方案，将为汽车行业带来新的发展机遇，为汽车行业提供更安全、更可靠的汽车交易。

A. To ensure data security, the China Association of Automobile Manufacturers released a blockchain platform for trustworthy storage of automotive data

From the first institute of the Ministry of Industry and Information Technology and the first institute of the Ministry of Public Security Institute, Institute of Information and Communications Technology, National Monitoring and Management Platform for New Energy Vehicles, German Automobile Manufacturers Association, FAW, SAIC, Changan, Dongfeng, BAIC, GAC, Great Wall, Geely, Chery, NIO, Ideal, Xpeng, Tesla, Volkswagen 32 intelligent connected car-related companies and scientific research units, including Daimler, BMW, Audi, Huawei, Bosch, China Automotive Industry Corporation, Shanghai Automotive Inspection, NavInfo, Horizon, Energy Chain Technology, and Momenta, participated in the discussion. At the meeting, various companies conducted in-depth discussions on data security supervision, industry development, private data privacy protection, and data trustworthiness. The meeting believed that data security is the core of industry development, and the industry urgently needs to establish a trustworthy system for intelligent connected vehicle data between governments, enterprises, and users; at the same time, market advantages should be fully utilized to promote the use of new technologies and new means to improve the system .

Dr. Wang Yao, Assistant Secretary-General of the China Association of Automobile Manufacturers and Director of the Technology Department, gave a special introduction on the issue of trustworthy storage of intelligent connected vehicle data. The China Association of Automobile Manufacturers and relevant enterprises have jointly launched the "Automotive Data Trusted Storage" to the entire industry after more than three years of exploration in order to solve the problems of large data volumes, high storage costs, difficulty in traceability, and difficulty in ensuring data security in the era of intelligent connected vehicles. Certification Blockchain Platform”.

The platform takes advantage of the unique data anti-tampering and traceability features of blockchain technology to provide enterprises with trusted data storage services by relying only on uploading data hash values ​​(no need to upload any original data) . At present, the platform has been completed and can provide related services to member companies free of charge from now on.

B. SAIC Roewe officially announced its debut in the national auction, sounding the clarion call to enter the metaverse!

What is the hottest concept recently? I believe it must be the "Metaverse". As the Metaverse craze sweeps the world, major domestic and foreign technology giants have turned to the "Metaverse". Previously, the social media giant Facebook changed its name to Meta and claimed to focus on the metaverse. The network also released the first metaverse product "Xi Yang", and ByteDance also established the metaverse company Metaverse... And just now, SAIC Roewe The news of the film's debut in the national film industry has once again aroused strong attention and curiosity among netizens.

Especially in today’s era where different brands are advocated and cross-industry and out-of-industry have become the norm. SAIC Roewe’s entry into the metaverse is bound to attract fashion, art, The collective attention of various circles such as sports and beauty breaks down the dimensional barriers between the automotive circle and various circles, forming a collective resonance across multiple circles, thereby creating greater brand voice.

On January 23, 2022, the NFT digital art work "Roewe Metaverse" will be publicly auctioned at the National Auction. As for the result? Let us wait and see together!

C. GM hydrogenation, SAIC hydrogenation

A few days ago, General Motors decided to give upPreviously formulated fuel cell vehicle plans. General Motors believes that there are still many obstacles to the popularization of fuel cell vehicles, especially with the development of battery technology. Zero-emission pure electric vehicles powered by batteries can be brought to the market much faster than fuel cell-powered vehicles. Therefore, electric vehicles are the mainstream solution for new energy vehicles in the future.

However, General Motors’ partner in China, SAIC Motor, recently signed a comprehensive strategic cooperation framework agreement with China Baowu Steel Group, targeting hydrogen energy utilization, integrated automotive materials, smart supply chain, and industrial finance. and other specific directions to jointly accelerate the commercialization of fuel cell vehicles. According to the plan, the two parties will build the Wusong Hydrogen Energy Industrial Park, the Ring A30 Highway Hydrogen Corridor, and the Lingang-Nantong Hydrogen Corridor, a "one park and two corridors" national-level hydrogen energy industry demonstration zone, and plan to jointly promote the 10-20 A hydrogen refueling station was launched in the demonstration area.

With the strong support of the government, Shanghai Jie Hydrogen Technology Co., Ltd., a high-tech company affiliated with SAIC, held a fuel cell project groundbreaking ceremony in March this year. The project has a total investment of 500 million yuan. The first phase of the project is scheduled to be put into operation in August next year, when it will achieve a production capacity of 12,000 sets of fuel cell stacks and systems. It is expected that by 2024, the output value will be 1.2 billion yuan. A plate of cake is growing rapidly.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.

D. WhaleFin: Going on the “chain” to reduce costs and increase efficiency, and blockchain helps industrial digital upgrading

According to WhaleFin’s cutting-edge industry information, in recent years, with the development of the market economy, With the continuous development, in addition to reducing costs and increasing efficiency through moving to the "cloud", various industries have also expanded the "chain" of the industry with the continuous development of blockchain technology and blockchain integrated applications, gradually attracting more people's attention. More and more companies are realizing the necessity and value of blockchain technology. It is also against this background that the digital asset platform represented by WhaleFin is also taking advantage of the "east wind" of industry development and has attracted widespread attention from more and more users around the world. It once became a highlight of discussions in the field of digital finance + blockchain.

The “chain” in the industry does not come out of nowhere. It is reported that recently, 17 departments and units including the Ministry of Industry and Information Technology and the Central Cyberspace Administration of China have organized and launched national blockchain innovative application pilot actions. 15 well-known companies including China Shipbuilding Industry Corporation, Qingdao Haier Refrigerator Co., Ltd., and SAIC-GM-Wuling Automobile Co., Ltd. Outstanding units have been successfully selected as pilot units in the national blockchain innovative application field ("blockchain + manufacturing"). Led by relevant government departments, they have led many industries to achieve cost reduction and efficiency improvement through the "chain" and boldly explore digital upgrades and transformations. .

It is understood that the pilot program is mainly based on the mechanical industrial equipment asset sharing blockchain platform, with supply chain collaboration as the application direction, integrating blockchain, industrial Internet logo analysis and other technologies to achieve optimization Industrial supply chain management, establishmentCollaborative production system. Some experts predict that this pilot initiative for blockchain innovative applications will promote the formation of a good situation in which blockchain and business applications are mutually reinforcing and iterative, and promote the improvement of blockchain technology and the construction of industrial manufacturing application standard systems.

Industrial transformation and upgrading through blockchain technology does not happen overnight. In the future, how to continue to stimulate industries to use blockchain and make good use of blockchain will still need to continuously improve the penetration and application of digitalization in all walks of life and realize the digitalization of production and management for a long time to come. At the same time, Promote the development of standards in the blockchain field. At the same time, while expanding the application scope of blockchain and related integrations in the market, we must also further play the positive role of information in guiding and educating the industry, and on the basis of full practice, we must explain "what blockchain can do" "What", "Why use blockchain" and other key questions.

As WhaleFin’s cutting-edge industry information says, in the future, our country may invest more in market education about blockchain and other related concepts, aiming to further enhance the market’s understanding of blockchain. Knowledge and understanding, deeply explore the positive role of blockchain, help more companies get on the "chain", and achieve digital transformation and upgrade.

E. Has the supply chain become the main front in the competition between major powers? What are China’s chances of winning in the supply chain field?

Under the guidance of the reform and opening up policy, China has seized the historical development opportunities and taken advantage of the momentum. On the other hand, it has formed certain competitive energy and development advantages in the fields of economy, science and technology, military, and culture, and has created certain competitive pressure on European and American countries, including the United States. In particular, China's supply of important raw materials, strong foreign trade activities, the construction of a manufacturing system for all industrial categories, and the improvement of supply chain supporting facilities in core industries have added a voice to China's economic voice in the world and established China's position in the global industry. value chain position.

Economic resilience first requires the supply chain to be resilient. The resilience of the supply chain is reflected in its resistance to shocks, repairability, and reshaping. In the field of mobile phones, it is especially obvious. From the beginning of China's mobile phone manufacturing industry in the 1990s, to its barbaric growth in the early 21st century, and now as the world's mobile phone manufacturing center, Chinese mobile phones have completed their counterattacks on foreign mobile phones such as Motorola, Nokia, and Samsung. The domestic mobile phone camp has now gradually taken off. Feng, basically formed the "Huami OV" (Huawei, Xiaomi, OPPO, vivo) pattern. However, the events of ZTE being sanctioned and Huawei being "core-cut" have shown us the helplessness of domestic mobile phone brands in the supply chain. These two incidents have also become a watershed in the self-built supply chain of domestic mobile phones. Fortunately, domestic mobile phone manufacturers represented by Huawei have accelerated the pace of domestic substitution in the mobile phone supply chain. With the release of the Huawei P50 series, BOE, BYD, Lens Technology, Weir Technology, Lingyi Intelligent Manufacturing, etc.

Although the domestic supply chain has made great breakthroughs in the past few years, supporting industries such as photovoltaics, wind power, new energy vehicles, and smart phones.Industries in many fields such as mobile phones and daily household appliances are rapidly developing and going global. However, we have to admit that our country still has serious "stuck neck" problems in many core areas. The rise of domestic substitution and independent supply chains is imperative. Will succeed!

F. Digital collection crosses the automotive industry, FAW-Volkswagen joins hands with Tencent to play with new digital marketing

In recent years, the main focus of marketing The battlefield has shifted from PC to mobile, and then to the Internet of Everything. Intelligent marketing is imperative. The combination of artificial intelligence, VR, AR, and data technology with marketing will bring a more realistic and immersive experience, more accurate and personalized user insights, and richer and more diverse brand interactions. Especially in the auto market with existing competition, how to use digital marketing methods to find growth breakthroughs is a key issue for all auto companies.

Today, Generation Z, who are native to the Internet, have become the main force in car consumption. They have a deeper preference for all kinds of new black technologies and have given more technological imagination to cars.

At a time when the concept of the metaverse is hot, digital collections are also continuing to heat up, becoming unique virtual assets touted by young people. Recently, FAW-Volkswagen and Tencent launched the "FAW-Volkswagen 2022 Limited Edition Digital Collection", using the blockchain technology and social ecology provided by Tencent to issue a digital collection that combines car models with national trend elements, and conducts sales through the WeChat ecosystem User social sharing has become an innovative case of intelligent marketing for Spring Festival and Hu Festival.

In fact, the automotive digital marketing methods listed above are not isolated and independent. In ideal marketing practice, it is more necessary for car companies to keenly capture cutting-edge technological innovations and integrate all The marketing value it brings. In 2022, NFT, DAO, MobileWeb3, and Metaverse will officially set sail. Driven by leading Internet companies, these new technologies are expected to quickly land in the marketing field, bringing more novel experiences and values ​​to brands and users.

G. "Traditional" car people talk about Internet cars at night, which is the biggest consensus?

"No Internet, no cars." Two years ago, Wu Yingqiu, chairman and CEO of Global Automotive Group, said The conclusion made has now become a consensus. For a car that has a history of more than 130 years, what this will change is the fundamental positioning of the car.

Whether it is called an intelligent connected car, an Internet car, or other concepts, it all refers to a new form of automobile. However, the latter is a popular concept that is more easily accepted by ordinary users, or it is the greatest common denominator for the interpretation of new car forms. Moreover, this interpretation is still dynamic.

Fu Bingfeng, Executive Vice President and Secretary-General of the China Association of Automobile Manufacturers and Chairman of the World Automobile Organization (OICA)

Fu Bingfeng expressed his views on traditional enterprises Encouragement. He said that in the process of integrated development of traditional enterprises, some weak brands may be surrounded and submerged, but mainstream brands still have the powerful power and advantages to build a new ecosystem. The possibility of industry fissionNot very likely. On behalf of the automotive industry, I am here to strengthen our confidence.

The upcoming 14th Five-Year Plan is crucial to the development of the automotive industry. The automobile industry will surely be an important carrier for realizing the domestic big cycle and the domestic and international dual cycles. The determination to make theoretical preparations and practice for the next development of automobiles is the greatest value of this Wuzhen Night Talk. The continued holding of Wuzhen Night Talk will also become an important source of ideas for the automotive industry.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.