印度交易所 数字货币,印度交易所

近年来，数字货币作为一种新型的投资产品，受到了越来越多的投资者的关注。而印度交易所成为了数字货币投资的有力支持者，提供了一个安全、便捷的交易环境。

印度交易所是印度领先的数字货币交易平台，提供了安全、便捷的数字货币交易服务。它拥有完善的安全措施，采用多重加密技术，确保投资者的资金安全。

印度交易所提供多种数字货币，包括比特币、以太坊、瑞波币等，投资者可以根据自己的需求进行选择。此外，它还提供了多种交易工具，如交易所、OTC、合约交易等，可以满足投资者不同的投资需求。

印度交易所还提供了丰富的数字货币交易资讯和技术分析，可以帮助投资者更好地理解数字货币市场，做出更明智的投资决策。

总之，印度交易所是一个安全、便捷的数字货币交易平台，提供了多种数字货币和交易工具，以及丰富的数字货币交易资讯和技术分析，可以帮助投资者更好地投资数字货币。印度交易所是投资者投资数字货币的有力支持者，投资者可以放心使用。

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Ⅰ Why Bitcoin and Blockchain Are Favored by the 'Audit Big Four'

It can be said that the world's largest service companies are all promoting the provision of blockchain solutions to customers , providing a cheaper, more efficient and faster solution to replace existing infrastructure.
Deloitte
A clear example is Deloitte, which is investing heavily in Bitcoin and blockchain technology. Deloitte’s in-house team Rubix is ​​focusing on developing blockchain applications, and Deloitte Canada recently installed a Bitcoin ATM in its Toronto office.
Illiana Oris Valiente, Co-Founder and Head of Strategy at Rubix Team explains:
“We believe it is very important to show people how to earn Bitcoin because it is an entry point into understanding the broader impact of blockchain.”
Deloitte also explains how blockchain can transform industries including healthcare, financial services and infrastructure and even points rewards programs. These include Deloitte’s successful proof-of-concept trial of blockchain for transaction reporting in partnership with Bank of Ireland.
Recently, Deloitte and London blockchain startup SETL reached the first blockchain investment plan. About a month ago, Deloitte and SETL announced a collaboration to develop a contactless card that uses blockchain technology for transaction settlement.
PricewaterhouseCoopers (PwC)
PricewaterhouseCoopers (PwC) is also involved in blockchain development, including their partnership with Bitcoin blockchain startup Blockstream relation. The services giant also has a partnership with New York-based blockchain startup Digital Assets. In March 2016, PricewaterhouseCoopers released a report, believing that blockchain is a "unparalleled" opportunity to achieve a technological leap in the financial services industry.
Ernst & Young (EY)

Meanwhile, the last of the 'Audit Big Four', Ernst & Young (EY) recently established a partnership with the famous Bitcoin mining company Bitfury Group entered into a partnership to provide blockchain services by leveraging the latter’s expertise.
In addition, EY Switzerland has announced that from 2017, they will accept Bitcoin as a payment method for services. This plan demonstrates Ernst & Young’s recognition of Bitcoin, the underlying technology of which is the most powerful public blockchain.
Blockchain technology is not only popular abroad, it is also the darling of the financial community at home. Domestic giants such as LeTV Finance, Ant Financial, Internet, Tencent, Wanda, and China Post are all paying attention to blockchain technology. Puyin Group launched Puyin, a tea-based digital currency based on blockchain technology.

Ⅱ Explore technology trends from PwC’s report

Previously, we have talked about many entrepreneurs, investors and nationalThe stories of innovative companies outside the country, in fact, if you are careful, you may have discovered that these big names or companies are very consistent on one thing, and that is the future development of science and technology.

From the perspective of large foreign companies, whether they adopt mergers and acquisitions or independent research and development, they are actively expanding the field of science and technology, combining the original traditional business methods with high and new technologies, or improving Upgrading the original technology system; the performance of small start-ups is more obvious. Most foreign start-ups choose to use technological innovation as the pillar of development, and innovative technologies have become the basis for them to face challenges from traditional large enterprises. The most important weight for survival.

In recent days, gold medal consultants have also carefully studied Pwc's technology report and sorted it out. So today, let us take you to take a look at the future technology development trends from Pwc's report.

1. Eight Major Technological Trends in the Future

Pwc’s report summarized and analyzed the eight major technological trends in the future. Let us take a look at them first:

1. Artificial Intelligence (AI)

Software algorithms can perform tasks that usually require human intelligence, such as visual perception, speech recognition, decision-making, and intelligent language translation. Here is a piece of news. It is said that Google’s latest Artificial intelligence translation, that is, neural network translation system, is developed based on the way of imitating human neural thinking. At present, its translation benchmark is comparable to that of real-person translation. How about, if you don't work hard to learn English, the machine will surpass you.

Okay, let’s get back to the point. According to the Pwc report, artificial intelligence is an “umbrella” concept that consists of multiple subfields, such as machine learning that focuses on program development. When acquiring a specific amount of new data , the program initiates self-learning, understanding, reasoning, planning, and action.

2. Augmented reality technology (AR)

By superimposing images or audio, it supplements real-world information or vision, thereby enhancing the user's experience of tasks or products. "Augmentation" of the real world is the presentation of the above information through assistive devices. AR is completely different from virtual reality (VR), which is designed and used to recreate reality in a restricted experience environment.

3. Blockchain

A distributed electronic ledger that uses software algorithms to record and confirm transactions, making it reliable and anonymous. Transaction records are shared by multiple parties. Once the information enters the blockchain, it cannot be modified, and the downstream chain consolidates the upstream transactions.

4. Drones

Equipment and vehicles in the air or water, such as unmanned aircraft (UAV), do not require humans to fly or move on board. The drone can be operated automatically on a preset route through an onboard computer, or it can be controlled remotely.

5. Internet of things (IoT for short)

Items (such as equipment, vehicles, etc.) networks are combined with sensors, software, network connectivity and computing power to collect and exchange data on the Internet. The Internet of Things enables items to be connected to each other and remotely monitored or controlled. The term Internet of Things now refers to any device that can be "connected" to each other and gain access through the Internet. The Industrial Internet of Things (IIoT) is a branch of the Internet of Things and the application of the Internet of Things in manufacturing and industry.

6. Robot

An electromechanical device or virtual agent that operates, enhances or assists human activities autonomously or in accordance with preset instructions (usually a computer program). It should be noted here that drones are actually a category of robots, but Pwc's report temporarily lists them as different categories for specific breakdown.

7. Virtual Reality Technology (VR)

Computer-generated simulated three-dimensional images or complete scenes, the space of which is subject to certain limitations (this is different from AR), the audience can simulate it in a realistic way way to interact with it. Virtual reality is an immersive experience that typically requires wearing a device, most commonly a helmet/headset. Virtual reality technology has penetrated deeply into people's lives, and it can be seen everywhere from business operations and strategy formulation to the life and entertainment upgrades of the general public.

8. 3D printing

An additive manufacturing technology that is based on digital models and creates three-dimensional objects by slicing them and printing them layer by layer. 3D printing relies on innovative "ink" and its printing raw materials include plastics, metals, and more recently, glass and wood.

2. Why has the development of science and technology become a leading factor in the development of society and enterprises?

So, what are the reasons that make advanced technology become a trend and become a leader in enterprise development? Probably when you first hear this topic, everyone's reaction will be: "Because society is developing and progressing." But this answer is a bit general, so next, let's take a look at several major reasons summarized in the Pwc report: < /p>

1. The cost of acquiring technology is lower

Today, the prices of the three basic technologies of computing, storage and connectivity have been significantly reduced compared to a few decades ago, but the performance is much higher. for improvement. The rapid development of the Internet, mobile technology and cloud computing, open source code, and increasing financing channels have lowered the threshold for entrepreneurs and non-traditional competitors, helping them to grow rapidly and even gradually become disruptors in various industries.

2. Globalization of technology

Today, developed and developing countries create, cooperate, communicate and consume on similar technology platforms, which stimulates global innovation. People often talk about economic globalization, but in fact what deserves more attention now is the globalization of technology. Among the 146 "tech unicorn" companies tracked and reported by the Wall Street Journal, 27% are from the Asia-Pacific region, which is a higher proportion than five years ago. 20% increased. These high-valuation, fast-growing new companies around the world are working onResearch and develop the application of innovative platforms in multiple fields (such as finance, O2O services and sharing economy).

3. Technology dependence continues to rise

As people increasingly rely on the use of the Internet, laptops, mobile devices, collaboration tools and other technologies in their lives and work, our society The operating model is also quietly affected by people's new habits. It is generally believed that the development of society prompts people to continue to be exposed to new things and high-end technologies, but in fact people's new needs and new upgrades in experience also drive the development and progress of social science and technology to a large extent. Now, business users also expect that the technology they come into contact with in the workplace can be as convenient, efficient, and advanced as their own personal devices. This promotes the "techization" of modern offices and reflects the strong influence of consumer technology.

4. Technological transformation

According to a Pwc report survey, companies that are technological leaders in the industry are twice as likely to achieve rapid revenue and profit growth as those that are lagging behind. Initially, technological competitive advantage was regarded as a "sharp weapon" to improve corporate efficiency, which could help companies complete the same tasks with higher quality and lower costs. But now, technological innovation has become the fastest way to open up new sources of income and realize the transformation of traditional industries. To a certain extent, this means that technology is no longer a simple advantage maker, but has become a tool to keep up with the development of the times. Essential factors.

5. Multiplier effect of technology

Today’s science and technology no longer exist as a single individual. In most cases, individual technologies will be built on each other. And expand their influence on each other, creating conditions for the so-called "Fourth Industrial Revolution". In a recent technology seminar held by PwC, participants noticed that the emerging technology of artificial intelligence is actually the driving force behind robotics (another evolving technology), and the application of this technology is starting to Factories extend into various businesses or public spaces.

3. Application of advanced technology and human resources issues

After talking about the trends of technological development and its underlying reasons, let’s learn about the current impact of these technologies from Pwc’s report Let’s look at the most obvious cases of enterprise development and possible problems.

The first is customer interaction. The eight core technologies summarized above have reshaped the interaction between companies and customers in almost every aspect, whether it is sales and marketing, billing, or after-sales service. Take artificial intelligence as an example. It is applied to machine learning and can help process large amounts of customer behavior data and identify patterns. Enterprises can use this pattern to improve customer interaction. To give an example, Nao is a customer service pilot robot launched by Mitsubishi UFJ Financial Group, Japan's largest bank. Its visual and auditory "perception" is connected with advanced artificial intelligence to help it "see" customers and identify customers and their identities. sound. As a result, Nao is able to interact with customers and speak to them in their native languageSay hello (Nao understands and speaks 19 languages). Its ability to assist human staff during busy periods or special events has attracted more foreign customers to the bank. At this point, we have to admit that intelligent robots spend far more time and energy than real people in learning a language, so robot services have unique advantages.

The second is operational application. Artificial intelligence, robots, drones and 3D printing can all improve operational efficiency and bring obvious competitive advantages to enterprises. According to the survey analysis of the Pwc report, in the hotel industry, service robots can reduce delivery costs by 10 to 100 times. Therefore, when we see robots being continuously adopted in various business fields, the reasons are obvious. In addition, the role of AR technology in corporate operations is also very significant. At Boeing, the factory decisively abandoned PDF guides for trainers during personnel training and replaced them with AR-dynamic guides on tablets. , this move increased the speed of assembling the simulated wing by 30% and the accuracy by 90%. At the same time, DHL has also equipped warehouse employees with smart glasses with AR functions. AR smart glasses can provide employees with picking instructions and help complete orders, thus reducing error rates and increasing work efficiency by 25%.

But along with the benefits, it’s not without its problems. Another most obvious impact of modern technology on enterprises is the impact on personnel and talents. These eight core technologies will create new types of jobs, but what is worrying is that they will also slow down the rate of job growth. According to Pwc’s survey on CEO tendencies: About 56% of CEOs around the world hope to reduce the number of employees through the widespread application of robots in the next five years. A recent Citibank report shows that due to the application of technologies such as AI and blockchain, The banking industry will reduce its workforce by approximately 30% over the next decade. At the same time, new technologies are spawning new companies (Google, only 18 years old, already has more than 61,000 employees) and new job types, so employers have to find a balance between people and machines. They have to decide how to hire and retain and discover needed talents. After all, human employees still need to be able to "peacefully coexist" with artificial intelligence machines.

4. Issues that enterprises need to consider in view of the current situation

In view of the current technological trends and enterprise development prospects, enterprises also face some issues that must be paid attention to. The first point is how to Develop innovative strategies and processes that are sustainable and repeatable? This requires consideration of the following aspects, all of which are critical:

Funding: How do we fund innovation driven by emerging technologies? Will there be a separate investment pool? Will businesses be free to seek investment in accordance with the guidance? If there is a separate investment pool, will existing profit centers be taxed? Will taxes be considered part of business expenses?

Product Type Match: How the emerging technologies used will fit into the overallMatch the specific product and service types? Will Emerging Technologies be a stand-alone unit or an overlay unit? Will there be a technology incubation department within the current corporate structure? Implementing innovation activities according to standard operating procedures often leads to failure, so companies need to try new development methods and market-oriented operating procedures. What is best for us? How can we reduce risk? How do we turn successful experiments into mainstream products and services?

The second point is whether the company has quantified the impact of new technologies? If not, how should the quantitative work be done - and how long will it take to complete it? The third point is whether the company has an emerging technology development plan? If so, does the plan keep up with current trends? The distinctive feature of the digital age is that it is rapidly changing and full of disruption, so no technical plan can be achieved overnight. The correct approach is to be good at observation and summary, and adjust strategies in real time. The era of pursuing immutable five-year development plans is over, and now it can be said that the only constant is change itself. Therefore, wise business managers need to tailor-make strategic plans suitable for the development of the company's products and services and operate them effectively. method; this requires the leadership to proceed from reality and cut out the types of products and services that are of little use. In this complex process, the company should involve all business departments and maintain smooth communication among various departments.

Internship compiler: Li Zihan

Ⅲ What are the prospects for the future development of artificial intelligence? I want to know more about this industry. Does anyone know?

Main listed companies in the artificial intelligence industry: Hikvision (002415), iFlytek (002230), Saiwei Intelligent (300044), Dongjie Intelligent (300486) ), Wingtech Technology (600745), ZTE Corporation (000063), Hundsun Electronics (600570), etc.

The core data of this article: Global artificial intelligence development history, market size, investment and financing number, amount, and round of enterprise growth Talent distribution, competitive landscape, etc.

Development history: Global artificial intelligence is currently in its third development climax

Artificial intelligence has a development history of more than 60 years, and its concept has only begun to be proposed. At the Dartmouth Conference in the United States in 1956, it has experienced three waves of development since its birth. Artificial intelligence is currently in its third development climax, benefiting from the common progress in algorithms, data and computing power.

Judging from the above analysis, China and the United States are the leading regions in the global artificial intelligence market. The development of artificial intelligence in the United States started earlier than that in China, and it is superior in technology and talent reserves. However, in the past two years, the growth rate of China's artificial intelligence market has exceeded that of the world, and its global share has also increased. Coupled with the hot capital market, a large number of leading artificial intelligence companies have gradually formed, continuously improving their international competitiveness, and are expected to expand in technology in the future. Driven by both policies and policies, we continue to lead the global market.

For more industry-related data, please refer to the "China Artificial IntelligenceEnergy industry market outlook and investment strategic planning analysis report.

IV In the new retail era, how to use blockchain technology to create better customer marketing relationships

Author | Campbell R . Harvey

Source | Shiji Business Review (ID: efuture555)

In the marketing and advertising industry, blockchain technology has more important application significance, but, "CMO" However, the survey data shows that only 8% of companies believe that blockchain technology plays a moderate or important role in marketing.

Although the blockchain concept has received a lot of hype, the obvious result is that blockchain technology is not well understood. Such "conceptual hype + lack of in-depth understanding" has caused certain obstacles to the in-depth application of blockchain technology, causing marketers to adopt a "hesitant and wait-and-see" attitude towards this technology.

Blockchain technology has the characteristics of transparency, stability and security, which makes this technology widely used in supply chain management (SCM, SupplierChainManagement), smart contracts (Smart Contracts), and financial reporting (Financial Reporting). It has reliable and trustworthy advantages in information management such as IoT (Internet of Things), private medical treatment, and even power grids. At the same time, the data transfer model of blockchain technology greatly reduces transaction costs, enables verification and effective exchange of ownership, and opens the door to real-time micropayments. This information exchange model reduces payment friction, some intermediaries and middle links that make a living disappear, and it becomes possible for consumers to own and control personal information. All of the above allow us to see the disruptive potential of blockchain technology in information management, transactions, marketing and other fields.

Today, financial transactions have considerable transaction costs. Retailers need to pay a 3% payment processing fee to credit card companies (Translator's Note: 3% is the US processing fee standard), and payment processing fees at gas stations are even higher. Sellers who open stores on eBay and Shopify need to bear payment and transaction fees, transaction fees for paying with PayPal, etc. All of these fees add to the cost of goods and are often passed on to consumers. Therefore, with the widespread use of credit cards and debit cards, many merchants have set consumption limits to avoid loss of profits caused by excessive fees.

Blockchain technology will significantly reduce financial transaction costs, even approaching "zero transaction costs." Even small transactions will enjoy this profit. In the financial field, financial giants such as Mastercard and Visa are already using blockchain technology to process local currency exchanges.The entire process of payment business is safe and transparent, which brings more choices and cost comparison opportunities to merchants, instead of relying solely on credit card transactions.

In the field of marketing and advertising, blockchain technology also has a profound impact. Currently, marketers are already using shared information purchased from third-party social media (such as Facebook) to obtain customer marketing data. This move undoubtedly illustrates the marketing value of data and also points to the trend and potential of digital marketing.

However, using blockchain technology, merchants can use micropayments to incentivize consumers to share personal information without the need for intermediary merchants. For example:

A grocery chain can pay consumers $1 for installing their APP;

If consumers agree to enable location tracking, they can get another $1 Rewards;

If consumers open the APP "1 time per day" and spend at least 1 minute on it, retailers can pay them a few cents or store points to reward customers for their loyalty. Spend.

During this period, merchants will push promotions and special offers to consumers.

In fact, consumer customization opens up some legitimate marketing mechanisms, such as providing personalized marketing or prices. This is one of the main values ​​of consumers voluntarily providing various data. This method of marketing estimation derived from real consumer data will not only reduce the risk of fraud caused by anonymous promotions, but also reduce the various risks of promoting APPs due to incomplete and inaccurate consumer information. Application troubles.

The same method as the above method of promoting the use of APP can also be used for "smart contract" (a virtual agreement that does not require a middleman to confirm, audit and verify identity due to the support of blockchain technology) marketing middle. Based on the support of blockchain technology, consumers will activate this "smart contract" when they subscribe to emails or bookmark registration reward programs. After that, whenever consumers interact with emails or advertisements, small incentives will be automatically saved. into consumers’ wallets. This brings us to our next topic.

A similar model can be used in the website promotion advertising business, that is, motivating consumers through compensation to drive page views for each advertising page.

In 2016, a study released by HubSpot showed that most Internet users do not like pop-up advertising windows and mobile window ads, believing that online advertising seriously interferes with vision and has certain intrusive and damaging negative effects. For this reason, more and more users are installing ad blocking tools. This widespread trend of distaste has had significant punitive consequences for the advertising industry. It is estimated that ad blocking will cost publishers a whopping $35 billion in lost revenue by 2020.

With the support of blockchain technology, marketers can rethink their advertising, marketing promotion and revenue models, that is, consumers who pay attention to marketing and advertising can directly pay them "small incentives". Of course, this method It will also get rid of the middle layer of advertising publishing, Google or Facebook.

It is believed that the “duopoly” of Google or Facebook in the Internet and digital advertising will soon be threatened by the application of blockchain technology. Although keyword-based search will not completely disappear, its advantages will no longer exist. Ultimately, individuals will take control of their own private online profiles and manage their own social networks.

With the help of blockchain technology, companies can bypass some of the current social media “giants” by interacting directly with consumers and share the rewards of browsing ads with consumers. In 2016, Google reportedly generated an average of $73 in revenue per active user through advertising. Of course, $73 is just the average return for more than 1 billion active users, and we can reasonably estimate that the revenue Google brings to some highly valued people will be far more than $1,000. Just imagine, when companies use blockchain technology to implement "voluntary browsing advertising" and deliver effective product consumption value to consumers, how great the marketing effect will be?

With the help of blockchain technology, advertising delivery and the degree of consumer participation can also be confirmed to avoid excessive advertising and the abuse of email advertising. Because excessive advertisements and flooding of email advertisements will not only make consumers bored and lose motivation to purchase, but will also aggravate consumers and create resentment, thereby blocking advertisements. For example, consumers who have already purchased the product will not be willing to receive it anymore. Any advertising placed by the Company.

Blockchain technology can also be used to verify the source of marketing information. Micropayments will effectively destroy large-scale phishing spam emails, weaken the interference of ineffective marketing on people, and purify the Email environment.

Approximately 135 billion spam emails are sent to users every day, accounting for 48% of all emails sent. With only one reply for every 12.5 million emails sent that are considered "junk," the waste and disruption are staggering.

Using blockchain technology, as long as the recipient is paid a small marketing fee, spam can be filtered or blocked through these small marketing costs. With the help of these marketing costs, companies can help identify the target emails. Marketing or trading to consumer groups with independent wishes.

A similar situation is that on the Internet, every time a user clicks on a link, a small micropayment transaction may be generated. In most cases, users only need to pay a small fee, for example, it only costs one cent to read a news article. thisMicropayments will become a powerful weapon in defeating "denial of service attacks". (Translator's Note: Denial of service attacks, referred to as Dos attack. Dos attack is a type of network attack. This attack has always been a problem that cannot be reasonably solved. For example, an attacker recruits a robot to attack a website, Sending millions of requests causes the website to crash due to full cache, slow response or even outage).

Blockchain technology can also prevent robots from setting up false media accounts, sending a large amount of false information to users, and stealing the online advertising revenue of big brands. Online authenticity is indeed baked into blockchain technology.

Keybase.io is a company dedicated to solving the problem of social media fraud, using blockchain technology to allow individuals to prove that they are the legitimate owners of various social media accounts. This makes marketing impact easier to track and marketing spend easier to demonstrate, both of which represent major breakthroughs for the marketing industry.

As of 2016, fraudulent or deceptive display advertising resulted in a loss of $7.6 billion, and this loss accounted for 56% of total display advertising revenue. In the next few years, this number is expected to increase. will rise to $10.9 billion.

Using blockchain technology to track advertising display activities, marketing organizations can monitor the execution of the entire automated advertising campaign to ensure that marketing support is used to promote return on investment (ROI), and can directly quantify and analyze marketing The input and output of activities generated by each user and each email.

By associating small marketing behaviors with micropayments, blockchain technology solves these attribution problems that have plagued marketers in industry operations and management for decades.

In addition, ordinary people who create popular new media content, such as some highly sought-after viral videos or social posts, can receive "rewards" every time they are clicked. , this will all be attributed to "blockchain technology". But the current situation is that unless their work is published on a subscription-based online platform or channel, they are not paid a penny.

In all these blockchain application scenarios, content creators have the right to create and manage their own successful works.

Coupit is both a cryptocurrency (Coupit Coin) platform and an open market where businesses and individuals can sell their products and services. The difference is that Coupit is an e-commerce platform powered by blockchain technology, and Coupit is preparing to maximize the use of blockchain technology to improve the impact of its marketing content.

Based on the support of blockchain technology, the company’s marketers can intervene in consumer loyalty programs and group buying links.alliance planning process. Consumers can exchange their own rewards and offers with each other, and marketers can easily differentiate between dormant and loyal customers. This visible, transparent, and easy-to-operate means helps marketers create personalized marketing prices and promotions for customers, thereby expanding their marketing effectiveness.

Even if aggregator analysis or intermediary analysis is necessary, micropayments will allow businesses to bypass ad blocking tools, and individuals will have control over the amount of personal information they share and will directly receive ad views. With the rewards coming, many privacy issues will also be completely solved due to legal protection.

Take the Brave browser as an example. This new web browser developed by Brendan Eich, co-founder of the Mozailla project and creator of the JavaScript language, in addition to providing a new level of privacy and security protection, Brave enables a blockchain system designed to transform the relationship between users, advertisers and content creators. Its “Basic Attention Tokens” (BATs) are tokens for a blockchain-based advertising platform. The project aims to eliminate third-party advertising transactions, protect user privacy, reduce advertising fraud, and share content with users. Revenue to reward users' attention to improve online advertising. _ Translator's Note) will allow publishers and advertisers to monetize value-added services to gain part of the growth associated with the advertising business, 73% of which is driven by Facebook and Google dominates.

As blockchain becomes mainstream, all intermediaries will need to adapt their business models. The decision-making chain changes structurally:

Individual consumers will have greater control over how they share their private information;

Consumers will decide how to spend time with advertisers Interactive;

Spam and phishing scams are blocked, and from a cost perspective, the more spam they send, the less sustainable their business will be.

From an enterprise perspective, this may mean a higher level of control over the traffic quality of all marketing promotions, as well as a better understanding of consumer behavior based on data management.

On the other hand, ads cannot be served without a transactional fee being paid to each affected individual. Consumers will also be motivated to post real and accurate social information online, such as describing content of interest, etc., and they will also pay for it. Instead of paying marketing fees to social media middlemen, marketers will pay directly to the end consumer. When the target consumers are high-value customers, the incentive mechanism will also increase, and the marketing will directly hit the bull's-eye.

Blockchain technology is reshaping social trust and useThere is huge potential for stronger social trust, increased visibility, connecting multiple sources, and rewarding individuals for their contribution to transactions. Marketing activities and the advertising industry will be fundamentally affected by these changes. Not only for the company's top marketing leaders (CMO, chief marketing officer), but also for decision-makers such as corporate strategic planning, finance, and technology decisions, pushing them to design and implement blockchain as a priority business matter. From an operational perspective, companies may establish new high-level trust models with consumers and ultimately connect consumers with products through credible marketing campaigns.

Marketing managers and technology managers are likely to use blockchain technology to reshape corporate customer relationships. Early introduction of this far-reaching technology will help companies seize market opportunities and benefit from this technology. Benefit in advance from technologies that will be widely used in the future.

About the original author:

Campbell R. Harvey is currently Professor of Finance and J. Paul Sticht Professor of International Business at the Fuqua School of Business, Duke University. He served as the 2016 U.S. President of the American Finance Association. Professor Harvey is an investment strategy advisor to Man Group, PLC, and a partner and senior advisor to Research Affiliates, LLC. For the past 5 years, he has taught blockchain courses at Duke University: Innovation and Crypto ventures.

Christine Moorman is T. Austin Finch, senior professor of business administration at Duke University’s Fuqua School of Business and author of the Journal of Marketing 》 (Journal of Marketing) Editor-in-Chief.

Marc Toledo, a senior associate focusing on blockchain and digital transformation at PwC, graduated from Duke University with an MBA and worked at the World Bank and Apple During this period, he led large-scale projects related to cybersecurity, machine learning, and artificial intelligence.

IV Why are there so many "scams" in the currency circle that relies on blockchain technology?

Behind any investment with an unusually high return rate, There may be hidden scams like "you want his interest, but he wants your principal".

On July 4, 2018, a recording of Li Xiaolai, known as "China's richest man in Bitcoin", was exposed, causing an earthquake in the currency circle. In the nearly one-hour recording, Li Xiaolai made sharp comments on many big names in the currency circle, and also expressed his opinions onHe Ge, a retail householder, carried out "hand-by-hand" teaching.

Although my country has rectified and banned ICOs according to law in September last year, it is not uncommon for project parties to avoid legal supervision through foreign registration and underground ICO models. This requires regulatory authorities to increase their efforts in governance, establish sound industry standards, and promote the good development of the blockchain industry.

For investors, on the one hand, they must keep their eyes open and not blindly follow the temptation of so-called "Internet celebrities". If you really believe Li Xiaolai’s remarks denying value investing and advocating speculation, then you are playing into his trap and will eventually become a leek that can be harvested by others. On the other hand, you need to invest rationally. Behind any investment with an abnormally high return rate, there may be a scam like "you want his interest, but he wants your principal".

Content source ifeng.com

VI India uses blockchain to build smart cities

Recently, India has launched a smart city project as Prime Minister Modi’s primary plan One of them will bring huge development potential to its technology market, and blockchain is one of them. Although its large-scale projects have not been achieved since its release on June 25, 2015, and only 1.8% of the funds have been used so far, its city-building ideas of blockchain as the underlying technology are still full of potential. EtherFlyer will take you to discover The veil of blockchain smart cities.

In order to create more livable cities, the smart city plan will be carried out in 100 cities. The aim is to implement innovative digital technologies in these cities and integrate them with the vision of "Digital India" to achieve digital empowerment of citizens. The project will integrate “digital” into all aspects of urban life: from infrastructure, healthcare, education, cleaning, sanitation, waste management and other services.

On May 17, India’s Ministry of Housing and Urban Poverty Alleviation released an update on the smart city plan, saying that so far more than a thousand projects have been completed or are being implemented and tendered. EtherFlyer learned that the underlying technology of these projects is blockchain, whose role is to ensure the operation of smart cities. The emergence of blockchain will change the foundation of cities and even the "brain" of smart cities. This mechanism will integrate key factors such as adaptability, accountability, transparency, accuracy and operational efficiency into the entire city.

A brief introduction to EtherFlyer first. Blockchain is a distributed ledger technology that can store information in multiple systems, enable peer-to-peer (P2P) exchange, and use a verification process to create a trusted, secure Distributed storage is democratic and based on consensus. Safe and trustworthy here means: the blockchain network does not require any intermediate entity for any type of verification.

Most importantly, blockchain (public) uses Proof of Work (PoW, Proof of Work) or Proof of Stake (PoS, Proof of Stake) to reach consensus, once the information is recorded in the block and put on the chain ( Blockchain), the data cannot be deleted and manipulated. This brings transparency to the data, eliminating any form of tampering and manipulation.

From voting, security, land registration, logistics, healthcare, power distribution, banking, certificates, birth, death, education, housing and almost any field that requires registration governance, blockchain completely solves it Trust issues. Although the Indian government has yet to exploit the full potential of blockchain in smart cities, it has established a series of blockchain-based Proofs of Concept (PoC) in the above areas. Especially on the eve of the emergence of new technologies, EtherFlyer believes that this proof of concept is very important. For the large-scale application of blockchain technology, this plan in India is very instructive and worthy of attention. Therefore, EtherFlyer has outlined the framework of this project, hoping that everyone can have a more concrete understanding of blockchain "smart cities" and bring more inspiration.

A study by Australia’s Griffith University, “Using Blockchain Technology to Securing Smart Cities,” demonstrates a security framework and proposes how to integrate blockchain with smart devices to provide smart cities with Provide a secure communication platform. The main advantage of using a blockchain security framework is that this mechanism can protect against many threats. Additionally, it offers many unique features such as improved reliability, better fault tolerance, faster and more efficient operations, and scalability.

EtherFlyer believes that devices combined with blockchain technology will be integrated into a common platform in smart cities, and all devices can run securely in a distributed environment. "A system-level model should be designed in the future to investigate the interoperability and scalability of different platforms used in smart cities," the paper also states.

Under the current system in India, half of the data is hard drive copy, and half is system integration across departments and organizations. Data can be easily modified, controlled or deleted at any intermediate link, and users must rely on On "trust" in data operators, control systems and processors. For example, there have been numerous complaints about massive identity data leaks, but not once has the Unique Identification Authority of India (UIDAI) acknowledged the issue. The issue now is not just about data security, but about “trust” of the people in the organization.

To solve this problem, India took inspiration from Estonian management. Estonia has completed the construction of electronic data on residents, while India’s smart city citizen identity data will use a public blockchain model, which will eliminate the “trust” issue in organizations once and for all. In Estonia, even after acquiring data nodes, citizens can learn who checkedAfter reading their personal information, view the list of organizations accessing the data, the data at the time of access and the purpose of the data.

Blockchain can enable similar systems to ensure transparency and security in India’s voting system. Complaints about manipulation of electronic voting machines (EVMs), records and data have increased with every election. Blockchain will be a reliable way to eliminate the "trust crisis" of machines. Blockchain cannot be manipulated at will like machines. The Indian smart city project will be applied to the world's largest voting system. This will be an example of large-scale application of blockchain, which can not only reduce the cost of elections, but also greatly improve the transparency and efficiency of the system.

In addition to banking, government and private medical institutions will promote electronic health records (EHR). Blockchain can change the current way of recording medical data such as drugs, blood, organs, medical licenses and physician records. . EtherFlyer learned that about 70% of health plan and health system IT directors believe that blockchain will be of great help to the operability of medical insurance.

Similar to other records, educational certificates or records, birth/death certificates, land records, energy supplies, and communications, all other data can be put on the blockchain. EtherFlyer would like to explain here that the chain is not to run these huge data on the blockchain, but to use the blockchain as the underlying logic to ensure that the data cannot be tampered with and the records are transparent.

Blockchain can also be used for warehousing, refrigeration, transportation and other related agricultural data to increase transparency and reduce complexity and cost. Once data related to any subject is added to the public blockchain, it can replace existing "trustless" systems and the data can be obtained by anyone at any time, depending on the permissions granted. For vertical applications in agriculture, EtherFlyer has a detailed introduction in "Application of Blockchain in Agricultural Supply Chain".

NITI Aayog has been working on the concept of IndiaChain (a local blockchain project), which is described as a "shared, India-specific blockchain infrastructure", but since last year No further update was provided and the smart city mission was not implemented as planned. Lack of execution (India is known for its administrative inefficiency) and obstruction by interest groups have both led to the slow advancement of blockchain smart cities. However, EtherFlyer believes that the framework of this project is still very far-sighted, showing the huge potential of blockchain applications and making smart cities truly "smart". What EtherFlyer understands as "smart" is not technological advancement or material abundance, but fairness, openness, transparency, and non-tamperability in the underlying logic, which is consistent with EtherFlyer's decentralized trading philosophy. Individuals form real social groups rather than power centers through blockchain. This is the "smart city" of the future.

Ⅶ Why Bitcoin and Blockchain Are Under Audit by the ‘Big Four’;'s favor

Arguably the world's largest services companies are all pushing to bring blockchain solutions to their customers, offering a cheaper, more efficient and faster alternative to existing infrastructure . The big four in auditing are favoring Bitcoin and blockchain solutions.
Recently, audit giant KPMG and Microsoft have reached a new strategic partnership. This cooperation between the two companies will be dedicated to the digitalization of large and medium-sized IoT companies in India.
Deloitte is investing heavily in Bitcoin and blockchain technology. Deloitte’s in-house team Rubix is ​​focusing on developing blockchain applications, and Deloitte Canada recently installed a Bitcoin ATM in its Toronto office.
PricewaterhouseCoopers (PwC) is also involved in blockchain development, including their partnership with Bitcoin blockchain startup Blockstream. The services giant also has a partnership with New York-based blockchain startup Digital Assets. In March 2016, PricewaterhouseCoopers released a report, believing that blockchain is a "unparalleled" opportunity to achieve a technological leap in the financial services industry.
In addition, EY Switzerland has announced that from 2017, they will accept Bitcoin as a payment method for services. (Sina)
Blockchain is the basic protocol of Bitcoin, and blockchain is the hottest word in 2016. Giant companies such as Microsoft, Wanda, Tencent, and Ant Financial are already paying attention to blockchain. Domestic European crowdfunding is at the forefront of utilizing blockchain technology.

ⅧWhich certification and authorization agencies does the World Federation of Finance have in China?

According to data from the National Association of Financial Market Institutional Investors, non-financial corporate debt financing instruments credit rating agency business market evaluation rankings , let’s introduce to you the ranking of China’s five major credit rating agencies.
1. China Chengxin: China Chengxin International Credit Rating Co., Ltd., a Sino-foreign joint venture, registered with RMB 50 million, has the qualifications of the National Development and Reform Commission and the China Securities Regulatory Commission and the People's Bank of China. As a pioneer in China's local rating industry, it has always led our country. With the development of the credit rating industry, dozens of credit rating businesses have been innovatively developed, including convertible bond ratings, insurance company ratings, corporate governance ratings, etc.
2. Guohengxin: Guohengxin International Credit Rating Center Co., Ltd., as the first local pioneer in global rating business in China, under the guidance of the Ministry of Commerce, the Ministry of Finance, and the National Development and Reform Commission, in order to promote the "One Belt and One Belt" An international credit rating agency established in line with the "One Road" national strategy, it was established with a joint investment of 50 million from China Humen Film Group, Guandong Petroleum Trading Center, China Chamber of International Commerce and other institutions, and also hired PricewaterhouseCoopers, Goldman Sachs, KPMG, Standard & Poor's, etc. Practitioners, Guohengxin has the qualifications of the National Development and Reform Commission and the People's Bank of China. Guohengxin will lead the internationalization and global development of China's credit rating industry. The rating business includes government credit ratings, Belt and Road ratings, and worldThe world's first blockchain rating licensed institution, insurance company, corporate governance rating, etc.
3. Lianhe: Lianhe Credit Rating Co., Ltd., a Sino-foreign joint venture, is headquartered in Beijing with a registered capital of 30 million yuan. Its shareholders are Lianhe Credit Management Co., Ltd. and Fitch Credit Rating Co., Ltd., the former is A state-controlled national professional information service organization, the latter is a very well-known international credit rating agency in the world.
4. Dagong: Dagong International Credit Rating Co., Ltd. The last of China's "big five" credit rating agencies is Dagong. It was established in 1994 with the approval of the People's Bank of China and the State Economic and Trade Commission of China. In July 2014, its subsidiaries were also approved by the Hong Kong Securities Regulatory Commission to operate Category 10 credit rating businesses. business license.
5. Oriental Jincheng: Shanghai Oriental Jincheng Credit Rating Investment Service Co., Ltd. is an intermediary agency specializing in credit services such as bond rating, corporate credit assessment, corporate credit reporting, property credit reporting, and corporate credit management consulting. The company has also obtained credit rating qualifications for the securities market and the inter-bank bond market recognized by the China Securities Regulatory Commission, the People's Bank of China and the China Development and Reform Commission. (China National Association of Financial Market Institutional Investors)