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『一』 It is said that Qulian Technology has cooperated with People’s Daily Online

Yes, that’s right, People’s Daily Online’s “People’s Chain” is based on Qulian Technology’s blockchain technology Built, Qulian Technology also co-authored the "People's Chain Technology White Paper" with People Online!

『二』How does blockchain protect media content

Due to the large amount of media content produced every day, traditional copyright protection is no longer able to meet the needs of media intellectual property protection due to high costs and cumbersome processes. In order to better protect media content, some media have begun to explore the introduction of emerging technologies to protect intellectual property rights.
Since blockchain was incorporated into new infrastructure, it has become widely known to the public and is used by the media to encrypt content and record evidence, providing professional and reliable ownership certificates and infringement evidence for media rights protection. .
Currently, some media are beginning to try to establish their own blockchain intellectual property protection platforms. For example, People's Daily Online has created the "People's Copyright" platform, and Cover Media has created the "Cover Blockchain Digital Content Copyright Certification System".
However, due to the pressure of funds and technology, there are still only a few domestic media that have built their own blockchain intellectual property protection platforms. Most media choose to directly cooperate with third-party blockchain institutions to effectively protect their rights through prior prevention and ex-post rights protection. Improve the efficiency of intellectual property protection.

『三』People’s Daily Online invited the general manager of Beijing Yumede to be a guest to discuss blockchain applications and cooperation

On July 15, 2022, Beijing Yumede Intellectual Property Services Co., Ltd. Xu Tingxu, general manager of the company (hereinafter referred to as "Beijing Entertainment Virtue") and his party were invited by People's Daily to visit the People's Daily New Media Building. People's Kaihui Fiber Network Lingjing·People's Art Museum CEO Yang Cheng also attended the exchange event to discuss relevant cooperation Had an in-depth discussion with Xu Tingxu. Xu Tingxu also introduced the development plan of Yumeide and the development status of the "Legend" game.
(Xu Tingxu, general manager of Beijing Yumede, was invited to be a guest at People's Daily Online)
Xu Tingxu introduced the development history of Yumede. Yumede was established in 2000 and completed the development of the famous online game "Legend" in the same year. Since the introduction of Chinese Shiqiang in 2001, its popularity has not diminished. It has developed from a game to an IP, and Yumede has also developed into a multinational company, with its business covering game development, distribution, investment, blockchain, etc. .
Yumeide has also continued to develop some follow-up products of Legend. In 2020, "Legend 4" was launched in South Korea, triggering a craze; after the international version of "Legend 4" was launched last year, the highest number of people online at the same time worldwide exceeded 1.5 million, which is When "Legend of Blood" was at its peak in China, there were almost three times the number of people online at the same time. Xu Tingxu said that the main reason why the international version of "Legend 4" is so successful is that it is combined with blockchain technology. The international version of "Legend 4" has launched character NFT, and also converted some major in-game assets to NFT. Yumeide provides a special platform to upload NFT digital cards.Convenient for players to hold.
The success of the international version of "Legend 4" has also allowed Yumede to accelerate the pace of improving its metaverse plan. Yumede has launched a new blockchain game platform Wemixplay, and hopes that it can become a global game company. The backbone of the service-based ecosystem for blockchain games. Yumeide recently added 9 games to the Wemixplay blockchain game platform, which allows developers to launch blockchain games without knowing much about Web3 and brings game developers and players closer through decentralization connected together. Yumeide hopes to have 100 games launched on Wemixplay by the end of 2022. In addition to focusing on the development and application of blockchain technology, Yumeide has also made 22 investments in blockchain projects around the world this year.
When talking about the field of blockchain, Yang Cheng not only introduced Lingjing·People's Art Museum, but also put forward suggestions for cooperation with Yumeide. Lingjing·People's Art Museum was officially launched by People's Daily Online in January this year, aiming to provide a digital platform for artists and outstanding works of art, and provide services for digital copyright protection of artworks, digital publishing, digital transformation, digital certification (blockchain), etc. , using digital technology to serve popular art. The digital collection issuance of Lingjing·People's Art Museum will focus on the fields of art, performance, film and television, and public welfare. It will also try to distribute digital collections related to Chinese culture overseas to open up a new path for Chinese culture to go global and explore Chinese culture. New forms of overseas communication have allowed China’s excellent traditional culture to become an important source of literary and artistic innovation with the help of new technological means.
(Lingjing·People's Art Museum is online)
"Legendary" is a familiar IP, whether it is story or character art, etc., there are many areas worthy of development, and "Legendary" IP is also closely related to Lingjing·People's Art The theme of the museum is highly consistent. In the future, Yumeide can authorize Lingjing·People's Art Museum, and then Lingjing·People's Art Museum will digitize the relevant results of the "Legendary" IP, and then develop related derivatives to enrich the platform's work library, and the development of such products At the same time, it can attract more people to pay attention to the story and scenes of the game, and even become new game players, forming a complete chain of mutual promotion. The two parties have also developed more ideas about possible in-depth cooperation, which is also worth looking forward to.
After years of development, China’s domestic game market has risen rapidly, and competition has become increasingly fierce. For Chinese game companies, it is urgent to go global. Over the years, Yumede has also been hoping to use its rich publishing experience to help China's small and medium-sized game companies go global and support more game works to go global. As the company with the most successful blockchain games currently, more than 30 games have been launched on Wemixplay, the Yumeide blockchain game platform. Xu Tingxu hopes that in the future, games developed by Chinese companies will be launched through the Wemixplay platform, making it easier to Enter the global market and embark on a new development path.
Xu Tingxu said that for Yumeide, China's game market is the most important market, and Yumede has also planned a number of measures to support Chinese game manufacturers, hoping to bring vitality to the majority of small and medium-sized enterprises and create new ideas for the game industry in terms of maximizing IP value and game operations. In addition, Yumede also actively participates in projects that are beneficial to China's social and cultural development and grows together with Chinese companies. Yumede's goal is to become a cooperative body that can coexist and prosper with most Chinese game companies.
(Xu Tingxu, general manager of Beijing Yumeide, visited the development history of People's Daily)
The "Legend" game has achieved great success in China, with many users and a huge volume. The huge profits brought by the Legend game market have also led to piracy There are endless infringement phenomena. As a game development company, Yumede has always attached great importance to the protection of intellectual property rights. Yumede has adopted a multi-pronged approach through prosecution, complaints and reports, and jointly with local governments, and has achieved good results in safeguarding rights. So far, Yumede has won more than 20 cases, and more than 3,000 legendary infringing games have been removed from the shelves.
Xu Tingxu introduced that after obtaining the authorization to maintain the intellectual property rights of the "Legend of Legend" work within mainland China, Beijing Yumeide actively carried out rights protection activities and cooperated with the public security organs and relevant departments to fight against infringements involving the "Legend" game. The behavior was severely punished. From now on, all business related to the "Legend" IP, including rights confirmation and authorization, will be completed by Beijing Yumeide.
The success and value of "Legendary" IP are a reflection of Yumede's R&D strength. Yumede's exploration and practice in the field of blockchain also present more possibilities for the development of games and other industries. I believe People.com We can establish in-depth cooperation with Yumede based on the "Legendary" IP, develop more forms of excellent works, and explore and create new development directions in the cultural field.

『四』What are the applications of blockchain in real life

(1) Qulian

Qulian blockchain underlying platform It is a domestic independently controllable blockchain underlying platform developed by Qulian Technology. It has the characteristics of high performance, high availability, scalability, easy operation and maintenance, strong privacy protection, hybrid storage, etc., and cooperates with the data sharing and secure computing platform BitXMesh and District Blockchain open service platform FiLoop, supply chain finance platform FiloLink, certificate deposit service platform FiloInk, and smart contract security research and development platform MeshSec can better support industry applications such as enterprises, governments, and industry alliances. Promote the efficient circulation of value among multiple institutions.

(2) JD Chain

JDChain is an enterprise-level blockchain underlying framework independently developed by JD.com. Its birth marks the full launch of JD.com’s blockchain-based BaaS The construction of the "intelligent ecology" of the platform and the underlying chain of "JDChain". JD Zhizhen Chain Service Platform relies on the "one-click deployment" capability achieved through multiple optimizations to achieve leading second-level blockchain node deployment. In addition, it is open and compatible with a variety of underlying and enterprise-level dynamic groups.The core advantages of mature applications such as the Internet. The timely launch of JD Zhizhen Chain will effectively promote the large-scale implementation of enterprise-level blockchain applications in various industries and promote the construction of China and the global trust economy.

(3) Thunder Chain

ThunderChain is a blockchain application project independently developed by Xunlei’s Netcenter Technology. It has high concurrency of one million tps and second-level confirmation capabilities. . Based on the research and development of high-performance blockchain products, Xunlei has built the Xunlei Chain open platform to help enterprises or individual developers deploy smart contracts and easily implement products and services on the chain, making blockchain application development more convenient.

(4) Jingtong Chain

Jingtong Blockchain is the core underlying technology of the blockchain with independent intellectual property rights of Jingtong Technology. It is built based on blockchain technology. An effective decentralized Internet trading network that shares the ecology, adopts a hierarchical design (5 layers) of the underlying platform, and a multi-language smart contract system, and has implemented cross-chain functions. It has multi-level, all-round, one-stop service capabilities such as private chain, cloud chain, and alliance chain, and the layout of the industry and regional ecology has initially taken shape.

In addition to the above-mentioned blockchain products, there are also community-led LTC, Cosmos, IOTA, Nervos, NULS, MOAC, etc., and enterprise-led Ripple, Stellar, WeChat BCOS, XuperChain, Huawei, and Ping An , Wanxiang, Ant Financial, ZhongAn, Bubi, Matrix Yuan, Miyuan, Zhongxianbit, Complex Beauty, Shanghai Lianjing and many other blockchain products.

(4) People’s Daily Online’s Hundreds of Blockchains Extended Reading:

Blockchain is far more than just a technology, it involves It is the spirit of "multi-party collaboration". In modern society, many things must rely on everyone's cooperation to achieve the effect of 1+1>2, but in cooperation, we need to try our best to avoid problems such as "information asymmetry."

Therefore, alliance members jointly keep accounts, share data, and make everything public to eliminate "information asymmetry" to protect everyone's interests and allow the business environment to develop healthily. If you do things honestly, you will get the benefits you deserve. If you cheat, it will be known to everyone and criticized by thousands of people. Technology is the foundation that helps realize this model. This is the more important "blockchain thinking".

『五』 I would like to ask: Is the blockchain project OLO worth investing in?

It is worth it.

The blockchain system is jointly maintained by everyone and does not require special consumption of manpower and material resources. The decentralized structure greatly reduces costs. At the same time, the disclosure of data makes it almost impossible to make false accounts. Blockchain is backed by mathematical algorithms, and its rules are based on an open and transparent mathematical algorithm, which can allow people with different political and cultural backgrounds to gain consensus and achieve cross-regional mutual trust.

In addition to building a currency system, blockchain also has many application opportunities in the pan-financial field. Based on the programmable characteristics of blockchain, people are trying to integrate smartContracts are added to the blockchain system to form programmable finance, of which smart contracts are the representative.

(5) People’s Daily Online Blockchain Hundreds of Extended Readings:

Notes:

The user’s validity on the platform Behaviors, such as consumption behaviors, are recorded on the blockchain. At the same time as the rights are confirmed, the corresponding data rights token OLO is allocated to the user. OLO can be used to exchange for goods and services in the entire ecosystem, and can also be exchanged with other mainstream digital currencies for cash. Such an incentive method encourages users to contribute more valuable data.

Small and medium-sized enterprises join the ecosystem through API interfaces and use OLO to purchase large users, big data, and large traffic, thereby achieving precision marketing and expanding enterprise scale. Throughout the entire process, user data is desensitized, so there is no need to worry about privacy leaks. Ultimately, a big data trading platform is built for users and enterprises to share interests and appreciate value, bridging the business model gap between users and enterprise development.

As a pass (same as token) backed by data assets, OLO represents the value of big data that continues to accumulate. The more data accumulates, the more valuable it becomes, so OLO itself has value.

『Lu』 What is Lianxin

Quark Lianxin app is a blockchain social software launched by Cangzhou Network Technology, the parent company of Quark Blockchain.

The foundation of Lianxin’s APP is blockchain: a term in the field of information technology. In essence, it is a shared database, and the data or information stored in it has the characteristics of "unforgeable", "full traces left", "traceable", "open and transparent" and "collectively maintained". Based on these characteristics, blockchain technology has laid a solid foundation of "trust", created a reliable "cooperation" mechanism, and has broad application prospects.

(6) People’s Daily Online’s Hundreds of Blockchain Experts Extended Reading:

The Development of my country’s Blockchain:

Seizing Innovation The commanding heights require building a complete industrial ecological chain. Currently, in my country, blockchain technology has been widely used in supply chain finance, credit reporting, product traceability, copyright transactions, digital identity, electronic evidence and other fields.

As the number of participating entities continues to grow, it can be said that our country already has a good foundation for the development of the blockchain industry. However, there are also many bottlenecks, such as difficulties in implementing large-scale applications, uneven development and a series of other issues.

Vertically, the development of blockchain technology is inseparable from the protection of the rights and interests of market entities in all aspects and the improvement of soft environments such as financing environment and government services. Therefore, it is necessary to gather high-quality innovation and entrepreneurship resources in the industry to create technology A path to integrate innovation and scenarios to accelerate the transformation of scientific and technological achievements driven by applications.

Horizontally speaking, the blockchain itself is the product of integrated innovation of multiple technologies. Its development must deepen the deep integration with artificial intelligence, big data, cloud computing and other technologies, and innovate the technology infrastructure integration architecture. And then extend the blockchain technology radius and industry radius, enriching the possibilities of blockchain. At the same time, we must pay attention to protecting and creating a blockchain innovation environment, and resolutely crack down on illegal and deceptive behaviors in the name of "blockchain", such as pyramid schemes and speculation of various "air coins".

『撒』 A hundred schools of thought contend | Cai Dong: The "Truman Show" hidden under blockchain technology

About Discussions on the application of blockchain have now frequently appeared in the public eye. However, when the technology itself is mature enough, what will happen if one day blockchain is truly used in all aspects of life? Imagine that one day, human beings’ entire lives from birth will be recorded on the chain. Will life on the chain be a beautiful credit society like the "Peachland World", or will it be like the movie "The Truman Show" that records life without distinction between right and wrong, making people want to escape?

In this issue of People's Digital FINTECH Hundreds of Controversies column, Mr. Cai Dong, Chief Information Officer of McDonald's (China) Co., Ltd., was invited to talk about whether we will inevitably become a movie from the maturity and application level of blockchain technology. Like Truman in the movie, he lives in the anxiety of being "surveilled" by the whole world all the time.

The 1998 movie "The Truman Show" tells the story of an ordinary little man who, without knowing it, The story of a man who was made into a famous TV star, but was completely deprived of his freedom, privacy and even dignity while the whole world watched him every moment, and became a victim of the mass entertainment industry. In the era of digital economy, Truman’s world is hidden in the technical characteristics of blockchain: decentralization (many viewers), openness and transparency (truth is revealed), and non-tampering (cannot be hidden), which sometimes reveals disturbing features. appearance. In the process of application, will such technology have a huge and irreversible impact on social concepts and personal life? Are we inevitably going to be Truman?

Blockchain technology is considered to be the next generation of disruptive core technology after steam engines, electricity, and the Internet. Since blockchain technology has the characteristics of decentralization, openness and transparency, and full traceability, it can be used to build an encrypted database that is shared by multiple parties, active in multiple places, cannot be tampered with, and has strict timing. Many people in the industry are optimistic about its development and believe that it will It is an upgrade and supplement to existing Internet technology and is expected to become the cornerstone of the digital economy era. However, from the perspective of practical progress, the difficulty of blockchain technology in the implementation process and its impact on current concepts, regulations and social systems have gradually revealed the hidden problems behind it.

I have returned to China since the end of 2015 and have carried out a very grand practice of digital transformation of physical businesses in Wanda Group, and I have a lot of emotions. First of all, we believe that blockchain technology itself is not yet mature, so we have participated in various standardization organizations and important international open source projects to carry outA lot of basic ecological cultivation and open source research and development work have been carried out. For example, in 2016 and 2018, under the leadership of the Ministry of Industry and Information Technology, we compiled a blockchain white paper on the development of the blockchain technology industry with other leading enterprises, which can provide a relatively complete guide for enterprises on how to adopt blockchain technology according to local conditions, and help government agencies to judge and formulate regional Blockchain empowerment preferential policies.

From a technical level, although blockchain has the technical ability to record data and cannot be tampered with, copied or deleted, when applied to real life scenarios, A key problem must be solved: How to turn "atoms" in real-life scenarios into "bits" and then put them on the chain? If the authenticity of the data itself is doubtful, or even maliciously falsified by data observers, not only is it meaningless to put it on the blockchain, but its non-deletable nature will also produce meaningless occupation and even negative effects. For now, there is no universal standard for mapping the physical world and the digital world. Although physical businesses have long begun to use IoT technology to digitize the physical world and have achieved many benefits of digital transformation, there is also a lot of IoT data. example on the chain, but this is not enough. Blockchain technology, whether it is the premise of uploading the data itself or the hash value, is the core technical bottleneck of data completeness and system massive processing performance, which has led to no large-scale application so far.

From a social perspective, the decentralization, self-management, and collective maintenance characteristics of blockchain technology are bound to subvert people’s production and lifestyle and dilute the concepts of state and supervision. , impacting current legal arrangements. For these, the entire world completely lacks theoretical preparation and institutional discussion. Even for Bitcoin, the most mature blockchain application, different countries have different attitudes, which inevitably hinders the application and development of blockchain technology. For another example, the openness and transparency brought by blockchain technology can prevent some middlemen from making profit in the entertainment market and bring benefits to consumers of cultural products. It can also make copyright information open and transparent and stimulate active creation in the entire entertainment industry. , produce high-quality content, but it is difficult for users to change their habit of listening to music on centralized platforms in a short period of time. Vested interests in these fields will also be "taken away from the cake". For example, the traditional ticketing market will be challenged. , and may also lead to strong backlash from large companies.

In addition, the threats to personal privacy data that may be brought about by blockchain technology during its application are also worrying. As the digital economy develops in full swing and data is increasingly recognized as a factor of economic production, user data ownership has been repeatedly violated and privacy leaked. Giant Internet companies have gradually become data oligarchs, leading to global conflicts over data ownership and privacy protection. Intensifying. The reasonable use of user access, consumption and other behavioral data and user privacy data is an important challenge for modern civilization. It is not only a technical challenge, but also an ethical and compliance challenge.For example, if blockchain technology is applied to the field of biological big data and users' genetic sequencing data are uploaded to the chain, how can the sequencing data of many users be reasonably and legally used in the field of scientific research to reveal the mechanisms of diseases? To benefit future generations of mankind, how to prevent users’ genetic disease and cancer risk information from being leaked by others, which would have a fatal impact on the user’s personal emotional life and social evaluation? The implementation of blockchain technology in the future will inevitably involve choices about the fields it enters, as well as weighing moral and ethical issues.

We can foresee that in the future, more and more things and behaviors will be digitized through data on-chain, and then Be capitalized, but the original ownership of the data is always with the data owner, who is the owner of the data. While enjoying the online value-added circulation of the digital economy, it will also bring people more diverse economic activities in the real economy. But think about this kind of life, do you want to escape?

The theme of the next issue is "The World War of Digital Currency"

Viewpoint 1: Will digital currency rebuild the future monetary system?

Opinion 2: "Suppress the bandits" before the war, the encirclement and suppression of the currency circle is imminent

Who will be invited to debate in the next issue? Stay tuned! Readers are welcome to actively contribute articles to participate in the discussion. Please leave a message in the backstage of the official account or submit articles to [email protected]. Selected content will be announced in the next issue.