中国区块链中心主任,中国区块链委员会主任

㈠ The 2020 Future Business Ecological Link Conference and the 5th Golden Gyro Award Ceremony opened grandly!

On December 11, 2020, it was announced by Ranhuai China Communications Industry Association Virtual Reality Professional Committee, Guangdong Game Industry Association, Shenzhen Science and Technology Association, and Shenzhen Information Service Industry Blockchain Association. , guided by the Shenzhen Internet Culture Market Association, hosted by Gyro Technology, co-organized by Shenzhen Science and Technology Development Exchange Center, Hengyue Maker Cube, and co-sponsored by industry leading media Game Gyro, VR Gyro, Gyro Esports, Gyro Finance, and Gyro Media 2020 Future Business Ecological Link Conference and Mr.
, Ms. Li Yuan, deputy director of the Intellectual Property Protection Department of Shenzhen Intellectual Property Office, and Mr. Liu Hongbang, co-chairman of Shenzhen Internet Culture Market Association, delivered speeches at the conference, and together with other industry figures, etc. 12 guests took the stage to support the launching ceremony of the "Shenzhen Digital Culture Industry Intellectual Property Protection Self-Discipline Initiative and Precision Empowerment Plan"!
Mr. Li Ming, Director of the Blockchain Research Office of the Electronic Technology Standardization Research Institute of the Ministry of Industry and Information Technology
The first guest of the Global Blockchain Industry Future Development Summit - Director of the Blockchain Research Office of the Electronic Technology Standardization Research Institute of the Ministry of Industry and Information Technology The first climax came in Mr. Li Ming’s wonderful speech. Later, Mr. Yang Dahao, founding partner of Gyro Finance, released the "2020 China Blockchain Industry Development Report" on behalf of the industry's leading media Gyro Finance.
Gyro Finance released the "2020 China Blockchain Industry Development Report"
The 2020 Global 5GXR Industry Development Summit delved into industry content. Guests discussed the current status of the XR industry in 2020 and thought about VR in 2021 and the next five years. /How will AR develop?
2020 Global 5GXR Industry Development Summit Site
Mr. Bao Yongzhe, the first Senior Vice President of Global Products and Strategy of HTCVive, used an online video to share. He shared about the XR ecological interactive innovation and gave the guests a glimpse of the future XR industry. The pace of change in interactive forms. Subsequently, Wang Hao, general manager of China Telecom Tianyi Cloud VR, shared China Telecom's comprehensive implementation of VR solutions in various categories and segments from the four dimensions of network, cloud, edge and terminal.
Mr. Wang Hao, General Manager of China Telecom Tianyi Cloud VR
In 2020, the sudden epidemic caused major changes in the global industry. As a new section of FBEC, the Global Traffic and Digital Marketing Summit has witnessed the slowdown in overall economic growth, corporate From the perspective of marketing changes and other aspects. Invite experts and big names from companies such as Juju Engine, Zhixian Technology, Weiboyi, Titanium Technology, Yale Technology, Hot Cloud Data, Huaqiang Fantawild (Shenzhen) Animation Co., Ltd., Lanren Tingshu, Caihua Logic and other companies to come to the scene. .
Global Traffic and Changcong Digital Marketing Summit Site
Looking at the overall situation, how to optimize marketing methods in the big environment? Looking for effective stock in the shrinking incremental market and making a strong breakthrough? With these questions, the guests attending the meeting will discuss them here today.
Ms. Gao Lizhen, Partner of ZingFront
The annual event is exciting, and more surprises are worth looking forward to
"Writing the future with original intentions", the developer training camp, as one of the conference's sub-venues, brings together more than 100 outstanding game publishers, overseas manufacturers, and developers from all over the country to jointly They exchanged and shared information on entrepreneurship, game R&D and experience, and released the "List of 100+ Selected CPs in the Game Industry". During the roadshow, Chen Beihong, the founder of Shadow Games, Gu Mincong, the founder of Kuhai Games, Erliangjiu, the producer of Happyguys Studio, and Qiu Chenxi, the producer of Matrix Games, were invited to share their team's new products and related research and development experience with the participants. Wonderful views were frequently presented and the atmosphere was warm.
Developer training camp guest sharing
In the FBEC2020 interactive exhibition area, you can see Master Cicada, Network International, Akamai, Skyworth VR, Tianyi Cloud VR, DreamGlass, Chuangtong Lianda, Bixiao Project, 3Glasses, Hengsheng At the interactive booths of Dubbing, Noitom, GyroDuoduo, XR Evolution, and Ruiliang Technology, guests stopped in front of the exhibitors to watch videos or queued up to experience it.
Interactive Exhibition Area of ​​the Conference
70+ cooperative media focused on the FBEC2020 official news center. Official interviews in the four major fields of games, VR, blockchain, and digital marketing were launched simultaneously, from Bilibili Esports, Ping An Finance, and Baoneng More than 20 industry figures including Duan Yingka from the Group, NetEase Film Core, Huaqiang Fantawild, and Sanqi Interactive Entertainment were at the news center. Full of useful information, enjoy the feast of content!
Official News Center Interview
This afternoon, there are two sub-venues, the 3Glasses special session and the 2020XR Enterprise Monetization·Industry Application Forum, which are ready to go. The fifth Golden Gyro Award Ceremony is about to grandly open. The grand prize winners of more than 40 awards will be announced live, so stay tuned!

Is the risk of air currency out of control?

On September 4 last year, the central bank issued a document that clearly stopped token issuance and financing - that is, the ICO ban. This kind of financing entity's behavior of raising so-called "virtual currencies" such as Bitcoin and Ethereum from investors through the illegal sale and circulation of tokens is expressly prohibited in China.

Now more than half a year has passed. What is the market situation of these "virtual currencies" that advertise "blockchain technology"?

The reason why Yang Chao invested in virtual currencies was mainly due to the sharp fluctuations in prices. Like Bitcoin, which appeared in 2009, each Bitcoin cost less than a penny. In less than ten years, the price once exceeded 120,000 yuan. Under such a skyrocketing market, the mentality of getting rich overnight is attractive. A large number of investors entered the market.

Being born in 1995, 1,000 Bitcoins is Zheng Haosheng’s symbol in the “coin circle”. He turned a principal of 140,000 yuan into several hundred million within a year and currently has more than 50 different tokens in his hands. But professional investors like Zheng Haosheng are not always winners.

Virtual currency investor Zheng Haosheng said, I directly lost 200 Bitcoins in the past two days, worth 10 million, and the indirect loss was about 30 million. There are as many losses as there are people who make money, and even more people are losing money. If they enter the market blindly, 80% of them will lose money.

Data shows that there are currently about 1,600 active virtual currencies in the world. The daily cumulative transaction volume exceeds 10 billion US dollars. Among them, the daily transaction volume of Bitcoin alone is about 6 billion US dollars. Domestic investors are the largest buyers of global “virtual currencies”.

Mao Hongliang, director of the Blockchain Research Office of the National Internet Financial Security Technology Expert Committee, said that taking the largest international platform as an example. It has been monitored here that from 2018 to now, the exchange transaction volume of digital currency and RMB is approximately 1.3 billion yuan, accounting for approximately 13% of the total transaction volume of the entire platform.

Industry insiders say that in a bubble, the most dangerous thing is the "air currency" that has no support from real projects.

On January 15, 2018, Hero Chain, known as the world's first gambling game platform to support digital cryptocurrency, "broke" immediately after its launch, with the issue price falling from 0.6 yuan to 0.05 yuan

Meng Yan, vice president of IT community and service platform CSDN, said that this kind of currency can be called air currency with relative confidence. It is difficult to say the proportion, but under the bubble, this proportion is not small and may exceed 50%. , 60% or even 70%.

"Air Coin" is different from other financing projects. The financing subject of issuance financing does not need to be a real company. A temporarily formed "team" can become the financing subject. After the central bank banned token issuance and financing, original domestic token projects have chosen to migrate their servers, financing subject registration places, etc. overseas. Token financing projects with "teams" as the main financing body do not even need to move their registration places. Everything can continue to raise money as usual.

Mao Hongliang, director of the Blockchain Research Office of the National Internet Financial Security Technology Expert Committee, said that the main body of many ICOs is just a team, and many are not registered at the company level, so it is difficult to say that there is a company main body. Or a corporate entity.

㈢What is the truth about "Air Coin"

Air Coin is a so-called "digital currency" developed using blockchain technology without any credit endorsement or physical support. Its essence is not It is a true digital currency, which is characterized by high returns on the surface but extremely high risks in reality. The rise and fall of the currency is completely controlled by the issuer.
It mainly relies on packaging a good concept that blockchain is omnipotent to deceive laypeople into crowdfunding investments. The color of speculation is particularly obvious. However, benefiting from market dividends, these coins have appreciated more than 5 times. However, just a few months later, these frothy air coins were exposed as frauds and were exposed by media reports. These companies became the hardest hit areas for regulatory governance.
Characteristics of air currency:
1. Use the founder’s background and other existing honors to endorse the project.
2. Don’t focus on technology, focus on marketing, and put publicity first.
3. The white paper does not have any technical description. It consists entirely of project plans and has no substantive technical roadmap.
4. In the later period, most projects were listed on exchanges as their main purpose, and the currency price was the only criterion for measuring projects.
5. The skyrocketing price of currency is not due to the overcoming of a certain technical difficulty or the progress of the project, but due to certain marketing methods.
This answer is provided by Kangbo Finance. Kangbo Finance focuses on interpretation of hot financial events and popularization of financial knowledge. It adheres to professionalism and pursues fun. It produces financial content that people can understand and delivers financial value in vivid and diverse ways. . Hope this answer is helpful to you.

㈣ CCTV news investigation reveals the truth about "air currency"

On September 4 last year, the central bank issued a document clearly halting token issuance and financing. This kind of financing entity's behavior of raising so-called "virtual currencies" such as Bitcoin and Ethereum from investors through the illegal sale and circulation of tokens has since been banned in the country. Now half a year has passed, what is the market situation of virtual currency? CCTV Financial Channel's simulcast investigation team conducted an in-depth report on this.

The following is the full record of CCTV's "News Investigation", edited and compiled by ChainDD App:

The hot currency speculators still can't help it

In January this year, Yang Chao, a virtual currency investor, saw the price of Bitcoin rising and raised money to invest. However, he lost tens of millions in less than two months.

Virtual currency investor Yang Chao: The price I bought Bitcoin at that time was 100,000 yuan per gram. Then I bought about two to three million Bitcoins at this price. Then the price of Bitcoin began to decline and fall, and every time it fell by 10%, I would restock, replenish the spot, and buy the spot again.

In fact, this is not Yang Chao’s first time speculating in coins. Before the token issuance financing and trading platform was banned, his losses had exceeded 2 million. A reluctant Yang Chao believes that the ICO ban issued by the central bank has no impact on investors like him. However, the results of re-entry were even more disappointing.

Air coins appear frequently, and newly issued tokens increase more than 30 times

In the central bank’s document in September last year, token issuance financing was clearly defined as : "Essentially, it is an act of illegal public financing without approval, which is suspected of illegal selling of tokens, illegal issuance of securities, illegal fund-raising, financial fraud, pyramid schemes and other illegal and criminal activities." However, due to technical convenience, domestic The behavior of "virtual currency" investors buying and selling tokens still exists in large numbers, and is even getting more intense. Why is it so popular?

Mao Hongliang, Director of the Blockchain Research Office of the National Internet Financial Security Technical Expert Committee: After September, the number of online digital currencies has become much richer than before, such as Huobi and OK. There are more than 100 currencies, which makes this area even richer. September 2017There are basically three in the past, Bitcoin, Litecoin and Ethereum.

In the large number of new currencies, bubbles are increasing. Li Xiaolai, known as "China's No. 1 Bitcoiner", admitted that it is simply impossible to completely avoid the "bubble" in the token market. Investors' enthusiasm continues unabated, and the reason behind the endless supply of token issuance and financing is that tokens continue to break out in the market, or even disappear directly.

Virtual currency investor Li Xiaolai: There must be some coins that have been invested and then disappeared, disappeared, and were ruined. There must be some, and the proportion is quite large. I don’t tell you because I am embarrassed. Who has nothing to do to say that you think I am so stupid? Now it is obvious that there is a bubble, and there has always been a bubble, but no one knows where the bubble is or how big it is.

In the bubble, the most dangerous thing is the "air currency" that has no support from real projects at all.

On January 15, 2018, Hero Chain, known as the world's first gambling game platform to support digital cryptocurrency, "broke" immediately after it went online, falling from the issue price of 0.6 yuan to 0.05 yuan.

On March 14, the Public Security Bureau of a certain county in China opened a case for investigation on suspicion of fraud

In January 2018, the space chain, which focuses on "launching satellites" and building the concept of a space operating system, launched ICO

On January 10, the token SPC was issued to private equity investors, and nearly 1 billion yuan was raised privately in just one day

On March 28, the Space Chain project and related proxy investments were suspected of The fraud has been filed by the Development Zone Branch of the Yangzhou Municipal Public Security Bureau

On February 1, 2018, Art Chain was suspected of false propaganda and fell into a currency withdrawal crisis. Later, the project team conducted a 1:1 repurchase and the website is currently offline. , the founder disappeared.

There is another important reason for the frequent appearance of "air coins". Unlike other financing projects, the financing subject of token issuance financing does not need to be a real company, just a temporarily formed "team" can become the financing subject. After the central bank banned token issuance and financing, original domestic token projects have chosen to migrate their servers, financing subject registration places, etc. overseas. Token financing projects with "teams" as the main financing body do not even need to move their registration places. Everything can continue to raise money as usual.

Celebrity platforms ignore value and fall into capital money-making games

There is a logic behind the issuance of a large number of different types of tokens, that is, each token is based on a certain area Blockchain technology or applied “virtual currency”. In theory, being optimistic about this token means being optimistic about the blockchain technology behind it. However, amidst the rapid rise and fall of the market, even some air coins, that is, tokens that do not have any real projects behind them, are still accepted by the market. What has actually happened?

The reporter found that for ordinary investors, in the current virtual currency pricing, even tokens that are truly supported by physical projects are difficult to price based on the valuation of physical projects with reference to IPO projects. When information is completely opaqueIn this case, the price of a virtual currency completely depends on the packaging of the project and even who is behind the project. Li Xiaolai often appears in the promotion of some projects and becomes a platform person, including air projects.

Experts said that as long as capital is willing, even if there is no project behind the air currency, the price may rise significantly. Because countries lack effective supervision, capital can easily draw away the funds of small investors through ups and downs games. Such an operation is not difficult for a large number of newly issued tokens or small currencies with a small total financing amount in the current market. Non-disclosure, opacity, uncertainty of project value, and investors’ expectations of getting rich suddenly amplify the risks of the “virtual currency” market.

Liu Xiaolei, director of the Department of Finance at Peking University Guanghua School of Management and director of the Blockchain Laboratory: You have no value, but you can still speculate very high. Why? It’s just a fool. Although the value is zero, I It sells for ten yuan now, and there will be people willing to buy it for twenty yuan later. I'm looking for a bigger fool to sell it to him.

㈤ Deng Pengfei: Chain reform/digital reform companies need to prepare five centers

Deng Pengfei, chain reform/digital reform economist, Ren Lian Hainan Global President, brand chain merchant· Co-founder of the Century Network Incubator for Life on the Chain, now head of the "Equal Rights for Enterprise Securities and Shares" project group at Beijing Open University and Japan's former Softbank Financial Research Institute, and one of the earliest industry implementation experts in China to use blockchain technology to serve enterprises. , has deeply served the chain/digital reform of 70+ enterprises. In 2019, he was the first to propose the business model of "equal rights for securities and shares" for enterprises. In 2020, he co-founded a brand digital chain provider and has implemented the AB pass economic model for many enterprises. to M&A and listing, winning high praise from the company.

Where are the chain reform/digital reform companies?

Enterprises must first understand why they need chain reform/digital reform, in order to know which companies are suitable for chain reform and realize it through chain reform How can a company maximize its value, and whether it can help the two core needs of easy financing and increasing sales scale.

Enterprise chain reform/digital reform, the first thing to solve is the production relationship problem with users. Every consumer is the creator of corporate wealth and should also be the distributor of rights and interests. Participating users The more there are, the more dividends will be distributed and the higher the market value will be. Only by adopting the blockchain algorithm can we completely change the traditional business algorithm of having fewer people and paying more dividends.

Many people regard "chain reform" as a way of financing, which is wrong. Otherwise, it will become an illegal fund-raising "coin issuance" behavior cracked down by the state.

Without currency issuance, what role does enterprise chain reform play?

Many experts have put forward subjective opinions. Blockchain is just a technology that can be traced, cannot be tampered with, etc., and cannot be used in finance to turn "Ponzi scheme" into "private listing". "Coin issuance" and other actions undermine the financial orderIn 2017, Deng Pengfei and Sun Xiaolei, director of the Finance Department of Guanghua School of Management at Peking University, had an in-depth discussion on this issue and concluded that blockchain should be used in Africa. Finance plays a role on the financial track. This is the correct positioning of enterprise chain reform. The minefield is that it cannot be used for financing.



Repositioning enterprise chain reform: accelerating commodity circulation and expanding sales scale

The blockchain distributed super ledger can effectively convert unlimited Large sales flow is related to constant digital tokens. After adopting the correct business model, users can be turned into owners. The "token economy" can be correctly used to give full play to the advantages of consumers and consumer capital to accelerate sales scale. Multiply, rather than use it in financing activities.

Therefore, chain reform/digital reform companies cannot first rely on issuing tokens (coins) to raise funds. Instead, they use the token economy to unite users and become owners, expand sales scale and accelerate commodity circulation.



Which companies are suitable for chain reform: Any company that can create C-end users can carry out chain reform

Enterprise chain reform/digital Five centers that need to be prepared for change

Blockchain technology originated from Satoshi Nakamoto, was developed in the United States, and developed in China. China’s commercial applications rank first in the world, with various public chains, DAPPs, and wallets There is an overwhelming number of innovative underlying technologies and business models.

Entrepreneurs have also obtained some basic information about the blockchain industry in virtual currency in recent years. Since the blockchain proposed on October 24, 2019, it has become a national strategy, especially the DCEP digital The implementation of currency has promoted 2020 to become the first year of the digital economy era, which is about to usher in a new era. In the past, companies put their products online on the Internet, but now they must focus on putting users online on the blockchain and merchants on the chain.

The question is, what preparations are needed for the blockchain/digital reform adopted by physical enterprises? How much does it cost? Which operating departments need to be built and which effective institutions need to be combined? How can we ensure the chance of success in chain reform?

Five centers to protect enterprise chain reform/digital reform

Since enterprise chain reform/digital reform is a necessary industrial transformation and upgrading for enterprises to operate in the digital economy, Rather than using the blockchain to issue coins, or just the token economy, the following five centers are needed to ensure the success rate of enterprise chain changes.

The five major centers refer to the five centers including capital, brand, incubation, operation and policy.

As the earliest institutions and practitioners engaged in chain reform/digital reform, you will know more clearlyKnowing the significance of the five centers that companies must prepare to fully empower companies, companies will flock to which organization creates a convenient platform for companies.

Understand how the functions of the five centers empower unicorn companies

1. Capital center functions (solve capital needs)

1. The company provides stock guarantees for listed companies in Hong Kong, assisting the company's first round of financing of 1 million to 50 million

2. Supply chain finance provides merchants with 70% of venture capital investment (no fees, no shares)

3. Product issuance and raising of 1 billion to 1 billion industrial funds to assist the construction of corporate industrial chains and upstream and downstream supply chains

4. Listed mergers and acquisitions and project restructuring, independent IPO

2. Brand center function (solve brand value)

1. New upgrade of corporate brand positioning

2. Optimization of products and channels

3. After the enterprise is on the chain, the data becomes the brand

4. Whole-network marketing positioning

3. Incubation center functions (solve from 0 to 1 )

1. Construction of ecological business model for enterprise chain reform/digital reform

2. Implementation of technical architecture

3. Construction of top-level architecture Matching with resources

4. Construction and development of operations team and marketing team

4. Operations center functions (solve industry operations)

1. Digital economy DAPP platform operations, outsourcing of professional talents and market investment teams

2. Collaboration of technology and market value management teams

3. [Input from the entire network marketing team< br />
4. Introduce daily consumer users on the chain

5. Policy center functions (solve the high dimensions of the industry)

1. Professional and industry organizations Matching of experts

2. Government support for chain reform/digital reform from the United Nations and local governments

3. Certification of projects by authoritative institutions

4. [Various policies, laws and regulations guarantee to ensure equal, orderly and rapid development

The functions of the above five centers are provided by the brand digital chain business organization throughout the process, allowing cooperative enterprises to obtain zero-cost Comprehensive escortrole.

As an entrepreneurial small and medium-sized enterprise, it is difficult to complete the construction and operating costs of five functional centers. Looking at the chain reform companies in recent years, few companies will become unicorns in the industry. This is precisely because when companies are carrying out chain reform/digital reform construction, the implementation process does require the cooperation of very cumbersome functional centers to operate. It came out vividly and vividly.

Misunderstandings about enterprise chain reform

Some companies often use the sales funds obtained from chain reform for industrial venture capital during the operation process, and some use cultural The exchange's version policy has been regarded as the only way out for enterprise chain reform, while neglecting the establishment of a business ecological structure. This is the misunderstanding caused by not laying out five centers. The establishment of a brand digital chain business organization will play a very important role in providing enterprises with the development of an effective combination of industry and finance.

The ecological structure of industry and finance for enterprise chain reform/digital reform

Under the development of market economy, industry and finance are the top-level structures that all enterprises should lay out. The ecology of industry and finance is "Raising, investing, managing and exiting", in the more than 20 years of financial liberalization, how many small and medium-sized enterprises have talked about industry finance and industry finance institutions, and how many have actually implemented it?

Facing today’s industrial and financial planning in the era of digital economy, small and medium-sized enterprises have everything in place, but the time has come for chain reform. No matter what business model the chain reform/digital reform adopts, It will be designed as a mechanism to encourage growth or cut leeks, but it will be a new business structure for industry and financial ecology.

In the past, the Internet solved the information gap. After 20 years of development, the era from the Internet economy to the mobile Internet 2.0 has passed, and the digital economy 3.0 era is about to usher in. In this era , will iterate various criticisms and monopolies in the Internet era, and every value created by users will be recorded in the blockchain super ledger, forming an open and credible havoc value. It is like the lowest gene in the digital economy. It will only make companies and users better and better.

Enterprise chain reform/digital reform requires three steps to build an ecological structure

The first step is to match the company with appropriate financial products to solve corporate financing problems, including those provided by the capital center Various products mainly include equity financing for listed companies and small and medium-sized enterprises, industrial investment funds, listed mergers and acquisitions and IPOs.

The second step is to carry out a new industrial upgrade. The brand digital chain provider completes the chain reform/digital reform, establishes a blockchain DAPP and a new digital economy business model to lock users to create value in the long term and solve the problem of natural growth of enterprises. Sales growth issues.

The third step is to cooperate with Hong Kong listed companies with a price-to-earnings ratio of more than 5 times the sales scale, achieve mergers and acquisitions, listings or independent IPOs, and implement "equal rights for securities and shares" to all investors and operators An equity exit mechanism.

Enterprises are laying out these threeWhen taking steps, we cannot unilaterally rely on one financial product to solve the sales scale problem, or only rely on independent IPOs to achieve financing problems. Instead, we should stand in the digital economy era and give full play to the overall situation of brand, finance, chain reform/digital reform, listing and mergers and acquisitions. Thinking, only by realizing enterprise chain reform, merchant on-chain and other new industrial and financial implementations on the platform of brand chain merchants can the enterprise become a unicorn in the industry.