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Ⅰ What is IDCG? I have seen a lot of news reports about IDCG recently and would like to know more about it.

IDCG-International Digital Currency Group

< p>IDCG (International Digital Currency Group) is a group holding company dedicated to the full ecosystem and diversified investment portfolio in the blockchain field. It is committed to providing professional information services to investors globally and exploring the reality of blockchain technology. application, and provide diversified cryptocurrency management services.

Background

IDCG is jointly created by Wall Street investment banking elites and cryptocurrency trading platform founders, independent directors, joint blockchain technology pioneer team and well-known figures in the financial and technology fields, with core employees From well-known companies and institutions such as NASA, McKinsey, GOOGLE, Goldman Sachs, and Tencent.

Purpose

IDCG actively promotes the development of blockchain in various industries. The business cluster covers full solution design in the fields of cryptocurrency, Internet of Things, big data, artificial intelligence, technology and finance, etc. and application implementation. As the founder of the International Blockchain Industry Ecological Alliance (IDC Alliance), IDCG hopes to create extraordinary technical value and reshape future business forms with blockchain.

IDC Alliance (International Digital Currency Alliance) is based on the research and global development of blockchain technology, bringing together a decentralized network sub-alliance of distributed single-point individuals, focusing on the global blockchain industry. Industrial application, including alliance clusters such as exchanges, asset management, mining pools, information industry, talent reserves, industry incubation, etc.; IDC alliance integrates and coordinates blockchain technology research resources to form blockchain technology research and application Research synergy and coordination mechanism. The IDC Alliance aims to create a full-chain ecological alliance circle for the blockchain, provide a carrier for extensive interoperability in the blockchain field, and bring the most valuable industry promotion.

Core

Global Business Alliance

IDCG cooperates with the United States, Hong Kong, Macau, Japan, South Korea, France, United Arab Emirates, Spain, Netherlands, Thailand, Vietnam and other regions Well-known blockchain technology companies have established business alliances to jointly shape the global strategic layout of blockchain applications.

Innovators

Blockchain must rely on the continuous advancement of innovation, be the first but never stop at innovation. IDCG takes cryptocurrency as a strategic breakthrough and acts as an innovator to promote the in-depth exploration of the value of cryptocurrency. The combination of its global circulation and real-life applications creates more outstanding business value.

Trading Liquidity

As a leading enterprise with diversified business development of cryptocurrency as its core, IDCG creatively integrates global cryptocurrency trading platforms and creates an interconnected exchange alliance. The world’s first resource sharingSharing and traffic sharing greatly improves the liquidity of alliance exchanges.

Security

IDCG adopts a multi-dimensional and multi-layer protection model to ensure the safety of technology and risk control. It has established a strict security protection system using bank-level standards in technology. Risk control ensures that products and services operate without systemic risks.

Technological Innovation

The IDCG blockchain security technology team has more than 100 people, has rich experience in blockchain technology, and has provided security technology services to dozens of well-known exchanges. Members have rich experience in research and development of blockchain applications such as artificial intelligence, big data, and cloud computing. IDCG drives technological innovation with more practical and future technology thinking.

Full industry chain layout

IDCG takes the Global Cryptocurrency Exchange Alliance as the core, the research and development of blockchain applications as the foundation, and the blockchain research institute to promote the market as the guide. At the same time, it also provides capital support, one-stop brand management and other services to other blockchain companies. IDCG is committed to the layout of the entire industry chain of blockchain.

Business System

IDC Exchange

A number of cryptocurrency trading platform alliances around the world

IDC Markets is formed by the "IDCEA Alliance" (composed of multiple cryptocurrency exchanges around the world) creates a bank-safe global cryptocurrency trading center. IDC Markets is committed to building a full ecosystem of cryptocurrency transactions, and its business covers cryptocurrency storage, trading, investment and financing, currency financing, lending, issuance, etc.

Platform liquidity enables precise investment

Technology-driven product transactions are safer

Transactions are convenient and stable

Strict risk control to resist pressure< /p>

Rich derivative investment portfolio

International and diversified customer base

IDC wallet

One-stop wealth investment flagship for crypto assets< /p>

IDC Wallet adopts cross-chain technology and supports the storage of more than 100 cryptocurrencies such as BTC, ETH, LTC, BCH, and VHKD.

Security

Convenience

Value-added Services

IDCR

IDC Research Institute

One-stop blockchain industry information platform

IDCAM

IDC Asset Management

Provides professional blockchain investment and financing portfolio solutions

< p>IDCI

IDC Incubator

Blockchain Entrepreneurial Business Incubation Center

IDC mining

The world's leading Bitcoin mining farm

IDC Media

One-stop operation service provider for blockchain enterprises

I hope it can help you. Any questions?You can continue to ask

II If Google achieves quantum hegemony, will the Bitcoin network be breached?

On the evening of October 23rd, Beijing time, the 150th anniversary edition of "Nature" magazine published an article A paper claiming that Google has successfully achieved "quantum supremacy." This event, which was rated as "Hello World" in the quantum field, immediately occupied the front page of the mainstream media. The paper's description of "Quantum Computing in 200 Seconds = The Most Powerful Supercomputer on Earth for Ten Thousand Years" became the focus of the entire Internet. hot topics.

At present, in addition to cryptocurrency projects such as Ethereum and Quantum Chain focusing on quantum resistance, many cryptography and quantum cryptography experts are advocating the establishment of funds security as soon as possible. Bloomberg technology reporter William Turton revealed on Twitter last month that the National Security Agency has been working on related technologies. So unless the threat of quantum computing suddenly breaks out, Bitcoin still has time to deal with its arrival. “Bitcoin is alive, the consensus is there, the currency is there, and if it is not upgraded, it will not disappear because of algorithms or bugs. But the quantum resistance problem has not been solved yet. As quantum computers continue to develop and more qubits With the arrival of chips, this will still be the sword of Damocles hanging over the head of cryptocurrency."

Ⅲ What disruptions has the blockchain brought and why can it become a national strategy

Ⅲ /p>

The disruptive characteristics of blockchain lie in the following four aspects: 1. Transparency. The data records of the blockchain system are transparent to the entire network nodes, and the update operations of the data records are also transparent to the entire network nodes. This is the basis for the trust of the blockchain system. Since the blockchain system uses open source programs, open rules and high participation, blockchain data records and operating rules can be reviewed and traced by nodes throughout the network, with high transparency.
2. Openness. The blockchain system is open. Except for the private information of the parties directly related to the data, which is always encrypted, the blockchain data is open to everyone (except for blockchain systems with special permission requirements). Anyone or participating nodes can query blockchain data records or develop related applications through public interfaces, so the entire system information is highly transparent.
3. Information cannot be tampered with. Once the information of the blockchain system is verified and added to the blockchain, it will be permanently stored and cannot be changed (except for systems such as private blockchains with special change requirements). Unless more than 51% of the nodes in the system can be controlled at the same time, modifications to the database on a single node are invalid, so the data stability and reliability of the blockchain are extremely high
4. Decentralization. Decentralization is the most basic feature of blockchain, which means that blockchain no longer relies on central processing nodes and realizes distributed recording, storage and updating of data. In a traditional centralized network, attacking a central node can destroy the entire system. However, in a decentralized blockchain network, attacking a single node cannot control or destroy the entire network or more than 5% of the nodes in the network. onlyJust the beginning of gaining control. 2019 is the first year of commercial application of blockchain technology, and favorable policy incentives will make the development of blockchain technology more stable.
As the application of blockchain technology gradually penetrates into many fields such as digital finance and the Internet, everyone has a clearer understanding of the value of blockchain.
Blockchain has formed a global competition situation. All countries are seizing development opportunities, and China cannot lag behind; therefore, it is understandable that blockchain has become a national strategy.

IV Google Cloud is recruiting "blockchain business development managers" in China. Why can blockchain develop rapidly?

According to CoinDesk, Internet cloud computing giant Google Cloud (Google Cloud) is recruiting "Blockchain Business Development Manager" in China. According to uncertain information, the blockchain business development manager recruited by Google Cloud is mainly responsible for selling enterprise accounts to C-level executives. It is generally known that Google Cloud has a large number of blockchain products, such as blockchain wallets and blockchain browsers. 2018 is the year when blockchain technology subverts the technology world. Top Internet companies have deployed blockchain technology. Not to be outdone, Google has cooperated with Digital Asset to integrate blockchain technology with Google Cloud. In May 2020, Google cooperated with Theta Labs to help in-vehicle video delivery to network users through Google Cloud and realize the implementation of Google Cloud. Through research, blockchain can be applied in as many as fourteen fields. Then accelerating the construction of blockchain technology infrastructure has become a top priority.

IV How to define blockchain What are the application scenarios of blockchain?

Many people now think that blockchain is a universal technology that has no No, it’s a bit of a myth about blockchain technology!
Regarding the definition of blockchain technology, American scholar Melanie Swann defined blockchain technology as an open, transparent and decentralized technology in her book "Blockchain: A New Economic Blueprint and Introduction" database.

Definition of Blockchain: Narrow VS Broad

As for the application scenarios of blockchain technology, it is natural to combine the differences between blockchain and other technologies. In terms of system characteristics.

Blockchain technology features include:

Blockchain is a global A database storage system that can be operated collaboratively in various places is different from traditional database operations where read and write permissions are in the hands of a company or a centralized authority (a characteristic of centralization). Blockchain believes that anyone with the ability to set up a server can participate. Nuggets from all over the world have deployed their own servers locally and connected to the blockchain network to become a node in this distributed database storage system; once they join, the nodeNodes enjoy exactly the same rights and obligations as all other nodes (decentralized and distributed characteristics).

At the same time, people who provide services on the blockchain can perform read and write operations on any node in the system. In the end, all nodes around the world will complete the process again and again according to a certain mechanism. Synchronize in sequence to achieve complete consistency of data in all nodes in the blockchain network.

At the beginning of this year, the term blockchain began to enter everyone’s lives. From national leaders to aunts who dance square dances, everyone knows this term. This term is widely known by Bit Brought by coins.

As we all know, the first few dozen bitcoins could only be exchanged for one pizza. At its peak, it was more than 20,000 US dollars each, which has skyrocketed by more than a thousand times, which has also benefited a large number of wealthy people. Currently, there are blockchain The virtual currency generated by technology is gradually entering into everyone's life, and many people have joined the ranks of currency speculation. I often hear people say that if you buy the right currency a hundred times, a bicycle will become a sports car, and one coin will turn a young model. You can imagine how many of them are involved. Attractive.

Since 2008, various games applying blockchain technology have also become popular, such as development games (Network Letts Dog, 360 Block Cat), mining games (NetEase Planet, Virtual Earth, Gongxinbao), these are attracting everyone to join in the name of blockchain, and of course there are some that are really reliable, which requires everyone to identify them carefully.

The three words "blockchain" were completely ignited during the Spring Festival that just passed, and the limelight overshadowed everything else. Some people said that this was the arrival of a new era, and the past has become classic, while others said To say that everything is hype is ultimately a bubble.

In fact, blockchain technology is not a new concept. It has been applied to many industries, such as electronic signatures, as early as the past two years. Recently, the third-party electronic signature platform eShanbao revealed the latest progress of blockchain applications to NewSeed.

Currently, blockchain technology is mainly used in e-signing products for certificate deposit and certificate issuance. The application scenarios include copyright protection and online signing. , web page forensics, phone recording, email storage of evidence, etc.

Take the rights protection of online works as an example. Since online rights protection generally adopts the method of collecting evidence after the fact, real-time confirmation of rights is not carried out in the process of evidence generation, so the entire confirmation process is difficult. The copyright process is time-consuming, difficult and costly to obtain evidence, and extremely difficult to prove and trace the source. It cannot meet the characteristics of rapid dissemination and large quantity of online works.

eShanbao's new intellectual property protection solution based on timestamp + blockchain starts from the user's real-name authentication and solidifies the information generated in the process in real time. Electronic data, and through the time source service synchronized with the National Time Service Center, online works are stamped withA legally valid timestamp that proves that electronic files have not been tampered with during a certain period of time. Blockchain technology can establish point-to-point trust in the network, ensuring that all blockchain nodes can record complete copyright confirmation and transaction records, and can trace their origins, truly realizing anti-repudiation and anti-tampering, and realizing a kind of distribution. trust infrastructure.

Founder and CEO Jin Hongzhou believes that the application of decentralized blockchain technology has greatly improved the efficiency of data storage and certification, and The credibility of the identity of the parties reduces the cost of trust, but it cannot replace the original centralized public key encryption technology. The two should complement each other. Through the combination of the two, it can provide users with real-time and reliable Confirmation plan.

Next, e-Shanbao will also focus on building a smart contract platform based on blockchain technology. Jin Hongzhou said that data storage, Issuing certificates is only a relatively superficial application based on blockchain technology. It is the first step to implement blockchain technology, and the realization of real smart contracts is the second step. "Smart contracts cannot simply be understood as electronic contracts. They refer to a process, from the conclusion of the contract to the confirmation to the final execution." Jin Hongzhou explained.

Through the following limited cases, I hope everyone can understand the actual performance of blockchain technology, thereby stimulating interest in such solutions.

1. Administrative Services

Over the centuries, the roles and responsibilities of public administration have not changed significantly – or rather, what has changed dramatically is actually the size of the data and the specific ways in which public agencies handle it. Although various digital technologies already exist to help collect and process data, issues such as anonymization, portability, and the immutability of large amounts of data remain unresolved.

Sasha Ivanov, founder, entrepreneur and CEO of Waves Platform and Vostok projects, said, "What the public administration currently lacks is a more convenient user experience (UX) for data use. To improve the user experience , we should introduce some kind of layer to it that acts as a trusted public environment that is transparent and can store data anonymously and immutably."

Governments are working on this by launching the U.S. Federal agency and enterprise-level initiatives such as the Federal Blockchain Initiative are gradually confronting the existence of such problems. The United States held its first federal government blockchain forum in July 2017, and the U.S. General Services Administration currently has more than 200 related use case repositories. Ivanov explained, “Distributed systems can really help us build such a reliable environment, improve our big data work, and even integrate all emerging technologies – including artificial intelligence and the Internet of Things. In fact, , whenever we faceAny technology always embodies the sum of other technologies. ”

Now, the system supported by the blockchain can actually work - this view has been unanimously recognized by all experts and has become the most important theoretical basis. In other words, next we have to What we do is to create more production-ready solutions.

2. Payment services

The government needs to process transactions, many of which involve the exchange of funds with citizens. District Blockchain technology has huge potential application value in reducing the cost of fund transfers - including using new blockchain-based cryptocurrencies as intermediate transaction carriers, or using blockchain as a means of fund transfer, etc. Once a perfect solution is found , the business opportunities contained therein will be endless - especially for those who need to conduct frequent cross-border or Internet transactions.

The Jasper project was developed by the Bank of Canada to help it further think about central banks And how other financial institutions should implement payment operations between different banks based on distributed ledgers. The Bank of Canada has also developed its own digital currency variant "CAD Coin" to test the use of a certain national currency on top of the blockchain The feasibility of it.

This project brings an interesting conclusion, that is, we should say no to the proof-of-work public chain system. In an article titled "Jasper Project: Is a distributed batch payment system feasible?" "In the paper, the author observed that "Proof-of-work systems are not suitable for such large transaction processing systems because they assume that all transactions in the system require publicity and observability to a certain extent. ”

3. Digitization and Intellectual Property

The government is responsible for maintaining copyright records and databases. These records prove the ownership of intellectual property. A blockchain-based system allows various artists, Performers and writers can time-stamp their works and theoretically detect copyright infringements and even retain permanent records of rights. In fact, many governments have taken important exploratory steps in this direction.

Iran recently announced that it will deploy this technology. "Iran Financial Tribune" quoted Morteza Mousavian as saying that "the Digital Media Department of the Ministry of Culture has reached an agreement with a blockchain company to jointly design a usable A system for protecting online copyright. "He also added, "Relevant programs will soon be released to users in an easy-to-use manner. ”

This work is still in the early stages of exploration, but it provides corporate customers with the possibility of preserving records through replication technology. From a theoretical level, companies can use blockchain solutions for financial accounting, And discover errors in real time.

4. Welfare distribution

The government has the responsibility to create a level playing field for citizens. Chronically poor or economically disadvantagedOf course, citizens need government support and assistance to ensure that they are able to maintain their lives and acquire the ability to continue to develop. However, welfare distribution is neither simple nor often straightforward. Problems such as corruption and impersonation have been wreaking havoc on various distribution channels within government schemes.

In China, the National Council of Social Security Fund is conducting early research on how to use blockchain technology to improve the delivery of national benefits to citizens. At the same time, India is also taking action. Andhra Pradesh and Telangana are already using blockchain to support their civilian resource supply systems.

It is said that many companies, including Microsoft, are also considering using the same technology. These solutions, which will touch individual employees and functional roles, are expected to gradually appear in small businesses in the near future.

5. Bidding activities

In order to build public infrastructure or provide related services, the government hopes to achieve economies of scale and competitive gains through bidding as much as possible. However, the bidding process is often not fair or transparent. Public procurement has long been a major scene of rampant corruption around the world. Transparency International noted that “many governments will award project contracts to a certain supplier in the absence of fair competition. This allows companies with greater political resources to improperly win over competitors; or companies in the same industry Bids will be negotiated in advance between companies, ensuring that each company gets a share of the tender. This will significantly increase the cost of delivering services to the public - we have found that corruption issues can increase project costs by 50%."

So, how can blockchain technology solve the bidding problem? According to Ivanov, “Unlike decentralized centralized systems, independent ledgers powered by blockchain will be able to improve bidding or anything else that needs to be tracked. Transparency of financial processes. The intervention of blockchain technology will help track the use of funds and ensure that they are paid out as expected and within the allowed time."

Currently, Japan’s internal affairs and The Ministry of Communications has announced a blockchain-based bidding system, which means that in industries with serious collusion problems, small and medium-sized enterprises are expected to usher in a more transparent bidding method and brighter development prospects.

Although quite a few of the cases mentioned previously are far from finalized, they do provide many possibilities for companies and governments. Of course, the key lies in implementation; and we should also look at all this with optimism, that is, although blockchain technology is often misunderstood, it is and will eventually find a direction in which it can exert its own energy!

< p> In layman's terms, the blockchain is like a dozen beacon towers on the Great Wall. If an enemy comes at one place, they will send out smoke. The other beacon towers will know about it and enter a defensive state together. In technical language, it is a distributed ledger, each node keeps accounts separately, and one or two nodesFailure will not affect the entire network.

How is this distributed network different from the distributed servers of Google Network? Google Network's distributed servers still belong to Google Network and are controlled by their central scheduling algorithm. The distributed nodes in the blockchain do not know each other and have no legal relationship. You can just go offline and shut down if you want, but because of the currency rewards, there will always be someone who will turn on the machine as a new node to support the network.

After the popular and technical explanation, I hope you understand. So the first application scenario is finance. I put my money in Alipay. If Alipay doesn't recognize it one day, there's nothing you can do. But on the blockchain, it is useless if one node does not acknowledge it, because other nodes still have my records. The second is the contract. Nowadays, contracts are made on paper and are easy to be faked. But if they are put on the blockchain, they cannot be faked.

There are more application scenarios. It is recommended to check the top 100 digital Huobi online to understand the corresponding projects behind them and become a blockchain expert. .

Blockchain technology was first used in Bitcoin. Blockchain provides a reliable and trustworthy means of organizing data for cross-subject business scenarios. JD.com is essentially a supply chain company, and blockchain technology will be first used in many scenarios of the supply chain.

Blockchain is a decentralized technology. Blockchain can be applied to all products currently covered by the Internet.

The most popular application industry at present is the financial industry.

An application that has been implemented is product traceability. Alibaba and JD.com are already using blockchain technology to fully trace the origin of some of the products they sell. Consumers can trace the origin of the purchased products. There are also many blockchain applications in the digital advertising industry. Since traffic fraud in digital advertising causes losses of tens of billions of dollars every year, there are already blockchain application projects based on digital advertising, such as DCAD, which is based on blockchain. The digital advertising application of blockchain technology mainly solves the problem of traffic fraud

In the future, as the application of blockchain technology becomes more mature, it will be applied in many industries, creating a new ecosystem based on technological trust. Mode

The characteristics of blockchain are distributed accounting and decentralization, but the ultimate goal is to make people get along more equally. Technology is meaningful only when it serves human values, and technology that meets human value needs will develop. Therefore, blockchain is in line with human pursuit of freedom and equality, so its trend to become mainstream is unstoppable.

Currently, there are many blockchain gimmicks, which are basically used to issue coins. The newly launched ono is a decentralized, free and global social platform. due to decentralization, your chat communication information is point-to-point and cannot be viewed by others. In other words, your every word and deed will no longer be recorded and reviewed at any time like it is now on WeChat, QQ, and Facebook, freeing you from the trouble of surveillance.

In fact, blockchain technology can be used in any field. Information that previously required third-party confirmation can be completed online and confirmed at multiple nodes, making it difficult (almost impossible) to delete.

At present, blockchain is still in its infancy, and the technology is not mature enough, but it is also a better time to enter.

What is blockchain

If you use non-technical terms to explain blockchain, blockchain is a place where data is stored. However, the data stored in the blockchain is safe and reliable and does not need to be managed by anyone, so In the Internet, a place where data and information are exploding, having such a place would be like a magical treasure.

What can the blockchain do?

If you ask what the blockchain can do, it is better to say what applications require the use of the blockchain. As mentioned earlier, blockchain is a safe place, so wherever data needs to be protected securely on the Internet, blockchain technology needs to be used. For example:

Because the use of blockchain technology can better protect the data of policyholders, in today’s Internet, data is value and wealth, so value protection and value transmission are the future development directions of the Internet. And blockchain technology can really do just that.

If there are any deficiencies, you are welcome to comment and correct me.

In a narrow sense, blockchain is a chained data structure that combines data blocks in a sequential manner in chronological order, and is cryptographically guaranteed to be non-tamperable and non-tamperable. Fake distributed ledger.

The two parties involved in the transaction do not need to know who the other party is, nor do they need a third party for trust endorsement. They only need to trust a common algorithm to establish mutual trust and conduct direct transactions.

Its characteristics are trustlessness and decentralization. The destruction of each node's ledger has no impact on the entire blockchain. The blockchain runs point-to-point payments without a center that may cheat, and the security is greatly improved. Improved, the entire transaction network has changed from a star structure to a point-to-point P2P structure.

In the future, blockchain will be used in many fields and will have a great impact on human life. . It can be widely used in fields ranging from digital currency to securities and financial contracts, medical care, games, artificial intelligence, smart contracts, Internet of Things, e-commerce, file storage and other fields.

1. Cloud storage

This is the statistics of current cloud storage on the Internet. Volume, Google has the largest volume, which is 8000PB, then if we take everyone’s volume on the InternetWhat about sharing the idle ones?

Starlight Cloud builds a blockchain data computing and storage lake through Starlight Chain, with a total storage capacity of 15,000P (approximately 15.72864 billion G) in the future. This will be more than 10 times that of Alibaba Cloud's 1500PB! It is also more than four times the size of the Taizhou Storage Center, the largest storage lake in the world after expansion.

2. Medical aspects

Using blockchain technology to save personal medical records also retains personal medical historical data, which can be used when seeing a doctor or planning for your own health in the future. Historical data can be called directly. These data are highly private, and the use of blockchain technology also helps protect patient privacy.

VI Why Google wants to build its own blockchain

Google builds its own blockchain because it naturally believes that blockchain is the development trend of the times. , and only by grasping the trend can we remain invincible.
1. Blockchain is not just Bitcoin
Nowadays, Bitcoin seems to have been hacked, so people are not optimistic about blockchain.

In fact, blockchain is not the same as Bitcoin, the first application of blockchain. Although Bitcoin is a product of blockchain technology, it has strong financial attributes and needs to be treated separately. Never mind.
2. Heat Death of the Universe: The Trend of Blockchain

What we really need to judge now is whether the blockchain as a whole is a technological trend? In addition to understanding the role of blockchain in all walks of life, we should also know that judging trends, especially major trends, does not necessarily depend on how beneficial it is to human beings, but should be viewed from a broader perspective. look.

From the perspective of the universe, the final trend state of the universe is called heat death. In that state, the energy everywhere is equal, there is no more energy flow, and the universe becomes a dead place. It's cruel to say, but this is the possible future.

In order to achieve such a state, the universe has adopted various means, including allowing life to evolve. The evolution of life, to a certain extent, is a reaction to the heat engine, changing things from a disordered state to an orderly and more organized state. Such a state itself, not only cannot offset heat death, but also accelerates heat death. The production of silence, because the production of life itself requires a lot of energy.

If we look at the evolutionary history of life, we will find that life has developed from single-cell bodies to complex life organizations like humans, and its energy consumption trend is increasing, and energy consumption is The thermal agent creates the catalyst and vital thrust.

Judging from the current application of blockchain technology, in theory, blockchain requires more energy consumption. This is actually in line with the heat death trend of the universe. From a macro trend, the entire blockchain technology should be better developed.
3. Google’s precise grasp of trends

Coupled with Google’s precise grasp of trends, Google is involved in driverless technology, big data, and artificial intelligence. Therefore, it is imperative for Google to create its own blockchain. Because he also needs to accurately grasp the trend and use this to ensure his status as a giant.

Blockchain is relatively secure and effective in storing and retrieving business-critical data and content, making many companies flock to it. At the same time, enterprises will also be worried about the risk of having only one company manage their critical data and content. Therefore, more and more enterprises are advocating the decentralization of blockchain in order to effectively control the potential risks of data management. Precisely because online services on blockchain platforms continue to grow, technology giants like Google are feeling the threat of blockchain to traditional Internet businesses. Under this wave, if Google cannot defeat it, it will naturally choose to join. into it.

In the past ten years, it is difficult to imagine that Google would miss even a revolutionary technology. Cloud computing, neural networks, big data, artificial intelligence, augmented reality, self-driving cars, machine learning, and more—all are included in the company's designs and even applications. When it comes to blockchain, Google seems to be equally decisive.

CBInsights pointed out that Google has become the second largest corporate investor in the blockchain field, and its six investments cover a variety of private enterprise services (LedgerX) and commercial services. One of the possible reasons is that Google may want to profit from equity investments in blockchain startups while observing the development prospects of this industry.

Another potential reason for Google’s investment in blockchain may be its desire to integrate blockchain to enhance its own business processes. This judgment has received some support, because Google has recently begun to develop blockchain-based cloud services.

It is expected that this new solution will not only provide a high level of security protection for personal data stored on cloud servers, but also help Google gain advantages over other companies that have already invested in the blockchain field. Comparative advantages of start-ups. In any case, as long as personal data may intersect with cryptocurrency, Google will never miss such an opportunity. Especially considering that most Internet users are now aware of the pseudo-anonymity of the Bitcoin and Ethereum blockchains, that all transactions and initiators can be tracked in the system, and that wallets are susceptible to third-party access, etc. Question, Google is definitely expected to use its late-mover advantage to gain a foothold in this field.

Currently, the distributed ledger used by anonymous cryptocurrencies such as Zcash and Monero has also been sanctioned in many states in the United States, and regulators regard originally privacy-oriented cryptocurrencies as A powerful money laundering tool that will evenIt is linked to terrorist activities. Before talking about their own blockchain deployment plans, major Internet giants should first find the core problem—a challenge that cannot be solved without using blockchain. With this in mind, using blockchain to protect users’ personal data doesn’t seem feasible.

Related experiments may affect Google Adwords contextual advertising services. The advertising market has been one of the most dynamic growth industries in the past decade, and companies are currently competing for customers on the Internet. Clicks, pageviews and potential customers have become unavoidable and important parameters in any company's marketing activities. However, nowadays we often hear the claim that online marketing is becoming too ineffective. Considering the huge corporate advertising investment, the cost of attracting a user may have been as high as $6. Google and Facebook are monopolies in this field, accounting for 72% of the overall share - which also explains why both parties do not want to change the premises that have achieved their own advantages.

However, advertisers hoping to get price benefits may prioritize blockchain ad networks - and Google should continue to hold its own in this regard.

For example, Brandon Eich, the creator of the famous web browser Mozilla Firefox, announced his new project Brave. In this project, users can use the internal cryptocurrency to view highly relevant and interesting advertising content. Another example of using blockchain technology to distribute existing Google services comes from the start-up Ubex, which provides services to directly connect advertisers with website administrators to provide more attractive promotional conditions in a fully automated manner. The technology promises to be a panacea for monopolies and spam, with neural networks analyzing user behavior, gathering personal preferences and reducing the number of ads shown. According to the founder of Ubex, by combining blockchain, artificial intelligence, and the pay-for-results principle, the company will liberate the Internet from spam ads and achieve close to 100% customer conversion rates. This means that in the future, users will only see one ad in a single web session, and its content will be more relevant to their current purchase intentions.

In addition, analysis will also usher in new optimization methods. Currently, analytics are still entirely based on ad column clicks and conversion calculations. Once the new program goes live, the Internet community will no longer be harassed by intrusive spam, and brand owners will be able to save money by only undertaking high-success customer promotions. By introducing this kind of service to a multi-billion dollar market, the entire field is expected to achieve a major transformation similar to the Ethereum blockchain from "proof of work" to "proof of stake". However, does Google agree with this targeted advertising payment model that can only be achieved using blockchain? Although the answer is not clear, Google will have no other choice if it wants to stay ahead in the advertising field. UbArtem Chestnov, founder of ex Company, said in an interview:

“Google will move to the blockchain field faster than we imagined, even faster than Google’s management realizes. "They have no choice at all because they are currently lagging behind and will have to catch up through a series of serious acquisition efforts. We will see billions of dollars of M&A activity from multiple technology giants next year."

In addition, due to the ban on initial coin offerings and cryptocurrency advertising, the online advertising market may lose up to 74% of revenue starting from June this year. VItalik Buterin also recently conducted a poll to understand whether people would take this as a hint that "Google Square" is about to come out if he leaves Ethereum and switches to Google.

As a technical practitioner, let me share my opinion.

1. As a well-known popular technology, Google, as a technology giant, will definitely study it

2. As a technology giant, it will definitely build its own
>
3. At present, it is still in the stage of exploring implementation scenarios and technical experiments.

In other words, even technology giants have not found more application scenarios for blockchain

As an innovation leader, Google will not miss web3

1. Google has its own understanding of web3. Web3 cannot only have PoW, its value lies more in distributed computing and storage

2. Google has its own joint computing project, including learning , analysis, differential, etc., which are very suitable for decentralized network-wide consensus, and Google is the most powerful in designing this consensus algorithm

3. Google is a data-driven company, and compliance reasons , it does not want to own data, but to use data, so the return of data rights advocated by web3 to individuals is in line with Google's interests and can greatly increase the scope of data utilization

4. web3 is the next generation Internet that everyone is optimistic about , Google also wants to repeat the successful process of the first two generations and once again connect its business to web3

5. The current public chain relies too much on finance-centered consensus such as Pow and PoS, and is not suitable Google’s computing network must be developed by itself

6. Filecoin was once the only project in the web3 world that had the opportunity to become another Google and AWS project. It could have happened at the wrong time, and the infrastructure converged with the PoW chain. Unable to carry practical applications.

Ⅶ Just how big Google’s ambitions are depends on how it lays out IPFS...

The mountains are majestic, standing tall and far-sighted

The sea is vast, broad and far-reaching and can accommodate all things

To achieve success, share consensus and create great achievements together

Company profile:

Shanhaida Data Storage Technology Co., Ltd. is a company focusing on IPFS Internet Underlying transmission protocol + blockchain decentralized storage and data retrieval + future.
The application layer and development layer of 5G are high-bandwidth and high-speed technology-based storage companies. In the next two years, the company's business will extend to all provinces in China and all countries in Southeast Asia. The company is located in Xinzhan District, Hefei, a famous scientific and educational city in China! Xinzhan District is a national high-tech development zone. The location is unique. Internet resources have obvious advantages.

As a new storage technology, IPFS is committed to changing the way traditional storage is provided and used. It is an important breakthrough for the popularization of storage applications. Currently, customers are spread across 8 provinces in China, and within three years it will cover Southeast Asia and go out of China. The company is based in Anhui, China and serves the global storage market.

In the recent IPFS official weekly report, we saw it officially announced that the Google Chrome beta version has added support for IPFS!

In fact, as early as March this year, the official weekly report of IPFS mentioned that Google Chrome has built-in support for IPFS plug-ins. Investors need not be surprised.

Google wants to expand its online kingdom

In July this year, a report showed that Google Chrome currently accounts for 71% of the market share, with hundreds of millions of active users.

As the browser leader with the highest market share in the world, Google is confident that it has been updating versions, and the latest updated version is the Beta version released in early September, which is full of highlights.

Improved functions, automatic monitoring, adding password buttons... These actions all reveal Google's intention to expand its network kingdom. In this context, IPFS has once again become a beneficial technical development tool for Google!

URL scheme list, IPFS ranks first

This time, in the announcement of Google Chrome’s safe list of distributed web solutions, IPFS was included in cabal, dat, did, dweb, ethereum, hyper, ipns and ssb, and ranks first among them!

Therefore, some scholars commented: "IPFS is included in the safe list of the Google Chrome Beta version, further demonstrating the importance of IPFS in future Internet applications. We look forward to IPFS playing a greater role in the Web3.0 era. ”

Taking stock of the bigger prospects of IPFS

Currently, there are no less than dozens of browsers in the application market, and there are thousands of various UI modified browsers. However, most of the market share is occupied by the top ten browsers.

We noticed that among the top ten browsers, the top three browsers (Google, Firefox, and Internet Explorer in order) have announced Support and widely use IPFS technology!

Bill Gates also wants to get a piece of the IPFS pie

Speaking of browsers, let’s talk about Microsoft.

2020 6 In March, Microsoft released a beta version of its decentralized identity verification system ION, which runs on the Bitcoin blockchain and stores transaction data on IPFS.

In the past few years, Microsoft has It has an increasingly high status in open source tools and services, and has also launched the standards-based decentralized identity authentication service ION. Now, Microsoft will distribute the protocol ION transaction data Stored on IPFS.

Since its launch in 2015, IPFS has stored nearly 30 billion files on the Internet. Driven by the Internet giant Microsoft, the prospects of IPFS are increasingly worth looking forward to, and based on IPFS Applications and projects have been continuously developed.

"Killer" applications can no longer be calm!

For example, applications based on the IPFS protocol have been developed and researched in large numbers around the world, including some that can be called "Killer" applications: decentralized video platforms D-tube, Bit-tube, and decentralized social platform AKASHA in cooperation with Ethereum.

At the same time, IPFS has also been adopted by the German Aerospace The center uses telemetry data storage.

Ethereum also joins in the fun?

Moreover, digital currencies such as Ethereum, EOS, and IMTOKEN wallets also use data storage IPFS technology.

More examples of IPFS applications include:

The U.S. Library of Congress and WikiLeaks also use IPFS network storage data;

Canadian Government Also set up hosting on IPEthereum browser on the FS network;

In November 2018, the Thai government used the blockchain plus IPFS electronic voting system for the first time in the election...

The influence of IPFS/Filecoin

The influence of this project definitely "does not start with Google, nor does it end with Google." It is just a technological cross-section. This cross-section allows us to clearly foresee that in the future, IPFS distributed storage will be used by more fields and enterprises!

Company business scope:

Data storage, retrieval, processing, application and technology research and development: information technology, network technology research and development: computer software and hardware development, technical consulting, technical services, technology Transfer; Internet information consulting; electronic engineering system technology research and development; computer network development; development of self-media, network transmission systems, databases, electronic products, and value-added telecommunications services.

Ⅷ Why Google wants to build its own blockchain

Damn it, it turns out that it is a pile of dead rabbits. I coughed again, moved closer to the stove, and commented on the bad weather tonight