区块链和母婴行业结合的产品,区块链和母婴行业结合发展

『一』 Beingmate: Reforming the marketing system to develop incremental efforts in the maternal and infant ecosystem

At present, the new world of maternal and infant Reconstruction is accelerating, especially with the rise of brand consumption driven by consumption upgrades and the rise of the new generation of mothers, the "baby economy" has begun to extend to the "new family economy", and pan-maternity and infant consumption has gradually become a trillion-level blue ocean market.

According to data from the Maternal and Infant Research Institute, the maternal and infant market size reached 3.2 trillion in 2019, a year-on-year increase of 11%. It is expected that by 2023, the market size will reach 5.05 trillion. Faced with the temptation of the maternal and infant ecosystem, behind the adjustment of corporate defense and offensive strategies, companies are increasingly returning to business logic, and the underlying logic of good business is always inseparable from in-depth insights into "people" and timely grasp of "people", while building an efficient The business model is continuously optimized and even reconstructed as the "people and goods market" changes.

Beingmate’s ambition: to develop an incremental layout of the maternal and infant ecosystem

Recently, when the author was observing the maternal and infant consumption sector, I discovered such a company, that is Beingmate ( 002570.SZ), an established dairy company that has been on the market for 10 years.

Xie Hong, Chairman and General Manager of Beingmate, has said many times that he cares more about the maternal and infant ecosystem planned by Beingmate than economies of scale.

It is reported that Xie Hong outlined the prototype of the maternal and infant ecosystem as early as 2005. At that time, it was named the "Baby and Child Specialty Store Franchise System", which was equivalent to a baby and child product franchise store brand. . The concept of "maternal and infant ecosystem" was proposed internally by Xie Hong around 2016.

In 2017, Xie Hong published another article, "Please stop treating Beingmate as a dairy industry." In the article, he stated that he believes that the parent-child (family) consumption field is the blue ocean that Beingmate is targeting. Adhering to the maternal and infant ecosystem route is the competitive strategy to cope with the Internet and give full play to Beingmate's advantages. Only when you understand this can you understand what Beingmate does; and all our actions revolve around this.

Then, in June 2019, Beingmate officially disclosed its first parent-child consumption blueprint to the market. The blueprint includes parent-child food, parent-child supplies, parent-child education, parent-child health, parent-child services and parent-child culture.

In 2020, Beingmate will comprehensively deploy the maternal and child ecosystem under the banner of new retail, and continue to launch children's snacks, complementary foods, milk-based nutritional products, diapers and other parent-child edible products, focusing on parent-child education, parent-child health, parent-child Service and parent-child culture fulfill the company's commitment to "responsible for babies and reassure mothers", and create the first domestic milk powder blockchain traceability platform; build a data middle platform, develop the "strongest" business brain, and build a new retail benchmark in the maternal and infant industry .

As the economist Schumpeter said, we believe in the importance of "creative destruction" after an economic boom, believing that this can clear the way for new economic growth. traditional milk powderCompetition in the industry is becoming increasingly fierce. Only continuous innovation can open up new growth channels and contribute new increments to enterprises.

Get out of the predicament and open up the Ren and Du lines of Beingmate’s marketing system

In Xie Hong’s eyes, this type of groundbreaking reform is not just a matter of interest, but also requires inertial thinking and business models. , process reconstruction and implementation from decision-making to execution.

In fact, the diversification of consumer groups is accompanied by the diversification of consumer demands. Reaching target customers as much as possible, pinpointing the actual pain points of users, and providing products and services that meet user needs in a timely manner are still core issues in the maternal and infant industry. It has become an inevitable trend to combine online and offline to reconstruct "people, goods and places".

In his second internal letter sent to employees recently, Xie Hong said: "There are many roads, sales come first, right now, seize the opportunity, build asymmetric tactical advantages in the regional market, and Open up strategic channels in the two-way interaction between business and functions, continuously improve the efficiency of regional resource allocation, and constantly break through new development patterns.

Based on this, after Xie Hong visited the first-line market in person, he "cut" the marketing system as his first blow. , “My first move was to transform a ‘business representative’ into a ‘store manager’. "It is understood that Beingmate's business representatives in the past mainly focused on agents and dealers. After the reform, its store managers focused on user services.

The future income of these store managers will also be related to the number of stores they control. It is linked to store performance, and can break through the past regional restrictions and income ceilings. This adjustment alone makes the entire marketing system more "wolf-like".

Strong brand power in the future There is potential for high growth in performance and valuation

Currently, the domestic maternal and infant industry is experiencing two trends, one is the increase in market concentration, and the other is consumption upgrading. Both trends are beneficial to leading brands. Enterprises.

Consumers tend to place higher weight on product quality and safety when purchasing maternal and infant consumer products. However, when it is difficult for consumers to intuitively judge product quality, "brand" often It is an effective endorsement of "quality", which also makes maternal and infant consumption more dependent on the brand.

In Xie Hong's view, even if Beingmate is no longer brilliant, the brand gene can still resist, and there will be another The possibility of energy explosion.

In fact, Beingmate was successfully awarded the honorary title of "Big Country Brand" by the CCTV Organizing Committee in July last year. In the future, as consumption upgrades drive the substitution of domestic brands, Against this background, Beingmate is expected to continue to strengthen consumer awareness, achieve brand premiums, and promote the company's performance growth by leveraging its advantages as a major brand.

From the perspective of the capital market, the scale of the maternal and infant market continues to expand, and the needs of the population are updated. Stimulate more growth opportunities. Beingmate, as a major national brand, is currently in a valuation depression. At the same time, the chairman of Beingmate personally visited the front line to resume operations, which injected a boost to the market. With theWith the strategic marketing reform under Xie Hong's leadership gradually showing results and the strategic advancement of the maternal and infant ecosystem, Beingmate, which has achieved positive profit development for six consecutive quarters, may have the potential to achieve high growth in performance and valuation in the future.

『二』What changes will the combination of blockchain technology and the medical industry bring?

The emergence of blockchain technology has made the original personnel database and health transaction information obsolete. . Blockchain technology can improve the overall security of data and greatly save explicit and implicit costs. If this new recording method becomes a reality, tragedies like the inferior childhood vaccine that occurred in 2016 will not happen. At present, it seems that the application of blockchain technology in the medical field can be well reflected in the following aspects: electronic health records, DNA wallets, drug anti-counterfeiting and protein folding. Electronic health records, DNA wallets, drug anti-counterfeiting and protein folding.

Protein folding

Simulating the folding process of proteins is quite time-consuming and laborious. Previously, the world-famous Stanford University relied on very expensive supercomputers to simulate proteins. The whole process of folding, but the disadvantages of this method are also obvious: it costs a lot and there is a single point of failure.

Using blockchain technology, a distributed network can be established to assist protein folding. Each node in the node network can use the computing power of the entire network when performing calculations. When 10,000 computers in the entire network can reasonably calculate a data, researchers no longer need to purchase expensive super hosts.

『三』 Are there maternal and child products in the Shuangduoduo blockchain e-commerce mall?

This is a must. I like to use the Shuangduoduo blockchain e-commerce mall now. When buying maternal and infant products for your children in the mall, the products here can be traced to their origins, which makes you feel safe when buying and using them. The quality is trustworthy and recommended.

『四』Ten small businesses with a monthly income of 20,000 yuan

With the advancement of science and technology and the development of society, the competitive pressure for people to engage in business is increasing. Under such pressure, many people choose to start their own businesses. When you first start your business, choose some smaller businesses. Today, we will introduce you in detail to 10 small businesses with a monthly income of 20,000 yuan. We hope to provide you with some experience if you want to start a business.

1. Beautiful sewing industry

In recent years, a new industry has emerged from the general decoration service industry - beautiful sewing. In the beauty joint industry, it is mostly used to connect the gaps between ceramic tiles during decoration to protect the ceramic tiles without trapping dirt and evil. Some people think that the sewing industry is a very simple industry and do not think that it will bring much benefit to entrepreneurs. However, in fact, the monthly sales volume far exceeds the cost price by six times. In one year, the entrepreneur will earn about 1.5 million yuan, which can be said to be very considerable.

2. Maternal and infant industry

The current development prospects of the maternal and infant products industry are very good. Under normal circumstances, mothers are not overly picky about product prices. At the same time, maternal and infant products are consumables and have higher profits. Therefore, more and more entrepreneurs choose the maternal and infant products industry. Opening a maternal and infant store is the main choice for many franchisees. It can provide franchisees with marketing ideas and methods to help them successfully open a store.

3. Profitable street snacks

Initial entrepreneurs can also choose profitable street snacks as their entrepreneurial industry. For example, go to an amusement park to buy popcorn for children, or sell grilled cold noodles or stinky tofu on the street. The cost investment is not high, the business hours are relatively free, and the income will be considerable if you persist. It is a small business that you can choose.

4. Milk tea shop

More and more people choose to open a milk tea shop as their first business venture. Because the profit of a milk tea shop is very high, the profit of each cup can reach 70%, so it is very suitable as an initial choice to start a business.

5. Children's Paradise

In our country, almost every family has children, so choosing to open a children's paradise is also a good business choice. The main revenue of children's parks comes from the collection of tickets and membership cards. Because the audience is relatively large, the profits are also good.

6. Beauty Salon

Nowadays, people are more and more fond of beauty, and everyone has higher and higher requirements for their facial features and appearance. Therefore, the beauty industry has broad development prospects. With a large audience, it is a good project that can be chosen to make huge profits.

7. Wedding Company

Many young people will find a professional wedding team when they get married. Hosting, photography and design are all the responsibility of the entire team. Therefore, wedding companies have a larger consumer base. At the same time, wedding companies do not require much investment capital. So if you have connections and resources and integrate them effectively, earning 20,000 yuan a month is not a problem.

8. Breakfast shop

The pace of modern life is very fast. People who work cannot prepare breakfast at home. Therefore, in most cases, breakfast is served at a breakfast shop. Therefore, The consumer group of breakfast restaurants is very wide, and the profits will increase accordingly. At the same time, breakfast shops have relatively low requirements for store area and store environment, and the capital invested is relatively small, so the profits are relatively large.

9. Malatang shop

As a snack, Malatang is similar to a breakfast shop, but its audience is often young people. The ingredients for making Malatang are very simple and cheap, so the cost is relatively low. At present, Malatang stores have also added some auxiliary items such as barbecue and fried skewers to attract customers to consume.

10. Nail Art Industry

Everyone loves beauty, so many female friends will have manicures. The cost of manicure is very high, ranging from 50 to 500 yuan, and the cost of raw materials such as nail polish and care products is relatively low, so opening a manicure shop is also a good income option.

『五』Blockchain industry applications includeWhich

Taking the tourism industry as an example, blockchain applications are mainly focused on travel, travel community reviews, digital identity management, credit consumption management, tracking pilots’ professional certificates and qualifications, and hotel and airline loyalty Application areas include degree planning, reservation management, and consumption points management. In addition, with the development of blockchain, many related top domain names have been registered, which has had a relatively large impact on the domain name industry. In addition, blockchain also has applications in finance, games, entertainment and other fields.

『Lu』 What fields are blockchain suitable for?

The first one is the information security industry.
The second one is the bill business field
The third one is the payment and settlement business.
Fourth, identity/account authentication business.
Fifth, each node participating in the maintenance of the equity proof blockchain can obtain a complete data record. Using the characteristics of reliable and collective maintenance of the blockchain, the rights of the owners of equity can be confirmed.
Blockchain technology is really powerful. With the advancement of the times, this technology may change the development direction and trend of the financial industry, and because the blockchain technology itself has large capacity, high-speed computing, security, and convenience And other characteristics have laid a strong foundation for the advancement and popularization of technology.

『撒』 The future development prospects of blockchain

1. Blockchain has become the forefront of global technology development and opened up a new track for international competition. Blockchain will become a new key infrastructure to further accelerate the development of the digital economy, lead a new round of global technological and industrial changes, and become the "source" of technological innovation and model innovation. The world's major developed countries will further pay attention to blockchain technology, intensively introduce relevant policy plans, increase industrial support and guidance, and enhance the competitiveness of their country's blockchain technology and industry.
2. The digital currency bubble gradually cools down. With the spread and popularization of the concept of blockchain technology, more and more people will realize that Bitcoin is not the same as blockchain, and various air coins will be gradually eliminated. Blockchain technology innovation will return to a more rational track. Technical features such as decentralization, multi-party collaboration, and anti-calculation tampering will be highly valued by relevant industries. Some industries with strong innovation capabilities will continue to emerge with blockchain applications that have been transformed based on industry characteristics.

『8』How to apply blockchain How to apply blockchain

1. Financial field:
Blockchain is used in international exchange, letters of credit, equity registration and securities Exchanges and other financial fields have potentially huge application value. The application of blockchain technology in the financial industry can eliminate the need for third-party intermediaries and achieve direct point-to-point connection, thereby greatly reducing costs and quickly completing transaction payments.
2. Internet of Things and Logistics Fields:
Blockchain can also be naturally combined in the Internet of Things and logistics fields. Through blockchain, logistics costs can be reduced, the production and delivery process of items can be traced, and the efficiency of supply chain management can be improved. This field is considered a promising application direction of blockchain.
3. Public service fieldDomain:
Blockchain is closely related to people's production and life in the fields of public management, energy, transportation, etc. However, the centralized nature of these fields also brings some problems, which can be transformed with blockchain. The decentralized, fully distributed DNS service provided by the blockchain can realize domain name query and resolution through point-to-point data transmission services between various nodes in the network, and can be used to ensure that the operating system and firmware of an important infrastructure are not Tampered, you can monitor the status and integrity of the software, detect bad tampering, and ensure that the data transmitted by systems using IoT technology has not been tampered with.
4. Digital copyright field:
Through blockchain technology, works can be authenticated, proving the existence of text, video, audio and other works, and ensuring the authenticity and uniqueness of ownership. After the rights of the work are confirmed on the blockchain, subsequent transactions will be recorded in real time, realizing full life cycle management of digital copyright, and can also be used as a technical guarantee in judicial evidence collection. For example, MineLabs, a startup company in New York, USA, has developed a blockchain-based metadata protocol. This system called Mediachain uses the IPFS file system to realize copyright protection of digital works, mainly for copyright protection applications of digital pictures.
5. Insurance field:
In terms of insurance claims, insurance institutions are responsible for fund collection, investment, and claims settlement, and often have high management and operating costs. Through the application of smart contracts, there is no need for the policy holder to apply or the insurance company to approve it. As long as the claim settlement conditions are triggered, the insurance policy can automatically settle claims. A typical application case is LenderBot, which was launched in 2016 by the blockchain company Stratumn, Deloitte and the payment service provider Lemonway. It allows people to register for customized micro-insurance products through the chat function of Facebook Messenger, which is exchanged between individuals. High-value items are insured, and blockchain replaces the third-party role in loan contracts.
6. Public welfare field:
The data stored on the blockchain is highly reliable and cannot be tampered with, so it is naturally suitable for use in social welfare scenarios. Relevant information in the public welfare process, such as donation projects, fundraising details, fund flows, recipient feedback, etc., can be stored on the blockchain and transparently and publicly disclosed conditionally to facilitate social supervision.

『玖』 What are the practical applications of blockchain?

Essentially, blockchain is a distributed system that applies cryptography technology, is participated by multiple parties, jointly maintained, and continues to grow. Database system, also known as distributed shared ledger. Its anonymity, decentralization, openness, transparency, and non-tamperability make blockchain technology very popular among enterprises.
What are the practical applications of blockchain?
1. Medical treatment
In the medical field, data sharing between hospitals and hospitals means more accurate diagnosis and more effective treatment, and can also promote the development of the medical system. overall service capabilities. However, the sharing of data also means the privacy of doctors and patients.Exposing the problem, blockchain technology allows hospitals, patients and parties in the medical benefit chain to share data in the blockchain network without worrying about the security and integrity of the data.
2. Logistics
At present, the most criticized problems in logistics are missing parts and damaged express items. Blockchain technology can record all links in the process of goods from sending to receiving, and through network consensus , directly locate the problems in the intermediate links of express delivery, ensure the traceability of information, and avoid problems such as express delivery warehouse explosion, package loss, wrong delivery, etc.
3. Big Data
Big data is an indispensable part of the development of modern enterprises, and the security and non-tamperability of blockchain can allow more data to be liberated safely . Trusted blockchain data based on the consensus of the entire network is micro-V-BQ Er Wu Ba Scar Y, which cannot be tampered with and is safe. It also enables the quality of the data to gain unprecedented strong trust endorsement and also enables the development of the database. Entering a new era.
4. Distributed business platform
Combined with the decentralization and distributed ledger advantages of blockchain technology, there are many worthy integration points between this technology and the business platform field. If it can be Blockchain technology is the core supporting technology. In the field of commodity trading, we research and develop transaction models and trading systems based on blockchain technology and conduct direct transactions. In this way, producers can obtain greater benefits and consumers can obtain lower benefits. The product cost is the best of both worlds.