中国有机谷商城,中国有机谷是不是传销

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❶ How does blockchain help the new retail supply chain?

The new retail supply chain requires digital logistics information integration capabilities, independent equipment and intelligent warehousing conditions. , standardized quality control management. The distributed accounting of the smart cloud blockchain can read logistics information at will. It does not need to be attached to the existing digital center, saving data cloud costs. At the same time, it can achieve more efficient information integration and fiber sales collaboration.

❷ How to make money in the new retail chain

How to make money in the new retail chain? We can do this in four ways: team, circle, star coins, and product trader.
Path 1: As the team leader, we can earn points by recruiting new users, gain profit sharing through team sales, and exchange points for rising star coins;
Path 2: Establish a circle and Posts, comments, likes, live broadcasts, and writing professional knowledge in circles can all earn points. Circles that provide high-quality professional content can be set up as paid circles, such as makeup training, communication skills training, sales training, execution training, etc. ;
Path 3: Earn Star Coins. There are two ways to obtain Star Coins. First, by exchanging points. Second, by purchasing from the platform or Star Coin holders. It should be noted that as the As the value of the new retail chain platform increases, the value of star coins will also increase accordingly. Owning star coins means making money;
Path 4: Be a product trader of the new retail chain platform. It is very easy for a product trader of the new retail chain platform to make money. You only need to introduce merchants to the new retail chain platform and help merchants provide pre-sales, in-sales, and after-sales services and product promotion, and you can enjoy the sales profits of the new retail chain platform. Through the above four channels, many new retail chain users earn 3,000, 5,000, 8,000, and 10,000 per month, and some godlike celebrities can earn hundreds of thousands or hundreds of thousands per month.
Seeing this, do you also want to be a part of starting a business and making money in the new retail chain? Don’t hesitate, download it quickly, because in the world of blockchain, the earlier people join, the more they earn; the more people share, the more they earn; the more people contribute, the more they earn< /p>

❸ How does the supply chain distribution system of retail enterprises realize the transformation of online + offline new retail models

With the accelerated development of the Internet and the acceleration of new infrastructure,
Electronic Contract
As one of the infrastructures for
enterprise digital
transformation, it improves the efficiency of the enterprise's digital supply chain, accelerates the process of enterprise digital transformation, and enhances the enterprise's market competitiveness.
With the rapid integration and development of online and offline new retail industry, the business pain points brought by traditional paper signing to
retail enterprises
are becoming increasingly obvious. For large retail enterprises and cross-regional operating enterprises, Said that the huge
supply chain system
and distribution system involve complex business signing scenarios with many signatories
identity verification
difficult,
Risk Control
Weak capabilities and other problems seriously affect the operating efficiency of the enterprise.
In view of the pain points of contract signing and operation and management of retail manufacturing enterprises, the platform can provide retail manufacturing enterprises with
identity through the innovation of "
blockchain
+judicial + electronic signing" Certification
, online signing, signature management, blockchain certificate storage, judicial services and other one-stop professional and reliable blockchain electronic signing services. Through authentication methods such as
face recognition
and bank card four-factor, it solves the difficulty of identity verification in each business chain link; online signing breaks through time, space and geographical restrictions, with the help of mobile phones, iPads and other
terminal devices
It can be issued and signed in seconds at any time and anywhere, effectively solving a series of contract signing problems such as difficulties in enterprise procurement and signing in different places, difficulty in process information management and control, and long multi-party signing cycles; signature management shortens the cycle of contract signing and circulation, as well as the contract signing process. The sealing department
seals
approval and management pressure, effectively standardizes the sealing process, ensures the security of seals and information, and reduces potential risks of signing.
According to data from the "Special Report on the Application of China's
Electronic Signature
Retail Manufacturing Field in 2020" released by the third-party authoritative think tank
iMedia Consulting
, electronic signing can promote The business process efficiency of retail manufacturing enterprises is increased by 50%+, and the comprehensive contract signing cost of the enterprise is reduced by 50%+. For retail manufacturing companies, electronic signature services can connect R&D, production and manufacturing, supply chains and even end users, transform the company's existing processes and models, and achieve smart corporate management
new value
.

❹ What role does the use of new network technology play in building a new retail supply chain system?

New network technology can play an important role in building a new retail supply chain shock and mitigation system. Mainly reflected in the following aspects:

In general, the development of new network technologies can bring great development opportunities to the new retail supply chain system. and potential, which can improve the efficiency of the supply chain, reduce costs, improve customer satisfaction, etc., thereby promoting the development of the new retail industry.

❺ How to combine blockchain and new retail

How to apply blockchain in new retail?
As for the function of blockchain traceability technology, take JD.com as an example. This year, JD.com took the lead in implementing blockchain traceability technology, and the effect is obvious.
First, use blockchain technology to connect the supply chains of different commodity circulation participants with the blockchain storage system. These include origins, manufacturers, distributors, retailers, brands and consumers. Make each participant's information viewable in the blockchain system.
Secondly, the operators of the blockchain alliance chain can be roughly divided into the following categories: alliance chain, automation, visualization, data efficiency, cross-chain bridging, each link isThe entire operating mechanism and data link information are comprehensive, automated, open, efficient, rational and linked.
This operation and management mechanism is more scientific and rational. Especially in the food industry, taking beef as an example, through the unique traceability code of the purchased beef, consumers can clearly understand the authenticity of the purchased beef and the full traceability information, which greatly enhances trust. At the same time, big data public opinion helps companies carry out smart marketing activities such as brand cultural promotion to maximize the benefits of companies and consumers.
Finally, based on the fact that the retail industry naturally has the remarkable characteristics of fragmented transaction data, diversified transaction nodes, and complicated transaction networks, the collection, storage, and integration of information on commodity production, circulation, and delivery are the end-to-end retail supply chain. The core proposition of management.
Consumers, regulatory authorities and e-commerce malls are most concerned about the credibility, reliability, verifiability and security of the entire process information. Blockchain technology integrates multiple basic technologies such as consensus mechanisms of multiple transaction entities, distributed data storage, point-to-point transmission and encryption algorithms, and is naturally suitable for end-to-end information management of retail supply chains. Protect consumers.
As mentioned before, the application of blockchain traceability technology can help consumers see where the goods are, making the process clearer. It provides a good platform for producer reproduction, market supervision and e-commerce market operation and management. Let me give you another example, which is accounting.
Blockchain is essentially a "decentralized" huge ledger database. It can be said to transform the traditional centralized accounting method into distributed accounting. Blockchain is composed of a string of data associated using cryptography. In my opinion, the application of blockchain is intended to construct a trustworthy distributed business ecological environment that can both self-circulate and expand outward.
As I mentioned before about the characteristics of blockchain, information is transparent, open and common knowledge. In this way, for the retail market, profits are divided into two parts. One part is the value of Yuzhen’s goods. The other part comes from the addition of market information.
A reasonable look at the two sources of profit. Based on the environment created by the blockchain, market entities can reduce each other's wariness and increase the possibility of cooperation based on the openness of information. This is exactly the benign effect I expected from a trustworthy distributed business ecological environment. It is also the basis and premise of distributed accounting.
Cooperation in this good ecological environment can be simpler, more efficient and lower-cost, thereby achieving effective integration of resources and creating more economic and social value. More importantly, I believe that business is the result of the joint efforts of every market entity, and is also a participant in the blockchain. Each participant can find his or her own position in the blockchain, contribute their skills, and gain Corresponding rewards realize their own value.
Blockchain is the core supporting technology of the digital cryptocurrency system represented by Bitcoin. The core advantage of blockchain technology is decentralization, which can be achieved through the use of data encryption., timestamps, distributed consensus and economic incentives, etc., to achieve point-to-point transactions, coordination and collaboration based on decentralized credit in a distributed system where nodes do not need to trust each other, thereby solving the common problems of high cost and low cost in centralized institutions. Provides solutions to problems such as efficiency and data storage insecurity.
The application fields of blockchain include digital currency, certificates, finance, anti-counterfeiting and traceability, privacy protection, supply chain, entertainment, etc. With the popularity of blockchain and Bitcoin, many related top domain names have been registered. , which has had a relatively large impact on the domain name industry.

❻ What kind of sparks will happen if blockchain and new retail are combined?

Blockchain + new retail will reduce the asymmetry of buying and selling information and strengthen retail. Take the initiative to take action in the industry and increase user stickiness. Based on the reasonable analysis of consumption ranges under big data, merchants use data to launch targeted products and promotional activities to drive consumers' repurchase rates.

1. Blockchain + New Retail

Affected by the cold winter of capital, the development path of the traditional retail industry has become increasingly difficult in recent years, and has been replaced by new retail. of vigorous development. Of course, the hotly-hyped “blockchain” as an intermediary in recent years has made more and more people look forward to seeing what kind of sparks the perfect combination of the two will produce. As we all know, the traditional retail industry relies on information asymmetry to earn the sales price difference of products. However, the perfect "decentralization" feature of today's blockchain allows distributed ledgers to be released to consumers, directly eliminating middlemen. , New retail thinking helps establish new business models, and allocate the profit space between enterprises and consumers equally to both parties in a new way. Enterprises can establish sustainable economic models based on their own development characteristics, and consumers can obtain more information. Great value.

❼ How to use blockchain in new retail

First, use blockchain technology to connect the supply chains of different commodity circulation participants with the blockchain storage system. These include origins, manufacturers, distributors, retailers, brands and consumers. Make each participant's information viewable in the blockchain system.
Secondly, the operators of the blockchain alliance chain can be roughly divided into the following categories: alliance chain, automation, visualization, data efficiency, cross-chain bridging. Each link has a complete set of operating mechanisms, and the data chain information has Comprehensiveness, automation, openness, efficiency, rationality and linkage.
This operation and management mechanism is more scientific and rational. Especially in the food industry, taking beef as an example, through the unique traceability code of the purchased beef, consumers can clearly understand the authenticity of the purchased beef and the full traceability information, which greatly enhances trust. At the same time, big data public opinion helps companies carry out smart marketing activities such as brand cultural promotion to maximize the benefits of companies and consumers.
Finally, based on the fact that the retail industry naturally has the remarkable characteristics of fragmented transaction data, diversified transaction nodes, and complicated transaction networks, commodity production, circulation,The collection, storage and integration of delivery and other information are the core propositions of end-to-end retail supply chain management.
Hongqiao Technology uses blockchain to replace the paper model in the existing cross-border trade process, and forms a closed-loop self-certification capability for data on the chain through the integrity and correlation of trusted transaction data. Improve the document review speed and process operation efficiency in cross-border trade. Customs can directly manage the entire process of cross-border trade, review the transaction process in real time, and quickly and accurately analyze and control risks.

❽ What role does blockchain play in new retail?

Zhifu Bei Huiyun Blockchain can produce three relatively certain technical empowerments for new retail: Optimizing supply chain management , product traceability, consumer identity confirmation. Among them, Songting is a direct technical support for modern logistics, and the effect is even more prominent. Leading e-commerce platforms such as Tmall and JD.com have many businesses that have maturely used blockchain technology, such as Moutai Yeyu anti-counterfeiting, etc.

❾ In the new retail era, how to use blockchain technology to create better customer marketing relationships

Author | Campbell R . Harvey

Source | Shiji Business Review (ID: efuture555)

In the marketing and advertising industry, blockchain technology has more important application significance, but, "CMO" However, the survey data shows that only 8% of companies believe that blockchain technology plays a moderate or important role in marketing.

Although the blockchain concept has received a lot of hype, the obvious result is that blockchain technology is not well understood. Such "conceptual hype + lack of in-depth understanding" has caused certain obstacles to the in-depth application of blockchain technology, causing marketers to adopt a "hesitant and wait-and-see" attitude towards this technology.

Blockchain technology has the characteristics of transparency, stability and security, which makes this technology widely used in supply chain management (SCM, SupplierChainManagement), smart contracts (Smart Contracts), and financial reporting (Financial Reporting). It has reliable and trustworthy advantages in information management such as IoT (Internet of Things), private medical treatment, and even power grids. At the same time, the data transfer model of blockchain technology greatly reduces transaction costs, enables verification and effective exchange of ownership, and opens the door to real-time micropayments. This information exchange model reduces payment friction, some intermediaries and middle links that make a living disappear, and it becomes possible for consumers to own and control personal information. All of the above allow us to see the disruptive potential of blockchain technology in information management, transactions, marketing and other fields.

Today, financial transactions have considerable transaction costs. Retailers pay a 3% payment processing fee to credit card companies (Translator's Note: 3% is the American fee standard), and the payment fee at gas stations is even higher. Sellers who open stores on eBay and Shopify need to bear payment and transaction fees, transaction fees for paying with PayPal, etc. All of these fees add to the cost of goods and are often passed on to consumers. Therefore, with the widespread use of credit cards and debit cards, many merchants have set consumption limits to avoid loss of profits caused by excessive fees.

Blockchain technology will significantly reduce financial transaction costs, even approaching "zero transaction costs." Even small transactions will enjoy this profit. In the financial field, financial giants such as Mastercard and Visa are already using blockchain technology to handle local currency remittance business. The entire process is safe and transparent, which brings more choices and benefits to merchants. Cost comparison opportunities instead of relying solely on credit card transactions.

In the field of marketing and advertising, blockchain technology also has a profound impact. Currently, marketers are already using shared information purchased from third-party social media (such as Facebook) to obtain customer marketing data. This move undoubtedly illustrates the marketing value of data and also points to the trend and potential of digital marketing.

However, using blockchain technology, merchants can use micropayments to incentivize consumers to share personal information without the need for intermediary merchants. For example:

A grocery chain can pay consumers $1 for installing their APP;

If consumers agree to enable location tracking, they can get another $1 Rewards;

If consumers open the APP "1 time per day" and spend at least 1 minute on it, retailers can pay them a few cents or store points to reward customers for their loyalty. Spend.

During this period, merchants will push promotions and special offers to consumers.

In fact, consumer customization opens up some legitimate marketing mechanisms, such as providing personalized marketing or prices. This is one of the main values ​​of consumers voluntarily providing various data. This method of marketing estimation derived from real consumer data will not only reduce the risk of fraud caused by anonymous promotions, but also reduce the various risks of promoting APPs due to incomplete and inaccurate consumer information. Application troubles.

The same method as the above method of promoting the use of APP can also be used for "smart contract" (a virtual agreement that does not require a middleman to confirm, audit and verify identity due to the support of blockchain technology) marketing middle. Based on the support of blockchain technology, consumers will activate this "smart contract" when they subscribe to Email or bookmark the registration reward plan. After that, whenever consumers interact with Email orWhen there is interaction with the ad, a small incentive is automatically deposited into the consumer's wallet. This brings us to our next topic.

A similar model can be used in the website promotion advertising business, that is, motivating consumers through compensation to drive page views for each advertising page.

In 2016, a study released by HubSpot showed that most Internet users do not like pop-up advertising windows and mobile window ads, believing that online advertising seriously interferes with vision and has certain intrusive and damaging negative effects. For this reason, more and more users are installing ad blocking tools. This widespread trend of distaste has had significant punitive consequences for the advertising industry. It is estimated that ad blocking will cost publishers a whopping $35 billion in lost revenue by 2020.

With the support of blockchain technology, marketers can rethink their advertising, marketing promotion and revenue models, that is, consumers who pay attention to marketing and advertising can directly pay them "small incentives" "Of course, this method will also get rid of the middle layer of advertising distribution, Google or Facebook.

It is believed that the “duopoly” of Google or Facebook in the Internet and digital advertising will soon be threatened by the application of blockchain technology. Although keyword-based search will not completely disappear, its advantages will no longer exist. Ultimately, individuals will take control of their own private online profiles and manage their own social networks.

With the help of blockchain technology, companies can bypass some of the current social media “giants” by interacting directly with consumers and share the rewards of browsing ads with consumers. In 2016, Google reportedly generated an average of $73 in revenue per active user through advertising. Of course, $73 is just the average return for more than 1 billion active users, and we can reasonably estimate that the revenue Google brings to some highly valued people will be far more than $1,000. Just imagine, when companies use blockchain technology to implement "voluntary browsing advertising" and deliver effective product consumption value to consumers, how great the marketing effect will be?

With the help of blockchain technology, advertising delivery and the degree of consumer participation can also be confirmed to avoid excessive advertising and the abuse of email advertising. Because excessive advertisements and flooding of email advertisements will not only make consumers bored and lose motivation to purchase, but will also aggravate consumers and create resentment, thereby blocking advertisements. For example, consumers who have already purchased the product will not be willing to receive it anymore. Any advertising placed by the Company.

Blockchain technology can also be used to verify the source of marketing information. Micropayments will effectively destroy large-scale phishing spam emails, weaken the interference of ineffective marketing on people, and purify Email environment.

Approximately 135 billion spam emails are sent to users every day, accounting for 48% of all emails sent. With only one reply for every 12.5 million emails sent that are considered "junk," the waste and disruption are staggering.

Using blockchain technology, as long as the recipient is paid a small marketing fee, spam can be filtered or blocked through these small marketing costs. With the help of these marketing costs, companies can help identify the target emails. Marketing or trading to consumer groups with independent wishes.

A similar situation is that on the Internet, every time a user clicks on a link, a small micropayment transaction may be generated. In most cases, users only need to pay a small fee, for example, it only costs one cent to read a news article. This kind of micropayment will be a powerful weapon in defeating "denial of service attacks". (Translator's Note: Denial of service attacks, referred to as Dos attack. Dos attack is a type of network attack. This attack has always been a problem that cannot be reasonably solved. For example, an attacker recruits a robot to attack a website, Sending millions of requests causes the website to crash due to full cache, slow response or even outage).

Blockchain technology can also prevent robots from setting up false media accounts, sending a large amount of false information to users, and stealing the online advertising revenue of big brands. Online authenticity is indeed baked into blockchain technology.

Keybase.io is a company dedicated to solving the problem of social media fraud, using blockchain technology to allow individuals to prove that they are the legitimate owners of various social media accounts. This makes marketing impact easier to track and marketing spend easier to demonstrate, both of which represent major breakthroughs for the marketing industry.

As of 2016, fraudulent or deceptive display advertising resulted in a loss of $7.6 billion, and this loss accounted for 56% of total display advertising revenue. In the next few years, this number is expected to increase. will rise to $10.9 billion.

Using blockchain technology to track advertising display activities, marketing organizations can monitor the execution of the entire automated advertising campaign to ensure that marketing support is used to promote return on investment (ROI), and can directly quantify and analyze marketing The input and output of activities generated by each user and each email.

By associating small marketing behaviors with micropayments, blockchain technology solves these attribution problems that have plagued marketers in industry operations and management for decades.

In addition, ordinary people who create popular new media content, such as some highly sought-after viral videos or social posts, can receive "rewards" every time they are clicked. , this will all be attributed to "blockchain technology". But the currentThe thing is, they don't get paid unless their work is published on a subscription-based online platform or channel.

In all these blockchain application scenarios, content creators have the right to create and manage their own successful works.

Coupit is both a cryptocurrency (Coupit Coin) platform and an open market where businesses and individuals can sell their products and services. The difference is that Coupit is an e-commerce platform powered by blockchain technology, and Coupit is preparing to maximize the use of blockchain technology to improve the impact of its marketing content.

Based on the support of blockchain technology, the company's marketers can intervene in the development process of consumer loyalty programs and group buying alliance programs. Consumers can exchange their own rewards and offers with each other, and marketers can easily differentiate between dormant and loyal customers. This visible, transparent, and easy-to-operate means helps marketers create personalized marketing prices and promotions for customers, thereby expanding their marketing effectiveness.

Even if aggregator analysis or intermediary analysis is necessary, micropayments will allow businesses to bypass ad blocking tools, and individuals will have control over the amount of personal information they share and will directly receive ad views. With the rewards coming, many privacy issues will also be completely solved due to legal protection.

Take the Brave browser as an example. This new web browser developed by Brendan Eich, co-founder of the Mozailla project and creator of the JavaScript language, in addition to providing a new level of privacy and security protection, Brave enables a blockchain system designed to transform the relationship between users, advertisers and content creators. Its “Basic Attention Tokens” (BATs) are tokens for a blockchain-based advertising platform. The project aims to eliminate third-party advertising transactions, protect user privacy, reduce advertising fraud, and share content with users. Revenue to reward users' attention to improve online advertising. _ Translator's Note) will allow publishers and advertisers to monetize value-added services to gain part of the growth associated with the advertising business, 73% of which is driven by Facebook and Google dominates.

As blockchain becomes mainstream, all intermediaries will need to adapt their business models. The decision-making chain changes structurally:

Individual consumers will have greater control over how they share their private information;

Consumers will decide how to spend time with advertisers Interactive;

Spam and phishing scams are blocked, and from a cost perspective, the spam sentThe more they do, the less sustainable their businesses will be.

From an enterprise perspective, this may mean a higher level of control over the traffic quality of all marketing promotions, as well as a better understanding of consumer behavior based on data management.

On the other hand, ads cannot be served without a transactional fee being paid to each affected individual. Consumers will also be motivated to post real and accurate social information online, such as describing content of interest, etc., and they will also pay for it. Instead of paying marketing fees to social media middlemen, marketers will pay directly to the end consumer. When the target consumers are high-value customers, the incentive mechanism will also increase, and the marketing will directly hit the bull's-eye.

Blockchain technology has great potential in reshaping social trust, making social trust more powerful, increasing visibility, connecting multiple resources, and rewarding individuals for their contribution to transactions. Marketing activities and the advertising industry have will be fundamentally affected by these changes. Not only for the company's top marketing leaders (CMO, chief marketing officer), but also for decision-makers such as corporate strategic planning, finance, and technology decisions, pushing them to design and implement blockchain as a priority business matter. From an operational perspective, companies may establish new high-level trust models with consumers and ultimately connect consumers with products through credible marketing campaigns.

Marketing managers and technology managers are likely to use blockchain technology to reshape corporate customer relationships. Early introduction of this far-reaching technology will help companies seize market opportunities and benefit from this technology. Benefit in advance from technologies that will be widely used in the future.

About the original author:

Campbell R. Harvey is currently Professor of Finance and J. Paul Sticht Professor of International Business at the Fuqua School of Business, Duke University. He served as the 2016 U.S. President of the American Finance Association. Professor Harvey is an investment strategy advisor to Man Group, PLC, and a partner and senior advisor to Research Affiliates, LLC. For the past 5 years, he has taught blockchain courses at Duke University: Innovation and Crypto ventures.

Christine Moorman is T. Austin Finch, senior professor of business administration at Duke University’s Fuqua School of Business and author of the Journal of Marketing 》 (Journal of Marketing) Editor-in-Chief.

Marc Toledo, a senior associate focusing on blockchain and digital transformation at PwC, graduated from Duke University with an MBA, and has led cybersecurity and cybersecurity while working at the World Bank and Apple. , large-scale projects related to machine learning and artificial intelligence.