区块链与电子商务结合,区块链与电子商务融合发展的探索实践

Ⅰ The future prospects of blockchain e-commerce

This development model has good prospects.
Blockchain e-commerce is widely used in the economic field. Blockchain technology has strong practical significance in cultivating new drivers of economic growth, building an honest society, improving management technology, and alleviating financing difficulties for small and medium-sized enterprises.
Blockchain e-commerce has been widely used in many different fields, such as financial services, Internet of Things and supply chain management. It has the characteristics of decentralization, immutability and high security.

II What is blockchain e-commerce

It is to use the advantages of blockchain technology to serve the actual transaction scenarios of consumer shopping and help consumers realize their dreams of value-added shopping. The blockchain system model first passes through the blockchain mall platform, leveraging the leading trend of blockchain technology to help physical enterprises quickly increase product sales, while also allowing consumers to get the greatest benefits from shopping.

Ⅲ What is a chain merchant

Chain merchant is a new business ecology of the Internet based on blockchain technology.

Chain merchants are blockchain + Internet industry solutions, or blockchain e-commerce, which is an upgrade and innovation of traditional e-commerce.

Chain merchants are based on blockchain technology. On the one hand, they ensure the "authenticity" of the products/items being traded through technical means such as traceability and measurement. On the other hand, they record and record in an open, transparent and non-tamperable manner. Display the price system, transactions and profits of all goods to ensure "real prices". At the same time, because it is "decentralized", the mall has no central stakeholder, and the entire profit and growth benefits will be shared by all mall consumers and contributors.

The "chain" of chain merchants refers to blockchain technology, and the concept of "chain merchants" was proposed for "e-commerce". Chain merchants are decentralized e-commerce, while e-commerce is centralized e-commerce. This is the fundamental difference between the two. How does blockchain technology empower e-commerce? The integrated application of blockchain technology plays an important role in new technological innovation and industrial transformation. Blockchain technology is deeply integrated with the real economy and e-commerce industry, and promotes e-commerce transactions to be "efficient, transparent, and process traceable", promotes data verification, optimizes business processes, reduces operating costs, improves collaboration efficiency, and builds a trustworthy system, etc. play a role. Blockchain + e-commerce mainly manifests itself in innovative business models, enriched consumption scenarios, reduced transaction costs, enhanced product traceability, etc. Chain merchants are a combination of blockchain and e-commerce. An important advantage is that it can improve the transparency of transactions and thereby promote trust. Merchants put goods on the chain. Once the goods are put on the chain, all their logistics information is presented openly and transparently on the blockchain. Every transaction and circulation information isClearly visible and cannot be tampered with. It is clear whether the goods are sold by official merchants and whether the place of delivery is the place where the goods are sold directly. There will be no way for counterfeit goods to hide. This will help to truly solve the problem of "fake goods running rampant" in Internet e-commerce. The chain merchant sales model also truly realizes the "B2C" point-to-point transaction model. Merchants ship directly to consumers, eliminating the layers of profit exploitation by intermediary platforms and distributors, allowing prices to return to the original value of the goods, and giving consumers real Affordable. Chain merchants use blockchain technology to continuously improve and support the construction of the integrity system. All transaction records and evaluations between merchants and consumers are recorded on the blockchain network, which can prevent fraudulent reviews and orders and return the right of independent choice to consumers. Moreover, blockchain technology ensures that consumer data rights are confirmed, and the right to use data is returned to the hands of consumers, which can avoid unfair business practices such as "big data" killing. Blockchain technology has natural advantages in "data collection and use management, consumer rights protection".

The core concept of chain merchants is: co-construction and ownership. Everyone who creates value for the mall is a contributor. Because the chain merchant is "decentralized", the mall has no central stakeholder. The profits and growth benefits of the entire mall will be shared by all mall consumers and contributors, and the profits will be fairly distributed through the token economic model. On the one hand, consumers can obtain corresponding contribution value for the profits they create; on the other hand, consumers also become the owners of the mall's interests. Chain Merchants advocates that everyone work together to build a trustworthy and fair mall. You can buy goods and contribute, or you can dedicate your leisure time to create profits by watching videos, clicking ads, etc. The profits and growth value of the entire mall belong to All contributors will enjoy the dividends of mall development together.

Blockchain technology has become a national strategy, and chain merchants will be the most popular blockchain + big data application model in the future.

Ⅳ What does blockchain mean?

Ⅳ Bitcherry BCHC proposed “Blockchain 4.0” to promote the application practice of blockchain and e-commerce industry< /p>

With the continuous development of blockchain technology, it seems that many industries want to have something to do with blockchain. There is a popular saying in the world: "Those who get the blockchain will win the world." Big words. So is this blockchain really as amazing as everyone says? How will blockchain finally be implemented? Today, let’s first talk to you about the application practice of blockchain in the field of “e-commerce”.

First, let’s briefly review what is e-commerce? E-commerce was born onIn the 1990s, it used information network technology as a means and commodity exchange as the center and side business activities. We call e-commerce "EC" for short. Many people think it is the ultimate major commercial use of the Internet, so they call it an epoch-making symbol.

According to data from US market research company Forrester, by the end of 2018, China’s e-commerce market is expected to reach US$1.1 trillion, becoming the world’s first trillion-dollar e-commerce market. The report points out that by 2022, China's e-commerce market will reach US$1.8 trillion, far exceeding the United States and Japan.

With the expansion of e-commerce, it has also greatly promoted the development of logistics, customer service and other industries. But at the same time, it has also brought about many problems. According to big data from the e-commerce consumer dispute mediation platform, the number of complaint cases accepted in the first half of 2018 increased by 66.93% year-on-year, and the growth rate was much higher than in previous years.

In order to solve the pain points of e-commerce in aspects such as counterfeit goods, logistics, integrity, and supervision, major companies and platforms are also showing off their skills and tricks. The most eye-catching one is our protagonist: blockchain. So how does it solve these problems?

First, supervise the production process of goods.

Second, trace and track the transportation of goods.

Third, guarantee product sales and after-sales service.

Fourth, protect user privacy.

The distributed e-commerce platform Bitcherry BCHC solves the platform trust crisis

Bitcherry BCHC is the world’s first distributed e-commerce platform. It is based on blockchain technology and is committed to To create a super ecology covering all aspects of clothing, food, housing and transportation. In the community ecology, all participants, such as users, merchants, super nodes, operating nodes, etc., use the token system for everyone's participation and economic sharing to open up the online and offline O2O e-commerce system, making the entire ecology healthy and autonomous. , develop healthily.

It is understood that the distributed e-commerce network has multiple payment methods, distributed sharing mechanisms, behavioral token incentives, distributed open platforms, multi-industry and multi-community access, and operating nodes around the world. , decentralized distributed business organizations, community self-propagation and ripples and other characteristics.

At present, consumer information is leaked, everyone has become a "digital labor", merchant profits are reduced, customer acquisition costs are increasing day by day, supply chain supervision is lacking, and product quality problems occur repeatedly, which is the problem for most centralized e-commerce companies. main pain points. Different from the centralized model of traditional e-commerce platforms, the underlying technology of distributed e-commerce platforms is a distributed accounting method that allows transaction data, dissemination, purchase, circulation and other behavioral dataOn the chain, it is open, transparent and cannot be tampered with. In distributed e-commerce based on blockchain technology, industry issues such as product traceability, logistics supervision, user evaluation and community incentives are all well-founded and well-founded. It returns data, traffic and value to the parties involved in the transaction, effectively solving the various shortcomings of centralized platforms.

To promote the implementation of blockchain in actual business scenarios, Bitcherry BCHC proposed "Blockchain 4.0"

According to the reporter's investigation, Bitcherry BCHC will adopt a two-stage implementation of "Blockchain 4.0" 4.0” target. Providing a public chain with high TPS and compatible with Ethereum smart contracts is the first phase of Bitcherry BCHC's measures to ensure the safe and efficient circulation of digital assets in the e-commerce ecosystem. In the second phase, Bitcherry BCHC will provide a large public chain environment that supports the e-commerce ecology - an e-commerce vertical blockchain network platform, allowing e-commerce operators to quickly realize digital operation transformation in the digital economy era and realize mutual cooperation in the e-commerce ecology. diversion. In addition, the reporter learned that the large public chain environment will also provide a governance structure, including a smart contract-based complaint mechanism, reputation scoring, arbitration mechanism, etc., to prevent fraud and damage to the interests of consumers and digital asset investors, and ensure the e-commerce ecosystem compliance and healthy development.

In terms of technology, the Bitcherry BCHC public chain will combine blockchain and DAG technology to provide a chain network system, and the main chain will provide guarantee for the security of the entire system. Use signature algorithms, distributed storage, data operations, consensus mechanisms, message diffusion and other technologies to optimize the distributed e-commerce network architecture, and use a decentralized and non-tamperable structure to allow all participating entities in the Bitcherry BCHC ecosystem to establish a trust mechanism to achieve Second-level fast transaction verification by all parties is the main technical feature of the Bitcherry BCHC project.

VI What are the advantages of blockchain + e-commerce?

Online shopping is convenient, complete, and saves time and effort. It has become an unchangeable way of life for people and has brought a lot of convenience, but there are also some problems that trouble consumers.

Counterfeit goods are rampant and quality issues cannot be monitored

Counterfeit goods are an online and offline economic phenomenon. However, after being spread through Internet platforms, online fakes have been questioned, and sometimes the Internet is even called a "counterfeit goods distribution center."

For e-commerce companies eager to operate normally, the Internet is both a prosperous place and a sad place. Many e-commerce companies have suffered serious damage to their reputation.

In response to this phenomenon, we use blockchain technology to develop a decentralized traceability certification mall. All products in the mallThe traceability information of the product will be displayed on the product details page, from the origin of the raw materials, raw material batches, to the production and processing process.

The traceability information of dealers and distributors, including logistics, will be fully displayed on the product details page. Consumers can see all the information about this product just like browsing the product details page normally. . Consumers can supervise products from the source, prevent fakes, and verify the authenticity of products.

Credit crisis

The problem of consumer trust behind selling fake goods. Once trust declines, it will not affect one or two online stores, but the entire e-commerce industry faces an existential crisis. Not only that, in recent years, it is not uncommon for many consumers to engage in dishonest behaviors such as returns of inferior goods, overbearing clauses, and rising prices first and then falling prices. There are also many merchants who try to falsify their products, boost sales and praise, shatter the glass, and confuse consumers.

On the surface, the phenomenon of e-commerce billing is a problem of imperfect laws and regulations, but fundamentally it is an issue of unscientific operating rules of e-commerce platforms, especially e-commerce or product display and sorting. the rule of. Using a unique algorithm, we focus on product quality and service quality, while integrating sales and reputation.

At the same time, we use intelligent detection mechanisms to punish merchants who fake orders. Merchants do not need to spend a lot of money to pay bills, which avoids unfair competition in paying bills and maximizes the overall interests of the community.

Operating costs remain high

The cost of opening a store on a traditional e-commerce platform is getting higher and higher. Excluding product costs, traffic drainage, new production, filming and production, and platform deductions, merchants are increasingly saying that they can’t bear it.

Thanks to the decentralized model, blockchain and smart contracts, the use of quality and security chains and smart contracts, the use of cryptocurrencies as payment solutions, taking into account security, low cost and fast payment processing speed.

The combination of blockchain and e-commerce has the following advantages:

Improve operational efficiency: Use the technical advantages of blockchain to simplify operations and improve efficiency. Smart contracts are used to regulate intermediaries, such as logistics and payment processing partners, but also to monitor sellers and consumers.

The smart contract retains records of transactions and evaluations between all sellers and buyers in the quality safety chain, ensuring that all reviews come from customers who actually purchased the product. Transaction records and assessments must not be tampered with.

Trust and Transparency: Another important advantage of blockchain and e-commerce is that it can increase the transparency of transactions, thereby promoting trust. Every transactionYidu is recorded on the shared ledger and cannot be modified by anyone.

It provides high security, enhanced visibility, and faster processing making every transaction trustworthy, reliable and transparent.

Reliable data security: Whether it is centralized storage or cloud storage, data storage is always a vulnerable place and can easily fall into weak encryption. Even the best encryption systems can be hacked.

Blockchain technology is used to provide a decentralized ecosystem to ensure data security on the chain.

Combined with blockchain technology, it breaks the traditional e-commerce benefit distribution system, breaks the traditional e-commerce anti-counterfeiting model, and creates a new "decentralized" trusted mall and blockchain through individuals, merchants, and platforms. Community.

Ⅶ Who knows better about whether the blockchain technology launched by Chenglian Technology can promote the development of e-commerce?

Of course, blockchain technology can solve the problem of depletion of traditional e-commerce traffic and user Issues such as secure transactions are of groundbreaking significance. With its various functional advantages, it will push traditional e-commerce platforms into a new development direction. These networks can be found.

Ⅷ Review: Blockchain Revises WTO E-Commerce Ban -

Over the past few decades, technology and digital innovation have changed the perspective of our lives, from how we communicate to work , entertainment, learning, ways of doing business, etc.

One notable example is how the Internet has changed the way we communicate and obtain information. The Internet has brought about the possibility of virtually free and instant communication - something that was unimaginable before the Internet 30 years ago.

The emergence of the Internet and the ensuing innovation known as the digital revolution has changed our lives and created a new economic system - the digital economy. Maoqiu Technology believes that the digital economy has created huge opportunities and also brought terrible challenges.

As a result of the 1998 World Trade Organization ("WTO") moratorium, many economies, especially developing countries, lost billions of dollars in tariff revenue from digitally delivered products. The moratorium prohibits the government from imposing tariffs on digital product transmissions, best known as electronic transmissions (“ET”).

For example, e-commerce enables products such as software, music, books, movies, video games and most importantly DATA to be traded digitally rather than via CDs or DVDs as in the past.

As a result, products that once generated billions in customs revenue are now “duty-free.” According to research by the United Nations Conference on Trade and Development (“UNCTAD”), developing economies lost over $10 billion in potential due to the WTO’s suspension of ET in 2017.in tariff revenue.

The World Wide Web enabled globalization in an unprecedented way, a technology that empowered centralized database architectures and drove the concentration of economic power into a handful of global technology companies, known as Big Tech. Or tech giants.

There are growing concerns that big tech companies are gaining not only economic power, but also political power. Events such as the Facebook-Cambridge Analytica data scandal and Google’s search engine manipulation effects speak for themselves.

It is no coincidence that on July 29, 2020, the House Antitrust Subcommittee grilled the CEOs of technology giants; Facebook, Amazon, Apple, and Google studied the impact of their dominance on the U.S. and global agenda.

However, there seems to be controversy over whether the dominance of big tech companies is a threat or a success for the economies in which they operate. Facebook's Mark Zuckerberg noted in his opening statement before the U.S. House of Representatives Antitrust Subcommittee that "the tech industry is America's success story; ... our industry is one of the ways that America shares its values ​​with the world. It is also our most important One of the economic and cultural exports.”

So far, the United States and China are the winners of the digital economy. In 2019, the digital economy accounted for 15% of global gross domestic product (GDP), with the United States and China accounting for nearly 40% of the total. According to the 2019 UNCTAD Digital Economy Report, the United States and China account for 90% of the market value of the world's 70 largest digital platforms and more than 75% of the global public cloud computing market.

Digital platforms and cloud computing (digital data) are the main drivers of the digital economy. In addition, the seven largest digital platforms; Amazon, Apple, Alibaba, Facebook, Google, Microsoft and Tencent; account for two-thirds of the total market value of the global digital economy, and five of the world's seven largest digital platforms are located in the United States.

The dominance of technology giants in the digital economy and global trade is evident across all industries. For example, in the media and advertising industry, various reports estimate that the two “tech giants” Google and Facebook accounted for 41% of the global advertising market share in 2019.

On the other hand, Amazon dominates the e-commerce market, with a global retail e-commerce market share of over 14% as of 2019.

The achievements and milestones of technology giants in promoting the digital revolution are beyond doubt. “I’m proud that we’re giving people; people who have never had a voice before; a chance to be heard and giving small businesses access to tools that only the biggest players have” Mark Zuckerberg on July 29, 2020 antitruststated at the hearing. In fact, in Maoqiu Technology’s view, communication and access to information are some of the major achievements of recent decades, and technology giants are the heroes in this battle for the digital revolution.

However, the fight for the digital revolution, like any other battle, is not without sacrifice and harm.

With the rise of the digital economy, the threat of a WTO suspension of electronic transmissions goes far beyond the loss of tariff revenue. They kill basic economic principles such as voluntary returns and the famous economic theory of comparative advantage by David Ricardo.

Tariffs and other tariffs do more than just generate revenue for the government. They also protect the local baby industry from being hunted down, cannibalized, or what we call competition by the tech giants. Therefore, the WTO moratorium deprives countries, especially developing economies, of their economic sovereignty, rights and powers to protect their economies.

The impact of Facebook and Google on the local advertising industry in various countries is like a bell ringing from the top of a mountain. In many countries, Facebook and Google have taken over the entertainment and advertising markets. As a result, local media outlets; radio/television stations, newspapers have ceased operations due to financial constraints.

We waited too long to respond and now the damage is too severe to repair. Amending the WTO's moratorium on electronic transmissions and other tax regulations could save developing countries billions in lost tariff revenue, but would do nothing to revive and protect decimated local industries from the looming dominance of tech giants.

E-commerce is credited with transforming the retail industry; businesses can now directly reach customers anywhere on the planet without the need for local representatives, distributors or dealers. E-commerce lowers entry barriers and promotes international trade. As a result, millions of local businesses face additional difficulties due to fierce competition from foreign companies in the local market.

The inability of the Internet to provide security and traceability solutions for digital customs is not unsolvable. We may have heard of blockchain technology and distributed ledger technology. Blockchain is a new technology launched a decade ago, and many analysts predict its impact will exceed that of the Internet.

Blockchain: As a distributed and immutable ledger technology, it provides a solution to two key challenges facing the Internet - trust and transparency.

Blockchain uses smart contracts to facilitate the automation of transactions, such as processing payments, while notifying all relevant parties; this may include tax authorities. Contract terms enforced through smart contracts eliminate the need for human intervention in transaction processes that are prone to fraud or error. Blockchain has the proven ability to accommodate disintermediation, increase transparency, and increase audibility.

The security of the blockchain is based on three security features, namely the ledger’sUsage, blockchain and distributed applications.

The ledger is the record of every transaction on the blockchain. Transactions recorded on the blockchain are immutable and cannot be edited or deleted. Blockchain is a distributed application that supports peer-to-peer transactions without any intermediary.

The ledgers recorded on the blockchain network are distributed on all nodes or computers on the blockchain network. Digital Customs built on blockchain shows that tax authorities can become part of the node on all digital platforms operating in their respective economies.

Nodes on the blockchain network authenticate all transactions through a consensus mechanism and detect data tampering based on its basic characteristics such as immutability, transparency, auditability, data encryption and operational resiliency.

Since data is replicated and cryptographically integrity checked across many nodes running on disparate computer networks, blockchain provides a reliable defense against cyberattacks.

If any node disagrees with the transaction, it cannot process and protect the network from fraudulent transactions. This level of security enables tax authorities to effectively implement tax policies.

As the name suggests, blockchain is a blockchain. Each block contains the hash value of its previous hash to join the blocks. Therefore, in case of any data correction, the hash will be changed and the entire chain will need to be changed.

The distributed nature of blockchain provides superior protection against potential external attacks and promises enhanced security. Cryptography, as the core feature of blockchain, makes transactions more secure, verifiable and verifiable.

Transaction history is immutable; once recorded on the blockchain, they cannot be deleted or changed. Tax authorities will be present as validators on all digital platforms operating their respective economies and will not let any non-compliant transactions go through.

Blockchain technology provides the security and technology solutions countries need to establish successful digital customs. Blockchain solutions go beyond providing efficient digital customs. Blockchain offers the highest level of transparency, providing countries with a wide range of solutions to effectively implement fraud-free tax policies.

Ⅸ Blockchain e-commerce, a better choice

01 Blockchain e-commerce, a better choice

Your destiny is in your hands in hand. Either you control life, or life controls you. Your mentality determines whether you are a mount or a rider.

In 2019, Alibaba CEO Zhang Yong said at the Alibaba One Business Conference on January 11: "After 20 years of development, Alibaba has formed the world's largest consumer platform. There are more than 600 million active consumers every year on platforms including Taobao and Tmall;This platform started with physical goods. Moreover, this platform has now begun to form two other important sectors. One sector is digital goods and cultural entertainment products, which include companies such as Youku, Alibaba Pictures, and Weibo within Alibaba’s system; the other sector is local life services, which includes Ele.me, Fliggy, and Taobao within Alibaba’s system. Tickets etc. Physical e-commerce, digital and entertainment goods, and local life services, these are Alibaba's three major areas of consumption..."

It can be seen that the development of today's e-commerce has reached an extreme era - — has changed our shopping methods and lives, bringing great convenience but also bringing many pain points: The first is for e-commerce itself: supply chain management, information asymmetry caused by centralization, etc.; the second is For the majority of users: data privacy and security, difficulty in distinguishing product authenticity, etc.

The increasing maturity of blockchain technology has provided features such as distributed storage, point-to-point transmission, and consensus mechanisms to solve these pain points. A feasible idea.

Imagine using blockchain technology combined with the characteristics of e-commerce to further improve and open up the three key streams in e-commerce: cash flow, information flow, and logistics, and optimize the industrial chain. Downstream relationships and even broadening more participation areas, turning linear cooperation into network cooperation will make writing between all participants more trustworthy, efficient and low-cost.

For example:

We can imagine the innovation brought about by a "blockchain + e-commerce" project, allowing almost all participants to have the opportunity to benefit from it on the premise of trust. For example, a project team sells pure silver As for the new brand of jewelry, although we clearly know that many Taobao silver jewelry merchants pass it off as substandard (using other cheap metals pretending to be mixed with silver) due to the low illegal cost, the price is cheap and the sales have been good. However, on the one hand, consumers have been harmed ( Non-silver metals may be harmful to the human body if worn for a long time), consumers cannot trace them back and the cost of rights protection is too high; on the other hand, it destroys the healthy competition in the silver jewelry industry... If the silver jewelry industry uses Zhongdao's public chain technology to create something similar to luxury goods It is possible for DAPP to change this state:

First, just call the relevant API interface and configure the function, which is simple and easy to get started;

Secondly, merchants can use the zone Blockchain technology can trace the origin of silver jewelry on the chain, track and monitor the entire process of production (raw silver), processing, and consumption, and achieve full traceability from production to circulation. This enables regulatory traceability and better prevents counterfeit and shoddy silver jewelry. Behaviors that produce and harm consumers;

Thirdly, users, in the trusted environment created by the blockchain, can obtain credible merchant information (transparent), purchase information ( evaluation), trade information, logistics information, and receipt information (forming a complete, real and non-tamperable supply chain network through the platform) is equivalent toIncreased effective identification capabilities; and merchants' illegal costs will become very large due to "on-chain";

At the same time, the privacy data of users participating in purchases can be effectively protected, effectively reducing the risk of personal data being misappropriated. risks; it can also allow the value of data to truly return to the hands of users, allowing consumers to have more confidence and trust in the platform;

In addition, merchants, users and other ecological participants can participate in the silver jewelry industry platform (DAPP ), you can obtain token incentives and reductions in advertising costs, and reduce or even exempt store transaction commissions (you can also use the points system set up by the Zhongdao Cultural and Creative Public Chain). Through the "token economy", more diverse and richer traffic channels and more effective brand strategies can be obtained, which makes it easier for merchants to establish their own distribution channels and purchase channels, so everyone is happy.

The development of e-commerce has affected everyone, and it is a people's livelihood economy with wide coverage. Using the token economy to empower e-commerce will directly affect a huge consumer group. It is a major event that can truly empower the real industry and is a good thing that benefits the country and the people.

The third wave of blockchain e-commerce wealth is coming, are you ready?