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A. What is the blockchain + product traceability solution

In the heat wave of "embracing blockchain" in 2018, who can be the first to find application scenarios, Launching practical projects has become the most important part of competition.

Among them, traceability and anti-counterfeiting are considered to be one of the most promising areas for blockchain implementation, and it is also the first place where giants compete for the implementation of blockchain technology. fields. Domestically, cities such as Chongqing and Hangzhou have taken the lead in "testing" the application of blockchain in food traceability; e-commerce giants such as Tmall and JD.com are also using blockchain technology to trace the origin of goods and prevent counterfeiting in their respective systems.

Compared with traditional traceability and anti-counterfeiting, what are the advantages of blockchain traceability? What pain points can blockchain technology solve in the traceability and anti-counterfeiting business? Can blockchain technology open a new chapter in traceability and anti-counterfeiting business?

B. Which is the best blockchain anti-counterfeiting traceability system development company_Blockchain anti-counterfeiting traceability platform

In the past, whether it was national encouragement or The efforts of enterprises have failed to solve the problems in traditional traceability and anti-counterfeiting. The commodity supply chain is so complex and has so many stakeholders that traditional traceability solutions have always been questioned.

The traceability blockchain system products can be traced throughout their entire life cycle, including production, consumption and circulation. The product traceability blockchain system is a commodity traceability system based on blockchain technology. Through blockchain technology, the entire life cycle of products such as production, circulation, and consumption is monitored, so that products can be traced, whereabouts can be traced, and responsibilities can be held accountable. The all-round and transparent development has better prevented the occurrence of counterfeit and shoddy products.

Apply blockchain technology to create a decentralized blockchain intelligent traceability platform to provide safe and traceable product solutions. By combining products with blockchain, we can reflect the non-tamperability and ownership characteristics of blockchain and improve user trust.

What are the functional highlights of the blockchain product traceability system?

1) Full traceability and traceability to people

Full traceability from production to circulation to people, recording the circulation behavior of the production process, and monitoring every behavior of the process node.

2) Multiple code payment methods for the Internet of Things

Support multiple payment methods for single product code and batch payment code, so that products can be connected to users and each product can be customized Become an interactive unit between producers and consumers to enhance user experience.

3) Fine management and precise positioning

Through open standard interfaces, the traceability code is supported to be connected with the company's internal business processes, and product behavior and circulation behavior are accurately positioned to promote their Li Shubei is responsible for the refined management within the company.

4) Production behavior records, transparent production

Production staff will pass production behavior through parityAPP or WeChat is uploaded to the cloud, and users can understand the real-time process and historical records of product production by scanning the product QR code or barcode, enabling monitoring of production anytime and anywhere

5) WeChat code scanning, interactive marketing

Users can directly scan the product traceability information through WeChat, and the scan results support online sales and various marketing interactive tools.

6) Product traceability, anti-counterfeiting, and risk control

Products will have different problems in the market. Enterprises can achieve product anti-counterfeiting through production source traceability and user behavior screening. Unqualified products can be immediately recall.

7) Production history and process management

During the product production process, a complete production history will be generated, which will be organized according to different product categories and the production process will be customized.

8) Accurate data collection

Production records accumulate big data on the production process for enterprises. Enterprises can directly collect accurate information on end consumers through traceability, providing a basis for enterprise decision-making.

9) Meet national supervision

The platform fully complies with the country’s mandatory requirements for enterprise product traceability.

Use visual technology to upload each link to the chain, and combine it with the non-tamperability of the blockchain to create a decentralized, multi-party certified green digital platform to ensure that after product data is included in the blockchain, All entities participating in the blockchain can transparently see the information in each link, and the information will not be artificially tampered with. Information is easily traceable back to each transaction point accounted for, and the threat of single-point data corruption without backup is avoided.

C. Use blockchain to achieve full traceability of goods

Currently, the application of blockchain technology in new retail is mostly discussed in the supply chain—— That is, blockchain technology can be used to realize the full traceability of goods, thereby preventing counterfeit and shoddy goods, or when problems arise, the source of the problem can be quickly found. The basic framework for the application of blockchain technology in the supply chain (Figure 1) is that by using blockchain technology, we can solve the problem of consistency and traceability of the circulation of goods at different nodes in the supply chain. However, due to the It is a physical asset, which is different from virtual assets, so the digitization of goods needs to be realized first.

To realize the digitization of physical assets, a lot of work needs to be done, and the authenticity of the on-chain needs to be ensured. Even in certain scenarios, the on-chain and off-chain need to be synchronized at all times. These are application areas. Costs and Difficulties of Blockchain Technology. One of the current feasible ways to solve this problem is to combine it with the Internet of Things. Specifically, it is to apply RFID technology to achieve the identification of goods and a certain degree of intelligence.

RFID technology has long been used to improve the transparency of the supply chain. Now combined with blockchain technology, it can ensure the transparency and security of mapping items from the physical world to the virtual world. Because blockchain technology can register the transfer of goods or merchandise as a transaction on the ledger to identify the various participants related to the management of the production chainRecipe, product origin, date, price, quality and other relevant information. In addition, due to the decentralized structure of the ledger, it is impossible for any party to have ownership of the ledger or manipulate the data for personal gain. Furthermore, because transactions are encrypted and immutable, the digital ledger is difficult to compromise. Combining blockchain technology with RFID technology can not only combat counterfeit goods, but also improve customers' trust in the product supply chain.

On the one hand, whenever the custody of a product changes, products with RFID tags need to be scanned. Each scan will update the RFID chip and backend password, and capture and update geographic information in the system. On the other hand, when consumers purchase goods, they can scan the RFID tag with a smartphone equipped with an RFID reader to view the supply chain history to ensure that the product is genuine. When scanning, product information such as origin, manufacturer, appearance, and storage location changes will also be provided. Because each item carries a different RFID tag, which changes dynamically with updates and password changes in the supply chain, copying or counterfeiting is eliminated. Opening the product or removing the label renders the label unusable and therefore cannot be used for illegal purposes.

In addition, with the help of the Internet of Things, automatic uploading of data from various entities in the supply chain can be achieved. At the same time, blockchain technology and smart contracts are used to completely preserve the data of all entities in the entire supply chain, ensuring that the data is open, transparent, traceable and cannot be tampered with, which facilitates anti-counterfeiting, traceability and supervision.

D. How is the anti-counterfeiting traceability application of blockchain implemented?

The three major characteristics of blockchain are well known, which are decentralization, openness and transparency, and non-tamperability. . The non-tamperable feature enables blockchain to be used in many places. Such as product traceability, anti-counterfeiting, privacy protection, etc.

Because the production process it traces is all uploaded manually, so even if the data cannot be tampered with, the authenticity of the data cannot be guaranteed, and it still cannot be Solve substantive issues.

In general, although blockchain has brought great benefits, it is not perfect after all. However, blockchain technology has advanced the development of the times, and I believe its future is worth looking forward to.

E. What is blockchain anti-counterfeiting technology

Blockchain anti-counterfeiting technology is a new type of anti-counterfeiting technology used to solve the problem of counterfeiting and shoddy products that appear in the circulation process of goods. . This technology uses a distributed ledger to record and trace the entire process of production, circulation, and sales of goods, and stores the records on the blockchain. Due to the decentralization, non-tampering, and transparency of the blockchain, the authenticity and credibility of the records are guaranteed.
The application of blockchain anti-counterfeiting technology can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, and promote the improvement of product quality and the healthy development of the industry. in food and medicine, luxury goods and other fields, blockchain anti-counterfeiting technology has been widely used. By scanning the Hupin QR code on the product, consumers can check the production, circulation, sales and other information of the product to ensure that they are purchasing authentic products.
At the same time, blockchain anti-counterfeiting technology can also improve the transparency and efficiency of the supply chain. Traditional supply chain management has problems such as information asymmetry and lack of trust, making it difficult to manage the information flow and capital flow of the supply chain. Blockchain anti-counterfeiting technology can solve these problems. By recording and tracing the shipping process of goods, it can realize the visualization, traceability and controllability of the supply chain, improve the transparency and efficiency of the supply chain, and reduce management costs and risk.
In short, blockchain anti-counterfeiting technology is an innovative anti-counterfeiting technology that can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, promote the improvement of product quality and the healthy development of the industry, and can also improve supply. chain transparency and efficiency, contributing to the sustainable development of society.

F. How to check product traceability on JD.com

Click on the JD.com app, open Scan, and scan the barcode of the product.
JD.com’s corporate vision is to become the most trustworthy company in the world. Its long-term persistence and defense of product quality has been recognized and supported by consumers. It uses the Internet of Things and blockchain technology to achieve full-process anti-counterfeiting traceability in the supply chain. , is not only a positive response to the national policy direction, but also a powerful innovation to strengthen product quality management. At the same time, we can take this opportunity to carry out pilot cooperation between government and enterprises, promote the establishment of a quality traceability alliance, and actively participate in the formulation and practice of national traceability standards.

G. What convenience can the blockchain service platform launched by JD.com bring to the operation of enterprises

The concept of blockchain has become very popular in recent years, but in addition to digital currency ( Except for use in the field of virtual currency), there have not been many implementation projects in other fields. JD.com’s recently released “Zhi Zhen Chain” can be said to be an important attempt to implement blockchain in business scenarios. After all, JD.com itself is already very large and has established a relatively complete ecosystem. If “Zhi Zhen Chain” If it can gradually be implemented and play a role within the JD system, it will have a lot of reference value for blockchain applications in the commercial field.

The blockchain itself has the characteristics of tamper-proof, traceability, full process, decentralization, etc., and these characteristics are more consistent with the e-commerce field where market operation is relatively clear. In my opinion, the blockchain platform created by JD.com can bring the following benefits:

First, products can be traced. Product anti-counterfeiting has always been a headache for e-commerce platforms, and it also accounts for a large part of the e-commerce platform's expenses. After using blockchain technology, product tracking can be completed to ensure product traceability. Product authenticity will no longer be a problem that troubles merchants.

Second, the service is traceable. Not only products can be traced, but services can also be traced using blockchain technology. The services that follow the product are often the core factor that affects the user experience.One of the elements is that by making services traceable, a service system can be built to facilitate smoother connection and cooperation between merchants and between merchants and users.

Third, standardize bill (contract) management. Invoice management has always been a troublesome matter in a business environment. After using blockchain, standardized management of invoices can be completed. Blockchain notes have natural characteristics such as being unforgeable, tamperable, traceable, and verifiable, and these characteristics can avoid a large number of transaction risks.

Fourth, the process is intelligent and standardized. By using the "Smart Chain", many companies participating in the JD platform can effectively use the "Smart Chain" to complete various business operations (to be developed and improved), which greatly lowers the entry threshold for participating companies.

I believe that the "Smart Chain" will be further developed and improved in the future, and will also bring more convenience and benefits to service merchants.

My research direction is big data and artificial intelligence. I am currently leading graduate students in related fields. I will continue to write some popular science articles on big data on Toutiao. Friends who are interested can check it out. If you pay attention to me, I believe you will gain something from the demolition tribe.

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Thank you!

H. What are the manifestations of commodity anti-counterfeiting and traceability in the application of blockchain technology?

Chongqing Jinwowo Analysis: The first is the application of blockchain technology in commodity anti-counterfeiting and traceability. .
Blockchain technology can be used to integrate information on the raw material process, production process, circulation process, and marketing process of goods and write them into the blockchain to achieve full-process authenticity traceability down to one item and one code. The information is unique and comes with the digital signature and timestamp of each subject for consumers to query and verify.

I. The significance of blockchain technology in anti-counterfeiting and traceability

——Yinlian’s answer:

Blockchain can realize traceability and non-traceability of data. Tampering is due to the fact that it is based on a distributed database established by cryptographic links, thus forming a data source that cannot be tampered with. Therefore, complete information recording can be achieved in the entire process of products from production to circulation, providing comprehensive product data information to regulatory authorities, allowing them to complete product quality inspection and data interconnection and mutual sharing more efficiently. In this process, blockchain can solve Four issues:

First, information cannot be tampered with, consensus is reached and trust is established. In the network nodes composed of various participants, the business process forms data records. In the product logistics, warehousing, and production links, including raw material sources, processing, assembly and other information are stored in the blockchain network, providing regulatory authorities and cooperative enterprises with Or organizations provide data information for each link.

Second, the process is open and transparent. To achieve product anti-counterfeiting and circulation in the business process, identification chips can be implanted into the product and registered on the blockchain so that it has a digital identity, and then all the information of this digital identity can be recorded through a jointly maintained ledger. Such as source, circulation, etc., to achieve verification effect.

Third, sectionReduce costs and improve efficiency. The data recorded on the blockchain are kept confidential, and the regulatory authorities store, transmit, verify, and analyze product information, and transfer it between different departments to achieve unified vouchers, full-process records, and corporate credit reporting, which can effectively solve the problem. Issues such as multi-party participation, information fragmentation, and repeated review of circulation links.

Fourth, information sharing. The circulation of enterprise product certification relies on the interconnection of public data resources among departments and institutions such as commerce, customs, quality inspection, industry and commerce, and banks. Under the review environment established by the blockchain, all departments obtain information simultaneously and establish a supply chain-based The credit evaluation mechanism is organically connected with various supply chain platforms to disclose and share information such as credit ratings, credit records, risk warnings, illegal and dishonest behaviors, etc.

The disadvantages of traditional anti-counterfeiting traceability have become very obvious. Anti-counterfeiting traceability has always been an important scenario in blockchain applications. Typical Ruyin Chain also starts from the anti-counterfeiting traceability scenario, hoping to create a blockchain suitable for commercial use. .

Compared with the traditional centralized anti-counterfeiting traceability technology, Yinlian uses the underlying technology of the blockchain, and the merchants produce the anti-counterfeiting codes themselves, eliminating the trust problem of cheating by the middle anti-counterfeiting dealers. The main process is as follows: