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『一』What is the prospect of e-commerce?

E-commerce has developed at a rapid pace today, and the transaction volume of e-commerce is 100% , the development prospects of e-commerce are still very optimistic with rapid growth. First, e-commerce is not equal to online shopping. In the future, it will cover all aspects of life consumption of netizens. Second, its forms are diverse and are not just a type of Taobao. Form 3. The relationship between search and e-commerce is becoming more and more close.

『二』Blockchain Era: Transformation from Information Internet to Value Internet

Guosen’s perspective

Guosen Overseas Group’s perspective:

With the development of the Internet to this day, its main function is to allow information to circulate on the Internet, and information is spread by copying (A is copied to B). The "ledger" constructed by the blockchain is open, transparent, non-tamperable, peer-to-peer interconnected, and easy to trace, and builds an infrastructure based on a trust mechanism to allow the value of digital assets to circulate efficiently on the Internet, and digital assets occur on the Internet. Transfer of value (transfer from A to B, rather than copying from A to B). We are optimistic about the future of blockchain. However, the most important achievement of blockchain at this stage is the evangelism of ideas. Its emergence allows the market to see the shortcomings of the "Internet of Information" and the trend of the "Internet of Value".

Comments

The relationship between blockchain and Bitcoin

Explaining blockchain, there is no way around Bitcoin. The "invention" of Bitcoin has proven the feasibility of blockchain technology. Bitcoin is not the entirety of blockchain technology, but only one of its applications. Without Bitcoin, it’s possible that blockchain wouldn’t have happened, or at least not anytime soon.

The origin of the word "blockchain" is the "chain of blocks" in the original English version of the Bitcoin white paper. When translated into Chinese, the word "blockchain" is used. As the focus of Bitcoin mining shifts to China, the Chinese market has become the main battlefield for blockchain and Bitcoin. The English domestic market of blockchain is written as "blockchain", which has become a proper noun for the entire blockchain technology in the world. (Noun evolution path: chain of blocks - blockchain - blockchain).

The total amount of Bitcoin is limited, stimulating market speculation

Whether Bitcoin is regarded as a commodity or currency, due to its limited total amount, it stimulates market speculation on Bitcoin. Price, referred to as currency speculation. According to the Bitcoin generation mechanism, the total number of Bitcoins is 21 million.

Bitcoin is the reward after a new block is connected. A block is generated every 10 minutes. A certain number of Bitcoins are rewarded for each block generated. 50 are rewarded in the first four years. The number of Bitcoin rewards is halved every four years, so the total number of Bitcoins is 21 million. Calculation method: {50 X 6 X 24 X 365}4X{1+1/2+. . . . . (1/2)n}=21 million (2.1*107).

Technical principles of blockchain

Blockchain timestamps all transactions through random hashing and merges them into an ever-extending random hash-based, working The proof-of-work chain is used as a transaction record. Unless all the proof-of-work is completed again, the transaction record cannot be changed. There are three steps to form a new block:

1. The miner packages the four parts of the "ledger, the header of the previous block, the timestamp, and the random number sequence X" within a period of time into a block;

2. Through a large number of calculations, the miner adjusts the random number sequence X of the block, generates the composite required hash value, and obtains Bitcoin rewards.

3. Miners connect the new block with the previous block to form a new blockchain.

The number of patents is an important indicator for quantifying blockchain companies at this stage

The global blockchain industry is still in the early stages of development. Most companies are in the conceptual design stage and have no commercialized products. It is difficult for the outside world to objectively evaluate the pros and cons of startup companies. We believe that the number of blockchain invention patents can reflect the potential of each company and is an important indicator for distinguishing blockchain companies through quantitative means at this stage.

Investment advice: Based on the fundamentals of the company, focus on the value of the Internet in the blockchain era

With the development of the Internet to the present, its main function is to allow information to circulate on the Internet, and information can be copied. propagation method (A is copied to B). The "ledger" constructed by the blockchain is open, transparent, non-tamperable, peer-to-peer interconnected, and easy to trace, and builds an infrastructure based on a trust mechanism to allow the value of digital assets to circulate efficiently on the Internet, and digital assets occur on the Internet. Transfer of value (transfer from A to B, rather than copying from A to B). We are optimistic about the future of blockchain. However, the most important achievement of blockchain at this stage is the evangelism of ideas. Its emergence allows the market to see the shortcomings of the "Internet of Information" and the trend of the "Internet of Value".

Realizing the "Internet of Value" requires large-scale application implementation, not a single technology. At this stage, blockchain is still in its early stages of development. We are optimistic about the future of blockchain, but we do not overestimate the present of blockchain.

In the Hong Kong stock market, there are many companies involved in blockchain. Based on the company's fundamentals and the number of blockchain patents, we recommend Tencent Holdings and Launch Technology, maintaining performance forecasts and recommendation ratings.

Tencent (0700.HK): We expect the company’s revenue growth rate from 2019 to 2020 to be 22% and 22%, and net profit growth rate to 23% and 16%, of which NON-GAAP profit growth rate is 15%, 16%. The EPS corresponding to 2019 and 2020 are HK$10.4 and 12.1. The target valuation range is maintained at 380 to 400 yuan, corresponding to 31 times to 33 times P in 2020.E, maintain overweight rating.

Launch Technology (2488.HK): We predict that the company’s revenue growth rate from 2019 to 2020 will be 9.7% and 12.2%, and its net profit growth rate will be 69% and 29%, corresponding to EPS of 0.32, 0.42 Hong Kong dollars. We maintain a "buy rating" and recommend a reasonable valuation of HK$8-9, corresponding to 25-28 times PE in 2019.

Risk warning

1. Blockchain concepts cannot be turned into products. 2. The emergence of new technologies causes the blockchain to be falsified. 3. The profits from the company’s existing business cannot support the long-term R&D investment in blockchain.

Appendix: Blockchain-related companies in Hong Kong stocks

1. Tencent (0700.HK): There is a dedicated blockchain portal (https://trustsql.qq). On October 19, 2019, Tencent released the "2019 Tencent Blockchain White Paper" to provide an overall introduction to Tencent's blockchain. The solution includes the TrustSQL blockchain underlying platform and Tencent Cloud TBaaS, and displays four Tencent blockchain best practices in detail, including blockchain electronic invoices, micro-enterprise chain, Zhixin chain and blockchain bank draft. Tencent, which focuses on "connection", continues to develop infrastructure construction in the field of blockchain and promotes the implementation of "blockchain+" industry solutions to promote value connections between enterprises and between enterprises and consumers. Through the "blockchain+" model, we empower the financial and real industries, promote the integration of blockchain and industry, and accelerate the construction of industrial blockchain.

2. China Mobile (0941.HK): On October 15, 2019, the Blockchain Service Network (BSN) press conference and event was hosted by the Information Center, hosted by China Mobile Communications Group Corporation and China UnionPay Co., Ltd., and co-organized by Beijing Hongzao Technology Co., Ltd. The Technology Development Summit Forum was successfully held in Beijing. China Mobile utilizes existing resources, cloud facilities and computing storage facility resources to conduct independent research and development and optimize existing facilities; as a new cornerstone, China Mobile promotes the mutual empowerment between 5G and blockchain.

3. Ping An of China (2318.HK): The number of global blockchain invention patent applications disclosed in 2018 was 84, ranking 7th in the world. Ping An relies on blockchain technology to improve the intelligent level of urban management. Ping An applies blockchain to medical health, targeted poverty alleviation, social welfare, etc.

5. ZhongAn Online (6060.HK): Anlian Cloud, a professional ecological cloud service platform based on artificial intelligence, blockchain and cryptography. The platform uses Zhongan Chain independently developed by Zhongan as its underlying infrastructure and also develops electronic signing , digital identity, distributed encrypted storage, certificate storage, traceability and other nearly 10 vertical applications.

6. Kingsoft (3888.HK): was the first to implement Game + Blockchain applications and solutions, and is currently exploring blockchain in its game cloud businessThe application of technology accelerates the expansion of the game ecosystem. In the first half of 2018, Kingsoft Cloud took the lead in launching the "project-X" plan for the entire ecosystem of blockchain games, realizing a project consisting of blockchain platform infrastructure construction, blockchain underlying technology, and blockchain game development, operation, and distribution. Complete blockchain game ecological structure.

7. HC Group (2280.HK): On January 31, 2018, HC Group announced that its first application scenario based on blockchain was officially launched. The cooperation framework agreement signed with Joyvio Technology will start from the agricultural field to build the HC Group District. Blockchain products use the advantages of industrial big data and blockchain application scenarios to expand the modern agricultural blockchain market.

8. Launch Technology (2488.HK): The company is China's earliest leading high-tech enterprise dedicated to the research and development and production of automobile diagnosis, testing, maintenance, and tire equipment. As a leader in the Internet of Vehicles industry, the company is deeply involved in exploring solutions for the integration and monetization of automotive big data. In 2018, the company ranked fifth in the world in terms of the number of blockchain-related patent applications, standing at the forefront of new blockchain technologies. The company has combined blockchain technology with industry applications and developed the "Super Chain Project" series product, a 4G vehicle data collection terminal with blockchain technology – GTBOX-I, tailored for the Internet of Vehicles industry. Launch Technology has publicly stated its position many times: No matter whether it is declining or rising, it refuses to get involved in digital currencies and ICOs. It neither public nor private placements, and concentrates on exploring the value of the chain.

9. Meitu Company (1357.HK): The vision of Meitu Blockchain is to connect the digital world and reality by creating a decentralized, secure and encrypted identity pass for users: Meitu Intelligent Passport (MIP - Meitu Intelligent Passport) world and create a trusted blockchain environment. On the one hand, Meitu Intelligent Pass (MIP) allows users to anchor assets scattered across various applications on the blockchain, and through face recognition AI verification, use various applications more conveniently and securely, and receive privacy protection; On the other hand, Meitu Intelligent Pass (MIP) also allows some services that require strong verification, such as the medical and education fields, to more effectively use blockchain to serve users.

10. Gome Retail (0493.HK): On April 14, 2018, according to Gome Retail, Gome has entered the era of comprehensive digitalization. Operating digital stores is Gome’s “No. 1 Project”, and the company’s focus on blockchain technology and decentralization Technology is always doing research. The relevant person in charge of Gome Retail said: Gome’s shared retail business model and employee beauty store retail strategy are very consistent with the decentralized model system of the blockchain. The employee beauty store is also a new channel that Gome hopes to build.

(Source of article: Guosen Securities)

Solemn statement: The purpose of publishing this informationThe purpose is to spread more information and has nothing to do with the position of this site.

『三』How the e-commerce industry developed

E-commerce is a business activity that uses information network technology as a means and centers on commodity exchange; it can also be understood as the Internet, The conduct of trading activities and related services in the form of electronic transactions on the intranet and value-added network (VAN, Value Added Network) is the electronicization, networking, and informatization of all aspects of traditional business activities.
E-commerce usually refers to a wide range of commercial and trade activities around the world. In the open network environment of the Internet, based on browser/server application methods, buyers and sellers conduct various commercial activities without meeting to achieve consumer satisfaction. A new business operation model for online shopping, online transactions between merchants and online electronic payments, as well as various business activities, trading activities, financial activities and related comprehensive service activities.
At the same time, Internet marketing is also a product of e-commerce, and for Internet marketing, you must first make an Internet marketing plan before doing it, so that the implementation of the plan can be facilitated.
E-commerce refers to commercial activities that use electronic means to engage in e-commerce. This is a broad concept of e-commerce. What everyone usually refers to as e-commerce is the concept of online sales and online shopping in a narrow sense, that is, the business process of completing payment and ordering through the Internet.
E-commerce marketing: With the rapid development of the Internet, the value of online marketing has gradually been recognized and valued by business owners. In the Internet web1.0 era, commonly used online marketing include: search engine marketing, email marketing, instant messaging marketing, BBS marketing, viral marketing; but with the development of the Internet in the web2.0 era, network application services continue to increase, and online marketing The methods are becoming more and more abundant.
However, Internet marketing is defined from the perspective of operations management, focusing on how to sell products or services? E-commerce is defined from the business model and focuses on the systemic issues of the entire supply chain of the project. The two look at the problem from different angles and have different focuses. To sum up, e-commerce is a service and online marketing is a channel.

Development Stages
Phase 1
Email Stage. This stage can be considered as starting from the 1970s, when the average communication volume increased several times every year.
Second stage
Information release stage. Since 1995, information publishing systems represented by Web technology have grown explosively and become a major application of the Internet. How can small and medium-sized enterprises grasp the e-commerce era from "extensive" to "precision" marketing.
The third stage
EC (Electronic Commerce), the e-commerce stage. EC has just begun in the United States. The reason why EC is listed as a programThe thing of the times is because the ultimate major commercial use of the Internet is e-commerce. At the same time, it can also be said conversely that business information in a few years will mainly be transmitted through the Internet. The Internet is about to become the nervous system of our commercial information society. At the fifth Asia-Pacific Economic Cooperation Informal Summit (APEC) held in Vancouver, Canada, at the end of 1997, U.S. President Clinton proposed a motion urging all countries to jointly promote the development of e-commerce. of information technology vendors have declared 1998 the year of e-commerce.
The fourth stage
Full e-commerce stage. With the emergence of the SaaS (Software as a Service) software service model, software has landed on the Internet one after another, extending the e-commerce chain and forming the latest "full e-commerce" concept model.
The fifth stage
The wisdom stage. In 2011, Internet information fragmented and cloud computing technology became more mature, and the active Internet marketing model emerged. i-Commerce (individual Commerce) followed the trend. E-commerce got rid of the current situation of traditional sales models and moved to the Internet, with active, interactive, and Conduct in-depth communication with users from multiple angles such as user care. Among them, ICE proposed by IZP Technology Group is the most representative.
E-commerce development trends
Broader environment: People are not limited by time, space, or many restrictions of traditional shopping, and can trade online anytime and anywhere.
Broader market: The world will become smaller online. A merchant can face consumers around the world, and a consumer can shop at any merchant around the world.
Faster circulation and low prices: E-commerce reduces the intermediate links in commodity circulation and saves a lot of expenses, thereby greatly reducing the cost of commodity circulation and transactions.
More in line with the requirements of the times: Nowadays, people are increasingly pursuing fashion, paying attention to individuality, and paying attention to the shopping environment. Online shopping can better reflect the personalized shopping process.

『四』What do you think of the blockchain technology combined with Shimai Technology

The core of blockchain lies in consensus. Successful blockchain projects must gain the recognition of more people. , so the development of blockchain ultimately benefits the people. Making people's lives more convenient and simpler is the true meaning of blockchain technology. Hangzhou Shimai Technology is such an innovative company that applies blockchain technology in practical applications to benefit the general public.

『五』 The organizational structure of Huicong.com

Guo Jiang said that after the acquisition and integration are completed, Huicong.com will be formed, headed by Zhongguancun Online, including home appliance e-commerce companies, automotive industry electronics Business companies, chemical e-commerce companies, hotel supplies e-commerce companies, construction machineryEight major vertical e-commerce companies, including e-commerce companies, security e-commerce companies, and electronic industry e-commerce companies.
At the same time, HC.com also owns consumer products e-commerce companies (including 18 industries), industrial products e-commerce companies (including 20 industries), HC O2O e-commerce industrial park company, Digital China HC small loan company and Zhaoxin Anti-Counterfeiting The five independent technology companies, with a total of 13 independent companies, will focus on the four major areas of e-commerce, finance, real estate and anti-counterfeiting.

Digital China Huicong Microfinance Company
The microfinance company established by Digital China and Huicong.com has obtained a business license. It is expected that all registration procedures will be completed on or before June 30, 2014. In December 2013, Digital China and Huicong.com entered into a joint venture agreement to establish a joint venture company to develop and operate microfinance Internet financial business.
Yuyao Huicong Home Appliances City
On April 17, 2015, Yuyao China Huicong Home Appliances City held a groundbreaking ceremony. Zhang Huisheng, Chairman of the China Electronic Commerce Association, Guo Kuilong, Deputy Secretary-General of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, Chen Gang, Deputy Secretary-General of the China Household Electrical Appliances Association, Guo Wei, Chairman of the Board of Directors of Digital China and Director of Huicong.com, and Yuyao Mayor Xi Ming, Deputy Mayor Chang Lu Jianguo laid the foundation for the home appliance city.
Yuyao China Huicong Home Appliance City is jointly built by China's first B2B listed company Huicong.com and Yuyao China Plastic City. It is located in the core area of ​​the city's former North Bus Station Plastic City, with a construction land of 72 acres and a total construction area of ​​over 200,000 square meters. meters and is scheduled to be completed and put into use in 2018. According to the plan, the home appliance city includes: China Home Appliances International Procurement Center, China Home Appliances Headquarters Base, China Home Appliances E-Commerce Headquarters Base, China Home Appliances Museum, HC Home Appliances E-Commerce 4S Service Center and industrial park supporting facilities, including financial service platforms and information platforms. , logistics base, Huicong University, etc.
After completion, Yuyao China HC Home Appliance City will become the permanent site of Asia’s largest home appliance exhibition, and will become a four-in-one home appliance e-commerce industry integrating “home appliance industry center, industrial cluster, national exhibition, and e-commerce” garden.

『Lu』 2022-03-20

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