区块链派什么用处?,区块链派币
区块链派币是一种新型数字货币,它是基于区块链技术开发的,可以用于实现跨境支付、资产交易、金融服务等相关服务。它可以实现货币转移,具有更高的安全性,更快的交易速度,更低的交易成本,以及更好的可追溯性和可操作性。
安全性:区块链派币具有极高的安全性,它可以抵抗网络攻击和欺诈行为,因为它的数据是分布式存储的,每个节点都可以检查其他节点的数据,从而防止攻击者篡改数据。此外,它还可以使用密码学技术来保护用户的账户安全,以及保护交易的隐私性。
交易速度:区块链派币的交易速度比传统的货币更快,因为它是基于区块链技术开发的,可以利用分布式账本,从而实现更快的交易速度。此外,它还可以使用智能合约来实现自动执行,从而更快地完成交易。
交易成本:区块链派币的交易成本更低,因为它可以利用分布式账本来记录交易,这样就不需要第三方机构来审核和确认交易,从而减少了交易成本。此外,它还可以使用智能合约来自动执行,从而减少了交易成本。
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ⅠWhich exchange will gptc currency be listed on?
The six exchanges launched by POC are: ChainEase CE, Coolpad, ZT.COM, FUBT, Leighton Exchange, BIONE, Bijun Exchange. In the future, more exchange merchants will be launched to share the depth of trading. Currently, the daily trading volume of each exchange reaches 380 million items/day. 190509140844702765652.png "Transaction depth", also known as "market depth", refers to the number of orders that can push the price of a token to change to a certain extent. It represents whether the platform can guarantee the price when undertaking large transactions. Stability reflects the liquidity and maturity of the market. POC will settle on six major exchange platforms to share depth and liquidity to achieve a win-win situation for all parties. Seven exchanges share the depth and liquidity of POC/ETH transactions .For exchanges, POC is a value link. By sharing the depth and liquidity of transactions, users can be more efficient, quickly accumulate a large number of users, and create more income and value. For POC, by sharing the depth of transactions and liquidity, POC can obtain more traffic and circulation scenarios; for users, the reduction reduces the transaction risk caused by sharp price increases and decreases. At the same time, the market price is relatively more stable during large-amount transactions, and transactions are successful. With lower costs, you can enjoy a smooth and timely trading experience of any amount. In the future of 19050914084464216899.jpeg, with the value of many application scenarios, the operation of professional teams, and the guarantee of mature technology, many professional exchanges share transaction depth and liquidity With its absolute advantage, POC is bound to be more valuable and competitive in projects where a hundred flowers are blooming. 190509140845191542036.png Disclaimer: This article is written by the author who is stationed in Jincaijing. Its views only represent the author's own, and it does not mean that Jincaijing agrees with his views or confirms them. Description. Author: I spread share to + favorites + follow for more information, more activities, more Disclaimer: Jin Finance is an open information sharing platform, and all information provided only represents the author’s personal views and has nothing to do with the position of the Jin Finance platform. It does not constitute any investment and financial management advice. PC desktop website AppDownloadAPP download risk warning to prevent the risks of illegal fund-raising in the name of "virtual currency", "blockchain", etc. - China Banking Regulatory Commission and other five departments Beijing ICP No. 16049139rightright
Ⅱ Is the pet street of Pat International (Asia) Technology Group illegal?
Deceitful dog agents often do this thing and you can’t find the company information at all. They run away crying without tears to persuade everyone. It's safe to turn around
Ⅲ The best entrepreneurship is to create social division of labor. Have you got it?
Every social progress is a transformation, similar to emerging from a cocoon and becoming a butterfly. It is the transformation of human beings. Self-liberation.
The way to liberate oneself often relies on social division of labor and cooperation, and every social divisionLabor will generate new industries and create new jobs and value.
As an enterprise in the new era, the best companies create new social divisions of labor and create new jobs in the new round of human liberation. And this kind of creation is often extremely difficult, a bit like the process from 0 to 1.
But every time 0 to 1 occurs, it will make people extremely excited, such as Watt's improvement of the steam engine (machine manufacturing industry), Bell's invention of the telephone (communications industry), the Wright brothers' invention of the airplane (aviation industry), and Mercedes-Benz (Automotive industry), Edison (electrical category, he is involved in almost all categories of electricity, creating countless social divisions of labor) Alibaba (e-commerce), Alipay and WeChat (mobile payment). . . These have changed people's lives and created countless social divisions of labor.
It is unknown what company will be the next to create social division of labor. Of course, we'll have to wait and see.
Looking back at the past, might it be more inspiring to review the past and learn about the new?
The background of the intensified division of labor in society
The first industrial revolution, represented by the steam engine, liberated human hands, replaced manpower with machines, and achieved human liberation. Machines powered by steam engines were created, which gave rise to more industries.
Of course not only Xiaomi, but also Didi and Mobai. . Emerging companies such as Bank of China are collecting data based on their own business fields to form their own unique credit records. Move in the direction of a platform business because you never know what the next piece of chocolate will taste like.
An era may only achieve some of the big companies that are remembered by people, but as small businesses, as companions, their mission is to create the prosperity of an era with the front runners. A single standout is not spring, but a hundred flowers bloom. It is infinite scenery.
Of course, who can laugh last depends on who laughs best.
As for the final result, it can only be summed up in three words: time, luck, and fate; the rest can just take its course.
IV Which mobile phone is better for around 1,000 yuan
The better mobile phones for around 1,000 yuan include OPPO K3, Redmi Note8, vivo U3, Realme X, and Honor 20i.
1. OPPO K3
This phone is equipped with Snapdragon 710 processor, equipped with 6GB+64GB memory and storage combination. And OPPO K3 uses a 6.5-inch AMOLED screen on the front.
5. Honor 20i
Honor 20i is equipped with three rear 24-megapixel ultra-wide-angle cameras (including 8-megapixel 120° ultra-wide-angle), and is equipped with Kirin 710 Processor, up to 6GB+256GB storage combination, GPU Turbo2.0, EMUI 9.0 system (full-screen gestures, enhanced battery life).
Supports face recognition, full-scenario AI smart communication (AI high-speed rail/elevator mode, AI anti-counterfeiting base station), AI smart identification, AIS handheldIt supports super night scene, AI smart anti-shake and other functions.
Key points for purchasing mobile phones:
1. Look at the interface
Nowadays, the Type-C interface has gradually become the mainstream interface used in the market, and its The feature of no need to distinguish pros and cons has also won the favor of most people. If the phone has a Type-C interface, it will not only be more convenient to use, but also better equipped with fast charging functions.
2. Look at the fast charging function
Now fast charging should be the basic configuration of mobile phones. If there is not even fast charging, then who can wait for one or two hours of charging each time? Come on! Therefore, when buying a mobile phone, you first have to check whether it has fast charging function, and then you have to check how powerful it is. The higher the power, the faster the charging will be.
3. Look at the running memory
The running memory of the mobile phone determines the running speed of the mobile phone, especially the Android system mobile phone, its operation method is very memory-consuming. Today’s flagship phones basically all have 8GB or more of RAM, so if you want your phone to last longer without lag, you have to choose at least 6GB or above of RAM.
IV China Factoring Industry Development Report
Recently, the China Banking Association released the "China Factoring Industry Development Report (2020-2021)" (hereinafter referred to as the "Report"). This is the ninth consecutive year that the China Banking Association has released a factoring industry development report to the Society. 03010 is led by the Agricultural Bank of China, the standing director unit of the Factoring Professional Committee of the China Banking Association, and includes China Development Bank, Industrial and Commercial Bank of China, Bank of China, China Construction Bank, Bank of Communications, China Postal Savings Bank, China CITIC Bank, China Everbright Bank, China Merchants Bank, 14 executive director units including Shanghai Pudong Development Bank, China Minsheng Bank, Ping An Bank, Bank of Beijing, and HSBC (China) participated in the writing.
103010 summarizes the development of global factoring business and China's factoring business in 2020-2021 in eight chapters, explains the environmental changes in the development of factoring business, introduces innovative products of factoring business, and explores how financial technology can help factoring It analyzed the risks and prevention and control points of the factoring business, interpreted the impact of the Civil Code factoring contract on the development of the factoring business, put forward suggestions for the development of the factoring business, and expressed its vision for the future of the factoring business. The development trend aims to provide member units and all walks of life with a window to understand the factoring business. The main contents of 03010 are as follows:
First, the total volume of global factoring business has shrunk, and the product structure has changed significantly.
From 2020 to 2021, the world economy has been impacted by the COVID-19 epidemic, and the global industrial and supply chains have encountered severe challenges. Affected by the epidemic, the sustained growth of global factoring business in recent years has been disrupted. According to statistics from the International Factoring Federation (FCI), in 2020, the global factoring business volume was approximately 2.73 trillion euros, a year-on-year decrease of 6.5%, but the GDP penetration rate increased by 0.23 percentage points compared with the previous year. From a regional perspective, Europe is still the largest factoring market; from a single country perspective, China's factoring business leads the world for the fourth consecutive year. from productionIn terms of product structure, in addition to recourse factoring, non-recourse factoring, invoice discounting and reverse factoring, in 2020 FCI included Islamic factoring in the statistical scope of major international factoring products. In terms of domestic factoring, the proportion of product business such as invoice discounting and factoring with recourse continued to decline, while factoring without recourse grew against the trend; in terms of international factoring, the business volume of export factoring, import factoring, and export invoice discounting All dropped significantly. Due to the huge impact of the epidemic on international trade, the overall decline in international factoring is greater than that of domestic factoring.
Second, bank factoring stopped falling and rebounded, with seller factoring still dominating the market.
In 2020-2021, despite facing internal and external negative factors such as continued global trade tensions, recurring COVID-19 epidemics, ups and downs in the financial situation, and unclear geopolitical situations, as China's strong epidemic control effects gradually appear, China's economy has taken the lead After recovery, the factoring business of China's banking industry also reversed its decline and rebounded strongly. According to statistics from the Factoring Professional Committee of the China Banking Association, the factoring business volume of member units of the Factoring Professional Committee in 2020 was equivalent to RMB 2.49 trillion, an increase of 17.40% from the previous year's 2.12 trillion yuan. Among them, the international factoring business volume was US$36.355 billion, an increase of 15.43% from the previous year's US$31.496 billion; the domestic factoring business scale was 2.25 trillion yuan, an increase of 18.45% from the previous year's 1.90 trillion yuan. Domestic factoring accounts for more than 90% of the factoring market in China's banking industry. Seller factoring still occupies a dominant position in the domestic factoring business, but its share has declined for two consecutive years, while the share of buyer factoring is on the rise. It can be seen that domestic seller financing products and supporting services are still the mainstream business of domestic factoring business of my country's commercial banks, and the supply chain factoring business surrounding the buyer's core enterprises has begun to expand steadily.
Third, the domestic and international environment has changed, and the factoring business has entered a new stage of development.
According to the World Trade Organization's "Report", global trade in goods will decline by 5.3% in 2020, which is better than the World Trade Organization's prediction of a decline of 9.2% in October of the same year. At the same time, as the epidemic slows down and vaccination accelerates, the World Trade Organization predicts that global trade in goods will increase by 8.0% and 4.0% in 2021 and 2023 respectively. Global trade momentum has improved and will enter a sustained recovery stage. By successfully controlling the epidemic and continuously opening up to the outside world, China has become an important force in promoting the recovery of global trade and is the only major economy in the world that has achieved positive economic and trade growth. In the legal environment, the "Report" regards factoring contracts as a new typical contract. In terms of policy environment, the State Council and regulatory authorities have successively issued a series of legal policies aimed at optimizing the financial service system, improving the financing service information platform, and increasing financial policy support, creating a good environment for the healthy development of my country's factoring business. . Data released by the National Bureau of Statistics show that at the end of 2020, the accounts receivable of industrial enterprises above designated size nationwide were 16.41 trillion yuan, an increase of 15.1% from the end of the previous year. The continued growth of total accounts receivable has provided China’s factoring business market withThe development of factoring has provided broad market demand, and it is expected that the market size of factoring business will maintain growth and enter a new stage of development.
Four. The innovation capabilities of factoring products have been continuously improved, and the business has developed steadily and rapidly.
With the widespread use of cutting-edge technologies such as artificial intelligence, blockchain, cloud computing, and big data in the financial field, traditional factoring business has many processes, difficult risk control, high costs, etc. Commercial banks use financial technology to integrate the capital flow, logistics, business flow and information flow of the supply chain to improve business operation convenience and work efficiency. Product innovation is mainly reflected in: First, on the basis of the original factoring business, actively explore the integration with bills. For example, on the basis of providing direct factoring services to creditors of accounts receivable, a commercial factoring company entrusts accounts receivable as the basic assets to set up ABCP (asset-backed commercial bill) to obtain lower-cost financing funds from the money market. Effectively support upstream and downstream enterprises in the supply chain and optimize asset allocation; second, actively explore integration with the Internet and blockchain technology, such as the "factoring electronic finance" launched by the Agricultural Bank of China. Relying on the Internet and blockchain technology, we can grasp the flow path of accounts payable of core enterprises among suppliers at all levels of the supply chain, and provide automatic and convenient online accounts receivable management and guarantee for suppliers at all levels upstream of the industrial chain of core enterprises. third, actively explore the integration of bank factoring and commercial factoring. For example, Industrial Bank cooperates with commercial factoring companies and enterprise groups to innovatively launch "U factoring" business, using a customized model to provide factoring financing services to upstream suppliers of enterprise groups, relying on the supply chain to establish a credit chain and unblock the financing chain. Realize the integration of industry and finance, complement each other's advantages, and achieve win-win development shared by all parties.
Verb (abbreviation of verb) promotes the use of financial technology and promotes the informatization construction of the factoring industry.
In recent years, with the steady development of my country's factoring business and its scale gradually increasing, the traditional business model can no longer meet the new development requirements. my country's factoring industry is increasingly paying attention to the role of financial technology in factoring business, promoting the online, platform-based and digitalization of factoring business, embedding in-depth application of big data at the bottom layer, improving enterprise service efficiency, reducing operating costs, and better serving small and medium-sized enterprises. microenterprise. As the use of technology in supply chain finance continues to deepen, financial technology will provide momentum for the innovative development of the factoring industry. Industry associations, commercial banks and factoring companies have integrated supply chain capital flow, logistics, business flow and information flow through emerging technologies such as blockchain and big data, and used financial technology to improve business operation convenience and work efficiency. For example: The China Banking Association’s trade finance cross-bank transaction blockchain platform plans to use blockchain technology to provide accounts receivable transfer information services in 2021, and help people with trade backgrounds by opening up a new channel for inter-bank accounts receivable transfer information exchange. small and medium-sized enterprises to obtain financial financing efficiently, and accelerate the informatization construction of the factoring industry.
6. Accurately grasp the main risk points of the factoring business and effectively prevent business risks
7. The "Civil Code of the People's Republic of China" was officially promulgated, and the factoring contract became a famous contract
May 28, 2020, October The Third National People's CongressThe "Civil Code of the People's Republic of China" was voted at the third meeting and will come into effect on January 1, 2021. The factoring contract is listed separately in the contract section of the Civil Code and is the only new typical contract (named contract). Together with the provisions on transfer of creditor's rights in Chapter 6 of the contract section, it constitutes the basic legal framework for carrying out factoring business. Its Articles 761 to 769 provide legal regulations for factoring business in terms of the definition of factoring, contract content and form, contract performance, classification of recourse and non-recourse, order of payment, rules for transfer of creditor's rights, etc. It effectively solves the pain points in the development of factoring business mainly from the following seven aspects: First, the factoring contract becomes a famous contract and serves as an independent cause of contract disputes, so that the handling of factoring litigation cases is legally based and no longer simply The general legal provisions of the loan relationship or the transfer of creditor's rights shall be adopted; second, future accounts receivable shall be included in the scope of factoring business; third, creditors and debtors shall not fabricate accounts receivable against the factor; fourth, the factor may unilaterally notify The debtor; fifth, changing and terminating the underlying transaction without justifiable reasons, which has an adverse impact on the factor, will not be effective for the factor; sixth, setting up a recourse method for factoring with recourse; seventh, standardizing multiple guarantees. order of repayment. The "inclusion" of factoring contracts has laid a solid legal foundation for financial institutions to carry out factoring business, and will greatly promote the orderly and healthy development of factoring business.
8. The factoring industry focuses on the new economic landscape and seizes new opportunities for development
The Fifth Plenary Session of the 19th CPC Central Committee pointed out that profound changes in the domestic and international environment have brought about a series of new opportunities and challenges. In the "Recommendations of the Central Committee of the Communist Party of China on Formulating the 14th Five-Year Plan for National Economic and Social Development and the Long-term Goals for the Second and Third Five-Year Plans", modernization of the industrial chain and supply chain, strategic emerging industries, infrastructure construction and other aspects are regarded as the focus The focus of developing the real economy. 2021 is the first year of the "14th Five-Year Plan". Under the strong leadership of the Party Central Committee, our country's economy has taken the lead in recovering from the epidemic. As a trade finance product that promotes the optimization and upgrading of the industrial chain, supports the development of small, medium and micro enterprises, and assists the transformation of the real economy, factoring has made useful contributions to economic recovery. In the post-epidemic era, the use of factoring products will have a broader market, and bank factoring business will open up a new situation. At the same time, in the face of the huge scale of accounts receivable and the rapidly growing market space, it is difficult to meet the financing needs of the whole society by relying solely on bank factoring. Commercial factoring will gradually become an indispensable financing channel for small and medium-sized enterprises and play an important role in our country. The increasingly important role of financial support. (Lu Yu)
Related Q&A: Related Q&A: What does a commercial factoring company mainly do?
If you want more industry information and research reports, please follow the official account "Zhongyan.com"
Factoring is also called collection guarantee. The seller transfers its current or future goods based on the goods contracted with the buyer. The accounts receivable generated by the sales/service contract are transferred to the factor (a financial institution that provides factoring services), and the factor provides it with financing, buyer credit assessment, sales account management, credit risk guarantee, and account balance Comprehensive financial services approach including debt collection and a series of services.
It is a method adopted by sellers to entrust a third party (factor) to manage accounts receivable in order to strengthen the management of accounts receivable and enhance liquidity when settling payments for goods on collection or credit in commercial trade.
The progressive reform of domestic finance has given rise to a variety of financial or quasi-financial formats. Facts have proved that with the gradual liberalization of financial controls, private capital entering the financial field can not only obtain considerable investment returns, but also stimulate Traditional finance improves its business structure and improves service levels.
Financial institutions such as financial leasing, third-party payment, and financing guarantees or industries closely related to finance have gradually gained market recognition after more than ten years of hard work. It is expected that factoring will be the next one. industry. In fact, since the promulgation of management measures for factoring companies in Shanghai and Tianjin, factoring companies have had a clear legal identity. However, whether they are factoring buyers or the domestic media, financial circles, and government departments, there are large deviations in their understanding of factoring.
It is not difficult to find that the domestic factoring industry has only just started and there is still a lot of room for growth in the future. However, as an industry with operating risks, market research on it emphasizes that "China's factoring business volume ranks first in the world", "the scale has grown significantly" and "the market potential is huge". This undoubtedly beautifies the prospects and underestimates industry risks. Generally speaking, as long as 1.5% of non-performing accounts receivable occurs, the factor's hard work for a whole year can be wasted, and if it reaches 5%, the factor can shut down completely. Moreover, the scale of accounts receivable in factoring business is inevitably full of problems, including fake accounts receivable made by enterprises, unrecoverable accounts receivable pools, and future claims offset against accounts receivable.
1. Analysis of accounts receivable in the electronic equipment manufacturing segment
1. Analysis of accounts receivable in the computer manufacturing field
Chart: Cumulative value of accounts receivable in China's computer manufacturing industry from 2015 to 2017
Data source: Zhongyan Puhua Research Institute
2. Analysis of accounts receivable in the field of communication equipment
From the perspective of asset composition, the assets of communication equipment companies are mainly current assets. The average current assets of sample companies at the end of June 2017 Accounting for 69.85% of total assets. Among current assets, accounts receivable and inventory account for a large proportion. As of the end of June 2017, the average accounts receivable and inventory of sample companies were 5.651 billion yuan and 4.614 billion yuan, accounting for 27.45% and 22.41% of current assets respectively. From 2014 to 2016, the inventory scale of communication equipment companies did not change much, and operating income grew rapidly during the same period, which caused the inventory turnover days to gradually decrease and the inventory turnover rate to increase year by year.
In terms of accounts receivable, due to the fierce competition among my country's communication equipment companies, telecom operators have a strong say in the industry chain, and the technology and service cycles provided by communication equipment companies generally have a long period. As operating income increases, , the extension of the account settlement cycle has caused the average accounts receivable turnover days of the sample enterprises to increase year by year. Overall, due to the rapid decline in inventory turnover days, the average net operating cycle of communication equipment companies has shown a downward trend, and asset operation efficiency has improved.
3. Analysis of accounts receivable in other electronic equipment fields
Except for computer manufacturing and communication equipment manufacturing, other electronic equipment manufacturing had accounts receivable of 951.685 billion yuan in 2016.
2. Analysis of factors in the field of electronic equipment manufacturing
Beijing Yuntu Credit Information Co., Ltd. is a comprehensive service provider of supply chain finance. It was established on January 2, 2013. It focuses on solving the financing problems of small and medium-sized enterprises and building a financial ecosystem. , providing development support for small and medium-sized enterprises. Relying on the innovative integration of Internet technology and thinking, the company pioneered the use of data to complete the financial supply and demand connection with small and medium-sized enterprises; based on a trustworthy risk control system, it transformed the transaction data of small and medium-sized enterprises into credit assets, and concluded with excellent core The strong cooperative relationship between enterprises and financial institutions helps partners quickly establish a professional supply chain financial system.
Shenzhen SDIC Commercial Factoring Co., Ltd. is a commercial factoring company registered in Qianhai, Shenzhen, with branches in Jiangsu, Sichuan, Jiangxi, Shandong and Henan. The shareholders include Shenzhen State Investment Capital, Yingxin Group, Huaying Group, Great Wall Changfu, China Kelly Group and other well-known large enterprise groups with strong strength.
SDIC Factoring takes risk control as the core and business as the orientation, providing factoring financing services to the majority of medium, small and micro enterprises, solving the liquidity needs required by enterprises in the development process, optimizing operating funds, and significantly Reduce financing costs, explore the core value of the enterprise, and improve core competitiveness. With the mission of establishing industry standards and creating a healthy credit environment, SDIC Factoring is committed to building a professional financial service institution that integrates accounts receivable financing, credit assessment, credit risk guarantee, and account collection.
3. Analysis of factoring products in the field of electronic equipment manufacturing
Midea supplier financing project
The financing company is a switching power supply solution supplier in Shenzhen, which mainly provides power supply solutions and sells customized electronic components. The company has a number of well-known domestic customers, including Midea, Galanz, Gree, Supor, Huawei, etc. In 2013, the sales of Midea alone exceeded 100 million yuan, and the purchase amount of refrigeration equipment in 2014-2015 was 216 million yuan. In order to further expand cooperation with Midea, the company applied for 3,800 yuan of factoring financing from SDIC Factoring to supplement Liquidity and ability to undertake large orders. After a comprehensive review, factoring financing was provided to the company to help the company further expand production.
Haoxin Computer International Factoring Business
The financing company was established in 1992. It is a company that produces mobile phones, wireless phones and other electronic products. Among them, Coolpad Mobile Phone, ZTE Communications, Huawei, Sanyuanda Communications, CNTV, etc. for its cooperative alliance. At present, Aowei Communications, ZTE and other receivables have used factoring financing in many banks. Haoxin Computer is the world's largest mini computer manufacturer, founded in June 1983. Haoxin Computer has always adhered to the four operating principles of innovation, quality, integrity and service. Haoxin Computer has a complete business layout in the global marketing market. The current marketing network covers 30 countries on five continents. For enterprises with good financial status, broad development prospects and publicThe company has standardized management and has broad prospects for cooperation with Haoxin Computer. After a comprehensive review, it provides factoring financing to the enterprise.
Shenzhen LCD High-tech Enterprise Financing Project
The financing enterprise is a private high-tech enterprise in Shenzhen dedicated to the fields of car navigation multimedia hosts, home appliances and consumer electronics, and LCD, integrating products, production and sales. We have established good cooperative relations with well-known enterprises such as Changhong and Guowei Electronics.
After a comprehensive review by SDIC Factoring, the company has advanced technology, professional equipment, and excellent production capacity. The industry has broad prospects for development. The company provides factoring financing to the company. With the company’s financial support, the company’s production capacity and scientific The level of technology continues to improve.
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VI How China's economy will trend in 2019
Let's take a look at the professional new economic industries What does the chief analyst of iiMedia Research, a third-party mining and analysis agency, say.
Recently, at the "2019 iiMedia Night and New Economic Industry Development Trend Forum" organized by iiMedia Consulting, Zhang Yi, CEO and chief analyst of iiMedia Consulting, used data to speak and reviewed the results of 2018. The ups and downs summarized the existing problems in industrial development, and also used data to make bold predictions about the trends of the new economic industry in 2019, which aroused widespread discussion in the industry and the media.
1. New social products may spread “virally” during the Spring Festival
As we welcome the New Year and countdown to New Year’s Eve, iiMedia Consulting CEO and Chief Analyst Zhang Yi said in a speech at the forum that every New Year is the peak of innovation for new applications, and reminded that trendy applications are likely to challenge old-fashioned Internet products during the Spring Festival, and the number of downloads will usher in explosive growth. moment. In addition, the Spring Festival every year may be the most dangerous time for Internet companies, because many "killer" businesses have appeared during the Spring Festival. He took Douyin, a short video service that was “very popular” in 2018, as an example. The popularity of this APP was actually the result of a large number of users bringing their short video usage habits back to their hometowns during the Spring Festival.
2. Be cautious about saying that the demographic dividend has bottomed out, and new model companies can still rise rapidly
Recently, "the disappearance of the demographic dividend" and "the end of the traffic era" have become hot topics in the Internet circle It is a buzzword, but Zhang Yi does not agree with this statement. On the other hand, the demographic dividend of major newcomers such as Douyin, Pinduoduo, and NetEase Kaola has not really disappeared. That is the statement of those with vested interests. In his view, in recent years, from the rise of WeChat to the popularity of short videos, they are all "hot" applications that have emerged when China's population has been basically stable. Over the past decade or so, China's Internet companies have experienced explosive growth, and new model companies can still quickly stand out. Therefore, Internet companies need to remain highly vigilant about the competitive situation during the New Year.
3. In the next two years, most of the "blockchains" that ordinary people will have direct access to will be illegal fund-raising and pyramid schemes.
The application purpose of blockchain technologyIt is still in the initial exploration stage and has not yet reached the stage of real application. Just one year of digital currency experience will leave you with a deep impression. The so-called "coin circle boss" is just an old farmer who keeps fertilizing you in the early stage so that you can quickly grow into a "qualified leek". Public data shows that there are currently more than 10,000 cryptocurrency exchanges in the world. As currency prices continue to fall, it is difficult to realize the dreams of leeks of ten times the currency, hundreds of times the currency, and ten thousand times the currency. The trading volume of the entire market has also dropped sharply, and major exchanges are in urgent need of product launches. Futures contracts and perpetual contracts are becoming a new money-making machine for major exchanges, attracting the turbulent hearts of all walks of life.
In addition, why did Bitcoin plummet? Zhang Yi said that the various currencies currently launched have taken advantage of various opportunities in various chains to do various money-related things. Once the assets are transferred and no one takes over, a plunge is the inevitable result.
At present, the blockchain has almost become a hotbed for illegal fund-raising and pyramid schemes. Zhang Yi bluntly said that in the next 1-2 years, most of the "blockchains" that ordinary people will have direct access to will be illegal fund-raising and pyramid schemes. MLM scam. There is nothing wrong with blockchain technology. It will completely change our way of life in the future, but it may not make your wallet bulge.
4. Internet-made cars: appearance is not as important as safety, and safety must be paid close attention to.
With the birth of the mobile Internet and the sharing economy trend, the deep integration of the Internet and automobiles, a large number of traditional Car companies are beginning to target the online ride-hailing market or develop new energy vehicles. By the end of 2017, China Mobile’s car users reached 440 million. However, fundamental issues such as safety and battery have not yet been effectively resolved.
In the next few years, Chinese government agencies and new energy vehicle manufacturers will continue to make great efforts to solve the problems of short battery life and difficult charging of new energy vehicles. More and more companies will participate in the war and the comprehensive layout of government agencies will be launched. By promoting the rapid improvement of the technical level of each link in the new energy vehicle industry chain and the rapid improvement of supporting infrastructure, the bottleneck in the development of new energy vehicles is expected to be broken.
It is expected that Internet cars will make a breakthrough in 2025, with sales exceeding 10 million units. The market for intelligent driving is vast. Although the autonomous driving market will not see major changes in the short term, it may explode on a large scale in the future. Zhang Yi also mentioned that the appearance of Internet cars is not important, but safety factors are the key to their development.
5. China has entered a new era of consumption, shifting from "basic satisfaction" to "quality" consumption
The "new" of new consumption is in the context of consumption upgrading compared to the past. The “newness” of old consumer behavior. With the development of the economy and the increase of personal income, some consumers in the new consumption era have begun to change their consumption concepts and pursue quality life. This group of people has relatively stable and considerable income, so their needs for life are no longer limited to the material aspects of the past. The pursuit of consumerism, the consumption concept has changed from "the cheaper the better" to "consumption that satisfies one's own emotional needs". They no longer blindly pursue brands, but pursue more personalization in physical consumption and pursue intelligence in service consumption.
Dan ChuanThe quality of goods on traditional e-commerce platforms is uneven, and the prices of high-quality products remain high, which can no longer meet the needs of these new consumer groups. The emerging boutique e-commerce platforms focus on cost-effective and high-quality products, which are in line with the consumption concepts of the new consumer groups. These users have strong spending power, which will promote boutique e-commerce to become an emerging market with huge development potential in the new consumption era.
6. With the rise of new retail, retail stores may usher in a "wave of closures" in 2019
In recent years, new retail formats have matured, and the industry has accelerated the pace of innovation, with the emergence of Many new species have emerged, covering home furnishings, supermarkets, convenience stores, catering, entertainment and other industries, which has really allowed physical stores to quickly seize the market and reignite the war song. According to data from iiMedia Research, the number of mobile e-commerce users in China reaches 510 million and is expected to grow to 550 million by 2019.
Why do we need to do new retail? Zhang Yi said that the current online traffic is becoming more and more expensive, and the user experience of online retail is poor. Only by combining online retail and offline experience can we achieve a large number of users. . Judging from the current market environment, new retail is an inevitable choice to promote the transformation, upgrading and renovation of traditional retail. It can enrich our country's product styles, improve product quality, better meet the personalized needs of users, and can effectively stimulate greater consumption. potential.
In addition, Zhang Yi believes that WeChat mini programs are not enough if purely used as an information acquisition tool, and may become another "Taobao" in the future. Different from Alibaba Taobao, WeChat mini programs rely on the huge WeChat user traffic and have the characteristics of spontaneity, strong timeliness, fission communication, and high conversion rate sharing and communication. The cost threshold for making a social e-commerce is relatively high. Lower, the chances are greater.
7. Cross-border e-commerce will continue to be popular in the next three years
With the popularization of mobile Internet and the popularity of the concept of consumption upgrade, users’ demand for cross-border goods consumption has increased, and China The scale of overseas shopping users continues to expand. According to data from iiMedia Research, the number of overseas shopping users in China will reach 149 million in 2019. Compared with purchasing on foreign websites, purchasing on behalf of others, or purchasing overseas on their own, overseas shopping users are more likely to shop on cross-border e-commerce platforms.
With the development of the e-commerce field and the continuous improvement of residents' income levels, users' consumption concepts have also changed. They pay more and more attention to the quality and quality of goods, and no longer blindly pursue low-price promotions. When purchasing goods, they will Comprehensive consideration is given to product branding and safety. The era of price-driven purchases has passed. In this context, how to strictly control product quality will become the focus of platforms. Platforms with good reputation will have greater development opportunities.
8. Payment for knowledge: Let intellectuals find monetization opportunities on the Internet
With the advancement of the era of payment for knowledge and more and more people feeling the urgent need for lifelong learning, knowledge Payment will present higher-quality content that is continuously iterated for lifelong learning and create new creationssexual experience. Knowledge payment platforms will compete for more high-quality subdivisions. A large number of self-media have begun to monetize knowledge. Knowledge payment will show a trend of vertical segmentation and specialization. Content advantages, including service advantages, will be continuously refined and deepened to solve user problems. Core knowledge requirements.
The current content tends to be vertically segmented, platforms are constantly innovating product technologies, and user consumption is beginning to become rational. According to data from iiMedia Research, the number of paid-for-knowledge users in China in 2018 was approximately 300 million. Users’ knowledge-seeking anxiety will become the core development driver of the paid-for-knowledge industry in the future, with huge room for growth. Users’ payment habits have gradually developed, and the development space of the knowledge payment market has attracted much attention.
9. E-sports may become a new track that the gaming industry relies on and will create greater business space
2015 is the first year of mobile e-sports. Jing was noticed by the State Sports General Administration and held competitions for it, taking the first step in mobile e-sports. Subsequently, industry giants such as Tencent, Giant, and NetEase have deployed mobile e-sports, further promoting the development of mobile e-sports. So far, mobile e-sports has formed a relatively complete market industry chain.
China Mobile E-sports is going through a stage of transcendent development. The professional league of Mobile E-sports is maturing and its commercial value is emerging. . According to data from iiMedia Research, in 2018, the market size of China Mobile eSports reached 44.93 billion yuan, and the number of users reached 302 million. The growth of games in 2019 depends on the "new track". The development of mobile e-sports events can greatly stimulate players' sense of participation. In the future, in a competitive sports environment, mobile e-sports can unleash more industrial energy.
10. The one that has the opportunity to subvert the social landscape in the future is most likely (short) video social networking
In 2018, the number of short video users in China reached 501 million, and short videos are becoming Mainstream social form. Although Kuaishou and Douyin are temporarily leading in the field of short videos, the pattern is still undetermined in the face of the efforts of giants.
It is said that Toutiao has been looking at houseparty projects this year, and a similar product developed by former employees, Yinyu, is booming in the domestic social market. On the other hand, Snapshots, Flying Chat, and Faceshot, which were previously exposed by Technology News, are all heading into the field of instant messaging. Tencent’s 14-channel army, including WeChat’s newly launched Moment Video, is attacking the short video market in various product forms. Dianping, an LBS community software, also needs to be transformed through short videos to enhance its social functions. Momo’s “Who Says” program this year aims to make short videos in the form of houseparty + Q&A products. There is also Lu Ke in Alibaba’s internal testing, which is a short video of Zhihu’s product logic.
The entire Internet market is keen on deploying the short video market. In the dazzling short video social trend, short video is actually only a basic media form.
11.5G is expected to “reshuffle” the smart terminal market
Smartphones have gone through the 2G and 3G eras, and mobile phone users have experienced the replacement process of Nokia, Philips, Motorola, Coolpad and Samsung. Changes in communication technology will inevitably trigger the upgrading of the mobile phone industry. 5G mobile phones will be commercialized in 2019 and officially commercialized in 2020. Smartphone users are about to face a peak replacement period, which indicates that the smartphone market will also face a reshuffle and form a new mobile phone market pattern. It is worth noting that the opportunities brought by 5G are not only at the terminal level, but also the entire industry chain.
Ⅶ Are you willing to believe in the products promoted by Internet celebrities?
Influencer promotion is a new shopping method, similar to the previous TV shopping.
Li Jiaqi and others overturned the promotion of fake Yangcheng Lake crabs, which caused doubts about the sales of goods by Internet celebrities. Quality assurance is the most important thing for products. So why do you trust internet celebrities to sell products? Are the products sold by internet celebrities guaranteed?
Why do you believe that Internet celebrities bring goods
I don’t believe that Internet celebrities bring goods, I believe that Li Jiaqi brings goods!
I Almost all the girls around me, whether they are star-chasers or not, or use Weibo or not, like this guy! Later, after watching his live broadcasts several times, I fell in love with him! I only bought the cosmetics and skin care products he recommended! Really There is really no problem! Moreover, he is really recommending you lipstick shades, which shades are suitable for different skin colors. In the previous Mac lipstick live broadcast, the shades were not good-looking and not suitable for Asian women’s skin tone. Really I won’t recommend it, and I’ll tell everyone not to buy it.
Super conscientious!!! I bought Shu Uemura 163. It’s really super good-looking. As he said, it feels like a brand-name bag on your mouth.
Later, when he didn’t buy anything, he would go to his live broadcast room. He said that he really respects all girls! And his dedication, he said that this is what he should do, and there is no need to feel bad! But he still wants to His hard work and dedication are the reasons why I believe in him!
To use a favorite saying from the recently popular Heji Huating, he is the person I believe even without any reason!
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Hot comments from netizens
Anyway, I have bought things from Li Jiaqi’s live broadcast room, and they are cheap and good at discounts. On the contrary, many merchants use the slogans recommended by Li Jiaqi to sell things randomly. Make sure he recommends it. Over?
Li Jiaqi is already considered a conscientious person in these live broadcasts, because he has become famous. The bad thing is that his signature must have so many fans, and some half-hearted Internet celebrity anchors recommend things. It’s really annoying that I don’t have any products, and I don’t even know what brand and where to get the goods
It should be that the merchant used good crabs during the live broadcast, but shipped bad crabs
I’m speechless about this It was not on the hot search list an hour ago and now it is No. 1. Anyway, no one is doing it. I don’t believe it. I have used many of the things Li Jiaqi recommended, and it’s no problem. There are many famous people. It’s really arrogant to come out to be someone else’s anchor.
Li Jiaqi is much better than those anchors who always bring three-no products!
In fact, I personally don’t really believe in Internet celebrities bringing goods, but I will look at Li Jiaqi’s videos when necessary, and it’s not just I bought everything he recommended. We are all adults and have the ability to distinguish right from wrong. The reason why I watch Li Jiaqi is that I think he is already relatively conscientious. I have used many of the brands I recommended, but I have never used some of the products. His opinions are of great reference value.
I really don’t understand the meaning of this hot search
Why the hell didn’t you find a merchant to criticize my sisters? This is something common people did. You guys are already cool. Don’t struggle.
How did Internet celebrities carry goods develop
As a new form of e-commerce development, Internet celebrities carry goods, which enriches consumers’ shopping methods and has great development potential. .
Internet celebrity anchors started in 2016, and it was during Double Eleven in 2017 that they really monetized their products.
The effect of Internet celebrities bringing goods is amazing, and it suddenly became popular in the e-commerce world. Other anchors have also begun to develop in the direction of bringing goods. Many merchants are also a little bit concerned about the current craze of Internet celebrities bringing goods. Unable to hold themselves back any longer, merchants are scrambling to grab good internet celebrity resources.
But many merchants don’t know what conditions are needed to find Internet celebrities to bring goods? How to cooperate? What are the good standards for Internet celebrities to bring goods... and a series of questions! Indeed, although Internet celebrities bring goods It is a craze, but after all, it has only just started, and there are still many people who don’t know how to cooperate!
Cooperation must involve remuneration, which depends on what kind of goods you sell, whether it is special or for daily use. , because the anchor needs to have a comprehensive understanding during the introduction, and needs to know the purpose, quality, etc.; there is also the negotiation of commission, which is usually the "basic salary + commission + bonus" model!
With Whether the cargo capacity is good or not depends on many factors. Many people will question, does that mean that it only requires the anchor to speak? Of course not. It still depends on how credible the internet celebrity anchor is and whether he can convince the audience. Fame can be seen in how many fans the anchor has, and how much product exposure he has. Whether the persuasiveness is strong or not will indicate whether the conversion rate brought by the live broadcast to the product is high or not. The consumption habits and preferences of the fan group indicate which category the anchor is better at performing live broadcasts with better results. Therefore, fame + persuasion + fan base can determine whether an internet celebrity anchor is good at selling goods.