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Ⅰ How to use Douyin Kuaishou short videos to attract fans and monetize products

Before this, I heard that countless friends around me wanted to make short videos. Douyin, but most of them have not made a good progress. Most of them are trying to survive, thinking that it may not be possible now, but once a video goes viral, it will be fine.

So if a newbie wants to start Douyin now, is there still a chance?

Of course we do, but the probability of doing it is really low. Every internet celebrity we see has a ladder-like team behind it. The cost of these alone is beyond the reach of ordinary people. It can be done.

Douyin itself has its own traffic recommendation, but it costs a lot. Generally, you won’t see any good results for a small amount of money. If you don’t even hesitate to invest 1,000 yuan in promoting Douyin, If so, how can you compete with others

But the Douyin mini program is a way to monetize with just 0 followers.
I think everyone is familiar with the Douyin mini program, a new monetization model for short videos. When we usually browse Douyin, the following logo we see is the Douyin mini program: < br />
This is a simple monetization channel that does not require us to appear in real live broadcasts, because I know that many people want to do Douyin, but are afraid of being seen by others, so this small program is perfectly suitable for this part people.

Because it is very simple to make a mini program. We don’t do real-person appearances, we don’t do window displays, and we don’t do live broadcasts. We just use the simplest and most interesting videos to guide them to click on the mini program.

So what should we do? It looks very simple, but in fact there are a lot of details that need to be paid attention to, but as long as you are willing to delve into it, you can still make money for a period of time with the Douyin mini program.

The Douyin mini program is actually very simple to operate. All I ask of you is to make a video every day. You don’t need to appear in person, because it’s really unnecessary.

If you want to make money on Douyin Mini Programs, you must understand the monetization rules of Mini Programs. As everyone knows here, Mini Programs do not rely on fans to monetize. It only matters how many fans you have when you accept ads. Mini Programs We only rely on video traffic and exposure to monetize, so there is no problem even if we start with 0 fans, and we don’t need any other investment, so hurry up and act if you are interested

Ⅱ Very durable

Very Resistant is an advertising company focusing on blockchain projects. Our slogan is to focus on advertising everything in the blockchain field.

The essence of our understanding of blockchain projects is : Excavating value and building consensus

The current status of the industry is

1. The 'micro-business' dissemination of technical skills - lower than micro-business and not as widespread as micro-business
>
There is no professional team for the projectAnalysis and positioning cannot provide accurate value communication and high-quality visual presentation for the target.

2. Single platform coverage and one-sided visual presentation

Single platform coverage, resulting in The information received by users is extremely narrow. Not only does it lack interactivity and safe output, it also greatly inhibits project/brand development

3. Non-segmented communication

The The words to be said to the boss were given to Leek, and the chicken soup that should be said to Leek was told to the team

It was impossible to segment users at different stages and dimensions, and unified and synchronous information transmission led to serious misunderstandings. Differences

4. No professional institutions are involved

Those who understand blockchain do not understand communication; those who understand communication do not understand blockchain; The blockchain industry needs a wider range of Dissemination and more comprehensive coverage, as well as more precise strategies.

SO, about blockchain dissemination

This is a system that cannot be settled based on working hours like traditional 4A case, this is not a simple channel multiple choice question such as brand communication/precision delivery

So, what can be done by being very durable

1. Integrated marketing
< br /> This is an era where the sluts kill the rich, the handsome, and they either explode with arrogance or die silently. Through comprehensive media connection, they can become a household name in a short period of time. From the CBD to the vegetable market. From the Northeastern society to - international. This is the integrated marketing we want.

2. Brand global official media operation

Obviously, this is a 'global face project' that must be done well< br />
We provide the best official micro-blog operation service

1. Professional: Big V with millions of fans personally leads the team

2. Western style: international A professional team, free to switch between various modes, barrier-free language sharing

3. Attract fans: The most interesting and professional segmented presentation and customized expansion based on native content, precise media placement, and diversified

3. Brand Communication

1. Comprehensive visual upgrade of the brand - to solve the suffocating aesthetic of the straight male cancer boss
< br /> 2. Segmented guidance based on brand positioning - communication is also divided into toB, toC, toVC

3. Stage planning and guidance for the brand - team training and brand upgrade for different stages

Business introduction

1. Brand remodeling Targeting the current situation of the brand , Carry out a comprehensive bid analysis and brand combing

Inspiration of target users to differentiates SOLOGAN reshaping, etc.

2. Public relations communication: Very tear resistance to domestic and foreign media at home and abroad /Media resources, with extremely high channel coverage

3. Event planning: Very durable and with rich experience in event execution, can handle various press conferences, summits, and exhibitions in minutes

4. Brand optimization consultant: Provide grounded consulting services based on the current status of the project, and comprehensively help the project from 0-1 literacy

Very tear-resistant One
< br /> Chain experts who understand communication

Media people who understand community

We are the atomic bomb in the communication industry and the leader of the Internet

Above ,Thank you

Ⅲ If you want to promote overseas blockchain, what should you do?

If you want to promote overseas blockchain, what should you do?

You can consider looking for Expo to spread overseas.

If you want to do blockchain advertising and promotion, is there any precision marketing platform?

You can consider Xiacheng Outer Circle, which has a dedicated blockchain industry promotion solution, integrates more than 10 types of media relations resources with more than 3 million W, and is said to be good at precise advertising.

Why does funsworld launch blockchain K assets?

Because blockchain has three major advantages: openness and transparency, collective maintenance, and reliable database, it has broad prospects and huge market potential, so they launched this electronic currency.

How to learn blockchain

Blockchain has become crazy, but you know nothing about it!

Blockchain is a decentralized database system participated by different nodes and an open ledger system.

It consists of a series of data blocks or data packets generated according to cryptographic methods, that is, blocks. The data information of each block is automatically stamped. Timestamp, thereby calculating a data encryption value, that is, hash value (hash).

Why does Panyubao launch the blockchain delivery function?

It should be for a better user experience

How to play foreign exchange when blockchain comes

How to play it specifically, Tiger Foreign Exchange has done a good job in this aspect of the industry

How to prevent counterfeiting in blockchain ? How to spot fakes?

They will record the production information, logistics information, sales information and other data of the product. It is equivalent to a person having an ID card, but this ID card is a code. After entering, you can see very complete information. Even your "parents" know your net worth and name, and they can't change it! With this kind of blockchain for anti-counterfeiting and traceability, even the labor cost of printing is saved.

After reading the previous content of Blockchain Three Plus One, what are the ways to promote blockchain?

From traditional promotion to offline and online methods, it mainly describes the different methods of promotion in entities and on the Internet. The main promotion of blockchain is through e-commerce online promotion channels (database marketing, social media marketing, online advertising, mobile clients, distribution platforms, search engine marketing, resource cooperation marketing, classified information, etc.). The models are always changing, but they remain the same. Regardless of the promotion channels, they all serve a common goal: profit.
The above are purely personal thoughts.

Blockchain, what kind of project is it? How to do it?

I have been studying blockchain for a long time and have learned about several projects. You can discuss it.

How to learn blockchain

Take two steps, the first step is to determine the direction, and the second step is to determine the details. . There are several directions: I'm just a novice who wants to know what it is.

I want to work in the blockchain industry, doing development, operations, products, and even blockchain entrepreneurship.

The details of each direction are purple:

Direction 1

I want to understand what the blockchain is and what the various coins do.

Let’s start with Bitcoin. Here we recommend "Bitcoin" edited by Li Jun, Chang Chai, etc., which can help you understand the consensus wisdom behind Bitcoin, the principle of decentralization, the history of Bitcoin, etc. Next, let’s research various currencies. The larger domestic chains include QTUM and NEO, and the larger foreign chains include EOS, ETH, etc. Go study their white paper, team, history, itter, telegram group and other places where you can get in touch.

At the same time, you also need a place where you can watch the market, exchange ideas, and read articles. Here are some commonly used apps recommended. For example, the commonly used APP blockfolio for checking prices; for checking information, block news, news, and even finding a place to brag, you can use the Baweiyuan APP; for currency information, you can refer to the Feixiao APP, which has quite a lot of content. Among them, Ba Weiyuan APP is the one I use most because its news is reliable and will not be faked.

Direction 2

Blockchain industry

As far as I know, most current practitioners in the blockchain industry have transferred from finance or computer majors. If you are a college student and want to work in the blockchain industry, you may consider majoring in finance or the computer industry. If you are already working and want to join the blockchain industry, then you need to learn the following content. This book "Blockchain: From Digital Currency to Credit Society" by Chang Chai and Han Feng will introduce you to the basic knowledge of blockchain. "Blockchain Technology Guide" can help you deepen your understanding of blockchain technology. "Blockchain Revolution" can take you into a revolution that is about to happen. Overall, there is a lot to learn.

IV What are the commonly used methods to promote blockchain

In fact, there are quite a few. This mainly depends on whether you are promoting a blockchain project, a blockchain application, or an exchange. . Different entities have different promotion methods.
Conventional promotion methods include the following:
1. Filling in basic information on the Internet, information coverage
That is, various post bars, knowing various coverages, and letting others search for what you have;
br />2. Website SEO optimization
Enable your website to be included and recognized by the Internet, and continuously optimize and increase its weight;
3. Community formation
Set up your own community and continuously Expand the size of the community to increase your influence;
4. High PR
Go to some news sources for endorsement;
5. Professional community promotion
It is relatively rare now. Only blockchain communities such as Babbitt, Biyuan Community, and Lobbying Community are doing well and can post more articles

Ⅳ In the new retail era, how to use blockchain technology to create better customer marketing relationships

Author | Campbell R. Harvey

Source | Shiji Business Review (ID: efuture555)

< p> In the marketing and advertising industry, blockchain technology has more important application significance. However, survey data from "CMO" shows that only 8% of companies believe that blockchain technology is medium or important in marketing. effect.

Although the blockchain concept has received a lot of hype, the obvious result is that blockchain technology is not well understood. Such "conceptual hype + lack of in-depth understanding" has caused certain obstacles to the in-depth application of blockchain technology, causing marketers to adopt a "hesitant and wait-and-see" attitude towards this technology.

Blockchain technology has the characteristics of transparency, stability and security, which makes this technology widely used in supply chain management (SCM, SupplierChainManagement), smart contracts (Smart Contracts), financial statements (Financial Reporting), Internet of Things (IoT, Internet of Things), private medical treatment, and even power grids, it has reliable and trustworthy advantages in information management. At the same time, the data transfer model of blockchain technology greatly reduces transaction costs, achieves verification and effective exchange of ownership, and opens the door to real-time micropayments. This information exchange model reduces payment friction, some intermediaries and intermediate links that make a living disappear, and it becomes possible for consumers to own and control personal information. All of the above allow us to see the disruptive potential of blockchain technology in information management, transactions, marketing and other fields.

Today, financial transactions have considerable transaction costs. Retailers need to pay a 3% payment processing fee to credit card companies (Translator's Note: 3% is the US processing fee standard), and payment processing fees at gas stations are even higher. Sellers who open stores on eBay and Shopify need to bear payment and transaction fees, transaction fees for paying with PayPal, etc. All of these fees add to the cost of goods and are often passed on to consumers. Therefore, with the widespread use of credit cards and debit cards, many merchants have set consumption limits to avoid loss of profits caused by excessive fees.

Blockchain technology will significantly reduce financial transaction costs, even approaching "zero transaction costs." Even small transactions will enjoy this profit. In the financial field, financial giants such as Mastercard and Visa are already using blockchain technology to handle local currency remittance business. The entire process is safe and transparent, which brings more choices and benefits to merchants. Cost comparison opportunities instead of relying solely on credit card transactions.

In the field of marketing and advertising, blockchain technology also has a profound impact. Currently, marketers are already using shared information purchased from third-party social media (such as Facebook) to obtain customer marketing data. This move undoubtedly illustrates the marketing value of data and also points to the trend and potential of digital marketing.

However, using blockchain technology, merchants can use micropayments to incentivize consumers to share personal information without the need for intermediary merchants. For example:

A grocery chain can pay consumers $1 for installing their APP;

If consumers agree to enable location tracking, they can get another $1 Rewards;

If consumers open the APP "1 time per day" and spend at least 1 minute on it, retailers can pay them a few cents or store points to reward customers for their loyalty. Spend.

During this period, merchants will push promotions and special offers to consumers.

In fact, consumer customization has opened up someLegitimate marketing mechanisms, such as providing personalized marketing or pricing, are one of the primary values ​​of consumers voluntarily providing various data. This method of marketing estimation derived from real consumer data will not only reduce the risk of fraud caused by anonymous promotions, but also reduce the various risks of promoting APPs due to incomplete and inaccurate consumer information. Application troubles.

The same method as the above method of promoting the use of APP can also be used for "smart contract" (a virtual agreement that does not require a middleman to confirm, audit and verify identity due to the support of blockchain technology) marketing middle. Based on the support of blockchain technology, consumers will activate this "smart contract" when they subscribe to emails or bookmark registration reward programs. After that, whenever consumers interact with emails or advertisements, small incentives will be automatically saved. into consumers’ wallets. This brings us to our next topic.

A similar model can be used in the website promotion advertising business, that is, motivating consumers through compensation to drive page views for each advertising page.

In 2016, a study released by HubSpot showed that most Internet users do not like pop-up advertising windows and mobile window ads, believing that online advertising seriously interferes with vision and has certain intrusive and damaging negative effects. For this reason, more and more users are installing ad blocking tools. This widespread trend of distaste has had significant punitive consequences for the advertising industry. It is estimated that ad blocking will cost publishers a whopping $35 billion in lost revenue by 2020.

With the support of blockchain technology, marketers can rethink their advertising, marketing promotion and revenue models, that is, consumers who pay attention to marketing and advertising can directly pay them "small incentives" "Of course, this method will also get rid of the middle layer of advertising distribution, Google or Facebook.

It is believed that the “duopoly” of Google or Facebook in the Internet and digital advertising will soon be threatened by the application of blockchain technology. Although keyword-based search will not completely disappear, its advantages will no longer exist. Ultimately, individuals will take control of their own private online profiles and manage their own social networks.

With the help of blockchain technology, companies can bypass some of the current social media “giants” by interacting directly with consumers and share the rewards of browsing ads with consumers. In 2016, Google reportedly generated an average of $73 in revenue per active user through advertising. Of course, $73 is just the average return for more than 1 billion active users. We can reasonably estimate that the revenue Google brings to some high-valued people will be far more than 1,000.Dollar. Just imagine, when companies use blockchain technology to implement "voluntary browsing advertising" and deliver effective product consumption value to consumers, how great the marketing effect will be?

With the help of blockchain technology, advertising delivery and the degree of consumer participation can also be confirmed to avoid excessive advertising and the abuse of email advertising. Because excessive advertisements and flooding of email advertisements will not only make consumers bored and lose motivation to purchase, but will also aggravate consumers and create resentment, thereby blocking advertisements. For example, consumers who have already purchased the product will not be willing to receive it anymore. Any advertising placed by the Company.

Blockchain technology can also be used to verify the source of marketing information. Micropayments will effectively destroy large-scale phishing spam emails, weaken the interference of ineffective marketing on people, and purify the Email environment.

Approximately 135 billion spam emails are sent to users every day, accounting for 48% of all emails sent. With only one reply for every 12.5 million emails sent that are considered "junk," the waste and disruption are staggering.

Using blockchain technology, as long as the recipient is paid a small marketing fee, spam can be filtered or blocked through these small marketing costs. With the help of these marketing costs, companies can help identify the target emails. Marketing or trading to consumer groups with independent wishes.

A similar situation is that on the Internet, every time a user clicks on a link, a small micropayment transaction may be generated. In most cases, users only need to pay a small fee, for example, it only costs one cent to read a news article. This kind of micropayment will be a powerful weapon in defeating "denial of service attacks". (Translator's Note: Denial of service attacks, referred to as Dos attack. Dos attack is a type of network attack. This attack has always been a problem that cannot be reasonably solved. For example, an attacker recruits a robot to attack a website, Sending millions of requests causes the website to crash due to full cache, slow response or even outage).

Blockchain technology can also prevent robots from setting up false media accounts, sending a large amount of false information to users, and stealing the online advertising revenue of big brands. Online authenticity is indeed baked into blockchain technology.

Keybase.io is a company dedicated to solving the problem of social media fraud, using blockchain technology to allow individuals to prove that they are the legitimate owners of various social media accounts. This makes marketing impact easier to track and marketing spend easier to demonstrate, both of which represent major breakthroughs for the marketing industry.

As of 2016, fraudulent or deceptive display advertising resulted in a loss of $7.6 billion, and this loss accounted for 56% of total display advertising revenue. In the next few years, this number is expected to increase. will be onrose to $10.9 billion.

Using blockchain technology to track advertising display activities, marketing organizations can monitor the execution of the entire automated advertising campaign to ensure that marketing support is used to promote return on investment (ROI), and can directly quantify and analyze marketing The input and output of activities generated by each user and each email.

By associating small marketing behaviors with micropayments, blockchain technology solves these attribution problems that have plagued marketers in industry operations and management for decades.

In addition, ordinary people who create popular new media content, such as some highly sought-after viral videos or social posts, can receive "rewards" every time they are clicked , this will all be attributed to "blockchain technology". But the current situation is that unless their work is published on a subscription-based online platform or channel, they are not paid a penny.

In all these blockchain application scenarios, content creators have the right to create and manage their own successful works.

Coupit is both a cryptocurrency (Coupit Coin) platform and an open market where businesses and individuals can sell their products and services. The difference is that Coupit is an e-commerce platform powered by blockchain technology, and Coupit is preparing to maximize the use of blockchain technology to improve the impact of its marketing content.

Based on the support of blockchain technology, the company's marketers can intervene in the development process of consumer loyalty programs and group buying alliance programs. Consumers can exchange their own rewards and offers with each other, and marketers can easily differentiate between dormant and loyal customers. This visible, transparent, and easy-to-operate means helps marketers create personalized marketing prices and promotions for customers, thereby expanding their marketing effectiveness.

Even if aggregator analysis or intermediary analysis is necessary, micropayments will allow businesses to bypass ad blocking tools, and individuals will have control over the amount of personal information they share and will directly receive ad views. With the rewards coming, many privacy issues will also be completely solved due to legal protection.

Take the Brave browser as an example. This new web browser developed by Brendan Eich, co-founder of the Mozailla project and creator of the JavaScript language, in addition to providing a new level of privacy and security protection, Brave enables a blockchain system designed to transform the relationship between users, advertisers and content creators. Its “Basic Attention Tokens” (BATs) are tokens for a blockchain-based advertising platform. The project aims to protect user privacy by eliminating third-party advertising transactions.privacy, reduce ad fraud, and improve online advertising by rewarding users for their attention by sharing revenue with them. _ Translator's Note) will allow publishers and advertisers to monetize value-added services to capture part of the growth associated with advertising, 73% of which is led by Facebook and Google.

As blockchain becomes mainstream, all intermediaries will need to adapt their business models. The decision-making chain changes structurally:

Individual consumers will have greater control over how they share their private information;

Consumers will decide how to spend time with advertisers Interactive;

Spam and phishing scams are blocked, and from a cost perspective, the more spam they send, the less sustainable their business will be.

From an enterprise perspective, this may mean a higher level of control over the traffic quality of all marketing promotions, as well as a better understanding of consumer behavior based on data management.

On the other hand, ads cannot be served without a transactional fee being paid to each affected individual. Consumers will also be motivated to post real and accurate social information online, such as describing content of interest, etc., and they will also pay for it. Instead of paying marketing fees to social media middlemen, marketers will pay directly to the end consumer. When the target consumers are high-value customers, the incentive mechanism will also increase, and the marketing will directly hit the bull's-eye.

Blockchain technology has great potential in reshaping social trust, making social trust more powerful, increasing visibility, connecting multiple resources, and rewarding individuals for their contribution to transactions. Marketing activities and the advertising industry have will be fundamentally affected by these changes. Not only for the company's top marketing leaders (CMO, chief marketing officer), but also for decision-makers such as corporate strategic planning, finance, and technology decisions, pushing them to design and implement blockchain as a priority business matter. From an operational perspective, companies may establish new high-level trust models with consumers and ultimately connect consumers with products through credible marketing campaigns.

Marketing managers and technology managers are likely to use blockchain technology to reshape corporate customer relationships. Early introduction of this far-reaching technology will help companies seize market opportunities and benefit from this technology. Benefit in advance from technologies that will be widely used in the future.

About the original author:

Campbell R. Harvey is currently Professor of Finance and J. Paul Sticht Professor of International Business at the Fuqua School of Business, Duke University. He served as the 2016 U.S. President of the American Finance Association. Professor Harvey is the Man Group, Investment Strategy Advisor, PLC, Partner and Senior Advisor to Research Affiliates, LLC. For the past 5 years, he has taught blockchain courses at Duke University: Innovation and Crypto ventures.

Christine Moorman is T. Austin Finch, senior professor of business administration at Duke University’s Fuqua School of Business and author of the Journal of Marketing 》 (Journal of Marketing) Editor-in-Chief.

Marc Toledo, a senior associate focusing on blockchain and digital transformation at PwC, graduated from Duke University with an MBA and worked at the World Bank and Apple During this period, he led large-scale projects related to cybersecurity, machine learning, and artificial intelligence.

VI Please answer how to make money with blockchain technology.

There are four ways to make money with blockchain technology:

1. Hardware and infrastructure, typically mining machine production and distribution chains, where you can buy mines Make money by using machines and mining to earn coins.

2. Blockchain underlying platforms and general technologies, such as public chains such as Ethereum, privacy protocol Nucypher, etc., where you can make money by investing in its tokens, building on-chain applications, and providing services to users. .

3. Various vertical applications, such as blockchain-based supply chain traceability and finance, copyright confirmation and transactions, etc. You can use these applications or invest in their tokens to make money.

4. Service facilities, such as digital asset exchanges and wallets, media products, etc. You can make money by setting up an exchange yourself.

(6) Further reading on ways to attract followers in the blockchain industry ：

Types of blockchain

1. Public blockchain

Public Block Chains refers to: any individual or Any group can send transactions, and the transactions can be effectively confirmed by the blockchain, and anyone can participate in its consensus process.

Public blockchain is the earliest blockchain and the most widely used blockchain. The virtual digital currencies of all major bitcoins series are based on public blockchains. There is only one such blockchain in the world. The blockchain corresponding to the currency.

2. Consortium (Industry) Blockchains

Industry Blockchains (Consortium Block Chains): Multiple pre-selected nodes are designated within a certain group as bookkeepers. indivualThe generation of blocks is jointly decided by all pre-selected nodes (pre-selected nodes participate in the consensus process), and other access nodes can participate in transactions.

3. Private Blockchains

Private Blockchains: Only use the general ledger technology of the blockchain for accounting. It can be a company or a company. Individuals have exclusive write permission to this blockchain. This chain is not much different from other distributed storage solutions.

Ⅶ Blockchain + supply chain transforms into a demand chain, creating a new model of supply chain development!

In 2018, a disruptive technological revolution is coming crazily, and the protagonist is - blockchain.

Blockchain technology is considered to be the next generation of disruptive core technology after steam engines, electricity, and the Internet. If steam engines release people’s productivity and electricity solves people’s basic living needs, The Internet has completely changed the way information is transmitted, and blockchain, as a machine for building trust, will likely completely change the way value is transmitted throughout human society.

The "blockchain+" revolution has begun in industries such as medical care, finance, and smart manufacturing, and will undoubtedly have an important impact on the supply chain. Supply chain management and supply chain finance, because the market scale is large enough and meet the characteristics of multi-trust entities, multi-party collaboration, medium and low-frequency transactions, and complete business logic, are natural places for blockchain to come into play.

1. Problems in the traditional supply chain

Supply chain management has a large span and information asymmetry

The current supply chain has a large span between upstream and downstream. There are many companies involved, and the core company's management capabilities and scope of influence on the entire supply chain are limited. Management efficiency has dropped significantly and management costs have increased.

The product production cycle and supply cycle have become complex, fragmented, and geographically decentralized. Traditional technologies and concepts can no longer adapt to today's commodity production and supply.

Generally, enterprises can manage up to level 1 or 2 suppliers. With the continuous refinement of the global division of labor, the number of suppliers has doubled, continued to extend, and spread all over the world. Core enterprises cannot achieve real-time control over the goods circulated by upstream and downstream supply enterprises.

In the era of big data, information asymmetry will put enterprises at a disadvantage and even reduce the value of the entire supply chain ecosystem.

Weak ability to trace information back to the source

Due to the lack of transparency among companies in the supply chain, buyers and sellers lack an effective and reliable method to verify the products they buy and sell. of true value.

This also means that the price paid by the buyer cannot be trueIt reflects the cost of the product accurately and invisibly increases the overall cost of the supply chain.

At present, the supply chain is still unable to trace the sources of counterfeit and shoddy goods, illegal labor, money laundering and other illegal activities in each link of the supply chain.

It is difficult to obtain data from the entire supply chain

The information systems of the companies involved in the supply chain are scattered in the hands of different suppliers, including procurement, production, circulation, sales, and logistics. When information is completely separated, there is no information platform to store, process, share and analyze this information, which limits the potential value of rich data and information, and a large amount of information is unable to be collected or accessed.

At the same time, it also makes the verification and review of this information difficult and cumbersome, and the information exchange is not smooth, requiring manual repeated reconciliation, which also increases the audit cost of transaction payment and account period.

2. Blockchain + supply chain can solve many problems

Information is updated in real time and third parties are eliminated

Blockchain can build a A platform for all supply chain links such as suppliers, manufacturers, distributors, retailers, and logistics. On this platform, all enterprises form an alliance to record logistics, information flow, and capital flow on the chain, and track and supervise supply in real time. Chain all dynamics and achieve collaborative work.

The entire supply chain is made transparent and visible. Multiple participants in each transaction can view the same transaction records, verify identities and confirm transactions without the need for third-party intermediaries.

Facilitates traceability

Transformed into ledger information shared by all participants throughout the entire life cycle of the transaction. It is communication based on the status of information rather than the delivery of information. Information that was obscure in the past is now clearly visible.

At the same time, the blockchain is a publicly issued ledger. The ledger has a decentralized structure. No party has ownership of the ledger, nor can it manipulate the data as it wishes. Blockchain can trace the entire process of commodity production.

3. New model of supply chain finance

Since the blockchain breaks the data silos of each enterprise, the big data given to the supply chain will have more data. Source, thus greatly improving the stock and quality of data, allowing big data to better play its role. At the same time, the non-tamperability of blockchain data also enhances the credibility of the data, making it possible for companies to use data for credit reporting, thereby promoting the establishment and prosperity of the big data trading market.

In supply chain finance, the bill platform built with blockchain technology can be combined with supply chain finance business to achieveBill financing, issuance, payment bill splitting, statistical reports, clearing and settlement and other functions. Realize that digital bills can be paid and split quickly and openly and transparently under the witness of multiple parties, allowing the credit of core enterprises to be transferred to the upstream and downstream of the supply chain, creating a new model of supply chain finance.

Blockchain can benefit every link in the supply chain and improve the efficiency of supply chain management. Product supply chain collaboration model based on blockchain After the blockchain is added, data is shared among supply chain participants, and a complete and smooth information flow can be formed on the entire supply chain to ensure that participants can discover the operation process of the supply chain system in a timely manner existing problems and find targeted solutions to them, thereby improving the overall efficiency of supply chain management.

In this regard, blockchain technology has greatly accelerated product traceability and product recall, and reduced product quality risks. They will make manufacturing more responsive, enabling customizable customer orders—in effect, transforming supply chains into demand chains. As supply chains operate more like demand chains in this scenario, trust dilemmas like these may force manufacturers to look at blockchain solutions.

In the future, supply chains will be more dynamic, flexible and customer-oriented than today, and geographical location and long-term relationships will no longer be so important.