区块链推广困难问题,区块链推广困难的原因

① Where can blockchain projects be promoted and how to quickly promote blockchain

Blockchain projects must be listed on search engines because users will search for them through the Internet. Search for information to learn more in detail

If it is a new project, a few photos of Mao Zedong can be used to promote it online for more than half a year. As long as the competition is not big, you can use this method. If competition is high, bidding will work. They also have good rankings

② After more than ten years, the blockchain is still tepid. Has it failed?

Almost everyone, even those who hold the token Skeptics have a positive view of blockchain technology because of its potential to change the world. However, it has been 10 years since the advent of blockchain technology, and we still have not really used blockchain technology. Some people say that Bitcoin is built on blockchain technology, so the main use of blockchain is as a payment system, or as it develops, as a store of value.

Other uses of blockchain include, for example, as a distributed trading platform, as a new currency, smart contracts, distributed storage, authenticity verification, and immutable distributed ledgers. However, although these have been tried, there are no real applications.

Smart contracts are an interesting phenomenon. Founder Vitalik Buterin aims to create a global computing network that can completely eliminate the need for a centralized third party. This is certainly great in the modern world. However, smart contracts still have a long way to go. The DAO fiasco proved that smart contracts can still be fooled, or should we say, smart contracts are sometimes too smart for their own good.

However, as IC0s continue to use smart contracts as the basis of their business, it proves that blockchain still has hope in this area. Whether it can play a major role in these areas remains to be seen.

The list goes on and on. Without a doubt, it can be deduced that blockchain technology can be integrated into almost all sectors of modern life (including those mentioned above). However, it has been nearly 10 years since the birth of blockchain technology, and no field has yet used blockchain technology to replace the original technology. The ideas are great, but the execution of this technology is simply too slow.

③ How many "thorns" will be encountered on the road to digital currency issuance?

(1) Issues in the implementation of legal digital currency technology

Blockchain is private The core technology of digital currency also provides ideas for the technical implementation of my country’s legal digital currency. In 2017, the People's Bank of China successfully tested a digital bill trading platform based on blockchain technology, and in 2018, it successfully tested a blockchain trade financing platform. Our country’s research on the central bank’s digital currency in the blockchain area has been further strengthened. However, there are technical shortcomings in the legal digital currency based on the blockchain, which makes the safe development of our country’s legal digital currency problematic.Technical bugs.

Legal digital currency has technical implementation difficulties, and the underlying technology of legal digital currency based on blockchain is not mature. First of all, the blockchain is a chain of transaction information records arranged strictly in chronological order and cannot be tampered with. Based on this characteristic, the accuracy and integrity of data recorded in the blockchain are strong. However, once the technical network is breached by hackers, this irreversible characteristic will cause irreversible economic losses to users. Secondly, my country has a large population and uneven economic development levels, which poses challenges to legal digital currency in achieving cross-regional, high-frequency, large-amount transactions and rapid system response.

At present, the blockchain data processing speed is only 6.67 times/second, with long synchronization time, large data redundancy, and low system throughput; and the maximum traffic peak of Tmall during the "Double 11" in 2020 can be Reaching 583,000 transactions/second. The transaction frequency of blockchain is far from meeting people's daily payment needs and large-scale transactions of stable digital currencies in the future. Finally, there are problems in the implementation of legal digital currency technology. my country's legal digital currency has great advantages in theoretical analysis, but in practice, it is difficult to achieve rapid collection, processing, monitoring and analysis of massive data, and implement efficient and accurate Programmable operation is also one of the problems currently faced by legal digital currencies at the technical level.

There are also technical difficulties in the circulation environment of legal digital currency. The promotion of legal digital currencies requires the support of corresponding software and hardware infrastructure, the establishment of a broad circulation platform, and compatibility with digital currencies on the basis of the original business. First of all, my country’s support for professional and technical personnel and terminal equipment is relatively scarce. The basic database is seriously fragmented and the phenomenon of “data islands” is obvious. It is even more difficult to promote legal digital currency. Secondly, legal digital currency circulation outlets need to spend a lot of money. Labor costs, capital and time costs are used to upgrade technology, software and hardware facilities. The upgrading of digital currency payment machines by enterprises, merchants and other major financial service institutions will take some time for the public to adapt. This not only increases economic operating costs and causes efficiency losses, but also makes it difficult to build a circulation environment for legal digital currency in a short period of time.

(2) The impact of legal digital currency on traditional commercial banks

my country's legal digital currency will adopt a "central bank-commercial bank" two-tier investment model, with the central bank issuing currency and passing Commercial banks provide exchange and circulation services to the public. This binary model digital technology will inevitably cause innovation in the financial system and monetary system, which will create transformation pressure on the business philosophy, business model, and business environment of my country's traditional commercial banks. First of all, this is reflected in the traditional cash business of commercial banks. Based on the positioning of legal digital currency, the currency in circulation, namely M0, will be mainly replaced.

This will have a huge impact on the cash transfer, escort, circulation, and counterfeit banknote businesses of commercial banks. The demand for traditional cash counting, teller and other positions will be reduced, and importantShape the management system of commercial banks and increase the pressure on commercial banks to attract deposits. Secondly, due to the emergence of digital currency, cash liquidity in the commercial banking system will gradually decline. The existing technical system cannot meet the operating space of legal digital currency, which will put higher requirements on the basic information system of commercial banks. At the same time, the main functions of commercial banks will shift to agents and other roles, greatly reducing their profit margins.

The development of legal digital currencies has impacted the credit system of commercial banks, increasing the pressure on demand deposits and greatly reducing the space for money creation. The central bank plays a role in regulating and supervising commercial banks. The issuance of legal digital renminbi has added a layer of competition between the central bank and commercial banks. When the economy is depressed or the economic environment is unstable, people are more likely to store their currencies in the central bank's credit system and convert their deposits into legal digital currencies to avoid risks. The emergence of legal digital currency will cause the scale of current deposits of commercial banks to decrease, cash leakage to increase, financial disintermediation to accelerate, the currency multiplier to weaken, and the ability of commercial banks to create credit money to decline, leading to a decline in the overall liquidity of society.

The application of legal digital currency will greatly reduce people's desire to hold cash, increase the conversion rate of financial assets, and increase the instability of the asset and liability side of commercial banks. Legal digital currencies make it easier for the public to convert deposits and financial assets, blurring the boundaries between deposits and currency. Customers can perform frequent digital currency exchange operations, which increases the requirements for bank deposit reserve scale, thus affecting commercial banks. The supply of credit has made its operating environment more severe.

(3) Ethical issues in the application of legal digital currency

Legal digital currency will surely be another profound change in the history of currency development, but there are still ethical issues in its design and application. The ethical issues of digital currency technology mainly include two aspects: First, there are moral and ethical issues such as thinking concepts, value trends, and interest needs in digital currency technology design issues; second, the commercial application process of digital currency has value tendencies, and the digital divide is becoming increasingly serious. affect the distribution of social resources.

There is a capital value orientation hidden behind the technical algorithm of legal digital currency. The existence of digital currency is value-laden, that is, people with different value judgments will design different rules for using digital currency, or will choose different code rules to solve problems. The design of digital currency itself has a strong subjective bias. Fundamentally, it is human will that determines the generation and development of currency numbers. The design of digital currency programming technology will initially comply with the interests of capitalists and is a subjective reflection of the designer. It will inevitably be subject to discrimination and deviation due to the value tendency of developers. Legal digital currency is based on national credit, and its security and stability are higher than private digital currency. However, in the circulation and use of currency, value and ethics issues will still arise, and the degree of harm will be higher and the scope will be wider.

Legal digital currency inThere will also be value and ethics issues in specific business applications. First of all, in the process of constructing a monetary system with traditional commercial banks and financial institutions such as Internet finance, issues such as technological and ethical anomie will arise. For example, in the process of establishing intelligent information systems, the deviant behavior of technical personnel is concealed and difficult to monitor, lurking technological and ethical risks. Secondly, as people's trust in technical tools increases, technical rationality will weaken people's thinking about value rationality, and the problem of neglect of humanistic care caused by the rapid development of science and technology has gradually emerged.

Behind the efficient practical results brought by technological tools is the neglect of rational concerns about values ​​such as responsibilities and obligations, morals and ethics. Will the emergence of legal digital currency widen the gap between the rich and the poor in science and technology? Will the technological dilemma faced by my country's elderly become more serious? Will poor and remote areas catch up with the digital currency train and achieve technological leaps, or will they become increasingly involved with this artificial intelligence technology? Is the era of intelligence further derailed? In the era of digital economy, the aphasia of marginalized groups is serious, and resource allocation is also biased towards the commanding heights groups. The digital divide is gradually widening, affecting the fairness and justice of social governance. The promotion of legal digital currencies faces serious ethical challenges.

④ The blockchain industry is ushering in a new market trend. What are the bottlenecks in the development of the blockchain industry?

Blockchain Chain technology is a new distributed infrastructure and computing paradigm that enables the sharing, replication and authorization of distributed ledgers. It has the characteristics of multi-point consensus and is difficult to tamper with. It solves the problem of how to enable cross-institutional trust transactions in business networks, connecting all parties involved in financial services, and brings challenges of breaking down data silos and improving data quality. It has the potential advantages of security and lower transaction costs. Enhance risk control capabilities and have broad application prospects in the financial field. The blockchain industry is ushering in a new market trend, and there are some bottlenecks in the development of the blockchain industry. Only by breaking through these bottlenecks can we usher in the spring of blockchain. bring better development.

Finally, the development of blockchain technology will bring certain network security issues. We must pay attention to and solve information security and network security issues. Blockchain technology is not inherently secure. Any software system inevitably has defects and vulnerabilities, and will face attacks from the Internet. Poorly designed and poorly managed blockchain systems can be vulnerable to attack. In applications in the financial industry, data is an asset, so we should have a comprehensive understanding of the security of the blockchain, and first put security design and self-control first to avoid the occurrence of Bitcoin theft.

⑤ Blockchain is used in retail commercial projects. It is difficult to promote due to the crazy money fraud of Air Coin.

In any project, when the lead wheel is running, it must be solved A very big and not easy to see problem

That is differentiation. That isThe problem of identifying the project from other projects.

If the differentiation problem of the project can be solved, then it will be relatively easy to promote it

And if the problem of recognition is not properly solved by Zheng Shan, then Huai Hungxin will , it is extremely laborious to promote.

For example, Meituan.

Although the company is large, marketing differentiation is a problem that Meituan has never solved well

The annual marketing expenditure is very large.

Back to your question, blockchain projects are applied to retail commercial projects

According to what you said, this should be something somewhat differentiated.

And you said that air ratio is now rampant and affects promotion

So, either your project has no characteristics, or it is similar to air currency

Otherwise , how can the existence of air coins affect your promotion?

⑥ What is the current status of China’s blockchain industry

China’s blockchain industry has developed rapidly in 2019, which is mainly reflected in the following points:

First , National high-level strategic guidance and support to create a good policy environment. According to incomplete statistics, in the first half of 2019, more than 23 provinces and cities across the country released more than 112 pieces of policy information involving blockchain. High-level government officials emphasized that the application of blockchain technology plays an important role in technological innovation and industrial transformation, and supported the accelerated development of blockchain technology and industrial innovation.

In addition, market supervision policies regarding blockchain have also gradually improved. On the one hand, strict vigilance and testing are carried out for virtual currency transactions and services; on the other hand, related industries with blockchain applications The regulatory system is also being further constructed and improved to provide a strong guarantee for industrial blockchain projects to deeply serve the real economy. The market has become more standardized and the industrial environment has gradually become clearer. In addition, support for technological breakthroughs and talent encouragement has also been provided through the establishment of blockchain Industrial parks, blockchain special investment funds and other means will subsidize technological innovation and talent introduction to promote the development of the blockchain industry.

Second, domestic enterprises actively participate in the research and development and application of blockchain technology and carry out blockchain strategic layout. For example, e-commerce giants such as Alibaba use blockchain technology in areas such as product traceability and cross-border settlement. JD.com uses a transparent supply chain system to combat counterfeit and shoddy products. Tencent focuses on the development of applications in financial fields such as electronic invoices.

⑦ How to promote blockchain projects most effectively

Q&A, network creation, soft article writing, news release, self-media release, forum promotion, blog posting, classified information, etc.

⑧ How to promote blockchain games

1. Group bombing

The so-called group bombing means constantly posting in various social groups News about your own game comes with a link to enter. This is the stupidest method, but in fact, it is also the most effective. According to manyA team reported that their earliest source of traffic was recruiting people through the community.

The operation of group bombing is very simple, as long as you have the ability to execute it tirelessly and a thick enough skin. But there are also some tips and precautions that can help the group bombing be more effective.

2. Brush the rankings

Brushing the rankings is a very important method for early mobile game promotion, and it can also be used in blockchain games. However, there is a big difference in the specific operations.

The reason why mobile games hit the charts is because many users use the charts to decide which games to download, which is a huge source of traffic. However, there is currently no such influential list in the blockchain field. The only well-known one currently is dappradar.com. This list counts the current popularity of various applications on Ethereum and has a certain degree of popularity and popularity in the industry. Reference value.

3. Soft articles

Soft articles are really a very old marketing method, so much so that they are increasingly ignored in the marketing system. But it can exist for a long time, which shows that its effect is still there. Especially in the initial stage of blockchain games, a good soft article is likely to bring surprises.

About how to promote blockchain games, the editor of Global Ivy will share with you here. If you have a strong interest in game modeling, I hope this article can help you. If you want to know more about game modeling materials and learning methods, you can click on other articles on this site to learn.

⑨ Why is blockchain not popular in China?

It’s not that it’s not popular. It’s that ordinary people don’t know much about blockchain technology now. It’s not that blockchain technology is not popular either. For example, the first project launched by the blockchain startup Abbots Financial Technology Company is Tongxinhuzhu. The goal is to use network mutual assistance as an entry point to continuously promote the application and development of blockchain technology in China. As the first real blockchain application in China, Tongxin Huzhu combines open source code with practical applications to achieve a deep match between blockchain technology and network mutual assistance.
Compared with developed countries, my country’s insurance industry has been developing for a short period of time, and the coverage rate of protection business, especially accident, critical illness, term life, family wealth and other protection insurances, has led to low protection and special groups seeking risk protection. products have certain difficulties. In this realistic situation, online mutual aid, as a supplement to social security and commercial insurance, can provide low-income groups with an option to stay together and have a positive insurance inclusive effect. Yang Yongzhi said, "Blockchain technology can be applied to all aspects of social innovation. Our vision is first to provide low-cost, adequate compensation for personal and property protection for the people in China who need it most, so that insurance can benefit the public. After that, we are willing to Open up this technical solution and let more fields benefit from the popularization of blockchain technology."

⑩ Problems faced by blockchain

Main 2 problems
The first blockchain generally establishes a decentralized security maintenance mechanism through an incentive system, but one disadvantage is that the general incentive system will issue coins, which is not supported in China< br />The second is the technical bottleneck. The TPS of blockchain is generally not high and cannot support the implementation of a large number of applications