区块链怎么运用于电商行业,区块链怎么运用于电商平台

Ⅰ Can blockchain technology be applied in the field of e-commerce?

Weisan Cloud Analysis: Regarding the frequent outbreaks of user information security vulnerabilities in the e-commerce industry, blockchain is based on Digital encryption technology forms personal privacy encryption with a point-to-point Internet open source protocol.

The e-commerce platform built by blockchain can use blockchain traceability technology to record all steps of the product from issuance to acceptance, create a consensus network, and directly locate problems in the intermediate links of the product. It can also ensure the traceability of information, so that product information can be accurately collected, so that it can be documented and traceable.

II Bitcherry BCHC proposed "Blockchain 4.0" to promote the application practice of blockchain and e-commerce industry

With the continuous development of blockchain technology, it seems that many industries want to It has something to do with the blockchain, and there is a popular saying in the world: "Those who get the blockchain will win the world." So is this blockchain really as amazing as everyone says? How will blockchain finally be implemented? Today, let’s first talk to you about the application practice of blockchain in the field of “e-commerce”.

First, let’s briefly review what is e-commerce? E-commerce was born in the 1990s. It is a business activity that uses information network technology as a means and commodity exchange as the center and side. We call e-commerce "EC" for short. Many people think it is the ultimate major commercial use of the Internet, so they call it an epoch-making symbol.

According to data from US market research company Forrester, by the end of 2018, China’s e-commerce market is expected to reach US$1.1 trillion, becoming the world’s first trillion-dollar e-commerce market. The report points out that by 2022, China's e-commerce market will reach US$1.8 trillion, far exceeding the United States and Japan.

With the expansion of e-commerce, it has also greatly promoted the development of logistics, customer service and other industries. But at the same time, it has also brought about many problems. According to big data from the e-commerce consumer dispute mediation platform, the number of complaint cases accepted in the first half of 2018 increased by 66.93% year-on-year, and the growth rate was much higher than in previous years.

In order to solve the pain points of e-commerce in aspects such as counterfeit goods, logistics, integrity, and supervision, major companies and platforms are also showing off their skills and tricks. The most eye-catching one is our protagonist: blockchain. So how does it solve these problems?

First, supervise the production process of goods.

Second, trace and track the transportation of goods.

Third, guarantee product sales and after-sales service.

Fourth, protect user privacy.

Distributed e-commerce platform Bitcherry BCHC, solving the platform trust crisis

Bitcherry BCHC is the world's first distributed e-commerce platform. It is based on blockchain technology and is committed to creating a super ecosystem that covers all aspects of clothing, food, housing and transportation. In the community ecology, all participants, such as users, merchants, super nodes, operating nodes, etc., use the token system for everyone's participation and economic sharing to open up the online and offline O2O e-commerce system, making the entire ecology healthy and autonomous. , develop healthily.

It is understood that the distributed e-commerce network has multiple payment methods, distributed sharing mechanisms, behavioral token incentives, distributed open platforms, multi-industry and multi-community access, and operating nodes around the world. , decentralized distributed business organizations, community self-propagation and ripples and other characteristics.

At present, consumer information is leaked, everyone has become a "digital labor", merchant profits are reduced, customer acquisition costs are increasing day by day, supply chain supervision is lacking, and product quality problems occur repeatedly, which is the problem for most centralized e-commerce companies. main pain points. Different from the centralized model of traditional e-commerce platforms, the underlying technology of distributed e-commerce platforms is a distributed accounting method that allows transaction data, dissemination, purchase, circulation and other behavioral data to be uploaded to the chain, making it open, transparent and non-tamperable. In distributed e-commerce based on blockchain technology, industry issues such as product traceability, logistics supervision, user evaluation and community incentives are all well-founded and well-founded. It returns data, traffic and value to the parties involved in the transaction, effectively solving the various shortcomings of centralized platforms.

To promote the implementation of blockchain in actual business scenarios, Bitcherry BCHC proposed "Blockchain 4.0"

According to the reporter's investigation, Bitcherry BCHC will adopt a two-stage implementation of "Blockchain 4.0" 4.0” target. Providing a public chain with high TPS and compatible with Ethereum smart contracts is the first phase of Bitcherry BCHC's measures to ensure the safe and efficient circulation of digital assets in the e-commerce ecosystem. In the second phase, Bitcherry BCHC will provide a large public chain environment that supports the e-commerce ecology - an e-commerce vertical blockchain network platform, allowing e-commerce operators to quickly realize digital operation transformation in the digital economy era and realize mutual cooperation in the e-commerce ecology. diversion. In addition, the reporter learned that the large public chain environment will also provide a governance structure, including a smart contract-based complaint mechanism, reputation scoring, arbitration mechanism, etc., to prevent fraud and damage to the interests of consumers and digital asset investors, and ensure the e-commerce ecosystem compliance and healthy development.

In terms of technology, the Bitcherry BCHC public chain will combine blockchain and DAG technology to provide a chain network system, and the main chain will provide guarantee for the security of the entire system. Use signature algorithms, distributed storage, data operations, consensus mechanisms, message diffusion and other technologies to optimize the distributed e-commerce network architectureThe main technical feature of the Bitcherry BCHC project is to use a decentralized and non-tamperable structure to allow all participants in the Bitcherry BCHC ecosystem to establish a trust mechanism, thereby achieving fast transaction verification for all parties within seconds.

Ⅲ Blockchain e-commerce, a better choice

01 Blockchain e-commerce, a better choice

Your destiny is in your hands in hand. Either you control life, or life controls you. Your mentality determines whether you are a mount or a rider.

In 2019, Alibaba CEO Zhang Yong said at the Alibaba One Business Conference on January 11: "After 20 years of development, Alibaba has formed the world's largest consumer platform. There are more than 600 million active consumers every year on platforms including Taobao and Tmall; this platform started with physical goods. Moreover, now this platform has begun to form two other important sectors. One sector is, Digital goods and cultural entertainment products include companies such as Youku, Alibaba Pictures and Weibo within Alibaba’s system; the other sector is local life services, including Ele.me, Fliggy, Taopiaopiao, etc. within Alibaba’s system. Physical e-commerce, digital and entertainment goods, and local life services, these are Alibaba's three major areas of consumption..."

It can be seen that the development of today's e-commerce has reached an extreme era - — has changed our shopping methods and lives, bringing great convenience but also bringing many pain points: The first is for e-commerce itself: supply chain management, information asymmetry caused by centralization, etc.; the second is For the majority of users: data privacy and security, difficulty in distinguishing product authenticity, etc.

The increasing maturity of blockchain technology has allowed features such as distributed storage, point-to-point transmission, and consensus mechanisms to provide a feasible way to solve these pain points.

Imagine using blockchain technology combined with the characteristics of e-commerce to further improve and open up the three key streams in e-commerce: cash flow, information flow, and logistics, optimizing the upstream and downstream relationships in the industry chain, and even broadening More participants, turning linear cooperation into online cooperation, will make writing between all participants more trustworthy, efficient, and low-cost.

For example:

We can imagine the innovation brought about by a "blockchain + e-commerce" project, so that almost all participants have the opportunity to benefit from it. Benefit based on trust. For example, a project team is selling a new brand of sterling silver jewelry. Although they clearly know that many Taobao silver jewelry merchants pass it off as substandard (using other cheap metals pretending to be mixed with silver) due to the low illegal cost, the price is cheap and the sales have been good. However, On the one hand, it has caused harm to consumers (long-term wearing of non-silver metals may be harmful to the human body), consumers cannot trace it back, and the cost of rights protection is too high; on the other hand, it has destroyed the healthy competition in the silver jewelry industry... If silver jewelryIt is possible for the jewelry industry to use Zhongdao's public chain technology to create DAPPs similar to luxury goods to change this situation:

First, just call the relevant API interface and configure the functions. It is simple and easy to get started. line;

Secondly, merchants can use blockchain technology to trace the origin of silver jewelry, track and monitor the entire process of production (raw material silver), processing, and consumption, so as to achieve the entire process from production to circulation. Retrace. This will enable regulatory traceability and better prevent the occurrence of counterfeit and shoddy silver jewelry and behaviors that harm consumers;

Thirdly, users, in the trusted environment created by the blockchain, can obtain Credible merchant information (transparent), purchase information (evaluation), trade information, logistics information, and receipt information (forming a complete real and non-tamperable supply chain network through the platform) are equivalent to increasing effective identification capabilities; and merchants are illegal The cost will become very high due to "on-chain";

At the same time, the privacy data of users participating in the purchase can be effectively protected, effectively reducing the risk of personal data being stolen; it can also allow the value of data to truly return to users hands, allowing consumers to have more confidence and trust in the platform;

In addition, merchants, users and other ecological participants can participate in the governance of the silver jewelry industry platform (DAPP) and obtain token incentives and Reduction of advertising costs, reduction or even exemption of store transaction commissions (you can also use the points system set up by the Zhongdao Cultural and Creative Public Chain). Through the "token economy", more diverse and richer traffic channels and more effective brand strategies can be obtained, which makes it easier for merchants to establish their own distribution channels and purchase channels, so everyone is happy.

The development of e-commerce has affected everyone, and it is a people's livelihood economy with wide coverage. Using the token economy to empower e-commerce will directly affect a huge consumer group. It is a major event that can truly empower the real industry and is a good thing that benefits the country and the people.

The third wave of blockchain e-commerce wealth is coming, are you ready?

IV For users and merchants, what is the role of blockchain technology in social e-commerce?

Chongqing Jinwowo participated in the global social e-commerce conference in Yiwu We discussed how blockchain empowers the e-commerce economy. The following is the role of blockchain in e-commerce for users and merchants:
For merchants, blockchain technology can be used to accurately portray user behavior portraits and help businesses The development of physical merchants in the circle creates a new model of Internet + service industry.
For consumers, using blockchain technology to trace the origin of all goods ensures the quality of products and services.

IV What are the advantages of blockchain + e-commerce?

Online shopping is convenient, complete, and saves time and effort. It has become an unchangeable way of life for people and has brought a lot of convenience, but there are also some problems that trouble consumers.question.

Counterfeit goods are rampant and quality issues cannot be monitored

Counterfeit goods are an online and offline economic phenomenon. However, after being spread through Internet platforms, online fakes have been questioned, and sometimes the Internet is even called a "counterfeit goods distribution center."

For e-commerce companies eager to operate normally, the Internet is both a prosperous place and a sad place. Many e-commerce companies have suffered serious damage to their reputation.

In response to this phenomenon, we use blockchain technology to develop a decentralized traceability certification mall. All products in the mall will display the traceability information of the product on the product details page, from the origin of the raw materials, raw material batches, to the production and processing process.

The traceability information of dealers and distributors, including logistics, will be fully displayed on the product details page. Consumers can see all the information about this product just like browsing the product details page normally. . Consumers can supervise products from the source, prevent fakes, and verify the authenticity of products.

Credit crisis

The problem of consumer trust behind selling fake goods. Once trust declines, it will not affect one or two online stores, but the entire e-commerce industry faces an existential crisis. Not only that, in recent years, it is not uncommon for many consumers to engage in dishonest behaviors such as returns of inferior goods, overbearing clauses, and rising prices first and then falling prices. There are also many merchants who try to falsify their products, boost sales and praise, shatter the glass, and confuse consumers.

On the surface, the phenomenon of e-commerce billing is a problem of imperfect laws and regulations, but fundamentally it is an issue of unscientific operating rules of e-commerce platforms, especially e-commerce or product display and sorting. the rule of. Using a unique algorithm, we focus on product quality and service quality, while integrating sales and reputation.

At the same time, we use intelligent detection mechanisms to punish merchants who fake orders. Merchants do not need to spend a lot of money to pay bills, which avoids unfair competition in paying bills and maximizes the overall interests of the community.

Operating costs remain high

The cost of opening a store on a traditional e-commerce platform is getting higher and higher. Excluding product costs, traffic drainage, new production, filming and production, and platform deductions, merchants are increasingly saying that they can’t bear it.

Thanks to the decentralized model, blockchain and smart contracts, the use of quality and security chains and smart contracts, the use of cryptocurrencies as payment solutions, taking into account security, low cost and fast payment processing speed.

The combination of blockchain and e-commerce has the following advantages:

Improve operational efficiency: Use the technical advantages of blockchain to simplify operations and improve efficiency. Smart contracts are used to regulate intermediaries, such as logistics and payment processing partners, but also to monitor sellers and consumers.

The smart contract retains records of transactions and evaluations between all sellers and buyers in the quality safety chain, ensuring that all reviews come from customers who actually purchased the product. Transaction records and assessments must not be tampered with.

Trust and Transparency: Another important advantage of blockchain and e-commerce is that it can increase the transparency of transactions, thereby promoting trust. Every transaction is recorded on the shared ledger and cannot be modified by anyone.

It provides high security, enhanced visibility, and faster processing making every transaction trustworthy, reliable and transparent.

Reliable data security: Whether it is centralized storage or cloud storage, data storage is always a vulnerable place and can easily fall into weak encryption. Even the best encryption systems can be hacked.

Blockchain technology is used to provide a decentralized ecosystem to ensure data security on the chain.

Combined with blockchain technology, it breaks the traditional e-commerce benefit distribution system, breaks the traditional e-commerce anti-counterfeiting model, and creates a new "decentralized" trusted mall and blockchain through individuals, merchants, and platforms. Community.

VI Can blockchain technology be used to promote cross-border e-commerce

On October 11, the Sichuan Provincial People's Government issued the "Implementation of China (Nanchong) Cross-border E-Commerce Comprehensive Pilot Zone" Plan", the plan states: Support cross-border e-commerce companies to use digital technologies such as cloud computing, big data, artificial intelligence, and blockchain to carry out intelligent, personalized, customized production, cross-border e-commerce live broadcasts, social e-commerce, etc. New models of innovation and entrepreneurship are encouraged, and telecommunications companies are encouraged to provide dedicated international Internet data channels for foreign trade companies to carry out digital marketing.
Easy Baoquan uses blockchain technology to effectively solve the whole-link trust issue of electronic data from generation, storage, notarization, and proof: when uploading to the chain, the blockchain is used to ensure the authenticity of the stored data. Originality and integrity; after uploading to the chain, each judicial node on the preservation chain is used to ensure the credibility and security of the data; during litigation, evidence is directly passed to the Internet court to improve the efficiency of rights protection.

Ⅶ How to use blockchain in new retail

First, use blockchain technology to connect the supply chains of different commodity circulation participants with the blockchain storage system. These include origins, manufacturers, distributors, retailers, brands and consumers. Make each participant's information viewable in the blockchain system.
SecondlyAmong the operators of the blockchain alliance chain, it is roughly divided into the following categories: alliance chain, automation, visualization, data efficiency, and cross-chain bridging. Each link has a complete set of operating mechanisms. The data chain information is comprehensive, automated, Openness, efficiency, rationality and linkage.
This operation and management mechanism is more scientific and rational. Especially in the food industry, taking beef as an example, through the unique traceability code of the purchased beef, consumers can clearly understand the authenticity of the purchased beef and the full traceability information, which greatly enhances trust. At the same time, big data public opinion helps companies carry out smart marketing activities such as brand cultural promotion to maximize the benefits of companies and consumers.
Finally, based on the fact that the retail industry naturally has the remarkable characteristics of fragmented transaction data, diversified transaction nodes, and complicated transaction networks, the collection, storage, and integration of information on commodity production, circulation, and delivery are the end-to-end retail supply chain. The core proposition of management.
Hongqiao Technology uses blockchain to replace the paper model in the existing cross-border trade process, and forms a closed-loop self-certification capability for data on the chain through the integrity and correlation of trusted transaction data. Improve the document review speed and process operation efficiency in cross-border trade. Customs can directly manage the entire process of cross-border trade, review the transaction process in real time, and quickly and accurately analyze and control risks.