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A. What is the significance of blockchain technology for anti-counterfeiting and traceability

Blockchain technology is a distributed storage technology, which means that after an event occurs, There are many people recording this matter, and at the same time, the content recorded by these people has been cryptographically verified to ensure consistency. This creates a fact that cannot be tampered with. As for anti-counterfeiting traceability, if it is a file type, it can indeed be achieved. But for physical items, other technologies need to be used in conjunction with blockchain to truly achieve anti-counterfeiting and traceability.

B. What is blockchain anti-counterfeiting technology?

Blockchain anti-counterfeiting technology is a new type of anti-counterfeiting technology used to solve the problem of counterfeiting and shoddy products that appear in the circulation process of goods. . This technology uses a distributed ledger to record and trace the entire process of production, circulation, and sales of goods, and stores the records on the blockchain. Due to the decentralization, non-tampering, and transparency of the blockchain, the authenticity and credibility of the records are guaranteed.
The application of blockchain anti-counterfeiting technology can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, and promote the improvement of product quality and the healthy development of the industry. In the fields of food, medicine, luxury goods and other fields, blockchain anti-counterfeiting technology has been widely used. By scanning the Hupin QR code on the product, consumers can check the production, circulation, sales and other information of the product to ensure that they are purchasing authentic products.
At the same time, blockchain anti-counterfeiting technology can also improve the transparency and efficiency of the supply chain. Traditional supply chain management has problems such as information asymmetry and lack of trust, making it difficult to manage the information flow and capital flow of the supply chain. Blockchain anti-counterfeiting technology can solve these problems. By recording and tracing the shipping process of goods, it can realize the visualization, traceability and controllability of the supply chain, improve the transparency and efficiency of the supply chain, and reduce management costs and risk.
In short, blockchain anti-counterfeiting technology is an innovative anti-counterfeiting technology that can effectively prevent the circulation of counterfeit and shoddy goods, protect the rights and interests of consumers, promote the improvement of product quality and the healthy development of the industry, and can also improve supply. chain transparency and efficiency, contributing to the sustainable development of society.

C. How is the anti-counterfeiting traceability application of blockchain implemented?

The three major characteristics of blockchain are well known, which are decentralization, openness and transparency, and non-tamperability. . The non-tamperable feature enables blockchain to be used in many places. Such as product traceability, anti-counterfeiting, privacy protection, etc.

Because the production process it traces is all uploaded manually, so even if the data cannot be tampered with, the authenticity of the data cannot be guaranteed, and it still cannot be Solve substantive issues.

In general, although blockchain has brought great benefits, it is not perfect after all. However, blockchain technology has advanced the development of the times, and I believe its future is worth looking forward to.

D. How to understand traceability and anti-counterfeiting in blockchain technology

Chongqing Jinwowo: The functions of blockchain that cannot be tampered with and data can be traced can effectively solve the problem of traceability and anti-counterfeiting of items;
Blockchain technology can also be used for medicines, artworks, collectibles, Luxury goods are traceable and anti-counterfeiting.

E. What is blockchain anti-counterfeiting technology

Blockchain anti-counterfeiting technology is a method that uses blockchain technology to write the circulation records of commodities and raw materials into the district. In the blockchain, the source and historical geographical information of the product are marked, and authoritative proof across time, location, and space is achieved through digitization. Blockchain technology is used to store historical circulation information, simplifying complex information systems, so that second-hand goods can also be managed in a unified manner, thereby achieving convenient, credible, and authoritative anti-counterfeiting monitoring. In terms of expansion, the application of blockchain anti-counterfeiting technology can not only be used to monitor the quality of goods, but can also be used to prevent products from being counterfeited and ensure the authenticity of high-end products, such as watches, diamonds, jewelry, etc., to maximize the publicity. Zheng Jiao improves the trust of business people and protects the rights and interests of consumers.

F. How to use blockchain and other technologies to promote the digital protection of intellectual property rights

Recently, Beijing and Chongqing respectively released the "2023 Beijing Intellectual Property Administrative Protection Implementation Plan" and "Chongqing The Municipal High-tech Enterprises and Science and Technology Enterprises “Double Growth” Action Plan (2023-2027)” all mentioned the need to strengthen the digital protection of intellectual property rights and focus on the coordinated protection of intellectual property rights by judicial and administrative means. Micro Copyright pioneered the "blockchain + judicial + intellectual property protection" model, using "blockchain evidence storage" technology to provide work rights confirmation, infringement monitoring, infringement analysis, network forensics, and agency rights protection for original works in the Internet field. and other digital protection services.