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『一』What signal does the Blockchain 3.0 era give us?
2017 is the first year of the outbreak of blockchain, and 2018 will be the first year of the implementation of blockchain.
What kind of changes has the blockchain brought to the world from the 1.0 era to the 3.0 era?
The development of blockchain can be divided into three stages: peer-to-peer transactions, smart contracts and pan-blockchain application ecology (Token economy)
Blockchain 1.0 Era: Digital currency return rate is king
The 1.0 era now mostly refers to the digital currency era centered on Bitcoin. Digital currency transactions are the most important form for people to participate in the blockchain. At this stage, few people really pay attention to the application value of digital currency, let alone the practical value of the blockchain technology behind it. People focus on the rate of return of digital currency, which is equivalent to buying a stock on a different market, but this "stock" is relatively Active, the rate of return is astonishing, and of course it is also full of disasters.
Blockchain 2.0 era: smart contracts provide infrastructure support for upper-layer application development
The "smart contract" era is the real Programmable blockchain, usually represented by "Ethereum", supports Turing-complete scripting language at this stage, providing the necessary infrastructure for developers to develop any application on the "operating system" they set, realizing The actual application of virtual world has been implemented. The biggest contribution of Blockchain 2.0 is to completely subvert the concepts of traditional currency and payment through smart contracts. In the era of Blockchain 2.0, the blockchain has formed a trust foundation based on its traceability and non-tampering characteristics, providing a basis for smart contracts. A trustworthy execution environment makes it possible for contracts to be automated and intelligent. The biggest difference between smart contracts and traditional contracts is that they are not restricted by real social laws. For the contract subject to automatically execute the agreement after triggering the contract terms, the arbitration platform no longer determines the execution results in the smart contract but assumes responsibility. Responsibility for execution
Blockchain 3.0: The disruption to business lies in its transformation of production relations
We are now at the junction of the 2.0 era and the 3.0 era. The 3.0 era can be called It is people's ideal vision for the future virtual digital currency economy. In blockchain 3.0, people can truly realize assets on the chain, build a variety of applications within a large underlying framework, and create a seamless A platform with trust costs, super transaction capabilities, and extremely low risks can be used to realize the increasingly automated distribution of physical resources and human assets around the world, and promote large-scale collaboration in science, health, education and other fields.
Blockchain 2.0 builds infrastructure such as digital identity and smart contracts. On this basis, the complexity of the underlying technology is hidden, and application developers can focus more on application logic and business logic level. That is to say, we have entered the blockchain 3.0 era., the sign is the appearance of Token. Token is a value transmission carrier on the blockchain network, and can also be understood as a pass or token.
Token’s greatest impact on human society is its transformation of production relations. Joint-stock companies will be replaced, and every actual participant becomes the owner of productive capital. This new type of production relations encourages every participant to continuously contribute their own productivity, which is a great liberation of productivity. If this business activity is mapped to inflation in real society, as long as the former outperforms the latter, every Token holder will make a profit over time.
It is too early to talk about Blockchain 3.0. Although Blockchain has gone out of the conceptual stage, the current status of Blockchain technology development is that the underlying technology is still It is not mature enough and its applicable scenarios are relatively limited. On the one hand, there is still room for optimization and improvement in core blockchain technologies such as consensus algorithms; on the other hand, the processing efficiency of blockchain is still difficult to meet the requirements of some high-frequency application environments in reality. Moreover, the current mainstream blockchain technology platforms all originated from abroad. Domestic blockchain technology service providers must patiently start from the bottom development, achieve independent and controllable technology, and strive to lead the development of global blockchain technology. time period.
Competing among the heroes, the company that laughs last must be the company that really focuses on researching technology and developing practical applications! According to my observation, among the various applications based on Ethereum, the SEC social e-commerce chain has a very high chance of being implemented, and it is likely to become a killer application. There is a weekly report on the SECblock official account, which shows that the team is working hard.
『二』What impact has the development of blockchain technology had on the art market?
The development of blockchain technology has enabled every process of art circulation, trading and auctions to be Easy query, more authentic and reliable. In the process of art consumption, what every buyer is most concerned about is the authenticity of the art. The art traceability system supported by blockchain technology solves the buyer's worries and allows the value of art to be capitalized and assets digitized to further enhance improve the transaction efficiency of the art market. The NFT digital art market will show explosive growth in 2021. Embracing the NFT craze, Hunan Souyun Technology launched an integrated digital art IDA (Integrated Digital Art) overall solution. On July 30, 2021, the integrated digital artworks of Qi Baishi, Zhang Daqian, Fu Baoshi and other traditional Chinese painting masters produced by the time-honored Chinese brand Rongbaozhai will be launched soon. For specific information, please pay attention to the Chinese National Culture Digital Library-Finance Master Digital Art Registration Platform .
『三』 Blockchain Encyclopedia: The Past and Present of Blockchain - 3.0 Era
The representative of the blockchain 1.0 era is Bitcoin, and the representative of the 2.0 era is Ethereum , and the troubled times of various copycats and air coins. And blockchain 3.0 is the real advancement after the troubled times.Entering the era of consumer-level blockchain for commercial applications and physical applications, a typical symbol is the emergence of tokens. The pass has brought about changes in traditional business models and production relations. The pass has moved from the digital world to the real economy and has begun to seek practical applications in various industries.
The pass has three elements, one of which is indispensable.
Pass: The pass can be circulated on a large scale in a network and can be verified anytime and anywhere; Certificate: As a proof of digital rights and interests, the pass must be a certificate of rights and interests that exists in digital form, and it must represent It is a right, an inherent and intrinsic value; value: the token must have economic value.
In this way, the meaning of "token economy" is not difficult to understand. The token economy is a large-scale group collaboration based on tokens. It maximizes the role of tokens, allows every role that creates value to share value fairly, fully mobilizes participation motivation, and forms a self-organizing form.
Major changes in the blockchain 3.0 era
The token economy has laid the theoretical basis and technical support for the large-scale application of blockchain, and the future world will also be transformed by it. Large-scale changes include:
1. Fragmented investment, fragmented income, subverting the traditional way of doing business on the Internet. In the traditional Internet era, it was impossible for ordinary people to participate in the investment of a company, but the emergence of blockchain allows ordinary people to make fragmented investments in a large asset. Assuming that Alibaba originally adopted blockchain for fragmented investment, then all fragmented shareholders who invested in Alibaba would be able to reap a return on investment that has increased thousands of times today!
2. Break the money-burning model of the Internet and make everyone a winner. The free model of the traditional Internet is essentially to obtain a large number of users through free products to form monopolies and barriers, and then make profits through advertising and value-added services on this basis. In the blockchain 3.0 era, project income is redistributed by issuing tokens to attract more early investors and community users. As the number of users holding tokens increases, the value of the tokens will become higher and higher, and community users, investors, and projects can all benefit from it. In this way, the money-burning model of providing free services in the early days of the traditional Internet can also be improved, and everyone will become a winner.
3. Breaking down the traditional corporate organizational hierarchy, self-organization may become a future trend. In the blockchain 3.0 era, through the establishment of distribution and collaboration mechanisms through smart contracts, it can be more efficient and accurate than enterprises. All token owners will naturally form a community. Everyone has the same goal - "to promote the development of the project and make it a success". They are all members of the community, contribute to the community, promote the value-added of the token, and thus gain benefits together. profit. From a philosophical perspective, this new self-organizing society of freedom, independence, and equalityDistrict must be the future trend. Gojoy blockchain e-commerce is a blockchain self-organized community. Every consumer is a token owner and a fragmented investor, so he is very happy to co-create and build Gojoy value.
Therefore, we can look forward to the era of great development of the blockchain 3.0 token economy, and the existing ones may be subverted. What we need to be prepared for is to work hard to embrace the blockchain. If you want to seize the trend of blockchain and understand how to transform into blockchain, please leave a message to communicate and we will take you to learn the blockchain professional certification course.
『四』 New possibilities! Blockchain technology empowers the cultural industry
On June 11, 2021, the first Blockchain + Cultural Industry Forum and Blockchain Assisted the Digital Transformation of the Cultural Industry Seminar was held in Beijing. Currently, blockchain technology is developing rapidly and is gradually extending from finance, Internet of Things and other fields to the cultural field. The blockchain + cultural industry shows broad development prospects.
What is blockchain?
Blockchain is essentially a distributed encrypted database that integrates distributed network, smart contracts, asymmetric encryption and other technologies. Based on cryptography, blockchain encrypts data with timestamps to form a data chain and stores it in a distributed form. Blockchain technology has the characteristics of decentralization, difficulty in tampering, traceability, openness and transparency.
How does blockchain empower the cultural industry?
Blockchain’s empowerment of cultural industries is mainly reflected in three aspects: digital copyright protection, reshaping cultural industry models and cultural product innovation.
1. Digital copyright protection
2. Reshaping of cultural business formats
With the characteristics of decentralization, blockchain can break the centralized business of the previous cultural industry. model to reduce the cost of the entire process from cultural production to consumption. Blockchain can establish a point-to-point direct connection between content producers and consumers, allowing copyright owners to obtain direct and immediate benefits and stimulating the creative enthusiasm of content producers. At the same time, the blockchain can also empower the cultural and tourism industry, by recording tourism information on the block, realizing resource integration and promoting the development of global tourism. In addition, blockchain technology can also play a positive role in the value appraisal of intangible cultural heritage and some artworks, and the construction of industrial chains, increasing their market value.
3. Cultural product innovation
Blockchain can create native blockchain products in the cultural field, such as NFT (Non-Fungible Token). NFT is a non-fungible token based on blockchain encryption technology. It is the only encrypted token used to represent digital assets. As a digital carrier of cultural products, NFT can ensure the non-replicability and uniqueness of cultural works, ensuring the market value of NFT. Whether it is paintings, music, games or novels, their digital content can be tokenized, and the tokenized products can be traded at any time, greatly increasing theThe mobility and industrial value of cultural products are added.
The development prospects of blockchain + cultural industry
I believe that with the evolution and development of blockchain technology, blockchain technology will have a deeper integration with the cultural industry and continue to Generate new cultural business formats and promote the digital transformation and upgrading of the cultural industry.
Expert: Zhou Kunpeng, Professor of School of Journalism and Communication, Zhengzhou University
『Wu』 What is blockchain and how to understand blockchain applications
Blockchain is New application models of computer technologies such as distributed data storage, point-to-point transmission, consensus mechanisms, and encryption algorithms. The so-called consensus mechanism is a mathematical algorithm that establishes trust and obtains rights and interests between different nodes in the blockchain system.
Blockchain is an important concept of Bitcoin. It is essentially a decentralized database and serves as the underlying technology of Bitcoin. The blockchain is a series of data blocks generated using cryptographic methods. Each data block contains information about a Bitcoin network transaction and is used to verify the validity of its information (anti-counterfeiting) and generate the next block.
Let’s talk about the social or economic significance of blockchain. Many technologies in the past were actually dedicated to "productivity", such as artificial intelligence, which is an advancement in productivity. The blockchain has greatly improved production relations and is dedicated to production relations. So why do you say that?
Because the so-called production relations are actually how business is done between people and business partners. And these things are originally in the process of people's mutual cognition, and no special procedures are used to program or quantify them.
For example, if you and I are good friends now, we can do business. If someone provokes our relationship and we are no longer good friends, we will not do business. Even if we can make money by doing business, we will not do it. , because everyone no longer has any trust in each other.
As for the blockchain, it is actually because the data has been certified by various nodes and backed up at the same time, so my data is as authentic as possible and cannot be tampered with. So in this case, you believe my data, On this basis, you can create a program, and then program the "production relations" of what kind of business contracts and business cooperation this data can be used for. In this way, everyone believes in the data and the program compiled by the algorithm. And because you believe in the data and the program, you can develop various APPs based on this program. These APPs are the relationship of production and what kind of business you are going to do. This is: Blockchain is actually a reconstruction of "production relations".
『Lu』 Let’s briefly talk about what “blockchain” technology is.
Blockchain is a decentralized, distributed ledger system involving nodes. In it The data stored above cannot be forged or tampered with, is open and transparent, and every account can be found on the blockchain.Information recorded at any point in history and its value. The characteristics of the blockchain protocol provide the necessary foundation for the operation of smart contracts. The contracts can be automatically executed and trusted according to established conditions without the need for review by any centralized organization.
Blockchain is composed of a series of data blocks generated using cryptographic methods. Each block contains the hash value of the previous block, starting from the genesis block and linking to the current block to form a block. chain. Each block is guaranteed to be generated after the previous block in chronological order, otherwise the hash value of the previous block is unknown. The generation of each block is supervised by the entire network. Each node has a complete copy of the data, forming a huge blockchain network between nodes.
Currently, blockchain technology can be applied to many industries, such as:
Art industry
Ascribe allows artists to use blockchain technology to declare ownership and issue numberable, limited editions. Works can be for any type of artwork in digital form. It even includes a marketplace where artists can buy and sell through their website without the need for any intermediary services.
Insurance Industry
Tongxin Huzhu is the first project launched by the blockchain startup Abbots Financial Technology Company. As the first real blockchain application in China, Tongxin Huzhu combines open source code and The combination of practical applications achieves a deep match between blockchain technology and network mutual assistance. Legal Industry
BitProof is the most advanced of the many document timestamp applications that have emerged in recent years, and will make traditional notarization methods a thing of the past. Compared with free versions including Blocksgin and OriginStaemp, BitProof provides more services, including one for intellectual property.
Development Industry
Colu is the first company to allow other companies to issue digital assets. They can "tokenize" various assets and have a profound impact on many people.
Real estate industry
They plan to modernize the entire industry chain process and solve various problems faced by everyone involved in real estate, including the naming process, land registration, agency intermediaries, etc.
『撒』How blockchain is applied to digital art
The core applications of blockchain in the art field include provenance verification, authenticity recording,
new media and generation Digital scarcity, fragmented and shared ownership, and new forms of copyright recording in sexual art.
Smart contracts based on Ethereum also bring more investment options - introducing innovative intellectual property structures.
In traditional art, in order to prepare for art exhibitions, galleries need to spend a lot of time researching the provenance of works.
The cost of review is included in the gallery’s markup fee structure such as commissions. But blockchain technology brings far more than just cost reduction.
Its verification of provenance can even determine whether a work canSold successfully.
In the future, blockchain can solve the problem of lack of paper records and the need for proof of ownership,
fully leveraging the potential power of immutable and decentralized records. If a blockchain database becomes a property rights registry that
can prove legal ownership, then legal ownership of a work will be inseparable from blockchain proof of provenance.
IDA is an integrated digital artwork supported by blockchain technology launched by Souyun Technology.
On July 30, 2021, Qi Baishi, Zhang Daqian,
Integrated digital artworks by Fu Baoshi and other traditional Chinese painting masters will be launched soon. For specific information, please pay attention to
Chinese National Culture Digital Library-Financial Digital Art Registration Platform.
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