文化产业中的音乐区块链是什么,文化产业中的音乐区块链有哪些

㈠ What issues are worth pondering when blockchain extends to copyright protection

Reported on March 20, recently, a group composed of Grammy Award winners and music producers The all-star team officially launched the blockchain music copyright project TUNE to solve the copyright protection and profit distribution issues that plague the entire music industry.

At present, the development and application of domestic blockchain is still in an early stage, the blockchain infrastructure is not perfect enough, and industry applications are also in the exploratory stage. Industry insiders suggest that we should seize the development opportunities of blockchain technology, and at the same time look at the implementation progress and application scenarios of blockchain technology rationally to avoid investment risks caused by excessive hype.

㈡ What is blockchain

Blockchain is a new application model of computer technology such as distributed data storage, point-to-point transmission, consensus mechanism, and encryption algorithm. The so-called consensus mechanism is a mathematical algorithm that establishes trust and obtains rights and interests between different nodes in the blockchain system.

1. In a narrow sense, blockchain is a chain data structure that combines data blocks in a sequential manner in chronological order, and is cryptographically guaranteed to be non-tamperable. and an unforgeable distributed ledger.

2. Broadly speaking, blockchain technology uses block chain data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, and uses cryptography to ensure data transmission. and access security, a new distributed infrastructure and computing method that uses smart contracts composed of automated script codes to program and operate data.

(2) Extended reading on music blockchain in the cultural industry:

1. In 2008, Satoshi Nakamoto first proposed the blockchain The concept of the chain, in subsequent years, became a core component of the electronic currency Bitcoin: as a public ledger of all transactions.

2. By 2014, "Blockchain 2.0" became a term about a decentralized blockchain database. For this second-generation programmable blockchain, economists believe that its achievement is that “it is a programming language that allows users to write more sophisticated and intelligent protocols. Therefore, when profits reach a certain level, You can earn income from completed shipping orders or dividends from shared certificates."

3. In 2016, the Central Securities Exchange of the Russian Federation (NSD) announced a pilot project based on blockchain technology. Many institutions with regulatory powers in the music industry are beginning to use blockchain technology to establish test models for collecting royalties and managing copyrights worldwide.

4. The timestamp service and existence proof of the blockchain, the time when the first blockchain was generated and the events that were happening at that time are permanently retained.

5. The Bitcoin company BTCC launched a service "Millennium Chain" in 2015, which is the blockchain engraving service, which uses the above principles. Through this service, users can engrave text intoOn the blockchain, it is saved permanently.

㈢ What is the popular explanation of blockchain? You must know these five application scenarios of blockchain!

Recently, blockchain has become popular overnight, and everyone around is discussing blockchain.

So, is the blockchain the same as Bitcoin?

In fact, Bitcoin and blockchain are not the same thing.

Blockchain is the underlying technology of Bitcoin, but the first usage scenario after the birth of blockchain is Bitcoin.

Bitcoin is just a string of data in a computer. Compared with paper currency, it is also called a "virtual currency". To put it simply, you can understand that Bitcoin is just a string of numbers with cash value, similar to Q coins. In other words, Bitcoin has no actual value. Its current value is supported by the faith of currency speculators. If the faith is gone, the value of Bitcoin will collapse.

What is blockchain? What are the characteristics of blockchain technology?

Let’s first take a look, why is blockchain called blockchain?

Data is stored piece by piece, and the data stored piece by piece is called a block. Different blocks are linked to the previous block, which is called a blockchain.

For example:

On a certain day of a certain year, Lao Wang lent Xiao Wang 10,000 yuan. Lao Wang told everyone around him the news , the transfer records were posted on WeChat Moments, and everyone helped them testify to the existence of this transaction.

Lao Wang and Xiao Wang are two nodes. These two nodes generate transaction time, location, person and other information, and they are packaged to form a "block". Lao Wang’s friends are also nodes. These nodes jointly record the transaction status and details (blocks) of the two nodes Lao Wang and Xiao Wang. These blocks are connected to form a blockchain.

Fundamentally, blockchain is a distributed ledger database.

What does distributed ledger mean?

Let’s take a look at the traditional accounting method.

The traditional accounting method is a centralized accounting method. For example, if Lao Wang lent 10,000 yuan to Xiao Wang, if Lao Wang did not tell the world about this money, then this amount would Only Lao Wang knows about the money transactions, Xiao Wang knows, God knows, and Earth knows. This accounting method is a centralized accounting method. This method has a very fatal shortcoming: what should I do if the other party does not acknowledge the account? In fact, in real life, in spontaneous private lending relationships, there is no evidence when the lending relationship occurs, resulting in many cases where the other party does not acknowledge the debt afterwards.

Lao Wang adopted the strategy of telling the world from the very beginning.The accounting method eliminates future troubles. This method is the blockchain distributed ledger, which has the characteristics of decentralization. Everyone is the center and everyone can testify to the existence of this transaction.

In addition to the characteristics of decentralization, blockchain also has the characteristics of being immutable. In the blockchain, if the data in any one block changes, even if it only changes a punctuation mark, it will become invalid and needs to be recalculated. Therefore, in the blockchain technology, once a piece of data changes, the cost will be Very big. Unless all nodes in this blockchain have 51% control. Therefore, the blockchain system will be stable and secure.

It’s still Lao Wang and Xiao Wang. If Xiao Wang wants to default on his debt, he can’t tamper with it unless he bribes everyone in the world who knows about the transaction.

Blockchain is also open and transparent.

In blockchain technology, all data is public, which is still the case of Lao Wang and Xiao Wang.

If Xiao Wang does not accept the money, once this news is released, then Xiao Wang’s reputation will be ruined. He can only pay back the money to release new news and wash out the money. Clear your own identity.

Some people say that if the blockchain is so powerful, will my identity information be revealed and there will be no privacy? In fact, the blockchain has the characteristics of anonymity, which protects our privacy very well. Unless required by legal regulations, technically speaking, the identity of each block node does not need to be disclosed or verified, and can be done anonymously.

What are the applications of blockchain?

The origin of blockchain is to solve the problem of trust, and one of the most successful applications of blockchain is digital currency. Bitcoin is arguably the most successful application of blockchain so far.

In addition to digital currency, the future applications of Bitcoin are still very wide, and blockchain technology has been widely used in different industries. Such as product traceability, copyright protection and transactions, payment and settlement, Internet of Things, digital marketing, medical care, etc., promoting different industries to quickly enter the "blockchain+" era.

1. Payment and clearing

The role of the intermediary bank can be abandoned, point-to-point payment can be realized, intermediary fees can be reduced, and fund utilization can be accelerated.

2. Product traceability

For example, if we buy a piece of clothing on a certain website, we can see the past and present life of this piece of clothing.

3. Securities trading

Traditional securities trading requires the coordination of four major institutions, which is inefficient and costly. Blockchain technology can independently complete one-stop services.

4. Supply chain

Introduce blockchain technology into the supply chain system and synchronize information within the system, can control all links, better complete division of labor and collaboration, and facilitate subsequent accountability.

5. Intellectual property rights

With copyright on the chain, our photographic works, musical works, literary works, etc. will become our information, and the ownership of the information will be confirmed and become our property.

㈣ GELOS Perspective: Exploring the Application of Blockchain in the Entertainment Industry

By improving the interests of those who pay, we introduce practical steps to improve the way we consume media, Make paid media a more user-friendly industry.

As our understanding of blockchain and its uses continues to deepen and the technology becomes more widely adopted in the mainstream, the coming year could be the year we see the It’s no surprise that industries are embracing blockchain at its peak.

Integrating the innovative capabilities of blockchain technology into enterprises is part of it. It makes more sense to add blockchain technology to privacy control and prevent false transactions. For example, we can start to consider the impact of blockchain on the entertainment industry.

Currently, we have ceded a lot of power to entertainment online platforms such as Douyin, QQ Music or Kuaishou. The reason is that we can only rely on these online platforms to provide us with the entertainment products we seek. However, with the implementation of blockchain, this may all change.

If we look at the distributed nature of blockchain, people are no longer limited to just one platform. By giving more rights to those who pay for the media of their choice, actionable steps can be introduced to improve the way we consume media and make it a more user-friendly industry.

Another use of blockchain in the entertainment industry is how the technology can open channels to bypass middlemen and enable media files to be shared directly with consumers, through peer-to-peer data transfer and smart contract execution , all this became possible.

Eliminating intermediaries is a common denominator that blockchain technology will transform many different sectors. For the entertainment industry, it will bring creators and consumers closer together. This will lead to the introduction of more tailored and personalized products, rather than simply accepting the regulations of centralized platforms.

The transparency and non-tampering characteristics of the blockchain will greatly protect the interests of creators from losses. The benefits of the platform will become transparent, which will prevent them from doing whatever they want when distributing benefits as before.

The digital age has made it easy to copy digital files. This has led to a massive increase in pirated files. This has resulted in significant losses for artists and the industry. Blockchain technology will allow us to achieve “digital scarcity” again. Creators have control over how their products are distributed. For example, they can insistOnly a thousand consumers will be able to hear their latest releases before album releases or concerts.

Copyright issues are a deep-rooted problem in the entertainment industry. Blockchain technology can clearly identify the source of a document, who submitted it, and when it was published, thus putting an end to such disputes.

However, it’s not just music, TV and movies will be affected. The gaming industry will also see a paradigm shift in how we play video games and consume them. Continued growth and development within the gaming industry is not uncommon, and the introduction of blockchain will change the entire operating model of these industries.

Cybersecurity is a hot topic across a range of industries, including the entertainment industry. Hollywood has experienced a number of data breaches recently, and blockchain technology has the power to put this concern to rest. The distribution and transparency of the blockchain make any type of hacking almost impossible. Once a hacker wants to launch an attack, it must get more than 51% support to achieve it. This cost is very high. This means consumers’ funds and data remain safe from harm.

The main advantages of bringing blockchain technology to the entertainment industry are speed, transparency and usability, but until we fully understand the full capabilities of this innovation and technology, we have not foreseen or understood its full capabilities .

Of course, it remains to be seen whether the public will be willing to accept a new but unfamiliar entertainment industry. However, blockchain technology looks to be the key to solving some of the top issues currently facing the industry, creating a more transparent, secure and fair industry for both creatives and consumers.

5 Jay Chou released 5 collected DEMOs. Why did he want to develop in the field of "music digital collections"

Jay Chou released 5 collected DEMOs. Why did he want to explore the field of "music digital collections"? The expansion of the field has a lot to do with Jay Chou's character. Jay Chou himself is a person who likes to try new things. As a new thing, music digital collection is definitely something that Jay Chou wants to try. Secondly, this can be regarded as a gift from Jay Chou. A bonus for fans.

Jay Chou released 5 collection DEMOs. Do you know why he wants to explore the field of "music digital collections"? Welcome to leave a message for discussion.

㈥ Music blockchain application enters its 5th year, how far is the bright future promised originally?

In fact, many times we can make science and technology have a better application scope , and we can also apply science and technology in a broader market, because science and technology can have better functions, and it can also promote the development of our market and give our market a better future.

And we will apply the science and technology of blockchain to more and more scenarios, and enable more and more markets to develop better, and also enable blockchain chainPlay a bigger role. Music blockchain application has entered its fifth year. How far is the bright future promised? I think it's not far off. There are three main reasons for saying this:

First, the music blockchain application has already played a great role.

In my opinion, I think the bright future promised is not far away, because the music blockchain application has already played a great role, and it can also have an increasingly powerful one. The function of it can be used better and better, which can allow more music fields to develop better and have a better future.

The above is my opinion. Do you have any thoughts? Welcome to leave a message in the comment area.

㈦ KKFARM uses "Muzeum" blockchain technology to accelerate digital content asset authorization and profit sharing efficiency

Riding on the blockchain technology trend driven by digital cryptocurrency, cultural KKFARM, a cultural and entertainment industry investment company supported by the Ministry of Education, through its blockchain creative industry agreement "Muzeum", combines the key technologies of Ethereum blockchain, Bitmark blockchain and IPFS (Interstellar File System) to allow music content, Image content can be authorized for external use in a more efficient and secure manner, thereby accelerating the development of various audio and video creative contents, and also allowing creators to produce content for faster external authorization.

KKFARM (Koke ​​Farm), which has a close relationship with KKBOX, first conceived the application of the "Muzeum" blockchain creative industry agreement in April last year, and received support from the Ministry of Culture, hoping to use blockchain technology Accelerate the efficiency of traditional creative content authorization, while helping to ensure that authorized content is not used by malicious late models.

In the traditional process, if a content user wants to obtain the content authorization from the creator, it will take roughly 2-3 days from the beginning of contact and communication until the two parties complete the contract and formally obtain the authorized content and actual application. The starting time is three months, and it also includes a potentially relatively complicated licensing profit sharing model. Including creators and agent licensing companies, they have to wait at least 3-6 months to get actual profit sharing. Therefore, KKFARM hopes to make the entire authorization process simple through decentralization, and at the same time make content authorization more secure through digital encryption.

In the "Muzeum" blockchain creative industry agreement application, KKFARM uses Bitmark technology to encrypt digital content and mark content ownership and other information. Each authorization uses an independent BitmarkID to mark the authorized content. The IPFS file system standardizes the format of digital content encrypted and marked by Bitmark technology, and supports distributed storage management applications. In addition to ensuring the reliability of data storage on the network, it can also speed up the overall access efficiency of digital content.

The entire authorization acquisition, usage management and revenue sharing parts can be established using Ethereum blockchain technology.The smart contract system will be able to indicate the copyright holder, profit sharer, and the proportion of each profit sharer for each content authorization. Once the authorized content generates profit from use, it can automatically allocate funds to different profit sharers based on each profit share ratio. Or, thereby reducing the overall communication round-trip, repeated process of obtaining authorization and confirmation.

In addition to the digital content "assets" that will be used in encrypted form, actual profits will also be traded in the form of digital currency, but currently only the Ethereum transaction mode is supported, KKFARM said In the future, we will continue to cooperate with more banks, and we plan to be able to conduct transactions in legal currencies including the New Taiwan Dollar. During this transaction process, although digital currencies including Ethereum will still be traded, the actual code will mainly be used as a reference for cooperative bankers to allocate funds, rather than representing the actual remittance amount.

In addition, although currently "Muzeum" can ensure that digital content is not misappropriated by others during the authorization process, content licensors still cannot intuitively track how the externally authorized content is used and where it is used. It is currently unable to compete with other services that also provide licensing using blockchain technology, such as the image creator licensing trading platform proposed by Kodak earlier this year, so there are obviously more parts that need to be improved in the future. However, KKFARM also emphasized that through the interoperability characteristics of Ethereum blockchain technology, different blockchain technology applications can still be interchanged with each other through universal digital currencies, and the purpose of connecting different authorized trading platforms can still be achieved.

KKFARM stated that the proposed "Muzeum" blockchain creative industry agreement mainly hopes to accelerate the further flexible use of digital content assets, thereby generating more development opportunities for digital content creation applications, such as the speed of change If the fast game industry wants to obtain music content authorization, it can use blockchain technology to legally obtain authorized content faster and avoid the long wait for authorization, which will lead to the loss of development opportunities in the current stage of the game market.

Based on the current development goals of the "Muzeum" blockchain creative industry agreement, it will first focus on providing a standard framework to accelerate the digital content authorization process and ensure the security of authorized content. There is currently no established commercial profit target. Rather, we hope to first focus on expanding market application demand.

Regarding the application of blockchain technology, KKFARM said that the most important core is the encryption protection and labeling certification of digital assets, thereby making the interchange and access of digital assets easier and faster, but it is not omnipotent. It can completely prevent piracy, malicious copying, etc., so it will not be planned to have the same usage model as digital rights management (DRM). The main purpose is to help speed up the circulation of digital content assets and legally authorize their use.

㈧ How can blockchain technology be combined with the content industry

First, blockchain + content production.

The application of this model is mainly to create a platform. Use blockchain technology to track, confirm and audit the transaction data of jointly created works, establish a blockchain co-creation platform, and solve the problems of copyright protection and profit distribution.

Second, it is blockchain + content circulation.

This model is mainly applied to copyright circulation platforms such as pictures, music, movies, and written works. Use blockchain technology to solve the problem of rampant piracy in the Internet era, promote the spread of traceability technology, and support on-chain traceability and identification. For example, the Primas project in the field of digital copyright uses cryptography and blockchain technology to encrypt the author's work and time, author information, and timestamp to generate a unique eight-digit code, so that no matter where the content "flows" later, No matter where you are, there are roots that can be traced.

Third, it is blockchain + content trading.

Use blockchain technology to issue digital assets and conduct copyright transactions and game prop scene transactions to promote safer and more reliable transactions in the traditional content industry.

Fourth, it is blockchain + content rights protection.

This mode is mainly used for notarization and file storage. Utilizing the multi-center anti-credit and trustworthy features of blockchain technology, the direct use of documents on the chain can be evidence of notarization.

㈨ Blockchain opens the "big copyright era" with value

With the development of the Internet, the digitalization process of the cultural industry has accelerated, and traditional copyright technology has been unable to meet the needs of copyright protection. The industry believes that in order to cope with the copyright protection challenges brought about by digital development, in addition to national policy guidance, the application of new technologies such as blockchain and big data will also play an important role. Recently, Xinhua News Agency China Picture Group stated that it will join hands with the DCI system to build a national imaging copyright service platform that integrates new technologies such as blockchain and digital watermarking.

In fact, in recent years, the country has continuously introduced various policies to support the development of the blockchain industry and encourage the innovative application of blockchain technology.

In 2016, the State Council issued the "Thirteenth Five-Year Plan for National Informatization", which for the first time included blockchain into the category of new technologies and made a cutting-edge layout.

On March 13, 2021, the "Fourteenth Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of Long-term Goals for 2035" was announced, and blockchain was listed as one of the seven digital economies. One of the key industries.

On July 16, 2021, the People's Bank of China released the white paper "Research and Development Progress of China's Digital RMB". Data shows that as of June 30, 2021, there have been more than 1.32 million digital RMB pilot scenarios, covering Living payment, catering services, transportation, shopping consumption, government services and other fields.

Recently, there is constant news about the positive development of the copyright industry and the innovation and development of blockchain technology. One is the Chinese versionThe Copyright Protection Center will cooperate with Huawei to build my country's independently innovative DCI (Digital Copyright Identifier, Digital Copyright Unique Identifier) ​​system and create a new ecosystem for the Internet copyright industry based on blockchain technology; Second, Xinhua News Agency China Picture Group stated that it will cooperate with The DCI system joins hands to jointly explore innovative research in the field of image content copyright in the 5G era, build a national-level image copyright service platform, and jointly build a new ecosystem for Internet visual copyright transactions.

The "Blockchain Digital Copyright Asset Transaction" channel jointly built and promoted by Alibaba Auction and Xinbian Chain was also launched nationwide recently and started previewing. The Alibaba auction platform is an innovative application of blockchain technology in the digital copyright industry. According to reports, the "Blockchain Digital Copyright Asset Transaction" project provides copyright owners engaged in literature, games, animation, music, art, etc. with the verification and on-chain transactions of digital works based on the "New Version Chain". The copyright of the work generates a unique digital copyright asset certificate in the "New Edition Chain". After the transaction, the legal holder of the copyright asset certificate will have all rights except the signature right of the digital work.

It is worth noting that the national image copyright service platform created this time will use new technologies such as blockchain, image invisible digital watermarks, network-wide image copyright detection, big data, and artificial intelligence. The industry believes that digital watermark technology can currently be used in eight scenarios, including radio and television content monitoring, media asset retrieval, film and television drama review and leakage prevention, advertising monitoring and statistics, movie projectors, Internet copyright protection, military information confidentiality, and IP product anti-counterfeiting. , the cumulative market size exceeds 2 billion yuan. The absolute advantages of technology and resources are obvious, and the revenue scale of digital watermarking business is expected to expand significantly in the future.

Blockchain naturally solves the ownership confirmation problem in the information storage process based on mathematical principles. The recording, transmission and storage results of copyright information are all effective and credible. Once produced, the information recorded in the blockchain will be permanently recorded and cannot be tampered with. Only by possessing more than 51% of the computing power of the entire network can it be possible to modify the relevant copyright information.

In traditional intellectual property rights protection activities, a series of phenomena such as low execution efficiency of third-party agencies, difficulty in obtaining evidence, high costs, low compensation, and long cycle are common. In the information exchange and interconnection in the blockchain global network, efficiency can be greatly improved without the need for third-party processing. Generally speaking, blockchain solves the problem of being unable to tamper with registration time and content, while digital watermark technology solves the problem of providing evidence.

Relevant personnel of Hanbang Hi-Tech once compared: "I discovered that someone pirated my content and included my watermark. This can provide evidence to prove the problem of piracy and copyright confirmation." Analysis by industry insiders pointed out that if the watermark is put on the chain and blockchain + digital watermark are combined, the original copyright protection technology can be perfectly cracked.It solves the core pain point of cumbersome technical verification and has high technical value.

Blockchain is closely related to our future. It is an imaginative concept. Many people think that blockchain is only related to digital currency, but actual exposure to blockchain may occur more in: health codes, online ride-hailing, stock trading... In fact, blockchain and its technology Derivative applications can be said to be the hottest emerging industry at the moment.

Blockchain cannot represent the future, but its future has great possibilities. Regarding the application scenarios of blockchain technology in copyright protection, what still needs to be done is to conduct in-depth research on the core technology of blockchain and understand the application nature of blockchain-enabled industries. The application of technology will be in place, the process will be standardized, the information security on the chain will be solved with focus, and it will be truly and effectively implemented in the physical field, so that the future industrial blockchain will usher in a new era of rapid development.

㈩ New possibilities! Blockchain technology empowers the cultural industry

On June 11, 2021, the first Blockchain + Cultural Industry Forum and Blockchain Assisted the Digital Transformation of the Cultural Industry Seminar was held in Beijing. Currently, blockchain technology is developing rapidly and is gradually extending from finance, Internet of Things and other fields to the cultural field. The blockchain + cultural industry shows broad development prospects.

What is blockchain?

Blockchain is essentially a distributed encrypted database that integrates distributed network, smart contracts, asymmetric encryption and other technologies. Based on cryptography, blockchain encrypts data with timestamps to form a data chain and stores it in a distributed form. Blockchain technology has the characteristics of decentralization, difficulty in tampering, traceability, openness and transparency.

How does blockchain empower the cultural industry?

Blockchain’s empowerment of cultural industries is mainly reflected in three aspects: digital copyright protection, reshaping cultural industry models and cultural product innovation.

1. Digital copyright protection

2. Reshaping of cultural business formats

With the characteristics of decentralization, blockchain can break the centralized business of the previous cultural industry. model to reduce the cost of the entire process from cultural production to consumption. Blockchain can establish a point-to-point direct connection between content producers and consumers, allowing copyright owners to obtain direct and immediate benefits and stimulating the creative enthusiasm of content producers. At the same time, the blockchain can also empower the cultural and tourism industry, by recording tourism information on the block, realizing resource integration and promoting the development of global tourism. In addition, blockchain technology can also play a positive role in the value appraisal of intangible cultural heritage and some artworks, and the construction of industrial chains, increasing their market value.

3. Cultural product innovation

Blockchain can create native blockchain products in the cultural field, such as NFT (Non-Fungible Token). NFT is a non-fungible token based on blockchain encryption technology.It is the only cryptographic token that represents digital assets. As a digital carrier of cultural products, NFT can ensure the non-replicability and uniqueness of cultural works, ensuring the market value of NFT. Whether it is paintings, music, games or novels, their digital content can be tokenized, and the tokenized products can be traded at any time, greatly increasing the liquidity and industrial value of cultural products.

The development prospects of blockchain + cultural industry

I believe that with the evolution and development of blockchain technology, blockchain technology will have a deeper integration with the cultural industry and continue to Generate new cultural business formats and promote the digital transformation and upgrading of the cultural industry.

Expert: Professor Zhou Kunpeng, School of Journalism and Communication, Zhengzhou University