区块链项目用户分析怎么写,区块链项目用户分析报告

区块链项目用户分析是指通过收集、汇总、分析和研究区块链项目的用户数据，探索用户行为特征和用户群体特征，从而更好地了解用户，提高用户体验，提升用户活跃度和参与度，从而促进区块链项目的发展。下面我们就从3个关键词出发，深入探讨区块链项目用户分析的内容。

1.数据收集

数据收集是区块链项目用户分析的第一步，要想进行有效的用户分析，必须要有充足的数据作为基础。可以从区块链项目的线上活动、社区活动、技术讨论等渠道获取用户数据，这些数据可以是用户的基本信息，也可以是用户的使用行为，还可以是用户的反馈意见等。收集的数据要尽可能全面，以满足分析的需求，从而更好地了解用户。

2.数据汇总

数据汇总是指将收集到的数据进行整理，把不同渠道的数据汇总到一起，以便进行分析。汇总的数据要尽可能全面，覆盖用户的基本信息、使用行为、反馈意见等，以满足分析的需求，并能够更好地了解用户。

3.数据分析

数据分析是指对汇总的数据进行分析，从而探索用户行为特征和用户群体特征，比如用户的活跃度、参与度、使用频率等。通过数据分析，可以更好地了解用户，从而提高用户体验，提升用户活跃度和参与度，从而促进区块链项目的发展。

以上就是关于区块链项目用户分析的3个关键词介绍，数据收集、数据汇总和数据分析是区块链项目用户分析的3个关键环节，只有通过这3个步骤，才能更好地了解用户，提高用户体验，提升用户活跃度和参与度，从而促进区块链项目的发展。

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『一』 Is there any professional analysis on the prospects of blockchain?

Since 2018, the blockchain industry has been booming. Blockchain-related exploration and application are no longer limited to the underlying platform. Internet giants and financial giants have pointed out the strengthening of the application of blockchain in the fields of finance, public welfare, commodity traceability, etc., especially in the financial field, with blockchain technology as the basis. The implementation of core applications is accelerated.
The blockchain industry is in a stage of rapid development
my country’s blockchain industry is currently in a stage of rapid development. According to the "In-depth Analysis Report on Business Model Innovation and Investment Opportunities in the Blockchain Industry" released by the Qianzhan Industry Research Institute, as of the end of March 2018, the number of blockchain companies in my country with blockchain business as their main business reached 456 From upstream hardware manufacturing, platform services, and security services, to downstream industrial technology application services, to industry investment and financing, media, and talent services to ensure industrial development, companies in various fields are basically complete.
Judging from the classification of application scenarios of the TOP20 companies on the ranking list, except for 13 companies that focus on blockchain infrastructure and platform construction such as underlying platforms and blockchain hardware, the application scenarios of blockchain have already gradually enriched. Judging from the distribution of industry subdivisions, there are 7 industry application companies, mainly Internet companies (Alibaba, JD.com, Tencent) applied to public welfare and product traceability, as well as innovations in the evolution of financial companies (Ping An, China Merchants Bank, Bank of China) Fintech applications such as supply chain finance, bill and transaction clearing.
Since blockchain can make information non-tamperable and eliminate the possibility of data falsification from the root, the financial industry, especially those with higher requirements for real data, will embrace blockchain more actively.
Analysis of blockchain development trends
1. Blockchain has become the forefront of global technology development, opening up a new track for international competition;
2. The blockchain field has become a new hot spot for innovation and entrepreneurship , the integration of technology and sales will expand new application space;
3. Blockchain will be widely implemented in the real economy in the next three years and become an important support for the construction of Digital China;
4. Blockchain creation The new platform economy opens a new era of sharing economy;
5. Blockchain accelerates the process of "credible digitalization" and drives finance to "shift from virtuality to reality" to serve the real economy;
6. Blockchain supervision and The standard system will be further improved and the foundation for industrial development will continue to be solidified.
In addition, as an emerging technology, there are still many technical difficulties when applying blockchain in the actual production environment of the financial industry, such as throughput, scalability, consensus mechanism, privacy and security, and reliability. Management etc.
Technological innovations such as blockchain are of great significance to the financial industry and are expected to accelerate the process of "credible digitalization" and continue to drive finance "from virtuality to reality."

『二』Does engaging in blockchain require data analysis?

Engaging in blockchain requires data analysis. Blockchain is a distributed database technology thatFeatures include decentralized storage and security of data. Data analysis can help blockchain extract valuable information from massive transaction data, provide users with a better trading experience, and also help regulatory agencies supervise Xiangzhu blockchain. Being engaged in the blockchain industry requires data analysis capabilities and technology.

『三』Blockchain variety analysis of PressOne

The exchange quota of PressOne has been announced. Investors who participated in the ICO before have received more chips than expected - almost doubled. This article is about some thoughts about PressOne, an interpretation of the rules when crowdfunding the PressOne project, what is the PressOne project, what development can it have, and besides investing in PRS, what can we do on PressOne?

1. Interpretation of PressOne Crowdfunding Rules

I have read PressOne’s ICO manual many times and found it very interesting. A word-for-word reading and analysis will help us. Better understand project information and control risks. Due to the particularity of PressOne, it is important to understand the project white paper when participating in other ICO projects.

There is a paragraph in PressOne’s ICO instructions:

Read the information you can see from the risk warning section word for word as follows:

Information in the detailed rules of the PRS sale:

To sum up, the income from participating in the PRS ICO is:

1) A proportional preferential reward of 1 billion, 2) 50% Currency holders have about 25% of the dividend rights to the income generated by PRS investment, and 3) there is a possibility of no less than 5 times of growth in the future.

2. PressOne project analysis

1. What is PressOne?

PressOne is a content distribution public chain based on the EOS blockchain infrastructure, where people can create a variety of content-based decentralized applications.

By design, the PressOne system is isolated into two levels:

The benefit of this is in line with Occam's razor principle - do not add entities unless necessary. The underlying operating system, like BTC and ETH, completes the most important functions of accounting and smart contracts. It can be shared by other content applications running on the PressOne public chain and is the necessary foundation for the future development of PressOne's ecosystem. The upper layer The application only needs to complete the content part. The initial team will make examples and invite more teams to join to enrich the entire content ecosystem.

2.What problem does PressOne solve?

It’s time for the centralized content distribution model to be overturned. PressOne solves the problem of intermediation in content dissemination. Publishers and channels are replaced by systems and programs, and efficiency is greatly improved. At the same time, Costs have also dropped significantly.

Generally speaking, the content industry only requires content producers and content recipients, and value transfer occurs between content producers and content recipients, without other links. That is:

1) The content output by value content producers will be recognized and paid for by content recipients who need the value, such as high-quality novels, professional knowledge, etc.

2) The content output by non-value content producers must be paid before it can be viewed by content recipients, such as advertisements and products. After viewing, content recipients will have a certain proportion of purchase conversion and re-dissemination

Examples of content dissemination are as follows:

1) Value content producers output content - Content recipient 1 pays to read and disseminate - Content recipient 2 pays to read and disseminate... Value content The more valuable content is disseminated, the more people pay. Readers who pay can also share the revenue of the disseminated valuable content after disseminating it again, that is, truly paying for knowledge.

2) Non-value content producers output content - Content recipient 1 reads and spreads it for a fee - Content recipient 2 reads and spreads it for a fee... The spread of non-value content becomes Now, reading ads requires paying people who actually see the ad, and the conversion rate will increase after the real target customers see it. People who spread the ad again will also get the benefits of spreading the content, that is,

The above are just examples. The mode of communication is cross-communication rather than simple series

3. Content that can be spread on PressOne

Text sharing, music sharing, video live broadcast , picture sharing, Weibo sharing, e-commerce sharing, etc. In theory, all content dissemination that can be disintermediated can be disseminated based on PressOne, such as paid reading, paid video, product information, advertising information, etc.

4. Examples of possible projects for PressOne:

Several projects that may be directly ported to PressOne: 1. The prs version of Xinsheng University, 2. The prs version of One Listen, 3. Get prs version, 4. Harper's Bazaarprs version, the copyright has been purchased...

3. In addition to investing, what else can we do on PressOne?

1. The self-media on PRS outputs valuable content through personal blogs or personal videos, and receives reading payments and systematic rewards from regular followers and communicators.

2. Content reviewers on PRS use their own contributions to filter out information that is harmful to the public and receive rewards from the system

3. Content comments on PRS Those who make high-quality comments on the content on PRS can receive rewards from the system.

4. Content disseminators on PRS receive a share of the author’s paid content by disseminating other valuable content.

3. Merchants on PRS mine accurate paying users through paid reading. In the blockchain world, it is impossible to fake products. High-quality products are the guarantee for the long-term survival of merchants.

4. Incubation projects on PRS, excellent project teams can incubate their own projects in PRS, such as Li Xiaolai’s most successful community in the column on the road to freedom of wealth - the non-outgoing community. Now it has begun to hatch slowly.

4. The future of PressOne

Regarding the future, hold the coins in your hands, ignore the fluctuations, and wait patiently for the fruits in a few years. Quoting Teacher Xiaolai’s Weibo: “There are four companies with a market value of more than 500 billion US dollars: Apple, Alphabet, Microsoft, Amazon... In a few years, humans will see companies with a market value of one trillion US dollars... ​​​​”

Talking about it doesn’t count, it’s about getting started. I hope this will be the future of PressOne!

Finally, all thoughts about PressOne are based on my superficial understanding of the blockchain, which may be wrong. Wait for time to prove it!

『四』From what angles can we judge the quality of a blockchain project?

From an industry perspective, the blockchain industry has developed greatly this year. improvement. Some projects we are familiar with have quickly entered the market over a period of time. But overall, the evaluation standards for blockchain projects in the market have changed a lot. So how should we judge whether a blockchain project is good or not?

3. The quantity and quality of ecological resources

When choosing a project, we also need to have a basic understanding and analysis of the ecological resources where the project is located. for example:Which people and resources are more important in ecological resources. Whether the team currently working on the project has project implementation experience, whether the core team has very strong business capabilities, whether there are talents in the team, whether the team has a very good development plan, etc.

4. How is the community atmosphere and how is the user experience?

The community atmosphere can be said to be a very important factor in the success of a company. On this platform, in addition to the company, there is also a community. Community is a very important basic condition for a good project. If a project does not have the support of a community, it will ultimately be just a shell company. If a project itself is a community composed of ordinary users, then it will only be like this in its future development. For a project to be successful, it must have the support and support of users! < p>Blockchain technology is expected to be widely used in the economic field

Blockchain technology has strong practical significance in cultivating new drivers of economic growth, building an honest society, improving the level of management technology, and easing the financing difficulties of small and medium-sized enterprises. , is expected to be widely used in the economic field. At present, the application of blockchain technology is still in the early stage of development and faces many challenges. We must actively promote the application of blockchain in multiple fields, scenarios and environments of the economy and society, create a good industrial development environment, improve the quality of development, and strengthen Blockchain core technology research and development, professional application demonstration, strengthening standard manufacturing, talent training and the construction of public service platforms.

China’s blockchain market spending in 2019 will be close to US$300 million

According to the “In-depth Analysis Report on Business Model Innovation and Investment Opportunities in China’s Blockchain Industry” released by the Qianzhan Industry Research Institute 》Statistics show that as of 2017, China’s blockchain market expenditure was only US$83 million. In 2018, China’s blockchain market expenditure will reach US$160 million. It is also predicted that China’s blockchain market spending will be close to US$300 million in 2019. At this stage, the overall market size of blockchain is small. This is because most of the blockchain projects on the market are in the experimental stage and the investment is not large. On the other hand, many companies have realized the potential of blockchain and plan to increase their budgets in the future. Affected by this, China's blockchain market will usher in rapid growth, with market expenditures expected to reach US$1.95 billion in 2023. The average annual compound growth rate from 2019 to 2023 is 60.51%.

Statistics and forecasts of China’s blockchain market expenditure from 2017 to 2023

Data source: Compiled by Qianzhan Industry Research Institute

Analysis of unfavorable factors for the development of China’s blockchain

1. The technology is not mature enough. At present, blockchain technology is not yet mature in terms of system stability, application security, business model, etc., and cannot meet the requirements of "high efficiency, low energy" and "decentralization" at the same time." and "security" and other requirements. First, performance issues. The transaction throughput that can be carried out on the blockchain is not high, and the current block capacity is very small, resulting in network congestion, high-frequency business needs are difficult to meet, and many The project is also working on optimization, but there is still a certain distance from the transaction throughput of real scenarios such as banks, stock exchanges, etc. Secondly, the problem of consensus mechanism. In terms of energy consumption, consensus algorithms such as workload proof consume large amounts of energy and cost. High, causing the blockchain to waste a lot of computing power and matching power of the entire network; in terms of types, the current blockchain consensus mechanism types are too few. In the future diversified business scenarios, richer consensus mechanisms will inevitably be needed to adapt. 3. Security issues. Issues such as privacy protection, harmful information on-chain, smart contract vulnerabilities, consensus mechanism and private key protection, computing power attacks, cryptographic algorithm security, etc. all make the blockchain face serious challenges in platform security and application security. Situation. Fourth, database issues. Unlike traditional databases, blockchain applications require a large number of write operations, HASH calculations and verification operations. Database systems specifically for blockchain are still difficult to break through.

2. The application scenarios are unclear

Currently, blockchain projects are still in the exploratory stage and no specific implementation scenarios can be found. Currently, promising areas include finance, sharing economy, Internet of Things, public services, etc. , but judging from the maturity of existing blockchain technology, there are still many problems in blockchain applications, and there is still a gap between actual use. First, the immaturity of blockchain technology restricts the implementation of commercial applications. Currently, privacy Although there are many types of core blockchain technologies such as protection algorithms and consensus mechanisms, they are generally not commercially available. Secondly, the application model of blockchain is still being explored, and the "irreplaceable" advantage of blockchain is still Not reflected. The blockchain itself represents a consensus system, and a consensus system that meets the corresponding business scenarios should be built from a higher level, not just "business + blockchain". There are many users in China , the business scenario is complex, and any commercial product will involve a very large flow and population, and the current blockchain technology cannot satisfy it.

3. Scarcity of professional talents

Blockchain technology is a multi-disciplinary and cross-field technology. Its involved fields mainly include operating systems, network communications, cryptography, mathematics, finance, production, etc. However, currently there are still deficiencies in cross-disciplinary and cross-field fields in our country. Related The supply of talents in the field is seriously insufficient. On the one hand, there is a large gap in R&D technical talents. Blockchain technology research and development mainly focuses on programming languages ​​​​such as Go, Javascript, C and C+, and new smart contracts use new functional formulas such as Haskell, Ocaml, and Rholang. Programming language. In China's talent market, there is a very big gap in technical talents with senior R&D experience in related languages. On the other hand, there is a lack of underlying design talents. Unlike R&D technical talents, blockchain underlying system architecture design talents need to master many A cross-disciplinary professional skill requires not only an in-depth understanding of the underlying design principles of the blockchain, but also the design of each system architecture.experience, but also to master the business logic of specific application scenarios. Although some colleges and universities have launched cross-disciplinary education and blockchain-specific technical disciplines, professional talents are still very scarce.

Analysis of favorable factors for the development of China’s blockchain

1. Favorable policies promote development. In January 2017, the Ministry of Industry and Information Technology released the "Software and Information Technology Service Industry Development Plan (2016-2020)", which proposed requirements for innovation in blockchain and other fields to reach international advanced levels. In August 2017, the State Council issued the "Guiding Opinions on Further Expanding and Upgrading Information Consumption to Continuously Release the Potential of Domestic Demand" and proposed to carry out pilot applications based on new technologies such as blockchain and artificial intelligence. In October 2017, the State Council issued the "Guiding Opinions on Actively Promoting Supply Chain Innovation and Application" proposing to study and use emerging technologies such as blockchain and artificial intelligence to establish a credit evaluation mechanism based on the supply chain.

In March 2018, the Ministry of Industry and Information Technology released the "Key Points of the Standardization Work of the Informatization and Software Service Industry in 2018", proposing to promote the establishment of the National Informatization and Industrialization Integrated Management Standardization Technical Committee, the National Blockchain and Distributed Records Accounting Technology Standardization Committee. In June 2018, the Ministry of Industry and Information Technology issued the "Industrial Internet Development Action Plan (2018-2020)" to encourage and promote the application research of emerging cutting-edge technologies such as edge computing, deep learning, and blockchain in the Industrial Internet.

Since blockchain was first included in the "13th Five-Year Plan" National Informatization Plan in 2016, blockchain has increasingly received attention and attention from the national government. Beijing, Shanghai, Guangdong, Hebei, Twenty-four provinces, cities or regions including Jiangsu, Shandong, Guizhou, Gansu and Hainan have launched dividend policies, launched the layout of the blockchain industry chain, and actively explored industry applications based on blockchain.

2. The blockchain industry is gradually taking shape

At present, my country’s blockchain technology continues to innovate, and the blockchain industry is gradually taking shape, starting in supply chain finance, credit reporting, and product traceability. , copyright transactions, digital identity, electronic evidence and other fields are expected to promote technological changes, organizational changes and efficiency changes in our country's economic system, making important contributions to building a modern economic system. With the continuous influx of entrepreneurs and capital, the number of enterprises has increased rapidly. Blockchain applications will be implemented faster, boosting the high-quality development of traditional industries, accelerating industrial transformation and upgrading, using blockchain technology to "reduce costs" and "increase efficiency" for the real economy, and promote the standardized development of traditional industries. In addition, blockchain technology is deriving into new business formats and becoming a new driving force for economic development. Blockchain technology is promoting a new round of business model changes and becoming an important support for building an honest social system.

3. Broad application prospects in the future

In the past, the circulation of physical banknotes was difficult to trace, but with the application of blockchain technology, the flow of all digital assets can be traced There will be "chains" to check. For example, in the financial field, blockchain is expected to solve the pain points and difficulties in the payment field, reduce the complexity of transactions, and improve the transaction side.End-to-end speed reduces communication costs during transactions and improves the transparency and non-tamperability of transaction records. The cost of reconciliation, clearing, and settlement between financial institutions, especially cross-border financial institutions, has always been high, and there are complex manual processes. Blockchain technology has data that cannot be tampered with and is traceable, and its application can help reduce financial costs. The cost of reconciliation and dispute resolution between institutions can significantly improve the processing speed and efficiency of payment business, and also make small-amount cross-border payments possible. In addition, the application of blockchain will also extend to many fields such as medical health, education, charity, social management, etc. The market prospects are very broad.

『Lu』Blockchain technology development path analysis which is the smooth commercial path

The bright development of blockchain technology has been derogated and praised by major media so far, and there has been some precipitation. . The year 2018 is a hot topic for the application of blockchain. Major companies and start-ups have revealed their own blockchain project news, which has attracted countless attention. There are currently only two blockchain paths in the world.

1. Public chain

Public chain is a decentralized blockchain technology development path. It is mostly used in to C, such as BTC and Ethereum. It is usually Considered a “fully decentralized” blockchain.

The advantages are: 1. Protect users from the influence of developers, absolutely fair and notarized.

2. The access threshold is low and anyone with sufficient technical ability can access.

3. All data is made public by default (participants’ identities are hidden), and their publicity is used to identify and exclude

their own security.

The disadvantages are: 1. The public chain is too "centralized" and is not suitable for commercial-level applications at the current stage, and application expansion is limited.

2. The public chain transaction computing power is low (BTC7 transactions/s, ETH40 transactions/s), which cannot match the speed of current commercial transaction volume.

2. Alliance chain

Alliance chain is mainly cooperation between institutions. The nodes between institutions participate in a few transactions, and ordinary users do not participate in a few transactions. The developed applications are mainly for B-end users, and can also be extended to B to C. They are in line with the development and application of commercial-level blockchain technology. Currently, they are used in "blockchain + supply chain economics", "blockchain traceability" and "electronics". It has many applications in “certificate deposit” and has obvious advantages.

Advantages: 1. Not absolutely decentralized, and the form of alliance cooperation is more in line with the current commercial-level application of blockchain technology.

2. The participating nodes have high credibility and the participants are relatively reliableThe organization writes into the blockchain node and the application is stable.

3. Transaction processing is efficient, using the consensus algorithm with an average of 20,000 transactions/s and a peak of 100,000 transactions/s, which meets the current market requirements of commercial transactions

.

Through the above comparison, it is not difficult for us to see the differences between the two mainstream approaches to blockchain technology development. Although the public chain meets the requirements of absolute fairness and low-threshold access, some privacy issues need to be redesigned and integrated for the industry. The matching is lacking and the amount of work is huge. At this stage, it is not suitable for practical implementation in commercial applications. A series of advantages of the alliance chain are in line with the requirements of commercial-grade blockchain!

On the issue of how to reasonably develop the alliance chain, the general manager of Wuhan Xianda Blockchain Technology talked about "FBA" The "Federal Byzantine" blockchain technology development model uses multi-node alliance chain consensus certificates to dialectically verify the authenticity of information. The computing power of the consensus algorithm can also efficiently handle a large number of commercial transactions, which can solve commercial price irregularities, certificate traceability, It also has a very good effect on counterfeiting and anti-counterfeiting for complex issues in the transaction process! It is an important path for the development of commercial-grade blockchain technology in the future.

『撒』 Analysis of basic issues that need to be understood for the operation of blockchain

Blockchain is a shared distributed database technology. Although the one-sentence introduction to blockchain is worded differently in different reports, the following four technical features are consistent.
1. Decentralized: The left side of Figure 1 describes the centralized characteristics of today’s financial system, and the right side describes the emerging decentralized financial system, which has no intermediaries and all nodes. Rights and obligations are equal. If any node stops working, it will not affect the overall operation of the system;
2. Trustless: All nodes in the system can conduct transactions without trust, because the database and the entire system are The operation is open and transparent, and within the rules and time range of the system, nodes cannot deceive each other;
3. Collectively Maintain: The system is jointly maintained by all nodes with maintenance functions. Everyone in the system participates in the maintenance work;
4. Reliable Database: Each node in the system has the latest complete database copy. Modifying the database of a single node is invalid because the system will automatically compare and consider The record with the most occurrences of the same data is true.
The blockchains of projects such as Bitcoin, Ethereum, and DECENT all have these characteristics.

『8』Blockchain project analysis reports generally include which sections

There are currently two types of blockchain analysis reports, one is the rating report and the other is the tracking Report. The basic section will include basic project information,The only difference between the four parts: team situation, community media situation, technology progress, and market trends is that the evaluation report will give project ratings such as cannon ratings, while the tracking report will adopt a long-term tracking method to continue to pay attention. For example, the first-class warehouse will be based on two projects a week. More ways to analyze.