谷歌进去区块链领域的策略,谷歌区块链数字货币
谷歌进入区块链领域的策略，一直是众多区块链行业从业者关注的焦点，谷歌的拓展也可以带动整个区块链行业的发展。本文将介绍谷歌在区块链数字货币方面拓展的三个关键词：比特币（Bitcoin）、以太坊（Ethereum）和区块链（Blockchain）。
比特币（Bitcoin）是一种去中心化的数字货币，由计算机科学家和密码学家Satoshi Nakamoto于2008年发明，它是一种基于区块链技术的分布式数据库，旨在构建一个分散的点对点的支付网络。比特币的发行量有限，全球最大的比特币交易所是Coinbase，比特币最大的挖矿池是AntPool。谷歌在这方面的拓展是，谷歌云服务将支持比特币，谷歌Chrome浏览器也将支持比特币，谷歌地图也将支持比特币支付。
以太坊（Ethereum）是一个开放源代码的分布式计算平台，它使用智能合约来构建去中心化的应用，支持以太币（Ether）和以太坊代币（ERC-20）。以太坊是一个开放的区块链网络，允许任何人创建和使用智能合约，支持以太币和以太坊代币的交易，可以被用于分布式应用的开发，以太坊的发行量是有限的，最大的以太坊交易所是Coinbase。谷歌在这方面的拓展是，谷歌云服务将支持以太坊，谷歌Chrome浏览器也将支持以太坊，谷歌地图也将支持以太坊支付。
区块链（Blockchain）是一种分布式数据库技术，它可以用于存储和管理数字货币，如比特币和以太坊。区块链是一个去中心化的数据库，它可以让参与者之间进行安全的交易，无需第三方介入。它可以让参与者之间的交易更安全可靠，可以改善传统金融体系的效率和安全性。谷歌在这方面的拓展是，谷歌云服务将支持区块链技术，谷歌Chrome浏览器也将支持区块链技术，谷歌地图也将支持区块链技术。
以上就是谷歌在区块链数字货币方面拓展的三个关键词：比特币（Bitcoin）、以太坊（Ethereum）和区块链（Blockchain）的介绍，谷歌的拓展也可以带动整个区块链行业的发展，为区块链行业的发展注入新的动力。
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1. How will blockchain define the era we are currently living in?
There will be no lengthy technical science popularization today.
In one sentence, if Internet technology solves communication problems, blockchain technology solves trust problems.
This trust mechanism allows everything to run automatically through preset procedures. In the process without intermediary participation, the efficient and transparent transaction method reduces security costs and improves data security. This strict The algorithm further ensures the authenticity, accuracy, transparency, traceability and non-tamperability of the data.
The core significance of blockchain for today's era is that for the first time, humans have built trust relationships on the basis of technology. The advantages of speed, efficiency, low cost, transparency, and relative fairness have also been applied to various industries. field, amplifying its advantages.
Tencent, Alibaba, Internet, IBM, Intel, Microsoft and other well-known companies have joined the blockchain. Google’s blockchain investment roadmap is mainly aimed at banks and financial institutions, hoping that they can use their own solutions to Optimize large-scale commercial projects; on January 5, Facebook founder Mark Zuckerberg announced that his 2018 personal annual challenge plan is to use "encryption technology and encrypted digital currency" to transform the platform and apply decentralized technology to Facebook services.
In the past two years, Microsoft has cooperated with well-known blockchain projects (such as Ethereum, R3, Xiaoyi, etc.) to vigorously develop its blockchain business; IBM is one of the first large companies to adopt blockchain . A report by WinterGreen Research pointed out that IBM has occupied 32% of the blockchain products and services market with a total scale of more than US$700 million; including MOVA, which is fully imported and controlled by Greenland Group, and applies blockchain technology to price control. These all reflect the revolutionary changes that blockchain has brought to today's era, and there are endless possibilities.
2. How to define blockchain and what are the application scenarios of blockchain?
Nowadays, many people think that blockchain is a universal technology that can do anything. Blockchain technology is a myth!
Regarding the definition of blockchain technology, American scholar Melanie Swann defined blockchain technology as an open, transparent and decentralized technology in her book "Blockchain: A New Economic Blueprint and Introduction" database.
Definition of Blockchain: Narrow VS Broad
As for the application scenarios of blockchain technology, it is natural to combine the differences between blockchain and other technologies. In terms of system characteristics.
Blockchain technology features include:
Blockchain is a global A database storage system that can operate in various places and coordinately, which is different from traditional dataLibrary operation - read and write permissions are in the hands of a company or a centralized authority (centralized characteristics). Blockchain believes that anyone with the ability to set up a server can participate. Nuggets from all over the world have deployed their own servers locally and connected to the blockchain network to become a node in this distributed database storage system; once joined, the node enjoys exactly the same rights as all other nodes and obligations (decentralized, distributed characteristics).
At the same time, people who provide services on the blockchain can perform read and write operations on any node in the system. In the end, all nodes around the world will complete the process again and again according to a certain mechanism. Synchronize in sequence to achieve complete consistency of data in all nodes in the blockchain network.
At the beginning of this year, the term blockchain began to enter everyone’s lives. From national leaders to aunts who dance square dances, everyone knows this term. This term is widely known by Bit Brought by coins.
As we all know, the first few dozen bitcoins could only be exchanged for one pizza. At its peak, it was more than 20,000 US dollars each, which has skyrocketed by more than a thousand times, which has also benefited a large number of wealthy people. Currently, there are blockchain The virtual currency generated by technology is gradually entering into everyone's life, and many people have joined the ranks of currency speculation. I often hear people say that if you buy the right currency a hundred times, a bicycle will become a sports car, and one coin will turn a young model. You can imagine how many of them are involved. Attractive.
Since 2008, various games applying blockchain technology have also become popular, such as development games (Network Letts Dog, 360 Block Cat), mining games (NetEase Planet, Virtual Earth, Gongxinbao), these are attracting everyone to join in the name of blockchain, and of course there are some that are really reliable, which requires everyone to identify them carefully.
The three words "blockchain" were completely ignited during the Spring Festival that just passed, and the limelight overshadowed everything else. Some people said that this is the arrival of a new era, and the past has become classic, and others To say that everything is hype is ultimately a bubble.
In fact, blockchain technology is not a new concept. It has been applied to many industries, such as electronic signatures, as early as the past two years. Recently, the third-party electronic signature platform eShanbao revealed the latest progress of blockchain applications to NewSeed.
Currently, blockchain technology is mainly used in e-signing products for certificate deposit and certificate issuance. The application scenarios include copyright protection and online signing. , web page forensics, phone recording, email storage of evidence, etc.
Take the rights protection of online works as an example. Since online rights protection generally adopts the method of collecting evidence after the fact, real-time confirmation of rights is not carried out in the process of evidence generation, so the entire confirmation process is difficult. The authorization process takes a long time, and it is difficult and costly to obtain evidence. It is extremely difficult to provide evidence and trace the source. There is no way to satisfy the needs of the network.The works spread quickly and in large quantities.
eShanbao's new intellectual property protection solution based on timestamp + blockchain starts from the user's real-name authentication and solidifies the information generated during the real-time solidification process. Electronic data, and through the time source service synchronized with the National Time Service Center, online works are stamped with legally valid timestamps to prove that electronic files have not been tampered with in a certain period of time. Blockchain technology can establish point-to-point trust in the network, ensuring that all blockchain nodes can record complete copyright confirmation and transaction records, and can trace their origins, truly realizing anti-repudiation and anti-tampering, and realizing a kind of distribution. trust infrastructure.
Founder and CEO Jin Hongzhou believes that the application of decentralized blockchain technology has greatly improved the efficiency of data storage and certification, and The credibility of the identity of the parties reduces the cost of trust, but it cannot replace the original centralized public key encryption technology. The two should complement each other. Through the combination of the two, it can provide users with real-time and reliable Confirmation plan.
Next, e-Shanbao will also focus on building a smart contract platform based on blockchain technology. Jin Hongzhou said that data storage, Issuing certificates is only a relatively superficial application based on blockchain technology. It is the first step to implement blockchain technology, and the realization of real smart contracts is the second step. "Smart contracts cannot simply be understood as electronic contracts. They refer to a process, from the conclusion of the contract to the confirmation to the final execution." Jin Hongzhou explained.
Through the following limited cases, I hope everyone can understand the actual performance of blockchain technology, thereby stimulating interest in such solutions.
1. Administrative Services
Over the centuries, the roles and responsibilities of public administration have not changed significantly – or rather, what has changed dramatically is actually the scale of the data and the specific ways in which public agencies handle it. Although various digital technologies already exist to help collect and process data, issues such as anonymization, portability, and the immutability of large amounts of data remain unresolved.
Sasha Ivanov, founder, entrepreneur and CEO of Waves Platform and Vostok projects, said, "What the public administration currently lacks is a more convenient user experience (UX) for data use. To improve the user experience , we should introduce some kind of layer to it that acts as a trusted public environment that is transparent and can store data anonymously and immutably."
Governments are working on this by launching the U.S. Federal agency and enterprise-level initiatives such as the Federal Blockchain Initiative are gradually confronting the existence of such problems. The United States held its first federal district conference in July 2017Blockchain Forum, and the U.S. General Services Administration currently has more than 200 related use case repositories. Ivanov explained, “Distributed systems can really help us build such a reliable environment, improve our big data work, and even integrate all emerging technologies – including artificial intelligence and the Internet of Things. In fact, , whenever we face any kind of technology, it always embodies the sum of certain other technologies."
Now, the system supported by the blockchain can actually work - this This view has been unanimously recognized by all experts and has become the most important theoretical basis. In other words, what we need to do next is create more production-ready solutions.
2. Payment services
The government needs to process transactions, many of which involve the exchange of funds with citizens. Blockchain technology has huge potential application value in reducing the cost of fund transfers - including using new blockchain-based cryptocurrencies as intermediate transaction carriers, or using blockchain as a means of fund transfer, etc. Once a perfect solution is discovered, the business opportunities will be endless - especially for those who need to conduct frequent cross-border or Internet transactions.
The Jasper project was developed by the Bank of Canada to help it further think about how central banks and other financial institutions should implement payment operations between different banks based on distributed ledgers. The Bank of Canada has also developed its own digital currency variant, “CAD Coin,” to test the feasibility of using a national currency on top of the blockchain.
This project brings to an interesting conclusion that we should say no to proof-of-work public chain systems. In a paper titled "Project Jasper: Is a Distributed Batch Payment System Feasible?" the author observed that "Proof-of-work systems are not suitable for such large transaction processing systems because they assume that all transactions in the system are There is a need for openness and observability to a certain extent.”
3. Digitization and intellectual property
Governments are responsible for maintaining copyright records and databases. These records prove ownership of intellectual property. A blockchain-based system would allow artists, performers and writers of all kinds to time-stamp their works and theoretically detect copyright infringements and even keep a permanent record of their rights. In fact, many governments have already taken important exploratory steps in this direction.
Iran recently announced that it will deploy this technology. "Iran Financial Tribune" quoted Morteza Mousavian as saying that "the Digital Media Department of the Ministry of Culture has reached an agreement with a blockchain company to jointly design a system that can be used to protect online copyrights." He also added that "the relevant procedures will It will soon be released to users in an easy-to-use way.”
This work is still in the early exploratory stage, but it has great potential for enterprises.Industrial customers are offered the possibility to preserve records through replication technology. From a theoretical level, companies can use blockchain solutions to conduct financial accounting and discover errors in real time.
4. Welfare distribution
The government has the responsibility to create a level playing field for citizens. Citizens who are chronically poor or economically disadvantaged certainly need government support and assistance to ensure that they are able to sustain themselves and develop. However, welfare distribution is neither simple nor often straightforward. Problems such as corruption and impersonation have been wreaking havoc on various distribution channels within government schemes.
In China, the National Council of Social Security Fund is conducting early research on how to use blockchain technology to improve the delivery of national benefits to citizens. At the same time, India is also taking action. Andhra Pradesh and Telangana are already using blockchain to support their civilian resource supply systems.
It is said that many companies, including Microsoft, are also considering using the same technology. These solutions, which will touch individual employees and functional roles, are expected to gradually appear in small businesses in the near future.
5. Bidding activities
In order to build public infrastructure or provide related services, the government hopes to achieve economies of scale and competitive gains through bidding as much as possible. However, the bidding process is often not fair or transparent. Public procurement has long been a major scene of rampant corruption around the world. Transparency International noted that “many governments will award project contracts to a certain supplier in the absence of fair competition. This allows companies with greater political resources to improperly win over competitors; or companies in the same industry Bids will be negotiated in advance between companies, ensuring that each company gets a share of the tender. This will significantly increase the cost of delivering services to the public - we have found that corruption issues can increase project costs by 50%."
So, how can blockchain technology solve the bidding problem? According to Ivanov, “Unlike decentralized centralized systems, independent ledgers powered by blockchain will be able to improve bidding or anything else that needs to be tracked. Transparency of financial processes. The intervention of blockchain technology will help track the use of funds and ensure that they are paid out as expected and within the allowed time."
Currently, Japan’s internal affairs and The Ministry of Communications has announced a blockchain-based bidding system, which means that in industries with serious collusion problems, small and medium-sized enterprises are expected to usher in a more transparent bidding method and brighter development prospects.
Although quite a few of the cases mentioned previously are far from finalized, they do provide many possibilities for companies and governments. Of course, the key lies in implementation; and we should also look at it all with optimism that although blockchain technologyIt is often misunderstood by people, but it is and will eventually find a direction in which it can exert its own energy!
In layman's terms, the blockchain is like a dozen beacon towers on the Great Wall. If an enemy comes, let them go. The other beacon towers all knew about the wolf smoke and entered a defensive state together. In technical language, it is a distributed ledger. Each node keeps accounts separately. The failure of one or two nodes will not affect the entire network.
How is this distributed network different from the distributed servers of Google Network? Google Network's distributed servers still belong to Google Network and are controlled by their central scheduling algorithm. The distributed nodes in the blockchain do not know each other and have no legal relationship. You can just go offline and shut down if you want, but because of the currency rewards, there will always be someone who will turn on the machine as a new node to support the network.
After the popular and technical explanation, I hope you understand. So the first application scenario is finance. I put my money in Alipay. If Alipay doesn't recognize it one day, there's nothing you can do. But on the blockchain, it is useless if one node does not acknowledge it, because other nodes still have my records. The second is the contract. Nowadays, contracts are made on paper and are easy to be faked. But if they are put on the blockchain, they cannot be faked.
There are more application scenarios. It is recommended to check the top 100 digital Huobi online to understand the corresponding projects behind them and become a blockchain expert. .
Blockchain technology was first used in Bitcoin. Blockchain provides a reliable and trustworthy means of organizing data for cross-subject business scenarios. JD.com is essentially a supply chain company, and blockchain technology will be first used in many scenarios of the supply chain.
Blockchain is a decentralized technology. Blockchain can be applied to all products currently covered by the Internet.
The most popular application industry at present is the financial industry.
An application that has been implemented is product traceability. Alibaba and JD.com are already using blockchain technology to fully trace the origin of some of the products they sell. Consumers can trace the origin of the purchased products. There are also many blockchain applications in the digital advertising industry. Since digital advertising traffic fraud causes losses of tens of billions of dollars every year, there are already blockchain application projects based on digital advertising, such as DCAD, which is based on blockchain. The digital advertising application of blockchain technology mainly solves the problem of traffic fraud
In the future, as the application of blockchain technology becomes more mature, it will be applied in many industries, creating a new ecosystem based on technological trust. Mode
The characteristics of blockchain are distributed accounting and decentralization, but the ultimate goal is to make people get along more equally. Technology is meaningful only when it serves human valuesOnly technologies that meet human value needs will develop. Therefore, blockchain is in line with human pursuit of freedom and equality, so its trend to become mainstream is unstoppable.
Currently, there are many blockchain gimmicks, which are basically used to issue coins. The newly launched ono is a decentralized, free and global social platform. Due to decentralization, your chat communication information is peer-to-peer and cannot be viewed by others. In other words, your every word and deed will no longer be recorded and reviewed at any time like it is now on WeChat, QQ, and Facebook, freeing you from the trouble of surveillance.
In fact, blockchain technology can be used in any field. Information that previously required third-party confirmation can be completed online and confirmed at multiple nodes, making it difficult (almost impossible) to delete.
At present, blockchain is still in its infancy, and the technology is not mature enough, but it is also a better time to enter.
What is blockchain If you use non-technical terms to explain blockchain, blockchain is a place where data is stored. However, the data stored in the blockchain is safe and reliable and does not need to be managed by anyone, so In the Internet, a place where data and information are exploding, having such a place would be like a magical treasure.
If you ask what the blockchain can do, it is better to say what applications require the use of the blockchain. As mentioned earlier, blockchain is a safe place, so wherever data needs to be protected securely on the Internet, blockchain technology needs to be used. For example:
Because the use of blockchain technology can better protect the data of policyholders, in today’s Internet, data is value and wealth, so value protection and value transmission are the future development directions of the Internet. And blockchain technology can really do just that.
If there are any deficiencies, you are welcome to comment and correct me.
In a narrow sense, blockchain is a chained data structure that combines data blocks in a sequential manner in chronological order, and is cryptographically guaranteed to be non-tamperable and non-tamperable. Fake distributed ledger.
The two parties involved in the transaction do not need to know who the other party is, nor do they need a third party for trust endorsement. They only need to trust a common algorithm to establish mutual trust and conduct direct transactions.
Its characteristics are trustlessness and decentralization. The destruction of each node's ledger has no impact on the entire blockchain. The blockchain runs point-to-point payments without a center that may cheat, and the security is greatly improved. Improved, the entire transaction network has changed from a star structure to a point-to-point P2P structure.
In the future, blockchain will be used in many fields and will have a great impact on human life. . From digital currency to securities and financial contracts, medical care, games, artificial intelligence, smart contracts, Internet of Things, e-commerce, file storage and other fieldscan be widely used.
1. Cloud storage
This is the statistics of current cloud storage on the Internet. In terms of volume, Google has the largest volume, which is 8,000PB. So what if we share the idle data on the Internet?
Starlight Cloud builds a blockchain data computing and storage lake through Starlight Chain, with a total storage capacity of 15,000P (approximately 15.72864 billion G) in the future. This will be more than 10 times that of Alibaba Cloud's 1500PB! It is also more than four times the size of the Taizhou Storage Center, the largest storage lake in the world after expansion.
2. Medical aspects
Using blockchain technology to save personal medical records also retains personal medical historical data, which can be used when seeing a doctor or planning for your own health in the future. Historical data can be called directly. These data are highly private, and the use of blockchain technology also helps protect patient privacy.
3. What is blockchain technology? What exactly is blockchain?
In a narrow sense, blockchain is a A chained data structure is formed by sequentially connecting data blocks in chronological order, and is cryptographically guaranteed to be a distributed ledger that cannot be tampered with or forged.
Broadly speaking, blockchain technology uses block chain data structures to verify and store data, uses distributed node consensus algorithms to generate and update data, and uses cryptography to ensure data transmission and access. It is a new distributed infrastructure and computing method that uses smart contracts composed of automated script codes to program and operate data securely.
[Infrastructure]
Generally speaking, the blockchain system consists of data layer, network layer, consensus layer, incentive layer, contract layer and application layer composition. Among them, the data layer encapsulates the underlying data blocks and related basic data and algorithms such as data encryption and timestamps; the network layer includes distributed networking mechanisms, data dissemination mechanisms and data verification mechanisms; the consensus layer mainly encapsulates network nodes Various consensus algorithms; the incentive layer integrates economic factors into the blockchain technology system, mainly including the issuance mechanism and distribution mechanism of economic incentives; the contract layer mainly encapsulates various scripts, algorithms and smart contracts, and is the core of the blockchain The basis of programmable features; the application layer encapsulates various application scenarios and cases of the blockchain. In this model, the chain block structure based on timestamps, the consensus mechanism of distributed nodes, economic incentives based on consensus computing power, and flexible programmable smart contracts are the most representative innovations of blockchain technology.
Extended information:
[Blockchain core technology]
Blockchain mainly solves the trust and security issues of transactions, so it addresses this issue Four technological innovations:
1. Distributed ledger meansEasy Accounting is completed by multiple nodes distributed in different places, and each node records complete accounts, so they can all participate in supervising the legality of transactions and can also jointly testify for them.
The uniqueness of blockchain's distributed storage is mainly reflected in two aspects: First, each node of the blockchain stores complete data according to the block chain structure. Traditional distributed storage generally stores The data is divided into multiple parts for storage according to certain rules. Second, the storage of each node in the blockchain is independent and has equal status, relying on the consensus mechanism to ensure the consistency of storage, while traditional distributed storage generally synchronizes data to other backup nodes through the central node.
No node can record ledger data independently, thus avoiding the possibility of a single bookkeeper being controlled or bribed to record false accounts. Also because there are enough accounting nodes, theoretically speaking, the accounts will not be lost unless all nodes are destroyed, thereby ensuring the security of the accounting data.
2. Asymmetric encryption and authorization technology. Transaction information stored on the blockchain is public, but account identity information is highly encrypted and can only be accessed with authorization from the data owner. , thus ensuring data security and personal privacy.
3. The consensus mechanism is how all accounting nodes reach a consensus to determine the validity of a record. This is both a means of identification and a means of preventing tampering. Blockchain proposes four different consensus mechanisms, which are suitable for different application scenarios and strike a balance between efficiency and security.
The consensus mechanism of the blockchain has the characteristics of "the minority obeys the majority" and "everyone is equal". "The minority obeys the majority" does not entirely refer to the number of nodes, but can also be the computing power and the number of shares. Or other characteristic quantities that the computer can compare. "Everyone is equal" means that when a node meets the conditions, all nodes have the right to give priority to the consensus result, which will be directly recognized by other nodes and may eventually become the final consensus result.
4. Smart contracts. Smart contracts are based on these trustworthy and non-tamperable data and can automatically execute some predefined rules and terms. Take insurance as an example. If everyone's information (including medical information and risk occurrence information) is true and trustworthy, it will be easy to automate claims settlement in some standardized insurance products.
In the daily business of insurance companies, although transactions are not as frequent as those in the banking and securities industries, the reliance on trusted data continues unabated. Therefore, the author believes that using blockchain technology from the perspective of data management can effectively help insurance companies improve their risk management capabilities. Specifically speaking, it is mainly divided into risk management of policyholders and risk supervision of insurance companies.
Blockchain-Network
4. Why Google wants to build its own blockchain
Google builds its own blockchain, naturally It is believed that blockchain is the development trend of the times, and only by grasping the trend can we stand firm.The place of defeat.
1. Blockchain is not just Bitcoin
Nowadays, Bitcoin seems to have been hacked, so people are not optimistic about blockchain.
In fact, blockchain is not the same as Bitcoin, the first application of blockchain. Although Bitcoin is a product of blockchain technology, it has strong financial attributes and needs to be treated separately. Never mind.
2. Heat Death of the Universe: The Trend of Blockchain
What we really need to judge now is whether the blockchain as a whole is a technological trend? In addition to understanding the role of blockchain in all walks of life, we should also know that judging trends, especially major trends, does not necessarily depend on how beneficial it is to human beings, but should be viewed from a broader perspective. look.
From the perspective of the universe, the final trend state of the universe is called heat death. In that state, the energy everywhere is equal, there is no more energy flow, and the universe becomes a dead place. It's cruel to say, but this is the possible future.
In order to achieve such a state, the universe has adopted various means, including allowing life to evolve. The evolution of life, to a certain extent, is a reaction to the heat engine, changing things from a disordered state to an orderly and more organized state. Such a state itself, not only cannot offset heat death, but also accelerates heat death. The production of silence, because the production of life itself requires a lot of energy.
If we look at the evolutionary history of life, we will find that life has developed from single-cell bodies to complex life organizations like humans, and its energy consumption trend is increasing, and energy consumption is The thermal agent creates the catalyst and vital thrust.
Judging from the current application of blockchain technology, in theory, blockchain requires more energy consumption. This is actually in line with the heat death trend of the universe. From a macro trend, the entire blockchain technology should be better developed.
3. Google’s precise grasp of trends
Coupled with Google’s precise grasp of trends, Google is involved in driverless technology, big data, and artificial intelligence. Therefore, it is imperative for Google to create its own blockchain. Because he also needs to accurately grasp the trend and use this to ensure his status as a giant.
Blockchain is relatively secure and effective in storing and retrieving business-critical data and content, making many companies flock to it. At the same time, enterprises will also be worried about the risk of having only one company manage their critical data and content. Therefore, more and more enterprises are advocating the decentralization of blockchain in order to effectively control the potential risks of data management. Precisely because online services on blockchain platforms continue to grow, technology giants like Google are feeling the threat of blockchain to traditional Internet businesses. Under this wave, if Google cannot defeat it,Then you will naturally choose to join it.
In the past ten years, it is difficult to imagine that Google would miss even a revolutionary technology. Cloud computing, neural networks, big data, artificial intelligence, augmented reality, self-driving cars, machine learning, and more—all are included in the company's designs and even applications. When it comes to blockchain, Google seems to be equally decisive.
CBInsights pointed out that Google has become the second largest corporate investor in the blockchain field, and its six investments cover a variety of private enterprise services (LedgerX) and commercial services. One of the possible reasons is that Google may want to profit from equity investments in blockchain startups while observing the development prospects of this industry.
Another potential reason for Google’s investment in blockchain may be its desire to integrate blockchain to enhance its own business processes. This judgment has received some support, because Google has recently begun to develop blockchain-based cloud services.
It is expected that this new solution will not only provide a high level of security protection for personal data stored on cloud servers, but also help Google gain advantages over other companies that have already invested in the blockchain field. Comparative advantages of start-ups. In any case, as long as personal data may intersect with cryptocurrency, Google will never miss such an opportunity. Especially considering that most Internet users are now aware of the pseudo-anonymity of the Bitcoin and Ethereum blockchains, that all transactions and initiators can be tracked in the system, and that wallets are susceptible to third-party access, etc. question, Google is definitely expected to take advantage of its late-mover advantage to gain a foothold in this field.
Currently, the distributed ledger used by anonymous cryptocurrencies such as Zcash and Monero has also been sanctioned in many states in the United States, and regulators regard originally privacy-oriented cryptocurrencies as A powerful money laundering tool that has even been linked to terrorist activities. Before talking about their own blockchain deployment plans, major Internet giants should first find the core problem—a challenge that cannot be solved without using blockchain. With this in mind, using blockchain to protect users’ personal data doesn’t seem feasible.
Related experiments may affect Google Adwords contextual advertising services. The advertising market has been one of the most dynamic growth industries in the past decade, and companies are currently competing for customers on the Internet. Clicks, pageviews and potential customers have become unavoidable and important parameters in any company's marketing activities. However, nowadays we often hear the claim that online marketing is becoming too ineffective. Considering the huge corporate advertising investment, the cost of attracting a user may have been as high as $6. Google and Facebook are monopolies in this field, accounting for 72% of the overall share——This also explains why both sides do not want to change the premises that have given them their own advantages.
However, advertisers hoping to get price benefits may prioritize blockchain ad networks - and Google should continue to hold its own in this regard.
For example, Brandon Eich, the creator of the famous web browser Mozilla Firefox, announced his new project Brave. In this project, users can use the internal cryptocurrency to view highly relevant and interesting advertising content. Another example of using blockchain technology to distribute existing Google services comes from the start-up Ubex, which provides services to directly connect advertisers with website administrators to provide more attractive promotional conditions in a fully automated manner. The technology promises to be a panacea for monopolies and spam, with neural networks analyzing user behavior, gathering personal preferences and reducing the number of ads shown. According to the founder of Ubex, by combining blockchain, artificial intelligence, and the pay-for-results principle, the company will liberate the Internet from spam ads and achieve close to 100% customer conversion rates. This means that in the future, users will only see one ad in a single web session, and its content will be more relevant to their current purchase intentions.
In addition, analysis will also usher in new optimization methods. Currently, analytics are still entirely based on ad column clicks and conversion calculations. Once the new program goes live, the Internet community will no longer be harassed by intrusive spam, and brand owners will be able to save money by only undertaking high-success customer promotions. By introducing this kind of service to a multi-billion dollar market, the entire field is expected to achieve a major transformation similar to the Ethereum blockchain from "proof of work" to "proof of stake". However, does Google agree with this targeted advertising payment model that can only be achieved using blockchain? Although the answer is not clear, Google will have no other choice if it wants to stay ahead in the advertising field. Artem Chestnov, founder of Ubex, said in an interview:
“Google will move to the blockchain field faster than we imagined, even faster than Google’s management realizes. "They have no choice at all because they are currently lagging behind and will have to catch up through a series of serious acquisition efforts. We will see billions of dollars of M&A activity from multiple technology giants next year."
In addition, due to the ban on initial coin offerings and cryptocurrency advertising, the online advertising market may lose up to 74% of revenue starting from June this year. VItalik Buterin also recently conducted a poll to understand whether people would take this as a hint that "Google Square" is about to come out if he leaves Ethereum and switches to Google.
As a technical practitionerWell, let me tell you my opinion.
1. As a well-known popular technology, Google, as a technology giant, will definitely study it
2. As a technology giant, it will definitely build its own
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3. At present, it is still in the stage of exploring implementation scenarios and technical experiments.
In other words, even technology giants have not found more application scenarios for blockchain
As an innovation leader, Google will not miss web3
1. Google has its own understanding of web3. Web3 cannot only have PoW, its value lies more in distributed computing and storage
2. Google has its own joint computing project, including learning , analysis, differential, etc., which are very suitable for decentralized network-wide consensus, and Google is the most powerful in designing this consensus algorithm
3. Google is a data-driven company, and compliance reasons , it does not want to own data, but to use data, so the return of data rights advocated by web3 to individuals is in line with Google's interests and can greatly increase the scope of data utilization
4. web3 is the next generation Internet that everyone is optimistic about , Google also wants to repeat the successful process of the first two generations and once again connect its business to web3
5. The current public chain relies too much on finance-centered consensus such as Pow and PoS, and is not suitable Google’s computing network must be developed by itself
6. Filecoin was once the only project in the web3 world that had the opportunity to become another Google and AWS project. It could have happened at the wrong time, and the infrastructure converged with the PoW chain. Unable to carry practical applications.
5. Set sail! Learn Token allows you to take off and get in touch with the new trend of blockchain
With the skyrocketing value of a series of digital currencies represented by Bitcoin around 2017, blockchain technology has quickly become a It has become one of the most popular cutting-edge technologies; at the same time, as blockchain technology becomes more and more popular, its application potential outside the field of digital currency issuance and operation has also been deeply explored. In the past two years, in-depth application development in other scientific and technological fields based on blockchain technology has emerged one after another, injecting unprecedented imagination space into the progress of scientific and technological society.
Learn Token (hereinafter referred to as LEARN) is developed by top multinational companies such as Google and Intel. The professional operation team of the Singapore Stock Exchange is responsible for daily operations and management; Blockchain technology innovates the existing Internet of Things technology form, using blockchain technology to decentralize operations, information cannot be tampered, and efficient informationIt uses excellent properties such as information circulation to solve a series of pain points faced by traditional Internet of Things technology, and then uses "new" Internet of Things technology to reshape today's digital world.
LEARN will build itself into a global pan-business information management system and trading platform that is widely used in e-commerce, supply chain, logistics, AI development and other industry market conditions, and is committed to By establishing the technical logic of the underlying blockchain architecture and smart business model contracts, global product and service providers, logistics companies and other intermediate transaction links and consumers are seamlessly connected to create commodity information exchange and trade in the blockchain world. The system leads to the arrival of a new lifestyle, and uses LEARN tokens to bridge the gap between various aspects of the market and solve many pain points in the current commercial market. It is a global application scenario and majestic ideal under the guidance of the latest top-level architectural concepts of the blockchain. Blueprint for blockchain projects.
On the basis of deep involvement in the consumer market, LEARN will vigorously explore the application potential of blockchain technology in securities, utility tokens, etc., and provide more start-ups across the country and even the world. A good financing and development environment, and unremitting efforts to promote the goal of global economic integration.
The application scenarios of LEARN are very rich, covering all aspects of life such as food, clothing, housing, transportation, food, drink, and entertainment. The launch of LEARN's various payment solutions, life service solutions and public service solutions can penetrate LEARN into all aspects of people's lives. Payment using the LEARN platform is very simple and convenient. Using LEARN Token as the medium and the LEARN ecological transaction system, a safe and fast payment model can be easily realized. By building a bridge between the "real world - the blockchain world - the real world", Application scenarios that are mainly online and supplemented by offline. Online, all merchants can join, and LEARN guarantees that it will always be free, including live broadcasts of Internet celebrities and merchants in various industries. LEARN is used for payment throughout the platform, and merchants are mortgage-free and inventory-free, and all services are provided by the platform; offline, covering various industries such as tourism, entertainment, hotels, and catering. Build application scenarios.
In order to encourage consumers to actively use the LEARN platform for e-commerce consumption and electronic payments, LEARN will provide certain point rewards based on the consumption amount to consumers who use the official mall. In addition, it will also launch Various small tasks with point rewards further increase the user stickiness of the mall. After the points reach a certain amount, they can be converted into Bitcoins and directly enter the public chain for circulation and appreciation.
LEARN plans to lead a number of member institutions to build a world-class distributed payment system and continuously promote the formation of the blockchain ecosystem. LEARN as the world's first, the world's leadingThe payment model helps solve the security issues of mobile payments and the inefficiency of credit card payments. It also makes a unique contribution to the open source and application of blockchain technology in the payment field. LEARN comprehensively optimizes business security, performance, cost, policy, technical feasibility, operation and maintenance and governance from multiple dimensions based on the industry's special business needs, existing technical levels, laws and regulations, etc., and provides Future development provides opportunities.
Abel Bush
Master of Computer Science from MIT. During his schooling, he won many scholarships at various levels. Directly after graduation, he became the leader of Google's blockchain application development team. He has been committed to the in-depth development and practical promotion of blockchain technology for many years. He is a top engineer in the blockchain field and has led the construction of the underlying architecture of the LEARN platform.
Kevin Louis
Winner of a double degree in computer science and management from the University of California, Berkeley, and director of the Facebook User Security Service Center. Working at Facebook made him fully aware of the importance of data security, and he actively used blockchain applications to achieve safe and efficient transmission of massive data.
Sunny Tommy
Graduated from Stanford University and has extensive experience in developing software, web application idioms and automation, spanning multiple fields and programming languages, and is very interested in learning He has a strong interest in using new technologies and has been responsible for the research and application of blockchain technology in multinational companies such as Google for a long time.
Brynden Tully
Graduated from Oxford University and is a top actuary in the UK. He has provided various types of data consulting services to many economic affairs organizations in the European Union. He currently works for William Hill Asia Pacific. District Technical Director is the most staunch supporter of online gaming and blockchain gaming in the gaming industry. In recent years, he has actively participated in international blockchain research and development and cooperation and can provide LEARN with massive international network resources.
Baier Blomfield
Graduated from Moscow State University, he is a full-scale developer with comprehensive talents and has rich experience in the fields of software development, web application idioms and automation. Across multiple domains and programming languages. He has a strong interest in learning and using new technologies, and tries to apply them to some novel cases. He has also built responsive lookahead applications, APls and other systems.
Strategic Cooperation Units
6. Google is forming a new business unit to focus on areas such as blockchain and digital currency payments
Tencent Technology News January 20 According to foreign media reports, Google is forming a districtBlockchain and related technologies team, led by a newly appointed executive.
It is reported that Shivakumar Venkataraman, Google's vice president of engineering, is currently running a department focused on "blockchain and other next-generation distributed computing and data storage technologies."
So far, Google has provided some cloud services to companies working on blockchain technology. But other than that, Google has not invested a lot of resources in expanding its business in blockchain and other related fields like competitors such as Meta or Twitter.
However, Google’s attitude seems to have changed recently.
On the same day, news broke that Google was reorganizing its payments business, appointing former PayPal executives to form a new one months after it stopped building a digital banking-like service. Department, and formulated a new business development route for industry partners.
Google Commerce President Bill Reddy said in an interview with foreign media that Google hopes to expand the application scope of its payment business to meet the needs of more consumers.
Bill Ready mentioned Google’s cryptocurrency ties in the interview, highlighting Google’s relationship with blockchain companies Coinbase and BitPay, which announced last year that their customers could Connect your own cryptocurrency debit card to the Google Pay app, and more use cases like this will appear in the future.
7. Energy Blockchain Research丨Four major blockchain development trends that are expected to become "evergreen trees"
Blockchain technology continues to develop and expand to adapt to the financial market and Internet market needs and continue to provide digital solutions. By integrating blockchain technology in Web3 technology, we are developing decentralized finance (DeFi) services and decentralized applications (DApps) to enhance the digital ecosystem.
Experts estimate that by integrating blockchain technology and solutions, banks can save $12 billion or more annually. The United Nations also uses blockchain technology to address issues related to human rights violations, fund international humanitarian development, and promote environmentally friendly blockchain ecosystem innovation.
One of the challenges with blockchain trends is that they are fleeting because the industry is constantly evolving. Therefore, some companies and developers often have questions about the development of a certain blockchain project. However, after diligent research and analysis, we found that the following four projects have the potential to become “evergreen” blockchain development trends. What’s more, these four projects are actively providing blockchain solutions to developers in the decentralized finance and decentralized application industries.
1
Blockchain in the enterpriseApplications
Developers who want to create high-quality decentralized applications can build those that meet market demand through Jelurida's flagship blockchain solutions "NXT and Ardor" Scalability applications. To put it simply, Jelurida is working hard to seamlessly connect physical companies and enterprises with the blockchain industry. Imagine, is a blockchain without practical application still a blockchain?
Futurecoin is the world's first open source blockchain platform that relies entirely on Proof of Stake (PoS) consensus. Proof of Stake is an algorithm based on Byzantine fault tolerance that eliminates computational loss in the Proof of Work (PoW) model and improves transaction security.
Developers can leverage the Futurecoin framework to build and save custom blockchain solutions and create reliable exchanges for tokens. On the other hand, AdoCoin’s sub-chain functionality allows organizations to build permissionless blockchain digital solutions and run smart contracts.
By using these solutions and Ignis, Jelurida has achieved some success. Unlike some blockchain companies, Jelurida has achieved all milestones in its development path and currently operates in several countries on three continents.
Currently, Jelurida has many real-life projects running on its platform, one of which is Cycle4Value, an environmentally friendly gamification system that can control traffic conditions and improve public health.
2
Gaming and Non-Fungible Token Development
Enjin is for blockchain developers in the gaming and non-fungible token industry is another promising advance that provides creative developers with the opportunity to create the next generation of decentralized software and applications. Enjin powers real-world projects in the medical, political, financial, and entertainment sectors, and is proud to provide blockchain solutions to millions of users. The project has a market capacity of nearly 45 million, more than 2 million wallets have been installed, and more than 1 billion assets have been created.
One of the real-life projects built on Enjin, "Go! By Health Hero" is a future currency-based solution that can promote the development of health-related projects and services. This project is currently very popular. . Other projects include Microsoft's Azure Heroes, "Lost Relics" and "Age of Corruption" for gamers.
Currently, Enjin is deeply cooperating with the emerging future currency industry. It is expected that as the industry develops further in the future, Enjin will play an important role in the industry.
3
Speed and data security
When aWhen a developer wants to create a decentralized blockchain service with scalability and reliability, speed and security are fundamental factors he needs to consider. Elrond has done just that, processing more than 10,000 transactions in one second, which is 100 times faster than Bitcoin and Ethereum combined.
Here are some of the “evergreen” trends we need in the coming years.
Elrond uses an adaptive state sharding mechanism to support fast verification and transaction processing. Like Jelurida, Elrond uses proof of stake to save resources and improve transaction security.
With over 90,000 active accounts and a large number of development projects, it’s no surprise that Elrond’s ecosystem valuation has jumped from $10 million to $500 million. Elrond operates in approximately 30 countries and counts more than 115 companies and startups among its clients.
4
Environmentally friendly system
Cudos is a broadband blockchain platform that provides blockchain projects with computing resources by integrating the computing resources of developers and users around the world. power. The platform serves as a network for developers to share and sell common resources, enabling reliable and scalable blockchain projects on the Internet. Developers can build and publish decentralized applications, mine cryptocurrencies and amortize network fees.
Gaming and non-fungible token developers and markets, including other related blockchain businesses, can leverage the Cudos framework to create high-quality and secure decentralized solutions and products. The Cudos ecosystem is committed to providing developers with cheaper, more convenient, reusable and environmentally friendly blockchain solutions; providing organizations with cloud computing-based blockchain solutions; introducing innovative solutions into the Web3 framework, Allowing developers to create the next generation of decentralized applications.
Cudos recently partnered with blockchain-based carbon credit company ClimateTrade to offset its carbon dioxide emissions. The world is currently experiencing the negative impacts of climate change, and businesses and individuals have a responsibility to quickly mitigate and ultimately reverse these impacts.
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Conclusion
Blockchain platforms committed to next-generation blockchain services and businesses should take measures to solve environmental pollution problems, thereby providing a Chain digital solutions create an eco-friendly environment.
National Energy Information Platform contact number: 010-65367702, email: [email protected], address: People's Daily, No. 2 Jintai West Road, Chaoyang District, Beijing Social
8. It is said that open source is the general trend. What are the open source products of domestic blockchain?
Qulian Technology’s open source products include the open and interoperable cross-chain technology platform BitXHub and the comprehensive and comprehensive Powerful blockchainPerformance testing platform HyperBench.
BitXHub, as a consortium chain cross-chain platform with high performance, complete authority system, and a rich number of application chains in the industry, was fully open sourced in March 2020 and supports the Shanxi Provincial Public Security Bureau Alliance Chain, People’s Chain, and Xiongan Chain and other core blockchain infrastructure projects have been implemented, and it has participated in the formulation of multiple interoperability standards at home and abroad. It is currently an open source cross-chain platform with great influence in China;
Blockchain performance testing tool HyperBench , fully open sourced in September 2021, is currently adaptable to heterogeneous blockchain platforms such as Quchain Blockchain, Ethereum, Hyperledger Fabric, Open Atomic Super Chain, and China Telecom CT-Chain. It has a wide range of blockchain performance testing tools and has established good ecological cooperative relationships with Zhejiang University, China Telecom, Zhejiang Blockchain Research Institute and other units.
9. How about the open source master Rusnak?
Dr. Pavol Rusnak is one of the world’s top open source masters. He is also the CTO (chief executive officer) of the Satoshi Nakamoto Laboratory. Technical Officer), even the security codes of Google in the past were guided by Dr. Pavol. Due to his superb technology, he is also honored as the "Open Source Master" by the blockchain industry. At present, all the top blockchains in the world are open sourced by Dr. Pavol Rusnak, who is now responsible for the open source work of Pi! What is the future of Pi like this? I believe that all friends have the ability to discern.
Seven major systems of Pi Network public chain network:
1. Pi Network is a decentralized financial blockchain in the future.
2. Pi Network is the future international blockchain second settlement platform.
3. Pi Network is a future decentralized trust system where everything is fair, just and open.
4. Pi Network is the future international O2O payment system.
5. Pi Network is a large-scale operating system in the future, competing against Apple and Android.
6. Pi Network is a super-large search engine system in the future.
7. Pi Network is a universal business ecosystem that can build a global borderless network, connect countless DAPPs, and drive world trade integration.
10. What exactly is blockchain and what are its uses
Recently, the word "blockchain" has appeared very frequently on the Internet. It can be seen that recently everyone is concerned about The word "blockchain" is very interesting. So what is "blockchain", how to explain "blockchain", and what kind of chain is "blockchain"?
If we want to know what “blockchain” is, we must first start with Satoshi Nakamoto.
In November 2008,Satoshi Nakamoto posted a research report on a secretive cryptography review group describing his new vision for electronic currency. Satoshi Nakamoto proposed: "I believe there is a currency that does not rely on credit. I cannot Stop yourself from thinking about it.” Bitcoin was born.
Although we still don’t know who Satoshi Nakamoto is, we all know the famous Bitcoin and the recently popular word “blockchain”.
In professional terms, blockchain is a new application model of computer technology such as distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm, etc.
In the original English version of the Bitcoin white paper [2], the word blockchain does not actually appear, but chain of blocks is used. In the earliest Chinese translation of the Bitcoin white paper [3], chain of blocks was translated into blockchain.
What does it mean in human terms? In layman's terms, blockchain is a decentralized distributed ledger database.
Decentralization means removing the original data center.
Here is an example of decentralization: Alibaba’s servers support Alibaba’s daily data operations, including the Double Eleven that just passed. We were able to smoothly carry out flash sales of goods at zero o’clock. Largely thanks to the support of Alibaba servers.
All data generated by Alibaba’s daily activities are recorded on the server. So what will happen if Alibaba’s server encounters an accident? (For example, Alibaba's server was hit by a meteorite, causing the server to be damaged)
After the server is paralyzed, Alibaba's data will naturally be unable to be restored in time, which will result in Alibaba being unable to maintain daily operations in the short term. operations.
However, after adopting blockchain technology, a piece of data generated by Alibaba due to daily business will not only be recorded on Alibaba’s servers, but also on various servers around the world such as the Internet and Google. In this way, even if Alibaba's servers encounter an accident, it will still not affect Alibaba's operation. The data generated by Alibaba's daily activities will still be recorded on various servers around the world. This is the advantage and benefit brought by blockchain technology.
In other words, Ali's data was only recorded in Ali's server, and Ali's server was the center. Now every server in the world is synchronously recording the business that Ali has done, and Ali's server is the center. It is no longer the only center, this step achieves decentralization. The behavior of servers around the world recording Alibaba data simultaneously is called distributed accounting.
Now that we know what blockchain means, what kind of boundaries can blockchain bring to our lives? What fields may blockchain be used in in the future?
1. Blockchain technology is applied in the medical and health field. For example, Xiao Zhang’s family has a history of hereditary red-green color blindness. Xiao Zhang once went to hospital A and had his red-green color blindness checked. Now Xiao Zhang is in city B and went to hospital B. Now hospital B can directly treat his red-green color blindness in his family. Xiao Zhang’s previous medical treatment status was found in the database, so Hospital B no longer needs to conduct repeated examinations on Xiao Zhang. This greatly saves medical resources for the hospital and saves medical expenses for repeated examinations for Xiao Zhang.
2. Blockchain technology is applied in the field of food safety. Nowadays, everyone is paying attention to food safety, and blockchain technology is applied to the field of food safety to carry out food traceability. First, we can label each vegetable and fruit with its own label, and then record the growth, maturity, pests and diseases of the vegetables and fruits in this label. The data in this tag can be simultaneously recorded in various data centers around the world through blockchain technology.
On the one hand, when people buy vegetables, they can directly check the growth status of the vegetables. On the other hand, when our country imports and exports vegetables, we can directly check the status of the imported and exported products. No more quarantine required.
