区块链产品运营是做什么的,区块链产品运营方案

区块链产品运营是指将区块链技术应用到用户体验方面，为用户提供高效、安全、可靠的服务，以提升用户体验，提高客户满意度。本文将介绍区块链产品运营的三个相关关键词：区块链技术，用户体验，客户满意度。

区块链技术是一种分布式账本技术，它使用密码学和数据结构来确保可信的记录，可以提供安全的数字货币交易，并可以应用于各种不同的行业。区块链技术可以让用户在不受中心化机构控制的情况下进行安全的交易，实现真正的去中心化。此外，区块链技术也可以用于分布式计算，智能合同，网络安全等各种应用场景。

用户体验是指用户在使用产品或服务时的实际感受，包括产品的易用性、可用性、可操作性、安全性等。在区块链领域，用户体验也是一个重要的指标，因为区块链技术可以提供更安全、更可靠的服务，但如果用户体验不好，就会影响用户的使用意愿，从而影响整个区块链产品的运营。因此，在运营区块链产品时，需要注重用户体验，提供更简单、更友好的操作界面，以提升用户体验。

客户满意度是指客户对企业提供的产品或服务的满意程度，是衡量企业服务质量的重要指标。在区块链产品运营中，客户满意度也是重要指标，因为区块链技术可以提供更安全、更可靠的服务，但如果客户体验不好，就会影响客户的满意度，从而影响整个区块链产品的运营。因此，在运营区块链产品时，需要注重客户满意度，提供更优质、更及时的服务，以提高客户满意度。

以上就是区块链产品运营的三个相关关键词：区块链技术，用户体验，客户满意度的介绍，希望能够对大家有所帮助。

『一』 What kind of convenience can the blockchain service platform launched by JD.com bring to the operation of enterprises?

The concept of blockchain has become very popular in recent years, but in addition to Except for use in the field of digital currency (virtual currency), there have not been many implementation projects in other fields. JD.com’s recently released “Zhi Zhen Chain” can be said to be an important attempt to implement blockchain in business scenarios. After all, JD.com itself is already very large and has established a relatively complete ecosystem. If “Zhi Zhen Chain” If it can gradually be implemented and play a role within the JD system, it will have a lot of reference value for blockchain applications in the commercial field.

The blockchain itself has the characteristics of tamper-proof, traceability, full process, decentralization, etc., and these characteristics are more consistent with the e-commerce field where market operation is relatively clear. In my opinion, the blockchain platform created by JD.com can bring the following benefits:

First, products can be traced. Product anti-counterfeiting has always been a headache for e-commerce platforms, and it also accounts for a large part of the e-commerce platform's expenses. After using blockchain technology, product tracking can be completed to ensure product traceability. Product authenticity will no longer be a problem that troubles merchants.

Second, the service is traceable. Not only products can be traced, but services can also be traced using blockchain technology. Services that follow products are often one of the core factors that affect user experience. Making services traceable can build a service system to facilitate smoother connection and cooperation between merchants and between merchants and users.

Third, standardize bill (contract) management. Invoice management has always been a troublesome matter in a business environment. After using blockchain, standardized management of invoices can be completed. Blockchain notes have natural characteristics such as being unforgeable, tamperable, traceable, and verifiable, and these characteristics can avoid a large number of transaction risks.

Fourth, the process is intelligent and standardized. By using the "Smart Chain", many companies participating in the JD platform can effectively use the "Smart Chain" to complete various business operations (to be developed and improved), which greatly lowers the entry threshold for participating companies.

I believe that the "Smart Chain" will be further developed and improved in the future, and will also bring more convenience and benefits to service merchants.

My research direction is big data and artificial intelligence. I am currently leading graduate students in related fields. I will continue to write some popular science articles on big data on Toutiao. Friends who are interested can check it out. If you pay attention to me, I believe you will gain something from the demolition tribe.

If you have any questions about big data, you can also consult me.

Thank you!

『二』 Do you really understand the blockchain operation that determines the life and death of the project?

01

Everyone knows that blockchain is now in the spotlight. It is still a very new industry. In the blockchain ecosystem, one position you have to mention is operations. Whether you are a blockchain self-media, blockchain project party or exchange, as long as you are in the blockchainIn this ecosystem, one of the core competitiveness you should cultivate is operations. The 21st century is an era of attention economy. Just like the products placed in the middle of supermarket display shelves are more popular, you have to find a way to divert other people's attention to where you want them to look, and then you can gain traffic. That is money.

Generally speaking, operation is a basic skill that all professionals must learn. You are operating yourself all the time in the workplace, giving full play to your talents and skills. Then at the right time and place, externalize it through work reports or performance and other means to let others know, and then get promoted and get a salary increase. This whole process is actually operations, but you are operating yourself! Returning to the blockchain ecosystem, if you operate well, you can attract or even focus the attention of users or potential consumers to projects or communities or other places, and you will have greater influence. For example, for a blockchain project operation officer, attracting the attention of others means there is traffic, which means there is consensus, and the currency price of projects with consensus will rise, especially in a bear market. Stage, proper operation to attract as much attention as possible can even be a matter of life and death for a project. Having said so much, I think you should have a certain understanding of the status and importance of operations in the blockchain ecosystem. So, what is blockchain operation? Where should you start to quickly understand the profession of blockchain operations?

Because blockchain operation is still a very new position, it is somewhat different from operations in traditional fields. Therefore, in order to better understand blockchain operations, you first need to understand the relevant concepts of operations. . Here is the definition of operations by Zhang Liang, the author of "Operations from Scratch": "Everything that can promote products, promote user usage, and improve user awareness is operations." Maybe you think the word "everything" is too broad. , but operations are like this. As the saying goes, operations are like bricks, you can move them wherever they are needed. Operations is like a basket, everything can be put in it. From here you can see that the operation system is very large and contains a lot of work. The operation you need to understand now is actually a position that emerged with the development of the Internet. According to the core work of operation, it is generally divided into content operation, user operation and activity operation:

Activity operation includes activities Planning, tracking event progress and post-event publicity, including being responsible for the results of the publicity;

User operation is mainly about user growth and increasing user stickiness;

Content operation is to control content Quality, and the purpose of achieving sales or brand exposure or attracting fans through some content.

Operations is a position that is responsible for results. It overlaps with sales. In many cases, the indicator set by operations is to convert users, which is actually an indicator of how many products users buy. But the difference between it and sales is active and passive.Dynamic, one-to-many and one-to-one. The operation's sales actions are relatively cold, just like flowers coming without saying a word, flowers (such as the projects operated) have fragrance (value), and then the flowers (operators) are waiting there, and a group of butterflies (corresponding users or Customers) follow the fragrance (value) and come. Unlike sales, which requires proactive one-on-one sales to customers, it is more annoying. Therefore, the operation posture is passive and strives for conversion rate in a one-to-many situation.

Now that you should have a simple understanding of operations, let’s talk about blockchain operations.

02

Companies in the blockchain industry can be roughly divided into five categories: blockchain projects, exchanges, blockchain media, tool products and investments Blockchain project. Therefore, blockchain operations can actually be discussed separately for these types of companies. The operating practices of different types of companies are completely different. Due to the space limit of the article, we choose a main perspective-blockchain project to expand in detail. Why choose a blockchain project? Let’s talk about exchanges first. Although the number of exchanges may now be greater than that of blockchain projects, firstly, the entire industry revolves around blockchain projects. Secondly, if it is sales in the traditional field, some training on blockchain With the knowledge, you can slowly get started with the operation positions of the exchange. Let’s talk about the operation of tool products and blockchain products. The operation methods of media and tool products are actually not very different from Internet operations. It may be said that it requires a full understanding of some industry background knowledge, so it is not difficult to get started. It will be very big. In short, whether it is exchanges, blockchain media or tool products, they only serve blockchain projects, so the focus of operations here will be blockchain project operations as the main perspective.

In order to better understand the focus of blockchain project operations, here is a comparison between blockchain operations and Internet operations:

Operations must first have an operation object. The operating target of the Internet is very clear, which is Internet products. A product will have its own life cycle: start-up period, growth period, maturity period, decline period, and demise period. The start-up period is the stage of product design and trial and error. Operations at this stage may need to provide various data interfaces; the growth stage is the stage where operations play a core role. This stage has entered a period of rapid growth because the correct direction has been determined; the maturity stage , also called the stable period, during which revenue and user growth are relative; and finally enters the recession period, when the product begins to decline and die, possibly due to technological innovation or other reasons, and the time may vary.

The object of operation in the Internet operation process is often an Internet product, app, website, public account or small program. However, as far as current blockchain projects are concerned, most of them are in the conceptual stage. If compared with the Internet, they can only be regarded as being ahead of the start-up stage. Therefore, in the currency circle, most projects operate over a long period of time.The core is just a concept, and the core action of your operation is PR storytelling. In order for you to better understand the operation of blockchain projects, let’s first understand the operation cycle of the following blockchain projects by analogy with the operation cycle of Internet products.

Internet products have operating targets, which often use the number of users as the operational indicator to divide each stage, while blockchain projects are often measured by currency prices as markers. Therefore, the operating goal is currency price. Theoretically, as the project develops, the currency price should increase at each stage. But there are two points to note here: ① This currency price is a currency price with a quantity, that is, it has a relatively large transaction volume, and this currency price is the real currency price; ② The currency price is phased, and sometimes Although the project is developing, the currency price may not increase.

Therefore, the focus of blockchain project operations so far can be simply divided into the following stages: ① Angel and cornerstone stage: This stage generally focuses on improving the white paper, forming an initial community and finding With the endorsement of strong investment institutions and investors, the investment price (currency price) is relatively low at this time; ② Private placement stage: Let the early fans who are ready to hold firmly to enter at a lower price. The price at this time will be higher than that of angels. The price is higher than that of the cornerstone stage; ③ The exchange stage: the project token can be traded and circulated, and can be quickly realized, which can also be understood as a real listing; ④ DApp or mainnet online stage: the real product will be launched after it is launched Close to the way the Internet operates. However, there are currently not many such projects. To make it easier to talk about it later, it is basically divided into three stages: fundraising, listing on the exchange, and DApp or mainnet online. Only when the DApp or mainnet is online will there be a specific product available for operation. After that, it will overlap with product operations in the traditional field. Now you already know what the key points of blockchain project operations are in these three stages, but after all, operations are the positions responsible for the results. How to do a good job in blockchain project operations? How should it be evaluated?

03

Currently, blockchain operations are in the early stages and the industry is immature. Therefore, there is a huge overlap between operations and marketing at this stage. Blockchain operates on concepts, but it not only pursues the exposure required for marketing, but also carries conversion rate indicators. For marketing, many people have seen it, and if the number of exposures meets the requirements, the task is basically completed, but for operations, the indicators will be much more detailed. If you can't figure out how many of these people have converted into your users, or how many quantifiable effects they have, then the operation will be unsuccessful!

The conversion in the operation of blockchain projects is to quantify how many people buy and hold your coins, but conversion is difficult to count because of the anonymity of the blockchain— —The isolation of addresses and names, so it is difficult for you to determine whether this is the result of your operation; not all transactions are on the chain,It may also be on the exchange, then it will be difficult for you to obtain conversion data. But the conversion itself is very simple, just buy coins! The result of your operations is that more people will invest in your project!

Let’s talk about the benefits and risks of blockchain operations.

Almost all blockchain companies lack operations, and it is basically easier for most blockchain companies to make money than Internet companies. Therefore, many blockchain companies recruit experienced operating developers. The monthly salary is generally higher than that of Internet companies. According to conservative estimates, the average monthly salary is at least 20K. There are also some companies that will issue Tokens and use Ethereum for pricing. 2 Ethereums per month are worth more than 20,000 yuan in the bull market, but drop to 5,000-6,000 yuan in the bear market; some companies will set up a commission system and related reward mechanism. And there is no other circle where you can get a high salary as quickly as the operation here. The blockchain industry is still very new, and the rules and training content of many industries have not yet been formulated and are still in the exploratory stage. Everyone in this industry has a similar starting point. If you have a strong learning ability, a flexible mind and are relatively hard-working, I believe you can stand out quickly while blockchain is at the forefront.

After seeing the monthly salary of 20K and the stimulation of the blockchain industry, are you very excited now? If you want to wear the crown, you must bear its weight. The greater the income, the risks you have to endure are the risks at work. The challenges will become greater. What are the work challenges in blockchain operations besides being responsible for results and conversions? For example, in the current bear market, the pressure on specific operations is less, but the psychological pressure and mental pressure will be great. In the bear market, although you are busy, the pressure will be much less, and it will be more of the excitement of the wolf when he sees meat. . Regarding the challenges at work, if you learn more about the competency requirements for blockchain operation practitioners introduced below, you may have a deeper understanding!

04

The competency requirements for blockchain operation practitioners are to specifically assess whether you have the capabilities, talents and resources in common with other outstanding practitioners? The specific points are as follows:

1. Enthusiasm and passion. It is belief in Bitcoin, belief in the blockchain industry, and recognition of the rules of the crypto world. This is the most important. If you have no faith in the crypto world, you will not be able to make a truly meaningful project even if you enter the blockchain industry.

2. Be in good health. The most well-known community in the currency circle is called the three o'clock community. why? Because a group of big guys stayed up until three o'clock in the middle of the night and kept talking about blockchain. Moreover, many blockchain projects are global collaborations. There are jet lags between colleagues, and meetings often need to be held in the middle of the night. Blockchain projects are often We can't recruit people yet, so we will definitely be very busy, working overtime and staying up late. It's definitely not a retirement position.

3. Have strong learning and cognitive abilities. The blockchain industry is far from mature and is changing too fast.Basically, one game is played every month, and the learning ability is not strong, so it is difficult to keep up with the pace of development. You will find that the tricks you just learned are effective in personal testing. Next month, you will not be able to attract any traffic, and you will not be able to complete the target. On the contrary, if you have strong learning ability, it will be easier for you to get good grades.

How to improve cognitive ability? Read more cognitive books, communicate with people with strong cognitive abilities, and open your mind. The most important thing is to let him know what is happening and why, so as to improve his cognitive ability. This is the core element of blockchain operation, because all routines will fail within two to three months, but knowing what is happening , after knowing why, you will be able to play in the blockchain industry with ease as your cognitive ability improves, and you will have the opportunity to lead the next gameplay.

4. Strong social skills. The currency circle is very small and the system is not that mature, so if you have strong social skills, it will be very easy to obtain resources. Those who can get along will never suffer a loss here, and resource brokers are the most popular here. There is only a thin line between the big guys and ordinary people. It is easy for you to get opportunities to contact them, and it is easy for them to interact with you in new business sectors.

5. Have strong community operation capabilities in the traditional Internet field. This is a big plus in the blockchain industry. The most important thing about a blockchain project is the community. If you have excellent community operation capabilities, the blockchain industry will be a major opportunity for you. What are excellent social skills? You can make a group of people listen to your instructions, discuss things you arrange, and do things you arrange every day. In fact, it means that you have the potential to be a KOL. Running a community is not that simple. It is the same group with a hundred people. Some groups can generate thousands of high-quality messages a day, while some groups may not see any activity for a month. The same theme, the same people come in, and the same flowers Time management, this is the difference between talents and mediocrity.

If you basically have the first 3 basic qualities, plus 4-5 bonus points, you can try blockchain operations, which will definitely make your career There is a big improvement.

Since the blockchain industry is still very new, there are still many places that we need to learn and explore. It is better to teach people how to fish than to teach them how to fish. If you want to grow in the blockchain industry For local development, you also need to understand the three methods of career research:

A. Internet survey:

Internet search: WeChat, Zhihu, recruitment website, block Chain content platform

Industry communities: subscription accounts, WeChat groups, forums, etc.

Others: Xingdaidian (original answer), Rice Ball, Knowledge Planet, etc.
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I didn’t talk about the Internet here, because my Xixi operations mentor Wang Yuefeng gave his own thoughts on searching for knowledge in the blockchain field: “When searching for knowledge in the blockchain field, you mustUse WeChat's search box instead of the Internet, except for some very early knowledge you may want to go to Babbitt. "In Zhihu, you can also find a lot of useful information about blockchain by entering the "keyword site:hu.com" in the search engine (be careful not to add www.). On the recruitment website, you mainly look at the area. Specific requirements for recruiting talents in the blockchain industry. It is worth mentioning that if you can regularly browse the content in the forum or the messages in the WeChat group in various blockchain forums such as Zambi community and blockchain-related communities , when you can understand most of the content, you will be considered to have really started in the blockchain industry.

B. Consulting with industry insiders:

Email consultation: speaking skills It’s “Can you help me answer my questions about XXXX in the blockchain industry via email? ”

Professional interview: The phrase is “Can you give me 30 minutes to ask you something about XXXX in the blockchain industry?” ” (can be via email, phone or WeChat voice)

Consulting with people in the blockchain industry is one of the more reliable ways for you to obtain more accurate information. But there are three points to note here:

① You need to ask people in the industry who have been in the industry for 5 years (it is better if they have been in the industry for 1 year, 2 years, or 3 years, which will help you have a comprehensive understanding). It is best not to find people with aura, such as The big names you can contact on Weibo may have forgotten how they got in in the first place. (This is just like Uncle Cai choosing the writing instructor of Zambi Academy among the top authors on Bihu and eliminating them. Those who are big names in the traditional field and then enter blockchain content creation, because they have their own traffic, doing well in Bihu may not necessarily mean that they are good at content creation in the blockchain field.)

②Don’t ask questions that are too trivial or can be found through search. If you want to ask, ask questions that are worth answering! It is not someone else’s obligation to answer your questions. You should reduce the number of people who answer your questions. Time cost and opportunity cost. Moreover, if your question is valuable and worth answering, it may be easier for the person in the industry who helps you to answer your questions. You can say to this person in the industry: "I have passed... ...I found the information about.... through the channel, but I still don’t quite understand it, so I thought if you are free, could you ask me some questions about....? "God helps those who help themselves. People are willing to help those who help themselves, so maybe others will have a deep impression on you!

③Ask for advice. For example, "If you have any questions about me, Some advice, what would it be? "True knowledge comes from practice. Listening to industry experts' suggestions may guide your future direction.

C. Personal experience

Become a customer: Become a customer Users of the other party’s products and services (such asTool product company in the blockchain industry)

Professional experience: Work with each other for a day, such as working as an assistant

Participate in internships: You can participate in free or public welfare internships, And after the meeting, invite the leaders of the other company to evaluate you. However, this kind of internship should be at least longer than 1 month. If you only have time on Saturdays and Sundays, the longer the period, the better the understanding of the position will be.

You need to do all three steps of ABC, because this is also a step-by-step and step-by-step process. Personal experience is the most important step, as it can reduce your trial and error costs. Suppose you are interested in the blockchain industry and want to try to join an operational position in the blockchain industry. After these three steps, I believe you can determine whether you really want to enter the blockchain industry.

In summary, this article introduces some of what I know about blockchain operations. It is not particularly detailed due to space limitations, but it is relatively comprehensive. This article also introduces three methods of career research. No matter what kind of career you want to research, you can use these three methods to conduct it. What is the content of the survey—the focus of the work? How to evaluate? Opportunities and challenges at work? What are the competency requirements for this job? Salary and future development, etc. I hope each of us can find a good career that we still love despite the pain and pressure!

I am An Qing, a blockchain content creator who is on the offensive. If you are also interested in blockchain, welcome to communicate with me and grow together!

『三』 In the era of "Value Internet", how to use blockchain thinking for Internet operations

Go to Zhongxun to adopt centralized thinking to establish a de-core enterprise platform and use cloud computing , cloud services provide enterprises with link services, big data services, resource services, and system coverage services!

『四』Is traffic promotion a blockchain operation?

Traffic promotion and blockchain operations are two different concepts.
Traffic promotion refers to using various means to increase the exposure of the website or product and the number of visits to the shooting town, in order to achieve the purpose of attracting more potential customers. This process requires advertising, SEO optimization, social media promotion, etc.
Blockchain operation refers to related activities in the field of blockchain, including but not limited to blockchain technology research, digital currency transactions, smart contract development, blockchain security, etc. It also includes the marketing and promotion of blockchain projects, but its main purpose is to promote and disseminate blockchain technology and applications.
Although traffic promotion, travel distribution and blockchain operations may sometimes overlap, they are two different concepts and need to be judged based on specific circumstances.

『五』What does the blockchain operation of Xiaoqu Operations mainly do?

Xiaoqu mainly provides light asset operation services for project parties, including copywriting publicity, marketing and planning., technology development and production, social media operations, creativity and design, etc. We can also provide overseas service support for various projects.

『Lu』 What does blockchain operation do?

Well, I am a blockchain operator.

Yes, I am engaged in operational work in the blockchain technology industry, covering community operations, user operations, and content operations.

Are you a little confused that blockchain technology is developing steadily, but the blockchain industry seems to be ups and downs? Blockchain operations are also being explored in constant changes. Me too.

The following is my confession.

1.1. Neither sad nor happy, Token is not everything

When operating in the blockchain industry, prices are inevitable talking about. Ups and downs are common, and ups and downs are also a daily occurrence. If you don’t have a mentality of not being surprised, I’m afraid you won’t be able to withstand such changes when operating in the blockchain industry.

2.2. Work is still work, no change

What is operations? Compared with the early Internet industry, when most operations in the industry are still relatively shallow community operations, what we can do is better than the average level in the industry. Operations are still operations, and because this is the blockchain industry, the nature of operations will not change.

3.3. Although it is an exploration, there are still routines

In the process of operating in the blockchain industry, you will find that some operations still remain simple community operations or user operations. At this level, it cannot even be called user operations, but some operations can turn around and upgrade and iterate their own operation routines, have their own insights into the development of the industry, and explore their own blockchain operation methodology.

4.4. Professional level, top-notch ability

What is professionalism? On a ten-point scale, make it twelve points. If there are traces to be followed for operations in the classical Internet era and there are ways to go about the operation methodology, then the operations of the blockchain industry are based on the operations of the classical Internet. The changes in the blockchain industry are no less than the changes in the early days of the Internet, and even worse than the changes in the early days of mobile Internet, O2O and other products. What we need is not just professionalism in operations, but top-notch capabilities.

5.5. Figure out what you want

Most of those who enter the blockchain industry have taken a fancy to the infinite opportunities contained in this industry, even from scratch. Irrelevant industries directly crossed over. No matter what career background you had before becoming an operator in the blockchain industry, I believe this industry will bring you what you want. But the question is, before entering this industry, have you really figured out what you want?

6.6. Your core competencies and how to maintain themContinued advancement

Whether operating in the classical Internet industry or operating in the blockchain industry, we must continue to explore, strengthen and continuously advance our core competitiveness. Since you are good at it, dig deeper. When there is not much difference at the starting line, dedication is the only key.

The development of a new thing still needs to go through many detours, and the development of an emerging industry will also inevitably go through many critical nodes.

You have to use your own skills to eat crabs, right?

『撒』 What to do after graduating from the blockchain major

1. What are the employment directions for the blockchain technology application major

1. Technical engineer: It includes not only blockchain professionals, such as blockchain R&D engineers, smart contract developers, cryptography experts, etc., but also traditional Internet technology talents, such as C++/Java/Python development engineers, front-end, back-end, testing, etc.

2. Product manager/industry solution expert: The meeting on October 24 last year emphasized the use of blockchain to solve industry problems, people’s livelihood issues, etc. The direction of blockchain application in our country is currently also Most of them are used to improve the pain points of various industries. Therefore, the blockchain industry also has high requirements for product managers. Product managers must not only understand blockchain technology, but also have industry experience or a thorough understanding of a certain industry. Our company calls this kind of product manager an industry solution expert.

3. Product operation: I won’t explain this much. It is similar to product operation in other industries. The premise is that you must have a certain understanding of blockchain technology so that you can quickly get started with the company’s products. 4. There are other positions in other industries such as marketing, branding, finance, legal affairs, etc., and they are also available in the blockchain industry. If you receive an interview invitation for these positions in a blockchain company, it is recommended to do some homework first to understand them. What is blockchain and is it helpful for interviews.