事实上，传统业务已经证明，大多数消费者可以通过提供有价值的凭证积极参与活动。这种模式也可以在Web3世界中重复使用，帮助更多的新人参与Web3，也可以推动Web3产品和项目的突破。

活动凭证
在周年纪念日，Web3入口客户端ONTO推出了一项活动。其内容是，用户可以获得积分，并根据积分申请相应的NFT，同时持有参与ONTO和本体活动时获得的NFT凭证。NFT将分别作为不同权益的会员证。
破圈？NFT必须有一个名字。
NFT凭证已经成为一种常见的web3活动激励方法，也就是说，用户可以得到一个相应的NFT——不仅可以证明你参与活动，而且有额外的利益，如高市场价格在后期。

DAO凭证
同样，去中心化治理DAO也长期使用这种通过NFT等链上凭证激励用户的方法。
破圈？NFT必须有一个名字。
A16z，图源。
例如，为了鼓励大家参与snapshot参与dao管理的第一阶段议案投票，dao组织告诉dao成员，所有参与投票的成员都可以去projectgalaxy平台获得参与管理的证书——该证书可以证明用户是dao的第一批资深成员。
学习凭证
StanfordCS251NFT是斯坦福大学推出的一款NFT，目前地板价格为9.99ETH。
破圈？NFT必须有一个名字。
图源：OpenSea。
如果你想获得这个StanfordCS251NFT，你需要报名参加斯坦福大学的加密编程课程并通过考试。目前，NFT拥有97名持有者，这意味着97人已经学习并通过了这门课程，并以一半的成绩进入了加密开发行业。
RabbitHole，旨在成为Web3用户的教学指导手册。修订后，它增加了IntrotoNFT、IntrotodeFi和IntrotoDAO三个新的学习部分，包括目前Web3最热门的话题。
破圈？NFT必须有一个名字。
图源：RabitHole。
这三个部分与链接学习捆绑包非常相似。只有完成捆绑包中的所有任务，我们才能获得相应的NFT成就奖励。通过安排学习任务和建立详细的教程，RabitHole可以帮助Web3初学者学习如何使用Web3产品。另一方面，它也帮助这些项目完成了最初的排水功能。
结语
基于此，web3项目方有了一种新的营销模式——除了传统的营销手段，如广告、转发和表扬，项目方还可以通过向用户分发链上凭证来完成营销宣传。
一方面，它为用户提供了参与活动和体验产品的动力，另一方面，项目方也可以通过每个地址所拥有的凭证来建立用户肖像，并提供更好的目标服务。同时，它也为这些外部人士提供了一个很好的机会来参与网络3生态系统。
因此，让我们进一步思考。在未来，它可能会成为新一代去中心化的SaaS轨道，创建一个平台，为Web3项目提供连锁凭证获取活动。这种可能性值得探索和开发各种公共链平台。

In fact, traditional businesses have proven that most consumers can actively participate in activities by providing valuable credentials. This model can also be reused in the Web3 world, helping more new people participate in Web3, and can also promote breakthroughs in Web3 products and projects.

Event Voucher
On the anniversary, the Web3 portal client ONTO launched an event. The content is that users can obtain points and apply for corresponding NFT based on the points, while holding NFT certificates obtained when participating in ONTO and Ontology activities. NFT will be used as membership certificates for different benefits.
Breaking the circle? NFTs must have a name.
NFT vouchers have become a common method of incentivizing web3 activities, that is, users can get a corresponding NFT - which not only proves your participation in the activity, but also has additional benefits, such as high market prices in the later period.

DAO Certificates
Similarly, decentralized governance DAO has also long used this method of motivating users through on-chain certificates such as NFT.
Breaking the circle? NFTs must have a name.
A16z, picture source.
For example, in order to encourage everyone to participate in snapshot voting on the first phase of dao management, the dao organization told dao members that all voting members can go to the projectgalaxy platform to obtain a certificate to participate in management - this certificate can prove that the user is The first senior members of dao.
Learning Voucher
StanfordCS251NFT is an NFT launched by Stanford University. The current floor price is 9.99 ETH.
Breaking the circle? NFTs must have a name.
Image source: OpenSea.
If you want to get this StanfordCS251NFT, you need to sign up for Stanford University's cryptographic programming course and pass the exam. Currently, NFT has 97 holders, which means that 97 people have studied and passed the course and entered the crypto development industry with half the grade.
RabbitHole aims to be a teaching guide for Web3 users. After revision, it adds three new learning sections: IntrotoNFT, IntrotoDeFi and IntrotoDAO, including the hottest topics in Web3 currently.
Breaking the circle? NFTs must have a name.
Image source: RabitHole.
These three parts are very similar to the Linked Learning Bundle. Only by completing all tasks in the bundle can we obtain the corresponding NFT achievement rewards. By arranging learning tasks and building detailed tutorials, RabitHole helps Web3 beginners learn how toUse Web3 products. On the other hand, it also helps these projects complete their initial drainage function.
Conclusion
Based on this, the web3 project party has a new marketing model - in addition to traditional marketing methods, such as advertising, forwarding and praise, the project party can also distribute on-chain vouchers to users. Complete the marketing pitch.
On the one hand, it provides users with motivation to participate in activities and experience products. On the other hand, project parties can also build user portraits through the credentials owned by each address and provide better target services. At the same time, it also provides a great opportunity for these outsiders to participate in the Network 3 ecosystem.
So let’s think further. In the future, it may become a new generation of decentralized SaaS rails, creating a platform to provide chained credential acquisition activities for Web3 projects. This possibility is worth exploring and developing various public chain platforms.