区块链旅游的好处是什么,区块链在旅游中的应用
区块链旅游的好处是什么,区块链在旅游中的应用拓展,本文将从以下三个关键词的角度出发,来探讨区块链在旅游业的应用:安全性,去中心化,便捷性。
安全性:区块链是一种分布式的记录技术,它通过加密技术来保证数据的安全性,以及确保数据的一致性和可靠性。旅游业是一个非常复杂的行业,涉及到大量的信息和数据,包括旅客的个人信息、旅游活动的价格、账单等等,如果这些数据被串改或者泄露,将会给旅游者带来很大的不便,甚至可能会导致经济损失。而区块链技术的出现,可以有效地解决这一问题,它不仅可以保证数据的安全性,还可以提高数据的可信度和可靠性,从而确保旅游业的发展。
去中心化:区块链技术是一种去中心化的技术,它可以把数据分散存储,并由多个节点进行共识,从而确保数据的可靠性和安全性。在旅游业中,这种去中心化的技术可以有效地消除信息不对称,减少旅游业的中间环节,让旅客能够直接与旅游服务提供商进行交易,从而降低旅游服务的成本,提高旅游质量。
便捷性:区块链技术可以让数据在网络上进行快速传输和存储,这样一来,旅游者就可以更加便捷地获取旅游信息,也可以更快速地完成旅游订单的处理。此外,区块链技术还可以帮助旅游者获取更多的旅游优惠和信息,让旅游者能够更方便地安排旅游行程,提高旅游体验。
从上述三个方面来看,区块链技术在旅游业的应用可以大大提升旅游业的安全性、去中心化和便捷性,为旅游者提供更优质的旅游服务,提升旅游体验,推动旅游业的发展。
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『一』What are the applications of blockchain in tourism?
What are the applications of blockchain in tourism? What problems can be solved
The familiarity of big data in the tourism industry, bundled price increases, and information opacity have become the key pain points to be solved in the current industry. When Ctrip becomes a channel brand and is the only one, the so-called decentralization is It gives other companies with similar channels the opportunity to decentralize the channels.
Many technology startups are currently focusing on blockchain technology because it will disrupt many industries, including banking, healthcare, education, and tourism. In fact, in 2017, blockchain startups received approximately $1.8 billion in investment.
Blockchain in the tourism industry
I believe that everyone who travels will encounter some inconveniences to some extent, even if they have already happened in the early stage Even if you have made adequate plans and preparations, some unexpected things will still happen that will affect the entire travel experience and mood. Things like long lines at security checks, finding ID to have at the ready, and being asked to voluntarily give up your seat due to overbooking.
Secondly, there will also be the problem of fraud, which is very critical. Travel agencies lose as much as 0.44% every year, and 4% of flight bookings are rejected due to fraud. All of these problems cost the travel industry $4.8 billion annually.
Blockchain can solve these problems very well. The following are examples of blockchain applications in the tourism industry.
1. Identity Management
According to statistics, up to 40 million travel documents have been recorded as lost or stolen in recent years. However, with biometrics and blockchain, identity and travel documents can be recorded and permanently stored, accessible with a simple click. We can avoid having to print multiple documents for multiple checkpoints during travel. Credit card information can also be easily stored. Planes, hotels and passports can streamline travelers' gear, and government agencies can be more secure when handling tourists.
2. Smart Contracts
Blockchain has been used to consolidate contracts between companies, and neither party can change the terms. Within the tourism industry, there is huge room for smart contracts. Travelers and travel agencies will record all transactions in a block; loyalty programs and tourist points can be stored in the block; commission agreements between airlines, hotels and booking agents will also be very clear about who when Get paid; your corporate agreement with your travel agency can be kept forever with no questions or hidden fees.
3. Avoid fraud
As far as I know, last year about 55 million consumers made reservations on third-party platforms that they thought belonged to hotels. In fact, these websites were operated by fraudsters. operational. Not only did it cause direct losses to consumers, but it also affected the reputation of the hotel involved.
If blockchain technology is applied, it will effectively solve the above problems and help consumers verify ownership and so on. In addition, with the block shapeBy automatically storing documents and identities, travel agents do not need to manually check whether these bookings have been flagged for potential fraud. Visitor information can be securely accessed via blockchain, and losses due to fraud will be significantly reduced.
4. Overbooking
This is an old and vexing problem for travelers who may be kicked off the plane because no one is willing to give up their seats. Governments are even taking regulatory measures to punish airlines that engage in these behaviors. Through blockchain, passengers will have greater security as their bookings will be securely stored in a block, and airlines will be forced to abandon the practice of overbooking.
In addition, the tourism industry involves various service industries, and you will also encounter many different consumer points programs during travel. It’s just that the various points systems are complicated and isolated from each other, and customers don’t fully understand the details. This not only affects the interests of customers, but also causes trouble to travel companies. If blockchain technology is used to unify these points plans on a shared ledger and use a wallet to manage points, these long-standing problems may be solved.
『二』How does tourism blockchain realize blockchain technology and how it helps the tourism industry
What problems can blockchain help the tourism industry solve?
1. Solving bilateral trust issuesOTA, the full name is Online Travel
Agency, translated as "online travel agency" in Chinese, is a professional term in the tourism e-commerce industry. It refers to "tourism consumers booking travel products or services from travel service providers through the Internet and paying online or offline, that is, each travel entity can conduct product marketing or product sales through the Internet."
Currently, more and more people are communicating with travel service providers through OTA platforms. Of course, the supplier's primary goal is to make high profits, thus exposing the trust crisis between the two. OTA platforms will not actively share credit information with both parties to reduce risks.
But with the support of blockchain technology, the whole process will become different, simpler, more effective and safer. The blockchain travel OTA decentralized platform uses the tamper-proof attributes of the blockchain and the support of smart contracts to standardize the information and transaction conditions of both parties to the transaction.
2. Zero commission modelAs long as the third-party platform exists, there will be a game between the supplier and the hotel. Hotels focus on how to earn high fees from tourists. More and more behaviors such as "illegal charging of parking fees", "excessive tips" and "unreasonable price increases" are appearing. These commission models have become the "hidden rules" of the hotel industry, and the desire for profit has slowly annihilated the good intentions of businesses.
The OTA platform under blockchain technology is based on blockchain smart contracts. It moves payment, transactions, credit, complaints, and dispute resolution systems to smart contracts, and establishes suppliers based on smart contracts. and consumers' credit foundation, making it impossible for hotels to "deceive and abduct" incidents.Tourists can enjoy the petty cash model when it comes to accommodation and effectively safeguard their own interests.
3. Quality and experience are guaranteedUsually when we choose a hotel to settle in, we will read the reviews of previous guests on the OTA platform in advance, and judge whether to book by looking at some actual photos and living experience. This phenomenon has gradually led to fierce competition among hotels - phenomena such as brushing reviews and reputation star ratings. It is also difficult to provide consumers with real travel accommodation guarantees.
The OTA platform under blockchain technology is based on the identity authentication system. The mutual ratings and comments of both parties to the transaction will be saved in the blockchain, which is open, transparent, authentic and credible. The ratings and comments made by each participant in the blockchain tourism ecosystem form the basis of the entire ecological credit system. The credit influence of the participants will be reflected in the economic behavior of the ecosystem, which is true and High-quality reviews help consumers make the best purchasing choices.
『三』What are the application examples of blockchain in the tourism industry
1. Consumption points management
Leou online cultural tourism platform is the world’s first covering food, It is a blockchain tourism platform for the six major tourism fields of accommodation, transportation, travel, shopping, and entertainment. It transforms the company's original points system to a certain extent and converts it into a self-issued platform with blockchain as the underlying technology. The new points enable the free trading and redemption of points, maximize the use of points services and functions, help service providers achieve customer attraction, and help travel consumers obtain greater benefits.
2. Air tickets and hotel bookings: Russia’s Siberian Airlines (S7) and Alfa-Bank have partnered to sell air tickets on the blockchain. One of the main advantages of using this technology is to speed up the payment process.
3. Loyalty programs for hotels and airlines
Loyyal is a universal loyalty rewards platform based on blockchain and smart contract technology, which was presented at the 2016 industry theme conference held at Burj Al Arab Hotel in Dubai Use blockchain technology to enable tourists to better obtain consumer loyalty points to promote the development of the tourism industry. In addition, Singapore Airlines (SIA) also announced in 2018 that it would launch a blockchain-based customer loyalty KrisFlyer program for flyers.
4. Track pilots’ professional certificates and qualifications
France’s Airbus, a participant in the Hyperledger Blockchain Alliance, is also exploring the possibility of blockchain applications. The test project is to use zone Blockchain tracks pilots’ professional certificates and qualifications, among other things.
5. Credit consumption management
On the Airbnb platform, reputation is extremely important. Users whose credit reaches a certain level can rent specific types of houses. Airbnb uses blockchain technology to better establish a reputation platform for merchants and travelers, and to effectively store identity information.
6.Digital identityCertification
Joanne Zen, the founder of Backpack Chain in New Zealand, is leading the team to create the BTA system, using underlying blockchain technology combined with Internet applications to create personal electronic digital identity authentication. When a user registers on the Backpack Chain APP, in addition to the regular registration process, the user's passport also needs to be scanned and facial recognition information uploaded, thus generating unique mobile personal ID information in the world. Each ID information owner will have a key, which is known only to the information owner.
7. Verify house information
Airbnb provides more than 2 million house information in 191 countries and has received 60 million customers. The P2P hotel website has achieved certain success in optimizing the one-stop process of hotel rental. It is also exploring the verification of house information, establishing a text message communication system to allow customers to communicate with landlords, and improving the payment experience.
8. Electronic identity management
In Estonia, blockchain technology has been used to develop electronic identity projects. It is reported that the country allows non-Estonian residents to apply to become e-citizens, similar to a permanent residence permit or identity card, which enables these residents to enjoy a range of services provided by the country. Currently, Estonia uses this program to encourage talented people from all over the world to start businesses in the country. Such plans would provide a significant boost to tourism in some destinations. For more information, you can follow bitmom
『四』 What are the blockchain travel service applications
1. Consumption points management
Loyyal in New York, USA is developing " "Du Points" project, which uses blockchain as the underlying technology, uses a gamified tour method to help tourists discover new attractions and guide tourists on their tour routes. Du Points will encourage tourists to choose attractions according to their own preferences through points tours, and dynamically collect points for redemption based on their ratings.
2. Reservation management
(1) Inventory management: Winding Tree is a B2B travel inventory trading platform that applies blockchain, including air tickets, hotel rooms, car rentals, destination tours and activities and other products.
Winding Tree is the only open source public blockchain in the tourism industry so far. It is built on the public Ethereum and has its own currency. It is a mature encrypted economic project. It aims to remove rent-seeking middlemen from the distribution system by creating a platform that allows suppliers to regain control of their inventory and display it at almost no cost.
(2) Air ticket booking: Russian Siberian Airlines (S7) and Alfa-Bank have cooperated to sell air tickets on the blockchain. One of the main advantages of using this technology is to speed up the payment process.
In December 2016, S7 and Alfa Bank performed the first letter of credit payment service using Ethereum smart contracts. Russia's largest airlineOne of the companies, Aeroflot, has also publicly stated that it is proposing to introduce digital assets and related technologies into the company's operating procedures.
(3) Travel agent: British social platform Cool Cousin launched an open source cryptographic token called CUZ based on the Ethereum platform for exchanging travel services and unique local information.
CUZ is a decentralized ecosystem that uses smart contracts to ensure the direct and secure exchange of knowledge and services between travelers and locals around the world. Cool Cousin's mission is to revolutionize the travel business in every city on the planet by connecting travelers with like-minded local Cousins for the unmediated exchange of personalized information and personalized services.
As a decentralized travel service booking platform, domestic Tripio directly links global travel service providers (enterprises or individuals) and consumers through the blockchain network, using travel accommodation booking as the entry point to build a platform based on A future travel service ecosystem of trust, motivation and zero commission.
3. Loyalty programs for hotels and airlines
Singapore Airlines (SIA) announced in 2018 that it would launch a blockchain-based customer loyalty KrisFlyer program for flyers. SIA will launch a mobile digital wallet application within six months of this year, where users can purchase SIA tickets.
In addition, blockchain-based applications will allow KrisFlyer members to use miles to participate in retailer point-of-sale transactions, develop retail partnerships, and also provide users with more ways to spend points, thereby increasing customer incentives. and loyalty.
4. Track pilots’ professional certificates and qualifications
France’s Airbus, a participant in the Hyperledger Blockchain Alliance, is also exploring the possibility of blockchain applications. The test project is to use blockchain to track pilots. professional certificates and qualifications, etc.
5. Credit consumption management
Airbnb is studying how to use blockchain technology to verify the credibility and identity information of landlords and users. On the Airbnb platform, credibility is extremely important. In the future, users can only rent if their credibility reaches a certain level. A specific type of house. Airbnb uses blockchain technology to better establish a reputation platform for merchants and travelers, and to effectively store identity information.
Joanne Zen, the founder of Backpack Chain in New Zealand, is leading the team to create the BTA (Backpack Blockchain Tourism Alliance) system, using underlying blockchain technology combined with Internet applications to create a new travel data trading platform, gradually replacing the traditional OTA system . The Backpack Chain system uses the concept of open source sharing and uses blockchain technology to establish an efficient, transparent, and credible global database to create a borderless tourism credit consumption sharing ecological community.
6. Digital identity management
In Estonia, blockchain technology has been used to develop electronic identity projects. It is reported that allowing non-Estonian residents to apply to become e-citizens in the country will enable these residents to enjoy a range of services provided by the country. Currently, Estonia uses this program to encourage talented people from all over the world to start businesses in the country.
7. Travel community reviews
Yuelu Chain is a decentralized travel community review platform based on the blockchain. It is committed to building TripAdvisor in the blockchain. It is also the first in the world to serve the real tourism economy. Blockchain. Peer-to-peer network technology based on blockchain and smart contracts allows every individual user or organization to participate in the process of building a shared ecology, thus forming a peer-to-peer "decentralized" ecosystem.
8. Travel
Travel travel chain uses advanced blockchain, big data and artificial intelligence technology to create an industry-leading travel sharing platform. Not only can a more fair and transparent travel system be established, but it can also provide new impetus for the shared travel ecology. In the travel chain ecosystem, various participants can share a new world of point-to-point decentralized travel.
『五』Leou Online Cultural Tourism Platform applies blockchain technology to the tourism industry, what impact will it have on the tourism industry?
Now, blockchain seems like a myth , everyone mentions it, everyone recommends it. In addition to the three most promising fields of blockchain - government projects, medical care, and logistics, in fact, in the tourism industry, blockchain technology also plays a huge role, and gradually Change the way we travel.
First of all, from the perspective of blockchain technology itself, the value of blockchain in the tourism industry is that the network it forms is a transparent and tamper-proof global database. Every user on the network can upload and upload information in real time. Get travel data. Once a transaction occurs, this database will quickly and accurately record the data information in the reservation and payment system, which can not only prevent overbooking, but also flexibly adjust pricing based on real-time tracking of supply and demand. In addition, after smart contracts are connected with other services such as market forecasts and travel insurance on the blockchain, tourism companies can maximize revenue.
Secondly, the emergence of travel platforms such as Leou Online Culture and Tourism has changed the way of travel for the best. The reason why websites like Ctrip and Qunar can often rip off customers is because of their high commissions. It is simply because these travel websites have monopolized the entire travel market. While bringing convenience to travel, there are naturally many incidents of cheating and robbing customers. Nowadays, the first step for blockchain to be implemented in the tourism industry is to establish a decentralized OTA platform. Decentralized institutions will re-establish the traditionally interrupted credit chain and resolve a large number of deviations from credit principles in an open and transparent blockchain. It is invisible and solves the bilateral credit problems between consumers and travel service providers.
Furthermore, let’s talk about a grand ideal of blockchain tourism, to achieve community autonomy. In short, tourists become the masters of the tourism industry, and thatSome big players such as Ctrip and Leou only provide order and stability maintenance. The public provides travel services, purchases travel products, and conducts travel transactions through the blockchain network, and the review and rating of tourist attractions and hotel ratings are also decided by tourists themselves. Such awesome things are not only fantasized by the entire tourism industry, but also for the public. What a good thing. Be the master wherever you go, the most advanced way to change the way you travel.
Hope to adopt it, friends who think the writing is good will add it
『Lu』What are the applications of blockchain technology in the tourism industry
Triporg, Tripio and Travel Travel Chain
『撒』 What are the applications of blockchain in the tourism industry
Triporg Travel: a blockchain travel service application that can provide users with booking train tickets and other travel services Serve.
『8』 How to apply blockchain technology to the development of red tourism
Follow the instructions of the leader. Blockchain technology can be applied to everything. Then Red Tourism can record visitors’ information and push targeted travel information to visitors based on their interests and past experiences.
『玖』What is Tongcheng Chain?
Tongcheng Chain: The chronic diseases of the tourism industry are difficult to eliminate, blockchain + tourism may be called the next investment outlet
So Tongcheng Chain How does Chenglian use blockchain technology to improve current travel problems for consumers? Blockchain technology can also eliminate intermediaries, reduce costs, and play a positive role in identity confirmation and user privacy protection. At the same time, in terms of travel payment, Tongcheng Chain uses smart contract technology to solve the problems of low efficiency and high error rate caused by manual operations of traditional centralized payment. Both parties will input the agreed will into the smart contract. Once the contract is satisfied, the system will The payment is completed automatically. At this time, neither party can terminate the payment process without the consent of the other party, which protects the legitimate rights and interests of both parties.
Blockchain + tourism changes not only the technical level. We hope to use blockchain technology to use the unique non-tamperable distributed ledger recording characteristics of blockchain to build underlying communication nodes and tourism platforms. Implemented projects and corresponding APP applications are used to solve the problems of information traceability, anti-counterfeiting and authenticity verification, and interactive marketing for tourism companies and stores in the process of product production, release, warehousing, circulation, distribution, stores and consumer terminal consumption, providing brand companies and consumers with Solve the "trustworthiness" problem and build a new tourism ecosystem.